375 - Signal Awards, Podcast Scam Alert, and AudioBoom’s $325M Milestone

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Good morning podcasting Morning
chat.

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Today is Wednesday, September
24th, 2025, and today we're

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continuing our countdown to the
Empowered Podcasting Conference.

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And since it's a Wednesday,
we've got headlines from award

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nods and new tools to sketchy
scams and smarter stats.

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So if you're listening live on
Clubhouse, hit the share button,

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bottom left hand side of the
screen and share it.

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However, Clubhouse lets you.
And if you're listening via

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YouTube or podcast, please share
this episode with a fellow

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podcaster.
And now give us about 30 seconds

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and we'll get things rolling.
Thanks for being here.

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Good morning again, podcasting.
Morning chat.

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Thanks so much for being here.
I am your host, Mark Ronic, and

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on stage with me we have
producer Ashley Feller, Dr.

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Faye, Alex Baelish, Jonathan
Howard, Sid Meadows and Nick

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Nolback and Billy in the
audience are first audience

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member here.
And Billy, you're welcome to

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come up and join us too if you'd
like.

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And thank you again for being
here.

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The countdown is on two days
until the Empowered Podcasting

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Conference.
I was just looking at our

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Eventbrite page and some of the
statistics and things and I was

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looking at we kicked things off
as far as ticket sales go on

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April 10th.
That's when we made our first

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tickets available for people and
yeah, 5:00 or so months later,

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here we are the week of and I am
super excited.

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I thought what we could do today
before we get to the news is

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start with a little icebreaker
question.

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We haven't doing our usual
icebreaker question stuff.

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And by the way, happy birthday
to Ashley.

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Thank you for putting that in
the chat.

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Ashley, I appreciate that you
announced it.

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A lot of times when a birthday
in this community happens, the

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birthday person doesn't say a
thing and we don't know about it

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and we don't get to recognize
it.

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So thank you for saying that.
Ashley, happy 40th to you.

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How are you feeling?
I'm feeling much better, thank

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you.
You're welcome.

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I know the 40th birthday was one
of the reasons why Ashley can't

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make it to Empowered Podcasting
this year.

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It's going to do some
celebrating with family and

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friends.
Totally understandable.

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And the way I want to do the
icebreaker here is really in a

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way that could help anybody
attending any kind of event,

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whether it's a networking event,
a conference, whatever it is, if

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you're a content creator,
putting yourself out there,

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networking with people, going to
events to learn, get new

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insights.
I think that I want to come up

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with some questions for you that
will help anybody, whether

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you're coming to the conference
or not.

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So let's do this for today, and
we'll keep this going on

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Thursday and Friday as well.
And I don't know, did I say it

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out loud?
We're two days away.

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Here's the question.
What's one thing you always

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bring with you to a conference
that other creators might

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overlook?
OK, this could be anything.

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And it's somewhat inspired
because I got a, a text

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yesterday from Alex asking
should we be bringing recording

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equipment to this conference?
And my answer to that was, if

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you're planning on recording
content, absolutely.

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But what else?
What are some things, Sid, you

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go to conferences, you've been
to a few already this year and I

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know you're coming to Empowered
Podcasting as well.

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What's one thing that you
recommend or you personally

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always bring with you to a
conference that other creators

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might overlook?
Good morning.

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Good morning, everybody.
So to be clear, I've only been

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to one creator conference, which
was podcast movement.

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So this was my second event as a
creator.

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But I do go to a lot of events.
I've got 1 coming up in January.

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I'm going to one in October.
And I'm going to sound so

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freaking old school, but I
always take my business cards

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always.
I mean, just you never know what

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do you need to hand them out?
And if you don't have them and

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you can't give them out.
So I mean, that meant that

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really dates me.
But I always, I always bring

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business cards.
I think I saw a TikTok or

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something, somebody was handing
their business card to somebody

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else and the somebody else said
what is this?

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Are you are you handing me your
trash?

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Yeah, it is a little old school
and I bring mine too.

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Some people still prefer it,
right?

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And and not meaning, and I don't
mean some people prefer handing

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their cards.
Some people prefer receiving the

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cards and there are arguments to
doing it digitally or doing the

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old school business card.
And here's what I mean.

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The business card, it's
tangible.

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It's something that you walk
away with.

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Hopefully it's memorable enough
that when you look at that

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meaning memorable enough of a,
an encounter with that person

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that when you look at that card,
you remember that person, right?

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And then you can look, you could
take all your cards, put them

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all out on a table and start
planning.

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OK, who am I following up with?
And when Dr. Did you want to say

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something?
Oh my God, I feel so strongly

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about this.
I'm so I am definitely a

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business card person.
Definitely there is something

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and you said it, it's very it's
tangible.

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There's something about you're
holding that card in your

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fingers and you look up at that
person's face and you look at

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the card and you kind of get
some kind of a, you know,

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attachment to the face, to the
card.

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And I've got a pro tip for those
who are bringing business cards.

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Please leave the back of your
business cards.

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I have AQR code on mine, but
it's at the very end.

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But leave some blank white space
on the back of your business

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card so you can take notes.
Met them at Empowered

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Podcasting.
Birthday is the same as my

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daughter's.
Soccer is, you know, some kind

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of something that you could put
on the back of that card.

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My card, if you had a stack of
100 cards in your hand and you

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threw them up in the air and
they all fell on the ground face

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up, you would know you could see
my card.

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If you were from across the
room, you could pick out my card

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because it's a color from from
edge to edge.

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It's very, it's like bold.
It's very out there.

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And I think that's important.
Yeah, You know what another

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reason I'm in that camp with you
is because if you do it

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digitally, you know, like I, I
have it too, right?

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Like I have AQR code that I put
on my home screen of my phone to

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make it easy to scan for people,
right?

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So I'm not fumbling around
trying to find the QR code.

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It's just my screensaver.
But the problem with it is, is

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that it's gets stored, right?
They'll scan it, they store it

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in their phone, but then that's
it.

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They don't, they don't know who
they scanned and when, right?

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So it's like, oh, who is that
person?

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Like I'm describing myself.
Who is that person with the, the

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blue glasses that always wears
the podcast shirts?

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What the heck is that guy's
name?

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And and that's it.
It's gone.

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You have to essentially go
through your whole contact list

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and hope that you find it.
So that's what what a big reason

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why I like the business cards.
And if it's a business card, I'm

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constantly going into my purse,
into the pocket of my purse

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where I keep those cards because
I keep other things.

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And in order to get to those
other things, I have to take out

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all of those cards.
So those cards are always in

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front of me, you know, it's like
I if I have to find someone, I

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know the pocket that that card
is in.

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So I I'm so strongly for in the
camp of business cards and

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complete white on the other side
so you can do notes.

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I like that tip.
Thank you, Dr. and Jonathan, I

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saw you wanted to say something.
Go ahead.

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Good morning.
Good morning.

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Good morning.
So I'm on the no business card

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front there.
But before I say that, the thing

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that I would make sure that I
brought if I'm going to a

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conference is an extra phone
charger and comfy shoes,

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especially after last year's
podcast movement.

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Extra phone charger and comfy
shoes.

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The phone charger is huge.
Yes, yes.

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And it kind of ties into how I
do network.

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Always take a selfie with the
person that you're you're,

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you're meeting, take a selfie
with them.

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So you can always go back to
that.

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And that's how you can know who
it is in your phone.

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You've got it there in connect
with it.

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So always take a selfie with
them.

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I love that.
And here's a little extra pro

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tip on top of that, Jonathan, if
you have an iPhone, I'm only

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familiar with iPhone.
If you have an iPhone and you

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pull that picture up from your
album and you're looking at it

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right, It's the single picture
on your screen.

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If you tap the picture and pull
up with your finger, you'll get

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a lot of information about the
picture.

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But the cool thing is, is that
the very first thing you can do

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is tap and then you can type a
note.

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So that's what I sometimes do
when I do that at a networking

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event, a conference.
When I take the selfie, when we

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walk away, I quickly bring the
picture back up and I leave a

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little note so that I remember
who this person is, or maybe

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it's their name or it's their
phone number or both, whatever

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that looks like.
But it's a great little way to

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keep it all together in one
place.

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And by the way, Amy in the chat
said business cards, Flyers,

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advertising your services for
the lobby table, list of

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questions, point for areas you
are unsure of.

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So yeah, we will probably have a
table out for people to do that

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sort of thing.
I'm glad you said that, Amy.

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Thank you for for bringing that
up.

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Does anyone have anything else
before we move on and dive into

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the news?
Any other tips?

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One thing that you think people
should bring comfy shoes?

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Absolutely, Jonathan.
I think that's a big one for a

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lot of people.
I got 1.

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Hey, Dominic, go ahead.
Morning, morning everybody.

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Hope everybody is well.
Breath mints.

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Oh heck yeah.
Listen, listen, you, you hit

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that lunch break right and you
forget that, you know, maybe you

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had a nice, you know, Kraut dog
or something.

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Maybe the breath ain't as fresh,
ain't as fresh as it used to be.

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Got the dragon going right.
So maybe a a a few breath mints,

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not just for yourself, but they
maybe somebody you meet as well

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could probably go a long way.
And to say you know it goes a

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long way.
Say you looking out for them

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too.
Oh yeah, I mean, I fully agree.

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I'm I've always got breath mints
or gum on me at these things

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because yeah, I mean especially
even forget like what you might

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have eaten for lunch.
It's like, you know, after a

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full day going to different
talks and doing and doing a lot

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of talking yourself, just your
breath might get a little stale

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after a while.
It's might be time to grab some

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breath mints.
Yeah, great.

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Great idea.
Thank you, Dominic.

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I have one.
Go ahead, Dr. OK so this comes

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from all my years of working in
casinos.

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Even in like in the hike of
summer when it's like a hundred

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200° outside, bring a sweater
because usually they have the

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air conditioning cranked up to
11.

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Thank you Spinal Tap and you are
freezing inside the hotel.

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So bring a sweater.
Did you know that they're doing,

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I think they're doing a sequel,
yeah.

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Sequel to Spinal Tap?
Yeah.

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I did and I went out and I, I
purchased the original for my

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husband because we, we want to
do the, the whole series, you

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know, the first one, we want to
see it again and then we want to

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lead into the second one.
Love that, by the way.

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Some might say to bring water,
right?

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I think it's really important to
hydrate at these things.

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And our conference, we will
provide water, we will provide

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coffee, we will provide hot
water for tea, which I say that

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because the podcasting
conferences I've been to didn't

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do that.
So we wanted to make sure that

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we keep people hydrated, keep
people caffeine filled if if

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00:13:31,680 --> 00:13:34,920
needed.
And then of course, I would say

227
00:13:34,920 --> 00:13:37,600
bring snacks.
Yes, I would say bring snacks.

228
00:13:38,000 --> 00:13:41,960
And we're going to feed you a
lot on Saturday.

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00:13:42,680 --> 00:13:47,560
Saturday we're providing lunch.
It'll be, it won't be the the

230
00:13:47,560 --> 00:13:50,280
hot dog or what, what the
example Dominic said.

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00:13:50,280 --> 00:13:54,560
It'll be make your own tacos,
which we did last year and it

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00:13:54,560 --> 00:13:57,160
was a huge hit.
And then in the evening for our

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00:13:57,160 --> 00:14:00,080
private party, we're going to
have, if you're familiar with

234
00:14:00,080 --> 00:14:03,160
Cava, it's not cava.
It's actually, in my opinion, a

235
00:14:03,200 --> 00:14:06,000
whole lot better.
So I'll just say Mediterranean

236
00:14:06,600 --> 00:14:09,720
for dinner at the private party
Saturday night.

