379 - Open AI Unveils Sora 2, Mel Robbins Tops Charts, & Celebrity vs. Indie Name Battle

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Good morning Podcasting Morning
Chat.

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Today is Wednesday, October 1st,
2025, and today we're diving

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into the latest podcasting news,
from AI powered editing and

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naming tools to community
debates, celebrity clashes, and

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the events and awards making
industry headlines.

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So if you're listening live on
Clubhouse, hit the share button,

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bottom left hand side of the
screen and share it.

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However, Clubhouse lets you.
And if you're listening via

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podcast or YouTube, please share
this episode with a fellow

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podcaster.
And now give us about 30 seconds

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and we'll get things rolling.
Thanks for being here.

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Good morning again, podcasting
Morning chat.

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Thank you for being here.
I am your host Mark Ronick, and

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on stage with me we have Nick
Nolbach, producer Ashley Feller,

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Dr. Faye and Sid Meadows.
And man does what a difference a

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day makes.
We had people filing in first

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thing in the morning and then
all of a sudden today it's a

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little quiet in here.
But in typical fashion, the live

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audience usually files in in the
first few minutes.

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So let's dig into it, shall we?
Today, podcast data as of

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yesterday, September 30th.
By the way, I can't believe it's

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already October 1st.
I can't believe I'm done with

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Empowered podcasting too.
It's pretty crazy how time flies

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and I just again, I remember
like 2 months ago when I was

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really stressing and thinking
how am I going to ever get

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through and get to the event and
before you know it blink of an

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eye it's here and gone.
OK, so for today, well, again,

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this is as of yesterday, the
number of podcasts that updated

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over the past week 181,808 and I
don't again as of I said the

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same thing last week, don't know
how that compares to the

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previous week because there's
something broken in the tool

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that I've been using.
So, but I do know 181,000 plus

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have updated over the past week,
meaning at least one new episode

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was published.
So I'll share another stat.

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Total podcasts updated in the
last 30 days, 314,157.

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And by the way, shout out to
Jeff Dwoskin, who has made it

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officially one person in the
live audience.

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OK, so we know it's not
clubhouse then?

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We can maybe assume that, but.
Not to say that's sad if it's

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up.
What a night and day difference

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from yesterday and today.
And by the way, Jonathan Howard

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has joined us again on stage.
Jonathan, I know you're in

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Florida right now.
Thank you for being here.

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I know that it is your vacation
time, so I'm appreciate you

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being here.
And I, I grabbed some social

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media news just in case.
And if you have anything, you'll

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let us know when we get there.
First, let me also share number

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one podcast on Apple.
I always like to share the

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number ones on the big
platforms.

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Again, the Charlie Kirk show,
understandably so, I suppose

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being that is a hot topic for
sure and I'm not making light of

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that.
It is a but it is a hot topic

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for sure.
So doesn't surprise me that that

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show has remained number one.
I'm going to hold off on the

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number one from Spotify because
Dr. is going to give us her top

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five.
It's not really her top five.

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It's the Spotify top five list.
Go for it, Dr. So #5 crime,

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conspiracy, cults and murder #4
is the Tucker Carlson show.

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We haven't seen that in the top
five in a while #3 is Matt and

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Shane's secret podcast #2 is the
weekend with the Obama #1 is the

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Joe Rogan Experience.
What a surprise.

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And I just have to stop and say,
Sid, are you happy now?

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Because last week when I did it,
you had to complain out loud to

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everybody that I did a poor job
and you wanted Dr. back.

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Is it better now?
That's certainly more in line

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with what we typically expect
from the top five.

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So yes, thank you, Mark.
You're welcome, Sid.

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Good.
Morning to you.

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Thank you.
You make me feel so loved.

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I love that.
Thank you.

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And the top five you have
another list.

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I do and so this week's random
chart is how to and.

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That's a category that we fall
in.

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Yeah, OK.
But not not in the top five,

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unfortunately.
Right, not yet, not yet, not

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yet.
So #5 is impact with Eddie

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Wilson #4 is Mick unplugged #3
is Jamie Curtin.

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OK #3 is Jamie Curtin Lima show
#2 is the mid week rise up in #1

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Sid are you listening the Mel
Robbins podcast?

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There it is, Mel Robbins, the
number one show for the most

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commercials in a podcast.
No, I I kid, I kid.

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Thank you, Dr. Getting aside, I
think it might be, it could be.

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I mean, yes, there's some
validity to that statement.

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And yeah, I I don't know that
for sure.

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I forget who actually listens to
the show.

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Yeah, you need to time how many
commercials?

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Like how much time is
commercials?

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Versus actual content.
Well I can tell you the 1st 6

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minutes is commercials and then
there's at least 2 minutes of

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her reading the bio off of her
guests.

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So I've started just like fast
forwarding through it.

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But I do see an option when I
open or who I list on Apple.

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I do see an option to pay and
listen without ads, so I'm not

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going to do that.
But this is a trend I've seen

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across the board.
Perhaps it'd be getting longer

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and longer.
The one from this week is an

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hour and a half, and that's a
big commitment.

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Probably.
That's a big commitment.

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That's a trend I'm seeing.
Content or is an hour cafe with

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you?
Know what I mean Like.

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It's probably an hour and 15
minutes of content and 15

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minutes of ads.
I'm getting lost.

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I have never timed that, but
each ad breaks about 3 minutes.

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There you go.
And hey, by the way, can we just

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acknowledge that now the
audience is starting to fill up

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again?
Look, we're I don't really care,

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right?
Like, I mean, of course I care.

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I love having people come in and
join us.

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And if it was an empty room,
other than all of us on stage,

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it's fine.
The show goes on.

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I don't I don't mind.
And it's always nice to see some

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familiar faces, some new faces.
Hello to Tim.

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Tim from the Empowered
Podcasting Conference community.

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He's back again.
That's great to see.

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And of course, some old familiar
as well here this morning.

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So thank you all for being here.
And I did want to say this for a

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second.
We're talking about this the,

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you know, the writ, the shows
that are riddled with ads like

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Mel Robbins.
And we often give advice saying

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don't put too many ads, maybe
not even put them in the front

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of the show because you're going
to turn people off.

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And yes, of course, Mel Robbins
is a big name, but she's got the

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number one show in the how to
category right now, so people

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are still listening and it's not
necessarily sending everyone

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away.
But they could forward just like

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Sid does.
She would still get on the

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charts right?
Absolutely.

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And I think, and I, I'm guessing
a lot of people do hit the skip

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button, but it doesn't send them
away is my point.

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Just an interesting thing to
think about, you know, and that

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so Nick, you just said she's in
in the chat, she's an outlier

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and I'm curious if you would
explain a little further.

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Just because of her name, just
because of how big she is,

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people are willing to press the
skip fund a couple times or

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endure the ads because of who
she is.

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I think just any independent
podcaster that's trying to make

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a name for themselves, if they
did the same thing, people would

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just turn it off because they've
either, I'm guessing, read her

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books or seen her content or
something that is built an

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immense amount of trust that
they'll basically go through the

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thickened bit for her.
And usually as independent

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podcasters, especially in the
beginning, you don't have that

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trust with anybody.
You don't have those ride or die

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people that are like I can
endure this for you.

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So you think that there is a
there's a factor here where if

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you know who the host is, if you
they have that credibility, that

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clout, even if you've not never
listened to an episode of their

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podcast, you'll be more tolerant
of it because of who that person

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is.
I hear you.

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All right, Sid and Alex want to
chime in.

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Let me go to Sid.
Go ahead, Sid.

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Yeah, I think I do agree with
Nick that she's an outlier, but

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I think for me, what resonates
with her is her content is

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really great.
It's really good content, even

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though some of it's really long.
It takes me a couple of listens

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to listen to it.
But I also think she's just so

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real and she's just like she's
an in your face real person.

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She gets vulnerable and
emotional on her show when

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things hit her.
She doesn't hide that.

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She talks to you like your mom
talks to you sometimes, which we

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all need occasionally.
And I think that that just

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resonates with people.
And I agree with what Ashley put

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in the chat.
I do think she's emerging as the

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new Oprah Winfrey.
She just an in your face kind of

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person.
And I really enjoy her content.

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So I tend to look past the ads.
I'm a fan.

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I just the shows are a little
bit long for me, but that's me

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personally.
That didn't mean somebody else

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is not going to consume all hour
and half in one listening.

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And the ads kind of are
irritating, but because I want

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to get straight to the content,
but that doesn't mean I'm going

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to stop listening.
I'm just going to Fast forward

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through them.
So I just think it's her

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approach to it because she's
just, she's, she's identifiable

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and real in my opinion.
I'm with you there, said I hear

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what you're saying.
And this goes back to what we

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were talking about at the
Empowered Podcasting weekend.

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A lot of conversation around
being real, being emotional,

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sharing your personal stories.
And she does that really well.

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And what it's sounding like, at
least for Sid, is the

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commercials are annoying, but
there's something he'll deal

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with because he does feel
connected to this, this host, He

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does feel like she has valuable
information and content to

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share.
And so it's just a good lesson

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to pay attention to that.
Yes, sometimes we can go against

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the grain of what all the gurus
are telling us to do and still

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be a successful show because if
the contents good.

