How to Keep Audio Listeners Engaged in a Video-First World

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Good morning podcasting Morning
Chat.

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Today is Friday, November 14th,
2025 and today video and audio

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podcasters were asking should
you avoid moments that make

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audio only listeners feel left
out?

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From on camera visuals to
audience expectations, how do

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you balance both formats?
So if you're listening live on

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Clubhouse, hit the share button,
bottom left hand, side of the

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screen and share it.
However, Clubhouse lets you.

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And if you're catching us via
podcast, chatter, YouTube,

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please share this with a fellow
podcaster.

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And now give us about 30 seconds
and we'll get things rolling.

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Thanks for being here.
Good morning again, podcasting,

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morning chat.
Thanks so much for being here.

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I am your host Mark Ronik and on
stage with me currently we have

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producer Ashley Feller, Jonathan
Howard, Dr. Faye, Sid Meadows,

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Nick Naulback and Ralph.
OK, Ralph, it's it's steep.

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Did I pronounce it right?
E step.

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See, I did it last yesterday
too.

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And I practiced it yesterday
over and over and forgot to

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practice this morning.
It's all good my friend, just

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don't call me late for dinner.
You got it.

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OK.
So it's E step.

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I got to think of it like, you
know, e-commerce, E step.

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OK, I won't forget.
There we go.

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Welcome, Ralph, and welcome to
all of you here this morning.

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So I do want to also say, by the
way, we will also be doing

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sharing our wins from this past
week toward the end of today's

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episode.
That's a Friday thing we like to

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do here with the community.
And first there is a topic to

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dig into it that I've already
introduced.

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We'll get into that in a moment.
I do want to check in with

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Jonathan for a second cuz
Jonathan messaged the PMC team

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yesterday afternoon after
listening to the show cuz he

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couldn't make it yesterday
morning and had some interesting

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insight that I think is
worthwhile now.

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This is in regard to yesterday's
evaluation episode where we

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evaluated exam room nutrition.
And one of the things that we

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were pointing out is we felt
like some of the topics and the

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way in which they were discussed
felt like it was more for an

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audience of patients than it was
for medical professionals.

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But Jonathan had an interesting
point to make.

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Go ahead.
Jonathan, good morning.

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I was listening yesterday and I
and I was like trying to chime

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in, but it was a recording.
So it didn't work very well.

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The author of the book wrote the
book for the general audience,

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people that you know, just
everyday people.

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And I think what happened was
the author thought it was great

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information for or I'm sorry,
the podcast host thought it was

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great information for her
audience, which were not

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necessarily the general public,
but obviously the clinicians.

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I think that's part of why we
had that little struggle with

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who is this for?
Because the author was speaking

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towards the general people that
she wrote the book for.

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And it was just kind of trying
to use it as a, as a thing for

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clinicians.
And I think that's probably why

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we got a little bit of struggle
with who is she talking to in in

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the episode, because the author
was probably speaking to her

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people and she was trying to
adjusted for her clinicians.

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Yeah, that's such a good point.
Such a good point and I do

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believe there was one point
yesterday where I kind of called

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that out that not specific to to
your point, but overall I was

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saying maybe that's what they
were attempting to do is use

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terminology, speak in a way to
help medical professionals speak

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with their patients.
So I think that kind of goes

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hand in hand.
So thank you, Jonathan for

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pointing that out.
I think that's important.

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Wish we could have really caught
that yesterday during the

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evaluation, although I don't
think it's a huge deal.

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I think we gave her lots of
great insight and I she did

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reach out to me to tell me she's
excited to dig into the episode.

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Thank you, Jonathan for that.
And let's get into today's

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topic.
This was sparked by me

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yesterday.
I was, I think it was on

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LinkedIn and I was watching an
interview that was hosted by

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Cliff Ravenscraft, who was here
yesterday for part of for the

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whole discussion and evaluation,
which I thought was just very

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special, being that Cliff is
really the OG podcasting coach.

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He was doing this back when I
started.

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I feel like an old man back when
I started 20 years ago.

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Yeah.
So that was really special, but

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this was a fun moment and like I
said, really what sparked the

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conversation or sparked what
conversation I want to have with

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you today.
I'll play this for you.

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Now here we go.
The title that I'm giving this

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conversation is stop thinking
like a content creator and start

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thinking like a business owner
who creates content.

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Before I go on, I just want to
say that this is an actual

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interview he's doing with Austin
Armstrong.

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OK, so Austin Armstrong, he's a
creator and entrepreneur.

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You may know him from social
media when you've been

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scrolling.
I'm going to play you.

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Just this might spark your
memory.

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Mark, before you do, can you
give us the name of the podcast

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that you're listening to?
I don't know which one it is.

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Cliff I think has a couple.
And like I said, I found this on

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LinkedIn.
So it's Cliff Ravenscraft.

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You can find it really on all
his social media.

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OK, sorry.
So this is what who Austin is

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Nick, I know you're going to
know who this is chat.

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GPT.
Secrets You Should Know, part

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22.
Right, and I'll play you another

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one chat.
GPT Secrets you should know part

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6-7. 6.
I absolutely know that one.

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Yeah, yeah, absolutely know
that.

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One.
Yeah, he's really just blown up

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on social media for the past
couple years now.

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I really, I think ever since
ChatGPT, but he was doing stuff

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for a while before that.
All right, let me play this clip

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now with Cliff and his guest
Austin.

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Now that is something that was
in the marketing material for a

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brand new book that Austin is
writing called Vitality, and

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we're going to talk about his.
There it is.

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He's got the physical book,
right.

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Oh, I like that.
Of course, we're in an audio

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podcast here for most people.
So he's just held up a picture

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of the front cover of the book
or not the picture.

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He held up the book, and you'd
just go watch the video.

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I hate saying that.
This is why, Austin.

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This is why I hate creating
video forms for audio podcast

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content, because my feeling is
that you should never do or say

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anything in your podcast that
makes the non video participant

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feel like a second class
citizen.

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So I just violated that anyway.
Austin, welcome to the show.

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Some creators, like Cliff, say
you should avoid anything visual

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unless you create 2 versions of
your show, one for video and one

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for audio.
And I've seen that this

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particular topic being bounced
around on LinkedIn lately too,

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and I've seen it before, but I
think that I've seen this very

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recently, so today I want to
explore that.

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Is that a real problem?
Is it a rule that we should all

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follow?
Or is this something that

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creators might overthink?
So I want to hear people's take

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on this.
And DRI know you told me before

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the show that you have some
recent examples that apply to

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this.
So let's start there.

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This is very timely for me.
So the first one is last night.

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I was hosting the event, the
networking event, and I wound up

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in one of the side rooms with a
woman who has a YouTube channel

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and she didn't mention anything.
She you know what?

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She didn't even call it a
podcast.

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She said, well, I said, do you
have a podcast?

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She says, well, I have a show,
it's on YouTube.

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And I thought to myself,
refreshing is that.

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And she explained that her show
was she does commentary and

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reviews of live events such as a
play, such as a concert,

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anything that you have to get up
from your couch and leave your

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house for.
And I said, OK, I said, you

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know, that sounds like really
good material for an audio

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version of your show.
And I said, now, you know, when

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someone holds up their camera,
their phone to take video, I

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said, do you have some of those
clips in your show?

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And she says, yes, I do.
I do have some of those clips.

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And I said, OK, I, you know, you
might have to, you might have to

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take those clips out for the
audio version, if nothing else,

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for, I mean, legalities, you
know, for copyright

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infringement.
But yeah, we talked about the

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fact that Spotify has video now,
so she might go to vet.

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It opened up a whole new world
for her.

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My other example is the very
last episode that I did not, not

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as though I'm not doing it
anymore.

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It's just the last episode that
I edited for my business client.

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She was interviewing someone who
is into something called Gene

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Keys.
And it's kind of akin to

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astrology where you have a
chart, the person doesn't put

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chart on you.
And she did a chart on the host,

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my client.
And it was the first time that I

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had to deal with, you know, a
different focus, the cameras

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focusing on something else.
So I had my video person just do

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like an inset where all of a
sudden it focuses only on for

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the video version, only on the
chart.

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And then the the two people
talking were inset.

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And for the audio version, I cut
the majority of that out unless

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my client said something like,
OK, so you need to for our audio

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people, she's holding up the
blah blah blah.

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You know, unless she verbally
said something like that, I cut

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most of that stuff out.
It just felt ingenuous.

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And I don't know, it did feel a
little, and now that I look back

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on it, it did feel a little bit
disrespectful to the audio.

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OK, Thank you, Dr. And yeah,
very timely that those things

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have been occurring as of late.
So I think this is a very timely

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topic, especially as video
continues to be pushed down

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podcasters throats.
I say that somewhat tongue in

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cheek, but I think it's kind of
true.

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Jonathan, what did you want to
add to this?

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I think y'all are crazy, but I
think I really think, you know,

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if there are moments, as long as
somebody describes it to that

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audience like, oh, Mimi would do
this all the time.

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Jonathan's over there, you know,
dancing in his office being

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crazy or whatever it is I was
doing.

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Mimi would always kind of let
the audience know that was

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happening.
And I think as long as that is

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the case, you don't take out a
chunk of your podcast because

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there there's insight, there's
different things that you're

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going over that sometimes it's
just going to be natural that

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you need the video moment to be
there for them to understand.