237
00:14:10,000 --> 00:14:13,880
But you still may want to bring
some, some snacks during the

238
00:14:13,880 --> 00:14:16,680
days.
And here's another one along the

239
00:14:16,680 --> 00:14:19,720
lines of hygiene.
Bring, bring hand sanitizer or,

240
00:14:19,760 --> 00:14:22,680
or wipes.
We want to keep everyone healthy

241
00:14:23,280 --> 00:14:24,880
and I'm sure the other events do
too.

242
00:14:24,880 --> 00:14:28,720
So maybe you want to bring that
and of course, a pen, a Sharpie,

243
00:14:28,880 --> 00:14:32,080
something, if you are going to
use the back of that business

244
00:14:32,080 --> 00:14:36,360
card, something to write on.
And we'll also have pens there

245
00:14:36,360 --> 00:14:37,840
for people as well.
OK.

246
00:14:37,840 --> 00:14:40,080
I think, I mean, we could
certainly go on and on and on

247
00:14:40,080 --> 00:14:42,240
and on.
And by the way, yeah, you could

248
00:14:42,240 --> 00:14:46,760
bring pen and paper, and we will
be providing conference journals

249
00:14:46,760 --> 00:14:51,760
for you at our event so that you
can take all sorts of notes, and

250
00:14:51,760 --> 00:14:54,760
it will guide you through the
type of notes and types of

251
00:14:54,760 --> 00:14:57,640
things you should be thinking
about when you're at these sort

252
00:14:57,640 --> 00:15:03,320
of events.
OK, let's get into the news.

253
00:15:03,320 --> 00:15:04,760
And by the way, again, thank
you.

254
00:15:05,200 --> 00:15:08,040
Is Amy still here?
Yes, Amy is here.

255
00:15:08,280 --> 00:15:13,040
So Amy, just because I haven't
noticed you yet in the room

256
00:15:13,040 --> 00:15:14,960
before, I don't know if this is
your first time.

257
00:15:14,960 --> 00:15:17,000
And thank you for participating
in the chat.

258
00:15:17,640 --> 00:15:21,040
And just so you know, you are
also always welcome to join the

259
00:15:21,040 --> 00:15:24,840
conversation up here on stage.
And if you or anyone else here

260
00:15:24,840 --> 00:15:29,160
has any questions around
podcasting, creating content,

261
00:15:29,160 --> 00:15:31,720
etcetera, even if you feel like
they're not really talking about

262
00:15:31,720 --> 00:15:34,880
that right now, we don't care.
We take questions at any time.

263
00:15:34,880 --> 00:15:37,120
Think of this like a radio
station.

264
00:15:37,840 --> 00:15:40,160
You can call in your request
anytime.

265
00:15:41,000 --> 00:15:45,080
So what I like to do first when
we dig into the news is share

266
00:15:45,080 --> 00:15:52,360
some podcast data for you first
181,808 total podcasts updated

267
00:15:52,520 --> 00:15:55,640
their show this over the past
week.

268
00:15:56,240 --> 00:16:00,400
I can't tell you exactly what
that how that compares to the

269
00:16:00,400 --> 00:16:03,320
previous week.
I don't have that data in front

270
00:16:03,320 --> 00:16:06,600
of me, so please forgive me.
And the number one podcast on

271
00:16:06,600 --> 00:16:11,960
Apple, the Charlie Kirk Show,
again, for probably obvious

272
00:16:11,960 --> 00:16:17,040
reasons being that Charlie Kirk
is a big headline lately to say

273
00:16:17,040 --> 00:16:19,600
the least.
And I'm going to hold off on the

274
00:16:19,600 --> 00:16:22,680
number one on Spotify A because
you probably have guessed it.

275
00:16:22,680 --> 00:16:27,080
And BDR will give us the top
five on Spotify since it's

276
00:16:27,080 --> 00:16:32,240
always the same person at #1 Go
ahead Dr. You know that Dr. is

277
00:16:32,240 --> 00:16:34,360
in the kitchen right now.
I don't have my Do you want me

278
00:16:34,360 --> 00:16:35,680
done in front of me?
I'm so sorry.

279
00:16:35,680 --> 00:16:38,200
I'll do it, I'll take it over.
I forgot because we took some

280
00:16:38,200 --> 00:16:44,800
time doing the icebreaker.
So #5 overall on Spotify, good

281
00:16:44,800 --> 00:16:49,400
hang with Amy Poehler #4.
Countdown 2.

282
00:16:49,960 --> 00:16:51,960
That's it, It just ends there.
Countdown 2.

283
00:16:51,960 --> 00:16:58,600
It's a Spotify music studio
production #3 just creepy.

284
00:16:58,840 --> 00:17:04,640
Scary stories #2 the past
weekend with Theo Von and #1 The

285
00:17:04,640 --> 00:17:10,000
Joe Rogan Experience.
Shocker and Dr. also picked for

286
00:17:10,000 --> 00:17:12,839
us a top five in a specific
genre.

287
00:17:12,839 --> 00:17:15,560
This is a new one.
I think to us, we haven't gone

288
00:17:15,640 --> 00:17:22,400
through a top five under the
courses, genre courses and the

289
00:17:22,400 --> 00:17:25,960
number one, the Scriptures are
real.

290
00:17:26,560 --> 00:17:29,720
This is a podcast where they
look at elements of the

291
00:17:29,720 --> 00:17:32,720
scriptures and it goes.
On you mean #5?

292
00:17:32,840 --> 00:17:35,360
Did I say 545?
Yes, that was #5 thank you.

293
00:17:35,560 --> 00:17:38,320
Thank you Dr. as you're cooking
eggs.

294
00:17:38,440 --> 00:17:44,720
Appreciate it #4 immersive
Spanish and it the description

295
00:17:44,720 --> 00:17:48,240
says immersive Spanish is a
unique tool for learning Spanish

296
00:17:48,960 --> 00:17:54,920
#3 the Hillside College online
courses podcast.

297
00:17:55,640 --> 00:17:59,520
So this is Hillside college.
They were founded in 1844.

298
00:17:59,880 --> 00:18:03,040
A mission to I got to do my
timpani again, a mission to

299
00:18:03,040 --> 00:18:07,000
provide all who wish to learn
the education necessary to

300
00:18:07,000 --> 00:18:09,440
preserve dot dot dot dot dot.
It got truncated.

301
00:18:09,720 --> 00:18:17,000
Please forgive me #2 Econ talk
with Russ Roberts and the number

302
00:18:17,000 --> 00:18:21,480
one podcasting courses, the
Bright Lion Podcast.

303
00:18:22,440 --> 00:18:26,600
So those are your top five
courses on Spotify as of

304
00:18:26,600 --> 00:18:31,920
yesterday, September 23rd, 2025.
Mark, I was just going to say

305
00:18:31,960 --> 00:18:34,920
that next Wednesday when we get
to this segment, if she's in the

306
00:18:34,920 --> 00:18:38,400
kitchen, it's absolutely OK for
you to just wait and do another

307
00:18:38,400 --> 00:18:41,240
news story before and let her
come back and do the top five.

308
00:18:41,240 --> 00:18:46,240
I was really deflated though.
I was going to say that, but I

309
00:18:46,240 --> 00:18:49,040
was being nice.
OK.

310
00:18:49,560 --> 00:18:53,200
The emotion and the animation
and the just the way she does.

311
00:18:53,200 --> 00:18:56,840
You are so right, I agree.
You guys.

312
00:19:00,160 --> 00:19:04,720
Yeah, Dr. You're officially a
staple for the news segment, if

313
00:19:04,720 --> 00:19:06,720
you weren't already.
Yeah.

314
00:19:07,160 --> 00:19:11,400
I wanted to bring up that number
one, the Bright Line podcast out

315
00:19:11,400 --> 00:19:17,280
of breath, sorry, that is
faith-based and categories are

316
00:19:17,280 --> 00:19:20,480
kind of topsy turvy.
I mean, anything can go into

317
00:19:20,480 --> 00:19:22,800
this category.
Technically, we could go into

318
00:19:22,800 --> 00:19:26,880
this category because we educate
podcasters.

319
00:19:27,120 --> 00:19:30,120
So there you go.
That's interesting.

320
00:19:30,200 --> 00:19:32,480
Yeah.
And I've never really noticed a

321
00:19:32,480 --> 00:19:35,320
courses category to choose from
before.

322
00:19:36,040 --> 00:19:38,280
I might go look at that because
it's a really good point.

323
00:19:38,280 --> 00:19:41,920
By the way, Dr. I'm also going
to stall for one second because

324
00:19:41,920 --> 00:19:44,360
I know you're you said you were
out of breath.

325
00:19:44,360 --> 00:19:47,040
And the next thing on the list,
actually what I'll do is I'll go

326
00:19:47,040 --> 00:19:50,680
to events and then we'll get
into this story, the awards

327
00:19:50,680 --> 00:19:53,800
story we wanted to get to.
And we have a really cool

328
00:19:53,800 --> 00:19:55,680
announcement to share about
that.

329
00:19:55,880 --> 00:19:59,680
So first let me share some
events coming up that you may be

330
00:19:59,680 --> 00:20:01,960
interested in.
If you didn't guess, Empowered

331
00:20:01,960 --> 00:20:05,400
Podcasting is coming up this
Friday, September 26th.

332
00:20:05,720 --> 00:20:10,440
It will be the 26th through the
28th in Charlotte, NC. 28th is

333
00:20:10,440 --> 00:20:14,320
really more of a.
Informal short day 28th.

334
00:20:14,320 --> 00:20:17,720
We will just be doing some
brunch informally at the hotel.

335
00:20:17,920 --> 00:20:21,680
Say our goodbyes, do some final
networking, get some final hugs

336
00:20:21,680 --> 00:20:24,760
in along the way.
So come join us in Charlotte.

337
00:20:24,760 --> 00:20:27,720
Go to empoweredpodcasting.com.
You can still get tickets.

338
00:20:27,720 --> 00:20:31,680
We will have tickets available
until Friday morning.

339
00:20:32,280 --> 00:20:37,160
Also, Speak Fest Night of the
Living Pod happens in Houston on

340
00:20:37,160 --> 00:20:39,600
October 10th.
And by the way, if you look that

341
00:20:39,600 --> 00:20:44,160
up, if you're interested,
Speakfest dispelled Speke.

342
00:20:44,240 --> 00:20:48,400
Speakfest also coming up in
October, October 16th in

343
00:20:48,400 --> 00:20:52,760
Baltimore, MD, the 7th annual
Afrozen Audio podcast festival

344
00:20:53,080 --> 00:20:57,560
uniting black podcasts.
Check that great event out.

345
00:20:57,560 --> 00:21:02,440
Again, that's in my old neck of
the woods, Baltimore, MD and

346
00:21:02,440 --> 00:21:07,080
also Denver Podcast Happy Hour
on October 17th.

347
00:21:07,640 --> 00:21:10,520
And if you want more information
about that, we will put that in

348
00:21:10,520 --> 00:21:12,840
the show notes.
And also you can always find out

349
00:21:12,840 --> 00:21:18,760
more about any of the events I
just listed at Pod News slash,

350
00:21:18,920 --> 00:21:24,800
I'm sorry, Pod news.net/event or
just look for the events tab on

351
00:21:24,800 --> 00:21:28,320
their website.
Dr. you had a couple of things

352
00:21:28,320 --> 00:21:30,400
actually.
I'm going to give you one more

353
00:21:30,400 --> 00:21:33,160
second to catch your breath and
remind everybody that pre

354
00:21:33,160 --> 00:21:38,520
registrations just opened for
the 4th edition of Podcast Thon,

355
00:21:38,960 --> 00:21:44,120
running March 14th through the
20th of next year 2026.