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If you're a trusted host, the
rest of that stuff sometimes

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doesn't matter as much.
So the other day she had, when I

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we were in Charlotte, she had a
astronaut on a lady astronaut, I

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forget her name.
She's Indian, I believe, and, or

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from Indian descent.
She's an American.

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And the conversation was just
fascinating about this lady and

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what she's been through
balancing being an astronaut and

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being a mom.
It just feels like a real

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conversation.
So I mean, I enjoy it, but it's

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not for you.
It's not for you.

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You don't have to listen to her
podcast.

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Like Jonathan said that in the
chat that he loves her books but

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doesn't really care for the
podcast.

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That's great.
You have that choice to hit play

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and to not hit play.
So for me, I choose to.

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I just say certain things about
it I don't like, but it's not

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right now.
It's not going to stop me from

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listening.
Yeah, that's and that's a great

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point.
What you just said said it's we

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talked about this before that
when you have a podcast, it's

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not really just your podcast.
You're really more of a

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multimedia platform if you
really want to take advantage

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and and grow a community, right.
So Mel Robbins does it in

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multiple ways, books, podcasts,
etcetera.

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I think that's an important
point.

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I see that Alex dropped off so
DRI know you have some cooking.

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Do if you haven't already.
Did you?

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I'm not in there, but I just
yeah, I did.

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So the other thing that Sid
brought up was that she does

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long intros of her guests and I
used to have a client that used

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to do that.
And I mean it used to go into

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and she likes to take long walks
on the beach and she cooks,

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makes pickled, you know, pickled
canning with her grandchildren.

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I'm like, what is she?
This is going on too long.

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I mentioned it to her and she
says, Oh, well, I just, I just

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00:13:26,040 --> 00:13:29,440
thought it would be fun.
And I'm like, no, no, it's not.

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00:13:29,680 --> 00:13:34,240
It's not fun.
So yeah, oh man.

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00:13:34,400 --> 00:13:36,760
Let's let's see here and Renee
in the chat.

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00:13:36,760 --> 00:13:39,560
Thank you.
Dr. Renee in the chat says

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00:13:39,560 --> 00:13:43,520
people don't stay for the name.
People stay because they are

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00:13:43,520 --> 00:13:46,960
changing.
Time is too important to listen

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00:13:46,960 --> 00:13:49,640
if it's not worthwhile.
It's an interesting point.

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I see Nick agrees in the chat.
He says 100% she never could

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00:13:54,400 --> 00:13:56,840
have built that trust without
delivering.

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00:13:56,840 --> 00:14:01,440
That's that.
That's what has made her a big

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00:14:01,560 --> 00:14:02,920
name.
Yeah.

234
00:14:02,920 --> 00:14:05,120
It's now I feel like we're
almost getting into chicken or

235
00:14:05,120 --> 00:14:08,080
the egg kind of conversation
here.

236
00:14:08,080 --> 00:14:10,400
All interesting points.
Thank you all for diving into

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00:14:10,400 --> 00:14:12,880
that.
Let's keep things moving with

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00:14:12,880 --> 00:14:16,400
some more news as I look to make
sure I see.

239
00:14:16,400 --> 00:14:18,080
I did it.
I was going to hit the wrong.

240
00:14:18,080 --> 00:14:19,800
I knew I was going to hit the
wrong button.

241
00:14:19,800 --> 00:14:25,640
And I did it twice already on
this show.

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00:14:25,640 --> 00:14:28,880
I've hit the wrong button.
So I'm I'm keeping up the streak

243
00:14:28,880 --> 00:14:32,720
and and then some.
All right, some events going on

244
00:14:32,720 --> 00:14:35,400
around the world or, or awards
for that matter.

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00:14:35,400 --> 00:14:39,120
Let's start with awards.
Rd. just opened entries for the

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00:14:39,120 --> 00:14:45,280
2025 Creator of the Year awards.
This is a newer category or a

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00:14:45,280 --> 00:14:49,400
newer award that came?
I think it last year might have

248
00:14:49,400 --> 00:14:51,240
been the first year that they
started that.

249
00:14:51,240 --> 00:14:53,640
I could be wrong but I'm pretty
sure I'm not.

250
00:14:54,080 --> 00:14:58,000
They're offering $200,000 in
cash and prizes.

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00:14:58,000 --> 00:15:03,680
Categories include creator of
the year which can earn you 25 K

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00:15:03,920 --> 00:15:07,000
People's Choice.
You can get 10K out of that one.

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00:15:07,240 --> 00:15:14,040
Emerging Creator of the Year 10K
plus 15 Spotlight awards $5000

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00:15:14,040 --> 00:15:17,400
each.
To enter, submit your channel,

255
00:15:17,400 --> 00:15:22,200
meaning your YouTube channel by
October 30th, with community

256
00:15:22,200 --> 00:15:25,840
voting set for November 6th
through the 19th and winners

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00:15:25,840 --> 00:15:31,480
announced on November 20th.
So just go to rode.com and you

258
00:15:31,480 --> 00:15:35,880
can find out more about it.
They're heavily promoting this

259
00:15:36,120 --> 00:15:38,720
and I think, I think I may apply
for it.

260
00:15:38,720 --> 00:15:42,360
I don't know because I don't do
enough of YouTube content, but

261
00:15:42,800 --> 00:15:44,920
why not?
Maybe I'll throw my hat in the

262
00:15:44,920 --> 00:15:49,480
ring and let's keep it moving.
The Black Podcasting Awards are

263
00:15:49,480 --> 00:15:52,800
going live for the first time,
meaning they're doing it in

264
00:15:52,800 --> 00:15:57,240
person after five years of
virtual ceremonies.

265
00:15:57,480 --> 00:16:02,040
This is the 6th annual event and
it will be held on October 17th

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00:16:02,320 --> 00:16:09,120
at the Motorhouse Black Box
Theater in Baltimore, MD. 71

267
00:16:09,320 --> 00:16:13,520
podcasts are nominated across 43
categories including the coveted

268
00:16:13,520 --> 00:16:19,040
podcaster of the year where our
own podcasting morning chat

269
00:16:19,040 --> 00:16:23,240
community member Dominic Lawson
is a finalist for Black is

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00:16:23,240 --> 00:16:26,520
America.
The ceremony is part of the

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00:16:26,520 --> 00:16:31,080
Afrozen Audio Podcast Festival
weekend hosted by the Black

272
00:16:31,080 --> 00:16:35,400
Podcast awards Co founder
Georgie and Gettin.

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00:16:35,880 --> 00:16:40,280
Tickets are tickets and tables
are available now at

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00:16:40,280 --> 00:16:46,800
ceremony.blackpodawards.com and
some events for you.

275
00:16:46,800 --> 00:16:49,200
I've been talking about this
over the past few weeks are

276
00:16:49,200 --> 00:16:53,080
sharing it with you.
I should say Speakfest, Night of

277
00:16:53,080 --> 00:16:59,680
the Living pod speak spelled
Speke, that's on October 10th in

278
00:16:59,680 --> 00:17:04,920
Houston, TX and the Washington
DC podcast Professionals Happy

279
00:17:04,920 --> 00:17:09,560
Hour on October 16th, obviously
in Washington, DC.

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00:17:09,680 --> 00:17:13,920
You can find all this at
podnews.net/events or we'll put

281
00:17:13,920 --> 00:17:16,319
them in the show notes for you
as well.

282
00:17:16,920 --> 00:17:20,119
And of course, as I mentioned,
the 7th annual Afrozen Audio

283
00:17:20,119 --> 00:17:24,160
Podcast Festival in Baltimore
happens October 16th.

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00:17:24,760 --> 00:17:26,280
Dr. Did you want to share
something?

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00:17:26,839 --> 00:17:30,040
Can you read that last one on?
Meet up and match up event.

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00:17:30,160 --> 00:17:34,040
This week's focus topics are
health, fitness, purpose, life,

287
00:17:34,480 --> 00:17:37,560
religion, and spirituality.
That sounds actually pretty

288
00:17:37,560 --> 00:17:38,920
interesting.
I'm intrigued.

289
00:17:39,240 --> 00:17:43,280
And do you have any more info on
this Dr. Yeah, PNC listeners can

290
00:17:43,280 --> 00:17:46,480
get in for free.
So if you just go to the link

291
00:17:46,480 --> 00:17:47,680
and the link will be in the
notes.

292
00:17:47,680 --> 00:17:50,960
I didn't have time to put the
link in the rundown, but the

293
00:17:50,960 --> 00:17:54,840
link will be in the notes.
If you go to, you pretend like

294
00:17:54,840 --> 00:17:57,680
you're going to pay $4.00.
Click on $4.00 and then it'll

295
00:17:57,680 --> 00:17:59,200
say get tickets.
Click on that.

296
00:17:59,200 --> 00:18:01,880
The next screen is when you'll
see the screen with the coupon.

297
00:18:01,880 --> 00:18:06,360
You can put the coupon in and
the coupon code is PMC, the

298
00:18:06,360 --> 00:18:09,760
initials of the show PMC and you
can get in for free.

