335 - Prime Day Deals & Who's Actually Listening?

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Good morning podcasting Morning
chat.

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Today is Wednesday, July 9th,
2025 and today a major platform

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hands back a beloved tool.
New AI features promise cleaner

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edits, Prime Day deals hit
podcasting gear, and a fresh way

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to monetize has just dropped.
So if you're listening live on

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Clubhouse, hit the share button,
bottom left hand side of the

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screen and share it.
However, Clubhouse lets you.

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And if you're listening via
podcast, please share this

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episode with the fellow
podcaster.

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And now give us about 30 seconds
and we'll get things rolling.

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Thanks for being here.
Good morning again podcasting

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morning chat.
Thank you for being here.

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I am your host Mark Ronick and
on stage currently with me we

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have Dr. Fay, producer Ashley
Feller, Jonathan Howard and Sid

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Meadows.
I'm wondering if we'll see

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Amanda Sharp for those
moderators Co hosts.

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You guys saw it probably in the
text, the group text that I send

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every morning to you.
I was kind of ribbon Amanda for

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this day being her favorite day.
It used to be a joke and I think

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that it's just now a joke.
I don't know that she actually

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feels this way, but she used to.
Maybe I'm being dramatic.

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Dread Newsday.
She just didn't like doing

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Newsdays, but it happens to be,
I think, oh, she's here now.

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I happen to think it's one of
the more popular downloaded days

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and listened to episodes of the
week.

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So I think our audience likes
it.

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But Amanda, what is it about
News and comment?

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Probably not the best way to
start an episode because we're

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going to sit here and talk about
reasons why we don't like it.

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But but I feel like you're in
the minority, so I think that's

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OK.
What is it about News and

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Comment day that you don't love?
Good question.

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I guess I'm more into like the
feelings of a conversation, like

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the human aspect of it.
And I feel like news is so like

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it's just factual, you know what
I mean?

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Where I like a little variance
of being able to add some humor,

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some life to the conversation.
And I think we do do that on

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Newsdays, but I think our other
topics allow for everyone to

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kind of participate where news
is just like, oh, here's an

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event that I'm not going to go
to.

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Here is a new piece of equipment
that I'm not going to get, like,

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you know what I mean?
We've got a whole list of

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equipment today.
Gone at VR.

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Well, it is Amazon Prime week,
so we want to make sure that

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people know what products are
out there.

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And look, I think that This is
why I call it.

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We didn't used to call it news
and comment, but to Amanda's

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point, that's why I now call it
news and comment because I think

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that we've done a great job of
not just spitting out the news

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stories, but also talking about
them and how they're affecting

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us.
We're asking questions about

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them, having quality
conversations around them and

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not every story.
Some stories it's just

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information for you, other times
it is worth a conversation.

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So we will dig into all of that
and I know this.

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What's funny is Dr. This is your
favorite day of the week.

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It.
Is when I first came on board

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that's like the first thing I
asked about was do you have

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someone helping you on Newsday?
Because that's kind of my.

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Thing, yeah.
And I'm grateful for it because

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I, I, I definitely like a little
assistance with it because it's

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a bit of a lift.
It's probably our most prepared

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for day, I would say, of the
week.

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And plus the way we ping pong,
it's different, a different

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voice, you know, a lower voice
and upper.

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It's just gives it a little bit
more.

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It's blooming, as they said,
blooming.

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I love it.
Now I'm saying that it's the

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more popular day among our
audience, yet we've got two

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people in the live audience
today so far.

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I guess people are late to rise
this morning.

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Mike, Dan, thank you for being
here.

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And you both are, of course,
welcome as anybody is listening

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live.
You are welcome to come up and

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join the conversation.
You know, I was just thinking

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about how we talk about the
stage and how in the audience

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and how we say come up or you
down in the audience.

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And I feel like symbolically it,
it almost feels like we're like,

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and I know we're not meaning to
do this, but it feels like we're

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like putting ourselves on a
pedal being up here while you're

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down there.
It's terminology.

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I was just thinking about the
other day when we were using it,

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like, I think I need to come up
with some better wording for

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that.
But that's just because of

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Clubhouse here, how it's
displayed.

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The the speakers obviously
should be at the top of the

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screen so you can see everybody
who's participating and then the

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audience just below them.
Yeah.

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Amanda, what did you want to
say?

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I think that is a good point.
Not that I think anyone here is

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offended by that, but those who
may be listening on a replay or

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YouTube might not understand the
reference of what that means if

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they've never been on Clubhouse.
So I do think that that is

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something that, well, isn't like
offensive, I think to anyone

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here in this room could be
confusing.

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So I think that's a great point.
Yeah.

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And Mike Short in the chat says,
come up on stage like use that

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as the terminology.
I like that until it's.

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Totally confusing when you're on
2 platforms.

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Jonathan, that's right.
Jonathan is helping us.

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There's some, what do we call
it, limited availability

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software out there from Chatter
that we would be able to both

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simulcast from here on Clubhouse
and the new Chatter social audio

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app.
That would be very cool because

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then if for those of you who
prefer Clubhouse, you can just

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stay right here.
And if you want to see what's

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going on over a Chatter, you can
do that too.

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Either way, you can hear the
conversation at the same time.

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So we're excited about that,
that that would put make it 3

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platforms we stream live to
including YouTube.

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OK, hit the right button.
Thank you, Mark for hitting the

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right button this morning.
Let's dive into some news, shall

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we, as Amanda, I imagine is
groaning.

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First, let's start with some
data, podcast data for July 8th.

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Yesterday, the number one
podcast on Apple, Devil in the

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Desert and ABABC news production
that was there last week as well

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I believe and #1 on Spotify, yes
also there last week and usually

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they're previous weeks the Joe
Rogan experience.

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We'll get to DRS top five in
just a second.

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First, I want to share over the
last week, 183,951 podcasts

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published at least one new
episode sold, which is down

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5.2%.
Huge.

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Yeah, it's got to be summertime.
And a little more information

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here on episode output.
Live Wire reported that new

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podcast episode output put in
June dipped slightly, down 4.7%

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from May when adjusted for
seasonal factors.

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Spotify for Creators still led
the pack with 26.6% of new

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episodes, though its share it
was down a little bit.

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Meanwhile, Spreaker, Buzz,
Sprout, Pod Bean, and Lipson all

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saw gains in June, and Amazon
Cloudfront continues to dominate

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distribution, now serving over
60% of all podcast episodes.

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You may not even know it, but
likely your podcast is on Amazon

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Cloudfront.
Could be that the distribution

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service that you use is using
Amazon's cloud.

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The take away?
Even with a small slow down,

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platform shifts are happening
and it's worth keeping an eye on

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where you're hosting and
distributing.

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Stack up and we will get to DRS
top five.

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In fact, why don't we do your
top five first Dr. and then

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share a little bit about pod
matches.

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June 2025 report.
Spotify the top five number 5.

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This is a new one for us, at
least I have not read it as the

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top five yet.
It's called Modern Wisdom with

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Chris Williamson, and then it
rounds out with names that we

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already know #4 the past weekend
with Theo von #3.

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This is usually when the Tiffany
starts.

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OK, the Tucker Carlson show #2
good hang with Amy Poehler and

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#1 The Joe Rogan Experience.
Shocker again.

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And you usually bring us another
top five list.

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So what do you got for us?
So the random chart of the week

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This Time is Business and again
#5 is one that I had not heard

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of before.
It's called Hot Smart Rich with

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Maggie Sellers, and #4 is the
Morning Brew daily #3 is the PBD

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podcast #2 is The Mellow
Millionaire with Tom Mellow, and

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#1 is The Diary of ACEO with
Stephen Bartlett.

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I wonder who his most recent
guest is, 'cause he's an always

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at #1.
He's usually in that list of top

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five, top 10, but not always at
#1 So I'm wondering if maybe

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it's a recent guest that moved
the needle.

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Yeah.
And by the way, thank you to

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those of you who have joined us
in the audience this morning.

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A few moments ago, I was talking
about how we only had like two

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people here.
Good to see people filing in

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this morning.
Thank you for being here.

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And I see Billy in the audience.
And Billy, if you want to share,

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feel free to come up anytime.
I saw your short form video you

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put out, I think it was
yesterday about the success of

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your mastermind group and how
well it's going for the members

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of your group and just wanted to
give you kudos if you want to

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share or you can hold it for
Friday if you prefer.

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Good to see you here Billy as
well.

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OK, so now DRI, think we have
time?

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Do we have time before you hit
the breakfast?

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Sure, we have time.
OK, Pod match.

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As you know, that's San Filippo.
Just for what's his friends,

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Alex.
Thank you.

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Alex Sanfilippo's pod match
latest industry report reveals A

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striking imbalance.
A tiny core of consistently

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releasing shows drives most of
the audience, while the vast

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majority of independent podcasts
struggle to gain, say, friction,

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struggle to gain traction.
OK, here's what that means for

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creators and how to join the
success club.

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Now the key insights are
listenership is up, but activity

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is flat.
Podcast audiences audience

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numbers are climbing, yet only a
small percentage of shows stay

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active, leaving room for new
creators.

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Tiny Core drives the audience
just 10% of the independent

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news.
Interview based podcasters

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create 95% of the total
listenership.

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And consistency matters. 100
episodes equals success.

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Most creators who hit 100
episodes see real traction, but

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most drop out.
A large percentage quit before

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reaching that milestone, and
patience is key.

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It takes roughly 2 years and 100
episodes on a weekly schedule to

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breakthrough and also guest
dynamics.

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Pod Match users average multiple
guests request daily,

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highlighting demand and
opportunity.

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Yeah, I'll tell you, it gets a
pod match.

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I love it and I will recommend,
continue to recommend it.

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And I get flooded sometimes with
guest requests, so much so that

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I just get too overwhelmed to
get through them all.

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It gets really, it can get
really overwhelming quickly.

