357 - Exploring the Benefits and Ideas for Private Podcasts

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Good morning podcasting Morning
Chat.

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Today is Friday, August the
15th, 2025 and today we're

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talking about private
podcasting, the why, the types,

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and the benefits you just can't
ignore.

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We're also exploring changes to
your show and how podcasting has

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helped you.
In addition, we'll dive into our

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win through the weeks of my
favorite part of the week to

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give us just a few seconds and
we'll get this conversation

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started.
Good morning again, everybody.

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I'm Sid Motos and I'm your host
for today.

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I am back from being gone for
the week.

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So glad to be here with all of
you.

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Sorry I missed some really good
conversations this week.

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If you're joining us this
morning, we're really glad

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you're here.
Please take a moment and hit

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that share button down at the
bottom and invite some people to

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come join this conversation.
We got a lot of stuff to cover

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today.
Joining me on stage are my Co

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host, Ashley, Dr. Alex, Nick and
Jonathan.

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I hope all of you guys are doing
well this morning and we just

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want to go ahead and kind of get
this party started today, but

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don't forget to hit that share
button and ping some people in

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to come be part of this
conversation this morning.

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So let's jump right in.
First off, we have an

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announcement.
Sorry, I forgot we have an

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announcement and we'll make this
announcement a couple of times.

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Just so everybody hears it.
There will be no podcasting

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morning chat next week.
Yes, Mark is coming back, but

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we're going to take the week off
next week.

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It's kind of the last week of
summer school starting around a

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lot of places and so we'll be
taking next week off.

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So Mark that on your calendar.
No shows and we'll be back.

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I don't know what that date is.
The date that we'll be back is

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going to be Tuesday, August the
26th.

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That sound right?
Did I get that right, Dr.

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Ashley?
Yep, you got that right man.

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I just can't believe that we're
this far into this year.

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It's just the craziest thing.
I know it's almost September.

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It's crazy.
Which September kind of always

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means cooler months are coming
and I'm ready for that.

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So.
Let's get it right.

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Yeah, Yeah, I'm ready for that.
OK, so let's get started with

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our first question of the day or
ice breaker question of the day.

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So the question I'd like to ask
is what's something about your

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current podcast that you would
like to change or think you

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should change in your show?
And I went to Jonathan to say,

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hey, Jonathan, you got a new
show, you're 5 episodes in doing

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a great job.
Is there something that you're

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now that you're into this,
either in your current show or

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the show you do with Mimi, that
you would like to change or feel

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like you should change?
So good question.

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In my in my new show, I would
say that thing that I need to

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change is I need to be better at
promoting the podcast and asking

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for the reviews inside the
podcast.

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So I need to honestly, I need a
solid beginning and a solid, you

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know, somewhat rehearsed ending
that's going to flow in and out

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of the show.
So that's what I would say I I

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need right now.
That new medium like that, that

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ending that you're saying the
same thing each time that the

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show ends.
You kind of got the same little

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script that you repeat.
Yep, Yep.

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Something along those lines,
yeah.

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So Jonathan, I love the music of
your show and I wish you would

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let the music play just a little
bit longer because I'm getting

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into the music.
All right, well, I will I will

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make sure that that's an easy
one.

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I can do that people, and you're
not the only one that said they

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love the music of my show, which
I don't know they I hope they

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like the other parts of the
show, but I already.

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Go with the music.
Hey, the music.

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Is that like it's a theme song,
right?

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And I love that you have a theme
song.

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So, all right, DRI saw that you
had a question.

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Ask away.
Well, it's not a question.

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I'm I am relating this to one of
my clients podcasts.

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And what I would like to suggest
to her is that we experiment

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with episode art.
Right now we don't have episode

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art and I just want to do a
little AB testing and so that's

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one thing that I would change.
I love that I did that at the

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beginning of the season with my
show.

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And I don't know that it makes a
difference in the downloads,

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right, or the people finding my
show, but I sure do like the way

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that it looks.
I like the feel of it when you

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open up my podcast page on
Apple.

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I really like the way it feels
and the way it looks.

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And, and I honestly, because I'm
mostly an interviewer, I like

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that it's spotlighting the
guests and not spotlighting me,

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right, and putting that
spotlight where where I think it

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belongs.
So that's a really, really good

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one.
Nick or Ashley, do you have

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anything that you'd like to add
into this?

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Like what do you think you would
want to change or do differently

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about your show?
And by the way, those of you

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there hanging out in the
audience, good morning and

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welcome.
We're glad you're here.

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Please feel free to raise your
hand and come up on stage and

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participate in this
conversation.

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I see we have a lot of great
podcasters hanging out down

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there.
Jackie is down there.

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We haven't seen Jackie in ages.
Welcome back, Jackie.

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Yeah, we'd love to have you guys
up.

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So Nick and or Ashley, anything
you want to add to this?

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Jump in here Obviously not doing
a podcast right now, but one

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thing that I always had thought
about while I was doing the 95

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podcast, which is a is this show
primarily interviews.

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And I always wanted to take more
of a, a narrative approach,

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structure it in a way where I'm
more bringing people along in

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the story and kind of jumping in
and out of the interview itself.

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Just as I was doing normal
interviews, just question,

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answer kind of thing else was
having a conversation.

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I always gravitated towards
those more narrative shows and I

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just never brought myself to
take the time to do that.

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So it's obviously more of a a
time investment than just coming

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on an interview and talking with
people.

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You got to really structure it
out, build it out.

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But that was always something I
was like, that would be really

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cool to do.
I mean, certainly Nick,

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Jonathan, John.
Excuse me, Dominic has been a

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great example of narrative
podcasts and storytelling

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podcasts and the power of them.
And so I'm curious if you were

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to do that, what would your
topic?

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Because I think it's a fantastic
model, right?

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But I'm with you, man.
It takes a ton of work and a

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long time just to put together 1
episode.

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But what would you?
What would your topic be?

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I think you would still still
stay in the, the realm of

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business and entrepreneurship.
Like I, I love talking to people

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about that, how they got started
and how they got to where they

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are and just sharing that with
people.

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That's always been like ever
since I got into

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entrepreneurship, I've been just
so obsessed with that.

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But being able to share that in
a more storyline framework, I

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don't know, it just it has a
bigger impact than just, hey,

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you said tell me how you got to
where you are and that kind of

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thing.
I have a recommendation for you

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guys.
So I started listening to this

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podcast because a friend of mine
was on this podcast.

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And Nick, it's a combination of
a narrative podcast and an

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interview podcast, and the show
is called Just a Moment.

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The show starts out with the
guest in a narrative way talking

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about a moment that happened in
their life or their career, and

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it's cut up into little
segments.

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And then that lasts about 15
minutes with the guests talking

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about their moment and what
happened and the impact of their

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moment.
And then the host comes on and

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welcomes them and they spend
about 10 minutes talking about

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that moment.
So it's kind of a combination of

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both, but it's a really great
structure and it's become one of

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my go to shows that comes out
every week and just amazing

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guests.
And it's really cool to hear

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people's stories.
So go check out just a moment.

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OK, Jackie, good morning.
Welcome back.

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We're glad to have you with us.
Else have you been?

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Hello everybody, I have been
good busy trying to find my way

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back to podcasting.
Every day I think about it.

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I had big events happened the
last time I was podcasting and I

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talked about those events and
then I needed to heal from those

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events.
So I've been taking my time

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getting back.
I went back into doing hair and

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I'm full time coaching over at
Orangetheory.

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And so my life has just been
busy.

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Two kids, my son started
kindergarten, my daughter's in a

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couple different programs.
So doing the mom thing, trying

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to get everything back together.
And I know the initial question

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was how would you change your
podcast?

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I'm going to stick to 20 minute
podcasts.

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I've decided because I'm
shooting out to parents, right?

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And how often do we have time?
We can get time in 20 minute

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increments, right?
Doing the dishes, folding the

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laundry, driving to and from
wherever we're going.

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But anything past that is really
difficult to get to.

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My coaching career, Oh my God,
has it filled up my heart.

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Honestly, so much joy and I just
love doing it so much.

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I really need to pull that
aspect into my podcasting.

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Even if it's not physical
fitness, just how it makes you

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feel mentally and emotionally.
I can't wait for it all.

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I just need the time.
But to be honest with you, I'm

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not waiting for the time.
I'm waiting for the money so I

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can record and pay somebody to
edit and put it out there.