299
00:18:09,960 --> 00:18:14,360
And I got to tell you the last
week when I went, I met some of

300
00:18:14,520 --> 00:18:18,960
the most interesting people.
I think I've and I've gone to a

301
00:18:18,960 --> 00:18:22,320
lot of these events for this and
this was by far the best one.

302
00:18:22,760 --> 00:18:26,360
And it was just an amazing
connection that I made.

303
00:18:26,360 --> 00:18:28,920
So I hope to see some people in
there.

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00:18:29,720 --> 00:18:31,800
Awesome.
Thank you, Dr. Then that again

305
00:18:31,800 --> 00:18:35,800
that coupon code PMC podcasting,
morning chat.

306
00:18:36,360 --> 00:18:37,520
All right, here's what I want to
do.

307
00:18:37,920 --> 00:18:42,200
I'm going to jump ahead before
we get to some of the news bites

308
00:18:42,800 --> 00:18:46,360
and talk a little AI with Nick
and anyone else who's

309
00:18:46,360 --> 00:18:50,040
interested.
We do have some AI news starting

310
00:18:50,040 --> 00:18:54,960
with ChatGPT, or I should say
Open AI, making a pretty big

311
00:18:54,960 --> 00:18:57,880
announcement that people weren't
necessarily prepared for.

312
00:18:57,880 --> 00:19:02,760
They heard rumors of it, but
they have a new product, if you

313
00:19:02,760 --> 00:19:05,640
will, or at least a big upgrade
to one of their products.

314
00:19:05,640 --> 00:19:06,840
Nick, you want to share a little
bit?

315
00:19:07,200 --> 00:19:13,760
Hello, Open AI surprisingly
drops Sora 2, and I say drops

316
00:19:13,760 --> 00:19:15,960
kind of loosely because I don't
think it's widely available to

317
00:19:16,000 --> 00:19:19,680
everybody yet, right?
Is an invite only type of thing,

318
00:19:19,680 --> 00:19:22,600
But it sounds like creators are
getting invite codes that they

319
00:19:22,600 --> 00:19:25,120
can dish out people.
So keep your eyes and here's

320
00:19:25,120 --> 00:19:27,600
peeled for anyone that might
have those.

321
00:19:28,000 --> 00:19:30,960
What is Sora 2?
Sora, for anyone who's not

322
00:19:30,960 --> 00:19:38,160
familiar is Open a Eyes AI video
generating model and Sora 2

323
00:19:38,160 --> 00:19:43,560
brought a of upgrades.
We've talked about Google's new

324
00:19:43,720 --> 00:19:46,600
AI model that can do sound and
audio and all that kind of

325
00:19:46,600 --> 00:19:49,600
stuff.
Sora is bringing that to the

326
00:19:49,600 --> 00:19:55,120
table and so much more.
One of the big stand out things

327
00:19:55,120 --> 00:19:58,240
that I found seeing all the
creators that actually have

328
00:19:58,240 --> 00:20:03,480
access to it is you can very
quickly create your own avatar,

329
00:20:03,480 --> 00:20:07,320
like your own AI version, like
AI clone of yourself.

330
00:20:08,160 --> 00:20:11,520
And I believe all you have to do
is literally record you saying a

331
00:20:11,520 --> 00:20:15,320
couple things and then turn your
head a little bit so that the AI

332
00:20:15,320 --> 00:20:20,200
can like get a good idea for the
full shape of your face and head

333
00:20:20,200 --> 00:20:22,720
and everything.
Nick, I heard that the way that

334
00:20:22,720 --> 00:20:26,880
that works, the way that it
tests is you, yeah, you turn

335
00:20:26,880 --> 00:20:29,560
your head different directions,
but all you have to do is count,

336
00:20:29,560 --> 00:20:31,840
I think, like, count to 10.
Like that.

337
00:20:31,840 --> 00:20:35,520
Literally all they want you to
do is just say a, a series of

338
00:20:35,520 --> 00:20:37,720
numbers and it doesn't take
long.

339
00:20:37,720 --> 00:20:40,600
It's certainly a lot different
than the old days where you'd

340
00:20:40,600 --> 00:20:43,880
have to read, you know, 15
minutes worth of a script to

341
00:20:43,880 --> 00:20:45,960
really capture that voice.
Go ahead.

342
00:20:46,600 --> 00:20:48,520
That's why I didn't realize it
was just counting.

343
00:20:48,600 --> 00:20:52,120
Yep.
So with that once you have your

344
00:20:52,600 --> 00:20:55,520
the clone of yourself, you can
choose the private or you can

345
00:20:55,520 --> 00:20:58,680
make it public to where other
people can use your face in

346
00:20:58,680 --> 00:21:02,440
their content which at this
point know who would want that

347
00:21:02,520 --> 00:21:04,240
but.
It's an interesting thing,

348
00:21:04,240 --> 00:21:06,400
right?
Like so you could literally say,

349
00:21:06,400 --> 00:21:09,720
yes, I give permission for
people to use my likeness.

350
00:21:10,000 --> 00:21:13,400
That could be end up becoming
I'm not necessarily with this

351
00:21:13,400 --> 00:21:17,880
platform specific, but there
could be a content creator job,

352
00:21:18,160 --> 00:21:20,120
right?
Or in other words, or an income

353
00:21:20,120 --> 00:21:21,800
stream is the more appropriate
term.

354
00:21:22,480 --> 00:21:26,480
If you're OK with it, you could
pimp your digital clone out.

355
00:21:26,840 --> 00:21:29,080
That was kind of what I was
thinking as well, like that

356
00:21:29,080 --> 00:21:31,520
would be the direction.
I know as of right now, they

357
00:21:31,520 --> 00:21:34,640
haven't announced any kind of
kickback to the creators or

358
00:21:34,640 --> 00:21:36,520
anything, at least not that I've
seen, right?

359
00:21:36,680 --> 00:21:40,440
I feel like for most it's going
to be a private deal, but some

360
00:21:40,440 --> 00:21:43,440
of the videos that I've seen
these creators make with their

361
00:21:43,440 --> 00:21:48,360
clone, like it's scary good.
Some of them that I like, one of

362
00:21:48,360 --> 00:21:51,560
them I watched it was a Sora
video on TikTok and I was

363
00:21:51,560 --> 00:21:56,720
watching the guy talk about like
the new Samsung S25 or whatever

364
00:21:57,680 --> 00:22:00,640
and I was waiting for it to cut
to the part where he starts

365
00:22:00,640 --> 00:22:04,480
talking about Sora was the
entire Sora video.

366
00:22:04,880 --> 00:22:06,920
He was doing a review.
It was showing his face.

367
00:22:06,920 --> 00:22:10,320
He was talking about the phone.
It flashed to the phone, he was

368
00:22:10,320 --> 00:22:13,160
doing something on it and then
it cut back to his face like it

369
00:22:13,160 --> 00:22:15,400
was.
It looked like a tech review

370
00:22:15,400 --> 00:22:18,320
video and it was all AI
generated.

371
00:22:18,680 --> 00:22:21,920
Yeah.
So this is the real answer to

372
00:22:22,200 --> 00:22:26,520
Gemini's VO3 that we were
talking about a few months ago,

373
00:22:26,520 --> 00:22:28,480
at least in my opinion, it
sounds like it is.

374
00:22:28,680 --> 00:22:31,960
So it's much improved from their
first model.

375
00:22:31,960 --> 00:22:35,720
And by the way, it's also free.
And I think Nick may have

376
00:22:35,720 --> 00:22:37,720
mentioned that.
But if not, just to be clear, it

377
00:22:37,720 --> 00:22:40,160
is free as it's rolling out
here.

378
00:22:40,560 --> 00:22:44,680
And they've also come out with,
sorry, Android users, they've

379
00:22:44,680 --> 00:22:50,920
come out with an iOS app as well
that anyone with an iPhone can

380
00:22:51,080 --> 00:22:54,000
can download and use.
But again, like you said, it is

381
00:22:54,000 --> 00:22:57,640
currently invite only.
You need a special numeric code

382
00:22:57,880 --> 00:23:02,160
that you were given by another
person in order to access it.

383
00:23:02,200 --> 00:23:06,000
At least for now, I didn't look.
Into it, but is there like a

384
00:23:06,040 --> 00:23:08,040
wait list or anything that we
can sign up for?

385
00:23:08,360 --> 00:23:10,680
Yes, you can.
And as a matter of fact, if you

386
00:23:10,680 --> 00:23:13,800
get it on the app, yeah, there's
a place at the bottom that says

387
00:23:13,800 --> 00:23:16,760
to gives you the option to be
notified.

388
00:23:16,760 --> 00:23:20,360
And I believe the same thing can
be said if you go to open open

389
00:23:20,400 --> 00:23:23,840
AI website and dig into the SORA
section.

390
00:23:24,400 --> 00:23:26,920
Renee, did you want to chime in?
Go for it.

391
00:23:26,920 --> 00:23:29,880
Good morning.
I did just showed up in the news

392
00:23:29,920 --> 00:23:32,080
this morning.
I did not read the whole

393
00:23:32,080 --> 00:23:33,240
article.
I read some of it.

