April 26, 2025

Ep 134: Launch Your Video Podcast: The Ultimate Content Flywheel for B2B Growth

The Video Podcasting Sprint

Ready to transform your marketing approach and build genuine connections with your audience? Discover how video podcasting can become your most powerful growth engine.

Video podcasting isn't just another content format—it's the ultimate marketing flywheel for B2B service providers. When you create a single episode, you're simultaneously generating long-form content for YouTube, short clips for social media, audio for podcast platforms, and quotable moments for newsletters and sales pages. The distribution potential is extraordinary, allowing you to reach your audience wherever they consume content.

What makes video podcasting particularly effective is its trust-building power. When potential clients see your face and hear you share valuable insights week after week, they develop a relationship with you before you ever speak directly. This fundamentally changes your sales conversations—instead of convincing prospects of your expertise, you'll find them already sold on your knowledge and personality, ready to discuss logistics rather than qualifications.

We're launching an exclusive six-week sprint where you'll develop your show concept, set up your recording equipment (without breaking the bank), outline compelling episodes, create systematic repurposing workflows, and publish your first episode with a proper promotion plan. Whether you join through the Tiny Marketing Club membership or as a standalone participant for $1,500, you'll walk away with a powerful marketing asset that builds your brand and sales pipeline simultaneously. Visit hellotinymarketing.com today to secure your spot before we begin—your audience is waiting to hear what you have to say!

Join my events community for FREE monthly events.

I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.

Join the community here!

Support the show

Join the Tiny Marketing Club >>> Join the Club
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
Catch the video podcast on YouTube >>>YouTube

00:00 - Welcome to Tiny Marketing

02:01 - Why Video Podcasting Works Now

04:54 - Six-Week Sprint Overview

07:19 - How to Join and Get Started

08:48 - Final Thoughts and Call to Action

WEBVTT

00:00:00.040 --> 00:00:01.082
Welcome to Tiny Marketing.

00:00:01.082 --> 00:00:07.248
This is Sarah Noa Blach, and this is a podcast that helps B2B service businesses do more with less.

00:00:07.248 --> 00:00:12.622
Learn lean, actionable, organic marketing strategies you can implement today.

00:00:12.622 --> 00:00:16.030
No fluff, just powerful growth tactics that work.

00:00:16.030 --> 00:00:17.814
Ready to scale smarter?

00:00:17.814 --> 00:00:24.870
Hit that subscribe button and start growing your business with tiny marketing growing your business with tiny marketing.

00:00:24.890 --> 00:00:27.394
Hey there and welcome back to tiny marketing show.

00:00:27.394 --> 00:00:37.252
I am Sarah Noah Black and today we're diving into one of the most powerful tools in your marketing toolkit video podcasting.

00:00:37.252 --> 00:00:53.582
If you've been thinking about launching a podcast or leveling up your current one, this episode is for you Because right now, inside the tiny marketing club, we're doing a six-week sprint where I walk you through launching your own video podcast step-by-step.

00:00:53.582 --> 00:01:00.523
It's included with your membership or you can join the sprint as a standalone for $1,500.

00:01:00.523 --> 00:01:07.495
By the end of the six weeks, you'll have your first episode recorded, edited, published, promoted for real.

00:01:07.495 --> 00:01:12.311
Let's talk about why this print exists and why now is the perfect time to launch your show.

00:01:14.421 --> 00:01:17.531
So why video podcasting works right now.

00:01:17.531 --> 00:01:21.811
We all know that content is king or queen, if you ask me.

00:01:21.811 --> 00:01:24.668
But distribution matters more.

00:01:24.668 --> 00:01:27.801
No one's seen your content.

00:01:27.801 --> 00:01:28.563
Does it really matter?

00:01:28.563 --> 00:01:32.150
Video podcasts check both lists.

00:01:32.150 --> 00:01:48.281
So you have your show, but you also have further distribution because you can also put it on YouTube, linkedin, facebook, all of the podcast platforms, Shorts, reels there's so much you can do with a video podcast.

00:01:48.281 --> 00:02:11.431
You create one episode and you've got long-form content for YouTube, on your website, wherever, short-form clips for Reels for TikTok, for LinkedIn, you get audio for Spotify and Apple or wherever else you listen to podcasts and quotes for social media, your newsletters, your sales page.

00:02:11.431 --> 00:02:20.091
It is the ultimate content flywheel and right now, platforms love this kind of content.

00:02:20.860 --> 00:02:22.265
Video builds trust fast.

00:02:22.265 --> 00:02:23.645
People are seeing your face.

00:02:23.645 --> 00:02:27.871
They're getting a deal for an idea of what your personality is like.

00:02:27.871 --> 00:02:34.711
It humanizes you and it makes people feel like they know you before they ever get on a sales call.

00:02:34.711 --> 00:02:41.292
And I can tell you from my own experience after having a podcast.

00:02:41.292 --> 00:02:54.473
The majority of the time I get on a sales call, all I'm talking about is logistics, like when can we start, how much does it cost, what does the offer look like?

00:02:54.473 --> 00:02:59.512
But I don't have to sell myself because my content has already done it for me.

00:02:59.512 --> 00:03:03.882
They already know what I know because I'm talking about it on a podcast.

00:03:03.882 --> 00:03:06.522
They already know what I know because I'm talking about it on a podcast.

00:03:06.522 --> 00:03:11.824
They already know that we would vibe because they've been listening to me and they know my personality.

