380 - Should You Niche Down or Open Up?

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Good morning podcasting Morning
Chats.

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Today is Thursday, October 2nd,
2025, and today an indie

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podcaster is challenging the
niche down rule.

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And we've got thoughts.
We'll dive into the chaos, the

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freedom, and the lessons that
come with niching down.

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So if you're listening live on
Clubhouse, hit the share button,

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bottom left hand, side of the
screen and share it.

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However Clubhouse lets you.
And if you're catching this live

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on YouTube or podcast, please
share this episode with a fellow

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podcaster.
And now give us about 30 seconds

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and we'll get things rolling.
Thanks for being here.

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Good morning again podcasting,
Morning Chat.

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Thank you so much for being
here.

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I am your host Mark Ronik on
stage with me.

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Currently we have Nick Naulback,
producer Ashley Feller, Phil

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Better, Sid Meadows, Dr. Fey and
Rich Perry. 2 new names, Well,

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not new to the community per SE,
but maybe new new names.

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In my little intro, Phil has
said he wants to be here at

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least a couple times a week, and
same with Rich for that matter.

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So I say the more the merrier.
Good to have both of these two

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who I respect and admire on
stage with us today.

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I think they'll add a lot to
today's conversation.

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Who came off Mike Dr. Yeah,
welcome to the family.

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Indeed welcome.
Good to have you both here and

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good to see some people filing
in the room this morning.

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Not like last time where that
you all made us sweat it out for

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the first few minutes and good
to see some familiar faces.

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You're welcome to join us up on
stage if you'd like.

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Today, we're going to go back to
a segment that I've started

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recently and we're going to talk
more about that as well.

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But but first we'll dig into the
actual content.

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We're going to play a clip or
two if there's time, two

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different clips from two
different creators and we're

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going to talk about some of
these clips.

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The first one this is from an
independent podcaster.

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Her name is Jacqueline Monroe,
and she's going to share some

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thoughts on her beliefs around
niching down or maybe up,

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depending on how you look at it.
Dr. Do you think this we, we

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should talk a little bit?
I know you did a little

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investigative work just to get
to know this podcaster a little

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bit who I know has built up
somewhat of a following on

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TikTok.
I think she's got well over

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20,000 followers over there and
I know she has a podcast as

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well.
You want to just tell us a

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little bit about her?
Right.

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So it's interesting.
I went to go do a little bit of

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sleeping and she has like a lot
of podcasts.

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She made some kind of statement
that early on in her podcasting

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day she was doing like she was
going on the she was doing a an

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episode a day just to get in the
reps, you know, so but after a

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certain time of doing that, she
got very, very long, like Rogan

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esque type of episodes.
There has not been one that's

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been under an hour for quite a
while.

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So I'm looking at 2 hours and 54
minutes, one hour and 17

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minutes, you know, so she is,
she's a long talker.

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And I just rushed through one of
the episodes and I didn't hear

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any advertisers, any so.
Which isn't necessarily a

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criticism, just an observation.
An observation, right?

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And it's tells me that maybe
this might be, you know, like a

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hobby, This might be a passion
project.

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Yeah, and when I play the clip,
I I feel like maybe we get a

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different impression.
Or at least for me, she gives me

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a different impression.
It feels like she does take it

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and not that we don't take our
hobby seriously, right, but she,

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I feel like she takes it a step
further, I should say, than a

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hobby, at least the way that
she's communicating.

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She's been doing it a while.
We'll hear from her in this

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clip.
She'll share a little bit, I

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think, about her background.
I've never loved the phrase

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hobby.
As someone who doesn't have a

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monetization thing going on,
I've never loved that phrase.

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I think maybe just passion
project or something like that.

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OK, well there you go.
Dr. thinks maybe she's a passion

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project podcaster and it really,
honestly, in my opinion, it

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doesn't matter really what kind
of podcaster, she's takes it

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seriously enough based on the
info she shares.

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Let me play the clip for you and
then I have some questions for

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reactions, thoughts, opinions,
etcetera.

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I'm going to hit the right
button this time, I promise.

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Let's hear from Jacqueline If
you want to start a podcast,

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this is my number one piece of
advice.

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I've been hosting my own show
for the last three years and I

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have nearly 400 episodes under
my belt, So I feel qualified to

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speak on this tip is to not
worry so much about niching down

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podcast is called the Jacqueline
Monroe Show and it's literally a

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show about whatever I want to
talk about.

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I didn't put myself in a box.
I wanted to have the creative

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freedom to talk about whatever's
going on in my life, whatever's

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going on in pop culture, the
news society, whatever.

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I wanted the freedom to be able
to do that.

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And so I, from the jump didn't
niche down.

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I actually come from the
perspective that people will

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probably resonate with what
you're talking about more.

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If you're truly interested in it
and you're not putting yourself

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in a box every week.
Those podcasts do really well.

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And some people do have passions
for a certain topic where they

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really prank out content on that
subject every week with no

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issue.
But for me, I like having the

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creative freedom to speak my
mind about whatever I want.

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If you're starting out right now
and getting going with

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podcasting and you're worried
about niching down, my tip is

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just be yourself.
Talk about whatever you want to

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talk about and just get your
reps in.

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When I started my podcast, I
recorded a podcast seven days a

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week for almost 300 days in a
row.

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I got my reps in, right, like
got good at podcasting and I was

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literally obsessed with it.
So freeing to get on the mic

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every day and not have a
specific subject to talk about.

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So if you're kind of stuck again
right now, don't worry so much

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about Nisha down.
Just get on the microphone, talk

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about whatever you want, post
it.

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That's my tip.
Don't worry so much about Nisha

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down.
There you go.

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Thank you to Jacqueline Monroe.
We'll share a link to this

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TikTok video if you're
interested in following her.

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So let's talk about this clip.
OK?

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Dr. already has her hand up.
I'll go to her and then I'm

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going to ask everybody I have
questions.

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I'll just tease it.
The first question I'll ask

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everybody Is niching down
actually smarter in today's

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podcast world?
I think this is the perfect

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recipe for pod fade.
When someone comes to me and

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says I'm thinking about doing a
podcast, what's the very first

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thing I should do?
I tell them, come up with 26

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topics, 26 topics.
That'll be probably about 1/2

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and 1/2 a year.
And then when you get to the

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26th 1, go back around and do it
again.

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The same thing that you did.
That is a whole year full of

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topics that you can do instead
of I mean, honestly, Mark, you

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and I sit around sometime going,
OK, we don't have a topic today.

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OK, what do we do?
OK, and we start to panic.

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We start to panic.
So write down 26 topics.

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You know, we do a show every day
for God's sake.

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So if you do a weekly show, 26
topics, we'll get you through a

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full year.
I want to get your definition

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real quick of topics right?
Because when you say 26 topics,

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it makes me feel like, oh, in
this subject of niching down, it

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doesn't feel like a niche down
when we say, OK, get a list of

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26 different things, different
topics.

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So can you define that a little
bit more?

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My clients and yours, I mean
they are monetizing.

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They have a specific something
that they're talking about.

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They're not talking about a mass
killer one day and they're

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baking cupcakes.
They have a cupcake recipe for

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you the next day.
So they are very specific.

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They are notching their belt for
everyone as an authority figure

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in that niche.
We keep using that word.

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Well, that's going to come up a
lot today.

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Yeah, yeah.
That's what I specialize in.

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I am not for the no niche is
good niche.

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I'm not for that.
OK, well there is oh, I see

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we've got a poll question
niching down a smart move or

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not?
Yes, that's the question I want

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to go with today.
And Ashley, I almost feel like

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we need 1/3 option because I see
we've got yes and no there.

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We almost need an an on the
fence or it depends category

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because I am on the fence
currently.

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I have a lot of thoughts on
this, but I am on the fence on

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it.
Who else would like to share?

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Is this is niching down actually
smarter in today's podcast

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world?
All right, I'm going to go to

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Sid first.
Go for it, Sid.

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Good morning.
The answer to this question is

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coming from somebody who has an
extremely niche podcast about

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office furniture, right?
And so I'm on the fence though,

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because I'm thinking about
starting a second podcast and

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our third actually have a second
one that's dormant, but I'm

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actually thinking about niching
up with mine.

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I'm on the fence with her.
So thank you, Ashley, for adding

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the third topic.
But DRI, have a question for

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you.
Why is it that you're tying

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being in a niche to
monetization?

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What if the person doesn't want
to monetize?

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What if they're looking to just
share their voice about

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something?
They're not looking to make

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money with it?
I don't necessarily call that a

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passion project, but excuse me,
their goal is not to make money

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at this point in time, so why
are you tying the two together?

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The people that I deal with are
in it to make money.

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I keep worrying about if you
don't make money from this, how

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are you going to pay me?
You know, this is my living.

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I need to know that I have to
have some kind of security that

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I'm going to get paid.
So you need to make this

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something of a monetization
project.

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But I could challenge that
thought process just a minute

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because a company could hire you
to produce a podcast for them

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and just decide they don't want
to pay you.

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So I don't know that the two
actually go here.

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I don't know the two actually go
hand in hand that me making

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money because that's actually a
little bit of judging me and my

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ability to do something assuming
that if I don't monetize my

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podcast that I can't pay you.
It'll be the same.

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The company may decide not to
pay you.

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So I don't know that the 2GO
hand in hand.

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I wouldn't be working.
They pay me upfront, so if that

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money is not there, then Mama
doesn't work for you.

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I don't think the two are tied
together because you're, you're

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assuming that I don't have any
money because my podcast is not

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monetized, but I have to pay you
upfront and I'm not monetizing.

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I've got 26 episodes you're
going to do with me because I

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named them all.
You're assuming that I don't

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have the money to do it.
So anyways, this is a little bit

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of a different conversation, but
I don't know that tying the two

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together is the right approach
for me anyway to if you have a

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niche, you have to monetize
because a lot of people don't

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want to monetize.
Or have different ways of

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monetizing other than directly
through the podcast with say

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sponsorship as an example.
This is, you know, kind of a

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separate conversation, but I
actually don't think it is.

