Dec. 17, 2025

Instagram’s New Algorithm Change Podcasters Can’t Ignore

Instagram’s New Algorithm Change Podcasters Can’t Ignore
Apple Podcasts podcast player iconSpotify podcast player iconRSS Feed podcast player icon
Apple Podcasts podcast player iconSpotify podcast player iconRSS Feed podcast player icon

What if we told you Instagram is testing a way for users to control their own algorithm and decide what they see? That experiment alone has big implications for podcast discovery and creator visibility. For today’s news day, we’re walking through several updates, such as Apple Podcasts adding automatic chapters and timed links. We also dig into recent AI updates that are making image editing easier and opening the door for new collaborative workflows, especially for creators working in teams. We also highlight several upcoming virtual and in-person events that podcasters may want to keep on their radar.

Episode Highlights:

[02:04] Preview of an upcoming evaluation episode

[04:16] Podcast statistics and top charts

[11:13] Upcoming events for podcasters

[25:51] Exploring new AI features

[26:28] ChatGPT’s image generator

[31:20] Group chat feature in ChatGPT

[36:24] Empowered Podcasting Conference video library

[39:04] Instagram’s algorithm customization tools

[43:38] Instagram’s move into a TV app

[45:00] Apple’s podcast interaction updates

Links & Resources:

Join The Empowered Podcasting Facebook Group:

www.facebook.com/groups/empoweredpodcasting⁠

Our upcoming podcast evaluation, Shared Delights (Wedding Crasher): https://open.spotify.com/episode/1pfvQbyTC2J4j7f07RlgTb?si=DAciGVe4TRqSeyq5Glnb3w

Shared Delights Naked Eureka:

https://open.spotify.com/episode/2gIMkfSyZDCZb07Jzzlx5p

MeetUp & MatchUp use discount code PMC for free entry:

https://podnews.net/event/meetup-matchup-with-podcasters-speakers-and-authors-20

Podfest Expo: (use coupon code MARC for 10% off)

https://podfestexpo.com

NYC Podcast Awards:

www.silver-nyc.com/nycpodcastawards

PRX Training:

https://trainingteam.cmail20.com/t/i-e-zavil-iihydjihuh-h/

PodNews:

www.podnews.net

Podcast Creator Summit:

https://confirmsubscription.com/h/i/711FAA94F8F3A173

Apple’s Next Move for Podcast Interaction:

https://bit.ly/4iZtr2t

Remember to rate, follow, share, and review our podcast. Your support helps us grow and bring valuable content to the podcasting community.

Join us LIVE every weekday morning at 7 am ET (US) on ⁠Clubhouse⁠: ⁠⁠⁠ https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w⁠⁠

Or Join us on Chatter: https://preview.chattersocial.io/group/98a69881-f328-4eae-bf3c-9b0bb741481d

Live on YouTube: ⁠https://youtube.com/@marcronick⁠

Brought to you by⁠ ⁠iRonickMedia.com⁠

Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!

--- Send in your mailbag question at:⁠ https://www.podpage.com/pmc/contact/⁠ or ⁠marc@ironickmedia.com⁠

Want to be a guest on The Podcasting Morning Chat? Send me a message on PodMatch, here:

⁠https://www.podmatch.com/hostdetailpreview/1729879899384520035bad21b⁠


1
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Good morning podcasting, Morning
Chat.

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Today is Wednesday, December
17th, 2025, and today it's

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podcast news and comment.
And we'll cover things like why

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00:00:16,800 --> 00:00:20,120
add data favors, established
podcasts, how the format wars

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may be ending, and Instagram
testing, something podcasters

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won't ignore.
So if you're listening live on

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Clubhouse, hit the share button,
bottom left hand side of the

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screen and share it.
However, Clubhouse lets you.

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And if you're catching us via
podcast chatter, YouTube,

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Facebook, please share this
episode with a fellow podcaster.

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00:00:39,440 --> 00:00:43,240
And now give us about 30 seconds
and we'll get things rolling.

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Thanks for being here.
Good morning again podcasting,

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morning chat.
Thanks so much for being here.

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I am your host Mark Ronik and
currently on stage with me we

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have producer Ashley Feller,
Jonathan Howard, Nick Nolbach,

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Dr. Faye, Ralph Estep, BC
Babbles and Sid Meadows.

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And as I said today, we are
going to be covering lots of

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different headlines, news
stories around the world of

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podcasting, things that you are
going to be interested as a

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podcaster.
And we're going to also talk

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about other things besides just
podcasting, but things that

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still may be of interest to you,
social media news, AI news,

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things that content creators
don't want to ignore, in my

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opinion.
Also, real quick, just to remind

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you tomorrow, Thursday, December
18th, it's our evaluation

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episode series.
We will be evaluating an indie

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podcast, this one named Shared
Delights, Your True Stories and

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My Funniest Memories.
It's 5 minute episodes, so we

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may, we're going to try to
listen to a couple of them and

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share those, share our feedback
with you.

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So that's tomorrow, Come join
us.

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Links are in the show notes if
you want to hear some of those

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episodes.
And I will tell you, I have been

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working behind the scenes a bit
on some at least I've started my

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research on stingers and
bumpers, things to help move the

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show along, keep it engaging,
help create some separation

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between segments and things that
we discuss here.

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I may change up the news.
As you know, that's the the news

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music and I like it.
It's a little long for a quick

40
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Stinger.
So I'm not necessarily getting a

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getting rid of this music, but I
think maybe it's more of the

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intro to the show to the news
episode.

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And then I think if I want to
separate stories or categories

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within our news episode, I may
play Still a little long.

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Just use the lawn owner thing,
Dun Dun.

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That's right.
That's a good one, too.

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Hello, Alex.
Good to have you back here on

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stage.
Yeah.

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So those are.
That's one of the stingers.

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I've also added some things like
a whooshing sound in case that

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we just need a little quick
reset.

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It's kind of magical, huh?
And we have more to come later

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in the show.
Ralph has played along with

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these bumpers and stingers.
And Ralph, as you know, has a

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quick news segment, business
news segment during this episode

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we started a week or two ago.
So we will play around with that

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in a moment.
But first, let's officially kick

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off the news today.
Admittedly, I pressed the wrong

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button.
I wanted to play the new

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Stinger.
Let's dive into some podcast

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data to kick things off as we do
every Wednesday, the total

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podcasts that are actually
active that have recently

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published at least one new
episode 640,194 podcasts that's

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right, those that 640,000 plus
has published at least one new

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episode and that is up 4.6% from
the previous week.

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And if we want to talk about the
entire month, third, the past 30

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days of active podcasts, that's
2.4 million have at least

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published one new episode over
the past month and that's up

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13.3%.
So people really putting out

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that content before the holidays
and kudos to them for doing that

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and not slacking off, staying
consistent.

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Good to see.
And also, I like to share with

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you the number one podcast on
Apple podcast that continues to

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be The Daily by the New York
Times.

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And being that Joe Rogan is
always number one, or at least

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seemingly so on the Spotify top
list, Dr. is going to give us

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the top five on Spotify and then
the special top five list that

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we'll get to after that.
Go ahead, Dr. Good morning

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again.
Hi, good morning, good morning.

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OK, so coming in at #5 is a good
hang with Amy Poehler.

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I did a little bit of
investigation.

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So on the 9th of this month, she
had Julie, Louisa Dreyfus,

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Dreyfus on and then two days
later she had Maya Rudolph on.

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So that's why she is now.
She's at #5 OK, Yes.

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She.
Does and they're all really

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really.
Good.

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Yeah.
And the interviews are also

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always always the the ones I see
are always really good.

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Very deep, very good.
So #4 is Crime junkie #3 is the

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Shawn Ryan show #2 is the past
weekend with Theo Von and the

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number one place goes 2.
It's the Joe Rogan Experience.

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Yep, there it is.
OK.

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And then this top five that
we're going to do next comes

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from Rolling Stone, and it's
their top five podcasts of 2025.

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That's right, I probably
probably won't need the Tempany

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for this because there's a
little explanation that goes

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along with everything.
But #5 is called the Long Shadow

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Breaking the Internet.
So this isn't and exactly a new

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show.
Breaking the Internet is in the

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fourth season of the Garrett
Graff incredible long form

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series Long Shadow, which
explored how we end up in the

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precarious moments in history.
But it is still one of the most

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impressive podcasts to hit the
airwaves this year.

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And #4 this is interesting
because this guy has been dead

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for a while now.
So #4 is final thoughts Jerry

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Springer.
And it's hosted by we're just

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going to call him Leon because
his last name makes me think

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that I'm cussing.
So you want you want to take a

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shot at that last name?
Nafak.

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That's what I'll say.
Nafak, Leon.

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Davon with a long a sound, I
think that's good.

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Let's see.
So he takes the listener on a

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four and a half hour journey
into Jerry Springer's Life and

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Times, talking to those who knew
him, worked with him, and

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battled him.
As an audio, as an Audible

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Original, this isn't available
on the regular podcast feed, but

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nonetheless, it is just is still
an excellent example of the way

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that long form audio can immerse
a reader in a story #3 is again,

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good.
Hang with Amy Poehler.

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It's no surprise that Saturday
Night Live's alum Amy Poehler

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gets her guest to open up.
She's you just talked about that

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and she's been a mainstay in
comedy for more than three

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decades.
You know what I didn't realize?

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It's been 3 decades Acting in
blockbuster movies and long

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running sitcoms, capturing our
hearts with Girl Next Door

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Bubbliness cut with a sharp wit
now, and the video formats are

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allowing us to see the smirks
and the winks that give extra

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depth to the conversations.
It's like being at a dinner

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table with some of the brightest
and funniest minds of our times

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#2 is Spotlight Snitch City?
The Boston Globe's Spotlight

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team might be best known for
helping to take down pedophiles

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in the Catholic Church, but
that's by no means the only kind

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of investigation they do.
In the six part series, crime

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reporter Duggan Arnett goes deep
into the police corruption in

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New Bedford, a small fishing
town in southwestern

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southeastern Massachusetts
embroiled in a war on drugs.

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And It's a wild ride of fake
informants and bad cops,

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kingpins and the bag men all
trying to survive.

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And the number one spot for what
are we on Rolling Stone for 2025

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goes to reclaiming with Monica
Lewinsky.