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So that's the next goal with my
podcasting.

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Once I can get that money, then
that's when I dive right back

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in.
It is so great being here with

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all of you.
I hope you've been doing well.

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I was about to say we have been
doing well and you were talking

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about good for your heart and
mentally and you're just so

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happy.
But Sid, I think that, you know,

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you were gone for a couple days.
What were you doing?

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You were doing something that
was good for your heart and that

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you felt really good as well.
Oh, yeah, that's a great

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question.
Yes, I left on Sunday of this

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week and I went to New Hope, PA,
which is about an hour north of

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Philadelphia, and it's across
the Delaware River from this

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little town called Lambertville,
NJ.

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I went to an event in
Lambertville called Heroic.

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And Heroic was recommended to me
by Stacy Sherman.

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All of you know, Stacy and Stacy
said you really need to Share

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your story more and I think you
should go to this event.

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And she pestered me about this
for quite a while actually.

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And so I signed up to the event.
You have to pay a deposit, but

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if you show up, they hand you a
check with your deposit money

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back.
So I got my deposit money back

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and I was two days.
I met some amazing people.

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Everybody is a speaker at
different levels.

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I'm a beginner spit stage based
speaker if you will, do a lot of

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workshops and trainings, but
being on stage, I'm a beginner.

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There was a lady there recording
a Ted X next week.

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So all across the board and
skill and experience and it was

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just really, really powerful to
go through the process of

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understanding what it is about
meaning being a speaker and that

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actually you're performing all
the people that were leading the

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training, actually a master's
degree in acting.

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And they give you a lot of tips
about staging and blocking and

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using your hands and the tone of
your voice and, you know,

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hanging out for the pause, if
you will.

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And there's a lot of structure
about storytelling, how to build

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a speech and different modules
in the speech.

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I mean, it was really, really
fantastic.

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I had to pick the best part.
I would say definitely it's

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meeting all of the different
people from all different walks

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of life.
I will share a quick little

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story with you.
I met a young man from Israel.

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He rode with me to the airport
and then on the train into New

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York because I had to go into
New York City for a meeting,

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asked him what his speech was
about because I've not had the

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chance to really talk to him
during the event.

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He said, do you know my story?
And I said, no, I don't.

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Please Share your story with me.
So he lives in Israel and he was

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at the venue where on the
October 7th bombing that Hamas

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did, he had to run an escape for
miles to escape us.

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They were chasing him and the
people that were with him, he

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ended up finding someone that
would safeguard him.

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They hid under this guy's house
for 9 hours while Hamas was

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searching desperately for the
Jews.

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And just to hear his story.
And that's what he does.

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He goes around and he shares the
story of courage and redemption

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and strength.
And it just was really powerful

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to hear this young man who's in
his early 20s share a life

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00:13:26,760 --> 00:13:29,440
changing event that happened to
him and to me, that's hearing

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00:13:29,440 --> 00:13:33,880
people's stories and hearing
what people went through that,

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00:13:33,880 --> 00:13:37,080
spawning them to push them to
get on stage and share their

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story.
It's just a really great event.

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So thank you for asking that
question, Dr. And I'll tell you

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00:13:41,920 --> 00:13:45,600
if any of you guys are
interested in creating a

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referable speech and standing on
stage and telling your story and

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impacting lives one speech at a
time.

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I would highly encourage you to
check out heroin, but I would

247
00:13:54,520 --> 00:13:56,160
also tell you to start with the
book.

248
00:13:56,160 --> 00:14:00,080
The book is called the Referable
speaker Referable speech and

249
00:14:00,080 --> 00:14:02,320
read the referable speeches,
super easy to read.

250
00:14:02,320 --> 00:14:04,680
And then that'll lead you to the
heroic web.

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You can sign up and go.
They have they host events

252
00:14:07,280 --> 00:14:09,720
throughout the year.
And if you're an aspiring

253
00:14:09,720 --> 00:14:11,760
speaker, someone who wants to
grow in that arena, I think it

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00:14:11,760 --> 00:14:14,360
would be great to attend.
So thank you for asking that

255
00:14:14,360 --> 00:14:15,880
question.
So would you be comfortable

256
00:14:15,880 --> 00:14:18,480
enough telling us how much it
was that the deposit was?

257
00:14:18,920 --> 00:14:23,800
$1000 The deposit is $1000 there
is an upsell in it right When

258
00:14:23,800 --> 00:14:25,880
you get there on day 2, they
upsell you into their master

259
00:14:25,880 --> 00:14:28,200
class, which we won't talk about
how expensive that is because

260
00:14:28,200 --> 00:14:31,800
it's wicked expensive.
But when you get there they only

261
00:14:31,800 --> 00:14:36,960
take the deposit and if he is
just basically confirm your seat

262
00:14:36,960 --> 00:14:39,280
because they only have so many
seats that they offer.

263
00:14:39,600 --> 00:14:44,280
If you show up they literally
hand you a check and give you

264
00:14:44,280 --> 00:14:46,440
the check back was first.
He hand me my name badge and he

265
00:14:46,440 --> 00:14:49,840
handed me my check.
So it was super, super easy.

266
00:14:49,840 --> 00:14:53,120
So I got my $1000 back.
I just have to deposit into the

267
00:14:53,120 --> 00:14:57,360
bank, but that's the deposit.
Good morning, Alex.

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00:14:57,640 --> 00:15:00,560
Hello.
All right, so let's go on to

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00:15:00,600 --> 00:15:01,960
thank you for asking that
question.

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00:15:01,960 --> 00:15:04,240
If anybody has any other
questions about it, I'm happy to

271
00:15:04,520 --> 00:15:06,520
answer them.
Just feel free to ping me.

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00:15:06,520 --> 00:15:11,240
OK, So let's go to our next
question, which is how has

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00:15:11,240 --> 00:15:15,960
podcast helped you in your life
or your business?

274
00:15:16,120 --> 00:15:19,680
What's been the impact of you
being a podcast host?

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00:15:19,680 --> 00:15:20,760
Who'd like to take this
question?

276
00:15:20,760 --> 00:15:21,880
Jackie, would you like to take
this question?

277
00:15:21,880 --> 00:15:25,120
I know your podcast is on
hiatus, but would you like to

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00:15:25,120 --> 00:15:26,480
answer this question?
How's it helped you?

279
00:15:27,040 --> 00:15:31,720
Of course, yes.
It helped me so much.

280
00:15:31,720 --> 00:15:35,520
I got to tell my stories.
I got to get that

281
00:15:35,600 --> 00:15:38,680
personalization from people
saying, Oh my God, I hear you.

282
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And it worked both ways.
They felt heard.

283
00:15:41,880 --> 00:15:45,560
I felt heard.
It is so healing to put my

284
00:15:45,560 --> 00:15:50,440
business out there and to hear
people actually be relieved that

285
00:15:50,440 --> 00:15:54,640
somebody's talking about it in a
way that is truthful and not all

286
00:15:54,640 --> 00:15:58,320
sugar coated right.
That will remain my goal forever

287
00:15:58,320 --> 00:16:00,520
because that's just who I am as
a person.

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00:16:00,960 --> 00:16:03,960
And Oh my God, yes, healing,
healing, healing.

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00:16:03,960 --> 00:16:06,520
All of you have helped so much
with that as well.

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00:16:06,920 --> 00:16:09,360
And I can't wait to get back
into it.

291
00:16:09,360 --> 00:16:14,160
Honestly, this time I I can't
wait to share how I did all

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00:16:14,160 --> 00:16:17,320
that, what it was for me.
Everybody's different, but how

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00:16:17,320 --> 00:16:21,840
it works for me and as I'm doing
it in life all the time.

294
00:16:22,280 --> 00:16:24,000
That's great healing.
That's not something I had

295
00:16:24,000 --> 00:16:27,640
thought about, but podcasting
helping you heal, right, as much

296
00:16:27,640 --> 00:16:29,160
as you're helping your listeners
heal.

297
00:16:29,160 --> 00:16:31,440
That's a really great, great
response.

298
00:16:31,440 --> 00:16:32,800
Thank you, Jackie.
Good morning.

299
00:16:32,800 --> 00:16:34,400
Ashley, what would you like to
add to this?

300
00:16:35,120 --> 00:16:38,360
I just like to share that
podcasting helped me start my

301
00:16:38,360 --> 00:16:40,240
business.
I was an independent

302
00:16:40,240 --> 00:16:44,760
singer-songwriter, performing at
festivals and songwriter nights.