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I think this is part of the
conversation because I think

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that to, to be fair to DRI think
that that's how a lot of the

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experts, professionals, that's
the mindset they're in when

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they're suggesting to niche
down.

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It's not the only mindset, but I
do think that they encourage

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nicheing down because they think
it's a, it makes it more simple

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to monetize your podcast.
When you have a very specific

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niche, then you can cater to a
very specific audience who in

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theory will be a captured
audience and engaged audience.

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And then when you're asking them
to buy a product, get a service

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who's ever product or service
that may be, then they're more

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likely to trust you, more likely
to listen to you and and make

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that purchase.
So I think it is worth part of

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this conversation for sure.
Who else wanted to share?

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I saw a few.
Oh, Nick, Nick, I know wanted to

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chime in on this.
So what do you think Nick?

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Is niching down actually smarter
in today's podcast world?

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I personally think it is smarter
just from a growth and strategy

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standpoint.
And the reason I say that is

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because if you are talking in
like a very broad sense of your

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shows, very broad, you don't
really know who you're talking

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to.
You don't know who your target

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audience is.
You don't know who you're trying

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to reach with your show.
You don't know who you are

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actually reaching with your
show.

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And that makes it very difficult
to build trust with that

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audience.
I, I do think hearing her clip

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and I think Dr. mentioned she
already you did that.

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She kind of blew up on TikTok a
little bit.

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I kind of see this like what
she's doing almost as like long

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form TikTok for her because I do
see a lot of creators that just

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can go on there talk about
whatever's going on in their

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life and they do build an
audience from that.

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Like people are fascinated by
their story or whatever they're

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sharing.
It could be something really

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simple and people are going to
care.

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People are going to care.
But I do think that takes a

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certain personality.
I think me trying to go do that

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and just tell people what I'm
doing in my daily life, people

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will probably be like, Oh my
gosh, like just put me out of my

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00:14:47,800 --> 00:14:51,400
misery because I don't have that
kind of like that enthusiasm

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that that energy that I bring to
the table that other people do.

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I still think that from a
strategic standpoint, if you

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want to grow and you want to
grow quicker and easing down is

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a better route just because you
can really define who you're

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talking to.
You know what their problems

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00:15:08,360 --> 00:15:11,600
are.
You know where they get excited,

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You know when they get upset,
you know where they're

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struggling in whatever that
topic is.

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And when you just keep too
broad, it could, It could

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literally be anything.
The possibilities are infinite.

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And then it becomes very
difficult to actually speak to

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that person.
Thank you, Nick.

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Appreciate your take.
I think those are some important

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00:15:32,600 --> 00:15:35,400
things to consider when you're
considering whether or not to

265
00:15:35,440 --> 00:15:38,560
niche down.
So I want to keep things moving.

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I'm going to go.
We have several people from the

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00:15:40,640 --> 00:15:42,520
audience that have joined us on
stage.

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00:15:42,880 --> 00:15:46,960
Let me go to Amanda Yoa first.
Welcome back, Amanda.

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00:15:46,960 --> 00:15:49,160
What do you want to add to this
conversation?

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00:15:49,160 --> 00:15:52,520
Is it a smart move these days to
still niche down?

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00:15:53,320 --> 00:15:57,560
Good morning.
I will say it depends and I feel

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00:15:57,560 --> 00:16:02,120
like let's bring ourselves or
let's define the word niche

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because I think a lot of the
times when you so niche, for me

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00:16:06,680 --> 00:16:10,080
it feels very boxy and it feels
very restricted and putting

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00:16:10,080 --> 00:16:14,520
yourself in that box, I think it
really means knowing your brand.

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00:16:14,760 --> 00:16:18,440
Now if your podcast is an
extension of your business,

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obviously you're going to talk
about things that are business

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related.
That goes without saying.

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Outside of that, I do still feel
that you can bring your brand to

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your show, whereas like, you
know, in a sense, you're

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bringing who you are to your
show.

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I had to figure out my brand
voice and identity before I

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00:16:38,120 --> 00:16:42,720
could really hunker down on, OK,
now let's bring this to my show.

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And for me, it was having to
loosen up that niche.

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00:16:46,400 --> 00:16:49,880
So I would say to look at it as
like, OK, maybe your niche has

286
00:16:49,880 --> 00:16:52,760
pillars, right?
Instead of looking at it as a

287
00:16:52,760 --> 00:16:54,400
box.
And I can only speak on these

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00:16:54,400 --> 00:16:56,440
things.
And if I go outside of that, my

289
00:16:56,440 --> 00:16:59,480
audience is not going to like if
there's things going on in the

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00:16:59,480 --> 00:17:02,640
world, your audience might
appreciate you touching on it

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00:17:02,640 --> 00:17:06,760
right before moving on to the
topic of the day like that, that

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00:17:07,119 --> 00:17:11,200
relatability and that realness
is appreciated.

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00:17:11,200 --> 00:17:14,200
Nowadays you hear from all the
streamers that are making like

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00:17:14,480 --> 00:17:17,839
$1,000,000 a day.
They say throw the niche out.

295
00:17:17,920 --> 00:17:20,760
Right now we're speaking
specifically on a podcast, but a

296
00:17:20,760 --> 00:17:24,520
lot of times your podcast is an
extension of something else that

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00:17:24,520 --> 00:17:27,079
you are doing in the virtual
world or in real life.

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So for me, it was having to
loosen up that niche and knowing

299
00:17:31,760 --> 00:17:35,560
my brand identity, knowing my
brand voice and bringing that to

300
00:17:35,560 --> 00:17:38,880
the topics that I am choosing
that I know are going to

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00:17:38,880 --> 00:17:42,680
resonate with the community that
I already grew in the social

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00:17:42,680 --> 00:17:45,000
spaces.
Yeah, thank you, Amanda.

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00:17:45,000 --> 00:17:49,400
So I want to ask you if you were
coaching a brand new podcaster

304
00:17:49,400 --> 00:17:52,800
who is probably hearing it from
most people, if they're doing

305
00:17:52,800 --> 00:17:57,280
their due diligence that they do
need to niche down, would you

306
00:17:57,680 --> 00:18:00,600
what, what would you tell them?
What advice would you give them?

307
00:18:00,600 --> 00:18:04,360
Because I've heard several
Nuggets that you shared here.

308
00:18:04,360 --> 00:18:08,520
And in some cases, you could
make the argument that, yes,

309
00:18:08,520 --> 00:18:12,560
niche down as a new podcaster to
maybe, maybe that makes your

310
00:18:12,560 --> 00:18:15,160
life more simple.
But on the other hand, maybe if

311
00:18:15,160 --> 00:18:18,920
you're not putting yourself in a
box, like you said, maybe that's

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00:18:18,920 --> 00:18:21,920
the smarter way to go when when
you're starting out.

313
00:18:21,920 --> 00:18:24,880
So what say you?
What would you What advice would

314
00:18:24,880 --> 00:18:28,960
you give a brand new podcaster?
As a brand new podcaster, I

315
00:18:28,960 --> 00:18:31,400
would say build your brand,
right?

316
00:18:31,400 --> 00:18:34,360
I think that should come first
over what's your niche.

317
00:18:34,720 --> 00:18:39,200
Build your brand and it might
found the same, but I think

318
00:18:39,200 --> 00:18:41,880
asking someone to build their
brand rather than what's your

319
00:18:41,880 --> 00:18:44,160
niche?
I don't know, for some reason

320
00:18:44,160 --> 00:18:47,720
that kind of gets people suck.
So what's your brand identity?

321
00:18:47,720 --> 00:18:49,880
What's your voice?
And for me, it was like building

322
00:18:49,880 --> 00:18:54,160
that avatar of a version of
myself so that I can, you know,

323
00:18:54,160 --> 00:18:57,200
speak on things that relate to
me and then therefore will

324
00:18:57,200 --> 00:18:59,920
relate to people who resonate
with, you know, with with the

325
00:18:59,920 --> 00:19:02,840
things that I'm speaking on.
So if somebody's new in the

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00:19:02,840 --> 00:19:05,480
podcasting realm, then they
solely have a podcast.

327
00:19:05,840 --> 00:19:07,720
I'm going to tell them to build
their brand.

328
00:19:07,720 --> 00:19:09,520
What are some things you love
speaking on?

329
00:19:09,520 --> 00:19:12,400
What are your passions?
And go from there.

330
00:19:13,400 --> 00:19:16,480
I started out, I was very niche,
as you know, Mark, I started

331
00:19:16,480 --> 00:19:20,760
out, I was very niched down.
I did the inspo right.

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00:19:20,760 --> 00:19:24,040
And as I evolved, I kind of had
to loosen that up a little bit

333
00:19:24,040 --> 00:19:26,520
because I wasn't really building
a community through just

334
00:19:26,520 --> 00:19:29,320
speaking on inspiration week
after week after week.

335
00:19:29,880 --> 00:19:33,320
Yeah, that makes sense.
OK, so there you go from Amanda.

336
00:19:33,320 --> 00:19:36,400
I appreciate you digging in.
And I know Victoria, Nick, you

337
00:19:36,400 --> 00:19:39,040
really want to chime in, but I
know Victoria does too.

338
00:19:40,480 --> 00:19:42,760
Nick, I'll ask you this.
Is this along the lines of what

339
00:19:42,760 --> 00:19:46,000
Amanda was sharing?
Because I think Victoria feels

340
00:19:46,000 --> 00:19:48,280
the same, that she wants to get
something out based on some

341
00:19:48,280 --> 00:19:49,600
things.
Amanda's talking about the.

342
00:19:49,800 --> 00:19:51,720
Long lines of what Amanda was
saying, but sorry I can go

343
00:19:51,720 --> 00:19:53,160
first.
OK, there you go.

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00:19:53,160 --> 00:19:54,640
What a gentleman.
Go ahead, Victoria.