394
00:23:33,240 --> 00:23:37,200
Now I have to go back because of
what you guys were saying about

395
00:23:37,200 --> 00:23:41,520
sword 2 and the ability, you
know, we've been using 11 labs

396
00:23:41,520 --> 00:23:45,960
to to do our avatars that and
hey Jen to do our voices in.

397
00:23:45,960 --> 00:23:48,320
But you know, sword 2 is getting
up to that level.

398
00:23:48,320 --> 00:23:52,080
We don't have to pay for those
those tools anymore to create,

399
00:23:52,120 --> 00:23:54,360
you know, our AI generated
avatars.

400
00:23:54,360 --> 00:23:56,920
But today's news.
It said.

401
00:23:56,920 --> 00:24:00,560
Tilly Norwood?
Tilly Norwood.

402
00:24:00,560 --> 00:24:02,800
Not sure if anybody saw this in
their news feed.

403
00:24:03,560 --> 00:24:05,960
But you did.
So she, you know, she's an AI

404
00:24:05,960 --> 00:24:10,840
generated actress and multiple
talent agencies are trying to

405
00:24:10,840 --> 00:24:16,720
hire this AI actress.
So out in Lai, guess there's

406
00:24:16,720 --> 00:24:19,520
just being all this backlash
from the human actors.

407
00:24:19,960 --> 00:24:22,760
Rightfully so, but this is where
we are.

408
00:24:22,760 --> 00:24:26,280
So Tilly Norwood, Google it and
let's see what we can learn

409
00:24:26,280 --> 00:24:28,640
about that.
Not that that's really a podcast

410
00:24:28,640 --> 00:24:31,560
thing, but it is tangential.
Well, it is a podcast thing in

411
00:24:31,560 --> 00:24:34,640
the sense, look, we're all
content creators and this is a

412
00:24:34,800 --> 00:24:37,840
certainly it's an AI generated
content creator.

413
00:24:38,160 --> 00:24:40,440
I think this is very relevant to
all of us.

414
00:24:40,440 --> 00:24:44,880
And yeah, it is making waves
around Hollywood because there

415
00:24:44,880 --> 00:24:48,280
are talent agents that are
seeking this AI generated

416
00:24:48,680 --> 00:24:52,960
person, quote UN quote out.
And then there's another side of

417
00:24:52,960 --> 00:24:55,040
Hollywood that's saying no, no,
we can't do this.

418
00:24:55,040 --> 00:24:58,600
I mean, they're even saying they
want this character, this quote

419
00:24:58,600 --> 00:25:02,480
UN quote actor to be the next
Scarlett Johansson, I think is

420
00:25:02,480 --> 00:25:05,920
what I read.
And I know there are some actors

421
00:25:05,920 --> 00:25:07,960
saying we don't need another
Scarlett Johansson.

422
00:25:07,960 --> 00:25:11,840
We have her already.
So yeah, it is making waves and

423
00:25:11,840 --> 00:25:15,200
that is something really to pay
attention to.

424
00:25:15,200 --> 00:25:18,320
But and it and it fits along the
lines here of some of this stuff

425
00:25:18,320 --> 00:25:21,720
we're talking about with Sora.
Speaking of which, let's see if

426
00:25:21,720 --> 00:25:24,320
there's anything else I can tell
you about it.

427
00:25:25,240 --> 00:25:27,400
No, I think, I mean, I think
Nick really covered it.

428
00:25:27,400 --> 00:25:30,160
This is something to OK, let's
see.

429
00:25:30,160 --> 00:25:35,240
This is it'll create 10 second
AI videos specifically of yours,

430
00:25:35,400 --> 00:25:41,960
yourself or your friends, but it
is also creating audio as well.

431
00:25:41,960 --> 00:25:47,320
So if you've ever used VO3 on
Google, when it generates a

432
00:25:47,320 --> 00:25:51,160
video for you, it will often or
I think every time now, it'll

433
00:25:51,160 --> 00:25:54,440
add audio to it to a complement
the video.

434
00:25:54,760 --> 00:25:59,360
What I'm curious with the Sora
app because I haven't really

435
00:25:59,360 --> 00:26:03,680
seen the app in action and I
have Android so I can't download

436
00:26:03,680 --> 00:26:07,040
it either.
One of the cool things with VO3

437
00:26:07,040 --> 00:26:12,440
that I really liked was there
like storyboard feature because

438
00:26:12,440 --> 00:26:16,520
similar to Sora, you can only
generate so much content in one

439
00:26:16,560 --> 00:26:19,680
video.
But VO3, that's called flow.

440
00:26:20,040 --> 00:26:23,600
It allows you to string together
multiple videos and you can

441
00:26:23,600 --> 00:26:26,680
steal clips from previously
generated videos to generate the

442
00:26:26,680 --> 00:26:30,720
next video kind of thing.
So it does make the full, I'll

443
00:26:31,160 --> 00:26:36,000
call it short, feel very fluid
compared to just like going to

444
00:26:36,040 --> 00:26:40,040
an AI model and saying, OK,
generate a video of the sun

445
00:26:40,040 --> 00:26:44,120
setting and then having to
generate another video of like a

446
00:26:44,120 --> 00:26:46,680
shooting star going like bad
example.

447
00:26:46,680 --> 00:26:50,600
But you know what I'm saying,
Like it, there's no real way to

448
00:26:50,600 --> 00:26:54,360
continue the movie without
having some sort of frame of

449
00:26:54,360 --> 00:26:57,120
reference.
And that's where VO really

450
00:26:57,120 --> 00:26:59,880
shined in my opinion.
And I'm just curious if Sora is

451
00:26:59,880 --> 00:27:04,040
going to follow suit with a
similar platform for generating

452
00:27:04,040 --> 00:27:06,000
a full view and not just one
second.

453
00:27:07,200 --> 00:27:09,280
Yeah, to be continued, I
suppose.

454
00:27:09,280 --> 00:27:12,280
But yeah, that's a really good,
good question.

455
00:27:12,960 --> 00:27:15,360
All right, so anyone else?
I just want to make sure before

456
00:27:15,360 --> 00:27:17,840
we move on.
I'm going to actually, not that

457
00:27:17,840 --> 00:27:20,800
you know this, but I'm going to
go off script for a second and

458
00:27:20,800 --> 00:27:23,840
jump ahead because it is AI
news.

459
00:27:24,680 --> 00:27:28,400
Riverside made a big
announcement yesterday on

460
00:27:28,400 --> 00:27:31,600
International Podcast Day.
Creators can now edit their

461
00:27:31,600 --> 00:27:36,920
podcasts and videos simply by
chatting with the Riverside

462
00:27:36,920 --> 00:27:40,680
platform.
So in other words, text based

463
00:27:40,840 --> 00:27:44,760
editing.
Forget the edit timelines, the

464
00:27:44,760 --> 00:27:47,600
sliders, the endless cut and
paste.

465
00:27:47,800 --> 00:27:50,320
Instead you tell Riverside what
you want.

466
00:27:50,480 --> 00:27:54,160
Like add jazzy music here.
What was that Nick?

467
00:27:54,160 --> 00:27:56,160
Sorry.
And they're calling it chat

468
00:27:56,160 --> 00:27:58,080
based editing as opposed to
like.

469
00:27:58,560 --> 00:28:00,360
X.
Space transcript editing.

470
00:28:00,800 --> 00:28:03,600
So yeah, now you just type in
the chat what you want it to do

471
00:28:03,720 --> 00:28:05,320
and then it'll just do it for
you, apparently.

472
00:28:05,600 --> 00:28:06,120
Right.
Yeah.

473
00:28:06,120 --> 00:28:09,280
So like, you know, add this
style music here, cut the part

474
00:28:09,280 --> 00:28:12,480
where I was rambling.
Like this is stuff that they're

475
00:28:12,480 --> 00:28:15,440
suggesting you could try.
Cut that part where I was

476
00:28:15,440 --> 00:28:18,320
rambling.
Make me a YouTube thumbnail.

477
00:28:18,920 --> 00:28:23,160
Turn this into a 3 minute
tutorial and just like that, the

478
00:28:23,320 --> 00:28:26,440
AI, at least they claim the AI
does the heavy lifting.

479
00:28:26,800 --> 00:28:30,040
It's as they call it, editing by
conversation.

480
00:28:30,480 --> 00:28:33,520
So why, why does it matter?
For podcasters, this is this

481
00:28:33,520 --> 00:28:36,640
potentially could save hours of
your life.

482
00:28:37,040 --> 00:28:41,760
Editing is the single biggest
bottleneck for most creators.

483
00:28:42,800 --> 00:28:44,760
Ashley, did you want to chime in
on something?

484
00:28:45,600 --> 00:28:48,160
Yeah, I just wanted to say it
sounds like they're trying to

485
00:28:48,160 --> 00:28:50,480
compete with the scripts
operator.

486
00:28:50,480 --> 00:28:52,760
That's a feature that does the
same thing.

487
00:28:53,240 --> 00:28:57,440
And as a person who has tried
operator, they've got a long way

488
00:28:57,440 --> 00:28:59,760
to go.
So it'll be interesting to see

489
00:28:59,760 --> 00:29:02,280
how Riverside's version of this
will go.