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If you describe it, I think
they're still going to get it.

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And I don't think it's
disrespectful.

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I think at this point, because
video is being shoved down our

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throats, right?
Most podcast listeners

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understand that there's going to
be a video component of these

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podcasts and there might be
something that they can watch on

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YouTube.
If the option is there.

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I think you you just brush over.
I don't.

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I think it's crazy to not
include parts of your podcast in

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the audio version because
there's something that they

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can't see and in most situations
there's a way to describe it.

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I think that's the key,
Jonathan, is I think if you

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insist on leaving the content in
for an audio audience, even

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though it might speak better to
a video audience, I think as

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long as you know how to describe
what the situation is, I think

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it's fine.
I personally find it OK and I'll

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say that I think I used to talk
about this a lot when video

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wasn't as popular in podcasting.
If you do have video, but you

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are an audio first podcast, I
think it's potentially helpful

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to your discovery on a video
platform.

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In other words, you're now
telling your audience, hey, I

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got video too, This might be of
interest to you without even

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having to say it like that,
right?

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You're just referencing the
video stuff and you're

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explaining, yeah, right now on
this screen, I'm showing X like

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Cliff did.
Cliff did that.

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And yet and all respect in the
world for Cliff.

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But like, I don't even think he
needed to call that out.

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He could have just said up.
Yep, there's Austin lifting up

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his book and he could have left
it at that.

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I didn't.
It didn't have to necessarily be

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a teaching moment, especially
because I don't, well, I don't

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know if his audience is
specifically for podcasters

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00:14:17,320 --> 00:14:20,000
teaching podcasters it.
I didn't get that impression

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from the intro of this episode
that that's what it's all about.

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But I think that all you got to
do is really describe it.

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00:14:28,280 --> 00:14:30,320
And again, to pointing out
something Dr. said.

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I almost think it's it could be
a disservice for the audience,

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for the audio audience, because
now we're taking away content

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from them that could have been
really valuable.

236
00:14:42,040 --> 00:14:43,240
Yeah.
Alex, did you want to say

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00:14:43,240 --> 00:14:46,040
something?
You don't take stuff out like

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I'm sorry, this is First off, it
takes too much work if you cater

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00:14:50,280 --> 00:14:54,160
to everybody's little whim.
Do your job as a podcaster.

240
00:14:54,360 --> 00:14:56,920
Paint the picture.
We are in this time where we

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00:14:56,920 --> 00:14:59,040
have to bend and do all this
stuff.

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00:14:59,320 --> 00:15:04,320
Do your job as a podcaster.
I do a video and audio podcast

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00:15:04,520 --> 00:15:07,360
on a show.
We talked about clips.

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00:15:07,360 --> 00:15:10,320
We do all that kind of stuff.
It's like that's where your

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00:15:10,320 --> 00:15:12,960
creativity has to come back.
Yeah.

246
00:15:13,400 --> 00:15:16,560
Is there a place for audio?
I love audio only podcast.

247
00:15:16,800 --> 00:15:19,640
It's called the radio and that's
when people forget.

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00:15:19,800 --> 00:15:23,640
We're in a video content age
right now, but it's all going to

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go back to the the listened
word.

250
00:15:25,920 --> 00:15:29,000
And the way you do that is you
have to be a good podcaster or a

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00:15:29,000 --> 00:15:32,080
good auditor by painting the
picture and telling what's going

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00:15:32,080 --> 00:15:34,280
on.
Doing 2 episodes, two different

253
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episodes.
That's just more work than that

254
00:15:36,080 --> 00:15:37,280
necessary.
Agreed.

255
00:15:37,280 --> 00:15:39,680
And I think you make a really
good point there, Alex.

256
00:15:39,680 --> 00:15:44,600
When you talk about radio, I
mean DJs, radio personalities

257
00:15:44,600 --> 00:15:47,120
have been doing this since the
beginning.

258
00:15:47,240 --> 00:15:50,480
It's called theater of the mind.
I'm sure we've heard that phrase

259
00:15:50,480 --> 00:15:54,000
before, most of us here, and
they're not doing two different

260
00:15:54,000 --> 00:15:57,480
shows, right?
They're just talking to an audio

261
00:15:57,480 --> 00:16:02,000
only audience and they have to
paint a picture if you're not

262
00:16:02,000 --> 00:16:04,120
painting the picture.
Like, I get it.

263
00:16:04,120 --> 00:16:09,200
I get why Dr. might have felt
the need to edit around because

264
00:16:09,560 --> 00:16:12,720
then it could be confusing and
frustrating for an audience.

265
00:16:12,840 --> 00:16:16,440
And I see Dr. wants to chime in.
Go ahead, Dr. The fact is, is

266
00:16:16,440 --> 00:16:22,920
that I really love editing and
when this came up I saw it as a

267
00:16:22,920 --> 00:16:28,520
challenge, a mountain for me to
climb, and I felt great because

268
00:16:28,520 --> 00:16:33,360
it turned out perfectly.
I did not look at it like it's

269
00:16:33,360 --> 00:16:35,480
too much work and I don't know,
blah blah blah.

270
00:16:35,960 --> 00:16:40,200
I looked at it like, oh good, a
little challenge I can prove

271
00:16:40,200 --> 00:16:43,200
myself on.
And DRI mean Yeah, I I think

272
00:16:43,200 --> 00:16:49,240
that for those podcasters who
have hired help, that makes some

273
00:16:49,240 --> 00:16:50,120
more sense.
Right?

274
00:16:50,120 --> 00:16:53,320
Like, then you can, you can say,
yeah, edit out those parts if

275
00:16:53,320 --> 00:16:56,120
they're confusing and it's not
as much time and effort.

276
00:16:56,120 --> 00:16:59,920
But it does bother me, like Alex
was saying and how it bothers

277
00:16:59,920 --> 00:17:02,280
him.
It bothers me when people are

278
00:17:02,400 --> 00:17:05,280
being told, yeah, if you're
going to do video and audio,

279
00:17:05,280 --> 00:17:08,400
you've got to do 2 separate
podcasts and you've got to edit

280
00:17:08,400 --> 00:17:11,880
them accordingly.
Let me check in with Nick.

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00:17:11,880 --> 00:17:14,720
Then we're going to go to Ralph.
And then Alex wanted to chime in

282
00:17:14,720 --> 00:17:16,520
again.
But let's hear from some people

283
00:17:16,520 --> 00:17:18,000
we haven't heard from yet.
Go ahead, Nick.

284
00:17:18,000 --> 00:17:20,000
Good morning.
Hey, good morning.

285
00:17:20,160 --> 00:17:23,160
So you already.
Touched on the, the big part of

286
00:17:23,160 --> 00:17:26,440
what I wanted to say and that
was by having that visual and

287
00:17:26,440 --> 00:17:29,880
explaining like, oh, this is
happening like so if you're not

288
00:17:29,880 --> 00:17:32,680
checking it out or if you can't
see or you're not, you're only

289
00:17:32,680 --> 00:17:36,440
listening, you can go follow
along with us on YouTube.

290
00:17:36,560 --> 00:17:41,160
Then the next piece of that, if
you're in your podcast, if it's

291
00:17:41,160 --> 00:17:44,440
going to be primarily visual,
you're going to want to get

292
00:17:44,440 --> 00:17:48,840
people over onto YouTube anyway.
So you should be telling people

293
00:17:49,560 --> 00:17:53,200
that are listening to the show
through a podcast episode that

294
00:17:53,680 --> 00:17:55,840
if they want to get the whole
picture and see everything, they

295
00:17:55,840 --> 00:17:57,720
need to be coming over to
YouTube to get that.

296
00:17:57,960 --> 00:18:01,120
And I don't think that that's
like disrespectful to the

297
00:18:01,120 --> 00:18:04,040
podcast listen there.
It's just that is your main

298
00:18:04,040 --> 00:18:07,880
platform that you are doing this
and you are sharing it out to

299
00:18:07,880 --> 00:18:09,840
other platforms that are audio
only.

300
00:18:10,600 --> 00:18:13,120
So I think you have to think
about your strategy.

301
00:18:13,440 --> 00:18:15,880
Are you primarily visual?
Are you doing a lot of visual

302
00:18:15,880 --> 00:18:19,480
stuff that YouTube is really
where you need to focus on?

303
00:18:19,640 --> 00:18:24,440
Or are you just periodically you
have some visuals that you're

304
00:18:24,440 --> 00:18:26,160
like, Oh yeah, hey, by the way,
we showed this.

305
00:18:26,160 --> 00:18:28,640
So if you want to see that, you
should go check out our our

306
00:18:28,640 --> 00:18:31,680
YouTube version so.
Listen, what's going?

307
00:18:32,160 --> 00:18:34,440
On I'm with you there.
I shouldn't say that's exactly

308
00:18:34,440 --> 00:18:37,600
right, but that's right for me.
It's a great opportunity like

309
00:18:37,600 --> 00:18:40,160
right now, OK, we're talking
about video, we're talking about

310
00:18:40,160 --> 00:18:43,800
directing people to YouTube.
So hey, we're live on YouTube

311
00:18:43,800 --> 00:18:47,640
right now.
So go to youtube.com slash at

312
00:18:47,640 --> 00:18:50,520
Mark Ronic and you can see us
live.