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00:19:54,640 --> 00:19:56,040
Good morning.
Welcome back to the stage.

346
00:19:56,800 --> 00:19:59,200
Hey, good morning guys.
Thanks for having me back.

347
00:19:59,200 --> 00:20:01,640
When I saw this topic today, I
was like, oh, I'm jumping in

348
00:20:01,640 --> 00:20:04,080
live.
So I think, you know, I posted

349
00:20:04,080 --> 00:20:06,880
in the comments, I think this
whole thing is around niche.

350
00:20:06,920 --> 00:20:10,840
Niches are misunderstood.
We think they're teeny tiny and

351
00:20:10,840 --> 00:20:14,280
maybe what we need to be
reframing it is is topical.

352
00:20:14,480 --> 00:20:17,880
So what are the topics that I'm
talking about high as to what

353
00:20:17,880 --> 00:20:20,280
Amanda's saying in terms of
what's your brand?

354
00:20:21,080 --> 00:20:24,200
Your brand is the things that
you, you don't know, love and

355
00:20:24,200 --> 00:20:27,640
share that you identify with,
that you are most equipped to

356
00:20:27,640 --> 00:20:30,440
talk about.
So even in your example early on

357
00:20:30,720 --> 00:20:33,600
of the podcaster who says, well,
I'm not niche, yeah, but I'm

358
00:20:33,600 --> 00:20:36,520
betting your audience, her
audience is a group of people

359
00:20:36,520 --> 00:20:39,680
that are like her.
You know, whether it's 20

360
00:20:39,680 --> 00:20:42,920
something or 30 something or 40
something, each of us are

361
00:20:42,920 --> 00:20:47,800
speaking and engaging a group
and a set of topics that has

362
00:20:47,800 --> 00:20:54,960
relevance to people that fit
within a certain avatar that are

363
00:20:54,960 --> 00:20:58,960
interested in either your
lifestyle and the things that

364
00:20:58,960 --> 00:21:01,760
you're interested in, your
business and the things that

365
00:21:01,760 --> 00:21:04,400
you're interested in, your
hobbies and the things that

366
00:21:04,400 --> 00:21:10,040
you're interested in.
We are naturally developing A

367
00:21:10,160 --> 00:21:16,520
niche or topically focused
podcast that aligns with our own

368
00:21:16,520 --> 00:21:20,760
audience and our own people that
are like us, that think like us,

369
00:21:20,760 --> 00:21:25,560
that want to hear more from us.
Victoria, I resonate with that

370
00:21:25,560 --> 00:21:28,720
because when I think about my
last podcast, the Mark and

371
00:21:28,720 --> 00:21:32,680
Lowell show it there wasn't a
specific niche we didn't have,

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00:21:32,760 --> 00:21:36,280
you know, pillars per SE of like
these are the three things that

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00:21:36,280 --> 00:21:37,680
we're going to always talk
about.

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00:21:37,840 --> 00:21:41,080
We talked about what resonated
with us in that moment we were

375
00:21:41,080 --> 00:21:43,520
recording.
We talked about whether it was

376
00:21:43,520 --> 00:21:47,400
maybe old stories or current
events in pop culture, whatever

377
00:21:47,400 --> 00:21:51,160
really floated our boat.
But to your point, the audience

378
00:21:51,160 --> 00:21:54,440
was a very specific audience.
I could tell you the

379
00:21:54,440 --> 00:21:58,720
demographics, the ages, the, you
know, does it skew more male,

380
00:21:58,720 --> 00:22:01,880
female.
I, I know we had a certain type

381
00:22:01,880 --> 00:22:04,760
of audience and for the most
part they were a lot like us.

382
00:22:04,760 --> 00:22:09,120
They liked the same things we
did and they liked us as hosts.

383
00:22:09,280 --> 00:22:12,040
And I think you put that
together and you do have a

384
00:22:12,040 --> 00:22:12,920
niche.
Just maybe.

385
00:22:13,000 --> 00:22:14,840
Maybe not by the definition
we're used to.

386
00:22:15,400 --> 00:22:17,680
I think it's great and I'm going
to let other people jump in.

387
00:22:17,960 --> 00:22:21,720
I wanted to speak to what Amanda
was talking about and I I think

388
00:22:21,720 --> 00:22:25,360
this brings the conversation of
niching down less about niching

389
00:22:25,360 --> 00:22:28,320
down and more about
understanding your audience.

390
00:22:28,600 --> 00:22:31,560
As a podcaster, do you actually
understand your audience?

391
00:22:32,120 --> 00:22:36,560
Because Amanda's talking about
niching up, so to speak, opening

392
00:22:36,560 --> 00:22:40,200
up that niche a little bit, but
she had a very clear

393
00:22:40,200 --> 00:22:42,280
understanding of who her
audience was.

394
00:22:42,720 --> 00:22:47,000
She was very savvy in
understanding who they are, what

395
00:22:47,000 --> 00:22:49,560
they're expecting, what they
want to, where.

396
00:22:49,560 --> 00:22:51,360
She had the ability to open that
up.

397
00:22:51,520 --> 00:22:53,720
Like people are going to
resonate more if I do open that

398
00:22:53,720 --> 00:22:55,800
up.
I would say for the vast

399
00:22:55,800 --> 00:22:58,360
majority of podcasters,
especially in the beginning

400
00:22:58,360 --> 00:23:01,640
stages when they're starting the
podcast, they don't understand

401
00:23:01,640 --> 00:23:05,320
who that audience is.
And to just keep it entirely

402
00:23:05,320 --> 00:23:07,920
broad and say, I'm not going to
do a niche, I'm just going to

403
00:23:07,920 --> 00:23:10,800
talk about whatever.
They have no idea who their

404
00:23:10,800 --> 00:23:12,840
audience is, who they're talking
to, any of that stuff.

405
00:23:12,840 --> 00:23:15,080
They're just hoping that if they
talk, people are going to want

406
00:23:15,080 --> 00:23:18,480
to listen.
I personally think if you are

407
00:23:18,880 --> 00:23:23,440
just starting a podcast, it does
make more sense to me if you do

408
00:23:24,080 --> 00:23:29,600
start hyper focused and really
niche down until you understand

409
00:23:30,200 --> 00:23:32,080
who the audience is that you're
speaking to.

410
00:23:32,600 --> 00:23:36,360
And then start opening up to
like broaden that scope.

411
00:23:36,360 --> 00:23:40,080
Or as you better understand your
audience, open it up just

412
00:23:40,120 --> 00:23:42,760
because you have a better feel
for what they want and what they

413
00:23:42,760 --> 00:23:44,560
expect.
I like that.

414
00:23:44,560 --> 00:23:49,120
Nick, as you were revving up and
sharing your answer there, I was

415
00:23:49,360 --> 00:23:52,760
thinking of asking you, well,
what if you're brand new to

416
00:23:52,760 --> 00:23:56,600
podcasting or if your audience,
your current podcaster and your

417
00:23:56,600 --> 00:24:00,480
audience is small enough where
it's really hard to say who they

418
00:24:00,480 --> 00:24:02,240
are?
And then you went ahead and

419
00:24:02,240 --> 00:24:05,000
answered that.
Yeah, I lean towards that with

420
00:24:05,000 --> 00:24:08,160
you.
I think as a brand new podcaster

421
00:24:08,160 --> 00:24:11,960
to create a specific focus will
help you.

422
00:24:12,440 --> 00:24:16,000
And then I think as you get to
know your audience, you can

423
00:24:16,000 --> 00:24:19,520
start to loosen things up a
little bit and talk more about

424
00:24:19,520 --> 00:24:23,280
the things that you and your
audience enjoy talking about or

425
00:24:23,280 --> 00:24:26,720
are interested in talking about.
I'm really enjoying this

426
00:24:26,720 --> 00:24:30,760
conversation and the, the banter
as well as the different thought

427
00:24:30,760 --> 00:24:32,840
processes.
And I, I really, really

428
00:24:32,840 --> 00:24:37,080
appreciate what Victoria said in
the chat specifically about, you

429
00:24:37,080 --> 00:24:39,280
know, topical.
Because when I think about my

430
00:24:39,280 --> 00:24:41,760
show, I mean, people would say
my show is really niche because

431
00:24:41,760 --> 00:24:44,360
it's about office furniture, but
it's actually not about office

432
00:24:44,360 --> 00:24:46,880
furniture.
I'm talking to the people in the

433
00:24:46,880 --> 00:24:49,360
office furniture community.
So that might be my topic,

434
00:24:49,360 --> 00:24:50,920
right?
The people in the office

435
00:24:50,920 --> 00:24:54,040
furniture industry.
But my show talks about a lot of

436
00:24:54,040 --> 00:24:56,880
different things yeah, we talked
about manufacturers, we talked

437
00:24:56,880 --> 00:24:59,480
about some of the challenges,
but I also have a really

438
00:24:59,480 --> 00:25:03,040
successful sex, you know, series
inside of my show called Tend to

439
00:25:03,040 --> 00:25:05,960
Win, where it's a professional
development topic.

440
00:25:06,280 --> 00:25:08,320
And I talked about something
that helps you grow, something

441
00:25:08,320 --> 00:25:10,880
that you should focus on how you
can make a be a better

442
00:25:10,880 --> 00:25:12,360
professional, be a better
person.

443
00:25:13,080 --> 00:25:16,560
But I'm also talking a lot about
AI because AI is impacting

444
00:25:16,560 --> 00:25:20,080
everything.
So I like this that my topic is

445
00:25:20,080 --> 00:25:23,480
focused on those people inside
the office furniture industry.

446
00:25:23,480 --> 00:25:26,680
And to Amanda's point where I
have a brand, I have a brand

447
00:25:26,680 --> 00:25:28,040
there.
People know me because of my

448
00:25:28,040 --> 00:25:30,360
writing and because of my
podcast and other things.