356
00:21:44,120 --> 00:21:48,360
This is the big charity driven
podcast movement where creators

357
00:21:48,360 --> 00:21:51,440
rally around different causes
and for the first time, they're

358
00:21:51,440 --> 00:21:55,720
now welcoming Spanish speaking
podcasters, which means even

359
00:21:55,720 --> 00:21:58,840
more communities and nonprofits
will get the spotlight.

360
00:21:59,200 --> 00:22:02,840
Last year was massive.
More than 1500 podcasters from

361
00:22:02,840 --> 00:22:06,040
40 different countries each
dedicated an episode to a

362
00:22:06,040 --> 00:22:09,880
nonprofit that they cared about.
We even took part on the

363
00:22:09,880 --> 00:22:12,680
podcasting morning chat here
with an episode called After the

364
00:22:12,680 --> 00:22:16,280
Flood, The impact of Hurricane
Helene, highlighting the

365
00:22:16,280 --> 00:22:19,440
recovery efforts and the people
behind them from that

366
00:22:19,640 --> 00:22:22,680
devastating hurricane that
happened almost exactly a year

367
00:22:22,680 --> 00:22:27,240
ago, just a few days away from
that year anniversary, for lack

368
00:22:27,240 --> 00:22:30,320
of a better word.
Dr. Did you want to share a

369
00:22:30,320 --> 00:22:32,480
couple things before you get to
the Signal Awards?

370
00:22:33,120 --> 00:22:36,320
I do.
So there is a virtual networking

371
00:22:36,320 --> 00:22:40,800
event called Meet Up and Match
Up and it's every Thursday.

372
00:22:41,120 --> 00:22:45,240
And this Thursday it's going to
be 4:00 PM to 5:30 PM Eastern

373
00:22:45,240 --> 00:22:48,680
Time.
And this Thursday, they change

374
00:22:48,880 --> 00:22:51,960
topics every Thursday.
So this Thursday, the group of

375
00:22:51,960 --> 00:23:00,040
topics is training the news
society, science and the

376
00:23:00,040 --> 00:23:04,200
environment.
And you can get in for free if

377
00:23:04,200 --> 00:23:07,360
you use the initials of this
show PMC.

378
00:23:08,000 --> 00:23:12,280
And hey, tell them that Dr. sent
you and we will put the link in

379
00:23:12,280 --> 00:23:16,040
the show notes.
OK, Signal Awards go big with

380
00:23:16,040 --> 00:23:20,000
new categories and big names.
And familiar names.

381
00:23:20,160 --> 00:23:22,200
Familiar names as.
Well, exactly.

382
00:23:22,560 --> 00:23:25,680
Wonder who that could be?
So the Signal Awards are back,

383
00:23:25,680 --> 00:23:29,640
and this year they're bigger,
louder and more competitive than

384
00:23:29,720 --> 00:23:34,640
ever.
Submissions jumped nearly 30% as

385
00:23:34,640 --> 00:23:37,920
the podcasting industry shows no
signs of slowing down.

386
00:23:38,400 --> 00:23:43,160
Organizers rolled out 10 shiny
new categories, from the best

387
00:23:43,160 --> 00:23:47,600
host in news, politics and
culture to fresh honors for

388
00:23:47,600 --> 00:23:50,880
video, podcasting and even
fiction voice acting.

389
00:23:51,520 --> 00:23:55,560
The 2025 finalists lists reads
like a star-studded gala.

390
00:23:55,600 --> 00:23:58,040
Michelle Obama.
Jon Stewart, The Kelsey

391
00:23:58,040 --> 00:24:03,040
Brothers, Katie Couric, Kira
Swisher, Keke Palmer and more

392
00:24:03,120 --> 00:24:07,280
are in the running and right
alongside of them is our very

393
00:24:07,280 --> 00:24:11,240
own podcasting morning chat.
Community member Dominic Lawson

394
00:24:11,240 --> 00:24:15,960
and his wife Kenda are nominated
for six awards.

395
00:24:15,960 --> 00:24:19,680
I'm going to repeat that six
awards between their three

396
00:24:19,680 --> 00:24:23,800
shows, Black as America, Mental
Health, Rewritten and The B Word

397
00:24:24,440 --> 00:24:26,680
and Beyond Bragging Rights
podcast.

398
00:24:26,880 --> 00:24:30,200
I'm sorry, past winners say the
signal stamp of approval

399
00:24:30,200 --> 00:24:35,320
delivers real world perks,
funding, validation and a

400
00:24:35,320 --> 00:24:38,560
serious boost in visibility.
Is voting open?

401
00:24:38,560 --> 00:24:40,920
No, voting is not open, right?
It's.

402
00:24:41,160 --> 00:24:43,880
Closed.
Yes, voting is closed.

403
00:24:43,880 --> 00:24:48,040
It's closed on the 12th, sorry.
And the Industry Expert panel

404
00:24:48,040 --> 00:24:52,720
will also crown bronze, silver
and gold champs across

405
00:24:52,720 --> 00:24:57,360
categories before the big winner
party is November 10th.

406
00:24:57,720 --> 00:25:02,760
Experts say to expect award
shows like The Signal Awards to

407
00:25:02,760 --> 00:25:06,240
keep expanding categories,
especially around video and

408
00:25:06,240 --> 00:25:09,920
niche genres.
The industry is maturing and

409
00:25:09,920 --> 00:25:13,960
awards will increasingly become
a form of currency for creators

410
00:25:13,960 --> 00:25:18,240
negotiating with sponsors,
advertisers and platforms.

411
00:25:18,240 --> 00:25:22,240
That's such a good point.
Let's give a round of applause

412
00:25:22,240 --> 00:25:26,200
to Dominic and Kenda getting
more nominations.

413
00:25:27,840 --> 00:25:31,160
Pretty awesome.
And Dominic, please, if you

414
00:25:31,160 --> 00:25:34,680
don't mind, would you share some
details, what categories which

415
00:25:34,680 --> 00:25:36,680
shows?
Because I think between the two

416
00:25:36,680 --> 00:25:39,440
of you, there are three
different podcasts and I think

417
00:25:39,440 --> 00:25:41,920
all three have at least one
nomination.

418
00:25:41,920 --> 00:25:43,760
So would you like to share a
little bit?

419
00:25:43,760 --> 00:25:47,880
And congratulations, my friend.
I appreciate all of that.

420
00:25:47,880 --> 00:25:52,120
Let me just say, I've always
appreciated and have been very

421
00:25:52,120 --> 00:25:55,680
grateful of this community
supporting what me and Kenda try

422
00:25:55,680 --> 00:25:58,840
to do with AL's education
company in the shows that we

423
00:25:59,280 --> 00:26:02,040
create.
So just want to say that also

424
00:26:02,040 --> 00:26:06,080
really quickly, just a slight
change if you will, there is

425
00:26:06,080 --> 00:26:09,680
voting that started yesterday.
It's the listener's choice.

426
00:26:10,120 --> 00:26:15,440
So, so everybody in each
category gets either bronze,

427
00:26:15,440 --> 00:26:17,360
silver or gold like that's
locked in.

428
00:26:17,600 --> 00:26:20,960
But the Listener's Choice award
is voted on between now and I

429
00:26:20,960 --> 00:26:26,200
believe October something, so
that part is open.

430
00:26:26,320 --> 00:26:27,000
OK.
Yeah.

431
00:26:27,040 --> 00:26:32,280
So I think it's October voting
is now open through October 9th.

432
00:26:32,480 --> 00:26:33,600
That's what it says.
OK.

433
00:26:33,760 --> 00:26:37,160
Yes, yes.
So there is a voting aspect. 6

434
00:26:37,160 --> 00:26:40,520
nominations is something that I
definitely don't take lightly.

435
00:26:40,920 --> 00:26:43,640
The first time submitted for the
Signal awards, I got 6

436
00:26:43,640 --> 00:26:45,920
nominations just for Black as
America alone.

437
00:26:46,440 --> 00:26:52,040
But this one feels more special
one because Kenda joined joined

438
00:26:52,040 --> 00:26:55,680
the award-winning track when it
comes to signals as well.

439
00:26:55,880 --> 00:26:59,680
But also I think it goes to show
no matter if it's mental health,

440
00:26:59,680 --> 00:27:03,360
black history or self
improvement, we're able to

441
00:27:03,360 --> 00:27:07,000
create content in different
genres that make an impact.

442
00:27:07,000 --> 00:27:10,440
I say it's like going to the
Grammys and getting nominated

443
00:27:10,440 --> 00:27:15,560
for hip hop, country and polka.
That's quite a feeling, if you

444
00:27:15,560 --> 00:27:17,360
will.
I don't know where poker came

445
00:27:17,360 --> 00:27:21,840
from, but here's what it is. 3
shows, 6 nominations for all of

446
00:27:21,840 --> 00:27:24,440
them.
Actually, it evened out to each

447
00:27:24,600 --> 00:27:25,400
to each show.
Oh.

448
00:27:25,480 --> 00:27:30,240
Nice.
Kinda is for best host and best

449
00:27:30,560 --> 00:27:32,720
show when it comes to self
improvement.

450
00:27:32,720 --> 00:27:35,920
She's actually in the same
category as Keke Palmer, which

451
00:27:35,920 --> 00:27:38,160
is kind of cool.
And her show the B word, by the

452
00:27:38,160 --> 00:27:41,000
way, Ken.
The B word yes, thank you Black

453
00:27:41,000 --> 00:27:45,600
as America has entered as well.
Best host once again, but also

454
00:27:45,920 --> 00:27:48,960
for sports documentary.
Best individual episode for

455
00:27:48,960 --> 00:27:53,720
sports if you will.
So the episode I did about Wilma

456
00:27:53,720 --> 00:27:57,960
Rudolph, Shakira Richardson and
Florence Griffith Joyner is the

457
00:27:57,960 --> 00:28:02,760
episode that we submitted a lot
of strong indication we were

458
00:28:02,760 --> 00:28:05,400
going to get something for that
episode because of the feedback

459
00:28:05,800 --> 00:28:09,600
and then now joining the crew.
Now we can save the officially

460
00:28:09,600 --> 00:28:12,440
award-winning show.
Mental health rewritten as

461
00:28:12,440 --> 00:28:16,360
nominated for two is 2
nominations as well for best

462
00:28:16,360 --> 00:28:20,240
individual episode and Health,
Wellness and Best show or Health

463
00:28:20,240 --> 00:28:23,840
and Wellness as well and the
best host sharing the category

464
00:28:23,840 --> 00:28:26,960
with Jon Stewart, which is
always kind of cool to attach

465
00:28:26,960 --> 00:28:29,400
yourself with that.
And I'll say this and land my

466
00:28:29,400 --> 00:28:32,440
plane.
This is just another indication

467
00:28:32,440 --> 00:28:35,360
for anybody who's listening,
who's an independent podcaster

468
00:28:35,720 --> 00:28:37,920
that you can, you can beat the
bid dogs.

469
00:28:38,400 --> 00:28:42,040
And I say that because we have 6
nominations and Lemonade has

470
00:28:42,040 --> 00:28:43,840
three.
So you do with that what you

471
00:28:43,840 --> 00:28:46,240
will.
So I'll land my plane there.