303
00:16:44,760 --> 00:16:47,600
After the pandemic, I got into
podcasting.

304
00:16:47,600 --> 00:16:50,640
It was, you know, something I
wanted to do for a long time and

305
00:16:50,640 --> 00:16:52,240
just hadn't found the
opportunity.

306
00:16:52,720 --> 00:16:56,320
And within a few years, after
doing my own show, I started

307
00:16:56,320 --> 00:16:59,960
getting opportunities to edit
other people's shows and do

308
00:16:59,960 --> 00:17:04,079
other podcast related things,
which later led to becoming a

309
00:17:04,079 --> 00:17:06,680
marketing director for several
music festivals.

310
00:17:06,680 --> 00:17:09,680
If it weren't for podcasting, I
don't think I'd have my

311
00:17:09,680 --> 00:17:11,599
business.
So that's what it's done for me.

312
00:17:11,599 --> 00:17:13,359
Well.
It definitely has changed your

313
00:17:13,359 --> 00:17:15,359
life, which I think is super
important.

314
00:17:15,359 --> 00:17:17,760
And I think for a lot of people
that's one of their answers

315
00:17:17,760 --> 00:17:19,680
would be it changed my life in
positive ways.

316
00:17:19,680 --> 00:17:22,960
So Billy, good morning buddy.
How you doing?

317
00:17:23,480 --> 00:17:26,240
What's up soon?
I saw your invites come up.

318
00:17:26,240 --> 00:17:29,120
I couldn't decline my buddy
soon.

319
00:17:29,560 --> 00:17:32,520
Better not decline.
You better not decline, I know.

320
00:17:32,520 --> 00:17:35,440
You're like I'm struggling.
I need my buddy up here to help

321
00:17:35,440 --> 00:17:37,400
me like my sidekick so here I
am.

322
00:17:37,400 --> 00:17:41,000
How can I help you?
That's the right answer.

323
00:17:41,000 --> 00:17:42,720
That's the right answer or
question.

324
00:17:43,240 --> 00:17:46,200
So Billy, I know you don't have
an active podcast now, but when

325
00:17:46,200 --> 00:17:48,360
you think back to your fishing
show, how do you think podcast

326
00:17:48,360 --> 00:17:49,960
helped or impacted or changed
you?

327
00:17:50,920 --> 00:17:55,320
Oh man, I think podcasting was
my gateway drug to content

328
00:17:55,320 --> 00:17:57,760
creation as a business.
I really didn't know if I can

329
00:17:57,760 --> 00:17:59,280
make money.
I was told I couldn't.

330
00:18:00,120 --> 00:18:04,200
My fishing podcast, yeah, you
know, it was got in, started

331
00:18:04,440 --> 00:18:07,000
starting it as a business,
started with the purpose of

332
00:18:07,000 --> 00:18:11,000
monetization and was able to do
that pretty quickly and just

333
00:18:11,000 --> 00:18:14,960
built that confidence as a, you
know, business owner that can

334
00:18:14,960 --> 00:18:17,240
make money with content.
And you pick up a lot of skills

335
00:18:17,240 --> 00:18:20,080
when you're podcasting, right?
And learn to do different things

336
00:18:20,080 --> 00:18:22,200
and push yourself outside your
comfort zone.

337
00:18:22,320 --> 00:18:24,800
And I would love to hear from
those of you down in the

338
00:18:24,800 --> 00:18:27,800
audience, like drop into the
chat.

339
00:18:27,800 --> 00:18:31,760
What's one thing that you know
that podcast has done for you?

340
00:18:31,760 --> 00:18:34,240
How's it helped you have it in
like, let's hear from you in the

341
00:18:34,240 --> 00:18:35,280
chat.
If you're not going to come up

342
00:18:35,280 --> 00:18:37,880
and join us with that, we'll go
to Jonathan real quick.

343
00:18:37,880 --> 00:18:41,680
And then to come to you, Dr. All
right, so I will say that

344
00:18:41,680 --> 00:18:46,160
podcasting was helping me
refocus my business on the thing

345
00:18:46,160 --> 00:18:49,840
that I want to do, which is help
people share their story so they

346
00:18:49,840 --> 00:18:54,800
can actually get it out there,
impact the world and really

347
00:18:54,800 --> 00:18:56,320
change the world.
That's one.

348
00:18:56,320 --> 00:18:58,440
The one thing I always believe
is that everybody has a story

349
00:18:58,440 --> 00:19:02,720
that can change the world.
So this little quick 10 minute

350
00:19:02,720 --> 00:19:07,200
episodes a week is helping me
refocus my business back on what

351
00:19:07,200 --> 00:19:09,080
I want to do, which is help
people share their story.

352
00:19:10,160 --> 00:19:12,960
That that's awesome, Jonathan.
I love your mission, what you're

353
00:19:12,960 --> 00:19:16,720
doing and and everybody has a
story that should be shared

354
00:19:16,800 --> 00:19:19,800
because everybody's story has
has the possibility and the

355
00:19:19,800 --> 00:19:23,960
probability to not just change
the life of one person, but

356
00:19:23,960 --> 00:19:26,160
potentially impact the world in
a positive way.

357
00:19:26,160 --> 00:19:31,800
So I love that Dr. Share with.
Well, I actually have a question

358
00:19:31,800 --> 00:19:34,200
for Billy.
He's hardly ever up on stage

359
00:19:34,200 --> 00:19:38,040
anymore, and so I have to grab
this opportunity while it

360
00:19:38,040 --> 00:19:40,160
exists.
So Billy, I know that you've

361
00:19:40,160 --> 00:19:42,040
moved to Puerto Rico.
Is that right?

362
00:19:42,480 --> 00:19:43,560
Yes, that's correct.
Yeah.

363
00:19:44,160 --> 00:19:50,880
OK, So I am curious about the
podcasting environment in Puerto

364
00:19:50,880 --> 00:19:54,360
Rico.
So every state has usually has,

365
00:19:54,720 --> 00:19:58,000
you know, a little nook that
they can they can meet up, all

366
00:19:58,000 --> 00:20:00,360
the podcasters can meet up
something like that.

367
00:20:00,720 --> 00:20:05,720
Is there an active podcasting
community in Puerto Rico?

368
00:20:06,280 --> 00:20:09,440
I'm not 100% sure.
I haven't really looked into it

369
00:20:09,800 --> 00:20:16,000
to be honest and I do, but I'm
like so excited about what I do

370
00:20:16,000 --> 00:20:20,760
in my business that I have
recruited on the to start doing

371
00:20:20,760 --> 00:20:22,360
that.
And so I've helped several

372
00:20:22,360 --> 00:20:25,680
people get into the Amazon
influencer program and now we

373
00:20:26,160 --> 00:20:27,680
and have meetups so.
Far.

374
00:20:28,440 --> 00:20:32,200
So yeah, if I couldn't find an
Amazon influencer or a content

375
00:20:32,200 --> 00:20:35,320
creator meet up, I just create
content creator so I can have

376
00:20:35,320 --> 00:20:38,000
some friends here.
So yeah, we I got a couple

377
00:20:38,000 --> 00:20:39,920
people doing that, so it's a lot
of fun.

378
00:20:40,040 --> 00:20:42,520
OK, well, I've been curious
about it and I know that you

379
00:20:42,520 --> 00:20:44,640
haven't been up on stage lately,
and so that's why I really

380
00:20:44,640 --> 00:20:47,000
wanted to ask you.
Sorry to break it up, Sid.

381
00:20:47,280 --> 00:20:48,360
No, you're good.
You're good.

382
00:20:48,840 --> 00:20:53,120
And Sid and Sid needs to do a do
a creator event down here.

383
00:20:53,120 --> 00:20:55,520
Said that's we need to put that
on our list.

384
00:20:55,520 --> 00:20:58,040
That'd be so much fun that.
'D be fun, Yeah.

385
00:20:58,040 --> 00:21:00,560
Coming to the island.
So Billy, I'm curious, why

386
00:21:00,560 --> 00:21:02,880
haven't you started an Amazon
influencer podcast?

387
00:21:03,360 --> 00:21:05,400
You have all the content, you
have all the ideas.