449
00:25:30,760 --> 00:25:32,920
And I speak out about our
industry and the challenges in

450
00:25:32,920 --> 00:25:36,520
our industry.
So I like this reframing, if you

451
00:25:36,520 --> 00:25:40,960
will, of being topical versus
niche because I think now that

452
00:25:40,960 --> 00:25:45,000
I'm hearing this, that's more of
what I am, is that my topic is

453
00:25:45,000 --> 00:25:47,480
office furniture and the people
in the industry, that's who I'm

454
00:25:47,480 --> 00:25:50,200
targeting.
But what I talk about is

455
00:25:50,200 --> 00:25:54,320
different, not just office.
I think that's a wonderful

456
00:25:54,320 --> 00:25:57,760
approach, right?
Because now, OK, so Sid is in

457
00:25:57,760 --> 00:26:02,240
the office furniture industry.
He's interviewing people in that

458
00:26:02,240 --> 00:26:05,240
industry and he's not talking
about that stuff.

459
00:26:05,240 --> 00:26:08,760
So I mean, think about what you
do, right?

460
00:26:08,760 --> 00:26:12,880
So with me, I could create a new
podcast series and I'm

461
00:26:12,880 --> 00:26:16,000
interviewing all the different
podcast experts out there.

462
00:26:16,000 --> 00:26:19,440
And we're not talking about
podcasting specifically.

463
00:26:19,800 --> 00:26:22,200
I'm sure it likely comes up just
like Sid.

464
00:26:22,200 --> 00:26:25,560
I'm sure it like office
furniture stuff does come up as

465
00:26:25,840 --> 00:26:29,640
a sidebar of the conversation.
But I could interview these

466
00:26:29,640 --> 00:26:35,480
experts on mindset or on
business practices or all of the

467
00:26:35,480 --> 00:26:39,520
above, but it doesn't have to
necessarily be specific to

468
00:26:39,520 --> 00:26:42,440
podcasting.
And I bet you that podcasters

469
00:26:42,440 --> 00:26:45,920
would be really interested in
hearing that, right?

470
00:26:45,920 --> 00:26:48,280
Like if I had to sit down, which
is actually something in the

471
00:26:48,280 --> 00:26:49,720
works.
If I have a sit down and

472
00:26:49,720 --> 00:26:53,320
interview with say, Alex
Sanfilippo from Pod Match, I

473
00:26:53,320 --> 00:26:56,240
want to sit down with him and
not talk about podcasting.

474
00:26:56,240 --> 00:26:59,720
I want to talk to him about all
of his little tiny habits that

475
00:26:59,720 --> 00:27:02,360
he's created to make him
successful.

476
00:27:03,080 --> 00:27:06,680
He has so many different
routines and like I just said,

477
00:27:06,680 --> 00:27:11,600
tiny habits that I find really
fascinating, really interesting.

478
00:27:12,200 --> 00:27:16,200
I want to share with other
podcasters what makes him tick

479
00:27:16,200 --> 00:27:17,800
and what makes him so
successful.

480
00:27:17,800 --> 00:27:20,360
I bet you you all would be
really interested in hearing

481
00:27:20,360 --> 00:27:22,400
that.
To that point, my show is

482
00:27:22,400 --> 00:27:25,680
interview based.
If I interview all these people

483
00:27:25,680 --> 00:27:29,920
each year and I never dug into
who they are and what makes them

484
00:27:29,920 --> 00:27:31,720
tick and what makes them
important, what makes them a

485
00:27:31,720 --> 00:27:33,920
great leader, how do they
address challenges?

486
00:27:33,920 --> 00:27:36,360
My I would lose my audience
because they come to hear about

487
00:27:36,360 --> 00:27:39,120
the people and they come to
learn about the people and

488
00:27:39,120 --> 00:27:41,120
there's a connection.
I think that happens not just

489
00:27:41,120 --> 00:27:45,040
with me, but also with the with
my guests because my audience is

490
00:27:45,040 --> 00:27:49,240
extremely active in reaching out
to my guest and, you know,

491
00:27:49,240 --> 00:27:51,680
asking about their products,
asking to learn more about them,

492
00:27:51,680 --> 00:27:54,640
asking to connect with them.
And so I think if I just all I

493
00:27:54,640 --> 00:27:56,920
did was talk about to Victoria's
point of chat.

494
00:27:56,920 --> 00:27:59,920
If all I did was talk about
chemistry or office furniture, I

495
00:27:59,920 --> 00:28:02,560
would lose my audience because
I'm not giving them a glimpse of

496
00:28:02,560 --> 00:28:05,440
the people because we want
connection.

497
00:28:05,440 --> 00:28:07,240
We need connection.
We want to know more about

498
00:28:07,240 --> 00:28:08,960
people.
We do business with people.

499
00:28:08,960 --> 00:28:10,240
And I think that's just so
important.

500
00:28:10,240 --> 00:28:12,400
So if all I did was talk about
the latest and greatest task

501
00:28:12,400 --> 00:28:16,000
chair and you know, casters and
pneumatic cylinders and height

502
00:28:16,000 --> 00:28:18,200
adjustable desk, I would lose my
audience really quickly.

503
00:28:18,520 --> 00:28:21,800
Such a great point said, you
know, Jason Zircon just put out

504
00:28:21,800 --> 00:28:26,120
an episode of Let's Blow This up
yesterday, recapping the

505
00:28:26,120 --> 00:28:29,280
Empowered podcasting conference
and talking a little bit

506
00:28:29,280 --> 00:28:32,400
somewhere, some, somewhere along
the lines of what you're saying

507
00:28:32,560 --> 00:28:36,640
where connection is so important
the especially in person.

508
00:28:36,640 --> 00:28:39,240
But even still, if we can make
that human connection on our

509
00:28:39,240 --> 00:28:42,720
podcast, great.
But he was talking about how,

510
00:28:43,160 --> 00:28:45,160
you know, people came to this
conference, the Empowered

511
00:28:45,160 --> 00:28:48,960
Podcasting Conference, probably
a lot of them with the intention

512
00:28:48,960 --> 00:28:54,160
to learn, to get insights, to
get ahead in their podcasting

513
00:28:54,160 --> 00:28:58,080
game.
And they that's The funny thing

514
00:28:58,400 --> 00:29:01,960
is that they could probably,
they can not probably they can

515
00:29:01,960 --> 00:29:05,320
go and find all of that
information from those specific

516
00:29:05,440 --> 00:29:09,880
speakers all over the Internet.
So why come to a conference

517
00:29:09,880 --> 00:29:12,120
then?
It's because of the human

518
00:29:12,120 --> 00:29:14,320
connection.
It's because you get to learn

519
00:29:14,320 --> 00:29:17,480
about the people that are giving
you those insights at the

520
00:29:17,480 --> 00:29:19,960
conference.
You get to know who they are.

521
00:29:19,960 --> 00:29:22,760
You get to perhaps create
friendships, collaborations,

522
00:29:22,760 --> 00:29:27,280
partnerships with them.
Those connections are so

523
00:29:27,280 --> 00:29:30,640
important, and it translates on
a podcast just the same.

524
00:29:30,640 --> 00:29:33,160
You got it.
I believe that it is important

525
00:29:33,160 --> 00:29:37,000
that we get to know who the
people are behind the insights,

526
00:29:37,000 --> 00:29:40,040
behind the information.
Thank you for saying that, Sid

527
00:29:40,680 --> 00:29:42,360
Janae.
You're up, my friend.

528
00:29:42,360 --> 00:29:45,080
Welcome back.
What say you, Sir, on this topic

529
00:29:45,080 --> 00:29:48,440
of niching down or not?
Good morning, good morning.

530
00:29:48,440 --> 00:29:51,920
Excellent topic.
I love thinking about it because

531
00:29:52,320 --> 00:29:55,760
my podcast is not a niche
podcast, right?

532
00:29:55,760 --> 00:29:59,600
It's sure it might circle around
hacks and hobby that I started

533
00:29:59,600 --> 00:30:02,600
with, but it's something that's
very general.

534
00:30:02,600 --> 00:30:06,160
But I am looking at having those
conversations with people and

535
00:30:06,160 --> 00:30:09,880
learning about those people.
So when I think about niching

536
00:30:09,880 --> 00:30:13,480
down or why we should start with
an issuing down podcast, I'll

537
00:30:13,480 --> 00:30:16,800
look to none other than Pat
Flint, right?

538
00:30:16,800 --> 00:30:22,240
He started a blog which was all
about leads and you know,

539
00:30:22,280 --> 00:30:28,440
learning how to take that exam.
Now, that was not his intention,

540
00:30:28,760 --> 00:30:32,440
but for two years he just
documented and whatever he

541
00:30:32,440 --> 00:30:36,040
learned so that he could
successfully pass that leads

542
00:30:36,040 --> 00:30:40,240
exam, eventually sold that site.
And then he built a site called

543
00:30:40,240 --> 00:30:45,840
Smart Passive Income, the focus
being on passive income, and he

544
00:30:45,840 --> 00:30:48,120
grew that brand.
Now he can literally talk about

545
00:30:48,120 --> 00:30:50,600
everything, but he still stays
niched.

546
00:30:51,000 --> 00:30:54,640
And the reason why you want a
niche in the beginning or build

547
00:30:54,640 --> 00:30:58,960
a personal brand, as Amanda
said, is because you're going to

548
00:30:58,960 --> 00:31:03,720
resonate with that audience so
much more and build your

549
00:31:03,920 --> 00:31:07,960
expertise around that specific
topic.

550
00:31:08,360 --> 00:31:12,960
Like if I were to ask any of you
what's my niche or what's my

551
00:31:12,960 --> 00:31:15,240
expertise, would you know what
it is?

552
00:31:15,880 --> 00:31:18,120
Me personally, well, I know you
too well, Janae.

553
00:31:18,320 --> 00:31:22,200
Well, not maybe I don't, but I
but I have a good good idea, I

554
00:31:22,200 --> 00:31:24,760
think yes.
Lighting.