472
00:28:46,920 --> 00:28:48,520
Thank you, Dominic.
Appreciate.

473
00:28:48,520 --> 00:28:50,160
That Nick.
Congratulations again.

474
00:28:50,200 --> 00:28:54,240
Go ahead, Dr. I want to make
sure that everyone understands

475
00:28:54,240 --> 00:28:57,080
that the one common thread
throughout all of these six

476
00:28:57,200 --> 00:29:02,400
nominations is the producer.
Yes, indeed, yes indeed.

477
00:29:02,400 --> 00:29:04,280
Dominic is the.
Producer, I appreciate that.

478
00:29:04,280 --> 00:29:05,600
Yeah, I appreciate that.
Thank.

479
00:29:06,280 --> 00:29:06,800
You.
Yeah.

480
00:29:06,920 --> 00:29:10,920
So even when Kendall wins,
Dominic still wins.

481
00:29:10,920 --> 00:29:13,720
And not just because it's his
wife we're talking about here.

482
00:29:13,800 --> 00:29:16,360
It's because he has a hand in
that show, too.

483
00:29:16,680 --> 00:29:20,480
I like hands in my bets.
I can tell.

484
00:29:21,040 --> 00:29:23,040
Hopefully you're not hedging
those bets on your Dallas

485
00:29:23,040 --> 00:29:26,680
Cowboys, though.
Never, never.

486
00:29:29,120 --> 00:29:32,040
I always have to have to throw
in a comment about the Cowboys

487
00:29:32,040 --> 00:29:33,960
whenever I can when Dominic's in
the room.

488
00:29:34,160 --> 00:29:37,400
Dominic, we are so excited for
you and thank you for continuing

489
00:29:37,400 --> 00:29:42,200
to be an inspiration and
motivator in this community.

490
00:29:42,280 --> 00:29:46,000
It's been a wild ride and it's
been a lot of fun being with you

491
00:29:46,000 --> 00:29:49,480
for a lot of that ride.
And as I've brought up before,

492
00:29:49,840 --> 00:29:53,520
just a few years ago, I remember
when you were joining this room

493
00:29:53,520 --> 00:29:57,040
as a regular community member.
And I remember the day I asked

494
00:29:57,040 --> 00:30:01,800
you to to be a community leader.
And it's just crazy to see how

495
00:30:01,800 --> 00:30:04,480
many awards you've accumulated
over such a short time.

496
00:30:04,480 --> 00:30:08,160
And it's and it's a it goes to
show you the hard work, the

497
00:30:08,160 --> 00:30:12,200
passion that you put into it
that anyone puts into it.

498
00:30:12,200 --> 00:30:15,840
If you really put that love into
it, that passion into it, that

499
00:30:15,840 --> 00:30:19,360
hard work into it and that and
make that effort to find a way

500
00:30:19,360 --> 00:30:21,480
to be a little different than
the rest.

501
00:30:22,000 --> 00:30:24,320
I mean, that's you are a perfect
example of that.

502
00:30:24,320 --> 00:30:27,760
And we appreciate you having you
being here with us.

503
00:30:27,760 --> 00:30:30,600
I appreciate all those words and
I, I really do it.

504
00:30:30,720 --> 00:30:33,720
It means a lot to me.
I, I know I don't come around a

505
00:30:33,720 --> 00:30:37,160
lot, but that's all because I'm,
I'm really focused on what I'm

506
00:30:37,160 --> 00:30:38,520
trying to do, but I'm still
around.

507
00:30:38,600 --> 00:30:42,120
I'm still around, still lurking,
still checking out what's going

508
00:30:42,120 --> 00:30:44,720
on with Empowered and I
definitely still in support

509
00:30:45,160 --> 00:30:49,200
Empowered and just want to give
back what I got from empowered.

510
00:30:49,680 --> 00:30:53,560
So even if it looks different.
Yeah, and I know that this

511
00:30:53,560 --> 00:30:56,280
coming weekend you can't make
the Empowered Podcasting

512
00:30:56,280 --> 00:31:00,720
Conference, and I believe you'll
be doing the Pod in Box in

513
00:31:00,720 --> 00:31:03,000
Memphis at the Cassette Library,
right?

514
00:31:03,640 --> 00:31:07,360
Yes, definitely Ena.
You, you know Ena very well as

515
00:31:07,360 --> 00:31:10,760
you spoken at pot box, the very
first one actually in Memphis.

516
00:31:10,760 --> 00:31:13,440
But it's growing, it is growing
rapidly.

517
00:31:13,440 --> 00:31:18,560
The city has 100% put it's
thought and intention and more

518
00:31:18,560 --> 00:31:24,880
importantly fiduciary funds and
monetary things towards building

519
00:31:24,880 --> 00:31:27,120
pie box.
We got 2 Rockstar keynotes,

520
00:31:27,120 --> 00:31:31,960
Lauren Larosa who is part of The
Breakfast Club and Doctor Jamal

521
00:31:31,960 --> 00:31:35,520
Bryant who's a pastor of the
mega church I believe in

522
00:31:35,520 --> 00:31:38,680
Atlanta, I believe.
So it's going to be a huge draw.

523
00:31:38,680 --> 00:31:40,320
It keeps getting bigger and
bigger.

524
00:31:40,320 --> 00:31:43,520
The funding for from the city
who really believes in

525
00:31:43,520 --> 00:31:46,440
podcasting.
Even the mayor himself is going

526
00:31:46,440 --> 00:31:49,040
to speak at potluck.
So that just goes to show how

527
00:31:49,040 --> 00:31:53,760
much how important podcasting is
to the city of Memphis and how

528
00:31:53,760 --> 00:31:56,400
much we are intended on growing
it.

529
00:31:56,400 --> 00:32:00,480
So it's super.
I would love to talk to you

530
00:32:01,000 --> 00:32:06,160
about how I can bring that to my
area of Nashville.

531
00:32:06,920 --> 00:32:09,480
Absolutely, absolutely.
You know, Nashville's got got a

532
00:32:09,480 --> 00:32:11,880
lot going on.
You know, you got a got a new

533
00:32:11,880 --> 00:32:15,240
$2.1 billion stadium you're
trying to finish up there.

534
00:32:15,480 --> 00:32:19,400
So, so, so maybe they can cut
some of those funds towards

535
00:32:19,400 --> 00:32:22,480
podcast and you get a little
start up fund going forward.

536
00:32:22,480 --> 00:32:24,680
So I I'll definitely have that
conversation with you.

537
00:32:25,120 --> 00:32:27,680
Thank you.
Yeah, and it's a it's a, it's an

538
00:32:27,680 --> 00:32:31,480
event that was when I attended
the first one, really inspiring

539
00:32:31,480 --> 00:32:37,120
and I think absolutely
influenced me in in in my desire

540
00:32:37,120 --> 00:32:42,320
to start my own event.
Ena puts on a great day of

541
00:32:42,320 --> 00:32:46,280
podcasting, insights, podcasting
presentations.

542
00:32:46,720 --> 00:32:49,360
It's a real event there.
And of course, they even have

543
00:32:49,360 --> 00:32:53,320
their own podcast studio there
at the library, which I find

544
00:32:53,320 --> 00:32:55,840
very cool.
So good luck to them.

545
00:32:55,840 --> 00:33:00,040
I'm certainly my support to you,
Dominic to Ina and everybody at

546
00:33:00,040 --> 00:33:02,160
Pod and Box.
If I could have been there, I

547
00:33:02,160 --> 00:33:04,800
would have been there.
We are looking forward to

548
00:33:04,800 --> 00:33:08,720
hearing more about it.
OK, let's do this.

549
00:33:08,720 --> 00:33:10,760
Let's go ahead and keep things
moving.

550
00:33:10,760 --> 00:33:13,560
Now I, we only have about 1/2
hour or so.

551
00:33:14,000 --> 00:33:17,880
And so I'm going to have to
needle through all this and find

552
00:33:17,920 --> 00:33:20,920
which stories I want to make
sure to share with you today.

553
00:33:20,920 --> 00:33:25,520
So first I wanted to share Audio
Boom just announced it paid out

554
00:33:25,520 --> 00:33:31,400
more than $325,000,000 to
podcast creators worldwide,

555
00:33:31,880 --> 00:33:34,960
highlighting its role as one of
the biggest revenue engines in

556
00:33:34,960 --> 00:33:38,480
the industry.
Over 8000 creators have earned

557
00:33:38,480 --> 00:33:42,520
income through Audio Boom's ad
marketplace and premium

558
00:33:42,520 --> 00:33:45,920
partnerships, with video now
fueling much of the growth.

559
00:33:45,920 --> 00:33:50,680
More than 60% of their shows are
in video, and video revenue

560
00:33:50,680 --> 00:33:53,360
doubled in the first half of
2025.

561
00:33:53,920 --> 00:33:57,800
From indie hits like Astonishing
Legends to global chart toppers,

562
00:33:57,800 --> 00:34:02,280
Audio Boom says its mission is
simple, helping podcasters turn

563
00:34:02,280 --> 00:34:05,640
passion into sustainable
business.

564
00:34:06,080 --> 00:34:09,840
And if you're curious about
this, I thought I would just

565
00:34:09,840 --> 00:34:13,560
share some details because I
know it sparked my interest

566
00:34:13,560 --> 00:34:15,719
seeing the success of these
programs.

567
00:34:15,719 --> 00:34:20,080
So Audio Boom's ad marketplace,
which they call Showcase is

568
00:34:20,080 --> 00:34:24,239
their global advertising
marketplace or ad tech platform.

569
00:34:24,440 --> 00:34:29,239
It works like or with dynamic ad
insertion, which we've talked

570
00:34:29,239 --> 00:34:31,120
about before.
Even last week, we talked about

571
00:34:31,120 --> 00:34:35,480
how YouTube is incorporating
dynamic ads to place ads into

572
00:34:35,480 --> 00:34:38,600
podcast episodes
programmatically.

573
00:34:38,600 --> 00:34:41,880
I can never say that word.
Matching advertisers with

574
00:34:41,920 --> 00:34:46,440
inventory, so advertisers using
Showcase can target by category,

575
00:34:46,600 --> 00:34:50,760
listener, demographics,
geography, keywords and genre.

576
00:34:51,000 --> 00:34:54,960
And Audio Boom recently
integrated shows like Triton

577
00:34:54,960 --> 00:35:00,720
Digital Sounder to give Showcase
smarter contextual, contextual,

578
00:35:00,720 --> 00:35:04,160
my words aren't working
targeting and brand safety

579
00:35:04,160 --> 00:35:07,200
control.
So the Audio Boom premium

580
00:35:07,200 --> 00:35:10,480
partnerships.
Audio Boom maintains a premium

581
00:35:10,480 --> 00:35:13,920
advertising program, premium
network that works differently

582
00:35:13,920 --> 00:35:18,280
from the more open marketplace.
The premium network is more

583
00:35:18,280 --> 00:35:20,320
curated.
It involves host read

584
00:35:20,320 --> 00:35:26,040
endorsements, live reads, brand
sponsorships tiered to top tier

585
00:35:26,040 --> 00:35:30,880
creators rather than just
inserting pre produced ads into

586
00:35:30,960 --> 00:35:33,200
archives.
So it's a really thoughtful

587
00:35:33,200 --> 00:35:38,400
process on how it works and I
applaud it because clearly they

588
00:35:38,440 --> 00:35:41,800
understand the value of host
read endorsements and live

589
00:35:41,840 --> 00:35:45,280
reads.
I think more of those the more

590
00:35:45,280 --> 00:35:48,120
successful advertising and
podcasting will be.