388
00:21:05,680 --> 00:21:07,720
Why have you started a podcast
that would maybe help bring

389
00:21:07,720 --> 00:21:13,960
people into your programs?
Well, I do have a creating daily

390
00:21:14,360 --> 00:21:16,560
and so I've done, I mean,
there's tons of content out

391
00:21:16,560 --> 00:21:18,640
there and I have a YouTube
channel and I go live.

392
00:21:19,120 --> 00:21:21,880
So I I do create content around
the program.

393
00:21:22,960 --> 00:21:26,760
I don't really, I don't know.
I haven't created a podcast per

394
00:21:26,760 --> 00:21:31,720
SE, just because I don't know.
And it's not I'm like, I just go

395
00:21:31,720 --> 00:21:33,640
live on YouTube like I utilize
video.

396
00:21:33,640 --> 00:21:38,120
So that's how I kind of put out
content, gain attention now.

397
00:21:38,720 --> 00:21:40,560
There might be some of us that
are kind of tired of looking at

398
00:21:40,560 --> 00:21:43,440
your ugly mug and maybe an audio
only podcast might be a really

399
00:21:43,440 --> 00:21:44,960
good thing for.
You to you think that would

400
00:21:44,960 --> 00:21:48,600
convert better.
You see my new haircut, My new

401
00:21:48,600 --> 00:21:52,960
Puerto Rican haircut.
Oh my goodness, there's nothing

402
00:21:52,960 --> 00:21:55,000
like a good little bit of
laughter in the morning.

403
00:21:55,000 --> 00:21:56,880
So I'm going to answer this
question too.

404
00:21:56,920 --> 00:22:00,560
And my answer What is podcasting
done for me?

405
00:22:00,800 --> 00:22:04,680
It gave me a voice that I didn't
know I had or that the industry

406
00:22:04,680 --> 00:22:07,240
needed or wanted.
And when I started, it was super

407
00:22:07,240 --> 00:22:09,640
messy and I didn't really know
what I was going to talk about.

408
00:22:09,640 --> 00:22:13,680
And as it grew, I leaned into
better understanding of what to

409
00:22:13,680 --> 00:22:17,360
do and it it really gave me a
voice that got me recognized in

410
00:22:17,360 --> 00:22:20,880
places and got me invited to do
things.

411
00:22:20,880 --> 00:22:24,320
And so it just gave me something
that I didn't know that I had or

412
00:22:24,320 --> 00:22:26,880
that the industry needed.
And so I think it podcasting

413
00:22:26,880 --> 00:22:28,120
certainly be very, very
powerful.

414
00:22:28,120 --> 00:22:30,520
And I'm going to remind all of
you down the audience, drop

415
00:22:30,520 --> 00:22:33,080
yours in the chat and let us
know what is podcasting done for

416
00:22:33,080 --> 00:22:35,040
you.
How has it impacted you?

417
00:22:35,200 --> 00:22:37,280
We'd love to hear from you.
And I do have an announcement.

418
00:22:37,280 --> 00:22:38,400
Why?
I have a pretty good room.

419
00:22:38,400 --> 00:22:40,360
I made this announcement at the
top of this hour.

420
00:22:40,360 --> 00:22:43,040
I will make it again as we close
out the hour just a little bit.

421
00:22:43,360 --> 00:22:46,880
But we will be taking next week
off from the podcasting morning

422
00:22:46,880 --> 00:22:48,600
chat.
Yes, Mark is on his way back

423
00:22:48,600 --> 00:22:50,800
from his event.
Looks like you're following him

424
00:22:50,800 --> 00:22:52,600
on the grams.
Looks like he's had a really

425
00:22:52,600 --> 00:22:56,080
great time up there.
But he sent us a note say you

426
00:22:56,080 --> 00:22:58,600
want to take next week off.
So we will be off next week.

427
00:22:58,600 --> 00:23:01,200
It's the last week of summer.
So mark that down and we'll be

428
00:23:01,200 --> 00:23:04,800
back again.
I believe it is the 26th,

429
00:23:04,800 --> 00:23:08,560
Tuesday the 26th is when the
morning show will be back.

430
00:23:08,560 --> 00:23:11,640
So we're taking next week off.
And with that, I'm going to pass

431
00:23:11,640 --> 00:23:16,320
it over to Dr. to lead us in our
conversation today about private

432
00:23:16,480 --> 00:23:21,000
podcast Dr. Take it away.
I listened to several private

433
00:23:21,040 --> 00:23:24,120
podcasts, and it occurred to me
that I don't think that we've

434
00:23:24,120 --> 00:23:27,080
really had this as a topic in
this room.

435
00:23:27,400 --> 00:23:31,760
But actually, what if you could
create content that skips all

436
00:23:31,760 --> 00:23:36,280
the algorithm stuff, speaks
directly to your ideal audience,

437
00:23:36,640 --> 00:23:40,360
and builds trust faster than any
kind of social post ever could?

438
00:23:40,760 --> 00:23:43,760
And that's actually the magic of
a private podcast.

439
00:23:44,200 --> 00:23:48,920
Private podcasts deliver audio
to a select audience, like

440
00:23:48,920 --> 00:23:54,080
paying members, clients, event
attendees, or even employees.

441
00:23:54,400 --> 00:23:58,840
Even through a secured feed,
they can still be played in a

442
00:23:58,840 --> 00:24:01,800
normal podcast app.
I listen to all of mine on my

443
00:24:01,800 --> 00:24:05,240
normal apps, but only by people
with access.

444
00:24:05,240 --> 00:24:09,240
And so you can kind of think of
it as AVIP Audio Lounge, kind of

445
00:24:09,560 --> 00:24:13,080
there are four types of
podcasts.

446
00:24:13,280 --> 00:24:17,280
A private podcast 1 is the paid
subscription base that would be

447
00:24:17,360 --> 00:24:22,040
like bonus content or AD free
episodes or early access.

448
00:24:22,520 --> 00:24:25,520
Another one is internal or
corporate podcast that's to be

449
00:24:25,520 --> 00:24:29,520
like employee training or
executive updates or maybe even

450
00:24:29,520 --> 00:24:33,080
on boarding and member only
podcast.

451
00:24:33,080 --> 00:24:36,120
This is the one, This is the one
that I'm, I belong to for

452
00:24:36,120 --> 00:24:40,520
courses, masterminds for
nonprofit communities.

453
00:24:40,600 --> 00:24:44,360
So I do, of course, I do home
courses and the mastermind.

454
00:24:44,920 --> 00:24:48,320
And the fourth one is event or
seasonal exclusives.

455
00:24:48,320 --> 00:24:52,960
And that would be limited series
tied to launches, retreats or

456
00:24:52,960 --> 00:24:56,680
conferences.
So one of my questions is if

457
00:24:56,680 --> 00:25:02,040
anyone could have a private
podcast, what would you, what

458
00:25:02,040 --> 00:25:06,840
would you do it on that would be
separate but in alignment with

459
00:25:06,840 --> 00:25:10,480
your current podcast?
So, Dr., before we answer that

460
00:25:10,480 --> 00:25:11,760
question, I have a question for
you.

461
00:25:12,200 --> 00:25:14,160
Sure.
What got you into private

462
00:25:14,160 --> 00:25:15,360
podcasts?
Like what?

463
00:25:15,360 --> 00:25:18,520
What got you started listening
to them and what do you like

464
00:25:18,520 --> 00:25:20,000
about and what do you like about
them?

465
00:25:20,120 --> 00:25:25,640
So I'm stacking their question.
Yeah, OK, so as everyone knows,

466
00:25:25,640 --> 00:25:29,760
I take tons of courses and tons
of masterminds and everything.

467
00:25:30,120 --> 00:25:35,240
And several of the courses that
I take have their own little

468
00:25:35,600 --> 00:25:41,040
private podcast.
And I felt it felt good to have

469
00:25:41,040 --> 00:25:44,720
this little thing that not
everyone can listen to.

470
00:25:44,760 --> 00:25:48,760
I've kind of felt like I was, I
had the permission to gatekeep

471
00:25:48,760 --> 00:25:51,600
almost, you know, some
information that I had.

472
00:25:52,000 --> 00:25:55,840
And I really thought this is a,
this is really kind of a good

473
00:25:55,840 --> 00:25:59,480
thing, especially for like for
corporations, for training and

474
00:25:59,480 --> 00:26:03,960
new employees coming through.
Imagine the time involved, the

475
00:26:04,320 --> 00:26:08,760
time, the savings that you can
do and and regards to time if

476
00:26:08,760 --> 00:26:13,440
you just had a private podcast
to tell the new new employee all

477
00:26:13,440 --> 00:26:17,840
about their new place of work,
the how's and whys and how to do

478
00:26:17,840 --> 00:26:22,720
stuff.
So that's why I got into, that's

479
00:26:22,720 --> 00:26:24,640
why I really like private
podcasts.