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This is like a second time.
Second time we brought up her

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that's.
True, that's you would have

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thought that and I I've never
heard of this show.

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Has anybody else heard of this
show?

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Oh no.
No, no.

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Yeah, we have.
OK, that's great.

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OK.
Monica Lewinsky has been through

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the ringer.
After an affair with Bill

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Clinton in the late 1990's, the
general public including many

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prominent feminists of her time,
scapegoating her for the

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president's bad decisions,
maligning her as a sex praise

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vixen who pushed him into a
relationship.

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For years she struggled to
rebuild her reputation and in

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the mid 2000 and 10s reclaimed
herself as an anti bullying

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advocate.
Now with her podcast, she's

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giving others with complicated
backstories, from acquitted

157
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murderer suspect Amanda Knox to
former child star Molly Ringwald

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to outspoken comedian Sarah
Silverman the room to tell their

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story fully.
You know who would make a good

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guest on this?
Maybe a little Tonya Harding to

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say, yeah, so.
I'm in Paris that I didn't know

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reclaiming with Monica Lewinsky,
but very cool to see that.

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And yeah, very weird that we've
mentioned her name twice on this

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show this week, but that I
guess.

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Yeah, that happens when you're
talking about podcasts 'cause

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there's just a variety of shows
and topics being discussed.

167
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Yeah, So cool.
Thank you for that, Dr.

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Appreciate it.
Let's dive into some events.

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You like that?
All right, cool.

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Some events for everybody to
consider first.

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Well, Dr. since we've got you
and you, it's not time to go

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make eggs for the hubby.
You want to share this first

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one?
Hey, sure.

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Thanks.
OK, so meet up and match up with

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the podcaster, speakers and
authors tomorrow.

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It's free.
Oh, this is free every Thursday.

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Well, it's free for us because
we use that discount PMC and

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that'll get you in for free.
But since it's so close to the

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holidays, tomorrow's topic is
actually it's a community

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holiday mixer, ugly sweaters
optional.

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So come no matter what your
topic is, come on and kind of

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rub elbows with all the people
who have podcasts and who want

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to be on podcasts.
This is really, it's really a

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00:12:03,040 --> 00:12:06,560
great networking event and I
hope to see you there.

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Very cool.
Thank you, Dr. And of course,

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links to any of the events we
talk about.

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We will put in the show notes
for you.

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And let's see, Pod Fest Expo, as
many of you know, is coming up

189
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next month.
Actually exactly a month from

190
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now, January 15th is when it
kicks off in Orlando, FL.

191
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It's an in person event and it
is a paid thing.

192
00:12:30,360 --> 00:12:33,480
You can't go for free unless
you've score yourself a free

193
00:12:33,480 --> 00:12:38,680
ticket or use coupon code Mark
Marc and get yourself a 10% off

194
00:12:38,840 --> 00:12:43,120
discount.
And by the way, tickets go up

195
00:12:43,720 --> 00:12:48,720
this Friday, so if you want to
get yourself a lower priced

196
00:12:48,720 --> 00:12:52,440
Podfest ticket and make it even
lower by using coupon code Mark

197
00:12:52,680 --> 00:12:57,480
Marc, now is the time to do it
'cause after Friday price goes

198
00:12:57,480 --> 00:13:00,520
up and I think it'll, I think
that might be the last time it

199
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goes up, but who knows, might go
up once more.

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Also, I wanted to check in with
BC Babbles, who has something

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for us under the events
category.

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Go for it BC.
Good morning.

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00:13:11,760 --> 00:13:16,040
Yes, Sir, thank you so much.
So a great opportunity for any

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podcasters looking to kick off
2026 with a bit of a bang.

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So PRX and Audio UK and Apple
are joining forces to bring us

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the Creative Sorry Podcast
Creator Summit.

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That'll be happening in London,
UK on February 6th.

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It's a Friday, so this is a
pretty cool looking summit.

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It's free to attend.
Of course, the travel itself,

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you'll have to figure that out,
but it's shipping up to be a

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really cool summit where you
have different seminars, talks,

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workshops led by a bunch of
creators and industry experts.

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I looked into some of the more
recent caliber of speakers that

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PRX has had in some more state
based events in Austin and

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Atlanta.
We've had people like Brian's

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00:13:59,920 --> 00:14:03,360
stat sorry stand effort, I
believe be pronounced the

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00:14:03,360 --> 00:14:07,440
director of audio for Texas,
Texas Monthly, Eleanor Kilbenov,

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00:14:07,440 --> 00:14:10,920
the host of Tribecast.
You've also had Donald Albright,

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00:14:10,920 --> 00:14:14,880
CEO of Tenderfoot TV and Will
Pearson, president of IR

220
00:14:14,880 --> 00:14:18,680
podcast, just to name some of
the few of the speakers that PRX

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has gotten into these events.
So that by itself I thought was

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00:14:22,800 --> 00:14:25,600
really, really cool.
It's London for you to attend,

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00:14:25,600 --> 00:14:26,680
you got to figure out the
travel.

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But there's also been an
expansion update for the event

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00:14:31,080 --> 00:14:35,240
where they're now adding a two
day in person workshop exclusive

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00:14:35,240 --> 00:14:39,240
to applicants.
They are prioritizing people in

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00:14:39,240 --> 00:14:43,080
the UK, but everyone's allowed
to apply to this two day

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00:14:43,080 --> 00:14:45,960
workshop, which officially makes
the summit a 2 day event.

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You've got to be somebody who
loves podcasts.

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00:14:49,120 --> 00:14:51,840
And you got to.
Be somebody who has at least

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some foundational experience in
podcasting, you're interested in

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00:14:55,640 --> 00:14:59,560
pursuing podcasting as a career,
launching a new show or studying

233
00:14:59,560 --> 00:15:02,920
it academically, and you enjoy
solving problems and

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00:15:02,920 --> 00:15:05,920
collaborating with others.
So that applications also out

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00:15:05,920 --> 00:15:07,520
there.
And if you want to keep up with

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00:15:07,520 --> 00:15:10,840
it, there is a link I'll share
with Mark where you can sign up.

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00:15:11,000 --> 00:15:13,880
They haven't released the names
of the speakers yet for the

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00:15:13,880 --> 00:15:15,640
summit.
So if you want to sign up there,

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00:15:16,000 --> 00:15:19,040
keep up with their updates.
I believe that list of speakers

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00:15:19,120 --> 00:15:22,200
will come out in January, but
otherwise a really cool

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00:15:22,200 --> 00:15:26,160
opportunity following Podfest to
help continue kicking off your

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00:15:26,160 --> 00:15:29,520
2026 with a really awesome bang.
Awesome.

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00:15:29,520 --> 00:15:34,280
Thank you BC that's in February,
so a couple months away.

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00:15:34,280 --> 00:15:36,400
And yeah, BC go ahead and put it
in the chat.

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00:15:36,400 --> 00:15:40,160
This way everyone listening live
can access it and then Ashley

246
00:15:40,160 --> 00:15:43,600
can grab it and put it in the
show notes for our podcast

247
00:15:43,600 --> 00:15:45,360
audience.
Thank you BC.

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00:15:45,960 --> 00:15:53,480
Awesome.
This one I heard about from Pod

249
00:15:53,480 --> 00:15:58,160
News recently, just days after
Golden Globes revealed that

250
00:15:58,360 --> 00:16:01,800
their inaugural podcast
nominees, there's a new

251
00:16:01,800 --> 00:16:06,720
contender that stepped up onto
the award stage, the 2026 NYC

252
00:16:06,720 --> 00:16:09,880
Podcast Awards.
No, you don't have to be in New

253
00:16:09,880 --> 00:16:14,400
York to play along.
It's presented by Silver Sound

254
00:16:14,520 --> 00:16:18,040
in New York City.
Unlike many mainstream honors

255
00:16:18,280 --> 00:16:21,760
that lean heavily on download
numbers, the NYC Podcast Awards,

256
00:16:21,760 --> 00:16:26,760
also called the Libby Awards
Libby, are built around craft

257
00:16:26,760 --> 00:16:30,400
and inclusivity.
They celebrate sound design,

258
00:16:30,400 --> 00:16:34,760
writing, acting, engineering,
diverse voices, and storytelling

259
00:16:34,760 --> 00:16:39,560
excellence across craft,
creator, and content categories,

260
00:16:39,880 --> 00:16:43,920
welcoming creators at all levels
and from around the globe.

261
00:16:44,480 --> 00:16:47,360
Each entrant also gains access
to workshops.

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00:16:47,360 --> 00:16:50,520
It seems to be a thing after
listening to BC, Designed to

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00:16:50,520 --> 00:16:53,960
help clarify goals and build
audience connections.

264
00:16:54,200 --> 00:16:58,600
A built in benefit of entry.
Submissions are now open and

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00:16:58,600 --> 00:17:03,400
you've got until January 10th,
2026 to enter for a chance to be

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00:17:03,400 --> 00:17:08,000
a part of this celebration of
podcasting excellence.

267
00:17:08,200 --> 00:17:11,520
I do not have the link handy,
and I will make sure that link

268
00:17:11,520 --> 00:17:16,119
is in the show notes for you.
Now, I would normally just go

269
00:17:16,119 --> 00:17:19,160
ahead and play this Stinger for
you.

270
00:17:19,160 --> 00:17:21,400
However, we've got some to
choose from.

271
00:17:21,800 --> 00:17:26,920
It's Ralph's content creator
business Byte segment, and I

272
00:17:26,920 --> 00:17:29,560
guess Ralph got a little
inspired after I've been talking

273
00:17:29,560 --> 00:17:32,520
about these different bumpers
that I'm looking for.

274
00:17:32,680 --> 00:17:35,200
So Ralph played along using some
AI.

275
00:17:35,480 --> 00:17:38,720
We have a few of these to hear,
so Ralph, I'll play this first

276
00:17:38,720 --> 00:17:41,320
one.
It's time for the content

277
00:17:41,320 --> 00:17:48,120
creators.
Business OK, that's your first

278
00:17:48,120 --> 00:17:51,320
choice, option A and here is
this one.

279
00:17:51,320 --> 00:17:53,840
I think might I think this is
the one might be my least

280
00:17:53,840 --> 00:17:55,800
favorite, but let's see, I'm not
sure yet.