555
00:31:24,920 --> 00:31:29,400
It's lighting.
So I should start a lighting

556
00:31:29,400 --> 00:31:30,960
podcast?
I think that'd be that'd be a

557
00:31:30,960 --> 00:31:33,480
pretty good one.
And to Nick's point in the chat,

558
00:31:33,480 --> 00:31:37,520
be sure you talk to the lights.
Wait, say that against it.

559
00:31:37,520 --> 00:31:39,760
I'm not filing because I wasn't
paying attention to the chat.

560
00:31:40,400 --> 00:31:43,280
To Nick's point in the chat, you
should talk to the lights

561
00:31:43,280 --> 00:31:46,400
because he said to me something
in the chat relative to the fact

562
00:31:46,400 --> 00:31:48,560
that people would enjoy talking,
listening to you talk to a

563
00:31:48,560 --> 00:31:51,440
person rather than listening to
you talk to a standing desk.

564
00:31:51,440 --> 00:31:54,120
Yes, Yeah.
Great.

565
00:31:54,120 --> 00:31:58,520
But from that perspective, I
think niches help you get

566
00:31:58,520 --> 00:32:03,640
further, you know, further
faster as opposed to being very

567
00:32:03,640 --> 00:32:08,000
eternal.
That's why they So if you were

568
00:32:08,000 --> 00:32:12,440
talked, if you if you were to
take a gun analogy, a rifle

569
00:32:12,440 --> 00:32:16,320
would go much farther with its
bullet than a shotgun.

570
00:32:17,480 --> 00:32:18,600
That's it.
Yeah.

571
00:32:19,080 --> 00:32:21,640
Thank you, Janae.
Let's go to Mike Short and see

572
00:32:21,640 --> 00:32:24,880
if Mike is now available.
Mike, good morning.

573
00:32:25,520 --> 00:32:27,800
So I've got a couple of things
to input.

574
00:32:27,800 --> 00:32:31,120
First, I want to push back a
little bit on DRS focus on

575
00:32:31,120 --> 00:32:33,400
monetization.
I think there's a lot of reasons

576
00:32:33,400 --> 00:32:36,840
people have podcasts that are
successful podcasts.

577
00:32:36,840 --> 00:32:41,280
It could be that they're simply
trying to develop a reputation

578
00:32:41,280 --> 00:32:45,040
as an expert in their field, or
maybe it's a philanthropic or

579
00:32:45,040 --> 00:32:48,880
therapeutic type of thing, like
a cancer survivor whose reason

580
00:32:48,880 --> 00:32:53,000
for having the podcast is to
help other cancer people going

581
00:32:53,000 --> 00:32:56,320
through that, as opposed to the
monetization piece.

582
00:32:56,760 --> 00:33:00,800
When it comes to talking about
developing a niche, I think

583
00:33:01,000 --> 00:33:04,080
unless you're a personality, a
known quantity, and you can

584
00:33:04,080 --> 00:33:07,240
become that through your
podcast, but unless you're a Joe

585
00:33:07,240 --> 00:33:11,080
Rogan or an Amy Poehler or
somebody like that, you have to

586
00:33:11,080 --> 00:33:15,440
have consistency in the podcast.
What I mean by that is not

587
00:33:15,440 --> 00:33:19,280
frequency of episodes or
anything like that, but it's got

588
00:33:19,280 --> 00:33:21,720
to be the topic or who you're
talking to.

589
00:33:22,040 --> 00:33:25,800
And I think the developing a
specific kind of ideal avatar of

590
00:33:25,800 --> 00:33:28,560
your listener is the easiest way
to do that.

591
00:33:28,560 --> 00:33:31,920
But people need to know when
they listen to your podcast what

592
00:33:31,920 --> 00:33:34,280
to expect.
And if you're bouncing all over

593
00:33:34,280 --> 00:33:37,360
the place with different topics
and this, that and the other,

594
00:33:37,360 --> 00:33:40,680
yes, you'll you'll have some
people that will listen, but

595
00:33:40,680 --> 00:33:41,960
they'll listen to the next
episode.

596
00:33:42,160 --> 00:33:44,920
It's not what they expected and
all of a sudden you've lost

597
00:33:44,920 --> 00:33:48,240
them.
So I think having a niche or an

598
00:33:48,240 --> 00:33:53,760
ideal of who your ideal avatar
of a podcast listener is is

599
00:33:53,760 --> 00:33:57,520
pretty crucial, at least until
you become that known quantity

600
00:33:57,520 --> 00:34:01,840
that people follow you because
it's you rather than listening

601
00:34:01,840 --> 00:34:05,280
to the podcast because they want
something specific out of the

602
00:34:05,280 --> 00:34:08,520
podcast.
Thank you, Mike, I'm with you

603
00:34:08,520 --> 00:34:11,199
there.
I think it's in my opinion, at

604
00:34:11,199 --> 00:34:15,880
least to me, it's more important
to know who my audience is or to

605
00:34:15,880 --> 00:34:19,600
have a target of who the type of
audience I want.

606
00:34:19,840 --> 00:34:24,280
I think to me that's more
important than niching your

607
00:34:24,280 --> 00:34:29,400
topics down because, and I think
Nick said that too earlier, once

608
00:34:29,400 --> 00:34:33,600
we know who our audience is,
picking the right topics will

609
00:34:33,600 --> 00:34:35,560
come a lot more naturally at
that point.

610
00:34:36,199 --> 00:34:42,600
And on the monetization point, I
am with you guys that you can

611
00:34:42,600 --> 00:34:48,239
still be successful, you can
still have a podcast and you can

612
00:34:48,239 --> 00:34:53,040
still niche or not niche and not
choose to monetize your podcast.

613
00:34:53,040 --> 00:34:56,960
I have several clients that I
consult, several clients that I

614
00:34:56,960 --> 00:35:02,640
produce their podcast for them
and they don't monetize it.

615
00:35:02,880 --> 00:35:06,840
Why one option is, is because
they're just very passionate

616
00:35:06,840 --> 00:35:10,200
about the topic and they want to
get that their, their words out

617
00:35:10,200 --> 00:35:13,400
there.
And two, probably more relatable

618
00:35:13,400 --> 00:35:17,720
to some people, if they're doing
this as a business, they're

619
00:35:17,720 --> 00:35:19,640
using their podcast as a
marketing tool.

620
00:35:20,440 --> 00:35:23,640
And if you've been in business
for any period of time, you know

621
00:35:23,640 --> 00:35:26,200
that marketing is about spending
dollars.

622
00:35:26,480 --> 00:35:30,320
You're not monetizing the
podcast because you are trying

623
00:35:30,320 --> 00:35:32,560
to market your business, market
yourself.

624
00:35:32,920 --> 00:35:36,720
And so you were making a regular
investment and these clients pay

625
00:35:36,720 --> 00:35:38,320
me.
And like I said, the podcast

626
00:35:38,320 --> 00:35:43,520
itself isn't making money, but
they're using it to make money

627
00:35:43,520 --> 00:35:48,720
in other ways, right to to to
get people to come and buy their

628
00:35:48,720 --> 00:35:50,840
services, buy their products,
etcetera.

629
00:35:51,360 --> 00:35:55,680
I want to go to Phil better and
Phil, maybe you can explain real

630
00:35:55,680 --> 00:35:58,680
quick the last name thing,
because people, I'm, I'm sure

631
00:35:58,680 --> 00:36:01,720
people are curious.
I know I was and you explained

632
00:36:01,720 --> 00:36:04,280
it to me at the conference this
past weekend, and I'm going to

633
00:36:04,280 --> 00:36:07,400
ask you the poll question and
then feel free to also add on to

634
00:36:07,400 --> 00:36:09,720
any share any of your other
opinions.

635
00:36:10,280 --> 00:36:12,640
What do you think?
What's more important, doing the

636
00:36:12,640 --> 00:36:18,400
reps first as a new podcaster or
really nailing down that niche?

637
00:36:18,400 --> 00:36:21,960
In other words, is volume the
better path to finding your

638
00:36:21,960 --> 00:36:25,200
voice as a new podcaster?
You and I hate this.

639
00:36:25,240 --> 00:36:28,200
It depends, but good morning to
everybody.

640
00:36:28,200 --> 00:36:30,440
I'll answer Mark's first
question about my last name.

641
00:36:30,520 --> 00:36:34,280
Last name is better.
It is the English translation of

642
00:36:34,280 --> 00:36:37,560
a French last name, Lemur, which
means the best.

643
00:36:37,680 --> 00:36:40,360
I just thought that was a little
arrogant, so I dropped the the

644
00:36:40,920 --> 00:36:43,920
my last name then comes better.
So I just put it together, feel

645
00:36:43,920 --> 00:36:45,880
better.
So I hopefully you feel better

646
00:36:45,880 --> 00:36:50,200
hearing that explanation.
When it comes to podcasters, it

647
00:36:50,200 --> 00:36:53,760
comes down to your goal.
What is the goal of the podcast?

648
00:36:53,760 --> 00:36:57,840
What is the job of your podcast?
Now, if we're looking at the

649
00:36:57,840 --> 00:37:00,640
people who are independent,
where I came from, where they

650
00:37:00,640 --> 00:37:03,600
just have a passion for talking
about a subject, let's say

651
00:37:03,600 --> 00:37:09,280
movies, horror books, all those
things that really you can't

652
00:37:09,280 --> 00:37:12,960
make a business around because
it's slightly out there.

653
00:37:13,680 --> 00:37:17,280
Those people, they're
passionate, so they care about

654
00:37:17,280 --> 00:37:19,480
the topic they're talking about.
So they already have that niche.

655
00:37:19,520 --> 00:37:23,480
So they need the rats, they need
to get into the idea of what a

656
00:37:23,480 --> 00:37:24,960
broadcast is.
They need to understand the

657
00:37:24,960 --> 00:37:27,000
production because they don't
know that it's a business.