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And that's a good thing, right?
Because I know plenty of

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podcasters out there that after
some time start to struggle,

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like, who's going to be my next
guest?

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Where am I going to find another
guest?

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And that's where Pod Match
really comes in handy.

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It feels like you have a
plethora of options if you are

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on that platform looking for
guests.

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But yeah, it it can be a lot for
sure.

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And I'm curious if if anybody
is.

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And I know you have to go make
some breakfast.

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So I'll pick this one up.
I'm curious, do you think

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sticking it out to 100 episodes
seems realistic for most people?

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Meaning some people get in, get
into podcasting, and no matter

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how much you tell them it's,
it's a slow burn.

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Patience is key.
They're still kind of have that

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hope in the back of their mind,
that dream in the back of their

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mind that it's going to be
wildly successful from launch.

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But the reality is, as this
report shows, and as I've seen

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it many times with in
podcasting, it takes at least

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100 episodes to really start
seeing that success.

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Sid, take it away.
Good morning, everybody.

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So I'm curious about the data
that Dr. just mentioned and what

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00:14:00,040 --> 00:14:04,440
was the survey size?
Was it strictly people on Pod

226
00:14:04,440 --> 00:14:07,480
match that were surveyed and
there was something in there

227
00:14:07,480 --> 00:14:10,920
that she mentioned but you
didn't give the numbers of like

228
00:14:11,480 --> 00:14:14,840
some description of success?
Did it talk about like number of

229
00:14:14,840 --> 00:14:16,200
downloads and things of that
nature?

230
00:14:16,200 --> 00:14:19,400
I just just curious about the
information in that report.

231
00:14:19,400 --> 00:14:22,360
Sure, and anyone can check out
this report at

232
00:14:22,360 --> 00:14:27,400
podmatch.com/report and it says
here the report provides

233
00:14:27,400 --> 00:14:30,320
interview based independent
podcasters with relevant

234
00:14:30,320 --> 00:14:33,360
industry metrics by excluding
data from celebrity and big

235
00:14:33,360 --> 00:14:39,560
network shows.
It says here 36,212 total AE

236
00:14:39,600 --> 00:14:44,000
podcasters.
Not sure what AE is, but this is

237
00:14:44,000 --> 00:14:47,280
a big survey and it comes from a
lot of different sources.

238
00:14:47,520 --> 00:14:50,560
Active something.
Oh yeah, Active something, yeah,

239
00:14:50,560 --> 00:14:52,920
that could very well be what AE
stands for.

240
00:14:53,240 --> 00:14:55,440
But this comes from a lot of
different sources.

241
00:14:55,440 --> 00:15:00,720
For example, when they provide
total industry totals, there are

242
00:15:00,720 --> 00:15:07,280
398,197 active podcasts and they
say that this data comes from

243
00:15:07,680 --> 00:15:11,480
Rafonic.
And then if you look at some

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00:15:11,480 --> 00:15:16,480
point further down here, they
also use numbers from Buzz

245
00:15:16,480 --> 00:15:19,400
Sprout.
So for example, when you talk

246
00:15:19,400 --> 00:15:26,360
about the top ten podcasts that
as far as downloads go within

247
00:15:26,360 --> 00:15:32,120
the first seven days, they show
here that 453 is the number of

248
00:15:32,160 --> 00:15:34,360
downloads.
If you have that in your first

249
00:15:34,360 --> 00:15:38,160
week, you are in the top 10%.
And that is data from Buzz

250
00:15:38,160 --> 00:15:40,160
Sprout.
So it's a wide variety of

251
00:15:40,160 --> 00:15:43,360
different resources that they
are pulling together.

252
00:15:44,160 --> 00:15:48,200
I don't know the exact number
and it's not just people

253
00:15:48,200 --> 00:15:50,400
surveyed.
They're not just going to say

254
00:15:50,400 --> 00:15:54,880
the pod match community and
asking them to answer questions.

255
00:15:54,880 --> 00:15:58,120
This is just a a collaborative
effort.

256
00:15:58,720 --> 00:16:02,000
And then specifically, did you
have a specific question about

257
00:16:02,000 --> 00:16:04,360
the data Sid?
Look at the list and what does

258
00:16:04,360 --> 00:16:05,840
it say here?
Let me read it again.

259
00:16:05,840 --> 00:16:11,280
Tiny Core drives the crowd,
meaning just 10% of independent

260
00:16:11,280 --> 00:16:15,440
podcasts have the share of
podcast audiences.

261
00:16:15,880 --> 00:16:20,480
Interview based podcasters
create 95% of the total

262
00:16:20,800 --> 00:16:23,640
listenership.
Independent podcast 10%.

263
00:16:23,920 --> 00:16:25,960
Is that the one you were you
were looking for Sid?

264
00:16:26,840 --> 00:16:30,320
That's an interesting data when
they're talking about to be in

265
00:16:30,320 --> 00:16:33,960
the top 10%, you need to 453
downloads in the first seven

266
00:16:33,960 --> 00:16:35,440
days.
I don't know.

267
00:16:35,440 --> 00:16:37,840
It's making me think too early
in the morning.

268
00:16:38,640 --> 00:16:41,640
That could be, yeah.
Yeah.

269
00:16:41,680 --> 00:16:44,800
So what I would suggest if you
do have questions, go to

270
00:16:45,040 --> 00:16:48,840
podmatch.com/report and you can
see more of those details.

271
00:16:48,840 --> 00:16:53,680
We're trying to give kind of
that overarching look here at it

272
00:16:53,680 --> 00:16:57,720
because, yeah, just to your
point, too, too many numbers on

273
00:16:57,720 --> 00:17:01,360
an audio podcast early in the
morning is not a recipe for

274
00:17:01,360 --> 00:17:02,840
success.
So we're trying to give that

275
00:17:02,840 --> 00:17:06,560
broad look at these numbers.
And Amanda, I think you wanted

276
00:17:06,560 --> 00:17:11,280
to answer my question just as
far as sticking it out for 100

277
00:17:11,280 --> 00:17:14,720
episodes of or more, do you
think that's realistic for

278
00:17:14,720 --> 00:17:18,119
people to think to?
Is that a realistic way for

279
00:17:18,119 --> 00:17:21,000
people to go into this thinking,
all right, I got to do at least

280
00:17:21,000 --> 00:17:23,400
100 episodes?
Or do you think maybe that's

281
00:17:23,400 --> 00:17:26,200
going to be more challenging for
people than they think?

282
00:17:26,720 --> 00:17:30,000
So I'm always that just start
person.

283
00:17:30,000 --> 00:17:33,080
I really, really am.
However, when I'm hearing that,

284
00:17:33,080 --> 00:17:35,520
I agree with that.
And so if someone's talking to

285
00:17:35,520 --> 00:17:38,840
me about starting a podcast, I
may change the conversation.

286
00:17:38,840 --> 00:17:42,000
Yeah, while I'm encouraging just
do it like it doesn't take a lot

287
00:17:42,000 --> 00:17:47,320
to start, but you've got to get
to the finish line of where X

288
00:17:47,320 --> 00:17:50,120
amount of episodes is a
reasonable amount to consider

289
00:17:50,120 --> 00:17:55,200
yourself like in being eligible
to actually maybe take off.

290
00:17:55,240 --> 00:17:59,640
And so I think if people really
understood and could digest, it

291
00:17:59,640 --> 00:18:02,840
could take 100 episodes, two
years of weekly.

292
00:18:03,680 --> 00:18:08,240
That might prevent some of these
people who think they really

293
00:18:08,240 --> 00:18:10,800
want to be a podcaster from
starting to be a podcaster.

294
00:18:10,800 --> 00:18:13,000
And listen, there's room at the
table for everyone who wants to

295
00:18:13,000 --> 00:18:14,240
podcast.
That's not what I'm saying.

296
00:18:14,240 --> 00:18:18,080
I just think people don't
understand the the commitment

297
00:18:18,080 --> 00:18:21,880
that it is.
Now I will add, if someone has a

298
00:18:21,880 --> 00:18:25,160
series, you know, they have a
story to tell, it's going to be

299
00:18:25,160 --> 00:18:28,800
like part of a 12 part series.
I feel like that is different.

300
00:18:28,800 --> 00:18:33,560
That becomes almost like just a
a book and as long as they can

301
00:18:33,560 --> 00:18:36,120
complete it, that's great.
But I think that goes into a

302
00:18:36,120 --> 00:18:39,400
different, you know, category of
statistics, I would assume.

303
00:18:39,840 --> 00:18:43,440
So why don't would you mind
sharing what are you defining as

304
00:18:43,440 --> 00:18:47,520
a series versus that continuing
episodic?

305
00:18:48,320 --> 00:18:52,480
So if somebody for example, I
many years ago listened to in

306
00:18:52,480 --> 00:18:54,280
the red clay and.
It.

307
00:18:54,280 --> 00:18:58,280
Was just basically the story of
a person's dad who was

308
00:18:58,560 --> 00:19:01,240
wrongfully convicted.
And it was just basically

309
00:19:01,240 --> 00:19:03,520
telling the son story of his
father.

310
00:19:04,120 --> 00:19:08,320
And as this guy investigated, he
became really close with that

311
00:19:08,320 --> 00:19:11,240
son.
And it kind of like closed that

312
00:19:11,240 --> 00:19:13,920
chapter.
It was almost like, you know, a

313
00:19:13,920 --> 00:19:17,160
miniseries on Netflix.
And that's not to say that they

314
00:19:17,160 --> 00:19:20,600
didn't move on and do different
types of series and different

315
00:19:20,600 --> 00:19:24,360
types of stories, but it was
there was a start and a

316
00:19:24,360 --> 00:19:28,680
conclusion to that particular
podcast if it didn't have 100

317
00:19:28,680 --> 00:19:30,080
episodes in it.
Right.