591
00:35:48,400 --> 00:35:51,760
I think when we're playing pre
recorded spots, especially ones

592
00:35:51,760 --> 00:35:55,720
that don't necessarily appeal to
an audience, I think that's a

593
00:35:55,720 --> 00:35:59,680
recipe for failure.
So if you're interested, that's

594
00:35:59,680 --> 00:36:03,520
Audio Boom, You can check out
Audio Boom and see if that's

595
00:36:03,520 --> 00:36:06,000
something that's of interest to
you.

596
00:36:06,600 --> 00:36:10,320
Looks like Apple Podcasts
quietly rolled out an update to

597
00:36:10,320 --> 00:36:13,960
a page called Show Availability
Features.

598
00:36:14,360 --> 00:36:18,520
It gives you more control over
your podcast and where it shows

599
00:36:18,520 --> 00:36:19,800
up.
According to Apple, you can

600
00:36:19,800 --> 00:36:22,960
select where you want your show
to be available on Apple

601
00:36:22,960 --> 00:36:26,360
Podcasts.
So by default, all countries or

602
00:36:26,560 --> 00:36:30,640
regions are selected, but you
can deselect territories where

603
00:36:30,640 --> 00:36:32,360
you don't want your show to
appear.

604
00:36:32,880 --> 00:36:37,040
Keep in mind that any change
like this takes around 24 hours

605
00:36:37,520 --> 00:36:42,440
to kick in.
Dr. You have a story here about

606
00:36:42,440 --> 00:36:45,920
Brazil?
Story #7 in case you're

607
00:36:45,920 --> 00:36:48,640
following along.
With over half of its

608
00:36:49,000 --> 00:36:55,200
203,000,000 citizens tuning in
weekly and averaging 11 hours of

609
00:36:55,200 --> 00:36:58,160
listening, far outpacing the US
and this.

610
00:36:58,680 --> 00:37:01,240
Is Brazil you're talking about?
This I'm sorry, yeah, I forgot

611
00:37:02,480 --> 00:37:05,160
headline.
Brazil is an emerging as one of

612
00:37:05,160 --> 00:37:10,000
the most passionate podcast
markets in the world, now far

613
00:37:10,000 --> 00:37:14,880
outpaces the US Yet despite this
massive engagement, the country

614
00:37:14,880 --> 00:37:19,840
remains underserved by global
platforms that continue to push

615
00:37:20,560 --> 00:37:24,760
one-size-fits-all tools built
for US and European audiences.

616
00:37:25,160 --> 00:37:29,560
Language barriers, clunky
monetization options, and

617
00:37:29,600 --> 00:37:33,360
misaligned pricing models are
leaving billions in potential

618
00:37:33,360 --> 00:37:38,120
revenue on the table for
podcasters and platforms willing

619
00:37:38,120 --> 00:37:43,120
to adapt to Portuguese first
tools, local payment systems,

620
00:37:43,120 --> 00:37:46,440
and creator focused features.
Brazil isn't just another

621
00:37:46,440 --> 00:37:50,400
market, it's a goldmine waiting
to be claimed.

622
00:37:51,080 --> 00:37:57,000
Now my question is how can the
US based podcaster take

623
00:37:57,000 --> 00:37:59,680
advantage of this?
That's my question now.

624
00:37:59,680 --> 00:38:04,040
I realize that there's probably
some bilingual people in Brazil,

625
00:38:04,240 --> 00:38:09,520
but you could probably use AI to
do the translation, yeah.

626
00:38:09,600 --> 00:38:12,080
Well, yeah, I mean YouTube
again, we announced last week

627
00:38:12,080 --> 00:38:16,960
YouTube is adding that feature
in so that you can change your

628
00:38:16,960 --> 00:38:21,120
content to speak in any language
and even the lip sync is

629
00:38:21,120 --> 00:38:23,520
appropriate.
You can change the the way that

630
00:38:23,520 --> 00:38:26,000
you're the mouth moves so that
it looks like you're actually

631
00:38:26,000 --> 00:38:28,480
speaking the language.
So yeah, more and more of those

632
00:38:28,480 --> 00:38:32,440
tools are available and I, you
know, I'm not sure of other ways

633
00:38:32,440 --> 00:38:36,200
yet that podcasters can take
advantage of this other than

634
00:38:36,200 --> 00:38:38,920
maybe some of the more obvious
thing like doing a show that

635
00:38:38,920 --> 00:38:42,440
would appeal to a Brazilian
audience or doing a Brazilian

636
00:38:42,440 --> 00:38:44,360
based show.
I think that it's going to,

637
00:38:44,760 --> 00:38:46,280
there are some advantages to
that.

638
00:38:46,280 --> 00:38:50,080
And based on what you're sharing
from this article, it sounds

639
00:38:50,080 --> 00:38:54,760
like there's not a lot out there
yet to really take advantage of

640
00:38:54,760 --> 00:38:56,800
this to monetize something like
this.

641
00:38:57,200 --> 00:39:01,280
I I would say really the key
here is our platforms like

642
00:39:01,280 --> 00:39:04,800
Spotify and Apple should
probably get on board with this

643
00:39:04,800 --> 00:39:09,840
and try to do more to appeal to
such a growing audience.

644
00:39:10,440 --> 00:39:14,040
Yeah, the one thing that's
missing from this story is to

645
00:39:14,040 --> 00:39:17,840
know the numbers between YouTube
and audio.

646
00:39:17,840 --> 00:39:21,200
First, I would like to know that
those numbers when it comes to

647
00:39:21,200 --> 00:39:23,320
Brazil.
And I think that this story

648
00:39:23,320 --> 00:39:26,880
where we found this story I
believe at Pod News, I think

649
00:39:26,880 --> 00:39:31,880
that it's this story is assuming
that we're talking about the

650
00:39:31,880 --> 00:39:36,600
audio first platform.
It does say listening in here.

651
00:39:36,600 --> 00:39:39,040
Yeah, that does use 11 hours of
listening.

652
00:39:39,520 --> 00:39:43,800
Yep, by the way, keeping it to
the international theme, in

653
00:39:43,800 --> 00:39:47,920
Canada podcasting is on a
serious upswing.

654
00:39:48,560 --> 00:39:52,120
Monthly listening jumped 19%
over the past year and now

655
00:39:52,120 --> 00:39:56,680
nearly half of the country, 46%
of Canadians are tuning in every

656
00:39:56,680 --> 00:39:58,960
month.
That's a big deal for the medium

657
00:39:58,960 --> 00:40:03,080
and a clear sign the audience
keeps growing and I certainly

658
00:40:03,080 --> 00:40:05,920
hope our friend Simona
Costantini is cashing in on the

659
00:40:05,920 --> 00:40:08,640
country's latest podcasting
boom.

660
00:40:08,960 --> 00:40:12,240
Simona being in the Canada area
although.

661
00:40:12,600 --> 00:40:15,160
With Simona, where in the world
is Simona?

662
00:40:15,160 --> 00:40:18,000
Simona's always traveling
somewhere, speaking on different

663
00:40:18,000 --> 00:40:19,800
stages.
Dominic, did you want to say

664
00:40:19,800 --> 00:40:21,760
something?
Yeah, two things.

665
00:40:21,760 --> 00:40:26,480
One, going back to the the
previous story isn't at the new

666
00:40:26,520 --> 00:40:28,800
Airpods.
Aren't they going to have like a

667
00:40:28,920 --> 00:40:30,720
language feature?
I think they are.

668
00:40:31,720 --> 00:40:34,480
Yeah, yeah, that's cool.
I wonder if that kind of plays

669
00:40:34,480 --> 00:40:38,240
into all of this as well,
especially since how Apple is

670
00:40:38,240 --> 00:40:40,720
big in podcasting, in case
anybody didn't know that.

671
00:40:41,040 --> 00:40:45,400
But also as far as Canada's, you
know, rise in podcasting and

672
00:40:45,400 --> 00:40:47,240
stuff like that.
I, I can definitely attest to

673
00:40:47,240 --> 00:40:50,560
that just from the standpoint of
in the Black Podcasters

674
00:40:50,560 --> 00:40:55,440
Association, we've had a huge
influx of Canadian Black

675
00:40:55,440 --> 00:40:58,920
podcasters who have joined the
association, right?

676
00:40:58,920 --> 00:41:01,960
They're probably the largest
group or they're probably the

677
00:41:01,960 --> 00:41:05,560
fastest rising group as far as
like people joining this

678
00:41:05,640 --> 00:41:09,760
association in the association
are Black Canadian podcasters.

679
00:41:09,760 --> 00:41:12,120
So I can, I can attest to that
to a bit, a little bit.

680
00:41:12,240 --> 00:41:13,920
Interesting, interesting.
Thank you.

681
00:41:13,920 --> 00:41:19,000
Dominic and I see Chris in the
chat said Canada is Radio Garden

682
00:41:19,000 --> 00:41:24,600
State's second most listened
country and Radio Garden State,

683
00:41:24,600 --> 00:41:28,880
a New Jersey based Internet
radio station playing New Jersey

684
00:41:28,880 --> 00:41:31,520
music.
But Canada's very interested in

685
00:41:31,520 --> 00:41:32,520
that.
It sounds like.

686
00:41:32,520 --> 00:41:35,280
That's really cool.
And by the way, I forgot about

687
00:41:35,280 --> 00:41:38,040
the Airpod thing because I'm a
little bitter about the new

688
00:41:38,040 --> 00:41:41,080
Airpods coming out because I
literally bought the the

689
00:41:41,080 --> 00:41:43,760
previous model a month before
the announcement.

690
00:41:43,760 --> 00:41:46,720
And I even asked the Apple guy,
I'm like, I know you probably

691
00:41:46,720 --> 00:41:48,360
can't tell me, but should I
wait?

692
00:41:48,360 --> 00:41:50,400
Is there going to be a new one?
He's like, you never know.

693
00:41:50,400 --> 00:41:53,040
They always talk about a new one
coming, but you never know.

694
00:41:53,200 --> 00:41:56,480
So I went and bought it anyway
and now I really kind of want

695
00:41:56,480 --> 00:41:58,960
the newer ones.
You got like that old commercial

696
00:41:58,960 --> 00:42:00,720
but I just bought this one.
Yep.

697
00:42:02,120 --> 00:42:06,000
Exactly, son just asked me.
I should have Jonathan, I forgot

698
00:42:06,000 --> 00:42:09,720
that you really are a good Apple
buddy that I need to lean on a

699
00:42:09,720 --> 00:42:13,360
little bit more 'cause you know,
Nick, my, one of my other

700
00:42:13,360 --> 00:42:15,400
buddies, he, he's an Android
guy.

701
00:42:15,400 --> 00:42:16,960
So I can never really talk too
much.

702
00:42:18,720 --> 00:42:23,080
And so is Dr. All right, let's
keep things moving.

703
00:42:23,080 --> 00:42:28,400
I'm trying to figure out here.
What do we want to do next?

704
00:42:28,400 --> 00:42:33,120
And Janae's coming up on stage.
So I'll look at my headlines and

705
00:42:33,880 --> 00:42:37,520
discuss with Dr. while we say
hello to Janae.

706
00:42:37,520 --> 00:42:40,040
Janae, anything specific you
wanted to share or you just

707
00:42:40,040 --> 00:42:41,480
joining the conversation?
Good morning.

708
00:42:41,920 --> 00:42:45,320
Good morning.
So yes, Airpod twos will

709
00:42:45,320 --> 00:42:47,680
translate just like the new
ones.