658
00:37:27,000 --> 00:37:30,160
Podcasting itself is a business
because you have a production,

659
00:37:30,360 --> 00:37:33,600
the pre, the post, the
marketing, it's a full business.

660
00:37:33,600 --> 00:37:37,640
You're presenting a product to
an audience that buys it with

661
00:37:37,640 --> 00:37:40,920
their time.
So as business people, we

662
00:37:40,920 --> 00:37:43,320
understand that.
We understand that we have a

663
00:37:43,320 --> 00:37:46,720
business, we put out a product
and our podcast is our marketing

664
00:37:46,720 --> 00:37:48,560
tool.
So either you're using your

665
00:37:48,560 --> 00:37:53,160
podcast to directly grow your
business, like Mark said, where

666
00:37:53,160 --> 00:37:55,480
you don't care if money comes
in, you're just using it to

667
00:37:55,480 --> 00:37:59,600
bring people from the outside
into your business, into your

668
00:37:59,680 --> 00:38:02,560
ecosystem.
So yes, you should theoretically

669
00:38:02,560 --> 00:38:06,360
have an overarching niche.
Should you be niche down to, you

670
00:38:06,360 --> 00:38:09,960
know, like Sid said, talking
about office furniture where you

671
00:38:09,960 --> 00:38:13,520
only talk about the latest
casters and doodads that come

672
00:38:13,520 --> 00:38:17,400
with office furniture?
Or are you going to be talking

673
00:38:17,400 --> 00:38:21,240
about the things that the people
inside office furniture world

674
00:38:21,240 --> 00:38:26,120
like to talk about, like mindset
or tactics or whatever it is

675
00:38:26,120 --> 00:38:31,200
that Sid talks about?
So you do need that niche, but

676
00:38:31,200 --> 00:38:33,480
at the same time, you can go a
bit above the niche and

677
00:38:33,480 --> 00:38:35,400
understand what the audience
niche is.

678
00:38:35,520 --> 00:38:38,360
What does the audience want to
hear about from people in the

679
00:38:39,040 --> 00:38:42,160
industry that you work in?
It depends on where you're

680
00:38:42,160 --> 00:38:44,120
coming from.
If you're using it as a vehicle

681
00:38:44,120 --> 00:38:49,880
for your business, then you need
to have less of a niche because

682
00:38:49,880 --> 00:38:52,640
you you're talking to the people
inside that industry.

683
00:38:53,000 --> 00:38:57,960
If you're going to be a someone
who doesn't use it for business

684
00:38:58,240 --> 00:39:00,520
and you just want to become
famous, quote UN quote, like

685
00:39:00,520 --> 00:39:03,200
become the next Joe Rogan or,
you know, the next shits and

686
00:39:03,200 --> 00:39:06,160
gigs or call her daddy, then
yeah, you need to be niche.

687
00:39:06,240 --> 00:39:10,240
You need to be at least very
specific on what you talk about

688
00:39:10,760 --> 00:39:13,680
so that you can you can grow
that community of people who

689
00:39:13,680 --> 00:39:17,600
love movies, love office
furniture, love talking about,

690
00:39:17,880 --> 00:39:21,800
you know, birds, if you will.
But if you're using it for your

691
00:39:21,800 --> 00:39:24,680
business, you don't really need
to be that niche.

692
00:39:25,160 --> 00:39:27,640
I find.
You just need to be what is the

693
00:39:27,640 --> 00:39:31,160
audience I'm going after and
what do they want to hear about

694
00:39:31,160 --> 00:39:33,880
in my industry?
That's my opinion.

695
00:39:34,760 --> 00:39:38,560
Thank you, Appreciate that and
another that here that's an

696
00:39:38,560 --> 00:39:41,440
example of why I want Phil on
the stage with us.

697
00:39:41,440 --> 00:39:45,120
I appreciate the answer.
And by the way, Sid, I've been

698
00:39:45,120 --> 00:39:48,600
looking for to quote Phil, I've
been looking for some doodads

699
00:39:48,600 --> 00:39:51,680
for my office furniture.
So if do you know where I could

700
00:39:51,680 --> 00:39:55,360
get any good doodads?
Oh and his phone just he just

701
00:39:55,360 --> 00:39:58,400
got a phone call as I asked.
So what's a do?

702
00:39:58,640 --> 00:40:01,520
What's a doodad?
That's what I want to know.

703
00:40:03,720 --> 00:40:06,120
I don't, I mean, I don't know
what a doodad is for office

704
00:40:06,120 --> 00:40:07,840
rancher.
Maybe just go and roam the halls

705
00:40:07,840 --> 00:40:11,360
of Staples or at home and see if
you can't find some doodad.

706
00:40:11,360 --> 00:40:13,040
I don't know, Marty.
He got me there, man.

707
00:40:15,080 --> 00:40:17,600
Maybe that's a Canadian thing,
Phil, Is that a Canadian?

708
00:40:18,040 --> 00:40:20,240
I'm just kidding, OK?
I think it is.

709
00:40:20,280 --> 00:40:23,960
I think our our office furniture
has a couple doodads and Knick

710
00:40:23,960 --> 00:40:26,240
knacks and a Paddy wack.
Give a bug a bone.

711
00:40:27,760 --> 00:40:28,720
Exactly.
They're.

712
00:40:28,720 --> 00:40:32,160
Very close to a Whatchamacallit.
Yes, exactly right.

713
00:40:32,320 --> 00:40:34,320
Did I ever tell everyone?
I'm sure I probably have.

714
00:40:34,520 --> 00:40:37,320
I went to college.
One of my fraternity brothers,

715
00:40:37,320 --> 00:40:40,560
his mom invented the
Whatchamacallit chocolate bar,

716
00:40:41,280 --> 00:40:43,080
and I just always find that very
cool.

717
00:40:43,920 --> 00:40:46,000
By the way.
Also, I think Phil may have

718
00:40:46,000 --> 00:40:48,680
changed somebody's mind.
At least one or two people in

719
00:40:48,680 --> 00:40:51,680
the room, because the poll asked
that question.

720
00:40:51,680 --> 00:40:57,920
Reps versus Neeshing first, and
we had the majority saying reps

721
00:40:57,920 --> 00:41:00,320
first, but we had a couple
people saying niche and now all

722
00:41:00,320 --> 00:41:02,480
of a sudden it's changed to
100%.

723
00:41:02,480 --> 00:41:04,960
So Phil, I think you changed
some opinions.

724
00:41:05,240 --> 00:41:09,120
Let's check in with my friend
Rich Perry.

725
00:41:09,120 --> 00:41:12,280
Rich, I'm going to ask you a
question along these lines here.

726
00:41:12,680 --> 00:41:15,000
What would you say to a
podcaster if they asked?

727
00:41:15,000 --> 00:41:21,040
You can can quote, UN quote, be
yourself, actually be a strategy

728
00:41:21,880 --> 00:41:25,640
or is that just luck?
And as a guy who who's in the

729
00:41:25,640 --> 00:41:28,240
marketing side of things, I'm
curious what you think about

730
00:41:28,240 --> 00:41:30,300
that question.
So again, can you be quote UN

731
00:41:30,300 --> 00:41:33,200
quote, be yourself?
Can that actually be a strategy

732
00:41:33,200 --> 00:41:36,520
or would it just end up being
luck if he ended up hitting it

733
00:41:36,520 --> 00:41:40,720
big with that strategy?
So the thing that I ruined the

734
00:41:40,720 --> 00:41:45,480
chat box before is that it
sounds like a lot of the folks

735
00:41:45,480 --> 00:41:49,880
here, we're coming from that
business arena.

736
00:41:49,880 --> 00:41:54,600
Like we're using it, you know,
for monetization or we're using

737
00:41:54,600 --> 00:41:59,040
it to like be an extension on
marketing extension of our

738
00:41:59,040 --> 00:42:00,600
brands.
You know, like you were saying,

739
00:42:00,600 --> 00:42:05,320
Mark, we may not be monetizing
the podcast, but we're using it

740
00:42:05,320 --> 00:42:10,480
for dollars later, right?
But we also have to remember

741
00:42:10,520 --> 00:42:14,160
that there are folks kind of
like what Dr. was saying that

742
00:42:14,160 --> 00:42:17,400
are using this maybe just as a
passion project.

743
00:42:18,560 --> 00:42:20,960
Back to what I was saying
before, the thing that I had

744
00:42:20,960 --> 00:42:25,120
thrown in the chat box was this
sounds very much like in

745
00:42:25,120 --> 00:42:28,520
broadcast television, we would
call that like a lifestyle show

746
00:42:28,760 --> 00:42:33,280
where, you know, we had a
lifestyle show on the TV station

747
00:42:33,280 --> 00:42:36,720
where I just came from.
And they talked about anything

748
00:42:36,720 --> 00:42:38,000
that was going on in the
community.

749
00:42:38,000 --> 00:42:41,360
One day it might be, you know,
this business owner that just

750
00:42:41,360 --> 00:42:43,440
opened and they're talking about
the grand opening.

751
00:42:43,720 --> 00:42:46,360
You know, the next day maybe
they have some high school kids

752
00:42:46,360 --> 00:42:50,080
talking about, you know, some
play that they're doing or a

753
00:42:50,080 --> 00:42:53,320
fundraiser that's happening.
And the next day they have, you

754
00:42:53,320 --> 00:42:56,920
know, a nonprofit talking about
the 5K that they've got coming

755
00:42:56,920 --> 00:43:01,760
up and things like that.
And it really was a anything

756
00:43:01,760 --> 00:43:06,400
goes kind of a show.
It's a lifestyle show.

757
00:43:06,520 --> 00:43:10,000
And they had an audience.
There might be some podcasters

758
00:43:10,000 --> 00:43:12,640
out there that come from that
arena.

759
00:43:12,880 --> 00:43:15,760
They want to just have a talk
show or they just want to have

760
00:43:15,840 --> 00:43:19,160
a, you know, whatever I feel
like talking about today.