490
00:29:02,840 --> 00:29:07,040
I'm tempted, Ashley, to give you
access to my Riverside account.

491
00:29:07,040 --> 00:29:09,560
And just so you could
experiment, since you have a

492
00:29:09,560 --> 00:29:12,000
little bit of, well, you have a
lot of experience with Descript

493
00:29:12,200 --> 00:29:15,240
and a little bit with their
operator feature.

494
00:29:15,240 --> 00:29:17,080
I may want to ask you to play
around with that.

495
00:29:17,080 --> 00:29:21,200
But I also know following you on
social media that you are a busy

496
00:29:21,200 --> 00:29:23,960
lady editing lots of podcasts
right now.

497
00:29:24,560 --> 00:29:27,600
So when you have time, maybe
we'll experiment with that.

498
00:29:28,040 --> 00:29:29,720
Dr. Did you want to add
something?

499
00:29:30,040 --> 00:29:34,040
I haven't graduated to the
talking to the AI yet.

500
00:29:34,480 --> 00:29:39,280
It's just when I type, I think
when I type so I'll type a

501
00:29:39,280 --> 00:29:42,960
phrase or something and then my
fingers will just lay on the

502
00:29:42,960 --> 00:29:45,360
keyboard while I get my thoughts
together.

503
00:29:45,840 --> 00:29:49,640
And I don't know that it just
seems I just can't do it when I

504
00:29:49,800 --> 00:29:52,920
speak to to AI.
Do you know what I'm saying?

505
00:29:52,960 --> 00:29:55,720
I do and I don't Here's why,
because I think you're not

506
00:29:55,720 --> 00:29:57,800
alone, Dr. Let me make that very
clear.

507
00:29:57,800 --> 00:29:59,920
I think there are people out
there that would feel the same

508
00:29:59,920 --> 00:30:02,280
way.
And again, the difference is, is

509
00:30:02,400 --> 00:30:05,960
I think it's because we've not
you personally, but I would

510
00:30:05,960 --> 00:30:09,400
imagine some people just feel
intimidated and feel confused,

511
00:30:09,400 --> 00:30:12,560
like, how do I do this?
How do I say this just right?

512
00:30:12,720 --> 00:30:16,200
And maybe the answer is, is to
not say it just right and just

513
00:30:16,280 --> 00:30:19,600
treat it as if you are actually
talking to an editor that's

514
00:30:19,600 --> 00:30:23,280
working on your project, kind of
making some assumptions on how

515
00:30:23,280 --> 00:30:25,560
it works.
So keep that in mind.

516
00:30:25,560 --> 00:30:29,120
But for example, you highlight a
section and you say, you know,

517
00:30:29,760 --> 00:30:32,080
tighten this up because I'm
babbling too much.

518
00:30:32,880 --> 00:30:35,480
I think that that's their claim,
that we can be that

519
00:30:35,480 --> 00:30:37,600
conversational with it.
Yeah.

520
00:30:37,720 --> 00:30:39,960
But did you hear what you just
said to me?

521
00:30:40,160 --> 00:30:44,040
Because you said I don't, well,
I that kind of thing.

522
00:30:44,160 --> 00:30:46,880
And that that was very organic.
It was very natural.

523
00:30:47,400 --> 00:30:50,640
And I'm not quite sure you
don't.

524
00:30:50,640 --> 00:30:55,400
Know how it'll respond so that
yeah, I mean, listen, if you've,

525
00:30:55,480 --> 00:31:00,280
I mean anybody, if you, you've
used Chat GPTS feature where you

526
00:31:00,280 --> 00:31:03,560
can have that verbal
conversation back and forth with

527
00:31:03,560 --> 00:31:08,200
ChatGPT, I'll have that and I'll
speak to it quite naturally and

528
00:31:08,200 --> 00:31:11,160
I'll stumble and look for my
words, etcetera.

529
00:31:11,160 --> 00:31:13,520
And it usually works really
well.

530
00:31:13,520 --> 00:31:17,840
It understands what I'm doing.
It seems to understand human

531
00:31:17,840 --> 00:31:24,080
conversation, at least enough.
Do you speak the punctuation?

532
00:31:24,440 --> 00:31:27,520
Like speak the punctuation
question mark and period and all

533
00:31:27,520 --> 00:31:27,960
that?
No.

534
00:31:28,080 --> 00:31:30,520
No, no.
I mean, they have that dictation

535
00:31:30,520 --> 00:31:33,400
feature, but they also have that
conversational feature.

536
00:31:33,400 --> 00:31:36,480
You know, the one where you may
have seen it on TikTok and other

537
00:31:36,480 --> 00:31:40,320
places with the little glowing
blue and white circle in the

538
00:31:40,320 --> 00:31:43,120
middle of the screen.
That's just designed to for you

539
00:31:43,120 --> 00:31:46,440
to have a normal conversation
with it as opposed to you adding

540
00:31:46,440 --> 00:31:50,920
punctuation like you would in
say, using a dictation app.

541
00:31:51,440 --> 00:31:53,880
Let me go to Renee, Renee.
Renee, you want to add on to

542
00:31:53,880 --> 00:31:55,160
this?
Yeah.

543
00:31:55,160 --> 00:31:58,160
I wanted to say, DRI, totally
get what you're saying.

544
00:31:58,160 --> 00:32:02,000
I totally understand that 100%.
But what I want to give you the

545
00:32:02,000 --> 00:32:08,200
confidence is, is realize that
these LLMS were trained on audio

546
00:32:08,200 --> 00:32:11,200
transcripts.
They've been trained on possibly

547
00:32:11,520 --> 00:32:14,880
how we talk in clubhouse.
So they totally have learned

548
00:32:14,880 --> 00:32:17,760
just like any human would learn.
Well, they're not a human, but

549
00:32:18,320 --> 00:32:23,200
any brain that's trying to be
humid would learn is these us

550
00:32:23,200 --> 00:32:25,040
and all these things don't have
value.

551
00:32:25,040 --> 00:32:27,200
So they figured it out just like
regular.

552
00:32:27,520 --> 00:32:31,800
So just relax in that and
realize as I'm stuttering to

553
00:32:31,800 --> 00:32:35,840
talk, you're figuring out you're
figuring out what words matter.

554
00:32:36,280 --> 00:32:39,720
And it will also.
That's a great point, Renee,

555
00:32:39,760 --> 00:32:42,040
Great point.
I'm going to I'll, I'll try it.

556
00:32:42,280 --> 00:32:44,200
I'll try it.
So let me see here.

557
00:32:44,200 --> 00:32:46,600
Anything else?
Well, no, I think that's good.

558
00:32:46,600 --> 00:32:48,520
I think what I just wanted to
make that clear.

559
00:32:48,520 --> 00:32:51,360
So if you're a Riverside user or
you've been thinking about

560
00:32:51,360 --> 00:32:56,480
Riverside and maybe editing is a
pain in the ass for you, that

561
00:32:56,480 --> 00:32:58,040
might be something you want to
check out.

562
00:32:58,040 --> 00:33:02,960
We don't know yet how good or
bad it is, but certainly worth

563
00:33:02,960 --> 00:33:06,000
checking out.
We'll all report back as we're

564
00:33:06,000 --> 00:33:08,280
using it.
I will certainly at least try to

565
00:33:08,280 --> 00:33:11,120
use it for some shorts, maybe
even for this very episode.

566
00:33:11,120 --> 00:33:14,680
I'll play around with some
shorts from the episode and I'll

567
00:33:14,680 --> 00:33:17,280
let you know how it goes.
All right, let's see here we

568
00:33:17,280 --> 00:33:19,200
have wow, we've done really
well.

569
00:33:19,200 --> 00:33:22,680
I will admit to you guys, I was
talking to Dr. before the show

570
00:33:22,680 --> 00:33:26,760
and I was saying how I don't
feel like I was worried that it

571
00:33:26,760 --> 00:33:29,520
was just going to be kind of a
volley back and forth between

572
00:33:29,520 --> 00:33:33,040
Dr. and I just swapping stories.
And I was worried that we may

573
00:33:33,040 --> 00:33:36,320
not get a ton of engagement.
And then of course, I reminded

574
00:33:36,320 --> 00:33:39,560
myself that of our little
phrase, Dr. and I remind

575
00:33:39,560 --> 00:33:42,800
ourselves of trust the process.
That's right.

576
00:33:42,800 --> 00:33:46,000
TTP Yep.
So that's what I did.

577
00:33:46,000 --> 00:33:49,480
I decided not to worry about it.
And thank you all for having

578
00:33:49,480 --> 00:33:52,240
such great conversations and
let's keep it moving.

579
00:33:52,240 --> 00:33:56,600
So the People's Choice Podcast
awards, we talked a lot about

580
00:33:56,600 --> 00:34:00,720
that this past year.
I know that we threw our hat in

581
00:34:00,720 --> 00:34:03,720
the ring and I think we made the
first round, but not the second

582
00:34:03,720 --> 00:34:08,480
round of nominations.
Well, they will not be holding

583
00:34:08,480 --> 00:34:12,560
their ceremony this year.
The awards have always been led

584
00:34:12,560 --> 00:34:16,239
by Todd Cochran, who we talked
about a few weeks ago.