281
00:17:55,880 --> 00:17:59,760
It's time for the content
creators business, right?

282
00:18:04,680 --> 00:18:07,120
Yeah, I think that was the one.
That one was a little disturbing

283
00:18:07,120 --> 00:18:08,600
to me.
Here's the next one.

284
00:18:08,600 --> 00:18:13,960
There's two more.
Quick tip smart move content

285
00:18:13,960 --> 00:18:23,280
creators business fight a little
long but it made me laugh out

286
00:18:23,280 --> 00:18:25,880
loud when I heard it and did it
again just now.

287
00:18:25,880 --> 00:18:28,960
And here's the last one, also
one that makes me chuckle.

288
00:18:28,960 --> 00:18:32,760
The.
Content creators business.

289
00:18:40,360 --> 00:18:43,400
Now, Ralph, since this is your
segment, which one of these did

290
00:18:43,400 --> 00:18:46,160
you prefer the most?
Oh man, I think I like the

291
00:18:46,160 --> 00:18:49,320
second one the best, but man,
I'm I'm listening to those again

292
00:18:49,320 --> 00:18:51,600
thinking, but that was fun to do
yesterday afternoon.

293
00:18:51,600 --> 00:18:54,200
It was a certainly a break from
taxes and accounting work.

294
00:18:54,200 --> 00:18:57,200
So that was, that was a good
distraction, Mark, But I'm

295
00:18:57,200 --> 00:18:59,240
listening to it now and
chuckling myself.

296
00:18:59,560 --> 00:19:02,000
Yeah.
So if anyone had any

297
00:19:02,000 --> 00:19:04,800
preferences, let me know.
I feel like Dr. What did you

298
00:19:04,800 --> 00:19:08,200
think?
I like #3 And you can cut it off

299
00:19:08,280 --> 00:19:11,200
right before that, the ending of
that, and then it would be a

300
00:19:11,200 --> 00:19:13,960
perfect light.
Quick tip, smart move.

301
00:19:13,960 --> 00:19:18,880
Yeah, content creators, business
fight.

302
00:19:21,640 --> 00:19:23,480
That's though.
Cut it right before that little.

303
00:19:25,080 --> 00:19:27,760
OK, we'll play with it.
Yeah, I like that one.

304
00:19:27,760 --> 00:19:30,120
I got to say I agree with DRI.
Think that would be cool if we

305
00:19:30,120 --> 00:19:32,040
cut that off right after the
spoken part.

306
00:19:32,200 --> 00:19:36,200
OK, so that is Stinger #3 I will
keep that in mind.

307
00:19:36,400 --> 00:19:40,320
Yes, I see Nick's flash and a
GIF of Mario.

308
00:19:40,320 --> 00:19:44,520
Yeah, does have some of these do
have that 8 bit game sound to

309
00:19:44,520 --> 00:19:46,760
them.
All right Ralph, let's keep

310
00:19:46,760 --> 00:19:49,800
things moving.
What's the business bite this

311
00:19:49,800 --> 00:19:51,640
week?
Oh, thank you, Mark.

312
00:19:51,640 --> 00:19:55,920
So I got a report from
influencer, just influencer.com

313
00:19:55,920 --> 00:19:59,040
say that three times and it's
making waves in the marketing

314
00:19:59,040 --> 00:20:00,480
world.
The headline says it all says

315
00:20:00,480 --> 00:20:03,720
brands need to start thinking
like creators or they'll be left

316
00:20:03,720 --> 00:20:05,800
behind.
Now, they said that's a big

317
00:20:05,800 --> 00:20:07,280
statement, but it makes total
sense.

318
00:20:07,800 --> 00:20:10,080
Right now, audiences are
overwhelmed.

319
00:20:10,080 --> 00:20:12,520
They're buried under ads and
promotions and perfectly

320
00:20:12,520 --> 00:20:15,160
polished content.
And most of it gets ignored.

321
00:20:15,440 --> 00:20:17,760
But creators want attention
because they don't sound like

322
00:20:17,760 --> 00:20:20,080
brands.
They're fast, they're human, and

323
00:20:20,080 --> 00:20:21,840
they respond to culture in real
time.

324
00:20:22,160 --> 00:20:24,880
And here's the best part.
Report outlines a simple but

325
00:20:24,880 --> 00:20:28,040
powerful shift.
First, speed over perfection.

326
00:20:28,320 --> 00:20:30,600
Here's the thing they said
creators don't wait for approval

327
00:20:30,600 --> 00:20:32,720
change.
They publish, they learn, and

328
00:20:32,720 --> 00:20:34,680
they adjust.
And brands that move at

329
00:20:34,680 --> 00:20:37,120
quarterly speed can't survive in
a daily culture.

330
00:20:37,400 --> 00:20:40,280
Here's the second thing.
Authentic beats polished.

331
00:20:40,600 --> 00:20:43,080
Overproduced content feels
distant, but real.

332
00:20:43,080 --> 00:20:45,160
Conversational content builds
trust.

333
00:20:45,160 --> 00:20:48,680
People don't want commercials,
they want connection #3

334
00:20:49,000 --> 00:20:52,040
community over campaigns.
Creators talk with their

335
00:20:52,040 --> 00:20:55,040
audience, not at them.
Then they reply to comments.

336
00:20:55,040 --> 00:20:57,800
They listen, and they build
loyalty. 1 interaction at a

337
00:20:57,800 --> 00:21:01,280
time.
And #4 agility over big budgets,

338
00:21:01,560 --> 00:21:05,240
creators test ideas quickly.
They pivot without ego and spa

339
00:21:05,240 --> 00:21:07,360
experiments outperform massive
launches.

340
00:21:07,640 --> 00:21:09,400
And finally, trust is a new
currency.

341
00:21:09,400 --> 00:21:12,520
People follow creators.
They believe authority today

342
00:21:12,520 --> 00:21:14,680
comes with relationship, not
logo size.

343
00:21:15,040 --> 00:21:17,000
Now here's the part that
creators need to hear.

344
00:21:17,360 --> 00:21:19,600
If billion dollar brands are
being told to think like

345
00:21:19,600 --> 00:21:22,600
creators, then creators must
start acting like businesses.

346
00:21:22,760 --> 00:21:25,040
Structure matters.
Systems matters.

347
00:21:25,040 --> 00:21:27,080
Clarity matters.
The shift isn't coming.

348
00:21:27,080 --> 00:21:29,400
It's already here.
And creators who embrace it will

349
00:21:29,400 --> 00:21:32,080
be the ones who last.
Thank you, Ralph.

350
00:21:32,080 --> 00:21:36,760
I saw lots of people flashing
emojis agreeing or yeah, just

351
00:21:36,760 --> 00:21:40,000
showing that they were
appreciating this article.

352
00:21:40,000 --> 00:21:43,680
And if anybody wants to comment
at all, you are more than

353
00:21:43,680 --> 00:21:45,680
welcome to share.
Thank you, Ralph.

354
00:21:45,680 --> 00:21:47,360
Appreciating these business
bites.

355
00:21:47,360 --> 00:21:50,560
Jonathan, go ahead.
I will just say that that is

356
00:21:50,800 --> 00:21:53,480
absolutely the direction that
social is going.

357
00:21:53,480 --> 00:21:58,000
And we're seeing a lot, lot, lot
of focus on people weren't

358
00:21:58,080 --> 00:22:02,040
influencers getting rolls of
influencers because of the way

359
00:22:02,040 --> 00:22:04,760
they create.
So it's a big switch that's

360
00:22:04,760 --> 00:22:08,720
happening, especially in 2026.
Thank you, Jonathan, and thanks

361
00:22:08,720 --> 00:22:10,800
again to you, Ralph Moore from
Jonathan.

362
00:22:10,800 --> 00:22:12,960
And some social media news in a
moment.

363
00:22:12,960 --> 00:22:15,200
Let's first check in with Sid.
Hello, Sid.

364
00:22:15,800 --> 00:22:17,880
Can we get the link to that
research too please?

365
00:22:17,880 --> 00:22:19,480
That would be awesome.
Absolutely.

366
00:22:19,920 --> 00:22:23,320
At the end of the day, people do
business with people and we're

367
00:22:23,320 --> 00:22:26,640
craving connection.
And I think that's what creators

368
00:22:26,640 --> 00:22:30,240
offer more than what brands
offer because so many brands are

369
00:22:30,240 --> 00:22:34,400
just stale and boring and
stagnant with their marketing.

370
00:22:34,400 --> 00:22:37,040
And which is why people are
leaning into creators because

371
00:22:37,040 --> 00:22:38,880
they're fun, they're energetic,
they're exciting, they're

372
00:22:38,880 --> 00:22:41,560
changing.
And so it's a, it's certainly a

373
00:22:41,560 --> 00:22:44,760
lesson for brands.
I'm one of those that scrolls

374
00:22:44,760 --> 00:22:47,840
past all this boring content and
doesn't engage with it because

375
00:22:47,840 --> 00:22:50,600
it just doesn't work.
And I talk to brands about this

376
00:22:50,600 --> 00:22:52,560
all the time and I get blank
stares.

377
00:22:52,880 --> 00:22:54,560
So this is a great, this is
great.

378
00:22:54,560 --> 00:22:55,960
Thank you for sharing that,
Ralph.

379
00:22:56,280 --> 00:22:57,160
Yeah.
Thank you, Ralph.

380
00:22:57,160 --> 00:22:58,880
And let's check in with Nick.
Go ahead, Nick.

381
00:22:59,240 --> 00:23:01,280
Hey, good morning, everybody.
Yeah, I think we've we've

382
00:23:01,280 --> 00:23:03,400
definitely been seeing this more
and more.

383
00:23:03,520 --> 00:23:07,720
And with TikTok, as TikTok has
blown up, brands have gotten on

384
00:23:07,720 --> 00:23:14,120
the more kind of like influencer
type content more just working

385
00:23:14,120 --> 00:23:17,480
with creators to do all of their
advertising.

386
00:23:18,200 --> 00:23:22,320
But what I do find interesting,
like I agree with all that.

387
00:23:22,800 --> 00:23:26,880
And in the same token, sometimes
that creator content, you can

388
00:23:26,880 --> 00:23:32,360
tell it seems very forced.
It doesn't seem as natural.