318
00:19:30,120 --> 00:19:32,040
OK.
So yeah, they just went in with

319
00:19:32,040 --> 00:19:36,720
the intention of one season,
basically of episodes, and then

320
00:19:36,720 --> 00:19:38,760
that was it.
They just put it to bed and let

321
00:19:38,760 --> 00:19:42,000
it live there without any new
content coming forward.

322
00:19:42,000 --> 00:19:44,040
Absolutely.
And maybe if the door opened

323
00:19:44,040 --> 00:19:46,480
there would be future content.
But you know, when their story

324
00:19:46,480 --> 00:19:49,200
was told, it was told.
So I think, but I feel like that

325
00:19:49,200 --> 00:19:51,960
has different parameters when
we're talking about statistics.

326
00:19:51,960 --> 00:19:55,440
I think that has a whole
different listener than somebody

327
00:19:55,440 --> 00:19:59,440
who's looking for a long term
business podcast that they want

328
00:19:59,440 --> 00:20:02,600
to tune into weekly for the time
that they're in business.

329
00:20:03,000 --> 00:20:04,120
Totally makes sense.
Yep.

330
00:20:04,760 --> 00:20:06,440
Yep.
I'm with you there and I really

331
00:20:06,440 --> 00:20:11,240
do think that I think that if
somebody has that itch, they

332
00:20:11,320 --> 00:20:14,760
really want to start a podcast.
And then if they hear something

333
00:20:14,760 --> 00:20:16,960
like this, whether it's from a
person like me where they

334
00:20:16,960 --> 00:20:19,880
reading it online, that it's
going to take at least 100

335
00:20:19,880 --> 00:20:22,160
episodes to really find that
success.

336
00:20:22,720 --> 00:20:26,440
I wish more podcasters instead
of were potential podcasters.

337
00:20:26,440 --> 00:20:29,480
Instead of giving up, would
consider something like a one

338
00:20:29,480 --> 00:20:33,440
season podcast series because I
believe like it.

339
00:20:33,440 --> 00:20:36,560
It's better to put out something
and have it live out there

340
00:20:36,760 --> 00:20:38,560
because it's always working for
you.

341
00:20:38,680 --> 00:20:44,080
It's available 24/7 and people
will eventually find it that

342
00:20:44,080 --> 00:20:47,240
need it.
And that could equate to either

343
00:20:47,400 --> 00:20:51,120
more listeners and growth over
there, or it could lead to more

344
00:20:51,120 --> 00:20:53,960
clients, which is why many
people start a podcast.

345
00:20:54,640 --> 00:20:56,720
And we don't even know where
we're each of us are going to be

346
00:20:56,720 --> 00:20:59,960
in two years either.
So I think it is easier to say,

347
00:21:00,200 --> 00:21:02,760
you know, after about 100
episodes because you could do

348
00:21:02,760 --> 00:21:05,160
one daily and get to that number
a little bit faster.

349
00:21:05,160 --> 00:21:09,120
But to get a two year window of
episodes, you might not even be

350
00:21:09,120 --> 00:21:11,880
in the same industry that your
podcast was about or something

351
00:21:11,880 --> 00:21:14,760
like that.
So I even though I'm saying one

352
00:21:14,760 --> 00:21:18,800
thing, I'm also aware that that
might not be for everybody

353
00:21:18,800 --> 00:21:20,720
either because their journey
might have taken them down a

354
00:21:20,720 --> 00:21:22,440
different Rd.
Absolutely.

355
00:21:22,480 --> 00:21:23,800
Yep.
And I see Jonathan wants to

356
00:21:23,800 --> 00:21:24,880
chime in.
Go ahead, Jonathan.

357
00:21:25,600 --> 00:21:27,760
Yeah.
Well, I just want to say like, I

358
00:21:27,760 --> 00:21:29,880
think the two years is a good
commitment.

359
00:21:30,000 --> 00:21:33,440
Mimi and I just hit our 50th
episode we publish every other

360
00:21:33,440 --> 00:21:35,440
week.
Let me make sure there's nobody

361
00:21:35,440 --> 00:21:36,760
here that's going to report back
to Mimi.

362
00:21:37,640 --> 00:21:43,120
We just topped also 5000
downloads, which isn't, you

363
00:21:43,120 --> 00:21:46,720
know, it's, it is what it is,
but we were very, very slow at

364
00:21:46,720 --> 00:21:51,240
the beginning getting downloads
and it wasn't until it was about

365
00:21:51,480 --> 00:21:54,600
10 weeks ago that we hit 3000
downloads.

366
00:21:55,520 --> 00:21:58,760
It just started picking up with
the episodes being there with

367
00:21:58,760 --> 00:22:00,720
having 50 episodes to choose
from.

368
00:22:01,160 --> 00:22:04,560
And the numbers on some of the
early ones have skyrocketed.

369
00:22:04,960 --> 00:22:08,640
So it does, it takes that time
to, you know, for people to know

370
00:22:08,640 --> 00:22:13,320
about you, for people to really
show up and actually listen to

371
00:22:13,320 --> 00:22:15,760
the podcast.
So yeah, you got to put in the

372
00:22:15,760 --> 00:22:17,960
time.
I think 2 years is is a good

373
00:22:17,960 --> 00:22:21,440
number 'cause we really are
starting to just now see some of

374
00:22:21,440 --> 00:22:24,280
the growth there.
Yeah, and you know, I think

375
00:22:24,280 --> 00:22:28,200
thank you, Jonathan.
And I think it doesn't quite

376
00:22:28,480 --> 00:22:32,560
apply to the podcasting morning
chat, right 'cause we're a daily

377
00:22:32,560 --> 00:22:35,760
podcast and so we're now at
episode.

378
00:22:35,760 --> 00:22:39,160
I don't know what it is, 335 or
something like that, but we've

379
00:22:39,520 --> 00:22:44,440
technically been in existence as
a podcast specifically for a

380
00:22:44,440 --> 00:22:47,680
little, I want to say 2 years
now.

381
00:22:47,680 --> 00:22:50,280
I don't know why I've kind of
forgotten how many, but it's

382
00:22:50,280 --> 00:22:53,600
somewhere around 2 years.
And it's not until really just

383
00:22:53,600 --> 00:22:56,960
recently that we've started
picking up as far as more

384
00:22:56,960 --> 00:23:00,600
downloads, more people tuning in
and staying tuned in.

385
00:23:00,880 --> 00:23:03,680
That's really only just recently
began.

386
00:23:03,680 --> 00:23:06,360
And again, that's from that
episode from Steve from Blue's

387
00:23:06,360 --> 00:23:09,720
Clues a couple of weeks ago
covering his new podcast coming

388
00:23:09,720 --> 00:23:12,280
this fall.
It's brought in a huge audience

389
00:23:12,280 --> 00:23:15,600
for us, and I'm just now seeing
all these other episodes

390
00:23:15,760 --> 00:23:20,640
starting to get more traction.
So I think really it's something

391
00:23:20,640 --> 00:23:23,360
to think about.
Sure, I do think quantity is

392
00:23:23,360 --> 00:23:26,280
something to think about, but I
also think it's just strictly

393
00:23:26,280 --> 00:23:29,000
how much time you've been out
there.

394
00:23:29,880 --> 00:23:32,600
You know, it's not just sheer
number of episodes.

395
00:23:32,600 --> 00:23:35,520
I think it does just take
chronologically.

396
00:23:35,520 --> 00:23:38,280
It does take some time.
This is very interesting because

397
00:23:38,280 --> 00:23:40,560
this is about discoverability,
right?

398
00:23:41,360 --> 00:23:45,520
And everyday I feel like I
discover a new podcast, whether

399
00:23:46,120 --> 00:23:52,000
I read about it or somebody's
posting about it and or I see

400
00:23:52,000 --> 00:23:55,600
the creator talk about it or
somebody tells me about it.

401
00:23:55,600 --> 00:23:58,520
And so a lot of times if the
title interests me, I'll go

402
00:23:58,520 --> 00:24:02,280
check it out.
I did this yesterday and well,

403
00:24:02,280 --> 00:24:05,000
my favorite podcasters
referenced a podcast that he

404
00:24:05,000 --> 00:24:07,720
just listened to and I thought,
let me go check it out.

405
00:24:07,800 --> 00:24:10,320
And I did.
And the guys that like 350

406
00:24:10,320 --> 00:24:12,840
episodes, never heard of his
show.

407
00:24:13,360 --> 00:24:16,120
It's an hour and a half long.
Was like, oh fuck, listen to

408
00:24:16,120 --> 00:24:18,760
that, right.
But I just think it's

409
00:24:18,760 --> 00:24:21,680
interesting about that.
You got to put in the work to be

410
00:24:21,680 --> 00:24:24,080
discovered, but Discovery never
stops.

411
00:24:24,120 --> 00:24:27,440
This guy's three or four years
in with 300 and something

412
00:24:27,440 --> 00:24:30,480
episodes.
And here I am a daily podcast

413
00:24:30,480 --> 00:24:32,520
listener and I've never heard of
his show.

414
00:24:32,520 --> 00:24:35,520
I mean, there's 190,000 shows,
so you just got to put in the

415
00:24:35,520 --> 00:24:37,840
work, right?
Yep, because your show will can

416
00:24:37,840 --> 00:24:40,960
continue to be discovered and it
could be a backup.

417
00:24:40,960 --> 00:24:44,080
So this episode #25 that
somebody discovers and you're on

418
00:24:44,080 --> 00:24:47,400
episode #200 right.
So I think it's an important

419
00:24:47,400 --> 00:24:49,320
lesson there.
Absolutely.

420
00:24:49,320 --> 00:24:50,800
Thank you for pointing that out,
Sid.

421
00:24:50,800 --> 00:24:54,960
I appreciate that.
OK, let's keep it going.