313
00:18:51,040 --> 00:18:53,160
I'll stop right there.
Let me go to Ralph.

314
00:18:53,160 --> 00:18:55,240
Ralph, good morning to you.
What did you want to add?

315
00:18:55,400 --> 00:18:56,800
Good morning.
I was just going to say my

316
00:18:56,800 --> 00:18:59,920
talent coach is constantly
saying to me, Ralph, is this

317
00:18:59,920 --> 00:19:04,560
primarily audio or primarily
video because, and I tend to

318
00:19:04,560 --> 00:19:06,680
agree with him.
I think there is a different

319
00:19:06,680 --> 00:19:09,200
listener experience or viewer
experience.

320
00:19:09,560 --> 00:19:13,840
So I think you've got to have a
mindset of, OK, I'm doing this

321
00:19:13,840 --> 00:19:16,800
primarily for video.
I'm doing this primary for

322
00:19:16,800 --> 00:19:18,600
audio.
But if you're doing a primary

323
00:19:18,600 --> 00:19:21,240
for both, then your audience
needs to understand that.

324
00:19:21,520 --> 00:19:24,040
And as long as you're
communicating that, I don't see

325
00:19:24,040 --> 00:19:25,440
as an issue.
And I like what Dr. said.

326
00:19:25,440 --> 00:19:27,920
They call it a show.
I've I that's why I do all of

327
00:19:27,920 --> 00:19:29,360
mine.
This is a show.

328
00:19:29,600 --> 00:19:31,640
If you want to pick us up on
rumble, if you want to pick us

329
00:19:31,640 --> 00:19:34,280
up on YouTube, you want to pick
us up on the audio platforms,

330
00:19:34,280 --> 00:19:36,960
that's great.
But my listeners, my viewers, my

331
00:19:36,960 --> 00:19:38,600
audience knows that ahead of
time.

332
00:19:38,760 --> 00:19:41,920
So there's no concern about,
well, if they hear something and

333
00:19:41,920 --> 00:19:44,240
I'm saying something that they
have to see, they just

334
00:19:44,240 --> 00:19:46,960
understand that.
I like that point, yeah.

335
00:19:46,960 --> 00:19:51,200
And it reminds me of content
creator Heather Parody.

336
00:19:51,760 --> 00:19:55,960
I know that, although admittedly
I haven't heard one of her more

337
00:19:55,960 --> 00:19:59,240
recent episodes, but I know that
from listening to a lot of her

338
00:19:59,240 --> 00:20:01,720
episodes.
A lot of times they start with a

339
00:20:01,720 --> 00:20:05,760
quick pre recorded message
saying something along the lines

340
00:20:05,760 --> 00:20:06,800
of.
Hey, friends.

341
00:20:06,800 --> 00:20:10,040
By the way, if you're
interested, I also do this

342
00:20:10,040 --> 00:20:14,240
interview via video and you can
catch it on YouTube.

343
00:20:14,240 --> 00:20:17,880
And she, you know, she directs
you gently if you're interested,

344
00:20:17,880 --> 00:20:20,000
to go over there for that
experience.

345
00:20:20,600 --> 00:20:23,800
So to that point, yeah, Ralph, I
think it's important to share

346
00:20:23,800 --> 00:20:28,120
what your format is all about.
But I also think that the way

347
00:20:28,120 --> 00:20:31,760
you present your show is
different if it's a YouTube show

348
00:20:31,920 --> 00:20:34,960
versus an audio show.
Like, for example, my new show

349
00:20:34,960 --> 00:20:37,760
is going to be primarily
directed at YouTube.

350
00:20:37,920 --> 00:20:40,360
Well, the way I'm going to do
that show is going to be

351
00:20:40,360 --> 00:20:43,640
different than an audio show
because the audio show to me is

352
00:20:43,640 --> 00:20:46,280
more intimate.
People are literally inside of

353
00:20:46,280 --> 00:20:49,600
your ear, whereas with the
YouTube show, it's a flat glass

354
00:20:49,600 --> 00:20:51,080
they're looking at.
I just think you have to have a

355
00:20:51,080 --> 00:20:53,960
different mindset when you're
actually even creating the

356
00:20:53,960 --> 00:20:56,040
content.
Thank you, Ralph.

357
00:20:56,120 --> 00:21:01,920
And again, I think that it's the
experienced or skilled podcaster

358
00:21:01,920 --> 00:21:06,240
that's still able to do both and
create an experience for both at

359
00:21:06,240 --> 00:21:09,440
the same time without having to
do a lot of heavy editing.

360
00:21:09,840 --> 00:21:11,840
Let me go to Ashley and then
we'll check in with Alex.

361
00:21:12,000 --> 00:21:14,880
Go ahead, Ashley.
I just wanted to echo your point

362
00:21:14,880 --> 00:21:18,000
about Heather parody.
And another thing she says when

363
00:21:18,000 --> 00:21:21,000
she does that disclaimer at the
beginning of every episode is

364
00:21:21,000 --> 00:21:25,480
she distinctly points out that,
hey, this is primarily meant for

365
00:21:25,480 --> 00:21:29,160
a YouTube audience, although you
can hear it through audio

366
00:21:29,160 --> 00:21:32,320
because she mentions that she's
sharing visuals at times.

367
00:21:32,520 --> 00:21:35,320
Exactly.
I think it's totally fine to add

368
00:21:35,320 --> 00:21:38,720
the visuals and just explain
that, OK, we've got this up on

369
00:21:38,720 --> 00:21:41,080
the screen right now.
But then I'm thinking a lot of

370
00:21:41,080 --> 00:21:44,720
times I think Heather's also
using B roll, so she's doing

371
00:21:44,720 --> 00:21:48,000
post production stuff where she
can't necessarily call out the

372
00:21:48,000 --> 00:21:50,840
visuals.
Alex, did you want to chime in?

373
00:21:51,240 --> 00:21:54,680
Yeah, no, I just, I, I think
that I love the aspect of just

374
00:21:54,680 --> 00:21:57,560
do the show and then if you want
to put it on audio or video,

375
00:21:57,560 --> 00:22:00,560
that that was my point is.
And then Jonathan putting the

376
00:22:00,560 --> 00:22:02,560
thing, we're not going back.
Yeah, I know we're not going

377
00:22:02,560 --> 00:22:03,760
back.
You can't put the genie back in

378
00:22:03,760 --> 00:22:07,040
the bottle that you have to just
decide what kind of show you

379
00:22:07,040 --> 00:22:09,360
want to do.
If you want to do that extra

380
00:22:09,360 --> 00:22:14,360
work, that's great, but people
also understand the situation.

381
00:22:14,640 --> 00:22:17,680
I I don't think we're giving the
listener a lot of credit here.

382
00:22:17,960 --> 00:22:22,600
I mean, we watch TV shows, we
listen to stuff all the time, we

383
00:22:22,600 --> 00:22:24,880
listen to videos all the time.
And we're not, we might not

384
00:22:24,880 --> 00:22:27,040
actually watch them.
Yeah.

385
00:22:27,040 --> 00:22:29,320
Thank you, Alex.
Actually that's a good, a good

386
00:22:29,320 --> 00:22:32,920
point that I want to actually
Sid if you are available, as I

387
00:22:32,920 --> 00:22:36,840
joked yesterday as one of our
professional podcast listeners

388
00:22:37,440 --> 00:22:42,000
and I happen to know that you
tend to to listen to audio

389
00:22:42,000 --> 00:22:45,120
podcast.
So I'm curious, are you actually

390
00:22:45,120 --> 00:22:49,320
bothered if you're listening to
an audio podcast and they are

391
00:22:49,520 --> 00:22:52,080
making visual references?
Good morning, everybody.

392
00:22:52,080 --> 00:22:54,280
I'm not bothered by visual
references.

393
00:22:54,800 --> 00:22:57,240
I do this in my show and say,
oh, if you're watching on

394
00:22:57,240 --> 00:23:00,080
YouTube, you can see his face
right now, the way he reacted to

395
00:23:00,080 --> 00:23:02,400
this question or whatever.
So I'll make a like a little

396
00:23:02,400 --> 00:23:07,040
comment like that, but I'm not
bothered when I'm listening and

397
00:23:07,280 --> 00:23:10,760
they say something What does get
me, and I was just looking it up

398
00:23:10,760 --> 00:23:14,160
as you called on me, there's a
show that's called Marketing

399
00:23:14,160 --> 00:23:19,320
against the Grain and it's a
show that I started listening to

400
00:23:19,320 --> 00:23:26,680
on audio, but they're a video
first podcast or show, so we'll

401
00:23:26,680 --> 00:23:29,840
call it.
So they're video first show and

402
00:23:29,960 --> 00:23:34,560
I quit listening to it because
by listening to it on audio you,

403
00:23:34,600 --> 00:23:37,400
they're talking about what's on
the screen and I'm lost in the

404
00:23:37,400 --> 00:23:40,000
conversation because I'm not
seeing the screen.

405
00:23:40,360 --> 00:23:45,000
And Sid is a audio first
consumer because I listen when I

406
00:23:45,000 --> 00:23:48,080
walk, I listen when I drive and
I don't, I just don't have the

407
00:23:48,080 --> 00:23:51,400
bandwidth to sit and watch a
show on YouTube.