761
00:43:19,560 --> 00:43:24,520
But then in that context, like
kind of what Victoria was

762
00:43:24,520 --> 00:43:28,320
saying, that kind of is the
brand or that kind of is the

763
00:43:28,360 --> 00:43:32,000
niche because people who are
just interested in a lot of

764
00:43:32,000 --> 00:43:36,720
stuff might be coming to that
show just to hear about what the

765
00:43:36,720 --> 00:43:39,360
host is talking about.
They just want to be entertained

766
00:43:39,360 --> 00:43:42,320
for that 30 minutes or that 45
minutes, whatever.

767
00:43:42,800 --> 00:43:46,880
So I don't know.
From a business standpoint, I

768
00:43:46,880 --> 00:43:49,760
think it makes sense to know
what you're talking about and

769
00:43:49,760 --> 00:43:51,440
communicate that to the
audience.

770
00:43:51,920 --> 00:43:56,160
If you're doing this is just an
interest piece, maybe just have

771
00:43:56,160 --> 00:43:59,520
a little bit more flexibility.
And I know I really didn't

772
00:43:59,720 --> 00:44:05,960
provide an answer, but I guess
that is my answer is, I guess

773
00:44:05,960 --> 00:44:08,720
it's more on perspective and
like you know, what you're

774
00:44:08,720 --> 00:44:11,760
trying to get out of the podcast
to begin with.

775
00:44:12,360 --> 00:44:16,360
I think what you're speaking to,
it can be a formula, can be a

776
00:44:16,360 --> 00:44:21,080
successful formula with say and
more of an entertainment style

777
00:44:21,080 --> 00:44:24,840
podcast, you know, a podcast
that's maybe talking pop culture

778
00:44:24,840 --> 00:44:28,400
or you know, in my case, we had
my old show.

779
00:44:28,400 --> 00:44:33,160
It was more of a buddy comedy
slash pop culture podcast.

780
00:44:33,160 --> 00:44:35,560
So and, and that worked be just
to the point.

781
00:44:35,560 --> 00:44:39,200
Like you said, sometimes we're
using it using a podcast as an

782
00:44:39,200 --> 00:44:43,720
escape.
We want to unwind from the usual

783
00:44:43,720 --> 00:44:46,800
day-to-day stuff that we're
already thinking thinking about.

784
00:44:46,800 --> 00:44:50,240
And we do want some variety and
that could work well for some

785
00:44:50,240 --> 00:44:53,360
shows and some audiences.
It still can work with other

786
00:44:53,360 --> 00:44:55,680
types of genres besides
entertainment.

787
00:44:55,680 --> 00:44:58,520
I'm just using that specifically
as one that I could see that

788
00:44:58,520 --> 00:45:00,640
working.
And of course, I can hear other

789
00:45:00,640 --> 00:45:04,840
people arguing with me saying,
no, you still need to be very

790
00:45:04,840 --> 00:45:06,960
specific on the things that you
talk about.

791
00:45:06,960 --> 00:45:09,800
But you know, there could be a
lot of podcasts we could point

792
00:45:09,800 --> 00:45:14,800
to that would disprove that,
which actually, maybe this is

793
00:45:14,920 --> 00:45:17,360
our final question.
And before I get to the final

794
00:45:17,360 --> 00:45:20,240
question, I just want to
encourage everyone check out

795
00:45:20,560 --> 00:45:24,960
Let's Blow This Up, the podcast
by Jason Zircon, part of this

796
00:45:24,960 --> 00:45:28,120
community, a strong part of the
Empowered Podcasting Conference

797
00:45:28,120 --> 00:45:32,000
community.
He did a full recap on the

798
00:45:32,000 --> 00:45:35,720
conference and more, even more
talking about the power of

799
00:45:35,720 --> 00:45:42,720
community and how strong
strongly that can help you along

800
00:45:42,720 --> 00:45:45,240
your journey.
And I, I would just, I really

801
00:45:45,240 --> 00:45:47,400
encourage you if you were there,
I think you're going to

802
00:45:47,400 --> 00:45:50,360
absolutely love it.
If you weren't there, I think

803
00:45:50,360 --> 00:45:54,040
you're going to understand why
we loved this conference so much

804
00:45:54,040 --> 00:45:57,920
and why we got so much out of it
from so many different angles.

805
00:45:57,920 --> 00:46:01,840
So check out Let's Blow This Up
by Jason Circone.

806
00:46:01,960 --> 00:46:05,480
You can find
that@bomtrackmedia.com.

807
00:46:05,480 --> 00:46:08,720
That's Jason's company,
business, etcetera.

808
00:46:09,600 --> 00:46:12,640
Let's blow this up.
OK, so curious if anyone wants

809
00:46:12,640 --> 00:46:16,200
to share an example of their
favorite creator, their favorite

810
00:46:16,200 --> 00:46:22,520
podcaster or show that doesn't
stick to one topic that doesn't

811
00:46:22,520 --> 00:46:28,200
have a super niched down show.
I'm curious if anyone has an

812
00:46:28,200 --> 00:46:30,640
example yet.
For example, Janae shared

813
00:46:31,280 --> 00:46:34,720
somewhat a little bit about Pat
Flynn, Although I think I feel

814
00:46:34,720 --> 00:46:38,920
like Pat Flynn any of his
podcasts, they are relatively

815
00:46:38,920 --> 00:46:42,280
niched down.
But does anyone have a podcast

816
00:46:42,280 --> 00:46:46,400
they could share with us?
Or did I ask the wrong question?

817
00:46:46,400 --> 00:46:50,000
Go ahead, Janae.
Yeah, there's one by Hassan

818
00:46:50,000 --> 00:46:53,600
Minhaj and it's it's called
Hassan Minhaj Does Not Know.

819
00:46:53,600 --> 00:46:56,040
And he brings on different
experts and talks about

820
00:46:56,040 --> 00:46:59,440
different topics.
It's a really entertaining show

821
00:46:59,440 --> 00:47:01,120
for sure.
And it's it's a new one that

822
00:47:01,120 --> 00:47:05,040
just came on.
And because Hassan Minhaj, stand

823
00:47:05,040 --> 00:47:08,680
up comedian, he's done so much
work, people are going to flock

824
00:47:08,680 --> 00:47:12,840
to him to go listen.
Ron Burgundy, The Ron Burgundy

825
00:47:12,840 --> 00:47:18,040
podcast is another one that's on
iHeartRadio again to build.

826
00:47:18,040 --> 00:47:21,560
It's literally talks about
everything you can think about.

827
00:47:22,080 --> 00:47:24,720
But when you go there, you're
going to get entertained and

828
00:47:24,920 --> 00:47:26,680
then you're going to learn
something new.

829
00:47:27,160 --> 00:47:32,240
And one episode that I just
still remember is where he

830
00:47:32,240 --> 00:47:37,880
brought on a brain surgeon or
brain scientist and, you know,

831
00:47:37,880 --> 00:47:39,680
talked about that.
So I still go back to that

832
00:47:39,680 --> 00:47:44,480
episode and talk about it
because I learned something very

833
00:47:44,480 --> 00:47:48,000
specific on that episode.
So the two examples.

834
00:47:48,320 --> 00:47:49,160
All right.
Thank you, Janae.

835
00:47:49,160 --> 00:47:51,560
Appreciate that.
And Sid, I think you've got

836
00:47:51,560 --> 00:47:52,440
something.
Go for it.

837
00:47:52,800 --> 00:47:54,600
Kind of like what Victoria said
in the chat.

838
00:47:54,600 --> 00:47:58,040
Apparently I only listen to
niche podcast because as I'm

839
00:47:58,440 --> 00:48:02,400
looking through my player, I'm
like, well that's nice, that's

840
00:48:02,440 --> 00:48:05,920
nice, but one, but they're all
different niches, right?

841
00:48:05,920 --> 00:48:08,200
So, but it may be topical, I
don't know.

842
00:48:08,840 --> 00:48:11,200
So, but one of the shows that I
really, really enjoyed, it's a

843
00:48:11,200 --> 00:48:12,560
new show that I recently
discovered.

844
00:48:12,560 --> 00:48:15,200
It's not a new show, but it's a
show that I recently discovered.

845
00:48:15,760 --> 00:48:19,280
It's called Just a moment and
seems Brent Menswear.

846
00:48:19,280 --> 00:48:23,720
He talks to people that have had
a moment of transition in their

847
00:48:23,720 --> 00:48:26,720
life or a moment of an aha
moment, something that really

848
00:48:26,720 --> 00:48:30,360
changed their life.
And he does it in this narrative

849
00:48:30,360 --> 00:48:34,280
style for the 1st 10 minutes.
Then he brings the guest on and

850
00:48:34,280 --> 00:48:39,120
he talks for another 10 minutes.
And I guess that's niche.

851
00:48:39,360 --> 00:48:42,800
From the perspective of that,
it's like, what's the turning

852
00:48:42,800 --> 00:48:43,840
point that happened in your
life?

853
00:48:43,840 --> 00:48:45,920
That could be considered a niche
or it could be considered a

854
00:48:45,920 --> 00:48:48,920
topic.
But as relates to niche of the

855
00:48:48,920 --> 00:48:51,760
type of people that he's talking
to, I don't think he actually

856
00:48:51,760 --> 00:48:54,200
has a niche because I think it's
open enough that it talks to

857
00:48:54,200 --> 00:48:57,760
everybody, but it is talking
about moments of turning point

858
00:48:57,760 --> 00:48:59,520
that really changed the
trajectory of your life.

859
00:48:59,520 --> 00:49:01,280
So I kind of think it is niche.
I don't know.

860
00:49:01,280 --> 00:49:04,840
Kelly, Mark.
I guess that is depending on the

861
00:49:04,960 --> 00:49:08,160
perspective.
It sounds niche or like you

862
00:49:08,160 --> 00:49:10,960
said, maybe topical.
Does anyone else have any

863
00:49:10,960 --> 00:49:14,560
thoughts on it, what they think
about that Sid's example?