389
00:23:32,840 --> 00:23:36,040
You have all these influencers
that are working on brand deals

390
00:23:36,040 --> 00:23:39,360
with these different companies.
And it's like within 2 seconds

391
00:23:39,360 --> 00:23:43,040
you can spot which videos are
sponsored videos.

392
00:23:43,040 --> 00:23:46,440
And I think that's going to be
the key or the kind of a ticket

393
00:23:46,440 --> 00:23:50,680
to making it successful is
acting like a creator, but not

394
00:23:50,960 --> 00:23:52,920
trying too hard to act like a
creator.

395
00:23:52,920 --> 00:23:55,960
You know what I mean?
Yeah, Nick's right about the

396
00:23:55,960 --> 00:23:58,560
ones you can.
You can point out that you kind

397
00:23:58,560 --> 00:24:00,800
of turn away from right to see
force.

398
00:24:01,040 --> 00:24:03,920
But do any of you follow Amalfi
Jets on TikTok?

399
00:24:04,440 --> 00:24:08,600
No, I don't anyone.
OK, Amalfi Jets.

400
00:24:08,600 --> 00:24:11,400
One day I'm going to be able to
forward myself a Jet card.

401
00:24:11,840 --> 00:24:15,480
This is a company that what they
do is they basically secure

402
00:24:15,480 --> 00:24:19,640
private jet travel for the
wealthy and the rich and the

403
00:24:19,640 --> 00:24:22,640
famous.
And their content is absolutely

404
00:24:22,640 --> 00:24:25,440
amazing.
It's a brand they sell high

405
00:24:25,440 --> 00:24:28,920
ticket and they are crushing it
on TikTok.

406
00:24:28,920 --> 00:24:31,360
And just what they do is so fun
and so engaging.

407
00:24:31,840 --> 00:24:34,240
Colin is the CEO.
He's a young guy that started

408
00:24:34,240 --> 00:24:35,840
his company when he was in
college.

409
00:24:36,360 --> 00:24:39,400
He's a pilot himself.
I mean, go follow a Mafi Jets.

410
00:24:39,400 --> 00:24:42,680
I mean, their content is
absolutely hysterical and

411
00:24:42,680 --> 00:24:44,880
really, really good.
And one day I'm going to be able

412
00:24:44,880 --> 00:24:47,280
to call a Mafi Jets and order me
a JET.

413
00:24:47,360 --> 00:24:48,240
I love it.
Go somewhere.

414
00:24:49,240 --> 00:24:53,480
I like that, I like that vision.
I would love to fly in a private

415
00:24:53,480 --> 00:24:55,880
jet.
Never have would love to do that

416
00:24:55,880 --> 00:24:59,000
and I will go check that out.
Are they using celebrities in

417
00:24:59,000 --> 00:25:01,000
their content?
Since they fly celebrities

418
00:25:01,000 --> 00:25:03,280
around, no.
No, it's just him.

419
00:25:03,720 --> 00:25:08,080
He does these videos where he's
talking on the phone to people

420
00:25:08,440 --> 00:25:12,560
and there's a couple of his
regulars that stand out all the

421
00:25:12,560 --> 00:25:13,760
time.
Like one of them's name is

422
00:25:13,760 --> 00:25:16,040
McKenna.
You're going to have a love hate

423
00:25:16,040 --> 00:25:18,440
relationship with McKenna
because she is a spoiled rich

424
00:25:18,440 --> 00:25:22,000
brat and the things she asked
for are absolutely hysterical.

425
00:25:22,000 --> 00:25:25,560
And she and her dad have fights
and he's playing the about how

426
00:25:25,560 --> 00:25:27,440
much her about how much her
allowance is.

427
00:25:27,760 --> 00:25:30,400
Is it 1,000,000?
Is it $2,000,000 a month kind of

428
00:25:30,400 --> 00:25:33,080
nonsense?
And it's just really funny.

429
00:25:33,080 --> 00:25:35,000
It's really, really good.
But when you think about what

430
00:25:35,000 --> 00:25:37,880
they do and the nits that
they're in, serving the elite

431
00:25:38,240 --> 00:25:42,400
with private travel.
But yet his Tik Toks are just so

432
00:25:42,400 --> 00:25:45,800
good at engaging.
We will check that out.

433
00:25:45,800 --> 00:25:54,880
Thank you, Sid.
Let's jump into some AI news.

434
00:25:54,920 --> 00:26:00,440
So Nick's got a couple of things
for us and Nick and Dr. were

435
00:26:00,440 --> 00:26:04,040
joining me playing with one of
chat GP TS newer features.

436
00:26:04,040 --> 00:26:08,440
It's been there for a a minute,
but it's one that I haven't

437
00:26:08,440 --> 00:26:11,760
really tested until today.
But yeah, Nick, why don't you

438
00:26:11,760 --> 00:26:16,920
just take it away for starting
with Open A is answer to Nano

439
00:26:16,960 --> 00:26:19,600
Banana, Yeah.
I feel like we've talked about

440
00:26:19,600 --> 00:26:24,200
it, but ChatGPT has kind of gone
into that code Red mode with

441
00:26:24,280 --> 00:26:27,600
Gemini pushing out some pretty
awesome updates.

442
00:26:28,160 --> 00:26:34,120
So last week we talked about GPT
5.2 and just I believe it was

443
00:26:34,160 --> 00:26:39,440
yesterday, this week, GPT came
out with their image generator

444
00:26:39,440 --> 00:26:45,080
1.5 to kind of their answer to
the Nano banana and the big push

445
00:26:45,080 --> 00:26:50,560
with this new image model or the
upgrades to it on maintaining

446
00:26:50,680 --> 00:26:54,920
image that you upload to it.
So editing images is a big piece

447
00:26:54,920 --> 00:26:58,880
of what Chachibiki wants to
incorporate with their image

448
00:26:58,880 --> 00:27:01,240
model.
So we were playing with it this

449
00:27:01,240 --> 00:27:03,520
morning.
Mark uploaded some pictures of

450
00:27:03,520 --> 00:27:08,280
him and we were goofing around
adding different backgrounds and

451
00:27:08,280 --> 00:27:11,400
stuff like that.
And I'll say it does do a lot

452
00:27:11,400 --> 00:27:15,320
better job maintaining like the
person's face.

453
00:27:15,840 --> 00:27:19,080
Mark generated a couple of them
and his his face looked like him

454
00:27:19,080 --> 00:27:23,440
regardless of what crazy outfit
or background we put behind.

455
00:27:23,440 --> 00:27:25,600
Mark.
A lot better than Gemini has,

456
00:27:25,600 --> 00:27:29,320
and I do find that really
interesting in the past when

457
00:27:29,320 --> 00:27:32,520
I've.
Uploaded a photo say of me and I

458
00:27:32,520 --> 00:27:35,360
wanted it to whatever.
Maybe change the background.

459
00:27:36,200 --> 00:27:40,080
It'll change the background well
and it kind of looks like me.

460
00:27:40,440 --> 00:27:45,760
It had maintains my features in
a way, but it it doesn't really

461
00:27:45,760 --> 00:27:47,840
look like me.
That's the best way I can

462
00:27:47,840 --> 00:27:49,920
explain it.
It doesn't really look like me.

463
00:27:50,480 --> 00:27:53,160
I have noticed just from.
Us like playing with it a little

464
00:27:53,160 --> 00:27:56,320
bit as you like.
When you upload a picture, say

465
00:27:56,320 --> 00:27:59,360
of yourself, and you say put
this background in the image,

466
00:28:00,040 --> 00:28:03,520
after that initial image
generation, I feel like it

467
00:28:03,600 --> 00:28:07,920
starts to lose that that power
of maintaining the character.

468
00:28:07,960 --> 00:28:09,280
Yeah, and I should have been
more.

469
00:28:09,280 --> 00:28:13,120
Clear to the that's the old way
that it wouldn't really look

470
00:28:13,120 --> 00:28:17,000
like me using ChatGPT.
This new way it the first couple

471
00:28:17,000 --> 00:28:20,560
of images, it looked just like
me as we did a few renditions,

472
00:28:20,760 --> 00:28:24,440
but then it started to fade.
Then it started not looking like

473
00:28:24,440 --> 00:28:27,560
me after we got into the third
and fourth round and I had to

474
00:28:27,560 --> 00:28:30,440
refresh it by just giving it a
picture again of me.

475
00:28:30,440 --> 00:28:33,440
And then it seemed to get back
on track a little bit, but I

476
00:28:33,440 --> 00:28:38,320
also gave it an image of me,
Nick and Dr. and I told it to

477
00:28:38,320 --> 00:28:42,400
put us on park bent, a park
bench in Central Park dressed as

478
00:28:42,400 --> 00:28:45,320
clowns.
But I specifically told it don't

479
00:28:45,320 --> 00:28:47,600
put makeup on us because I
really wanted to see if it

480
00:28:47,600 --> 00:28:50,600
maintained our faces.
We've seen in the past some of

481
00:28:50,600 --> 00:28:54,760
this AI image generation.
It once you start throwing in

482
00:28:54,760 --> 00:28:59,920
multiple faces then it really
can get confusing the new Gemini

483
00:28:59,920 --> 00:29:04,080
nano nano banana has done a
better job of that a much better

484
00:29:04,080 --> 00:29:08,440
job of that and now it looks
like ChatGPT 1.5 image generator

485
00:29:08,680 --> 00:29:13,080
also does a great job of that
Sid, did you have something yes

486
00:29:13,080 --> 00:29:15,560
I played around with the.
ChatGPT image generator.

487
00:29:16,160 --> 00:29:19,680
Gosh, probably a year ago
creating a logo for my

488
00:29:19,680 --> 00:29:23,920
newsletter and it spells
something wrong and I asked it

489
00:29:23,920 --> 00:29:27,960
to re spell the word and then
the next image I got was that's

490
00:29:27,960 --> 00:29:30,120
all I asked to do was just
change the spelling of the word,

491
00:29:30,120 --> 00:29:33,400
not change anything else.
It changed the entire image and

492
00:29:33,720 --> 00:29:38,800
didn't spell the word correctly.
So those things been improved in

493
00:29:38,800 --> 00:29:41,320
fix where you can do these
little simple edits like you

494
00:29:41,320 --> 00:29:44,000
really like the image, but you
need this one thing tweaked like

495
00:29:44,000 --> 00:29:45,760
change the color of the font or
whatever.