585
00:34:16,920 --> 00:34:21,400
He sadly we we lost him earlier
this month.

586
00:34:22,080 --> 00:34:25,239
For now, the team has shared
that they'll pause and take time

587
00:34:25,239 --> 00:34:29,600
to regroup, with hopes to bring
the event back down the road.

588
00:34:29,880 --> 00:34:33,560
It's a chance to reflect on
Todd's incredible work and the

589
00:34:33,560 --> 00:34:36,040
community he built around
podcasting.

590
00:34:36,040 --> 00:34:39,080
And I know his name came up once
or twice over the weekend at

591
00:34:39,080 --> 00:34:42,719
Empowered Podcasting.
May he rest in peace and

592
00:34:42,719 --> 00:34:47,360
certainly understandable that
they needed to put that on hold.

593
00:34:47,600 --> 00:34:53,080
I will say I can't help but to
to think about because I know

594
00:34:53,080 --> 00:34:55,840
and I think we covered this
article maybe last week, this

595
00:34:55,840 --> 00:34:59,680
idea of what do you do?
Well, what do people do?

596
00:34:59,880 --> 00:35:03,960
Unfortunate circumstances where
you go away for whatever reason,

597
00:35:04,160 --> 00:35:06,760
right?
And that there were suggestions

598
00:35:06,760 --> 00:35:10,920
about making sure people have
passwords and all the different

599
00:35:10,920 --> 00:35:15,280
things to protect all the things
that you work on, the projects,

600
00:35:15,280 --> 00:35:17,720
the businesses, the podcasts,
whatever that is.

601
00:35:17,720 --> 00:35:21,880
And I can't help but to think
maybe that's what's happening

602
00:35:21,880 --> 00:35:23,440
here with the People's Choice
Awards.

603
00:35:23,440 --> 00:35:27,400
Maybe it was kind of under, not
intentionally, but under Todd's

604
00:35:27,400 --> 00:35:29,960
lock and key.
And unfortunately, now that he's

605
00:35:29,960 --> 00:35:33,480
gone, there may be some really
important stuff that his team

606
00:35:33,480 --> 00:35:37,080
can't access.
Again, I'm speculating, but I do

607
00:35:37,080 --> 00:35:41,000
know that that article I just
referenced was written with the

608
00:35:41,000 --> 00:35:43,920
inspiration of the fact that we
did lose Todd.

609
00:35:43,920 --> 00:35:49,760
And I know Pod news and I know
the podcast lawyer, they, they

610
00:35:49,760 --> 00:35:53,280
did articles and videos all
about what to do in those

611
00:35:53,280 --> 00:35:55,720
situations or how to prepare for
those situations.

612
00:35:55,960 --> 00:35:59,880
Also inspired, I think, by the
loss, unfortunately, of Todd.

613
00:36:00,320 --> 00:36:04,880
Some other news Buzz Sprout just
launched a free podcast name

614
00:36:04,880 --> 00:36:09,040
generator that helps creators
come up with unique, searchable

615
00:36:09,120 --> 00:36:12,640
titles.
The tool suggests a dozen names

616
00:36:12,760 --> 00:36:17,000
based on your show description,
tone and format, then checks

617
00:36:17,000 --> 00:36:21,720
them against the podcast index
to flag, which are in fact,

618
00:36:21,760 --> 00:36:24,920
quote UN quote unique and which
are already in use.

619
00:36:25,280 --> 00:36:28,880
Each option is designed to pass
the radio test, quote UN quote,

620
00:36:28,880 --> 00:36:33,160
easy to say spell search.
After hearing once, I don't

621
00:36:33,160 --> 00:36:35,280
know.
I feel like I knew that at some

622
00:36:35,280 --> 00:36:37,160
point that we call that the
radio test.

623
00:36:37,160 --> 00:36:38,720
And I think I forgot that I
didn't.

624
00:36:39,000 --> 00:36:41,400
I don't, I didn't remember that
we had a name for that.

625
00:36:41,560 --> 00:36:46,160
So again, radio test is defined
as easy to say the name, easy to

626
00:36:46,160 --> 00:36:50,640
spell the name and search after
hearing it just once.

627
00:36:51,200 --> 00:36:54,840
Once you pick a name, you can
even launch your show on Buzz

628
00:36:54,840 --> 00:36:57,080
Sprout with that title
prefilled.

629
00:36:57,400 --> 00:37:00,640
The General, the generator is
live now at

630
00:37:00,640 --> 00:37:06,880
buzzsprout.com/podcast Dash
Name, Dash Generator.

631
00:37:06,880 --> 00:37:08,320
And we'll put that in the show
notes.

632
00:37:09,000 --> 00:37:13,640
So nice of them to make it so
easy for U.S. business.

633
00:37:13,640 --> 00:37:17,280
That's a business decision.
Well, I've got a story that's

634
00:37:17,280 --> 00:37:20,160
kind of in the same kind of in
the same area.

635
00:37:20,480 --> 00:37:24,680
So there is a plot twist
straight out of the influencer

636
00:37:24,680 --> 00:37:28,440
to podcaster pipeline.
So I'm going to screw up these

637
00:37:28,440 --> 00:37:31,280
names.
Shihada Meza.

638
00:37:31,280 --> 00:37:35,720
Shihada a well known OK through
sure a well known content

639
00:37:35,720 --> 00:37:40,760
creator with nearly 50,000
TikTok followers says she spent

640
00:37:40,760 --> 00:37:45,480
her life savings gearing up to
launch her debut podcast rock

641
00:37:45,480 --> 00:37:46,880
bottom.
That's the name of it rock

642
00:37:46,880 --> 00:37:49,680
bottom.
But just weeks before the launch

643
00:37:49,920 --> 00:37:56,640
her ex try I guess his name is
try Gary Ned Fulmer try Gary.

644
00:37:56,760 --> 00:37:58,000
I think it's.
Ned Fulmer.

645
00:37:58,840 --> 00:38:01,600
OK, Ned Fulmer then what's the
try guy there?

646
00:38:01,640 --> 00:38:03,520
I think try.
Guy is like his nickname.

647
00:38:04,520 --> 00:38:08,960
All righty then, old try guy.
The ones who disappeared from

648
00:38:08,960 --> 00:38:13,400
the Internet after a cheating
scandal resurfaced with a brand

649
00:38:13,400 --> 00:38:17,600
new show called Rock Bottom with
Ned Fullmer.

650
00:38:18,520 --> 00:38:22,240
So both shows center on
interviewing people about their

651
00:38:22,240 --> 00:38:26,320
lowest moments and how they
rebuilt their lives through

652
00:38:27,040 --> 00:38:29,920
Chihata.
That's the female part of this.

653
00:38:30,280 --> 00:38:32,880
Insist their audiences don't
overlap.

654
00:38:32,880 --> 00:38:36,720
After some initial panic, she
decided to keep her title

655
00:38:36,720 --> 00:38:40,760
anyway, framing it as the
universe winking at her.

656
00:38:41,000 --> 00:38:47,040
Meanwhile, Ned Fullmer says that
he hadn't even heard of her

657
00:38:47,040 --> 00:38:50,400
project and encouraged people to
check it out.

658
00:38:50,440 --> 00:38:52,200
I hadn't even heard of it.
Are you kidding?

659
00:38:52,240 --> 00:38:56,400
She has only 50,000 on TikTok.
So why does this matter?

660
00:38:56,440 --> 00:39:00,280
OK, so this is the wake up call
for indie podcasters.

661
00:39:00,280 --> 00:39:04,720
If you don't trademark or lock
down your podcast name, you're

662
00:39:04,720 --> 00:39:08,120
rolling the dice.
In a space as saturated as

663
00:39:08,120 --> 00:39:12,120
podcasting, overlapping names
aren't just common, they can

664
00:39:12,120 --> 00:39:16,600
derail your launch momentum when
a celebrity steps into the ring

665
00:39:16,600 --> 00:39:19,680
with more reach and more
recognition.

666
00:39:20,480 --> 00:39:24,480
So here are my questions.
Do you think celebrity

667
00:39:24,480 --> 00:39:29,080
podcasters should bear the
responsibility for avoiding

668
00:39:29,360 --> 00:39:34,560
overlap and indie shows?
I do think that they have

669
00:39:34,560 --> 00:39:38,040
everybody has a responsibility,
much to the point of the last

670
00:39:38,280 --> 00:39:42,200
story that we shared, to do
their homework and and research

671
00:39:42,200 --> 00:39:46,400
to see if other people are using
the same title.

672
00:39:46,600 --> 00:39:48,960
I think that's just smart
practices.

673
00:39:49,840 --> 00:39:53,600
And it's I also wanted to point
out, you know, you were saying

674
00:39:53,600 --> 00:39:56,800
it's kind of funny that he's
saying he had never heard of

675
00:39:56,800 --> 00:39:59,640
this before.
And yet this creator has 50,000

676
00:39:59,640 --> 00:40:02,320
TikTok followers.
And a marketing ploy here.