00:03:11.824 --> 00:03:14.288
Okay, so here's the truth.

00:03:14.288 --> 00:03:24.320
Most people aren't ready to buy the first time that they find you, but if you're in their ears or on their screens every week, you stay top of mind.

00:03:24.320 --> 00:03:41.087
Video podcasts give you a stage to educate your audience, build authority, share client stories, create binge worthy content that turns lurkers into leads and, on top of all of that, you can create so much content from that base.

00:03:41.087 --> 00:03:49.693
Having that foundation of a podcast episode, you can break it down into little teaching moments that you can use in so many different ways.

00:03:49.693 --> 00:03:52.598
It's content that compounds.

00:03:52.598 --> 00:03:59.459
You can build relationships at scale without being chained to your inbox or social DMs 24-7.

00:04:00.765 --> 00:04:03.795
So why this sprint and why now?

00:04:03.795 --> 00:04:06.953
Here's what I hear all the time.

00:04:06.953 --> 00:04:22.906
I wanted to launch a podcast, but I don't know where to start or what gear to buy, or how to edit, or how to not sound like a weirdo on camera or how to get people to listen.

00:04:22.906 --> 00:04:27.192
That's what this sprint solves, so you don't need to do it alone.

00:04:27.192 --> 00:04:34.600
In this six-week sprint, we'll go through choosing a show concept with a nice hook that supports your offer.

00:04:34.600 --> 00:04:41.531
Let me emphasize that again your offer, it supports your offer.

00:04:41.531 --> 00:04:42.192
It gets people interested in it.

00:04:42.192 --> 00:05:02.612
It sets up the tech and the recording space on a budget Like we're talking MVP, minimum viable tech, outlining your episodes and batching your content so it becomes easy to produce, creating a rinse and repeat repurposing system, so you don't have to create a thousand different things.

00:05:02.612 --> 00:05:17.413
You literally just break up what you've taught in your podcast into micro teaching moments and expand on that I like to call them content babies and then publishing your first episode and promoting it.

00:05:17.413 --> 00:05:26.377
So I will teach you how to edit and publish your episodes and how to distribute it and promote it so people actually want to listen.

00:05:26.377 --> 00:05:32.156
You'll walk away with a show that builds your brand and your sales pipeline.

00:05:32.156 --> 00:05:37.577
You know your girl does not do anything unless it also builds a sales pipeline.

00:05:38.846 --> 00:05:45.036
If you're ready to finally launch your podcast, the smart way, here's how to join.

00:05:45.036 --> 00:06:02.934
So one you can join the tiny marketing club and get access to this sprint plus monthly strategy calls, co-working sessions, live trainings, on-demand trainings, a library of plug-and-play marketing systems, sales systems so many things.

00:06:02.934 --> 00:06:05.598
You get 24-7 DM access to me.

00:06:05.598 --> 00:06:13.137
Or if you just want to join the sprint, you can join for only six weeks for $1,500.

00:06:13.137 --> 00:06:19.646
Either way, you'll walk away with a powerful marketing engine and a podcast you're proud to share.

00:06:19.646 --> 00:06:27.079
Visit hellotinymarketingcom or go to the link that's right below to get started.

00:06:27.485 --> 00:06:31.538
Spots for the Sprint are open now and we kick off soon.

00:06:31.538 --> 00:06:32.961
We haven't kicked off yet.

00:06:32.961 --> 00:06:34.427
We're kicking off soon.

00:06:34.427 --> 00:06:36.713
So let's get your voice out there.

00:06:36.713 --> 00:06:49.560
Let's build your content flywheel that sells for you so you can stop worrying about getting into the DMs or being available 24-7.

00:06:49.560 --> 00:06:52.612
Your content will do that for you and it will compound.

00:06:52.612 --> 00:06:53.795
I promise you.

00:06:53.795 --> 00:06:57.855
I've experienced this myself and I've witnessed my clients experience it.

00:06:57.855 --> 00:06:59.569
It works really, really well.

00:06:59.569 --> 00:07:09.617
So head down to the show notes and sign up for that sprint or schedule a call with me and I can talk you through if it makes sense for you.

00:07:09.617 --> 00:07:16.877
So thank you for joining and if you enjoyed this episode, please share with a friend.

00:07:16.877 --> 00:07:18.699
If you know somebody in particular, let's please share with a friend.

00:07:18.699 --> 00:07:21.555
If you know somebody in particular, let's share with someone very specific.

00:07:21.555 --> 00:07:28.836
If you know someone who has been talking about launching a podcast or a video podcast, share this episode with them.

00:07:28.836 --> 00:07:33.449
This might interest them, and make sure to subscribe like comment.

00:07:33.449 --> 00:07:36.374
Thank you so much for joining me today.

00:07:36.374 --> 00:07:37.855
You're amazing.

00:07:37.855 --> 00:07:40.579
Goodbye.

00:07:42.326 --> 00:07:44.649
You love all things tiny marketing.

00:07:44.649 --> 00:08:02.288
Head down to the show notes page and sign up for the waitlist to join the tiny marketing club, where you get to work one-on-one with me with trainings, feedback, one-on-one with me with trainings, feedback and pop-up coaching.

00:08:02.288 --> 00:08:04.033
That will help you scale your marketing as a B2B service business.

00:08:04.033 --> 00:08:05.617
So I'll see you over in the club.

Ep 134: Launch Your Video Podcast: The Ultimate Content Flywheel for B2B Growth

Listen On

Recent Episodes