496
00:29:46,560 --> 00:29:48,920
Is that fixed?
Yeah, that is kind of like the.

497
00:29:48,960 --> 00:29:52,640
Big push with the AI image
models right now is it was

498
00:29:52,640 --> 00:29:55,200
really cool when we could just
generate these images out of

499
00:29:55,560 --> 00:29:58,720
thin air and just your mad let
your imagination run wild.

500
00:29:59,080 --> 00:30:03,160
But they got really complex and
complicated when you wanted to

501
00:30:03,160 --> 00:30:04,960
be able to just make minor
tweaks to it.

502
00:30:05,400 --> 00:30:08,840
And nano banana I felt did a
really good job of that.

503
00:30:08,880 --> 00:30:11,760
Just saying, hey, remove the
plant in that corner or just

504
00:30:11,760 --> 00:30:14,920
change the text of this image to
say something else but maintain

505
00:30:14,920 --> 00:30:20,840
everything else and that is with
this 1.5 ChatGPT image model

506
00:30:21,080 --> 00:30:24,680
that is kind of their step in
that direction now we didn't

507
00:30:24,680 --> 00:30:29,160
play with anything text related.
I am curious how ChatGPT handles

508
00:30:29,160 --> 00:30:31,040
text.
That is something that I know

509
00:30:31,040 --> 00:30:33,160
Gemini has approved a lot on,
Yeah.

510
00:30:33,160 --> 00:30:36,400
And I can say even.
Before this new at 1.5 version,

511
00:30:36,400 --> 00:30:40,480
I can tell you that it's done a
much better job with spelling in

512
00:30:40,480 --> 00:30:43,120
graphics.
I've done it multiple times.

513
00:30:43,120 --> 00:30:47,240
If you look at some of my cover
art for this very show, there's

514
00:30:47,240 --> 00:30:51,080
sometimes text in it, and I
don't manipulate or add the

515
00:30:51,080 --> 00:30:53,320
text.
It it does it for me now.

516
00:30:53,320 --> 00:30:56,600
And nine times out of 10, I'd
say it sells it correctly.

517
00:30:56,640 --> 00:31:00,440
Sometimes it still makes a
mistake and also it's big.

518
00:31:00,600 --> 00:31:04,440
It was doing a better job of
making a little tweak to the

519
00:31:04,440 --> 00:31:07,640
image without changing the
entire image, but it still had

520
00:31:07,640 --> 00:31:10,600
some problems with that.
But what I'm seeing so far in my

521
00:31:10,600 --> 00:31:14,880
early tests with 1.5 is it's
doing a much better job of

522
00:31:14,880 --> 00:31:18,400
maintaining the image and only
making certain changes.

523
00:31:18,920 --> 00:31:23,040
The other part of this is I told
you that I Nick, I did an image

524
00:31:23,040 --> 00:31:26,880
of me, Nick and Dr. The cool
thing that we haven't talked

525
00:31:26,880 --> 00:31:30,720
about yet that's been out for a
minute with ChatGPT is it now

526
00:31:30,720 --> 00:31:35,600
has a group chat feature.
So for example, if you start a

527
00:31:35,600 --> 00:31:40,240
ChatGPT thread and you ask it to
do something and it does it,

528
00:31:40,960 --> 00:31:44,160
let's say for example, it's just
not working right for you.

529
00:31:44,160 --> 00:31:47,160
You're not getting the output
you were hoping for.

530
00:31:47,520 --> 00:31:52,000
And you want somebody that you
know, that is more experienced

531
00:31:52,000 --> 00:31:54,240
in AI.
You want their help to try to

532
00:31:54,240 --> 00:31:57,840
figure out what's going on.
Well, you can add them to the

533
00:31:57,840 --> 00:32:01,440
chat, to that very thread in
ChatGPT.

534
00:32:02,200 --> 00:32:05,280
And then what happens is it's
like a conversation now between

535
00:32:05,280 --> 00:32:10,360
you, the users you've invited,
and Chat GPTI can literally text

536
00:32:10,360 --> 00:32:13,320
something within that thread to
Nick, like Nick, you know, I

537
00:32:13,360 --> 00:32:14,480
don't think I'm doing this
right.

538
00:32:14,480 --> 00:32:16,880
What what do you think?
And he could respond back.

539
00:32:16,880 --> 00:32:18,800
Oh, that's easy here.
Let me show you.

540
00:32:18,840 --> 00:32:22,120
And then he can prompt ChatGPT,
and then we can sit there and

541
00:32:22,120 --> 00:32:23,920
wait for the output and see if
it works.

542
00:32:24,360 --> 00:32:28,120
That's one use case, one
example, But I find this really

543
00:32:28,120 --> 00:32:30,760
fascinating.
I'm not sure yet the different

544
00:32:30,760 --> 00:32:34,000
ways we can really take
advantage of it other than one

545
00:32:34,000 --> 00:32:37,880
that way I explained.
But I like the collaborative

546
00:32:38,320 --> 00:32:40,240
feature.
I think that there's going to be

547
00:32:40,240 --> 00:32:43,360
something to that.
So start playing around with

548
00:32:43,360 --> 00:32:46,560
that and see what you think and
maybe we can figure out some use

549
00:32:46,560 --> 00:32:49,160
cases for it too.
I thought it was kind.

550
00:32:49,160 --> 00:32:54,680
Of cool because it was very much
like a text message chat and I

551
00:32:54,680 --> 00:32:56,560
don't think the R and Mark are
paying too much attention.

552
00:32:56,560 --> 00:32:58,840
I was kind of going nuts in the
chat, just kind of testing

553
00:32:58,840 --> 00:33:02,000
different stuff.
But it is smart enough to

554
00:33:02,080 --> 00:33:06,560
understand ChatGPT is when
you're talking to it versus when

555
00:33:06,560 --> 00:33:08,320
you're talking to other people
in the chat.

556
00:33:08,880 --> 00:33:12,160
And you can like at tag, like I
go at Mark Ronic and like

557
00:33:12,160 --> 00:33:14,520
message directly to him.
And ChatGPT kind of stays out of

558
00:33:14,520 --> 00:33:16,920
it entirely.
But I didn't notice.

559
00:33:17,080 --> 00:33:19,360
Like I would send a message or
Dr. would send a message in

560
00:33:19,360 --> 00:33:23,000
there and a little bubble would
pop up to say ChatGPT is

561
00:33:23,000 --> 00:33:25,120
thinking and then it wouldn't do
anything.

562
00:33:25,560 --> 00:33:29,040
So it would recognize that Dr.
was sending the message to us

563
00:33:29,040 --> 00:33:32,440
and not ChatGPT itself.
And then I went in there.

564
00:33:32,440 --> 00:33:34,480
I think this was before you
brought Dr. into the chat.

565
00:33:34,480 --> 00:33:37,160
And I was like, hey, what can
you tell me about Mark or what

566
00:33:37,160 --> 00:33:41,000
can you tell me about us?
So I was thinking, OK, ChatGPT

567
00:33:41,000 --> 00:33:42,480
has got all this information
about him.

568
00:33:42,480 --> 00:33:43,960
It's got all this information
about me.

569
00:33:44,360 --> 00:33:48,400
Can I potentially gain
information from Chad GBT about

570
00:33:48,400 --> 00:33:51,080
Mark that he has on his own
account?

571
00:33:51,400 --> 00:33:55,720
And it refused to give me any
kind of information other than

572
00:33:55,720 --> 00:33:58,840
what was already in the chat.
Yeah, it it specifically.

573
00:33:58,840 --> 00:34:02,120
Said that to you, it said.
I only know what's going on

574
00:34:02,120 --> 00:34:06,880
within this conversation,
nothing outside of this specific

575
00:34:06,880 --> 00:34:09,199
conversation.
I think that is interesting.

576
00:34:09,199 --> 00:34:11,199
I think that's definitely a good
feature because that was one of

577
00:34:11,199 --> 00:34:14,600
the first things I thought about
is like if Mark tells ChatGPT

578
00:34:14,600 --> 00:34:16,719
all his deepest and darkest
secrets and I'm like, hey,

579
00:34:16,719 --> 00:34:18,800
ChatGPT, give me that
information.

580
00:34:18,800 --> 00:34:22,239
Yeah, he just gets exploited.
And I'm sure that's why.

581
00:34:22,239 --> 00:34:26,480
It has that those guardrails is
for that very reason, Yeah.

582
00:34:27,159 --> 00:34:29,440
So go check that out.
Let us know what you think,

583
00:34:29,840 --> 00:34:31,880
obviously.
Well, maybe not, obviously, I

584
00:34:31,880 --> 00:34:34,280
don't know.
But for me, this is something I

585
00:34:34,280 --> 00:34:38,440
think that a content creator, if
you're already using AI or

586
00:34:38,440 --> 00:34:41,360
intrigued by it, this is an
interesting feature to start

587
00:34:41,360 --> 00:34:43,239
playing around with.
Yes.

588
00:34:43,239 --> 00:34:46,199
BC before we move on from AI,
did you have something?

589
00:34:46,840 --> 00:34:48,320
Yeah, quick question, just to
clarify.

590
00:34:48,320 --> 00:34:51,840
So that guardrail only exists if
you bring in a third party

591
00:34:51,840 --> 00:34:55,199
person to join the conversation.
Yes, that's kind.

592
00:34:55,199 --> 00:34:58,720
Of a the way you asked it makes
it a little tricky, but yeah, so

593
00:34:58,720 --> 00:35:02,720
basically it's for it's a
guardrail specific to the group

594
00:35:02,720 --> 00:35:04,920
feature that we're discussing.
Got you.

595
00:35:05,000 --> 00:35:08,000
Yeah, Thank you.
So in other words, theoretically

596
00:35:08,000 --> 00:35:13,480
all of your your private content
should remain private, right?

597
00:35:13,480 --> 00:35:17,240
Like that's not going out to the
public, but this is a specific

598
00:35:17,240 --> 00:35:20,720
guardrail if you start inviting
people into your ChatGPT.

599
00:35:21,000 --> 00:35:22,360
OK, right.
But if you're if you're still.