677
00:40:02,560 --> 00:40:06,760
Renee, are you with me?
It could be a marketing ploy,

678
00:40:06,760 --> 00:40:10,880
but at the same time, you know,
it's something so fascinating to

679
00:40:10,880 --> 00:40:14,160
me when or not fascinating.
Just a really interesting point

680
00:40:14,160 --> 00:40:17,600
is at the Empowered Podcasting
Conference, Dave Jackson was

681
00:40:17,600 --> 00:40:20,560
speaking and many of us here
know who Dave Jackson is.

682
00:40:20,560 --> 00:40:25,720
And he actually said when he was
asking his audience in that room

683
00:40:25,720 --> 00:40:29,880
on Saturday, how many people
know who I am, how many people

684
00:40:29,880 --> 00:40:33,400
have heard of me before?
And I don't know the context.

685
00:40:33,400 --> 00:40:35,720
I don't know if that was planned
or if something happened that

686
00:40:35,920 --> 00:40:41,640
prompted him to say that.
And there was probably 7-8, nine

687
00:40:41,760 --> 00:40:44,960
people that raised their hand.
In fact, he, he shared a picture

688
00:40:44,960 --> 00:40:49,560
on Facebook, I think, or some I
think he did of that moment.

689
00:40:49,560 --> 00:40:50,920
I think it was him.
It was a selfie.

690
00:40:50,920 --> 00:40:53,800
He took a selfie of the crowd
behind him with their hands

691
00:40:53,800 --> 00:40:56,640
raised.
And the point is, it's a big

692
00:40:56,640 --> 00:40:58,960
world out there, social media
and beyond.

693
00:40:58,960 --> 00:41:01,800
It's a really big world.
And we make a lot of assumptions

694
00:41:01,800 --> 00:41:05,120
that oh, well, this creator has
a million followers.

695
00:41:05,120 --> 00:41:07,560
So everybody's got to know who
that person is.

696
00:41:07,560 --> 00:41:11,040
And it's just not the case.
But on the other hand, you know,

697
00:41:11,040 --> 00:41:16,600
when I go to a podcast platform
and I want to know about a

698
00:41:16,600 --> 00:41:23,800
certain issue and I just put in
a title or or like a keyword and

699
00:41:23,800 --> 00:41:26,480
both come up with both the same
names.

700
00:41:27,160 --> 00:41:31,880
I just don't want to confuse the
audience and I don't want to

701
00:41:32,120 --> 00:41:34,840
have my audience go to the other
show.

702
00:41:35,440 --> 00:41:37,960
And I mean, I would love it if
the other show's audience came

703
00:41:37,960 --> 00:41:39,840
to my show.
That would be awesome, but I

704
00:41:39,840 --> 00:41:42,800
don't want my audience to go to
the other show.

705
00:41:43,200 --> 00:41:47,160
But this question also gets into
something that we debated a

706
00:41:47,160 --> 00:41:51,520
couple weeks ago about what
actually is an independent

707
00:41:51,720 --> 00:41:55,840
podcast.
So it gets into that as well.

708
00:41:55,840 --> 00:42:00,360
The other question about this is
if this happened to you, would

709
00:42:00,360 --> 00:42:05,440
you rebrand or hold your ground?
OK, let's pin that one because I

710
00:42:05,440 --> 00:42:09,160
saw Sid wants to ask something
to chime in, but that's yeah, I

711
00:42:09,160 --> 00:42:10,840
want to get back to that one.
Go ahead, Sid.

712
00:42:11,360 --> 00:42:14,840
Hey, good morning, everybody.
So I'm all about protecting your

713
00:42:14,840 --> 00:42:17,320
intellectual property as much as
you possibly can.

714
00:42:18,080 --> 00:42:22,000
And I do agree that trade
marking is a really good thing,

715
00:42:22,800 --> 00:42:27,760
but there's only so many words
in our language that can be

716
00:42:27,760 --> 00:42:30,480
used.
And there's going to be a point

717
00:42:30,480 --> 00:42:34,200
in time that there's going to be
crossover or versions of your

718
00:42:34,200 --> 00:42:37,360
name, whether my podcast is the
Trend Report.

719
00:42:37,480 --> 00:42:40,040
There used to be a podcast
called The Trend Reporter.

720
00:42:40,400 --> 00:42:44,040
It's no longer there, but really
close, right?

721
00:42:44,240 --> 00:42:47,560
And there's going to come a
point that, I mean, that the

722
00:42:47,560 --> 00:42:49,720
issue with trade marking is,
yeah, it's a really good thing

723
00:42:49,720 --> 00:42:51,160
to do.
And it cost you some money to do

724
00:42:51,160 --> 00:42:53,160
it.
And it takes a little bit of a

725
00:42:53,160 --> 00:42:56,920
while to do it.
But the real issue is defending

726
00:42:56,920 --> 00:42:58,960
it.
If there's a trademark

727
00:42:58,960 --> 00:43:03,000
infringement, are you going to
spend the money to defend your

728
00:43:03,000 --> 00:43:04,800
trademark, especially
especially.

729
00:43:05,520 --> 00:43:08,920
As an independent podcaster
against a celebrity.

730
00:43:09,400 --> 00:43:11,720
Yeah, that's where the money
comes in is defending it.

731
00:43:12,080 --> 00:43:16,080
So if we, if this, I don't know,
this is really a problem, but

732
00:43:16,080 --> 00:43:18,080
we're going to, what we're going
to end up with because of

733
00:43:18,680 --> 00:43:21,120
trademarks and names
infringements and all this kind

734
00:43:21,120 --> 00:43:24,840
of stuff is we're going to end
up with the trend report with

735
00:43:24,840 --> 00:43:29,440
Sid Meadows as the name of my
podcast or the Sid Meadow show

736
00:43:29,440 --> 00:43:32,800
is the name of my podcast.
Because again, there's just only

737
00:43:32,800 --> 00:43:36,200
so many combinations of words
that we can put together to name

738
00:43:36,200 --> 00:43:37,800
a show.
I like that.

739
00:43:37,880 --> 00:43:40,480
Thank you, Sid.
That is something to consider

740
00:43:40,480 --> 00:43:43,760
and you know, listen, we the
name of that show was rock

741
00:43:43,760 --> 00:43:46,840
bottom with and then the
celebrity's name.

742
00:43:46,840 --> 00:43:50,320
I don't have it now up in front
of me, but so and maybe that's

743
00:43:50,320 --> 00:43:54,080
enough to for to create the
differentiating factor.

744
00:43:54,400 --> 00:43:59,600
So she could put her name rock
bottom with and, and that's all

745
00:43:59,600 --> 00:44:01,320
you need.
I mean, again, I know we talked

746
00:44:01,320 --> 00:44:03,960
about this a few weeks ago and I
still feel the same way.

747
00:44:04,120 --> 00:44:06,320
There are books out there with
the same titles.

748
00:44:06,320 --> 00:44:11,440
I think it's OK if podcasts have
the same titles as long as we're

749
00:44:11,440 --> 00:44:13,520
doing something to differentiate
it.

750
00:44:13,520 --> 00:44:17,720
Like in this case you just put
with in your name, and I think

751
00:44:17,720 --> 00:44:20,560
that's OK.
So our subtitle is another big

752
00:44:20,560 --> 00:44:22,360
way too an.
Extension, yeah.

753
00:44:22,920 --> 00:44:24,560
Except the subtitle just
doesn't.

754
00:44:24,600 --> 00:44:28,240
It's not always displayed.
When you're in a search, for

755
00:44:28,240 --> 00:44:31,000
example, you'll maybe only see
the title.

756
00:44:31,120 --> 00:44:36,320
But the search will bring up all
the cover art and all the shows

757
00:44:36,320 --> 00:44:40,160
and that's when you scroll
through and hopefully get some,

758
00:44:40,160 --> 00:44:45,520
I call it ECO, eye-catching
optimization instead of SEOECO.

759
00:44:46,000 --> 00:44:49,920
And you know, first you get that
ECO and then you look a little

760
00:44:49,920 --> 00:44:53,760
closer and then maybe you can
see an extension on that title.

761
00:44:53,840 --> 00:44:58,080
I mean, that's where branding
really comes in to play here on

762
00:44:58,080 --> 00:45:03,440
This is why it's important to to
focus on your cover art and make

763
00:45:03,440 --> 00:45:07,080
sure that you're doing the
things like making it

764
00:45:07,080 --> 00:45:11,160
eye-catching, using two or three
colors and not, you know, every

765
00:45:11,160 --> 00:45:15,400
color under the rainbow.
It's using big words for your

766
00:45:15,400 --> 00:45:19,120
title in that cover art.
It's maybe including a picture

767
00:45:19,120 --> 00:45:23,960
of you in that cover art so that
people can identify you quickly.

768
00:45:24,680 --> 00:45:27,840
Those that these are a lot of
the reasons why we we encourage

769
00:45:27,840 --> 00:45:30,720
those strategies.
It's being different, right?

770
00:45:30,720 --> 00:45:35,600
So let me set the scene.
Someone comes out with a show

771
00:45:35,600 --> 00:45:39,440
called Podcasting Morning Chat.
What do you do?