480
00:26:24,640 --> 00:26:27,520
The idea of private podcasts,
I'm trying to go ahead.

481
00:26:28,320 --> 00:26:32,040
So it kind of creates like this.
It's a bonus, if you will, it's

482
00:26:32,040 --> 00:26:35,880
a value added bonus that you
join this program and you buy

483
00:26:35,880 --> 00:26:40,480
this course and you get access
to this free private podcast

484
00:26:40,480 --> 00:26:43,640
where lessons continue, learning
continue, people share stories,

485
00:26:43,640 --> 00:26:45,360
success stories, things of that
nature.

486
00:26:45,360 --> 00:26:47,440
So it's a great value add to
you, right?

487
00:26:47,800 --> 00:26:50,560
It also creates a little bit of
FOMO for people that are not

488
00:26:50,560 --> 00:26:52,440
part of it, right?
Oh, they're missing out, like,

489
00:26:52,440 --> 00:26:55,160
oh, I didn't pay for that level
to get the private podcast,

490
00:26:55,160 --> 00:26:57,640
right.
So that's another way from a

491
00:26:57,640 --> 00:27:01,440
business perspective, I think to
kind of bring people in to your

492
00:27:02,480 --> 00:27:04,440
one of the.
Yeah, one of the private

493
00:27:04,440 --> 00:27:07,760
podcasts I do, I have, I listen
to.

494
00:27:07,760 --> 00:27:09,480
I guess it would be the proper
way.

495
00:27:09,880 --> 00:27:14,960
It doesn't cost anything and
it's not a course, but it's just

496
00:27:14,960 --> 00:27:18,960
an adjunct, I guess you would
say to the main podcast.

497
00:27:19,480 --> 00:27:22,040
And all you have to do is just
really sign up for it.

498
00:27:22,920 --> 00:27:25,760
I still feel like it creates a
little bit of FOMO.

499
00:27:25,760 --> 00:27:27,240
You know, all you have to do is
sign up for it.

500
00:27:27,640 --> 00:27:30,560
So it's they sharing?
Like secrets and stuff.

501
00:27:30,560 --> 00:27:32,280
Are they sharing secrets and
stuff in that?

502
00:27:32,360 --> 00:27:35,200
So they have a public podcast
and then in the public podcast

503
00:27:35,440 --> 00:27:38,600
the host is saying, hey, I have
a private podcast you'd like to

504
00:27:38,600 --> 00:27:40,080
join.
Just click the link below and

505
00:27:40,080 --> 00:27:41,480
sign up.
It's free.

506
00:27:41,800 --> 00:27:44,360
Are they sharing like secrets
and stuff in that that make you

507
00:27:44,360 --> 00:27:46,840
feel like you're getting?
More, you know, the the main

508
00:27:46,840 --> 00:27:55,560
podcast is general and then the
private podcast is more in their

509
00:27:55,560 --> 00:27:58,200
own.
They give experiences as to

510
00:27:58,200 --> 00:28:02,440
what's going on in their own
company, specifically their own

511
00:28:02,440 --> 00:28:06,760
company, when the other public
podcast general like they're a.

512
00:28:06,760 --> 00:28:09,720
Curtain back and giving you
behind the scenes look at the

513
00:28:09,720 --> 00:28:12,720
company, what the company's
doing, why they're doing it.

514
00:28:13,040 --> 00:28:15,680
And people love to see behind
the curtain, right?

515
00:28:15,680 --> 00:28:17,640
They want to see what's
happening in the business and

516
00:28:17,640 --> 00:28:19,600
how the business is being built.
So I love that.

517
00:28:19,600 --> 00:28:21,600
That's a fantastic idea,
actually.

518
00:28:21,600 --> 00:28:24,240
Yeah, sorry, you can ask.
Your question again, sorry.

519
00:28:24,760 --> 00:28:28,640
I will ask you specifically,
what would you do if you had a

520
00:28:28,640 --> 00:28:31,160
private podcast?
What would it be on?

521
00:28:31,520 --> 00:28:33,760
This is a really good question.
I don't know that I would have a

522
00:28:33,760 --> 00:28:37,360
pod private podcast that would
be an adjunct to the trend

523
00:28:37,360 --> 00:28:40,080
report, but.
How about like a training

524
00:28:40,400 --> 00:28:41,200
something?
Yeah.

525
00:28:41,560 --> 00:28:43,720
Training.
I have a training program that

526
00:28:43,720 --> 00:28:46,960
I'm relaunching that I did for
several years to train people on

527
00:28:46,960 --> 00:28:49,480
the industry, on the office
furniture industry.

528
00:28:50,800 --> 00:28:52,960
Because when we train people,
new people that come into the

529
00:28:52,960 --> 00:28:55,200
industry, we train on our
products, our processes, our

530
00:28:55,200 --> 00:28:57,360
people and our programs.
We don't train on the industry.

531
00:28:57,880 --> 00:29:01,360
And so I'm revamping a training
program to make it a bit more

532
00:29:01,360 --> 00:29:04,280
digital and easy accessible,
hopefully through an app

533
00:29:04,280 --> 00:29:06,880
application.
And there would be fun to have a

534
00:29:06,880 --> 00:29:10,480
podcast that was just for those
people that signed up.

535
00:29:10,480 --> 00:29:13,720
So I was thinking about doing a
group actually like a, a meet up

536
00:29:13,720 --> 00:29:16,120
once a month for all the newbies
that join.

537
00:29:16,480 --> 00:29:19,960
And a podcast would be just as
good as as having a pride, you

538
00:29:19,960 --> 00:29:21,880
know, having the private podcast
talk about what's happening in

539
00:29:21,880 --> 00:29:24,320
the industry.
I can have a private podcast

540
00:29:24,320 --> 00:29:28,200
that just talks about sales and
sales strategies, right?

541
00:29:28,200 --> 00:29:30,680
I can do that as a paid.
I can have a private podcast

542
00:29:30,680 --> 00:29:34,960
that talks about leadership and
tips to building a company and

543
00:29:34,960 --> 00:29:37,080
building a company culture.
Because I've done that so much

544
00:29:37,080 --> 00:29:38,680
means I think there's it's
unlimited.

545
00:29:38,680 --> 00:29:41,800
I think my challenge is like,
where would I want to put it and

546
00:29:41,800 --> 00:29:44,240
when would I want to do it?
What would be the the nice

547
00:29:44,280 --> 00:29:46,920
adjunct to it?
But I would like to make it

548
00:29:46,920 --> 00:29:50,760
where it's if it's not part of a
paid program already, I would

549
00:29:50,760 --> 00:29:53,560
like to make it a paid thing
where you have to pay to get me

550
00:29:53,560 --> 00:29:56,440
certain specific insights.
And here's an idea.

551
00:29:56,680 --> 00:29:59,320
Here's an idea.
You could actually do it as a

552
00:29:59,800 --> 00:30:03,760
almost like a a private
one-on-one with your guest,

553
00:30:04,240 --> 00:30:06,240
right?
Where you go deeper on certain.

554
00:30:06,360 --> 00:30:09,000
Yeah, like where you go deeper
on certain topics with the

555
00:30:09,000 --> 00:30:12,520
guests that came for the week
and you want a behind the scenes

556
00:30:12,520 --> 00:30:16,520
conversation with.
You can even do it like a invite

557
00:30:16,520 --> 00:30:19,360
these members to a Zoom call,
let them ask your guests

558
00:30:19,360 --> 00:30:22,560
something, record that and then
put that out as a private

559
00:30:22,560 --> 00:30:23,960
podcast.
I actually really like that

560
00:30:23,960 --> 00:30:26,440
idea.
Yeah, that's very cool.

561
00:30:26,880 --> 00:30:28,320
Ashley, I know you have
something to say.

562
00:30:29,160 --> 00:30:32,920
Yeah, my idea for a private
podcast would fall under that

563
00:30:32,920 --> 00:30:35,840
event or seasonal exclusive
category.

564
00:30:36,160 --> 00:30:40,000
Since I work with so many music
festivals, I think it would be

565
00:30:40,000 --> 00:30:45,280
cool to create an exclusive
limited run podcast series like.