600
00:35:22,360 --> 00:35:24,920
On your own you can still and
you can still have a draw on

601
00:35:24,960 --> 00:35:28,520
other conversations along as
it's just you. 100% yes.

602
00:35:29,280 --> 00:35:32,040
Yep, Yep.
Janae, welcome to the stage.

603
00:35:32,040 --> 00:35:34,280
What did you want to add?
Good morning.

604
00:35:34,280 --> 00:35:37,120
Yeah, I absolutely love the
group chat feature and I haven't

605
00:35:37,120 --> 00:35:40,480
played with anybody else.
And it's awesome to hear that

606
00:35:40,480 --> 00:35:44,400
you you have been using the
group chat feature amongst the

607
00:35:44,400 --> 00:35:47,560
PMC.
What's cool is it does say as

608
00:35:47,560 --> 00:35:50,600
soon as you start it a group
chat, it says your personal

609
00:35:50,600 --> 00:35:53,720
ChatGPT memory is never used in
Group chat.

610
00:35:54,080 --> 00:35:57,400
So again, those guardrails are
in place and of course they

611
00:35:57,400 --> 00:35:59,240
thought about it.
OK, what?

612
00:35:59,240 --> 00:36:01,480
People start exploiting each
other.

613
00:36:01,480 --> 00:36:04,840
So they kept that and place.
Thanks.

614
00:36:05,800 --> 00:36:08,240
Thank you, Janae.
So yeah, let us know.

615
00:36:08,480 --> 00:36:11,160
Feel free to drop us a line.
Let us know what you think of

616
00:36:11,160 --> 00:36:13,640
the new image generator, the new
group feature.

617
00:36:14,000 --> 00:36:15,400
Yeah.
Janae, if you want somebody to

618
00:36:15,400 --> 00:36:18,560
play along with with the group,
the group chat feature, let me

619
00:36:18,560 --> 00:36:21,400
know.
Happy to jump in that with you.

620
00:36:23,040 --> 00:36:25,280
Quick heads up before we jump
back into news.

621
00:36:25,280 --> 00:36:29,280
I want the Podcasting morning
chat community to be the first

622
00:36:29,280 --> 00:36:31,200
to know.
I shared this with you yesterday

623
00:36:31,200 --> 00:36:35,240
that we officially released the
full Empowered Podcasting

624
00:36:35,240 --> 00:36:39,840
Conference 2 Video Library.
Every workshop and presentation

625
00:36:39,840 --> 00:36:42,640
from EPC 2 is now available on
demand.

626
00:36:43,080 --> 00:36:46,760
These are practical, real world
sessions from people actually

627
00:36:46,760 --> 00:36:49,760
doing the work.
You can watch what you need,

628
00:36:49,760 --> 00:36:52,520
when you need it and come back
anytime.

629
00:36:52,960 --> 00:36:56,520
If you're serious about growing
your podcast with intention and

630
00:36:56,520 --> 00:37:00,800
community at the center, this
was built for you.

631
00:37:01,040 --> 00:37:05,760
You'll find the EPC 2 video
library in the show notes.

632
00:37:05,760 --> 00:37:10,320
There'll be a link there.
You can get that for the current

633
00:37:10,320 --> 00:37:19,120
sale price of $47 even normally
a $99 price tag, but for a

634
00:37:19,120 --> 00:37:25,040
limited time yours for 47.
And this is partially for paying

635
00:37:25,040 --> 00:37:28,560
back Janaid for all of the
volunteering he did to capture

636
00:37:28,560 --> 00:37:33,000
the video and then put it
together as an on demand product

637
00:37:33,000 --> 00:37:35,920
like this.
So thank you to Janaid and yeah,

638
00:37:35,920 --> 00:37:39,720
we want to support Janaid, so
that's why we've got the price

639
00:37:39,720 --> 00:37:41,680
tag.
Yes, Dr. go ahead.

640
00:37:42,000 --> 00:37:45,680
Can you name?
Off a couple of classes that

641
00:37:45,680 --> 00:37:49,600
were filmed, maybe that would
whet people's appetite about

642
00:37:49,600 --> 00:37:52,880
what they're going to be buying.
Great question.

643
00:37:52,880 --> 00:37:55,840
When I wish you had asked me
prior to the show so I felt a

644
00:37:55,840 --> 00:38:00,080
little prepared so.
So sorry, something I

645
00:38:00,080 --> 00:38:03,000
absolutely.
Should have on hand here.

646
00:38:03,200 --> 00:38:08,080
There were definitely there were
a few AI discussions for sure.

647
00:38:08,320 --> 00:38:13,640
There were also how to grow your
podcast, how to monetize your

648
00:38:13,640 --> 00:38:17,120
podcast, several types of
discussions like that.

649
00:38:17,120 --> 00:38:21,160
And I'm not doing it justice,
but if you go to that link, you

650
00:38:21,160 --> 00:38:24,920
can see the full quote UN quote,
course schedule or

651
00:38:24,920 --> 00:38:29,600
presentations, workshops,
etcetera there so you can get a

652
00:38:29,600 --> 00:38:32,320
glimpse of that before you
purchase.

653
00:38:32,920 --> 00:38:34,920
We'll have all this.
Ready for tomorrow's mid?

654
00:38:41,080 --> 00:38:46,200
I'm going completely off the
order today here because they're

655
00:38:46,200 --> 00:38:48,720
just some things I'm excited,
more excited to talk about than

656
00:38:48,720 --> 00:38:51,480
others.
Jonathan shared with me

657
00:38:51,480 --> 00:38:55,160
something I knew about and
forgot to get to.

658
00:38:55,160 --> 00:38:58,240
And did I put, did I get this
clip?

659
00:38:58,240 --> 00:39:00,840
That's the big question.
I thought, Oh yes, I did.

660
00:39:01,400 --> 00:39:04,800
I've got the clip here for you.
So this is a clip from Adam

661
00:39:04,800 --> 00:39:11,400
Missouri, the CEO of Instagram,
sharing some news about some

662
00:39:11,400 --> 00:39:13,440
changes they've made to the
algorithm.

663
00:39:13,760 --> 00:39:15,240
Ever wish you could see your
algorithm?

664
00:39:15,560 --> 00:39:19,240
Maybe make some changes.
Well, as of this week, you can

665
00:39:19,240 --> 00:39:21,640
do so on Instagram, at least for
the Reels tab.

666
00:39:22,120 --> 00:39:25,000
We've used some of our latest
technology and AI to be able to

667
00:39:25,000 --> 00:39:26,760
explain what we think you're
interested in.

668
00:39:26,760 --> 00:39:28,800
So as you scroll through Reels,
you'll see in the top right

669
00:39:28,800 --> 00:39:31,320
corner a little icon.
And if you tap on that, you can

670
00:39:31,320 --> 00:39:33,560
see your algorithm, what we
think you're interested in.

671
00:39:34,040 --> 00:39:37,840
You can add more topics, you can
remove the topic, you can add

672
00:39:37,840 --> 00:39:39,880
topics you want to make sure you
never see anything from in the

673
00:39:39,880 --> 00:39:41,840
future.
And those changes will be

674
00:39:41,840 --> 00:39:44,160
reflected in your Reals tab
forever more.

675
00:39:44,720 --> 00:39:47,560
We're actually also starting to
test bringing this functionality

676
00:39:47,560 --> 00:39:50,680
to the search tab to explore.
So you can see any interests you

677
00:39:50,680 --> 00:39:53,920
explicitly added across the top
of explore and dive in there and

678
00:39:53,920 --> 00:39:57,160
get back to that same interface.
And over the long run, we want

679
00:39:57,160 --> 00:39:59,600
to bring this to the main feed
to the Home tab as well.

680
00:39:59,600 --> 00:40:01,480
That's just going to take a
little bit more time as well to

681
00:40:01,480 --> 00:40:03,440
bring it to more languages,
which is coming soon.

682
00:40:03,840 --> 00:40:07,480
So check it out and if you are
interested, when you go to that

683
00:40:07,480 --> 00:40:09,720
algorithm page, there's actually
a little share icon and you can

684
00:40:09,720 --> 00:40:12,040
share what you're interested in
with your friends.

685
00:40:12,040 --> 00:40:14,600
So I'm pretty curious to see
what you all do with it.

686
00:40:14,600 --> 00:40:17,920
Maybe tag me if you shared your
stories so I can see how this is

687
00:40:17,920 --> 00:40:20,480
being used.
But I'm particularly excited

688
00:40:20,480 --> 00:40:23,920
about a world where there's
transparency and control around

689
00:40:23,920 --> 00:40:26,200
your algorithm on Instagram.
So it's here.

690
00:40:27,040 --> 00:40:30,440
Peace.
So what do we think of this now?

691
00:40:30,440 --> 00:40:35,840
You can actually customize your
algorithm so it's not just spoon

692
00:40:35,840 --> 00:40:38,680
feeding you anymore, although it
what it sounds like to me.

693
00:40:38,680 --> 00:40:41,080
And Jonathan, maybe you have
some more insight.

694
00:40:41,240 --> 00:40:44,120
What it sounds like to me is
that they'll still be the

695
00:40:44,120 --> 00:40:49,800
default algorithm that makes its
decisions for the content you

696
00:40:49,800 --> 00:40:52,680
see based on the things that
you're looking at and maybe now

697
00:40:52,680 --> 00:40:55,680
based on your custom algorithm.
But I think that you'll have

698
00:40:55,680 --> 00:40:59,640
those two choices.
You'll be able to go and

699
00:40:59,920 --> 00:41:03,800
basically tap on the tab and
say, yeah, this is my custom

700
00:41:03,800 --> 00:41:06,200
feed that I want to look at
right now, or you could tap on

701
00:41:06,200 --> 00:41:08,920
the default.
But Jonathan, your thoughts,

702
00:41:08,960 --> 00:41:10,360
It's going to be interesting,
right?

703
00:41:10,360 --> 00:41:13,120
Now the way it's playing is only
in the reels tab, although it

704
00:41:13,120 --> 00:41:16,400
will extend out from the reels
tab as they build.

705
00:41:16,760 --> 00:41:19,920
And what you can do is I think
the thing that's going to be

706
00:41:20,240 --> 00:41:23,160
most impactful is you can block
entire like things.