408
00:23:51,440 --> 00:23:53,560
I'm not a YouTube person
necessarily.

409
00:23:54,080 --> 00:23:57,440
I don't use it that way, but so
that that show is an example, I

410
00:23:57,440 --> 00:24:00,480
quit listening to it on audio
because in order to get the full

411
00:24:00,480 --> 00:24:05,360
experience of that show, you
really need to be on YouTube

412
00:24:05,360 --> 00:24:07,160
watching that show.
That makes sense.

413
00:24:07,160 --> 00:24:11,000
Yeah, but when you were first an
audio listener, are you saying

414
00:24:11,000 --> 00:24:14,920
that they were audio only or
audio 1st and then moved to

415
00:24:14,920 --> 00:24:16,720
video and then that kind of
turned?

416
00:24:16,720 --> 00:24:19,920
No, they were.
No, they were a video first show

417
00:24:20,280 --> 00:24:22,200
and I didn't know that when I
started listening.

418
00:24:22,200 --> 00:24:24,400
And then I listened to a couple
of episodes and I got

419
00:24:24,400 --> 00:24:25,480
everything.
And then I was listening to

420
00:24:25,480 --> 00:24:27,640
another episode and he's like
talking about what's on his

421
00:24:27,640 --> 00:24:30,360
screen and he's showing you how
to use something in AI.

422
00:24:30,760 --> 00:24:35,600
And I thought, I can't see this.
And so why do I listen?

423
00:24:35,600 --> 00:24:38,080
Why am I listening to this?
Because they really are leaning

424
00:24:38,080 --> 00:24:41,840
into the visuals that you see
when you're watching on YouTube.

425
00:24:41,840 --> 00:24:44,080
So that's why I'm not going to
pull out my phone while I'm on

426
00:24:44,080 --> 00:24:47,880
my walk and look at a YouTube
show and walk while I'm watching

427
00:24:47,880 --> 00:24:50,120
a YouTube show.
Yeah, now that makes sense.

428
00:24:50,120 --> 00:24:54,400
So to me, that's somebody who's
not considering their audio

429
00:24:54,560 --> 00:24:57,800
audience.
And that would be a thing where

430
00:24:57,800 --> 00:25:02,360
I would say maybe you don't put
that episode out or you hire

431
00:25:02,360 --> 00:25:06,720
someone like me in Dr. to help
you really clean that up to make

432
00:25:06,720 --> 00:25:10,680
it make more sense.
But I don't think those kinds of

433
00:25:10,680 --> 00:25:13,960
formats where you're literally
doing a video demonstration, I

434
00:25:13,960 --> 00:25:17,320
don't think those translate well
as audio podcasts.

435
00:25:17,320 --> 00:25:18,880
And yeah, look at what happened
there.

436
00:25:18,880 --> 00:25:21,480
Turned Sid away.
Yeah, Dr. go ahead.

437
00:25:21,480 --> 00:25:23,880
And then we'll check in with
Chris, who's joined us on stage.

438
00:25:24,280 --> 00:25:30,040
Sid reminded me that there is a
show, I'm going to call it a

439
00:25:30,040 --> 00:25:32,400
show now.
There's a show that I watch on

440
00:25:32,400 --> 00:25:37,960
YouTube and they make allowances
for, you know, they realize that

441
00:25:37,960 --> 00:25:42,080
they are a video first.
So they do all the things that

442
00:25:42,480 --> 00:25:46,600
all the audio people do for, you
know, So if you're listening to

443
00:25:46,600 --> 00:25:50,640
this and they are the first ones
to say, excuse me to say.

444
00:25:51,360 --> 00:25:55,680
So, you know, for for the people
who are only listening to us and

445
00:25:55,680 --> 00:25:58,520
not watching this.
So they do that all the time.

446
00:25:59,040 --> 00:26:02,960
Chewed up.
It's the three chefs that and

447
00:26:02,960 --> 00:26:07,040
they do cooking and everything.
So yeah, they are definitely an

448
00:26:07,040 --> 00:26:11,160
audio first show and a podcast
second.

449
00:26:11,840 --> 00:26:13,000
OK.
Gotcha.

450
00:26:13,000 --> 00:26:16,760
Thank you, Dr. And let's check
in with Chris, who's joined us

451
00:26:16,760 --> 00:26:17,920
on stage.
Good morning.

452
00:26:17,920 --> 00:26:19,480
Chris.
Is there anything you wanted to

453
00:26:19,480 --> 00:26:23,640
add to this?
It started as a video show and I

454
00:26:23,640 --> 00:26:25,360
listened to most stuff on
YouTube.

455
00:26:25,360 --> 00:26:28,800
I really don't watch YouTube
that much when you think about

456
00:26:28,800 --> 00:26:32,000
it, literally.
So I do wonder, you know, if it

457
00:26:32,040 --> 00:26:35,600
makes that much of a difference.
It's so easy to upload to audio

458
00:26:35,960 --> 00:26:37,760
and then have your stuff
syndicated out to.

459
00:26:38,040 --> 00:26:41,080
Although it really looks like
Spotify and Apple are really the

460
00:26:41,080 --> 00:26:43,200
only places where you really
absolutely have to be.

461
00:26:43,200 --> 00:26:46,640
After that, those 2 are about
80% of the audio market and then

462
00:26:46,640 --> 00:26:50,200
every other site doesn't have
more than 5%.

463
00:26:50,240 --> 00:26:53,720
That tends to be the trend, yes.
I probably do need to think a

464
00:26:53,720 --> 00:26:56,760
little more about giving my
audio listener something, but I

465
00:26:56,760 --> 00:26:58,760
haven't done that yet.
We'll see what happens.

466
00:26:58,760 --> 00:27:00,480
And usually I'm just talking to
a person anyway.

467
00:27:00,480 --> 00:27:02,880
But every once in a while I'll
bring up a, you know, we were

468
00:27:02,880 --> 00:27:04,560
talking about the war in
Ukraine.

469
00:27:04,560 --> 00:27:07,800
I brought up AII shared a map,
for example.

470
00:27:07,800 --> 00:27:15,650
And we certainly, and sometimes
too, you know, I'll have a

471
00:27:15,650 --> 00:27:19,920
listener who has issues and all
we can get is audio.

472
00:27:20,120 --> 00:27:22,880
So I just put a graphic on top
of that and just upload it to

473
00:27:22,880 --> 00:27:25,000
video anyway.
And I think that's a, you know,

474
00:27:25,000 --> 00:27:28,120
a great example, you know, if
OK, so if I were to put up a map

475
00:27:28,120 --> 00:27:32,320
while I'm talking to you all and
I'm sharing a map and again, as

476
00:27:32,320 --> 00:27:37,200
an audio first show, I'll simply
say something to my audience,

477
00:27:37,200 --> 00:27:41,360
like my audio audience, like,
you know, why don't Google that

478
00:27:41,360 --> 00:27:43,800
map and you can play along with
us, right?

479
00:27:43,800 --> 00:27:46,720
Like I'll just ask you to maybe.
And I don't necessarily expect

480
00:27:46,720 --> 00:27:50,880
them to do it, but like, again,
it shows that I am considering

481
00:27:50,880 --> 00:27:54,680
my audio audience.
It shows that, yeah, I see you.

482
00:27:54,680 --> 00:27:58,240
I know you're here too, and I
respect that you're here too.

483
00:27:58,240 --> 00:28:00,560
And I want to make sure you're
getting as much of the

484
00:28:00,560 --> 00:28:03,120
experience as I can possibly
deliver.

485
00:28:03,520 --> 00:28:06,120
Great example there, Chris.
Thank you for sharing.

486
00:28:06,120 --> 00:28:09,600
Yes, Ashley, go ahead.
I was going to say another thing

487
00:28:09,600 --> 00:28:13,200
that helps transmit the idea of
visuals is sounds.

488
00:28:13,880 --> 00:28:18,240
My podcast has gone video and I
keep in the sounds of nature so

489
00:28:18,240 --> 00:28:22,200
that people can really visualize
me being in the woods talking to

490
00:28:22,200 --> 00:28:24,280
different artists.
I love that.

491
00:28:24,720 --> 00:28:29,560
I think that's a great example,
a great use case for using sound

492
00:28:29,560 --> 00:28:33,840
effects as part of your
experience for your audience.

493
00:28:34,320 --> 00:28:35,720
Sid, did you want to add
something else?

494
00:28:36,560 --> 00:28:39,080
Well, I have a question about
this because Chris made me think

495
00:28:39,120 --> 00:28:41,600
about something.
OK, just to start, first thing

496
00:28:41,600 --> 00:28:45,200
about discoverability, which is
harder, discoverability on

497
00:28:45,200 --> 00:28:49,280
YouTube or discoverability on a
podcast platform I use and I

498
00:28:49,280 --> 00:28:52,000
know I might be the anomaly, it
might be my age, I don't know.

499
00:28:52,280 --> 00:28:55,320
But I use YouTube as a place to
learn things.

500
00:28:55,720 --> 00:28:58,360
So like we signed up for Go high
level for our website for my new

501
00:28:58,360 --> 00:29:01,720
business.
And so I've been like putting in

502
00:29:01,720 --> 00:29:05,280
all kinds of things about and I
find these videos and I read or

503
00:29:05,280 --> 00:29:08,520
excuse me, I watch and I learn
and then I go and implement.