566
00:30:45,280 --> 00:30:47,600
So maybe it would only be 10
episodes.

567
00:30:47,840 --> 00:30:52,600
That would be in the 10 weeks
that led up to the music

568
00:30:52,600 --> 00:30:55,040
festival.
And I would host it on Patreon.

569
00:30:55,360 --> 00:30:59,040
And on that Patreon, I would
have like artist interviews from

570
00:30:59,120 --> 00:31:01,880
from that podcast and things of
that nature.

571
00:31:01,880 --> 00:31:06,200
And the other idea I have is for
the songwriters that I work

572
00:31:06,200 --> 00:31:09,840
with, they do albums.
This could be a really important

573
00:31:09,840 --> 00:31:13,520
component of an album launch.
They could create a private

574
00:31:13,520 --> 00:31:17,400
podcast for their fans to
document their album recording

575
00:31:17,400 --> 00:31:19,080
process.
So those are my ideas.

576
00:31:19,600 --> 00:31:22,240
Oh, I like that.
I'm definitely like that, yeah.

577
00:31:22,720 --> 00:31:26,160
Anyone else have any ideas for
what they would do for a private

578
00:31:26,160 --> 00:31:28,040
podcast?
Well, I don't have ideas.

579
00:31:28,040 --> 00:31:31,920
I actually have a private
podcast that is all of my rooms

580
00:31:31,920 --> 00:31:34,080
that I've run actually on this
app.

581
00:31:34,360 --> 00:31:37,760
So I've all my clubhouse rooms
that are in a private place for

582
00:31:37,760 --> 00:31:41,840
my members.
And it I mean, there's like 300

583
00:31:41,840 --> 00:31:44,400
episodes in there.
So it's a good amount of stuff.

584
00:31:45,600 --> 00:31:49,520
Wow, and who?
Where do you host those private

585
00:31:49,520 --> 00:31:53,440
podcasts?
So it is was hosted.

586
00:31:53,440 --> 00:31:55,520
Oh my goodness.
Why can't I remember the name of

587
00:31:55,920 --> 00:31:56,640
Is it?
Hello?

588
00:31:56,760 --> 00:31:57,600
Is it Hello.
Yeah.

589
00:31:58,000 --> 00:31:58,640
Hello.
Audio.

590
00:31:58,680 --> 00:32:01,520
OK.
They're kind of famous for for

591
00:32:02,400 --> 00:32:05,240
private podcasts, that's why I
guessed correctly.

592
00:32:05,520 --> 00:32:10,560
But I can tell you that a good
amount of the mainstream hosts

593
00:32:10,880 --> 00:32:15,600
do have give you the ability for
private podcasts also.

594
00:32:15,600 --> 00:32:18,240
So if this is something that
you're interested in, I would

595
00:32:18,240 --> 00:32:22,360
definitely have you take a look
at the host that you are working

596
00:32:22,360 --> 00:32:25,160
with right now.
Alex, so I have a question.

597
00:32:25,160 --> 00:32:26,040
Before.
Oh yeah, go ahead.

598
00:32:26,200 --> 00:32:27,480
Question for Jonathan real
quick.

599
00:32:27,480 --> 00:32:30,400
Jonathan, was this an
afterthought or a forethought?

600
00:32:30,400 --> 00:32:32,280
Like when you were hosting your
clubhouse streams, did you say

601
00:32:32,280 --> 00:32:34,160
let me just grab every
recording, let me play, save it

602
00:32:34,160 --> 00:32:36,080
on my computer and I'll do
something with it later?

603
00:32:36,080 --> 00:32:38,760
Or was it an afterthought where
you're like, I this would be a

604
00:32:38,760 --> 00:32:40,920
really good idea to put my
membership, let me go grab all

605
00:32:40,920 --> 00:32:42,360
these recordings that are still
available?

606
00:32:42,360 --> 00:32:44,920
Tell us about that.
Second one, yeah, totally an

607
00:32:44,920 --> 00:32:48,840
afterthought, but it did
actually help, you know, bring

608
00:32:48,840 --> 00:32:49,880
everything in.
Yeah.

609
00:32:50,440 --> 00:32:52,960
Then I then, then I went in and
deleted them from here.

610
00:32:52,960 --> 00:32:56,520
So they're actually just
available in that in that

611
00:32:56,520 --> 00:33:00,280
podcast format.
That's in the chat.

612
00:33:00,280 --> 00:33:04,120
Mike had to hear the whole
conversation idea of the main

613
00:33:04,120 --> 00:33:05,240
podcast.
That's right.

614
00:33:05,480 --> 00:33:09,040
But you hear the whole thing.
You have to be a subscriber.

615
00:33:09,040 --> 00:33:13,600
Like, I think that's a great
little way to get people into

616
00:33:13,600 --> 00:33:14,800
it.
You do.

617
00:33:14,960 --> 00:33:18,200
I had a friend that that did
something like that, but she was

618
00:33:18,200 --> 00:33:21,120
driving people to a really
expensive membership, not to a

619
00:33:21,120 --> 00:33:23,920
private podcast.
So in order to hear the whole

620
00:33:23,920 --> 00:33:26,920
thing, like she cut the episode
short and said in order to hear

621
00:33:26,920 --> 00:33:29,000
the whole thing, come join our
membership in that membership

622
00:33:29,000 --> 00:33:31,960
was like wicked expensive.
So, but that's a great idea.

623
00:33:31,960 --> 00:33:34,080
Mike, Thanks for sharing that.
Alex, go ahead.

624
00:33:34,960 --> 00:33:37,320
The bottom line with private
podcasts, it's about accessing

625
00:33:37,320 --> 00:33:39,680
your time.
How much access do you want and

626
00:33:39,680 --> 00:33:42,480
if you want these people to have
access, are they going to pay

627
00:33:42,480 --> 00:33:44,480
for it?
That's the bottom line with

628
00:33:45,440 --> 00:33:51,560
producing a private podcast when
it comes to people that either

629
00:33:51,560 --> 00:33:54,880
want to monetize or just give
more access.

630
00:33:54,920 --> 00:33:57,600
I mean, you know, we were
thinking about doing extra

631
00:33:57,600 --> 00:34:00,240
episodes like a Patreon.
We don't have time to come up

632
00:34:00,240 --> 00:34:02,800
with content for the one that's
from cast.

633
00:34:03,080 --> 00:34:04,840
It's a great idea if you have
it.

634
00:34:04,840 --> 00:34:09,360
The one thing we do for the
network that I'm on is the, the

635
00:34:09,360 --> 00:34:14,199
gentleman does the ad free,
which is, it's a simple one, but

636
00:34:14,280 --> 00:34:17,520
I, I think if you want to get
more, you got to get more value

637
00:34:17,520 --> 00:34:21,080
for that, like an exclusive
interview, those extra, those

638
00:34:21,080 --> 00:34:25,239
extra talks, the after, you
know, as we like to say, don't,

639
00:34:25,280 --> 00:34:28,880
don't stop recording episode
type of thing.

640
00:34:29,120 --> 00:34:32,199
So I mean, it's about how much
access do you want to give your

641
00:34:32,199 --> 00:34:36,840
listeners and how much are they
willing to pay or be part of

642
00:34:36,840 --> 00:34:39,120
that exclusive club because
everybody likes to be part of a

643
00:34:39,120 --> 00:34:40,360
club.
Yeah.

644
00:34:40,480 --> 00:34:45,840
And I was thinking, are you
still doing the from show?

645
00:34:45,960 --> 00:34:49,000
My personal last episode I think
is going to be this week, but

646
00:34:49,040 --> 00:34:50,719
she's going to take it over.
But yeah.

647
00:34:50,719 --> 00:34:52,120
Oh.
OK, OK.

648
00:34:52,880 --> 00:34:56,520
Because I was thinking that if
that was not the issue, that you

649
00:34:56,520 --> 00:35:02,680
could take those episodes and
you could privatize them and at

650
00:35:02,680 --> 00:35:06,880
least you could build up your
own community of people who are.

651
00:35:06,880 --> 00:35:08,240
But they are.
We're getting it.

652
00:35:08,240 --> 00:35:12,680
Might not even be paid.
We're getting over 200 downloads

653
00:35:12,680 --> 00:35:18,080
a week and we have been, we've
been dark for almost a year or

654
00:35:18,840 --> 00:35:20,320
whatever since the last.
Episode.