422
00:24:55,400 --> 00:24:57,960
Let's see, we did your top fives
Dr. So let me give you some

423
00:24:57,960 --> 00:25:03,080
events to look forward to.
Not a lot of new events since we

424
00:25:03,080 --> 00:25:05,680
shared this last time.
So I'll kind of rapid fire this

425
00:25:05,680 --> 00:25:11,960
podcast Movement 2025, August
18th in Dallas, TX, Radio Days

426
00:25:11,960 --> 00:25:18,000
Asia September 1st that's in
Indonesia, and Pod Summit YYC

427
00:25:18,000 --> 00:25:22,600
2025 September 19th in Calgary,
Canada.

428
00:25:22,880 --> 00:25:27,320
Also, the New York City Web Fest
is now officially including

429
00:25:27,320 --> 00:25:31,400
podcasts as a category in the
12th annual celebration of Indie

430
00:25:31,680 --> 00:25:35,360
Storytelling.
The festival runs October 3rd

431
00:25:35,520 --> 00:25:37,920
through the 5th.
And just announce its jury

432
00:25:37,920 --> 00:25:39,760
lineup.
It's another sign that

433
00:25:39,760 --> 00:25:44,600
podcasting continues to earn its
seat at the table along film and

434
00:25:44,600 --> 00:25:47,880
digital media, and a solid
opportunity for creators looking

435
00:25:47,880 --> 00:25:51,800
to showcase their work in front
of a broader creative audience.

436
00:25:51,800 --> 00:25:55,320
And of course, the Empowered
Podcasting Conference is coming

437
00:25:55,320 --> 00:25:58,360
September 26th through the 28th.
Charlotte, NC.

438
00:25:58,560 --> 00:26:02,160
Wish me luck.
I have a call today with a

439
00:26:02,360 --> 00:26:07,360
potential sponsor that we all
know very well, at least in the

440
00:26:07,360 --> 00:26:10,400
sense that at the very least, if
you're somewhat regular

441
00:26:10,400 --> 00:26:14,040
listener, you've heard us talk
about this particular

442
00:26:14,120 --> 00:26:17,360
organization multiple times and
they haven't been mentioned

443
00:26:17,360 --> 00:26:19,440
today.
If you're trying to figure it

444
00:26:19,440 --> 00:26:24,960
out, I'm only being mysterious
because if it doesn't work out,

445
00:26:24,960 --> 00:26:27,640
I don't want people to have hard
feelings about them.

446
00:26:28,800 --> 00:26:31,080
It's business.
It has nothing to do with what

447
00:26:31,080 --> 00:26:33,640
they do.
If if they were to say no, I'm

448
00:26:33,640 --> 00:26:36,000
going to be optimistic.
It's going to work out, yes.

449
00:26:36,320 --> 00:26:37,840
I think it will work out.
That's right.

450
00:26:37,840 --> 00:26:39,560
Jonathan happens to know who I'm
talking about.

451
00:26:39,960 --> 00:26:42,280
We had a meeting yesterday about
Empowered Podcasting.

452
00:26:43,520 --> 00:26:46,640
So yes, keep that on your radar.
Please go to

453
00:26:46,640 --> 00:26:49,680
empoweredpodcasting.com and get
your tickets for the weekend of

454
00:26:49,680 --> 00:26:54,280
September 26th in Charlotte, NC.
It's going to be a fun event and

455
00:26:54,280 --> 00:26:59,840
speaker announcements are coming
out, if not today by tomorrow.

456
00:26:59,880 --> 00:27:03,480
So if you applied, you will hear
something this week.

457
00:27:03,880 --> 00:27:07,040
And Dr. Do you want to take this
last little?

458
00:27:08,160 --> 00:27:11,600
I do.
So we just got through having a

459
00:27:11,600 --> 00:27:15,400
discussion about surveys and
about the results and things

460
00:27:15,400 --> 00:27:18,320
like that.
So there is another survey.

461
00:27:18,480 --> 00:27:22,920
I'm hoping that everyone goes to
the site and takes part in the

462
00:27:22,920 --> 00:27:27,360
survey.
It is done by Colin Gray and

463
00:27:28,040 --> 00:27:32,880
he's on both audio and video.
His video is called The Podcast

464
00:27:32,880 --> 00:27:38,440
Host, and the Podcast Host has
launched its 2025 Indie

465
00:27:38,680 --> 00:27:43,040
Podcasters survey.
It's quick to take part, and all

466
00:27:43,040 --> 00:27:48,520
respondents have the chance to
win a Oh Hi, Loot it, loot, loot

467
00:27:48,520 --> 00:27:52,120
Ray or connect two.
What are they?

468
00:27:52,120 --> 00:27:56,160
I don't know.
I don't know either, Luet Ray.

469
00:27:56,200 --> 00:27:58,080
I mean, it's got to be
equipment.

470
00:27:58,480 --> 00:28:01,480
I'll tell you how much, yeah.
So let me tell you a little bit

471
00:28:01,480 --> 00:28:05,760
about Holland Ray Colin Gray.
By the way, it is a microphone.

472
00:28:05,760 --> 00:28:07,720
The Lewitt Ray.
It's a microphone.

473
00:28:08,320 --> 00:28:12,160
Colin Gray.
The most important episode that

474
00:28:12,160 --> 00:28:17,440
I hear from him are the results
of these surveys that he gives

475
00:28:17,440 --> 00:28:19,240
every year.
It's so riveting.

476
00:28:19,240 --> 00:28:24,360
And now I will tell you that he
has a very, very beautiful but

477
00:28:24,360 --> 00:28:29,600
heavy Scottish bro.
And it takes you a second, maybe

478
00:28:29,600 --> 00:28:33,760
a few minutes to really get into
the rhythm of that brove to

479
00:28:33,760 --> 00:28:36,200
really understand everything
that he's saying.

480
00:28:36,560 --> 00:28:41,480
But the results show of this
every year that he puts this

481
00:28:41,560 --> 00:28:44,760
this survey on is so
interesting.

482
00:28:45,080 --> 00:28:48,800
So I'm hoping that everybody
goes over and we're going to put

483
00:28:48,800 --> 00:28:51,760
the the link in the the show
here.

484
00:28:51,960 --> 00:28:55,000
I hope everyone goes over and
takes this this survey because

485
00:28:55,000 --> 00:28:58,640
it is really, really an
important, important survey, OK?

486
00:28:58,760 --> 00:28:59,680
Agreed.
Thank you.

487
00:28:59,680 --> 00:29:01,440
Yeah.
And I put the link in the chat

488
00:29:01,440 --> 00:29:04,440
for those listening live if you
want to go and fill that form

489
00:29:04,440 --> 00:29:06,560
out.
Yeah, let's let's support the

490
00:29:06,800 --> 00:29:10,760
podcast host and support the
industry while we're at it by

491
00:29:10,760 --> 00:29:13,000
filling out the survey.
The more people filling it out,

492
00:29:13,000 --> 00:29:15,360
the better.
Oh, hey, Hi, Nick.

493
00:29:15,760 --> 00:29:18,000
Oh, yes, Nick Naulback has
joined us.

494
00:29:18,000 --> 00:29:19,840
Nick, welcome back from
vacation.

495
00:29:19,840 --> 00:29:22,200
How was it?
You went to Orlando, right?

496
00:29:22,800 --> 00:29:27,440
Hey, good morning, everybody.
Yeah, we went to the new Epic

497
00:29:27,840 --> 00:29:31,800
Universe theme park for a couple
days and then we have season

498
00:29:31,800 --> 00:29:34,640
passes to the other part.
So we spent a day hanging out or

499
00:29:34,640 --> 00:29:36,040
out there.
It was a lot of fun.

500
00:29:36,360 --> 00:29:38,080
Awesome now, but you got a
blast.

501
00:29:38,880 --> 00:29:41,960
We went to Harry Potter world or
whatever they call it.

502
00:29:42,400 --> 00:29:46,040
Yeah, and now with the the new
epic universe, it's like a whole

503
00:29:46,120 --> 00:29:47,880
another theme park that they
built.

504
00:29:48,320 --> 00:29:53,080
They have another Harry Potter
area, a dark universe, which is

505
00:29:53,080 --> 00:29:55,680
like a spooky universe of
monsters.

506
00:29:56,320 --> 00:29:58,680
How to train your dragon.
I've never seen the movies, but

507
00:29:58,680 --> 00:30:02,120
the the land was sweet.
And then Nintendo World, which

508
00:30:02,120 --> 00:30:04,000
was sick.
What?

509
00:30:04,000 --> 00:30:06,240
Was it Nintendo World?
Yeah.

510
00:30:06,920 --> 00:30:09,640
I would love that like.
You walk in and everything looks

511
00:30:09,640 --> 00:30:12,080
like you're in a Mario game,
like Mario Bros.

512
00:30:12,160 --> 00:30:15,320
It's so cool.
Well, if I go to Pod Fest again,

513
00:30:15,320 --> 00:30:19,440
which I plan to in January,
maybe I need to plan an extra

514
00:30:19,440 --> 00:30:21,640
day and go check it out.
There's a lot of things I want

515
00:30:21,640 --> 00:30:25,440
to check out in Orlando,
including the Star Wars theme

516
00:30:25,440 --> 00:30:28,240
park, which I've never been to
yet.

517
00:30:30,760 --> 00:30:34,120
All right, let's keep things
going and glad you had a good

518
00:30:34,120 --> 00:30:36,760
time, Nick, and thanks for
coming back.

519
00:30:37,280 --> 00:30:40,920
Good to see you here.
And all right, let's get into

520
00:30:40,920 --> 00:30:43,680
some news bites.
These are some stories.

521
00:30:44,040 --> 00:30:46,840
I guess maybe this is the
section of the episode where

522
00:30:46,840 --> 00:30:50,840
Amanda really gets turned off
because I these are stories that

523
00:30:50,840 --> 00:30:54,200
I feel like may not create a ton
of conversation and are still

524
00:30:54,200 --> 00:30:57,200
important to you.
But of course, if anybody wants

525
00:30:57,200 --> 00:30:59,760
to chime in at any time, please
do.