707
00:41:23,160 --> 00:41:27,680
If you don't want to see social
media tips, you can block that

708
00:41:27,680 --> 00:41:30,080
section of social media tips.
And you can then type in the

709
00:41:30,080 --> 00:41:33,200
things that you do want to see
and it will include.

710
00:41:33,200 --> 00:41:37,360
Because what shows up in your in
your tab when you're when you're

711
00:41:37,360 --> 00:41:39,720
looking is what you're looking
at, what you're seeing a lot of

712
00:41:39,720 --> 00:41:42,560
right now, whatever it is that
you're watching a lot of.

713
00:41:42,560 --> 00:41:45,760
And you can take those things
out if you want, like if you're

714
00:41:45,760 --> 00:41:49,640
just researching New York City
because you're going to New York

715
00:41:49,640 --> 00:41:51,960
City this week and you never
want to see any more New York

716
00:41:51,960 --> 00:41:55,920
City after this week, you can
then take that out, which helps

717
00:41:55,920 --> 00:41:58,480
you kind of just keep your
algorithm to what you want to

718
00:41:58,480 --> 00:42:00,640
see.
Now, I think the biggest impact

719
00:42:00,880 --> 00:42:03,760
is going to be for creators
because people are going to be

720
00:42:03,760 --> 00:42:06,200
able to block entire sections of
topics.

721
00:42:06,440 --> 00:42:09,760
And if you're in that section,
your contents not going to be

722
00:42:09,760 --> 00:42:12,520
seen.
So I've been recommending to

723
00:42:12,520 --> 00:42:16,640
creators to say to get people to
hit your bell because they're

724
00:42:16,640 --> 00:42:19,200
interested in your content.
They hit your bell, then that's

725
00:42:19,200 --> 00:42:21,800
going to override us.
Like if they don't want to see

726
00:42:21,800 --> 00:42:24,720
real estate, but you're a
realtor, so I'm going to stop

727
00:42:24,720 --> 00:42:25,880
you right there.
And and.

728
00:42:25,880 --> 00:42:27,520
For those who may not know, what
do you mean?

729
00:42:27,520 --> 00:42:32,160
Hit your bell so on Instagram.
In your profile, you do have the

730
00:42:32,160 --> 00:42:34,960
ability to select people that
you want to get notifications

731
00:42:34,960 --> 00:42:37,280
from all the time.
It's a bell at the top of their

732
00:42:37,280 --> 00:42:40,680
profile, so you can click on
that and click next to their

733
00:42:41,120 --> 00:42:44,200
name, there's a bell.
You tap that and it'll ask you

734
00:42:44,200 --> 00:42:47,680
if you want to see posts,
stories, real bills, live live

735
00:42:47,680 --> 00:42:52,040
videos and you can select if you
want all most relevant or you

736
00:42:52,040 --> 00:42:53,720
don't want any notifications
from them.

737
00:42:54,000 --> 00:42:58,040
This means especially.
As Adam Missouri said, they want

738
00:42:58,040 --> 00:43:01,240
to roll this into other areas
besides just reels.

739
00:43:01,240 --> 00:43:04,400
And so I have a feeling based on
that advice, Jonathan, I have a

740
00:43:04,400 --> 00:43:06,880
feeling we're going to start
hearing more creators saying

741
00:43:06,880 --> 00:43:10,120
that in their content, not just
necessarily saying, you know,

742
00:43:10,120 --> 00:43:13,680
hit the follow button, but they
may also now start saying hit

743
00:43:13,680 --> 00:43:16,600
that bell if you want to see
more content like this.

744
00:43:17,400 --> 00:43:20,040
Thank you, Jonathan, appreciate
that and appreciate the tip as

745
00:43:20,040 --> 00:43:22,360
well.
Important stuff, I think,

746
00:43:22,360 --> 00:43:25,520
especially if you're using
Instagram as one way to promote

747
00:43:25,520 --> 00:43:28,720
your podcast.
Speaking of Instagram and

748
00:43:28,720 --> 00:43:33,240
Speaking of promoting your
podcast, your podcast clips

749
00:43:33,400 --> 00:43:36,600
might start making it to the
television screen.

750
00:43:37,120 --> 00:43:40,680
Instagram is officially moving
beyond the phone screen and into

751
00:43:40,680 --> 00:43:43,680
your living room.
Mehta has begun testing a

752
00:43:43,680 --> 00:43:48,960
dedicated Instagram for TV app
currently exclusively on Amazon

753
00:43:48,960 --> 00:43:52,640
Fire TV streaming devices in the
United States, marking

754
00:43:52,640 --> 00:43:56,320
Instagram's first native
television experience.

755
00:43:56,520 --> 00:44:00,360
The app centers on short form
reels, letting view viewers

756
00:44:00,560 --> 00:44:04,760
browse personalized video feeds
and topic based channels on

757
00:44:04,760 --> 00:44:07,400
bigger screens, no phone
required.

758
00:44:08,040 --> 00:44:11,080
This initiative is part of
Meta's broader strategy to

759
00:44:11,080 --> 00:44:14,200
expand video consumption beyond
mobile and compete with

760
00:44:14,200 --> 00:44:17,600
platforms like YouTube and
TikTok for connected TV

761
00:44:17,600 --> 00:44:21,960
attention and AD dollars.
The Fire TV roll out is

762
00:44:21,960 --> 00:44:25,760
currently limited to US users,
with plans to gather feedback

763
00:44:25,960 --> 00:44:30,720
and potentially expand to
additional devices and markets.

764
00:44:31,200 --> 00:44:33,880
Kind of cool to see some of our
content on the big screen.

765
00:44:33,880 --> 00:44:36,200
Although if you're doing
something like YouTube Shorts,

766
00:44:36,200 --> 00:44:38,640
you might already see that.
And of course, if you're putting

767
00:44:38,640 --> 00:44:42,200
your content, your full episodes
out on video, you see that

768
00:44:42,200 --> 00:44:45,880
already perhaps on YouTube or
other platforms that are

769
00:44:45,880 --> 00:44:47,560
streaming through your
television.

770
00:44:47,560 --> 00:44:51,120
But cool that Instagram is doing
that as well.

771
00:44:56,280 --> 00:44:59,560
Let's try to get to a couple.
Of the main headlines today I

772
00:44:59,560 --> 00:45:05,080
will share with you and then Dr.
you can take story #2 but first

773
00:45:05,080 --> 00:45:08,960
I'll share that Apple's next
move for podcast interaction

774
00:45:08,960 --> 00:45:14,120
comes with their latest iOS
update, giving listeners and

775
00:45:14,120 --> 00:45:17,720
creators ways to interact,
navigate, and engage more deeply

776
00:45:17,720 --> 00:45:19,800
with content.
The changes are part of a

777
00:45:19,800 --> 00:45:23,320
broader effort to refresh how
people discover and use Apple

778
00:45:23,320 --> 00:45:26,760
Podcasts on iPhone and related
devices.

779
00:45:27,440 --> 00:45:30,600
For example, one, they are
adding, just like Spotify did

780
00:45:30,600 --> 00:45:33,800
earlier this year, automatic
chapter markers.

781
00:45:34,160 --> 00:45:37,120
If you haven't noticed, even if
you're putting your own chapter

782
00:45:37,120 --> 00:45:41,360
markers time stamped in your
show notes, Spotify has already

783
00:45:41,360 --> 00:45:45,320
been doing that for you.
And they do that based on their

784
00:45:45,440 --> 00:45:48,600
AI and what their AI determines
is appropriate to highlight.

785
00:45:49,320 --> 00:45:52,960
That's why I still put in our
own just in case, because

786
00:45:52,960 --> 00:45:55,920
sometimes it may want to
highlight something that I don't

787
00:45:55,920 --> 00:46:01,200
think is necessary to highlight.
It has, let's see here, the

788
00:46:01,200 --> 00:46:02,840
timed.
What was that called?

789
00:46:02,880 --> 00:46:06,240
Dr. There was the timed links.
Is that what they called those?

790
00:46:06,920 --> 00:46:10,040
I think it's timed links.
But they are automatically

791
00:46:10,040 --> 00:46:15,320
whenever you mention a another
podcast or even another episode

792
00:46:15,320 --> 00:46:19,920
that you have, they will
automatically put a link to that

793
00:46:20,440 --> 00:46:22,120
on your screen.
Yeah, on your screen.

794
00:46:22,600 --> 00:46:23,840
So that's cool.
And I think that's.

795
00:46:23,840 --> 00:46:26,480
Something you can control,
although don't quote me on that

796
00:46:26,480 --> 00:46:28,800
'cause I have not seen or used
the feature yet.

797
00:46:29,040 --> 00:46:34,760
So keep an eye out on that as
look, I mean Apple still, at

798
00:46:34,760 --> 00:46:39,280
least among most podcasters that
I speak to Apple as far as audio

799
00:46:39,280 --> 00:46:43,520
listening goes, it tends to be
the main platform for most

800
00:46:43,520 --> 00:46:47,240
podcast listeners.
Again, in my circles anyway, I

801
00:46:47,240 --> 00:46:48,960
know that doesn't apply to
everybody.

802
00:46:49,200 --> 00:46:50,960
All right, Dr. do you want to
take the next headline?

803
00:46:51,280 --> 00:46:54,320
I do and if I read.
This, I want people to realize

804
00:46:54,320 --> 00:46:57,880
that this, what I'm reading is
all coming from someone by the

805
00:46:57,880 --> 00:47:02,280
name of Steve Goldstein, who
works at Amplify Media.

806
00:47:02,640 --> 00:47:07,320
He's a big wig in, in, you know,
in this podcasting world.

807
00:47:07,640 --> 00:47:09,400
But this is all According to
him.

808
00:47:09,400 --> 00:47:12,400
And OK, so podcasting finally
grows up.

809
00:47:12,400 --> 00:47:18,560
The format wars are over.
Great, According to Where's the

810
00:47:18,560 --> 00:47:21,800
sound effect?
According to Steve Goldstein of

811
00:47:21,800 --> 00:47:27,160
Amplify Media, 2025 made it
official after years of arguing

812
00:47:27,160 --> 00:47:31,760
about what counts as a podcast.
The industry is blinked and

813
00:47:31,760 --> 00:47:36,680
audiences already decided
podcasting is no longer a

814
00:47:36,720 --> 00:47:41,040
format.
It is content that moves.