655
00:35:20,920 --> 00:35:23,760
Yeah.
So I mean, you know, I wouldn't

656
00:35:23,760 --> 00:35:26,160
want to privatize them for the
simple reason we're still

657
00:35:26,160 --> 00:35:31,320
looking for reach.
And the other thing is with the

658
00:35:31,360 --> 00:35:37,240
TV industry, just because the
season ended here doesn't mean

659
00:35:37,240 --> 00:35:40,440
the season's going to end.
It's it hasn't been to certain

660
00:35:40,440 --> 00:35:45,160
countries.
So like a month or two after we

661
00:35:45,240 --> 00:35:51,920
recorded the Season 3 episode,
the Season 3 dropped in England.

662
00:35:52,200 --> 00:35:55,920
So then we had a whole bunch of
new people listening to it for

663
00:35:55,920 --> 00:35:58,480
the first time.
It's really kind of weird how

664
00:35:58,480 --> 00:36:01,240
that works.
I know other podcasts have

665
00:36:01,360 --> 00:36:04,760
similar things like that, but
yeah, it's weird with the

666
00:36:04,760 --> 00:36:06,560
industry.
I understand.

667
00:36:06,920 --> 00:36:10,920
So Billy in the chat said we had
a private feed for our fishing

668
00:36:10,920 --> 00:36:12,040
show.
It was cool.

669
00:36:12,320 --> 00:36:15,400
It made decent money.
That brings me to another

670
00:36:15,400 --> 00:36:17,080
subject.
That is money.

671
00:36:17,320 --> 00:36:20,800
Choose your pricing model.
You could be a flat fee tiers or

672
00:36:21,040 --> 00:36:26,200
building with existing offers.
Even modest numbers add up to

673
00:36:26,200 --> 00:36:29,440
hundreds of subscribers.
At like for instance, $5 a

674
00:36:29,440 --> 00:36:35,360
month, that's like $6000 a year.
So, Billy, can you, can you talk

675
00:36:35,360 --> 00:36:38,320
about this for a second and how
much, how much did it make, do

676
00:36:38,320 --> 00:36:41,640
you know?
Well, I mean, so, and this is a

677
00:36:41,640 --> 00:36:43,880
funny topic because I think
there's a lot of ways to

678
00:36:43,880 --> 00:36:48,640
leverage, yeah, a private show
to do a couple of things.

679
00:36:48,640 --> 00:36:50,840
So.
So first of all, we did not

680
00:36:50,840 --> 00:36:53,520
launch out of the gate with a
private membership group.

681
00:36:54,240 --> 00:36:58,760
We actually built our show.
I think we did probably over 100

682
00:36:58,760 --> 00:37:02,600
episodes and then because we
realized, and this is what you

683
00:37:02,600 --> 00:37:05,960
have to remember is like you're
only going to convert about 1 to

684
00:37:05,960 --> 00:37:09,280
3% of your audience depending on
your offer.

685
00:37:09,680 --> 00:37:13,120
And so we had to build up a big
enough finance, but we did sign

686
00:37:13,120 --> 00:37:17,560
up like 300 people at a $10
price point per month, so like 3

687
00:37:17,560 --> 00:37:21,640
grand a month.
And So what we did was we just

688
00:37:21,640 --> 00:37:25,520
offered a private feed, but it
was, you know, video, audio,

689
00:37:25,520 --> 00:37:27,880
whatever.
And it was a completely

690
00:37:27,880 --> 00:37:32,360
different show.
It was not as like we had our

691
00:37:32,360 --> 00:37:35,520
main show, which was just us
interviewing captains, guides,

692
00:37:35,520 --> 00:37:40,600
whatever individuals.
And then our aid tier was the

693
00:37:40,600 --> 00:37:45,120
weekly fishing reports from
people from 10 different areas

694
00:37:45,560 --> 00:37:49,360
on the coast of North Carolina.
That sounds overwhelming, but if

695
00:37:49,360 --> 00:37:51,520
you have the right production,
it was pretty, pretty easy to

696
00:37:51,520 --> 00:37:54,520
do.
And so that was our unique offer

697
00:37:54,800 --> 00:37:58,200
in in fishing world.
That's a huge value because

698
00:37:58,200 --> 00:37:59,920
people are like, what's going
on?

699
00:37:59,920 --> 00:38:02,080
These guys are on the water 8
hours a day.

700
00:38:02,080 --> 00:38:04,120
I need to know.
But I think that's something to

701
00:38:04,120 --> 00:38:07,600
keep in mind is like if you're a
growing show, but you have an

702
00:38:07,600 --> 00:38:12,200
idea for a private podcast,
maybe you do access and exchange

703
00:38:12,200 --> 00:38:14,040
for emails to build your e-mail
list.

704
00:38:14,680 --> 00:38:18,240
And then once you get that
subscriber base up of e-mail,

705
00:38:18,520 --> 00:38:21,320
you know people, then you can
start making monetary offers

706
00:38:21,320 --> 00:38:22,800
when your audience is big
enough.

707
00:38:23,040 --> 00:38:27,120
I think that's the only downfall
I see with this model is no

708
00:38:27,120 --> 00:38:30,160
matter how bad you want to fight
it, and I wanted to, the one to

709
00:38:30,160 --> 00:38:33,080
3% is pretty accurate in my
research.

710
00:38:34,400 --> 00:38:36,000
Well, some of the common
pitfalls because you were

711
00:38:36,000 --> 00:38:39,600
talking about that a little bit
is overcomplicating the tech is

712
00:38:39,600 --> 00:38:42,680
also forgetting to guide
listeners through the

713
00:38:42,680 --> 00:38:46,920
subscription process, not
marketing the private feed.

714
00:38:46,920 --> 00:38:49,640
Just as Michael was saying that
little tease that you could give

715
00:38:49,640 --> 00:38:54,160
people and giving away too much
for free before launching.

716
00:38:54,560 --> 00:38:57,000
I think those are all viable
pitfalls.

717
00:38:57,480 --> 00:39:01,800
But I want to wrap this up by
saying, you know, just make sure

718
00:39:01,800 --> 00:39:05,040
it's right for you.
Ask yourself, do you have an

719
00:39:05,040 --> 00:39:09,000
audience craving for more?
Two, could you share something

720
00:39:09,000 --> 00:39:11,320
valuable that you wouldn't post
publicly?

721
00:39:12,120 --> 00:39:18,280
And three, would a premium feed
help you test ideas or prep for

722
00:39:18,280 --> 00:39:20,640
a launch?
I'm really excited about the

723
00:39:20,640 --> 00:39:26,200
whole prospect of private
podcasts, and I hope that maybe

724
00:39:26,200 --> 00:39:30,240
I stirred a little bit of of
curiosity in Year 2.

725
00:39:30,480 --> 00:39:32,960
I would also add to that, that
if you do decide to go down the

726
00:39:32,960 --> 00:39:36,120
path of creating a private
podcast, come back and share

727
00:39:36,120 --> 00:39:39,120
that journey with us and let us
know how it worked, what you

728
00:39:39,120 --> 00:39:41,560
did, the results you're having.
Because I think we would love to

729
00:39:41,560 --> 00:39:45,160
hear from people that are doing
it and what you think about it

730
00:39:45,160 --> 00:39:47,040
and was it worth it and all
those kinds of things.

731
00:39:47,040 --> 00:39:49,800
So please, if you decide to do
this, come back and yeah, share

732
00:39:49,800 --> 00:39:53,480
it with us.
So we will wrap up our show

733
00:39:53,480 --> 00:39:56,120
today with my favorite part,
which is sharing our wins for

734
00:39:56,120 --> 00:39:58,440
the week.
If you're not on stage or you

735
00:39:58,440 --> 00:40:01,200
want to come up, please raise
your hand and come up and share

736
00:40:01,200 --> 00:40:03,360
your win for the week.
If you want to, please feel free

737
00:40:03,360 --> 00:40:06,600
to drop it over in the chat.
It is important to share your

738
00:40:06,600 --> 00:40:08,040
win.
Acknowledge all the amazing

739
00:40:08,040 --> 00:40:10,200
things that you've done this
week.

740
00:40:10,200 --> 00:40:12,440
Even if it was you just through
the week.

741
00:40:12,680 --> 00:40:14,920
Let us know that and we will get
started with Billy.