710
00:42:48,200 --> 00:42:51,680
The new ones just has a better,
you know, it has a better ANC or

711
00:42:51,960 --> 00:42:55,520
active noise cancelling feature
in it.

712
00:42:56,160 --> 00:42:59,840
And yes, that you never know
because they took a long time to

713
00:42:59,840 --> 00:43:03,760
come up with version 3, whereas
on iPhones every new every year

714
00:43:03,760 --> 00:43:06,520
they have a new one coming up.
Indeed.

715
00:43:06,920 --> 00:43:09,440
And I wanted to congratulate
Dominic on the nominees.

716
00:43:09,440 --> 00:43:12,720
I mean, that's really amazing.
And Ashley, happy birthday to

717
00:43:12,720 --> 00:43:14,360
you.
Thank you, Janae.

718
00:43:15,200 --> 00:43:17,560
Appreciate that.
I'm sure they do as well.

719
00:43:17,560 --> 00:43:18,640
All right, I'm going.
To.

720
00:43:19,160 --> 00:43:20,480
Yep, there you go, there's
Dominic.

721
00:43:20,920 --> 00:43:24,360
All right, so with that, let me
give you a headline I saw

722
00:43:24,440 --> 00:43:27,560
recently.
There's a new scam targeting

723
00:43:27,560 --> 00:43:31,400
podcasters with fake celebrity
invites.

724
00:43:31,680 --> 00:43:35,040
Scammers are sending fake
invites that look like they're

725
00:43:35,040 --> 00:43:39,080
coming from big name celebrities
or managers offering to pay you

726
00:43:39,080 --> 00:43:43,880
to appear on a podcast.
Once you bite, they get you to

727
00:43:43,880 --> 00:43:47,120
download quote UN quote software
for the interview.

728
00:43:47,360 --> 00:43:49,480
So they're basically telling you
like here, you need this

729
00:43:49,480 --> 00:43:52,040
software.
Something maybe they're trying

730
00:43:52,040 --> 00:43:55,600
to say is like a Riverside or
Squad cast, something like that,

731
00:43:55,840 --> 00:44:00,040
which is really malware designed
to hijack your bank accounts,

732
00:44:00,120 --> 00:44:04,640
emails, social media, etcetera.
Experts are calling it social

733
00:44:04,640 --> 00:44:08,880
engineering and it's exploiting
our hunger for fame and

734
00:44:09,000 --> 00:44:12,240
recognition.
So for podcasters and creators,

735
00:44:12,600 --> 00:44:17,040
credibility is everything, and
falling for scams like this can

736
00:44:17,160 --> 00:44:20,520
wreck not only your finances,
but also your online presence.

737
00:44:21,360 --> 00:44:25,120
If your accounts are hacked,
your audience's trust may

738
00:44:25,120 --> 00:44:28,920
disappear overnight, depending
on what that hacker decides to

739
00:44:28,920 --> 00:44:31,320
do with your account.
And I've shared with you before

740
00:44:31,320 --> 00:44:36,080
a few years ago when my account,
my Instagram, was hacked, the

741
00:44:36,080 --> 00:44:41,280
hacker was all of a sudden
turning me into a, a Bitcoin

742
00:44:41,280 --> 00:44:45,320
salesman basically and trying to
scam people out of money for

743
00:44:45,320 --> 00:44:48,400
fake Bitcoin.
And that account, I ended up

744
00:44:48,400 --> 00:44:51,320
losing it completely until
finally the hacker just went

745
00:44:51,320 --> 00:44:53,520
away and I was able to take it
back.

746
00:44:53,520 --> 00:44:56,800
But I don't use it anymore
because of that very reason.

747
00:44:56,800 --> 00:45:01,280
I just feel like it's a tainted
account at this point, and I've

748
00:45:01,280 --> 00:45:04,400
established another one since
then and it's doing just fine.

749
00:45:04,400 --> 00:45:06,120
But it's something to think
about.

750
00:45:06,120 --> 00:45:09,040
And the real question, why are
so many people still so

751
00:45:09,040 --> 00:45:13,800
desperate for these shortcuts to
fame that they they'll believe a

752
00:45:13,800 --> 00:45:17,000
celebrity manager just
discovered their podcast?

753
00:45:17,400 --> 00:45:21,360
The scam works because too many
creators buy into the myth of

754
00:45:21,360 --> 00:45:24,040
the overnight success, in my
opinion.

755
00:45:24,440 --> 00:45:28,240
Maybe the hard truth is that if
it sounds too good to be true,

756
00:45:28,240 --> 00:45:31,400
it's not a golden opportunity.
It's a setup.

757
00:45:32,040 --> 00:45:35,080
What's that saying?
My overnight success took seven

758
00:45:35,080 --> 00:45:37,160
years to get there or something
like that?

759
00:45:37,280 --> 00:45:38,760
Yeah, Yeah.
I mean, I mean, it's a tale of

760
00:45:38,760 --> 00:45:42,920
old, as old as time, but I can't
give you any concrete examples.

761
00:45:42,920 --> 00:45:45,560
But like, I'm pretty sure
there's something, you know,

762
00:45:45,560 --> 00:45:49,680
back in the day where, you know,
and I'm talking maybe 18117

763
00:45:49,680 --> 00:45:53,040
hundreds where people were
trying to skirt the, you know,

764
00:45:53,040 --> 00:45:55,960
whatever they was trying to do.
It's unfortunate though, because

765
00:45:55,960 --> 00:45:58,880
I think there's something to the
journey, you know what I mean,

766
00:45:58,880 --> 00:46:01,640
to appreciate that part.
A good friend of mine who's

767
00:46:01,640 --> 00:46:05,400
since passed away, he said that
if I could Fast forward and he

768
00:46:05,400 --> 00:46:07,960
was a really successful
businessman, like making

769
00:46:07,960 --> 00:46:10,920
$2,000,000 in his a year in his
business and stuff like that.

770
00:46:11,560 --> 00:46:15,120
And I asked him like, you know,
a question, I don't remember,

771
00:46:15,120 --> 00:46:17,840
but he said if he could Fast
forward time to put himself in

772
00:46:17,840 --> 00:46:20,440
this position right now, he
wouldn't know how to handle that

773
00:46:20,440 --> 00:46:23,520
success because he didn't know
how you built it, right?

774
00:46:23,520 --> 00:46:27,320
So it's like it would be
worthless to circumvent the

775
00:46:27,320 --> 00:46:30,640
process, if you will, because
even when you get there, what do

776
00:46:30,640 --> 00:46:32,280
you do next?
You don't even know how you

777
00:46:32,280 --> 00:46:33,480
built it.
You don't know how you got

778
00:46:33,480 --> 00:46:36,480
there.
You can even GPS your way back

779
00:46:36,480 --> 00:46:38,760
if you wanted to because you
don't know how you got there.

780
00:46:38,760 --> 00:46:40,960
So he said he always got to
appreciate the journey in the

781
00:46:40,960 --> 00:46:43,120
process.
Indeed.

782
00:46:43,120 --> 00:46:47,040
And I would say anyone listening
to this story right now, if that

783
00:46:47,040 --> 00:46:51,760
happens to you, you get an
e-mail that seems like it's from

784
00:46:51,760 --> 00:46:55,520
a big name celebrity or a big
name celebrity manager.

785
00:46:56,320 --> 00:46:59,080
Come share it with me.
I'll let you know what I think.

786
00:46:59,080 --> 00:47:01,920
I'll give you my opinion.
And I guess really the point to

787
00:47:01,920 --> 00:47:06,760
that is ask around before you
just dive right in and make sure

788
00:47:06,760 --> 00:47:10,760
this is a safe or legit thing.
Well, I was going to say that.

789
00:47:11,040 --> 00:47:13,960
Phenomenons like the Haktua
girl.

790
00:47:14,320 --> 00:47:16,840
I bet you thought we wouldn't be
mentioning your name ever again.

791
00:47:16,840 --> 00:47:18,240
I'm wondering where you're.
Going to go at this.

792
00:47:18,680 --> 00:47:22,600
Go ahead, but she says 1 funny
thing into a microphone and all

793
00:47:22,600 --> 00:47:24,840
of a sudden she's known
worldwide.

794
00:47:25,440 --> 00:47:28,200
But she wipes out as fast as
Fame Game.

795
00:47:28,360 --> 00:47:32,640
That's how fast she was wiped
out, and she had some legal

796
00:47:32,640 --> 00:47:36,320
troubles on top of it.
The fast way is not always the

797
00:47:36,320 --> 00:47:39,160
best way, that's for sure.
Yeah, go ahead, Dominic.

798
00:47:39,680 --> 00:47:43,040
Just really quickly, because
when Dr. was talking about, you

799
00:47:43,040 --> 00:47:45,680
know, the signal awards and how
it's becoming more and more

800
00:47:45,920 --> 00:47:49,080
awards are becoming more and
more currency, that means the

801
00:47:49,080 --> 00:47:51,320
scammers are popping up too.
So just to your point, if

802
00:47:51,320 --> 00:47:55,160
somebody said, you know, to
contact you, if somebody, you

803
00:47:55,240 --> 00:47:58,440
know, if some feels fishy when
it comes to awards contact,

804
00:47:58,440 --> 00:48:00,960
contact me because I see them
all the time.

805
00:48:00,960 --> 00:48:03,040
Like this just just feels
scammy.

806
00:48:03,360 --> 00:48:06,440
And we already know that awards
have a like a large price point

807
00:48:07,080 --> 00:48:08,680
for for a lot of indie
podcasters.

808
00:48:08,680 --> 00:48:12,880
So that's that's precious things
you can be doing elsewhere as

809
00:48:12,880 --> 00:48:15,960
opposed to giving it to a scam.
We're trying to get you to, you

810
00:48:15,960 --> 00:48:17,760
know, sign up for an award
situation.

811
00:48:17,760 --> 00:48:19,440
So just want to put that in
there this well.

812
00:48:20,000 --> 00:48:21,160
Yep.
Thank you, Dominic.

813
00:48:21,160 --> 00:48:24,360
Appreciate it.
Glad you're here to add that

814
00:48:24,360 --> 00:48:26,680
insight.
And Dr. Did you have anything

815
00:48:26,680 --> 00:48:31,440
else there?
Yeah, so the pod scribe declares

816
00:48:31,440 --> 00:48:35,800
war on vanity metrics with
engagement scores, and this is

817
00:48:35,800 --> 00:48:39,160
kind of going echoing to one of
your stories that you had

818
00:48:39,160 --> 00:48:42,840
earlier.
So Podscribe is stepping up its

819
00:48:42,840 --> 00:48:46,280
game with a set of fresh updates
designed to make podcast

820
00:48:46,560 --> 00:48:49,480
analytics smarter and more
transparent.

821
00:48:49,800 --> 00:48:52,720
The big reveal?
Well, it's engagement scores

822
00:48:52,960 --> 00:48:57,680
that go beyond download counts.
Comparing metrics like iTunes

823
00:48:57,680 --> 00:49:01,800
reviews and YouTube comments to
actual audience size.

824
00:49:02,440 --> 00:49:06,560
Shows will now be ranked on a
scale from outstanding to low

825
00:49:06,560 --> 00:49:10,560
engagement to giving advertisers
A clearer picture of how

826
00:49:10,560 --> 00:49:13,400
interactive podcast listeners
really are.