864
00:49:15,360 --> 00:49:20,200
OK, I was doing a quick search
here on ChatGPT asking for shows

865
00:49:20,200 --> 00:49:25,080
that aren't particularly niche.
And interestingly and maybe not

866
00:49:25,080 --> 00:49:28,520
surprisingly, we got a lot of
the big name shows and I think

867
00:49:28,520 --> 00:49:32,200
actually Phil had shared a few
of them as well, Call her Daddy

868
00:49:32,200 --> 00:49:34,920
being one of them, Joe Rogan
Experience being another one of

869
00:49:34,920 --> 00:49:35,840
them.
And.

870
00:49:37,320 --> 00:49:39,400
I would argue that.
I would argue that Call Her

871
00:49:39,400 --> 00:49:41,320
Daddy is niche.
I watched part of the

872
00:49:41,320 --> 00:49:42,840
documentary about her last
night.

873
00:49:42,840 --> 00:49:45,480
I watched the first half the
documentary about her and I

874
00:49:45,480 --> 00:49:47,000
could argue that her show is
niche.

875
00:49:47,000 --> 00:49:50,920
She talks to 20 to 30 year old
women about things that happened

876
00:49:50,920 --> 00:49:52,760
in their life and she's talking
candidly about that.

877
00:49:53,120 --> 00:49:54,680
That could be considered a
niche.

878
00:49:54,880 --> 00:50:01,400
That's very true and it was even
more niched when it originally

879
00:50:01,400 --> 00:50:05,120
started because it originally
started as a dating focused show

880
00:50:05,920 --> 00:50:11,560
and now it includes more mental
health, fame, pop culture

881
00:50:11,760 --> 00:50:15,880
interviews, etcetera.
So she's will say she's loosened

882
00:50:15,880 --> 00:50:18,240
it up.
I would agree with you that it

883
00:50:18,240 --> 00:50:21,000
it's still kind of considered
niched down.

884
00:50:21,520 --> 00:50:25,760
So if anyone else doesn't have
any examples, all right, let's

885
00:50:25,760 --> 00:50:28,840
go to Dr. because I want to talk
to you guys real quick about

886
00:50:28,840 --> 00:50:32,600
your opinions about playing
these clips and doing this more

887
00:50:32,600 --> 00:50:35,240
regularly.
First of all, clearly we proved

888
00:50:35,440 --> 00:50:38,080
that we could have lots of
discussion around playing just

889
00:50:38,080 --> 00:50:41,560
one clip.
Dr. had an idea and I wanted her

890
00:50:41,560 --> 00:50:44,920
to take a minute before we wrap
up to share about this idea for

891
00:50:44,920 --> 00:50:47,440
future segment moving forward.
Go ahead, DRI.

892
00:50:47,800 --> 00:50:52,720
Was thinking that Wednesday is
Newsday and I thought we could

893
00:50:52,800 --> 00:50:57,480
dedicate a day to everyone.
Not everyone but the team

894
00:50:57,480 --> 00:51:04,360
members recommending an episode
that either they love or they

895
00:51:04,360 --> 00:51:06,440
hate something that has just
stuck with them.

896
00:51:06,680 --> 00:51:09,520
It doesn't even have to be a
current episode.

897
00:51:09,520 --> 00:51:13,560
Maybe it's an older episode that
has just really stuck with you.

898
00:51:13,960 --> 00:51:19,280
And if you give us the clip or
maybe the time stamps of from

899
00:51:19,280 --> 00:51:24,480
what to what and we can dedicate
a day that we can play one or

900
00:51:24,480 --> 00:51:27,200
two or three depending on how
the conversation goes.

901
00:51:27,440 --> 00:51:34,160
Also give us maybe four really
deep questions and and Mark can

902
00:51:34,160 --> 00:51:37,320
choose which ones that he thinks
is going to, you know, has the

903
00:51:37,320 --> 00:51:40,960
most legs.
And I think this could I think

904
00:51:40,960 --> 00:51:44,720
this could be something, but we
need some guidelines like what

905
00:51:44,720 --> 00:51:47,880
day are we going to do it?
How long should the clips be?

906
00:51:48,120 --> 00:51:51,160
Things like that.
Yeah, I think Thursdays would be

907
00:51:51,160 --> 00:51:55,040
a great day to do that normally.
I think that we could open that

908
00:51:55,040 --> 00:51:57,960
up to anyone in this community.
Doesn't necessarily have to be

909
00:51:57,960 --> 00:51:59,560
the the leaders of the
community.

910
00:51:59,560 --> 00:52:02,240
I think if, you know, maybe I'll
create something where people

911
00:52:02,240 --> 00:52:05,120
could submit and send it in to
us.

912
00:52:05,560 --> 00:52:08,160
But I like that idea.
And I think the way we would do

913
00:52:08,160 --> 00:52:12,160
it is if you've got a show or
particularly we're looking for

914
00:52:12,160 --> 00:52:14,920
specific episodes or clips
within the episodes.

915
00:52:15,080 --> 00:52:18,960
So let's say this episode was
the one you you picked just for

916
00:52:18,960 --> 00:52:21,200
discussion sake of the
podcasting morning chat.

917
00:52:21,520 --> 00:52:25,800
You could submit that and maybe
there's a specific section of

918
00:52:25,800 --> 00:52:27,320
that that you want to talk
about.

919
00:52:27,320 --> 00:52:30,200
You just give us some rough time
codes and we'll go ahead and

920
00:52:30,480 --> 00:52:33,520
edit and isolate so we can play
the clip because I'm we're

921
00:52:33,520 --> 00:52:35,720
certainly not going to play a
full episode of someone else's

922
00:52:35,720 --> 00:52:39,200
podcast here and talk about it.
So we so you'll share some

923
00:52:39,200 --> 00:52:42,080
highlights with us that you
think would be interesting and

924
00:52:42,080 --> 00:52:44,360
then we'll take it from there.
Right.

925
00:52:44,360 --> 00:52:48,680
And then you have to tell us why
it is that this particular

926
00:52:48,680 --> 00:52:52,400
episode has stuck with you.
What is it that has really

927
00:52:52,400 --> 00:52:54,600
resonated with you?
And so that's what's going to

928
00:52:54,600 --> 00:52:58,200
get the conversation going.
That sounds awesome.

929
00:52:58,200 --> 00:53:03,200
OK, so I think we're going to do
this and I'm going to create

930
00:53:03,280 --> 00:53:07,000
some form and Dr. we can
collaborate on the form.

931
00:53:07,240 --> 00:53:10,040
We'll we'll create a form for
the community that they can fill

932
00:53:10,040 --> 00:53:13,000
out and we'll shoot to do this
every Thursday.

933
00:53:14,120 --> 00:53:16,440
So next Thursday, everyone.
Yep, Yep.

934
00:53:16,440 --> 00:53:19,840
And I'll go ahead and make sure
we we've already been collecting

935
00:53:19,840 --> 00:53:21,880
some clips.
So just in case it takes a

936
00:53:21,880 --> 00:53:25,200
minute for people to get catch
on to this, we'll have stuff for

937
00:53:25,200 --> 00:53:26,640
Thursdays.
What do we call it?

938
00:53:26,880 --> 00:53:29,040
Sound clip Thursday or what do
we call it?

939
00:53:29,240 --> 00:53:34,800
Sounds like a job for ChatGPT.
We'll have to figure that out.

940
00:53:34,840 --> 00:53:37,160
Yeah.
So to be continued and maybe

941
00:53:37,160 --> 00:53:39,560
even a little more discussion
tomorrow about it.

942
00:53:39,560 --> 00:53:42,000
But tomorrow, yes, we are
sharing our wins from the week.

943
00:53:42,160 --> 00:53:44,680
And I may hack.
I actually do have a clip I want

944
00:53:44,680 --> 00:53:47,960
to play tomorrow and discuss
before we dig into our wins from

945
00:53:47,960 --> 00:53:52,200
the week.
It's a clip of Gary Vee talking

946
00:53:52,200 --> 00:53:55,400
about his prediction for the
future of podcasting.

947
00:53:55,800 --> 00:53:59,440
And he has been known to predict
a lot of other things, like

948
00:53:59,440 --> 00:54:02,960
social media, for example, when
it wasn't really that popular

949
00:54:02,960 --> 00:54:05,120
yet.
He had some predictions that

950
00:54:05,120 --> 00:54:07,560
have certainly come true since
then, especially from the

951
00:54:07,560 --> 00:54:10,840
creator side of things.
So we'll play it and then talk

952
00:54:10,840 --> 00:54:12,600
about that a little bit tomorrow
too.

953
00:54:12,800 --> 00:54:16,000
And then, of course, share our
wins from this past weeks.

954
00:54:16,120 --> 00:54:17,920
So bring it tomorrow.
And yes, DRI.

955
00:54:18,600 --> 00:54:21,680
Just wanted to make clear, it
doesn't necessarily have to be

956
00:54:22,280 --> 00:54:26,960
an audio clip from an episode.
It can be a clip from, you know,

957
00:54:27,040 --> 00:54:28,920
a YouTube.
That's where we're getting our

958
00:54:28,920 --> 00:54:31,800
clips from a lot is YouTube and
we're just playing the audio of

959
00:54:31,800 --> 00:54:33,880
the YouTube, so keep that in
mind as well.

960
00:54:33,960 --> 00:54:35,480
Absolutely.
Thank you for that

961
00:54:35,480 --> 00:54:38,120
clarification.
Join us tomorrow, 7:00 AM

962
00:54:38,120 --> 00:54:40,040
Eastern live.
And if you can't, then you can

963
00:54:40,040 --> 00:54:43,560
catch us just a couple hours
later on your favorite podcast

964
00:54:43,560 --> 00:54:49,200
platform or at
podpodpage.com/PMC.

965
00:54:49,200 --> 00:54:53,040
Until tomorrow.
Make it a great day everybody.

966
00:54:53,160 --> 00:54:53,600
Take care.