504
00:29:08,520 --> 00:29:12,440
So that's how I use it.
But what's the discoverability

505
00:29:12,840 --> 00:29:15,560
issues between the two different
types of platforms?

506
00:29:15,560 --> 00:29:19,960
I would personally think that
audio is easier and that video

507
00:29:19,960 --> 00:29:22,040
and YouTube is harder, but
that's my opinion.

508
00:29:22,920 --> 00:29:26,200
So that's a tough question to
say which ones as far as

509
00:29:26,200 --> 00:29:30,080
discoverability goes, audio or
video, which one is easier?

510
00:29:30,360 --> 00:29:35,440
But I will say, I think it's
more opportunistic to go

511
00:29:35,440 --> 00:29:36,920
YouTube.
It just is.

512
00:29:36,920 --> 00:29:40,880
It's a bigger platform.
It's got way more people on it

513
00:29:40,880 --> 00:29:45,360
than, say, Apple Podcasts.
Meaning users, not creators per

514
00:29:45,360 --> 00:29:47,760
SE.
But that doesn't make it easier

515
00:29:47,760 --> 00:29:50,880
because there are plenty of
hoops you have to jump through.

516
00:29:50,880 --> 00:29:55,040
There are plenty of games you
have to play as a creator to

517
00:29:55,600 --> 00:29:58,080
make yourself discoverable on
YouTube.

518
00:29:58,480 --> 00:30:04,000
I think more people are Googling
been wanting video for something

519
00:30:04,520 --> 00:30:07,360
then they are looking for a
podcast for something because

520
00:30:07,360 --> 00:30:11,000
it's just simply easier if you
want to like this.

521
00:30:11,200 --> 00:30:16,000
Yesterday I had to put my
refrigerator back together with

522
00:30:16,000 --> 00:30:20,960
the cold cut little shelf and it
took me a couple of, It took me

523
00:30:20,960 --> 00:30:25,640
like 10-15 minutes to figure out
the right video, but I figured

524
00:30:25,640 --> 00:30:27,440
it out.
That's more of a specific thing

525
00:30:27,440 --> 00:30:30,760
you wouldn't listen to a podcast
on, but I think if you have a

526
00:30:30,760 --> 00:30:33,560
topic, you're going to Google it
first and then you might see a

527
00:30:33,560 --> 00:30:36,560
video on it or whatever.
I think for discoverability

528
00:30:36,560 --> 00:30:40,400
purposes, it might.
It's also your mindset.

529
00:30:40,840 --> 00:30:43,600
If you're looking for a podcast,
you're going to look on a

530
00:30:43,600 --> 00:30:46,160
podcast platform.
If you're looking for a video,

531
00:30:46,160 --> 00:30:49,520
which most people are nowadays,
I think you're going to find

532
00:30:49,520 --> 00:30:51,160
more video.
I mean, it's what you're looking

533
00:30:51,160 --> 00:30:53,880
for, I think more than anything
said, but it is a good.

534
00:30:53,880 --> 00:30:58,680
Question and I would say I used
to agree with that last thing

535
00:30:58,680 --> 00:31:01,000
you said look at if you're
looking for a podcast, you're

536
00:31:01,000 --> 00:31:03,040
probably looking on a podcast
platform.

537
00:31:03,240 --> 00:31:07,720
But these days we're learning
that people are now searching

538
00:31:07,720 --> 00:31:11,480
for podcasts on YouTube.
There's a whole new wave of a

539
00:31:11,480 --> 00:31:13,480
podcast audience out there now
that.

540
00:31:13,840 --> 00:31:16,680
A lot of them make assumptions
that that's where you go to find

541
00:31:16,680 --> 00:31:18,560
a podcast.
Let me rephrase it.

542
00:31:18,560 --> 00:31:21,040
I think if you're looking for a
topic, you're going to Google it

543
00:31:21,200 --> 00:31:23,200
and then maybe find the podcast
after that.

544
00:31:23,200 --> 00:31:24,920
That's a better way of looking
at it.

545
00:31:25,040 --> 00:31:26,600
Also want to address, thank you,
Alex.

546
00:31:26,600 --> 00:31:29,360
And I also want to address both
you and Sid about this whole

547
00:31:29,360 --> 00:31:31,520
concept.
No, neither of you said it, But

548
00:31:31,760 --> 00:31:34,560
this whole idea of people are
using YouTube for YouTube

549
00:31:34,560 --> 00:31:36,960
University because they want to
learn something, they're looking

550
00:31:36,960 --> 00:31:39,720
for answers.
And of course I agree with you.

551
00:31:40,400 --> 00:31:43,960
And people are using it for
entertainment purposes in

552
00:31:43,960 --> 00:31:47,000
droves.
Mr. Beast proves that over and

553
00:31:47,000 --> 00:31:51,280
over and over again.
People are going to YouTube to

554
00:31:51,280 --> 00:31:54,200
be entertained as well.
I just don't want to make that

555
00:31:54,200 --> 00:31:57,680
distinction that Oh no, YouTube
is mainly used for one or the

556
00:31:57,680 --> 00:31:58,480
other.
It's not.

557
00:31:58,480 --> 00:32:00,960
It's all of it.
And that's why I say

558
00:32:00,960 --> 00:32:04,920
discoverability is probably
better for YouTube, but again,

559
00:32:04,920 --> 00:32:06,560
not necessarily easier.
Yeah.

560
00:32:06,560 --> 00:32:09,040
I also think that your points
are all very well taken.

561
00:32:09,040 --> 00:32:12,040
I think it's also a bit
generational and you know, my

562
00:32:12,040 --> 00:32:15,560
kids are YouTube first.
That's where they go when my son

563
00:32:15,560 --> 00:32:18,160
is home or even we're with him.
Like dude, that kid is always

564
00:32:18,160 --> 00:32:21,120
watching something on YouTube,
whether it's golf or football or

565
00:32:21,120 --> 00:32:23,880
whatever, right?
And some, and, and so it's

566
00:32:23,880 --> 00:32:25,760
generationally the younger, he
said Gen.

567
00:32:25,760 --> 00:32:28,400
Z, they're YouTube first.
So you have to understand that

568
00:32:28,400 --> 00:32:31,120
depending on what your show is,
it there's a, there's a strong

569
00:32:31,120 --> 00:32:34,880
case to be on both platforms,
but I do think you have to pick

570
00:32:34,880 --> 00:32:38,520
which one is first for you.
Are you audio first or are you a

571
00:32:38,520 --> 00:32:43,080
video first creator and then
make the make the changes or

572
00:32:43,080 --> 00:32:45,040
adaptations as you need to
inside your show?

573
00:32:45,520 --> 00:32:50,200
Sid's a boomer.
That's not true, Jonathan.

574
00:32:50,200 --> 00:32:51,800
I'm a Gen.
Xer through and through.

575
00:32:51,800 --> 00:32:54,440
Dude, call me a boomer.
I'm not that old.

576
00:32:55,840 --> 00:32:58,960
Fire use of YouTube.
You know, it's sad though, Sid,

577
00:32:58,960 --> 00:33:03,000
is that the the Gen.
X crowd is now probably

578
00:33:03,000 --> 00:33:05,200
considered that old quote UN
quote.

579
00:33:05,720 --> 00:33:09,200
OK, I'm going to stand up for
DRDR at this very moment.

580
00:33:09,320 --> 00:33:12,160
Yeah, it's like we're going to
move you to the audience.

581
00:33:12,160 --> 00:33:14,040
Mark, you can.
Put this show Hey I am Genex.

582
00:33:14,080 --> 00:33:15,920
That would be fading.
The hell up.

583
00:33:16,440 --> 00:33:18,360
I thought it was 70s was the
Gen.

584
00:33:18,480 --> 00:33:20,960
Xers.
It yeah, it starts late 60s and

585
00:33:20,960 --> 00:33:26,120
goes into mid 80s or into. 1965
to be exact.

586
00:33:26,120 --> 00:33:27,200
Mark.
Yeah, there you go.

587
00:33:27,200 --> 00:33:33,840
I that's what I said mid Sorry,
Dr. Sorry, Dr. We have a wide

588
00:33:33,840 --> 00:33:38,040
range of generations here at the
podcasting morning chat.

589
00:33:38,960 --> 00:33:42,240
All right, listen, gang, I think
let's wrap this part of the

590
00:33:42,240 --> 00:33:46,440
conversation up and then move
into the next the next topic, if

591
00:33:46,440 --> 00:33:49,120
you will.
So what can creators do?

592
00:33:49,120 --> 00:33:51,680
I think Sid started this for us
already.

593
00:33:52,240 --> 00:33:56,240
If you produce video, describe
anything visual in a short

594
00:33:56,240 --> 00:34:00,440
sentence or two.
If you also are audio, if you

595
00:34:00,440 --> 00:34:03,240
produce audio only, you don't
need to worry about it.

596
00:34:03,240 --> 00:34:06,800
Just be mindful.
If you do both, decide which

597
00:34:06,800 --> 00:34:11,440
medium is your primary place and
adapt from there.

598
00:34:11,719 --> 00:34:15,840
And then if something visual
happens spontaneously, yeah, you

599
00:34:15,840 --> 00:34:18,960
can do kind of what Cliff did,
laugh about it and describe it.