772
00:45:39,440 --> 00:45:41,640
Do you rebrand or do you hold
your ground?

773
00:45:42,160 --> 00:45:44,720
I get mad.
No, I do get mad actually.

774
00:45:44,920 --> 00:45:48,400
But I would be annoyed and then
I would actually consider

775
00:45:48,400 --> 00:45:50,040
rebranding.
To me, it might be an

776
00:45:50,040 --> 00:45:55,240
opportunity to improve the name.
I don't hate the name podcasting

777
00:45:55,240 --> 00:45:57,040
morning chat and it wasn't mine,
right?

778
00:45:57,040 --> 00:45:59,960
We've shared some of you know,
we've shared the history of this

779
00:45:59,960 --> 00:46:02,000
show.
It it was originally just a

780
00:46:02,000 --> 00:46:06,280
clubhouse thing and then it went
away after a couple years and

781
00:46:06,280 --> 00:46:09,600
then I brought it back and I
adopted the name.

782
00:46:10,160 --> 00:46:13,960
I'm not like I'd almost rather
it be the podcast podcasting

783
00:46:13,960 --> 00:46:16,960
morning show or the podcast
morning show.

784
00:46:17,320 --> 00:46:20,880
You're So it might for me.
I might just look at it as an as

785
00:46:20,960 --> 00:46:24,520
an opportunity to make some
branding changes and if it.

786
00:46:24,520 --> 00:46:27,960
That would be PMS, no?
Oh, yes, Can't do that.

787
00:46:28,080 --> 00:46:29,840
Can't do that.
Thank you, Jonathan.

788
00:46:31,200 --> 00:46:33,720
Yeah, probably not.
That probably wouldn't work.

789
00:46:33,800 --> 00:46:37,160
Would you invite that other host
onto the show to have a little

790
00:46:37,640 --> 00:46:39,720
discussion on the show?
That might be good.

791
00:46:40,240 --> 00:46:43,840
I would certainly first reach
out to that host and have a

792
00:46:43,840 --> 00:46:46,240
discussion and see if we could
work it out.

793
00:46:46,240 --> 00:46:50,080
And if I felt like we were
having constructive

794
00:46:50,080 --> 00:46:52,840
conversation, I might invite
them to join us.

795
00:46:52,840 --> 00:46:55,240
Yeah, absolutely.
You.

796
00:46:55,360 --> 00:46:59,760
You and all your friends.
Yeah, right.

797
00:46:59,760 --> 00:47:02,480
They they may not come join us
and they may feel a little

798
00:47:02,480 --> 00:47:05,080
ganged up on with the whole team
up here even.

799
00:47:05,600 --> 00:47:08,640
Offer you can't.
That's right.

800
00:47:09,000 --> 00:47:13,880
That's so awesome.
Listen, gang, I think that I'm

801
00:47:13,880 --> 00:47:17,160
going to give you a couple of
minutes back this morning

802
00:47:17,160 --> 00:47:20,960
because if I bring up another,
another story, it's going to

803
00:47:20,960 --> 00:47:24,080
create more conversation.
We're going to go well over the

804
00:47:24,080 --> 00:47:26,280
hour.
I do want to quickly share with

805
00:47:26,280 --> 00:47:28,640
you, I don't think this is going
to be a big conversation

806
00:47:28,640 --> 00:47:32,120
starter, but I do want to share
a YouTube update for you.

807
00:47:32,760 --> 00:47:36,000
We shared, I think it was last
week that YouTube rolled out a

808
00:47:36,000 --> 00:47:39,280
bunch of big changes.
And one of the things they

809
00:47:39,280 --> 00:47:44,880
launched, which just happened is
their U2 Labs, a new hub for

810
00:47:44,880 --> 00:47:47,760
testing experimental AI
features.

811
00:47:48,640 --> 00:47:52,800
So the first feature that we can
experiment with as creators is

812
00:47:53,240 --> 00:47:58,080
AI powered music hosts inside
YouTube Music that brings

813
00:47:58,080 --> 00:48:02,440
stories, trivia and commentary
to your listening experience.

814
00:48:02,640 --> 00:48:07,320
That to me, if you are familiar
with Spotify's AI, that sounds

815
00:48:07,320 --> 00:48:12,200
very, very familiar.
They have an AIDJ that you can

816
00:48:12,600 --> 00:48:15,520
tap on and then that DJ talks to
you.

817
00:48:16,640 --> 00:48:20,000
He shares, you know, talks to
you as if it's just you and him.

818
00:48:20,000 --> 00:48:21,880
It's like a radio show just for
you.

819
00:48:22,840 --> 00:48:27,520
And the host will talk up the
music, tell you the next set of

820
00:48:27,520 --> 00:48:31,680
music you're going to listen to
based on your listening history.

821
00:48:32,040 --> 00:48:33,760
And that's, that's what this
sounds like.

822
00:48:33,920 --> 00:48:37,920
Labs will also house future
experiments across the platform,

823
00:48:37,920 --> 00:48:41,320
giving users early access and a
direct way to give feedback

824
00:48:41,480 --> 00:48:45,440
before features go wide.
The music host pilot is

825
00:48:45,440 --> 00:48:49,760
currently limited to select US
participants, but anyone can

826
00:48:49,760 --> 00:48:54,960
sign up to try it at
youtube.com/new.

827
00:48:55,920 --> 00:49:00,040
And Janae in the audience says
he also saw on YouTube Studio

828
00:49:00,280 --> 00:49:02,800
adding a new video.
You can add.

829
00:49:02,800 --> 00:49:05,240
Oh yeah, you can add
collaborators to your videos.

830
00:49:05,240 --> 00:49:07,480
Yeah, we talked about that one,
Janae, last week.

831
00:49:07,640 --> 00:49:09,920
That one's probably the one I'm
most excited about.

832
00:49:09,920 --> 00:49:14,560
I think that could be a real,
sorry to use the AI cliche, a

833
00:49:14,560 --> 00:49:19,520
real game changer because I
think it's going to really help

834
00:49:19,520 --> 00:49:23,280
creators get get their content
pushed out to more people.

835
00:49:23,280 --> 00:49:28,080
That way the big creators are
using it with each other.

836
00:49:28,240 --> 00:49:31,280
So that can only help them, you
know, that much more.

837
00:49:31,440 --> 00:49:35,400
But I think that small and
medium sized creators, quote UN

838
00:49:35,400 --> 00:49:38,320
quote, I think that could really
help them get the kind of

839
00:49:38,320 --> 00:49:41,240
exposure they're looking for.
We now don't have to just hope

840
00:49:41,240 --> 00:49:45,440
that a guest, for example,
shares the content.

841
00:49:45,440 --> 00:49:49,400
We can now literally share the
content and what I'm sharing.

842
00:49:49,480 --> 00:49:52,160
I can add them as a collaborator
and then they're sharing it on

843
00:49:52,160 --> 00:49:54,120
their YouTube channel
automatically.

844
00:49:54,320 --> 00:49:58,120
So that again, much like
Instagrams collab feature.

845
00:49:58,400 --> 00:50:00,400
So be on the lookout for that
one too.

846
00:50:00,680 --> 00:50:03,400
All right, so we're back
tomorrow at 7:00 AM Eastern

847
00:50:03,400 --> 00:50:06,680
Time.
We'll get more into one or two

848
00:50:06,680 --> 00:50:10,840
specific topics, not all various
topics like we do on Newsday.

849
00:50:11,000 --> 00:50:14,240
So come join us and if you have
questions, if you have things on

850
00:50:14,240 --> 00:50:18,000
your mind, challenges as a
creator that you want to bounce

851
00:50:18,000 --> 00:50:21,120
around, some other creators,
that's what we're here for.

852
00:50:21,120 --> 00:50:26,560
So bring any of your questions
and we will do our best to

853
00:50:26,560 --> 00:50:28,520
answer them.
And by the way, big shout out to

854
00:50:28,520 --> 00:50:30,280
Yvonne, who I see in the
audience.

855
00:50:30,560 --> 00:50:33,680
She just sent me last night her
set of pictures from the

856
00:50:33,680 --> 00:50:37,400
Empowered Podcasting Conference
and they are beautiful.

857
00:50:38,240 --> 00:50:41,960
We have stepped it up this year
with photography and I couldn't

858
00:50:41,960 --> 00:50:44,920
be more pleased.
And I haven't even seen what Gil

859
00:50:44,920 --> 00:50:48,680
has provided yet.
So between these two pro

860
00:50:48,680 --> 00:50:51,800
photographers, we're going to
have some beautiful content to

861
00:50:51,800 --> 00:50:54,920
share with everybody soon.
And thank you, Michonne.

862
00:50:54,920 --> 00:50:59,120
I just saw in the chat Michonne
congratulated me for on the

863
00:50:59,120 --> 00:51:02,240
conference and of course that's
a shared congratulations for all

864
00:51:02,240 --> 00:51:05,600
the people that helped out.
OK, so join us tomorrow, 7:00 AM

865
00:51:05,600 --> 00:51:10,040
Eastern.
And until then, make it a great

866
00:51:10,240 --> 00:51:11,960
day.
Everybody take care.