526
00:31:00,200 --> 00:31:04,320
Pod News reported earlier this
week that Spotify has handed

527
00:31:04,320 --> 00:31:09,840
back the podcast linking tool
Pod dot Link to its original

528
00:31:09,840 --> 00:31:14,120
creator, Nathan Gathright.
So that was a a thing.

529
00:31:14,120 --> 00:31:19,600
A lot of podcasters use Pod dot
Link to provide short links to

530
00:31:19,600 --> 00:31:22,080
their episodes.
And I believe Pod Link also

531
00:31:22,360 --> 00:31:25,960
directs people to the best
possible platform based on the

532
00:31:25,960 --> 00:31:30,760
device that they're using when
they click or tap on that URL.

533
00:31:31,400 --> 00:31:36,960
And Spotify had bought it, took
it over and has recently

534
00:31:36,960 --> 00:31:39,120
returned it because when they
took it over, I guess the

535
00:31:39,440 --> 00:31:44,480
frustration among users was that
it also kind of went away as far

536
00:31:44,480 --> 00:31:46,440
as I understand it.
So it's back.

537
00:31:46,440 --> 00:31:49,400
And if you're interested, let me
see if I can give you any more

538
00:31:49,400 --> 00:31:50,440
insights.
Actually, I'm just going to

539
00:31:50,440 --> 00:31:52,360
leave it right there.
So if you're if you like that,

540
00:31:52,360 --> 00:31:56,800
go to pod dot link and check it
out for new updates and

541
00:31:56,800 --> 00:32:01,560
information about the service.
Also, Speaking of services, True

542
00:32:01,560 --> 00:32:06,400
Native Media has launched Pod
Ramp, a new podcast advertising

543
00:32:06,400 --> 00:32:10,120
marketplace built to simplify
the way advertisers buy ad

544
00:32:10,120 --> 00:32:12,240
space.
It was designed to help smaller

545
00:32:12,240 --> 00:32:16,760
shows earn earlier through
streamline tools and mentorship

546
00:32:16,760 --> 00:32:21,000
before stepping up to their
existing service, Pod Premium.

547
00:32:21,440 --> 00:32:24,440
So the goal is to streamline the
process while still keeping

548
00:32:24,440 --> 00:32:27,800
relationships at the center of
it all, which, if you know

549
00:32:27,800 --> 00:32:31,000
anything about podcasting, is
really important.

550
00:32:31,200 --> 00:32:36,600
So Pod Ramp allows buyers to
browse vetted brand safe shows

551
00:32:36,920 --> 00:32:40,720
wrapped by True Native, the
company that put this out there

552
00:32:41,720 --> 00:32:46,760
and it to submit offers and
close deals faster all within

553
00:32:46,760 --> 00:32:49,280
one platform.
It's a move that could help

554
00:32:49,280 --> 00:32:51,720
bridge the gap between
automation and the human

555
00:32:51,720 --> 00:32:54,440
connection this space was built
on.

556
00:32:54,680 --> 00:32:59,080
And new data from Triton shows
that YouTube is now the top

557
00:32:59,200 --> 00:33:02,200
podcast platform in Canada.
We've been talking about how

558
00:33:02,200 --> 00:33:07,680
it's become one of the, OR if
not the top platform in the US,

559
00:33:07,680 --> 00:33:11,640
but now it has beat out Apple
and Spotify in Canada as well.

560
00:33:11,800 --> 00:33:14,840
The report also notes that the
overall podcast audience in

561
00:33:14,840 --> 00:33:18,480
Canada continues to grow, with
weekly listening up 40 percent,

562
00:33:18,640 --> 00:33:24,480
47% from 41% just last year.
I'm torn.

563
00:33:24,600 --> 00:33:26,160
I don't know.
I feel like I'm sitting in the

564
00:33:26,160 --> 00:33:31,160
middle of a tightrope and you
know, audio only is on one side

565
00:33:31,160 --> 00:33:33,320
and and videos on the other
side.

566
00:33:33,320 --> 00:33:37,760
They're both pulling because we
normally read, I'm not normally,

567
00:33:37,760 --> 00:33:42,200
but we occasionally read
sometimes where hey, so maybe

568
00:33:42,200 --> 00:33:47,320
video is not the most the
overall platform that we thought

569
00:33:47,320 --> 00:33:49,880
it was, you know, so it's who do
you believe?

570
00:33:50,120 --> 00:33:52,440
Well, here's what here's.
So I have a question about that.

571
00:33:52,440 --> 00:33:56,320
OK, go ahead about that.
Very thing which is you said

572
00:33:56,600 --> 00:34:00,360
YouTube is the number one in
Canada podcast listening

573
00:34:00,360 --> 00:34:02,560
platform.
Yes, and happens to be in the

574
00:34:02,560 --> 00:34:05,520
US, OK.
Is that from putting your RSS

575
00:34:05,520 --> 00:34:11,400
feed directly on YouTube or is
it for uploading a video like I

576
00:34:11,400 --> 00:34:13,239
do?
I, I don't have my RSS feed on

577
00:34:13,600 --> 00:34:15,080
YouTube.
We just upload a video to my

578
00:34:15,080 --> 00:34:18,159
channel that says the trend
report podcast, right?

579
00:34:18,400 --> 00:34:22,679
So is that?
And if it is the RSS feed, is it

580
00:34:22,840 --> 00:34:26,800
video and audio or just one or
the other?

581
00:34:27,280 --> 00:34:31,199
My understanding, and don't hold
me to it, but my understanding

582
00:34:31,199 --> 00:34:34,600
is, is that it is across the
entire platform of YouTube.

583
00:34:34,600 --> 00:34:38,719
If it's considered a podcast,
then it counts.

584
00:34:38,719 --> 00:34:42,440
So it could be video, it could
be audio, and I think that's so.

585
00:34:42,440 --> 00:34:45,440
It's not specific to the RSS fee
being added.

586
00:34:46,199 --> 00:34:48,520
As far as I understand, and it
looks like Nick's chomping at

587
00:34:48,520 --> 00:34:49,960
the bit, so let's see what he
wants to add.

588
00:34:50,480 --> 00:34:53,239
Do you, when you, because I know
you said you manually upload and

589
00:34:53,239 --> 00:34:55,440
this is what I was doing with
the AI briefing as well.

590
00:34:55,960 --> 00:34:59,960
Do you, did you create a
playlist and mark it as a

591
00:34:59,960 --> 00:35:01,960
podcast when you set that up,
Nick?

592
00:35:02,200 --> 00:35:04,440
Please don't ask me questions
that are above my pay grade.

593
00:35:06,880 --> 00:35:10,760
I have a person that does this.
I wouldn't tell you I am.

594
00:35:10,800 --> 00:35:13,920
I don't even go to the channel
unless I get a comment so I have

595
00:35:13,920 --> 00:35:16,640
no idea.
The next time you go login, go

596
00:35:16,640 --> 00:35:19,280
look for.
I'm assuming whoever did it set

597
00:35:19,280 --> 00:35:22,520
up a playlist, but there should
be a playlist and I think it

598
00:35:22,520 --> 00:35:26,880
says podcast right on it.
Like you'll see your videos and

599
00:35:26,880 --> 00:35:30,600
then you'll see podcast.
And if everything is showing up

600
00:35:30,640 --> 00:35:33,280
as a podcast and that's where
the videos are being uploaded,

601
00:35:33,760 --> 00:35:36,080
that would still count if
someone lands on that.

602
00:35:36,400 --> 00:35:40,040
YouTube is counting that as a
podcast, even if it's not linked

603
00:35:40,040 --> 00:35:42,880
directly to your RSS feed.
And got it.

604
00:35:42,880 --> 00:35:47,040
So technically I can also upload
my RSS feed with a static image,

605
00:35:47,320 --> 00:35:49,120
and that's considered a podcast,
correct?

606
00:35:49,200 --> 00:35:51,440
That is, even though it's audio
only with just an image.

607
00:35:51,800 --> 00:35:55,640
That's right, Correct.
And I'm looking at the Trend

608
00:35:55,640 --> 00:36:00,320
Report podcast on YouTube right
now and it doesn't look like you

609
00:36:00,320 --> 00:36:04,120
have the RSS feed set up with
your.

610
00:36:04,120 --> 00:36:05,000
Yeah.
No, we have never.

611
00:36:05,200 --> 00:36:06,840
We've never added it.
OK, that's correct.

612
00:36:06,920 --> 00:36:08,800
OK.
I recommend just doing it

613
00:36:08,800 --> 00:36:12,240
because why not, right?
Like it, it may not move the

614
00:36:12,240 --> 00:36:15,360
needle, but it's never going to
move the needle if it's not on

615
00:36:15,360 --> 00:36:19,040
that platform.
So I would suggest doing that to

616
00:36:19,040 --> 00:36:23,200
anybody who hasn't yet.
It only could help your

617
00:36:23,200 --> 00:36:26,440
discoverability.
And I do want to say one thing

618
00:36:26,440 --> 00:36:29,720
and I've maybe said this before,
but it's important to call out

619
00:36:29,720 --> 00:36:34,040
again, yes, when we talk about
number of streams or number of

620
00:36:34,040 --> 00:36:38,760
plays, whatever you want to call
it, YouTube seems to be the

621
00:36:38,760 --> 00:36:42,920
number one platform for podcasts
US now Canada.

622
00:36:43,120 --> 00:36:46,200
But the thing that we're not
focusing on or it seems the

623
00:36:46,200 --> 00:36:50,800
industry doesn't stress enough,
is the watch time.

624
00:36:50,840 --> 00:36:57,480
People watch or consume a
podcast for much shorter periods

625
00:36:57,480 --> 00:36:59,680
of time.
When they're on YouTube, the

626
00:36:59,680 --> 00:37:02,480
average is something like 7 to 8
minutes.