600
00:34:19,440 --> 00:34:22,199
I don't think you have to call
it out for what it is, but you

601
00:34:22,199 --> 00:34:24,480
can just laugh about it.
Or you could just say, oh wait,

602
00:34:24,480 --> 00:34:28,239
let me let me just make sure our
podcast audience, our audio

603
00:34:28,239 --> 00:34:31,360
audience is in the know and
explain.

604
00:34:31,520 --> 00:34:36,080
That's enough.
If you want to stay audio only,

605
00:34:36,080 --> 00:34:40,400
or some might say audio pure,
plan your episodes without

606
00:34:40,400 --> 00:34:42,159
visual hooks.
You don't need them and just

607
00:34:42,159 --> 00:34:45,000
stick to your storytelling.
And maybe if you want to create

608
00:34:45,000 --> 00:34:48,760
a bigger experience, like Ashley
said, add some sound effects to

609
00:34:48,760 --> 00:34:51,159
it.
That'll create the the visual

610
00:34:51,159 --> 00:34:53,600
experience in your audience's
minds.

611
00:34:54,440 --> 00:34:57,720
OK, so with that, let's share
some wins from our week.

612
00:34:58,000 --> 00:35:00,600
I see we've got a couple
audience members that have

613
00:35:00,600 --> 00:35:04,640
joined us, but I see several of
you that haven't joined us yet

614
00:35:04,640 --> 00:35:07,960
come up and share.
Let's talk about what went well

615
00:35:07,960 --> 00:35:11,160
for you this week, what deserves
to be acknowledged.

616
00:35:11,160 --> 00:35:15,640
And when I say that, as I often
say, it doesn't matter if you

617
00:35:15,640 --> 00:35:18,880
think it's just a tiny little
win or it doesn't compare to

618
00:35:18,880 --> 00:35:23,080
what the person previously who
shared said, it doesn't matter.

619
00:35:23,080 --> 00:35:25,680
It's in your world.
It's something that moved the

620
00:35:25,680 --> 00:35:28,200
needle for you and that's big
for you.

621
00:35:28,880 --> 00:35:31,000
We're not here to judge and
compare.

622
00:35:31,080 --> 00:35:36,080
This is to embrace the and stop
and smell the roses.

623
00:35:37,280 --> 00:35:42,600
So come on up and let's start
with Ralph and then we'll we'll

624
00:35:42,600 --> 00:35:44,640
continue down the line.
I'll guide us through.

625
00:35:44,880 --> 00:35:47,560
So Ralph, please share some wins
with us from your week.

626
00:35:48,120 --> 00:35:52,480
When #1 is my truth Unveiled
sermon show has now reached over

627
00:35:52,480 --> 00:35:55,760
70,000 subscribers on YouTube,
which is absolutely amazing to

628
00:35:55,760 --> 00:35:58,440
me.
So I'm so happy that I'm the

629
00:35:58,440 --> 00:36:00,520
people are actually engaging
with it.

630
00:36:01,040 --> 00:36:04,120
And the second win is like, I
just had a real strong week of

631
00:36:04,200 --> 00:36:06,720
understanding my why of why I'm
doing what I'm doing.

632
00:36:06,720 --> 00:36:08,920
And that has just been great for
me because I was kind of

633
00:36:08,920 --> 00:36:10,680
lingering around thinking why am
I doing this?

634
00:36:10,680 --> 00:36:13,080
And I just really connected with
my why this week.

635
00:36:13,960 --> 00:36:16,800
Congratulations.
Did you want to share your why?

636
00:36:17,320 --> 00:36:21,040
My why at this point is if I can
help one person have a better

637
00:36:21,040 --> 00:36:24,200
day or find hope, especially my
financial I do a daily Christian

638
00:36:24,200 --> 00:36:26,800
finance show if I can help them
find hope in their day because

639
00:36:26,800 --> 00:36:28,520
so many people struggle with
their money.

640
00:36:29,080 --> 00:36:31,560
And if I can just reach one
person that makes them feel a

641
00:36:31,560 --> 00:36:33,520
little bit better about
themselves and realize that they

642
00:36:33,520 --> 00:36:36,840
don't have to live in that cycle
of financial shame, they

643
00:36:36,840 --> 00:36:39,920
actually can find confidence.
And it just takes one thing,

644
00:36:39,920 --> 00:36:43,960
just one piece of this little,
this little nugget today to get

645
00:36:43,960 --> 00:36:45,920
past that.
That to me, this it, it fuels my

646
00:36:45,920 --> 00:36:47,560
fire.
It just absolutely does.

647
00:36:48,120 --> 00:36:52,560
Congratulations, Ralph, really
important and congratulations on

648
00:36:52,840 --> 00:36:55,360
your subscriber milestone as
well.

649
00:36:55,360 --> 00:37:00,280
Very cool, very cool to hear.
And actually Dr. and I were

650
00:37:00,280 --> 00:37:03,080
talking about this yesterday.
We'd like to talk to you at some

651
00:37:03,080 --> 00:37:05,880
point.
Maybe we'll do an episode

652
00:37:05,880 --> 00:37:10,080
talking about the the finances,
the taxes, the things as

653
00:37:10,400 --> 00:37:13,560
podcasters and content creators
that not all of us think about

654
00:37:13,560 --> 00:37:15,880
all the time.
That's great, Martin.

655
00:37:15,880 --> 00:37:17,560
That's the reason I launched my
new show.

656
00:37:17,560 --> 00:37:18,880
I sent you, I sent that over to
you.

657
00:37:18,880 --> 00:37:21,560
It's called the creators, the
creators accountant.

658
00:37:21,560 --> 00:37:25,640
And that's my whole goal of that
is to work with creators and

659
00:37:25,640 --> 00:37:28,400
explain to them like I my first
show is going to release on

660
00:37:28,720 --> 00:37:31,640
December the 9th is, you know,
do you need an LLC?

661
00:37:31,640 --> 00:37:33,960
The second one is, you know, how
do you stay out of hot water

662
00:37:33,960 --> 00:37:35,480
with the IRS?
Because a lot of content

663
00:37:35,480 --> 00:37:38,880
creators don't realize that is
these little nuanced deals they

664
00:37:38,880 --> 00:37:41,200
get or they're, they're
ambassadors for something.

665
00:37:41,200 --> 00:37:42,680
There are tax consequences to
that.

666
00:37:42,680 --> 00:37:44,720
So thank you for the mention.
I appreciate that.

667
00:37:44,720 --> 00:37:47,120
You're welcome.
Congratulations again.

668
00:37:47,720 --> 00:37:51,920
OK, I'm going to go to Chris.
Chris, please share a win or two

669
00:37:51,920 --> 00:37:55,040
with us from your week.
What went well for you?

670
00:37:56,040 --> 00:37:58,080
Well, my connectivity was better
this week.

671
00:37:58,080 --> 00:38:01,120
That was nice.
I started a course so for I can

672
00:38:01,120 --> 00:38:03,320
get some income coming in other
ways.

673
00:38:03,320 --> 00:38:05,560
What's your podcast so that in
case people want to check it

674
00:38:05,560 --> 00:38:07,840
out?
My podcast is Fountainhead

675
00:38:07,840 --> 00:38:10,280
Forum.
I've thought about changing the

676
00:38:10,280 --> 00:38:13,880
name of my podcast lately but I
maybe just because of how I feel

677
00:38:13,880 --> 00:38:16,680
about what I'm doing but.
OK, well and it continued then,

678
00:38:16,680 --> 00:38:17,920
I guess.
That.

679
00:38:18,200 --> 00:38:20,280
You know that that's something
else too you can do a show on.

680
00:38:20,280 --> 00:38:22,440
You know, if you ever do want to
change your name, name on your

681
00:38:22,440 --> 00:38:25,800
podcast because sure.
Do people upload clips to audio

682
00:38:25,800 --> 00:38:30,080
sites?
I upload clips to Spotify, but

683
00:38:30,080 --> 00:38:32,360
those are actually video, so
yeah.

684
00:38:32,360 --> 00:38:36,560
I mean, I don't usually do just
single clips like 30 or 62nd

685
00:38:36,560 --> 00:38:39,320
bytes, and I don't see that as a
common practice.

686
00:38:39,480 --> 00:38:41,960
I've never really developed a
clip strategy, and you know,

687
00:38:41,960 --> 00:38:44,720
some people will put clips on a
totally different YouTube

688
00:38:44,720 --> 00:38:48,040
channel, so God, I've probably
got thousands of clips, but I've

689
00:38:48,040 --> 00:38:50,720
never used any of them.
And I just wonder why I did

690
00:38:50,720 --> 00:38:53,040
start doing it.
I still start doing teasers a

691
00:38:53,040 --> 00:38:54,960
long time ago.
I don't know how few people feel

692
00:38:54,960 --> 00:38:57,720
about teasers.
Take a clip out from the middle

693
00:38:57,720 --> 00:38:59,800
of the show and put it at the
beginning just so people.

694
00:38:59,920 --> 00:39:01,680
That's really designed to hook
people.