827
00:49:13,920 --> 00:49:17,200
But that's not all.
Podscribe is also rolling out

828
00:49:17,200 --> 00:49:21,560
new attribution tools, including
vanity URL tracking so marketers

829
00:49:21,560 --> 00:49:26,080
can see how many listeners land
on a campaign page even if they

830
00:49:26,080 --> 00:49:30,160
skip the promo code.
On top of that, advertisers will

831
00:49:30,160 --> 00:49:34,280
now be able to peek at who's
spending with specific

832
00:49:34,520 --> 00:49:37,600
publishers.
The podcasters get a boost in

833
00:49:37,880 --> 00:49:41,000
security with multi factor
authentication.

834
00:49:41,520 --> 00:49:46,680
It's important because this
means the game isn't just about

835
00:49:46,680 --> 00:49:49,920
downloads anymore.
It's about proving your audience

836
00:49:49,920 --> 00:49:52,480
cares.
High engagement scores could be

837
00:49:52,480 --> 00:49:55,360
the golden ticket for attracting
audiences.

838
00:49:55,680 --> 00:49:58,880
I'm sorry for attracting
advertisers who are tired of

839
00:49:58,880 --> 00:50:02,320
vanity metrics with more precise
attribution tools.

840
00:50:02,560 --> 00:50:07,560
Smaller shows high.
Highly active audiences may find

841
00:50:08,240 --> 00:50:11,520
I'm sorry, I'm Losing it.
Active audiences may finally

842
00:50:11,520 --> 00:50:13,720
have the data to back up their
value.

843
00:50:13,720 --> 00:50:17,200
Most experts say that you can
expect engagement scores to

844
00:50:17,200 --> 00:50:21,040
spark some drama.
Podcasters with either brag

845
00:50:21,040 --> 00:50:25,680
about them or Rage Against them
either way, but they'll change

846
00:50:25,680 --> 00:50:27,920
the ad sales conversion over
time.

847
00:50:27,920 --> 00:50:30,040
The winners won't be the biggest
shows.

848
00:50:30,440 --> 00:50:33,640
They'll be the ones who can
prove their listeners actually

849
00:50:33,640 --> 00:50:38,840
show up and act.
So here's some engagement

850
00:50:38,840 --> 00:50:40,800
questions that I want to ask for
a little bit.

851
00:50:41,240 --> 00:50:44,280
Will listeners care about
engagement scores?

852
00:50:44,280 --> 00:50:48,720
Will it help them decide on what
podcast to really listen to?

853
00:50:48,720 --> 00:50:50,160
What do you think, Mark?
Yeah.

854
00:50:50,560 --> 00:50:53,080
So basically it's something
similar.

855
00:50:53,080 --> 00:50:56,640
We've had conversations like
will listeners care if you're,

856
00:50:56,760 --> 00:50:59,680
you say your podcast is an award
winner, right?

857
00:50:59,680 --> 00:51:04,680
Does that make a difference to
them pressing play or choosing a

858
00:51:04,680 --> 00:51:08,320
different podcast?
So in this instance, I don't

859
00:51:08,320 --> 00:51:10,760
know.
I don't know if an an engagement

860
00:51:11,080 --> 00:51:14,320
score would actually make the
difference or not.

861
00:51:14,360 --> 00:51:17,760
I'm thinking I mean I guess it
depends how and where it's

862
00:51:17,760 --> 00:51:20,440
displayed.
Well, let me ask you this then.

863
00:51:20,800 --> 00:51:24,400
Or would you rather show off
your download numbers or your

864
00:51:24,400 --> 00:51:26,880
engagement score to a potential
sponsor?

865
00:51:27,600 --> 00:51:32,520
When we're talking about this
day today, I would probably say,

866
00:51:33,000 --> 00:51:37,280
well, if if we're saying I have
big download numbers versus big

867
00:51:37,280 --> 00:51:39,640
engagement score numbers, first
of all, I would share both at

868
00:51:39,640 --> 00:51:41,920
that point.
But if we're comparing them

869
00:51:41,920 --> 00:51:46,040
equally, I would probably lean
toward download numbers today

870
00:51:46,560 --> 00:51:49,520
because I think that's what a
lot of big advertisers still pay

871
00:51:49,520 --> 00:51:51,360
attention to.
Do I think that's right.

872
00:51:51,440 --> 00:51:56,000
No, I do think that an
engagement score or you know,

873
00:51:56,280 --> 00:51:59,480
ways to prove that you have
heavy engagement on your

874
00:51:59,480 --> 00:52:03,800
podcast.
I think that is the future and I

875
00:52:03,800 --> 00:52:07,200
think that it's important for
advertisers to get on board with

876
00:52:07,200 --> 00:52:08,960
that when it comes to
podcasting.

877
00:52:09,280 --> 00:52:10,360
Did somebody want to say
something?

878
00:52:10,360 --> 00:52:13,280
Go ahead, Dominic.
I would lean on an engagement

879
00:52:13,280 --> 00:52:17,400
score more than downloads, but
that's only because my podcasts

880
00:52:17,520 --> 00:52:19,760
are a little different than than
others, right?

881
00:52:19,760 --> 00:52:22,640
I have to rely on consumption
numbers, consumption rate,

882
00:52:23,160 --> 00:52:26,280
right?
So I would probably lean on that

883
00:52:26,280 --> 00:52:28,920
a little bit and, and share that
with audience members or

884
00:52:28,920 --> 00:52:33,360
potential sponsors and stuff
like that, because again, I'm

885
00:52:33,360 --> 00:52:34,960
not going to win on download
numbers.

886
00:52:34,960 --> 00:52:36,920
I'm just not.
So I'm probably going to

887
00:52:36,920 --> 00:52:39,880
highlight some type of
engagement store or engagement

888
00:52:39,880 --> 00:52:44,320
store engagement score or
consumption rate when it comes

889
00:52:44,320 --> 00:52:46,640
to that regard.
But but I think that speaks to

890
00:52:47,280 --> 00:52:49,840
your podcast, your podcast
strategy and things of that

891
00:52:49,840 --> 00:52:53,040
nature that it's, it's different
for everybody and not everybody

892
00:52:53,040 --> 00:52:55,840
has to do the download, not
disparaging the download part,

893
00:52:55,840 --> 00:52:58,080
but just saying that depends on
your strategy and what you do.

894
00:52:58,600 --> 00:53:01,600
Yeah, I, I hear you.
And what I would say really like

895
00:53:01,600 --> 00:53:04,440
if, if it's just up to me, I'm
going to share both.

896
00:53:04,440 --> 00:53:07,120
Like I said at the top, I'm
going to share download numbers.

897
00:53:07,120 --> 00:53:08,960
I'm going to share engagement
numbers.

898
00:53:09,440 --> 00:53:13,240
If, if I'm trying to get an
advertiser or a sponsor on my

899
00:53:13,240 --> 00:53:15,840
show, both I think are
important.

900
00:53:16,120 --> 00:53:20,240
And I think overtime engagement
is going to be the new download

901
00:53:20,680 --> 00:53:23,440
as far as numbers go.
Sid, did you want to say

902
00:53:23,440 --> 00:53:25,760
something?
Yes, good morning again.

903
00:53:26,200 --> 00:53:29,000
So I'm going to be a little bit
of the contrarian here, if

904
00:53:29,000 --> 00:53:31,120
that's OK.
We've spent quite a bit of time

905
00:53:31,120 --> 00:53:34,240
this morning talking about
advertising and you know,

906
00:53:34,680 --> 00:53:38,320
getting advertising dollars from
the other story that you read

907
00:53:38,320 --> 00:53:40,320
and this one.
And First off, I would

908
00:53:40,320 --> 00:53:44,880
absolutely share the engagement
numbers, but I would share it in

909
00:53:44,880 --> 00:53:50,080
a way of thanking my audience
for engaging in the show, right?

910
00:53:50,080 --> 00:53:52,280
Thank you for engaging.
It really helps us.

911
00:53:52,280 --> 00:53:55,360
I mean, somehow I'd frame it
like a thank you to share it,

912
00:53:55,360 --> 00:53:57,520
not to be braggadocious or
anything like that, but just to

913
00:53:57,520 --> 00:53:59,960
share it as a way to say, hey, I
really appreciate you guys

914
00:53:59,960 --> 00:54:04,600
engaging.
But you know, 99% of the people

915
00:54:04,600 --> 00:54:06,880
in this room are independent
podcasters.

916
00:54:07,160 --> 00:54:10,480
And you know, my question, my
contrarian question is when are

917
00:54:10,480 --> 00:54:14,160
we going to rise up against this
CPM rate of advertising?

918
00:54:14,160 --> 00:54:16,840
Because everything that you're
talking about and attracting big

919
00:54:16,840 --> 00:54:20,640
advertisers and doing this and
doing that and going to sound

920
00:54:20,640 --> 00:54:24,000
cast or whatever the other story
was not going to impact us.

921
00:54:24,000 --> 00:54:27,640
We're going to make $0.08, you
know when we run that, when we

922
00:54:27,640 --> 00:54:30,960
insert a dynamic ad or maybe a
dollar, right, it's not going to

923
00:54:30,960 --> 00:54:33,480
impact us.
And I think that we have to look

924
00:54:33,480 --> 00:54:37,000
at monetization and advertising
strategies differently if we

925
00:54:37,000 --> 00:54:39,800
want to make real money with our
show because we are not the type

926
00:54:39,800 --> 00:54:43,400
of none of us have these shows
that are going to get, you know,

927
00:54:43,400 --> 00:54:46,120
the advertising dollars that Mel
Robbins gets or that other

928
00:54:46,120 --> 00:54:48,760
people get.
And we have to, in my opinion,

929
00:54:48,760 --> 00:54:52,320
have to take a stand against
this because our shows are

930
00:54:52,320 --> 00:54:55,800
equally as valuable in whatever
genre that we're in or ever

931
00:54:55,800 --> 00:54:58,840
niche that we're in.
And, you know, I just think that

932
00:54:58,840 --> 00:55:01,280
we have to look at it
differently and we have to talk

933
00:55:01,280 --> 00:55:04,600
about things that show because
if I'm an advertiser, I'm going

934
00:55:04,600 --> 00:55:08,080
to probably look at engagement
rates first, overlooking at

935
00:55:08,080 --> 00:55:11,480
downloads because it tells me
how often does your audience

936
00:55:11,480 --> 00:55:14,200
actually take action?
Are they going to listen?

937
00:55:14,200 --> 00:55:16,360
Are they going to do the things
that you're asking them to do?

938
00:55:16,680 --> 00:55:20,280
And that advertisers want people
to go and buy things or sign up

939
00:55:20,280 --> 00:55:22,400
for things.
So I just think we have to, as

940
00:55:22,400 --> 00:55:24,920
an independent podcaster, you
have to take a different

941
00:55:24,920 --> 00:55:27,320
position because you are not
going to make the money that you

942
00:55:27,320 --> 00:55:31,720
want leaning into what the
industry has said is acceptable

943
00:55:31,720 --> 00:55:34,960
because it's a form of
journalistic advertising in CPM

944
00:55:34,960 --> 00:55:36,200
rights.
It's just not going to work for

945
00:55:36,200 --> 00:55:38,960
the independent podcaster.
Thank you, Sid.

946
00:55:38,960 --> 00:55:40,520
I want to comment on that in a
second.

947
00:55:40,520 --> 00:55:43,880
And 1st I just want to say Chris
was I guess listening to what

948
00:55:43,880 --> 00:55:46,680
you were saying and Chris is
saying advertisers and corporate

949
00:55:46,680 --> 00:55:50,840
will always demand ROI tracking
should be looked at more of a

950
00:55:50,840 --> 00:55:53,960
branding awareness strategy over
transactional.