815
00:47:41,280 --> 00:47:47,080
Podcasting has entered its
fourth phase, the Liquid Content

816
00:47:47,400 --> 00:47:49,240
era.
Interesting So.

817
00:47:49,840 --> 00:47:52,280
I know.
So here are some key points.

818
00:47:52,720 --> 00:47:58,480
Podcasting is no longer audio
only audiences expect audio and

819
00:47:58,480 --> 00:48:04,240
video content now flows across
YouTube clips, newsletters, live

820
00:48:04,240 --> 00:48:08,040
streams and events.
The show is no longer the

821
00:48:08,040 --> 00:48:13,320
product, it is the engine.
That's an interesting, that's an

822
00:48:13,320 --> 00:48:15,440
interesting sentence to me.
OK.

823
00:48:15,440 --> 00:48:20,000
And audience behavior drives
strategy, not platforms or

824
00:48:20,000 --> 00:48:22,800
feeds.
Single format shows can still

825
00:48:22,800 --> 00:48:27,880
win, but flexibility now matters
more than tradition.

826
00:48:28,520 --> 00:48:33,400
So does this help the indie
creator or just reward the

827
00:48:33,600 --> 00:48:36,600
bigger teams?
What do you think in some ways?

828
00:48:36,600 --> 00:48:40,040
It makes things a little more
confusing for creators just as

829
00:48:40,040 --> 00:48:41,800
far as well.
So what do I say?

830
00:48:41,800 --> 00:48:44,640
Is anything a podcast now?
And some people might, might

831
00:48:44,640 --> 00:48:49,360
argue that I don't know that it
affects one side, indie creators

832
00:48:49,360 --> 00:48:53,800
or bigger podcasters or yeah, I
don't think either way, it's,

833
00:48:53,920 --> 00:48:56,160
it's something that affects.
And I think people will still

834
00:48:56,160 --> 00:49:01,280
argue this point, but I do kind
of lean towards what what Steve

835
00:49:01,280 --> 00:49:04,120
is saying.
I get it that podcasting

836
00:49:04,280 --> 00:49:09,200
traditionally means it's part of
an RSS feed, It's audio only.

837
00:49:09,520 --> 00:49:12,160
But the times are are changing
and evolving.

838
00:49:12,160 --> 00:49:17,440
And I do believe that consumers
end up dictating what we call

839
00:49:17,440 --> 00:49:20,560
podcasting and how to define it.
We're not going to.

840
00:49:20,560 --> 00:49:25,080
We can't sit here and bang it
into their heads that no

841
00:49:25,080 --> 00:49:29,200
podcasting means this.
If, if the majority out there is

842
00:49:29,200 --> 00:49:32,760
saying, OK, a podcast can be
consumed on YouTube, it can be

843
00:49:32,760 --> 00:49:37,000
consumed on Apple Podcasts, who
are we to tell people, no,

844
00:49:37,000 --> 00:49:39,960
you're wrong?
Especially, like I said, if the

845
00:49:39,960 --> 00:49:42,760
majority is saying it, we can't
fight it.

846
00:49:42,760 --> 00:49:45,520
We're a smaller crowd than than
the audience is.

847
00:49:45,880 --> 00:49:47,960
When does it become?
True.

848
00:49:47,960 --> 00:49:53,080
If like a million people are
saying one thing and you and

849
00:49:53,080 --> 00:49:56,680
maybe three other people are
saying something else, then when

850
00:49:57,160 --> 00:49:59,160
is it true?
I got to say.

851
00:49:59,440 --> 00:50:04,440
Somebody who is a is a Hall of
Famer in the podcasting space.

852
00:50:04,960 --> 00:50:07,760
Rob Greenlee.
Oh yeah, Rob.

853
00:50:07,760 --> 00:50:08,600
Greenlee, I thought.
You.

854
00:50:08,880 --> 00:50:10,040
Who did you think I was?
Going to mention.

855
00:50:10,080 --> 00:50:12,040
Someone else?
No, he I thought you.

856
00:50:12,040 --> 00:50:13,600
Were going to rob.
Greenlee.

857
00:50:14,120 --> 00:50:18,960
Was one of the people that had
that old school mentality that

858
00:50:18,960 --> 00:50:22,720
for a long time was standing on
his soapbox saying no it's audio

859
00:50:22,720 --> 00:50:26,320
only, it's got to be RSS.
And a few months ago, I saw he

860
00:50:26,320 --> 00:50:29,200
posted something on LinkedIn
basically saying, you know what,

861
00:50:29,480 --> 00:50:32,640
I'm changing my mind.
And he was recognizing that

862
00:50:32,720 --> 00:50:36,600
podcasting has expanded to more
than what we used to call it.

863
00:50:36,720 --> 00:50:40,040
He's fully on board with the
idea that, yeah, could be video

864
00:50:40,040 --> 00:50:41,920
too.
And in fact, he's always argued

865
00:50:42,240 --> 00:50:45,440
video podcasting has been around
for quite a while.

866
00:50:45,440 --> 00:50:48,760
And, and even on Apple podcast,
it's just that for whatever

867
00:50:48,760 --> 00:50:52,480
reason, on Apple or Apple
doesn't really give us a good

868
00:50:52,480 --> 00:50:55,000
clear playbook.
And they don't really promote

869
00:50:55,000 --> 00:50:58,280
the fact that you can actually
distribute video through their

870
00:50:58,280 --> 00:51:00,720
platform.
So I thought you were going.

871
00:51:00,720 --> 00:51:07,400
To cite Dave Jackson and Dave
Jackson is in the camp of if it

872
00:51:07,400 --> 00:51:09,920
doesn't have an RSS feed, it
ain't a podcast.

873
00:51:10,160 --> 00:51:13,800
He's in that camp.
Ralph, I haven't talked to to

874
00:51:13,800 --> 00:51:18,360
Dave in quite a while so and you
know more than I do about how he

875
00:51:18,360 --> 00:51:22,520
has taken this on.
But as far as I know, he always

876
00:51:22,520 --> 00:51:26,960
used to have a problem.
He, there was a hesitancy when

877
00:51:26,960 --> 00:51:30,680
he'd have to say, well, there's
a podcast on YouTube.

878
00:51:30,680 --> 00:51:33,280
He'd say, well, there's a, a
show on YouTube.

879
00:51:33,560 --> 00:51:37,240
So there was always that kind of
hesitancy of him referring to

880
00:51:37,240 --> 00:51:39,520
something on YouTube as a
podcast.

881
00:51:39,520 --> 00:51:43,920
And I got to say some of that
has rubbed off on me a little

882
00:51:43,920 --> 00:51:45,280
bit.
I will say that.

883
00:51:45,280 --> 00:51:46,840
I'll be honest enough to say
that.

884
00:51:48,400 --> 00:51:50,120
And that's fair.
And yeah, everyone has an

885
00:51:50,120 --> 00:51:52,160
opinion and you're welcome to
it.

886
00:51:52,280 --> 00:51:56,680
I yeah, I think that it, it just
depends on you and how you want

887
00:51:56,680 --> 00:51:58,720
to define it.
But I think that overall, this

888
00:51:58,720 --> 00:52:00,840
may be the safer way to say
this.

889
00:52:00,840 --> 00:52:04,000
If you don't want to say I have
a podcast, you could say I have

890
00:52:04,000 --> 00:52:06,120
a show, I have a show, I have a
show.

891
00:52:06,120 --> 00:52:08,120
That's right.
Yeah, I sometimes refer.

892
00:52:08,120 --> 00:52:11,440
To it that way, not not
strategically, just because.

893
00:52:11,440 --> 00:52:13,520
And I think I think that's a
Safeway to hear.

894
00:52:13,760 --> 00:52:17,240
I have a show on the Internet.
Alf Ralph, did you want to say

895
00:52:17,240 --> 00:52:19,120
something?
I said Alf Ralph, did you want

896
00:52:19,120 --> 00:52:21,000
to say something?
I'll go by Alf today.

897
00:52:21,000 --> 00:52:24,040
That's.
Fine, No, I strategically about

898
00:52:24,040 --> 00:52:27,840
nine months ago started calling
all of my content shows because

899
00:52:27,840 --> 00:52:30,320
I just saw the writing on the
Walmart and I said, you know

900
00:52:30,320 --> 00:52:32,960
what, let's just start calling
it that because I think that's

901
00:52:33,240 --> 00:52:35,440
actually the better term.
And I hear that more and more

902
00:52:35,440 --> 00:52:38,400
now in the content creator realm
that they a lot more people are

903
00:52:38,400 --> 00:52:40,520
saying the word show.
Thank you, Ralph.

904
00:52:40,800 --> 00:52:43,280
Appreciate that.
And I'm looking at the clock

905
00:52:43,280 --> 00:52:47,000
here, gang and I.
Think that we're going to.

906
00:52:47,000 --> 00:52:50,160
Wrap up the news today and
remind you to come back

907
00:52:50,160 --> 00:52:53,720
tomorrow, 7:00 AM Eastern live
here on Clubhouse, Facebook,

908
00:52:53,720 --> 00:52:55,720
YouTube, Chatter, all the
places.

909
00:52:56,400 --> 00:52:58,880
And of course, if you can't join
us, you can always pick up the

910
00:52:58,880 --> 00:53:02,560
podcast a couple hours later.
We are doing our podcast indie

911
00:53:02,560 --> 00:53:05,720
podcast evaluation series
tomorrow.

912
00:53:05,960 --> 00:53:07,600
We'd love for you to be a part
of it.

913
00:53:07,600 --> 00:53:10,960
Lots that we all can learn from
from breaking down these

914
00:53:11,360 --> 00:53:13,800
different indie shows.
So come join us.

915
00:53:13,800 --> 00:53:16,840
And notice I said shows.
Come join us tomorrow, 7:00 AM

916
00:53:16,840 --> 00:53:18,960
Eastern.
And then on Friday for our final

917
00:53:18,960 --> 00:53:23,880
episode of 2025, come join us to
celebrate the holidays,

918
00:53:23,880 --> 00:53:27,640
celebrate the upcoming year, and
talk some podcasting while we're

919
00:53:27,640 --> 00:53:31,080
at it too.
So until tomorrow, make it a

920
00:53:31,080 --> 00:53:33,200
great day everybody take care.