627
00:37:03,120 --> 00:37:07,480
Whereas if they are listening to
a podcast on something like

628
00:37:07,480 --> 00:37:11,920
Apple or Spotify, they're
listening to approximately 30

629
00:37:11,920 --> 00:37:16,080
minutes of the episode.
So good for you that, you know,

630
00:37:16,080 --> 00:37:19,520
if you're having all this wild
success on YouTube with your

631
00:37:19,520 --> 00:37:23,600
podcast, as far as let's say
it's the RSS feed, what we were

632
00:37:23,600 --> 00:37:26,200
just talking about, good for you
if that's working well.

633
00:37:26,280 --> 00:37:28,920
But how long are people actually
listening to that content?

634
00:37:29,520 --> 00:37:33,440
Because otherwise, if you're not
paying attention to that and

635
00:37:33,440 --> 00:37:37,600
you're not making adjustments to
work to improve that listening

636
00:37:37,600 --> 00:37:41,400
time or watch time, you might be
wasting your time because you

637
00:37:41,400 --> 00:37:44,160
want people to listen and
consume the content.

638
00:37:44,160 --> 00:37:46,480
You don't want them just to
press play and then go away a

639
00:37:46,480 --> 00:37:49,400
minute or two or maybe 7 minutes
later.

640
00:37:49,880 --> 00:37:52,080
Look, it's obviously it's
YouTube, but that's really

641
00:37:52,080 --> 00:37:55,640
putting out that information, or
at least putting out the

642
00:37:55,640 --> 00:37:57,760
information as far as numbers
go.

643
00:37:57,760 --> 00:38:02,480
And then other platforms and
sources are deeming them as the

644
00:38:02,480 --> 00:38:05,600
top place.
But let's focus a little more on

645
00:38:05,600 --> 00:38:08,720
how much of that contents
actually being consumed.

646
00:38:09,800 --> 00:38:10,960
Right.
And I think that there's

647
00:38:10,960 --> 00:38:12,360
something else that we're
missing here.

648
00:38:12,760 --> 00:38:18,880
How many is actually converting,
right, Right.

649
00:38:19,360 --> 00:38:21,120
Yeah.
'Cause as we mentioned earlier,

650
00:38:21,200 --> 00:38:24,680
that's the big reason for why a
lot of us podcast is to help

651
00:38:24,680 --> 00:38:27,200
grow our business.
Maybe it's not the only reason

652
00:38:27,200 --> 00:38:31,320
for you, but I would guess that
many of you that are listening

653
00:38:31,320 --> 00:38:35,520
right now are in this for
business purposes as well as

654
00:38:35,520 --> 00:38:39,680
maybe connecting, networking,
making stronger connections,

655
00:38:39,680 --> 00:38:42,160
stronger relationships.
Sure, these are all good reasons

656
00:38:42,160 --> 00:38:45,560
and a lot of us are doing this
as a side hustle or with the

657
00:38:45,560 --> 00:38:47,680
expectation for it to be a full
time thing.

658
00:38:47,960 --> 00:38:50,200
Amanda, I saw you came off.
Mike, did you want to add

659
00:38:50,200 --> 00:38:51,600
something?
Yeah, I did.

660
00:38:51,600 --> 00:38:56,240
So I think on YouTube, I mean, I
think it very clearly captures

661
00:38:56,240 --> 00:38:58,520
hard stops of listening or
watching, right.

662
00:38:58,840 --> 00:39:02,120
But I think when we're audio
listening and we just have

663
00:39:02,120 --> 00:39:05,480
things playing, we are not
always an active listener if

664
00:39:05,480 --> 00:39:07,520
we're listening to the podcast.
So I think there is a

665
00:39:07,520 --> 00:39:11,880
manipulated retention there
because maybe you're it's still

666
00:39:11,880 --> 00:39:14,840
playing, but you may have walked
off and are doing something

667
00:39:14,840 --> 00:39:16,880
different if it's just playing
on your phone.

668
00:39:16,880 --> 00:39:20,880
So I don't always think that's
retention that audio versions

669
00:39:20,880 --> 00:39:23,240
are saying is accurate in my
opinion.

670
00:39:23,760 --> 00:39:26,920
Because you think that they're
pressing play, leaving it

671
00:39:26,920 --> 00:39:31,680
playing, but may not be engaged.
Yes, kind of like that Spotify

672
00:39:31,680 --> 00:39:33,640
conversation.
Was it Spotify conversation that

673
00:39:33,640 --> 00:39:37,000
we had or about the power usage?
What were we talking about last

674
00:39:37,000 --> 00:39:38,760
week or so?
That.

675
00:39:39,720 --> 00:39:43,600
It was the energy that was being
used by people just passing play

676
00:39:43,600 --> 00:39:46,400
and not actively being attentive
and turning something off like a

677
00:39:46,400 --> 00:39:50,000
switch of a light.
I think we just let things play

678
00:39:50,040 --> 00:39:54,600
out and then maybe we go back.
Maybe we we don't to re listen

679
00:39:54,600 --> 00:39:57,320
to the part certain parts.
But I don't put as much weight

680
00:39:57,360 --> 00:40:01,240
on retention because I think
obviously if they check in for

681
00:40:01,240 --> 00:40:03,360
30 seconds and leave, that does
nothing.

682
00:40:03,480 --> 00:40:07,520
But if it's longer than if it's
hitting that 10 minute.

683
00:40:07,920 --> 00:40:10,960
Period or more.
I just, I don't know that we can

684
00:40:10,960 --> 00:40:13,640
really gauge it appropriately to
say 100%.

685
00:40:13,680 --> 00:40:16,280
Oh well, they heard it all,
though it may have been plain

686
00:40:16,320 --> 00:40:21,120
but that they hear it.
Respectfully, I I disagree.

687
00:40:21,400 --> 00:40:24,760
Look, I do think that you're
right that people will listen to

688
00:40:25,120 --> 00:40:28,000
content, watch content and then
walk away from it and it'll

689
00:40:28,000 --> 00:40:31,560
continue to play and that's
going to count for toward

690
00:40:31,560 --> 00:40:34,880
retention rates.
That said, I think that's

691
00:40:34,880 --> 00:40:39,640
currently really the best way we
can gauge retention until the

692
00:40:39,640 --> 00:40:44,440
technology is really at a point
where it's actually looking back

693
00:40:44,440 --> 00:40:48,240
at you, paying attention to you,
and seeing whether or not you're

694
00:40:48,240 --> 00:40:50,080
actively engaged with the
content.

695
00:40:50,080 --> 00:40:52,960
I think that's going to be the
best way that we really know it.

696
00:40:52,960 --> 00:40:59,080
But I think that overall, I
personally trust the retention

697
00:40:59,080 --> 00:41:01,160
rates with the understanding
that, yeah, there are

698
00:41:01,160 --> 00:41:04,240
exceptions, that people will
stop listening but keep it

699
00:41:04,240 --> 00:41:06,600
playing.
But I don't think that that's

700
00:41:06,600 --> 00:41:09,000
skewing the numbers
dramatically.

701
00:41:09,480 --> 00:41:11,840
My opinion.
Dr. Did you want to also add on

702
00:41:11,840 --> 00:41:15,760
to that?
I think that YouTube is kind of

703
00:41:15,760 --> 00:41:19,080
creating its own monster because
they are the ones that came up

704
00:41:19,080 --> 00:41:23,640
with these shorts and they're
kind of training us for our

705
00:41:24,000 --> 00:41:26,960
attention span to be like a
minute.

706
00:41:27,880 --> 00:41:32,760
You know, they are training us
to do this and also IA lot of

707
00:41:32,760 --> 00:41:37,440
times when I'm watching YouTube,
I am I have something else going

708
00:41:37,440 --> 00:41:42,680
on on the TV and especially if
it's long playing, I'm like, oh

709
00:41:42,680 --> 00:41:45,760
man, just give me the you know,
where's where's the link to get

710
00:41:45,800 --> 00:41:49,440
the summary of this because not
into it these days.

711
00:41:50,120 --> 00:41:51,720
I'm old, you know?
Yeah.

712
00:41:51,960 --> 00:41:54,960
I hear you, I hear you.
And I'm looking at the chat here

713
00:41:54,960 --> 00:41:59,880
and actually what Amanda and I
have touched on here seems to

714
00:42:00,080 --> 00:42:03,880
have seems to have gotten a
lively conversation started.

715
00:42:04,640 --> 00:42:06,880
Your example, who was it that I
just saw?

716
00:42:06,880 --> 00:42:12,520
Was it somebody here just said
that they will often times start

717
00:42:12,520 --> 00:42:15,320
some a video on YouTube and then
walk away from it.

718
00:42:16,280 --> 00:42:20,560
And that was making me think
about the way in which we're

719
00:42:20,560 --> 00:42:22,480
actually consuming the content,
right?

720
00:42:22,480 --> 00:42:27,280
With YouTube, a lot of times if
it's on our phone, we just press

721
00:42:27,280 --> 00:42:30,960
play, turn up the volume and
listen through the speaker.

722
00:42:31,480 --> 00:42:33,840
Right Now, I'm not saying this
is every time and it's also an

723
00:42:33,840 --> 00:42:36,680
assumption in a way.
But from what I've learned, what

724
00:42:36,680 --> 00:42:41,640
I've seen in my experience,
people will hit play, start

725
00:42:41,640 --> 00:42:44,160
watching it, and then it's like,
oh wait, oh, I forgot the

726
00:42:44,160 --> 00:42:45,360
laundry.
And then they'll just leave

727
00:42:45,360 --> 00:42:47,800
their phone and just run down to
the laundry, do the laundry,

728
00:42:47,800 --> 00:42:50,600
come back and pick it up, you
know, wherever it is.