742
00:40:14,920 --> 00:40:18,080
Billy, share a win with us.
My mastermind group is doing

743
00:40:18,080 --> 00:40:19,480
good, my students are doing
great.

744
00:40:19,960 --> 00:40:24,480
Got a superstar in there.
Closing 5 to $9000 a month in

745
00:40:24,480 --> 00:40:26,280
business.
That was a huge win.

746
00:40:26,280 --> 00:40:29,440
And then another person in my
group this morning said, hey, we

747
00:40:29,440 --> 00:40:31,160
just reached a goal.
We've been trying to reach it

748
00:40:31,160 --> 00:40:33,360
for years.
And we've been able to reach in

749
00:40:33,360 --> 00:40:36,560
the last, you know, 15 days
being a part of this group.

750
00:40:36,560 --> 00:40:38,480
So thanks.
So yeah, man, have a lot of fun

751
00:40:38,480 --> 00:40:40,280
over there, a couple of people.
That's awesome.

752
00:40:40,560 --> 00:40:42,040
That's awesome.
Good for you, buddy.

753
00:40:42,440 --> 00:40:44,920
Alex.
My wins for this week.

754
00:40:45,080 --> 00:40:46,560
It's my anniversary tomorrow,
so.

755
00:40:46,880 --> 00:40:48,760
Happy anniversary.
How many years, Alex?

756
00:40:50,320 --> 00:40:52,400
When I did the math took.
Too.

757
00:40:52,440 --> 00:40:56,440
Long no.
When I did my calculator it says

758
00:40:56,440 --> 00:41:02,120
-12 So I guess it's 12 years.
That's funny.

759
00:41:02,120 --> 00:41:04,000
Happy anniversary to you guys,
Alex.

760
00:41:04,000 --> 00:41:07,160
Enjoy, enjoy celebrating.
Yeah.

761
00:41:07,160 --> 00:41:09,720
Jonathan, what's your win for
the week, buddy?

762
00:41:10,200 --> 00:41:12,720
I made it through the week.
That's going to be my win

763
00:41:12,720 --> 00:41:14,760
because it's been a rough run.
I made it through.

764
00:41:14,760 --> 00:41:18,440
It's Friday.
Yes, it is, and it's going to be

765
00:41:18,440 --> 00:41:20,240
a Good Friday.
Looks like it's going to be a

766
00:41:20,240 --> 00:41:24,160
nice day here in North Texas.
So Ashley, what is your win for

767
00:41:24,160 --> 00:41:26,520
the week?
Thank you and I'm I'm with you,

768
00:41:26,520 --> 00:41:28,840
Jonathan.
My win is also making it through

769
00:41:28,840 --> 00:41:31,320
the week was off to a rough
start.

770
00:41:31,320 --> 00:41:34,920
Started the week off with a
fever, eventually recovered

771
00:41:34,920 --> 00:41:37,240
midweek.
And so my win is getting through

772
00:41:37,240 --> 00:41:39,120
and getting to play with the
band tonight.

773
00:41:39,400 --> 00:41:43,200
Oh, and we also had a really
good launch of My Clients

774
00:41:43,200 --> 00:41:46,280
podcast, The new season
premiere, My Happy Ass Life came

775
00:41:46,360 --> 00:41:47,800
about this week and we did
pretty good.

776
00:41:47,800 --> 00:41:48,960
So those are the ones for this
week.

777
00:41:49,560 --> 00:41:51,200
That's awesome.
Congratulations.

778
00:41:51,200 --> 00:41:54,320
Go ahead, dear.
Well, I have an easy one.

779
00:41:54,320 --> 00:41:58,400
My win for the week was working
with Ashley all week long.

780
00:41:58,400 --> 00:42:01,680
I appreciate all your help Ash.
We know that we could do it if

781
00:42:01,680 --> 00:42:05,600
it if we had to again.
Well, I think the communities

782
00:42:05,600 --> 00:42:09,560
when should we should celebrate
you guys because I am in the

783
00:42:10,320 --> 00:42:12,480
Chase Mcmessenger chat that I
finally had to turn off the

784
00:42:12,480 --> 00:42:14,440
notifications because it was
dropping me crazy.

785
00:42:14,440 --> 00:42:18,080
But you guys worked really hard
to pull off this week with all

786
00:42:18,080 --> 00:42:20,200
the shows.
So congratulations.

787
00:42:20,400 --> 00:42:24,360
Wait a second to Community.
That's your win for the week.

788
00:42:25,120 --> 00:42:27,120
No, that's not fine.
Oh my God.

789
00:42:27,120 --> 00:42:30,360
No, no, no, no.
I'm talking to Dr. He has.

790
00:42:30,360 --> 00:42:34,720
One of her boyfriends on, she
finally gets to talk to him.

791
00:42:34,960 --> 00:42:36,840
And that's your win for the
week.

792
00:42:37,440 --> 00:42:43,280
Yes, we did have Christopher
Stone on from the great, great

793
00:42:43,320 --> 00:42:48,160
newsletter podcast Strategy.
So that is definitely a win.

794
00:42:48,640 --> 00:42:51,320
And then after that, I got to
work with Ashley.

795
00:42:52,360 --> 00:42:56,920
I mean, jeez, talk about private
podcasts and private

796
00:42:56,920 --> 00:42:59,440
newsletters.
That's where it's at right

797
00:42:59,480 --> 00:43:01,720
there.
That's why she's in the middle.

798
00:43:02,920 --> 00:43:06,040
Dr. Congratulations to you.
I know it was a tough week and

799
00:43:06,040 --> 00:43:07,840
I'm excited to go back and
listen to that episode on

800
00:43:07,840 --> 00:43:09,960
Tuesday.
I might listen to it on my walk.

801
00:43:09,960 --> 00:43:12,200
I haven't had a chance to catch
up on some of the shows from

802
00:43:12,200 --> 00:43:16,160
this week, so good for you.
I will wrap up saying that one

803
00:43:16,160 --> 00:43:19,520
of my wins already talked about
was going to the core event.

804
00:43:20,200 --> 00:43:24,160
See the heroic events, they call
it core is what it's called, but

805
00:43:24,320 --> 00:43:26,160
I really enjoyed that.
So that's certainly when my

806
00:43:26,160 --> 00:43:28,160
wins.
Another one is I got to spend

807
00:43:28,160 --> 00:43:31,640
some time in New York City with
a customer, and it's always

808
00:43:31,640 --> 00:43:34,200
great to be in person with
customers and talk about what's

809
00:43:34,200 --> 00:43:37,360
happening in their business and
give them ideas that will help

810
00:43:37,360 --> 00:43:39,000
them, you know, move their
business forward.

811
00:43:39,000 --> 00:43:41,320
My third one's being back here
with all of you guys.

812
00:43:41,320 --> 00:43:44,040
I've missed not being here this
week, so I'm glad to be back

813
00:43:44,040 --> 00:43:47,320
with all of you and so
appreciate all of you joining us

814
00:43:47,320 --> 00:43:48,760
today.
We still have a few minutes

815
00:43:48,760 --> 00:43:51,120
left, but we will go ahead and
wrap today's conversation up

816
00:43:51,120 --> 00:43:54,480
with a reminder that the
podcasting morning chat will be

817
00:43:54,480 --> 00:43:57,760
taking next week off.
So we'll be back on Tuesday, the

818
00:43:57,760 --> 00:44:00,080
25th of August.
To be sure to mark out on your

819
00:44:00,080 --> 00:44:01,400
calendar.
Come back and join us.

820
00:44:01,920 --> 00:44:04,960
You see Mark over on the Grams.
Be sure you hit him up and ask

821
00:44:04,960 --> 00:44:08,040
him how his week has been
because all indications are he

822
00:44:08,040 --> 00:44:10,800
had a really great time at the
camp that he was, he and his

823
00:44:10,800 --> 00:44:13,960
wife were working at supporting
the children that are battling

824
00:44:13,960 --> 00:44:16,040
that disease.
So Mark, we missed you.

825
00:44:16,040 --> 00:44:18,080
We'll be glad to see you back on
the 25th.

826
00:44:18,320 --> 00:44:20,000
With that, go out there and make
today great.

827
00:44:20,160 --> 00:44:22,640
Make today great, everyone.
Have a great weekend and we'll

828
00:44:22,640 --> 00:44:24,720
see you back here on August the
25th.

829
00:44:24,800 --> 00:44:25,600
Take care everyone.