695
00:39:01,920 --> 00:39:04,600
Well, Chris, thank you,
appreciate it and

696
00:39:05,520 --> 00:39:09,800
congratulations.
And again, I want to, oh, I what

697
00:39:09,800 --> 00:39:13,520
I wanted to do is also encourage
you if yeah, that next episode

698
00:39:13,960 --> 00:39:17,040
didn't do as well as the one
that would just previously did

699
00:39:17,040 --> 00:39:19,600
pretty well.
I would just say continue to

700
00:39:19,600 --> 00:39:23,440
experiment with things like your
thumbnails, like your episode

701
00:39:23,440 --> 00:39:26,160
titles, and take advantage of
some of the new features that

702
00:39:26,160 --> 00:39:30,240
YouTube offers, like the ABC
testing where you can experiment

703
00:39:30,240 --> 00:39:33,600
with multiple titles for one
episode and see which one does

704
00:39:33,600 --> 00:39:35,560
better.
But sometimes that that can make

705
00:39:35,560 --> 00:39:38,000
a big difference.
And I say that to anybody

706
00:39:38,000 --> 00:39:41,320
listening right now who may be
struggling with that.

707
00:39:41,440 --> 00:39:43,640
So thank you again, Chris.
Let's go to Janae.

708
00:39:43,720 --> 00:39:46,520
Good morning, Janae.
Please share some wins with us.

709
00:39:47,480 --> 00:39:49,520
Good morning everyone, super
excited.

710
00:39:49,720 --> 00:39:53,600
Chris, you got this man.
All those clips, upload them to

711
00:39:53,600 --> 00:39:57,200
YouTube.
Just upload them like nothing.

712
00:39:57,200 --> 00:39:59,720
I was on a so my win of the
week.

713
00:39:59,720 --> 00:40:03,680
I got to talk with Pat and the
office hours and I told him,

714
00:40:03,680 --> 00:40:06,000
hey, this is what I'm doing on
my YouTube channel.

715
00:40:06,000 --> 00:40:07,760
I'm posting.
He's short.

716
00:40:07,760 --> 00:40:10,800
He's like, yes.
Keep on doing that because

717
00:40:10,800 --> 00:40:13,880
you're feeding the beast.
You're setting the standard of

718
00:40:14,320 --> 00:40:16,560
telling YouTube that you're
putting out new content.

719
00:40:16,560 --> 00:40:20,560
So that's my little win.
I've been posting 10.

720
00:40:21,520 --> 00:40:24,520
Janae, can you tell us because
you just said you were talking

721
00:40:24,520 --> 00:40:27,920
to Pat, so can you tell everyone
who Pat is?

722
00:40:28,440 --> 00:40:32,000
Oh yes, I was talking to Pat.
Pat O'Connor He's a.

723
00:40:32,920 --> 00:40:38,200
You're not thinking you're slim.
Who he does talk to, he has.

724
00:40:38,200 --> 00:40:41,040
Talked to Pat before.
Yes, I was talking to Pat Flynn.

725
00:40:41,040 --> 00:40:42,720
Sorry.
Yes, I was talking to Pat Flynn.

726
00:40:42,720 --> 00:40:47,600
I'm in his community, so he has
weekly office hours at anybody

727
00:40:47,600 --> 00:40:51,400
can jump on and, you know, ask
questions about what they're

728
00:40:51,400 --> 00:40:52,880
doing.
Hold on, Janae, you just said

729
00:40:52,880 --> 00:40:55,600
you weren't talking to Pat
Flynn, though that was.

730
00:40:55,640 --> 00:40:56,720
A joke.
Oh, OK.

731
00:40:58,160 --> 00:41:00,600
So, oh, come on, there's,
there's always a joke with a

732
00:41:00,600 --> 00:41:04,720
dad, you know, but yeah, that
was amazing.

733
00:41:04,720 --> 00:41:10,160
So he's like, keep posting these
10 to, you know, 10 to 15 posts

734
00:41:10,160 --> 00:41:13,640
a day on your YouTube shorts
because that's going to give you

735
00:41:13,640 --> 00:41:15,760
data.
And when you get that data, you

736
00:41:15,760 --> 00:41:20,800
can make judgments and you can.
And the way to keep people on is

737
00:41:20,800 --> 00:41:24,720
to lead people from 1 short to
the next short that's in the

738
00:41:24,720 --> 00:41:29,480
same kind of scene.
And then it just, you know,

739
00:41:29,480 --> 00:41:34,000
helps grow your channel.
So that's why cool win and yeah,

740
00:41:34,080 --> 00:41:36,800
thank you so much.
Congratulations, Janae.

741
00:41:36,800 --> 00:41:39,840
OK, let me check in with the
moderator team.

742
00:41:39,840 --> 00:41:42,120
Who's left over?
I think a couple people had to

743
00:41:42,120 --> 00:41:45,840
bounce a little early.
So let's go to Ashley.

744
00:41:45,840 --> 00:41:48,360
Ashley, good morning again.
Please share some wins with us.

745
00:41:48,920 --> 00:41:53,720
Hey good morning, So my win for
this week is that I got to edit

746
00:41:53,720 --> 00:41:56,320
my own podcast, Sunshine State
Showcase.

747
00:41:56,640 --> 00:41:59,440
Some of y'all might know I work
on a lot of podcasts that aren't

748
00:41:59,440 --> 00:42:03,720
mine so anytime I get to work on
my own and finish is a win.

749
00:42:03,720 --> 00:42:05,800
Love it.
Congratulations, Ashley.

750
00:42:05,800 --> 00:42:09,200
I'm going to keep things moving.
Jonathan, good morning again to

751
00:42:09,200 --> 00:42:11,040
you.
Got some wins for us.

752
00:42:11,360 --> 00:42:13,520
Good morning.
Well, the big win was I turned

753
00:42:13,520 --> 00:42:14,520
45.
Yes.

754
00:42:14,560 --> 00:42:17,880
So I made it through 45 years
pretty good.

755
00:42:18,120 --> 00:42:21,000
The other one is a couple.
Well, we're just going to go

756
00:42:21,000 --> 00:42:24,840
with the big one, which is I hit
1000 downloads on my my new

757
00:42:24,840 --> 00:42:28,680
podcast, shockingly, and one of
my episodes has 300 downloads.

758
00:42:28,680 --> 00:42:30,800
So I'm thrilled with that.
Yep.

759
00:42:31,240 --> 00:42:34,760
For those of you over on Chatter
that I do have a very heavy dog

760
00:42:34,760 --> 00:42:37,320
on my lap who just licked the
microphone.

761
00:42:37,320 --> 00:42:39,240
So if you want to see that on
camera, you can.

762
00:42:40,560 --> 00:42:43,080
And thank you for describing
what happened there, Jonathan.

763
00:42:43,080 --> 00:42:47,720
Appreciate that very on point
Dr. got some wins for us.

764
00:42:48,360 --> 00:42:54,120
So I got 2 little wins. 1 is
that I hosted last night the

765
00:42:54,520 --> 00:42:58,800
podcasting networking event.
It went really well and met

766
00:42:58,800 --> 00:43:03,240
several people that I think
might be good contenders as

767
00:43:03,240 --> 00:43:07,280
guests for my clients.
And the other win is that I have

768
00:43:07,280 --> 00:43:14,000
started a five week e-mail
course, taking a course by one

769
00:43:14,000 --> 00:43:20,360
of my favorite content creators,
Dell, who does the pen pivot and

770
00:43:20,360 --> 00:43:24,280
he now has a course that I'm
taking on e-mail.

771
00:43:25,000 --> 00:43:27,400
So that's my win.
My first win, I'm going to

772
00:43:27,400 --> 00:43:29,640
actually ask you to share
briefly.

773
00:43:29,640 --> 00:43:32,440
I'll explain.
Dr. Don't worry, Monday we're

774
00:43:32,440 --> 00:43:35,000
going to have a guest and it's
somebody that you connected me

775
00:43:35,000 --> 00:43:38,920
with and connected to our
community, and we're going to be

776
00:43:38,920 --> 00:43:41,480
discussing some PR.
Can you tell us who this person

777
00:43:41,480 --> 00:43:44,400
is and why you were compelled to
connect us?

778
00:43:45,200 --> 00:43:50,920
Yeah, so Lucy is someone that I
subscribe to and she's very

779
00:43:50,920 --> 00:43:53,600
funny.
She's actually from Great

780
00:43:53,600 --> 00:43:56,400
Britain, but she lives in
France, I believe.

781
00:43:56,800 --> 00:44:03,720
And she is, she has two books
out on PR and I'm, I am

782
00:44:03,720 --> 00:44:05,800
thrilled.
I Mark, I forgot to tell you

783
00:44:05,800 --> 00:44:09,960
that I won't be able to be here
on Monday because it's

784
00:44:10,360 --> 00:44:15,240
colonoscopy time.
So I apologize for not for not

785
00:44:15,240 --> 00:44:17,040
telling you and just telling you
right now.

786
00:44:17,200 --> 00:44:20,600
I know that you guys are going
to love her because she's very,

787
00:44:20,600 --> 00:44:25,240
very personable, she's very
funny and she gets the job done.

788
00:44:25,880 --> 00:44:30,120
I am looking forward to having
Lucy Werner join us and yeah,

789
00:44:30,120 --> 00:44:34,440
she's got a lot of cool
experience with PR and a lot of

790
00:44:35,120 --> 00:44:37,440
cool insights for content
creators.