951
00:55:53,960 --> 00:55:57,120
I agree with Chris and Sid, I
agree with a lot of what you

952
00:55:57,120 --> 00:55:58,760
shared as well.
The one thing I wanted to

953
00:55:59,400 --> 00:56:02,360
potentially correct you on is
that earlier story I shared

954
00:56:02,360 --> 00:56:07,160
about Audio Boom does apply to
independent podcasters as well.

955
00:56:07,200 --> 00:56:11,520
For example, they even mention
in this story here that, you

956
00:56:11,520 --> 00:56:15,640
know, an indie hit podcast,
Astonishing Legends, you know,

957
00:56:15,640 --> 00:56:19,080
they're a part of this.
There are indie podcasts that

958
00:56:19,080 --> 00:56:21,880
are able to take advantage of
this from Audio Boom.

959
00:56:21,880 --> 00:56:25,720
It's designed, I think, to
really help podcasters, content

960
00:56:25,720 --> 00:56:29,800
creators of all various sizes
with monetization.

961
00:56:29,800 --> 00:56:32,400
So I just wanted to clarify
that, but I'm with you.

962
00:56:32,400 --> 00:56:36,560
I think that I think it, it
definitely is going to be up to

963
00:56:36,560 --> 00:56:39,800
us as creators to really change
that narrative.

964
00:56:39,800 --> 00:56:42,640
And it's, I do believe it's
going to be a challenge.

965
00:56:42,640 --> 00:56:46,640
Like to what Chris's point is, I
think we can scream it from the

966
00:56:46,640 --> 00:56:50,560
rooftops that the old ways of
advertising doesn't work with

967
00:56:50,560 --> 00:56:54,840
podcasting and engagement is
really the value that we should

968
00:56:54,840 --> 00:56:58,240
be looking at when it comes to
advertisers anyway.

969
00:56:58,240 --> 00:57:00,680
They should be looking at our
engagement.

970
00:57:00,680 --> 00:57:04,960
I agree with all of all of that.
I think I think it's important

971
00:57:06,040 --> 00:57:08,680
to figure out a way to change
their narrative.

972
00:57:09,000 --> 00:57:11,880
I think we're all our narrative
has been changing.

973
00:57:12,000 --> 00:57:16,680
I think sponsors are the the
tough nut to crack in my

974
00:57:16,680 --> 00:57:18,760
opinion.
OK, so I want to disagree with

975
00:57:18,760 --> 00:57:22,360
that for just a hot moment.
And you said something to just

976
00:57:22,360 --> 00:57:25,320
again, I'm going to be the
contrarian today, I guess, but

977
00:57:26,520 --> 00:57:31,920
sound cast referred to indie hit
independent podcast, podcast

978
00:57:31,920 --> 00:57:36,800
that had a hit show, right?
I think I have a hit show, but I

979
00:57:36,800 --> 00:57:39,680
likely don't have the downloads
that that one is talking about

980
00:57:40,160 --> 00:57:42,320
and referencing that's going to
work.

981
00:57:42,320 --> 00:57:45,560
So I think you just got to try
to like take it all into context

982
00:57:45,560 --> 00:57:51,120
here and understand that if your
desire is to generate revenue

983
00:57:51,120 --> 00:57:53,320
for your show, you got to look
at it differently.

984
00:57:53,800 --> 00:57:59,760
And every sponsor that I've had,
downloads came up and we talked

985
00:57:59,760 --> 00:58:03,760
about them, but I never once
brought up ACPM rate.

986
00:58:03,760 --> 00:58:08,480
I never once leaned into it.
I said here is what the cost is

987
00:58:08,480 --> 00:58:12,240
for you to sponsor my show.
And this is what you get.

988
00:58:12,240 --> 00:58:15,840
You get a shout out at the
beginning of the show.

989
00:58:15,840 --> 00:58:19,640
You get a brand logo on each
landing page that you're the

990
00:58:19,640 --> 00:58:22,160
sponsor.
You get your logo on the YouTube

991
00:58:22,160 --> 00:58:25,200
page and each one of these has a
different cost associated with

992
00:58:25,200 --> 00:58:26,160
it.
Cuz he came back to me one day

993
00:58:26,160 --> 00:58:27,880
and said what about your social
media?

994
00:58:27,880 --> 00:58:30,320
And I said you're not paying for
social media advertising.

995
00:58:30,320 --> 00:58:33,240
If you'd like me to include
that, the price is gonna go up

996
00:58:33,240 --> 00:58:34,880
and we'll give you a shout out
on social media.

997
00:58:34,880 --> 00:58:38,840
You'll put your logo and say the
podcast is sponsored by XYZ.

998
00:58:39,200 --> 00:58:42,200
And it worked for me.
I mean, that guy paid me for

999
00:58:42,200 --> 00:58:45,840
three years, almost $3000 a
month to sponsor my show.

1000
00:58:46,320 --> 00:58:49,240
That's real money.
And that's money that I am not

1001
00:58:49,240 --> 00:58:52,480
going to get in ACPM rate
because I took a different

1002
00:58:52,480 --> 00:58:58,760
approach to talking to a sponsor
that's in the industry, relevant

1003
00:58:58,800 --> 00:59:01,640
to my content, relevant to my
audience.

1004
00:59:02,040 --> 00:59:03,800
And I'm also going to say he
came to me.

1005
00:59:03,800 --> 00:59:08,640
He came to me for a year before
I ever agreed to let him sponsor

1006
00:59:08,640 --> 00:59:11,800
my show because I my limiting
belief, I believe that

1007
00:59:11,800 --> 00:59:15,360
sponsorship meant he got a
creative control, which it does

1008
00:59:15,360 --> 00:59:17,760
not.
Once I understood that then I

1009
00:59:17,760 --> 00:59:20,440
embraced it.
But he approached me a year and

1010
00:59:20,440 --> 00:59:24,080
talked to me on multiple times
about being a sponsor my show

1011
00:59:24,400 --> 00:59:27,680
before I actually agreed.
So you have the ability to set

1012
00:59:27,680 --> 00:59:29,520
your own rate.
Don't walk away from it.

1013
00:59:29,520 --> 00:59:32,880
Don't lean into what these CPM
rates are.

1014
00:59:32,880 --> 00:59:36,200
Look at what and the way I did
it was excuse me, I looked at

1015
00:59:36,200 --> 00:59:41,400
what my show cost me to produce
time and things I paid out what

1016
00:59:41,400 --> 00:59:45,200
it cost me to produce and I got
there's my cost and I how much

1017
00:59:45,200 --> 00:59:48,600
money do I want to make and I
put that profit on top of it and

1018
00:59:48,600 --> 00:59:51,120
I went to my sponsor and so the
potential sponsor of the time he

1019
00:59:51,120 --> 00:59:52,520
said, here's how much it's going
to cost him.

1020
00:59:52,520 --> 00:59:55,960
He said yes.
So you, I believe you as the

1021
00:59:55,960 --> 00:59:59,040
podcaster have a lot more
control in this and driving

1022
00:59:59,040 --> 01:00:02,040
revenue through advertising or
through sponsorships then you

1023
01:00:02,040 --> 01:00:04,160
really believe me doing.
Thank you, Sid.

1024
01:00:04,160 --> 01:00:05,960
And I am on board with what you
said.

1025
01:00:05,960 --> 01:00:08,000
I appreciate you digging in
deeper.

1026
01:00:08,000 --> 01:00:13,880
I think when I'm answering those
questions, I'm thinking of big

1027
01:00:14,040 --> 01:00:17,560
corporate sponsors.
And to your point, yeah,

1028
01:00:17,560 --> 01:00:20,880
absolutely.
I think that smaller podcasts

1029
01:00:21,080 --> 01:00:23,600
quote, UN quote can work with
quote, UN quote smaller

1030
01:00:23,600 --> 01:00:28,520
businesses on advertising
arrangements, sponsorship deals,

1031
01:00:28,520 --> 01:00:32,520
etcetera.
And I think to your point, I

1032
01:00:32,520 --> 01:00:37,440
mean look at that from the 1st
10 years of podcasting For me

1033
01:00:37,440 --> 01:00:41,880
when I was doing it in the first
ten years of podcasting, that's

1034
01:00:41,880 --> 01:00:46,120
how I would approach it.
I wouldn't go with the cost per

1035
01:00:46,120 --> 01:00:50,280
thousand nonsense because it
wouldn't have been very helpful

1036
01:00:50,280 --> 01:00:52,520
to me.
Even with several 1000

1037
01:00:52,520 --> 01:00:55,800
listeners, on average, it still
wasn't going to make a huge

1038
01:00:55,800 --> 01:00:59,280
difference in my wallet.
So I went a different approach.

1039
01:00:59,280 --> 01:01:06,680
I just, I basically named my
price and showed why I named it

1040
01:01:06,680 --> 01:01:10,400
that price.
I showed the value of my podcast

1041
01:01:10,400 --> 01:01:14,160
to my sponsors and sometimes it
worked, sometimes it didn't.

1042
01:01:14,160 --> 01:01:17,760
But I was able to have
continuous sponsors throughout

1043
01:01:17,760 --> 01:01:20,240
the duration of my old show, the
Mark and Lowell show.

1044
01:01:20,800 --> 01:01:22,640
So yes, I am with you there,
Sid.

1045
01:01:22,640 --> 01:01:25,920
I think that there it it's a
matter of finding the right fit.

1046
01:01:26,400 --> 01:01:27,880
So thank you for sharing that
example.

1047
01:01:27,880 --> 01:01:30,680
Okay, we are well over time and
that's okay.

1048
01:01:30,680 --> 01:01:33,880
So I will make this brief.
We are back tomorrow at 7:00 AM

1049
01:01:33,880 --> 01:01:35,960
Eastern.
We're going to be playing a clip

1050
01:01:35,960 --> 01:01:40,280
that Dr. found and discussing it
on the future of podcasting and

1051
01:01:40,280 --> 01:01:42,680
also really the past of
podcasting.

1052
01:01:42,680 --> 01:01:47,160
I will explain more tomorrow,
but I can tell you that from a 5

1053
01:01:47,160 --> 01:01:51,840
minute back and forth with Dr.
there are a lot of angles to go

1054
01:01:51,840 --> 01:01:55,840
with this conversation tomorrow.
So we we will dig into that

1055
01:01:55,840 --> 01:01:57,800
tomorrow.
We'll also do some more Ice

1056
01:01:57,800 --> 01:02:02,320
Breakers around getting the most
out of attending conferences,

1057
01:02:02,880 --> 01:02:06,640
whether it's for you as a
podcaster, a YouTube, any

1058
01:02:06,640 --> 01:02:10,640
content creator, how to get the
most out of a podcast content

1059
01:02:10,640 --> 01:02:13,640
creator conference.
So join us tomorrow at 7:00 AM

1060
01:02:13,640 --> 01:02:16,560
Eastern live on Clubhouse.
And if you can't just wait, a

1061
01:02:16,560 --> 01:02:19,400
couple hours later, we'll put it
out as a podcast on your

1062
01:02:19,400 --> 01:02:23,000
favorite podcast platform.
Again, congratulations to

1063
01:02:23,000 --> 01:02:27,000
Dominic and Kenda, looking
forward to seeing you guys win

1064
01:02:27,000 --> 01:02:30,120
all of those awards and we'll be
cheering you on along the way.

1065
01:02:30,120 --> 01:02:34,480
So until tomorrow, make it a
great day everybody take care.