729
00:42:51,080 --> 00:42:54,520
And I think that it's a little
different for podcasting 'cause

730
00:42:54,520 --> 00:42:57,480
I do believe that more.
And I would love a survey on

731
00:42:57,480 --> 00:42:59,560
this, like, how do you listen to
your podcast?

732
00:43:00,280 --> 00:43:03,400
I believe that when you're
listening to an audio podcast or

733
00:43:03,400 --> 00:43:06,600
audio content, a lot of times it
is more private.

734
00:43:06,600 --> 00:43:09,560
It's more intimate.
You're usually using earbuds or

735
00:43:09,560 --> 00:43:14,800
headphones to listen, and you
are more actively engaged in it.

736
00:43:14,800 --> 00:43:18,280
And if you've got the earbuds
in, yeah, if you forget, oh, the

737
00:43:18,280 --> 00:43:22,080
laundry, you might still likely
have your earbuds still in your

738
00:43:22,080 --> 00:43:25,120
ears and then walk around the
house, do what you're doing and

739
00:43:25,120 --> 00:43:28,560
still listening.
I feel like, I feel like that's

740
00:43:28,560 --> 00:43:31,840
an advantage to audio
podcasting.

741
00:43:32,320 --> 00:43:35,120
Don has joined us up here and I
think Don was participating,

742
00:43:35,120 --> 00:43:37,560
yes, was participating in the
chat about this.

743
00:43:37,560 --> 00:43:40,280
So Don, welcome.
Glad to have you on stage.

744
00:43:40,880 --> 00:43:42,400
What do you want to add to this
conversation?

745
00:43:43,680 --> 00:43:46,520
Oh, hey, Mark, I just your,
your, your comment was

746
00:43:46,520 --> 00:43:50,080
fascinating about the stats of
people listening on YouTube

747
00:43:50,080 --> 00:43:53,920
versus listening on to a podcast
on their on their phone.

748
00:43:53,920 --> 00:43:57,440
But The thing is I just wanted
to point out like a lot of

749
00:43:57,440 --> 00:44:00,760
people these days watch YouTube
on their televisions, which is a

750
00:44:00,760 --> 00:44:03,520
relatively new thing I think in
the last like 5 years.

751
00:44:04,360 --> 00:44:06,120
So that's what I was pointing
out.

752
00:44:06,120 --> 00:44:10,560
When I if I'm watching a podcast
on YouTube, I will almost always

753
00:44:10,560 --> 00:44:13,000
walk away from it at some point
if it's on my TV.

754
00:44:13,560 --> 00:44:16,720
But if but if I have a podcast,
If I'm listening to a pod?

755
00:44:17,160 --> 00:44:19,400
Yeah.
If I'm listening to a podcast on

756
00:44:19,400 --> 00:44:23,200
my phone, I usually have my
earbuds in or my headphones in.

757
00:44:23,440 --> 00:44:27,320
I'm listening intently while I'm
walking, working, moving around

758
00:44:27,320 --> 00:44:30,640
my space with my phone attached
to me in my ears.

759
00:44:30,800 --> 00:44:33,880
So I just wanted at least from
my perspective, that would be

760
00:44:33,880 --> 00:44:37,440
the difference for me in more
active listening to a podcast on

761
00:44:37,440 --> 00:44:39,840
my phone audio wise.
Thank you, Don.

762
00:44:39,840 --> 00:44:43,320
What a great point.
Yeah, I think we've been talking

763
00:44:43,320 --> 00:44:46,480
about that during our news
segments each week.

764
00:44:46,720 --> 00:44:50,440
A lot of times that comes up how
more and more people are using

765
00:44:50,440 --> 00:44:55,240
TV's and smart devices in their
homes to consume YouTube.

766
00:44:55,640 --> 00:44:59,920
And yeah, that is a prime
opportunity to be able to walk

767
00:44:59,920 --> 00:45:04,320
away from the content to do
other things and skew the

768
00:45:04,320 --> 00:45:06,840
retention rates.
I'm with you there.

769
00:45:06,840 --> 00:45:08,760
Thank you, Dawn.
And Sharon has joined us on

770
00:45:08,760 --> 00:45:10,440
stage as well.
And then we'll give Nick the

771
00:45:10,440 --> 00:45:12,760
final word.
Sharon, welcome back to the

772
00:45:12,760 --> 00:45:14,040
stage.
What did you want to add?

773
00:45:14,440 --> 00:45:18,000
Hello, Mark ET all.
Mark, I'm on my treadmill.

774
00:45:18,000 --> 00:45:19,480
Can can you hear me?
I.

775
00:45:19,480 --> 00:45:21,520
Can hear you and I can hear the
treadmill a little bit and

776
00:45:21,520 --> 00:45:23,080
that's totally fine.
Go for it.

777
00:45:23,520 --> 00:45:27,000
Thank you.
I did put some WD-30 what is it

778
00:45:27,480 --> 00:45:30,160
WD-14 on it and it's still loud
as heck.

779
00:45:30,160 --> 00:45:35,760
But anyway, I wanted to say, and
I put this in the chat consuming

780
00:45:35,760 --> 00:45:39,880
content quote UN quote is
debatable because I'm on my

781
00:45:39,880 --> 00:45:44,600
treadmill right now, Mark now
before your room started and

782
00:45:44,600 --> 00:45:48,360
sometimes, no offense, because I
know I'm going to listen to

783
00:45:48,360 --> 00:45:53,080
these episodes later.
Sometimes I am doing other

784
00:45:53,080 --> 00:45:59,920
places, sometimes before I'm on
YouTube, I'm not watching the

785
00:45:59,920 --> 00:46:04,200
YouTube video because I simply
want to listen to it.

786
00:46:04,200 --> 00:46:06,960
And sometimes I even put my
phone in my pocket.

787
00:46:07,240 --> 00:46:13,560
That's why I say to really, I'm
saying, how much of this data

788
00:46:13,880 --> 00:46:18,600
can we really rely on?
The Mark Twain quote, I'm not in

789
00:46:18,600 --> 00:46:22,680
front of it now, but it says
data is data is data, something

790
00:46:22,680 --> 00:46:25,480
along those lines.
Anyway, that's my $0.02.

791
00:46:26,320 --> 00:46:27,720
Thank you.
I appreciate that.

792
00:46:27,720 --> 00:46:31,240
And yeah, I mean, it's an
interesting conversation, right?

793
00:46:31,240 --> 00:46:36,320
Like this is we have to be able
to trust the numbers to a point

794
00:46:36,600 --> 00:46:39,520
and we have to be able to be OK
with, you know, OK, this is the

795
00:46:39,520 --> 00:46:42,080
retention rate and this is the
situation.

796
00:46:42,200 --> 00:46:46,680
Sometimes people are reported as
continuing to consume the

797
00:46:46,680 --> 00:46:49,440
content, but they actually
aren't because they've just left

798
00:46:49,440 --> 00:46:52,720
it playing and and aren't
actually engaging with the

799
00:46:52,720 --> 00:46:55,160
content.
There's again, I don't think

800
00:46:55,160 --> 00:46:57,760
there's much we can do about
that at the moment.

801
00:46:57,760 --> 00:47:01,280
I do think that there will be
future technology.

802
00:47:01,360 --> 00:47:05,080
For example, I know that where
my kids, all, all of our kids

803
00:47:05,080 --> 00:47:09,880
are either in college or
recently graduated, they're now

804
00:47:09,880 --> 00:47:15,160
when you're taking online at
home exams, it's watching you.

805
00:47:16,000 --> 00:47:19,200
You have to have a camera on and
it's watching you and it's

806
00:47:19,200 --> 00:47:23,200
looking to see if you are
disengaging from the content.

807
00:47:23,200 --> 00:47:27,040
In other words, looking at Cheat
Sheets and notes and books it

808
00:47:27,040 --> 00:47:33,220
it'll detect that and mark you
accordingly if you are quote UN

809
00:47:33,220 --> 00:47:36,040
quote cheating, right?
So the technology exists and

810
00:47:36,040 --> 00:47:39,160
maybe that will something like
that will be applied to

811
00:47:39,160 --> 00:47:41,440
podcasting at some point, but it
doesn't now.

812
00:47:41,440 --> 00:47:45,240
So I think we just have to trust
the data as it shows.

813
00:47:45,800 --> 00:47:47,320
Nick, do you want the final word
on this?

814
00:47:47,840 --> 00:47:49,920
Sure, I don't know if it'll be
the final or not.

815
00:47:50,960 --> 00:47:55,280
I think 1 missing piece to this
study that YouTube could

816
00:47:55,280 --> 00:47:59,840
definitely provide, they just
haven't is you can pay for the

817
00:47:59,840 --> 00:48:03,320
YouTube premium.
Some people use YouTube Music.

818
00:48:03,640 --> 00:48:06,920
When you're paying for YouTube
premium, you can turn the phone

819
00:48:06,920 --> 00:48:09,720
like you can shut the screen off
on the phone and continue

820
00:48:09,720 --> 00:48:11,240
listening to whatever you're
listening to.

821
00:48:12,040 --> 00:48:16,520
So I would be interested how
many, one, YouTube Premium

822
00:48:16,520 --> 00:48:18,920
subscribers there are, like how
many people are actually paying

823
00:48:18,920 --> 00:48:21,480
for that?
And two, how many of those

824
00:48:21,480 --> 00:48:24,840
numbers play into these podcasts
listener numbers.

825
00:48:25,360 --> 00:48:28,200
Because to me, I would assume
that people who are paying for

826
00:48:28,520 --> 00:48:31,400
YouTube Premium or are using
YouTube Music are a lot more

827
00:48:31,400 --> 00:48:35,880
likely to listen to podcasts
like you would on Spotify or

828
00:48:35,880 --> 00:48:38,880
Apple Podcasts.
And then on top of that, you mix

829
00:48:38,880 --> 00:48:41,520
in the people that are sitting
down or pressing play on a

830
00:48:41,520 --> 00:48:45,920
video, let it run or whatever.
So I think there's there's

831
00:48:45,920 --> 00:48:51,000
definitely like subsets of
groups, people inside of this

832
00:48:51,000 --> 00:48:54,560
that are just kind of being all
lumped into one that would help

833
00:48:54,560 --> 00:48:57,040
paint a better picture.
I mean, there are people that

834
00:48:57,040 --> 00:48:59,760
use the app just like you would
Spotify or Apple.