791
00:44:37,440 --> 00:44:41,920
I had a great talk with her a
couple weeks ago and looking

792
00:44:41,920 --> 00:44:45,440
forward to having her join us.
So that's a win for me for sure.

793
00:44:46,000 --> 00:44:48,280
And another win is has to do
with podcast.

794
00:44:48,280 --> 00:44:52,640
I don't think I shared this stop
me if I have Dr. but I know I I

795
00:44:52,640 --> 00:44:54,720
may have shared it with you, but
I don't think I've shared this

796
00:44:54,720 --> 00:44:57,360
publicly.
I got a random phone call out of

797
00:44:57,360 --> 00:45:00,120
the blue the other day from
Chris Kremnitsos.

798
00:45:00,120 --> 00:45:05,320
And Chris is the founder.
He's the head honcho over at Pod

799
00:45:05,320 --> 00:45:06,920
Fest.
He called me out of the blue.

800
00:45:07,280 --> 00:45:10,680
He was literally in the middle
of a team meeting with the Pod

801
00:45:10,680 --> 00:45:17,760
Fest team and he said, Mark, I'm
we're looking for somebody to

802
00:45:17,840 --> 00:45:23,120
really become a community leader
for specifically the speakers of

803
00:45:23,120 --> 00:45:25,480
Pod Fest.
Now we're talking about a about

804
00:45:25,480 --> 00:45:31,840
a 200 people group and they're
looking for is really to create

805
00:45:31,840 --> 00:45:36,240
networking and connection among
the among the speakers

806
00:45:36,240 --> 00:45:40,760
themselves.
And he said, I have a list here

807
00:45:40,760 --> 00:45:43,600
that the team gave me a people
that we think could do this.

808
00:45:43,600 --> 00:45:47,560
But you're really the only one
that I feel like I can trust and

809
00:45:47,560 --> 00:45:51,960
that I know knows how to run a
community, how to lead a

810
00:45:52,000 --> 00:45:53,360
community.
Yeah.

811
00:45:53,640 --> 00:45:59,360
So I was really touched and
taken back and I am certainly

812
00:45:59,360 --> 00:46:03,600
now celebrating that.
And it's just so full circle for

813
00:46:03,600 --> 00:46:08,520
me because I was inspired to
start the Empowered Podcasting

814
00:46:08,520 --> 00:46:11,960
Conference really because of
Podfest, or at least that was a

815
00:46:11,960 --> 00:46:14,000
big motivator.
I won't say it's the only

816
00:46:14,000 --> 00:46:18,000
reason, and admittedly, some of
it wasn't necessarily.

817
00:46:18,000 --> 00:46:20,640
Some may say this isn't for the
best reasons.

818
00:46:20,640 --> 00:46:24,880
In other words, some I had
frustrations with Podfest, not

819
00:46:24,880 --> 00:46:27,760
with the community, not with the
event itself, but I was having

820
00:46:27,760 --> 00:46:31,800
trouble getting on their stages.
I was denied a couple times,

821
00:46:31,800 --> 00:46:33,680
frustrated a couple times with
it.

822
00:46:34,040 --> 00:46:36,400
And so yeah, it was part of the
motivation.

823
00:46:36,400 --> 00:46:39,120
You know what, if I can't get on
that stage, I'm creating a damn

824
00:46:39,120 --> 00:46:41,480
stage myself.
And that's what I did.

825
00:46:41,480 --> 00:46:46,480
But you know, never, never out
of hate or or frustration with

826
00:46:47,080 --> 00:46:49,080
Podfest.
But like I said, it motivated

827
00:46:49,080 --> 00:46:53,800
me, so I gladly accepted.
And we're going to introduce the

828
00:46:53,800 --> 00:46:56,680
concept next week in a Pod Fest
town hall.

829
00:46:56,680 --> 00:47:00,680
You may have seen this if you're
a speaker, that this is coming

830
00:47:00,680 --> 00:47:02,680
next week.
And then I'm going to lead at

831
00:47:02,680 --> 00:47:07,640
least a couple of virtual
networking events for the

832
00:47:07,640 --> 00:47:10,440
speakers leading up to Pod Fest
in January.

833
00:47:10,440 --> 00:47:13,840
So that's my big win to share
with you this week.

834
00:47:14,480 --> 00:47:17,960
But also, you know what?
It speaks to your perseverance.

835
00:47:18,080 --> 00:47:22,040
And it that's something that I
have long admired about you,

836
00:47:22,040 --> 00:47:26,640
Mark, that your perseverance is
beyond reproach.

837
00:47:27,040 --> 00:47:30,640
So I am so proud of you.
Thank you.

838
00:47:30,880 --> 00:47:33,840
I appreciate that.
Some may say I'm crazy, that

839
00:47:33,840 --> 00:47:38,840
perseverance, that persistence.
But yes, I, I, and I'm not

840
00:47:38,840 --> 00:47:40,640
trying to downplay it, just
making a joke.

841
00:47:40,680 --> 00:47:42,960
Thank you.
I received that and I appreciate

842
00:47:42,960 --> 00:47:43,880
that.
That means a lot.

843
00:47:44,560 --> 00:47:46,920
Now we're not going to wrap up
just yet because Sambaza has

844
00:47:46,920 --> 00:47:49,760
just joined us on stage and I
want to give him an opportunity

845
00:47:49,760 --> 00:47:53,160
to celebrate, share his win or
wins from the week.

846
00:47:53,360 --> 00:47:55,840
Good morning, Sambaza.
Please share.

847
00:47:56,440 --> 00:47:59,440
Good morning.
Now this is not for me, Mark.

848
00:47:59,440 --> 00:48:02,280
This is going to be for you and
your whole team here.

849
00:48:02,720 --> 00:48:08,040
Yesterday I was in ABPA meeting
where they have talks and they

850
00:48:08,040 --> 00:48:13,280
were kind of talking about how
to to work on sort of like a

851
00:48:13,280 --> 00:48:16,440
weekly show.
And they mentioned you, your

852
00:48:16,440 --> 00:48:20,560
team and how you do this job.
And what they said is, look, we

853
00:48:20,560 --> 00:48:23,240
can't do something like this.
This is this is hard.

854
00:48:23,240 --> 00:48:27,160
I don't know how they do it, but
it takes a great team to be able

855
00:48:27,160 --> 00:48:31,880
to do this for a whole year.
So flowers not for me, flowers

856
00:48:31,880 --> 00:48:36,040
for you, for the fact that you
have kept this going for such a

857
00:48:36,040 --> 00:48:38,880
long time.
And I want to say it for for me,

858
00:48:38,880 --> 00:48:41,800
I'm thankful that I can come in
here and get some gems.

859
00:48:41,800 --> 00:48:45,600
One one day or two or every
other day, I'll get something

860
00:48:45,600 --> 00:48:47,400
that I can take back to my
podcasting.

861
00:48:47,400 --> 00:48:51,360
So this one goes to you and
enjoy your weekend guys.

862
00:48:51,360 --> 00:48:53,440
Thank you.
Sambaza, thank you so much.

863
00:48:53,440 --> 00:48:57,600
Wow, my cup is full this morning
now and thank you and BPA Black

864
00:48:57,600 --> 00:49:01,560
Podcasters Association, very
cool to be mentioned.

865
00:49:01,560 --> 00:49:05,560
Very, very cool to hear that
kind of, I don't know better

866
00:49:05,560 --> 00:49:09,960
word than respect for what we do
here and I don't take on that

867
00:49:10,400 --> 00:49:12,720
solely.
This is a team effort and I

868
00:49:12,720 --> 00:49:15,200
appreciate that you mentioned
that too.

869
00:49:15,200 --> 00:49:19,720
This is not just me and this, we
have this team that joins me

870
00:49:19,720 --> 00:49:23,720
every morning and of course you
who joins me every morning.

871
00:49:23,720 --> 00:49:27,120
And I haven't that same team,
several of them help me

872
00:49:27,120 --> 00:49:31,560
throughout the week, prepare for
this show and sometimes just

873
00:49:31,560 --> 00:49:35,360
keep me motivated.
So thank you to everyone.

874
00:49:35,360 --> 00:49:39,040
And that's a win, Sambaza, for
you to celebrate too 'cause you

875
00:49:39,040 --> 00:49:42,400
are absolutely a part of this
community and you help it go

876
00:49:42,400 --> 00:49:45,880
round in your way so that that
that's a win for you too.

877
00:49:46,160 --> 00:49:49,560
And we appreciate you being here
with us.

878
00:49:49,840 --> 00:49:51,520
So thank you all for an awesome
week.

879
00:49:51,520 --> 00:49:55,120
We got another big week coming
up next week Monday starting

880
00:49:55,120 --> 00:50:00,400
Monday, 7:00 AM Eastern, and
we'll do it all week long.

881
00:50:01,240 --> 00:50:02,920
And like I said, we've got a
guest next week.

882
00:50:02,920 --> 00:50:05,280
We got another podcast
evaluation coming up on

883
00:50:05,280 --> 00:50:07,920
Thursday.
More details to come on that

884
00:50:08,120 --> 00:50:10,160
Monday.
I'll tell you all about who the

885
00:50:10,160 --> 00:50:16,880
next podcast evaluation will be.
And until Monday, make it a

886
00:50:16,880 --> 00:50:18,960
great weekend.
Everybody take care.