835
00:49:00,120 --> 00:49:02,880
I don't think it's super far
fetched to think that they are

836
00:49:02,880 --> 00:49:05,600
the number one platform.
Yeah.

837
00:49:05,640 --> 00:49:08,200
And yeah.
And again, I don't deny that

838
00:49:08,200 --> 00:49:11,960
they're the number one platform
as far as you know how many

839
00:49:11,960 --> 00:49:14,600
people are quote a quote,
consuming podcast.

840
00:49:14,600 --> 00:49:17,760
I'm just wondering, is it really
the number one platform for

841
00:49:17,760 --> 00:49:21,120
retention?
I guess, yeah, to be continued.

842
00:49:21,360 --> 00:49:25,040
Again, I personally think we
just we got to take it for what

843
00:49:25,040 --> 00:49:27,800
it is.
And I think retention rate is

844
00:49:28,160 --> 00:49:34,200
far more valuable than number of
downloads, OK.

845
00:49:34,560 --> 00:49:36,080
Mark, Mark, one more thing.
Go ahead.

846
00:49:36,560 --> 00:49:40,000
OK, This is what I got from what
you said.

847
00:49:40,000 --> 00:49:44,880
I'm really thinking about this.
OK, so at night, sometimes

848
00:49:45,400 --> 00:49:50,320
people listen to YouTube all
night really, because they might

849
00:49:50,320 --> 00:49:55,840
listen to a continuous video
with weights, sure, but they are

850
00:49:56,040 --> 00:49:58,240
knocked out, right?
Right.

851
00:49:58,920 --> 00:50:05,480
However, as you said, there has
to be some type of metric for

852
00:50:05,480 --> 00:50:06,800
these.
View Quote.

853
00:50:06,800 --> 00:50:12,040
UN Quote Views listens so we do
have it open.

854
00:50:12,240 --> 00:50:16,040
It is playing on our devices so
it has to count for something.

855
00:50:16,360 --> 00:50:18,960
So I get your point for sure.
You make a strong one.

856
00:50:19,080 --> 00:50:20,160
Thank you.
You're welcome.

857
00:50:20,160 --> 00:50:22,080
Yeah.
And you make a good point too.

858
00:50:22,080 --> 00:50:25,880
And look, those podcasts that
are designed to help you sleep,

859
00:50:26,680 --> 00:50:29,360
they're doing their job.
So the the longer retention

860
00:50:29,360 --> 00:50:32,720
rates that that has, the better
for that particular podcast.

861
00:50:33,200 --> 00:50:36,600
They want you to fall asleep.
And then if you're sleeping 8

862
00:50:36,600 --> 00:50:40,560
hours, that's a legitimate 8
hours to that particular

863
00:50:40,720 --> 00:50:42,920
content.
That's the way they want you to

864
00:50:42,920 --> 00:50:45,040
consume it.
Even if you get up and get a

865
00:50:45,040 --> 00:50:47,920
snack.
Yeah, exactly, exactly.

866
00:50:48,400 --> 00:50:50,040
Amanda, did you want to say
something?

867
00:50:50,560 --> 00:50:52,840
I'm so sorry.
So whether I believe these

868
00:50:52,840 --> 00:50:55,240
reports are not right, I think
they're subjective.

869
00:50:55,240 --> 00:50:58,840
But I think the point we all
need to walk away with is even

870
00:50:58,840 --> 00:51:02,640
if you hate the idea of doing
video, these statistics show

871
00:51:02,640 --> 00:51:07,120
that there should be a nudge to
put your podcast on YouTube,

872
00:51:07,120 --> 00:51:08,480
even if it's just not the video
format.

873
00:51:08,480 --> 00:51:12,000
I know we've said that before,
but this just reiterates don't

874
00:51:12,000 --> 00:51:15,840
sleep on YouTube unless you're
trying to sleep on YouTube like

875
00:51:16,360 --> 00:51:19,320
Sharon's point.
Yeah, if you're looking for

876
00:51:19,640 --> 00:51:23,960
better discoverability, more
growth, it would benefit you to

877
00:51:23,960 --> 00:51:26,800
put your audio or video podcast
on YouTube.

878
00:51:26,800 --> 00:51:29,840
I'm 100% agree with you there,
Amanda.

879
00:51:31,440 --> 00:51:35,120
Let's go to, since I teased it
at the top of the show, let's

880
00:51:35,120 --> 00:51:41,200
share a couple of Amazon Prime
Day deals, specifically deals

881
00:51:41,200 --> 00:51:44,680
that would matter to you as a
content creator.

882
00:51:45,560 --> 00:51:52,680
And this comes from the Audacity
to Podcast podcast, and that is

883
00:51:53,560 --> 00:51:58,840
Daniel J Lewis, somebody who a
long time veteran podcasting

884
00:51:58,840 --> 00:52:02,760
respected guy.
He keeps a list of all the

885
00:52:02,760 --> 00:52:06,880
different things that are going
on right now on the Amazon Prime

886
00:52:06,880 --> 00:52:08,600
sale and I'll share a few of
them.

887
00:52:08,600 --> 00:52:13,160
If you are an Elgato fan or have
heard us talking about Elgato

888
00:52:13,160 --> 00:52:15,640
products, you'll you've
definitely heard me talking

889
00:52:15,640 --> 00:52:19,160
about it if you've been a part
of this community for any period

890
00:52:19,160 --> 00:52:21,800
of time.
I use some of their key lights.

891
00:52:21,800 --> 00:52:27,400
I have the Elgato Stream deck, I
have Elgato microphone arms, I

892
00:52:27,400 --> 00:52:32,720
have the teleprompter that is
sitting on an Elgato arm.

893
00:52:33,040 --> 00:52:36,440
So it's an Elgato Teleprompter
Elgato arm, and I have the

894
00:52:36,440 --> 00:52:40,520
Elgato Face Cam Pro.
Now that I'm saying it all out

895
00:52:40,520 --> 00:52:43,720
loud, yeah, I am a pretty big
fan of their products.

896
00:52:43,720 --> 00:52:48,280
I they are a little pricey, so
this is a great opportunity if

897
00:52:48,280 --> 00:52:52,560
you have a tight budget.
The Teleprompter is the first

898
00:52:52,560 --> 00:52:57,800
one that really sticks out to me
because it's normally a $280

899
00:52:58,080 --> 00:53:03,080
device that's currently on sale
for A18999.

900
00:53:03,760 --> 00:53:07,440
That's about that is about the
best, if not, it is the best

901
00:53:07,440 --> 00:53:09,960
deal I've seen on the
teleprompter ever.

902
00:53:11,160 --> 00:53:15,720
So now is your chance to get
that and we will put links to

903
00:53:15,720 --> 00:53:20,040
these as well in the show notes
and they are Daniel's affiliate

904
00:53:20,040 --> 00:53:23,760
links and I figured that would
be the fair thing to do if we're

905
00:53:23,760 --> 00:53:26,880
using his list.
Let's at least give him some

906
00:53:26,880 --> 00:53:28,760
credit for it.
It doesn't affect you or the

907
00:53:28,760 --> 00:53:31,480
deals you get.
It just puts a little little

908
00:53:31,480 --> 00:53:34,080
tiny Commission in Daniel's
pocket.

909
00:53:34,080 --> 00:53:36,920
So want to give him the proper
kudos.

910
00:53:37,160 --> 00:53:40,720
Also, I was just talking about
some of Elgato's low profile

911
00:53:40,720 --> 00:53:43,920
microphone arms.
These are those ones that I

912
00:53:43,920 --> 00:53:47,440
really encourage people to get,
whether it's Elgato or another

913
00:53:47,600 --> 00:53:50,640
brand.
But the low profile arms are

914
00:53:50,640 --> 00:53:53,600
great, especially for those of
us using cameras because it

915
00:53:53,600 --> 00:53:57,680
really keeps a lot of that
microphone arm off screen.

916
00:53:58,040 --> 00:54:01,520
And no offense to Alex
Sanfilippo, if you go and look

917
00:54:01,520 --> 00:54:06,280
at his videos, he's using a
standard microphone arm and you

918
00:54:06,280 --> 00:54:09,920
just see so much more of it and
it's coming in from kind of from

919
00:54:09,920 --> 00:54:13,000
the top of the screen.
And it might be a little bit of

920
00:54:13,000 --> 00:54:15,840
a distraction to some people.
So if you're not using like a

921
00:54:15,840 --> 00:54:21,600
lavalier wireless mic or wired
mic, I say go for a low profile

922
00:54:21,600 --> 00:54:23,720
arm.
And those are on sale right now

923
00:54:23,720 --> 00:54:28,160
from $100 down to $70.
And you can get the overhead

924
00:54:28,280 --> 00:54:32,360
overhead boom arm like the one
that Alex Sanfilippo uses also

925
00:54:32,360 --> 00:54:36,320
on sale.
Same pricing was 100, now it's

926
00:54:36,320 --> 00:54:39,360
70.
They also come in white.

927
00:54:39,480 --> 00:54:44,840
You can get the Elgato Wave Arm
Pro, which is low profile and it

928
00:54:44,840 --> 00:54:47,960
has gas springs.
In other words, it's sturdier.

929
00:54:47,960 --> 00:54:53,240
It can hold more weight.
That's down from 1180 to 1:40.

930
00:54:53,400 --> 00:54:55,560
You can get the key lights on
sale too.

931
00:54:55,800 --> 00:54:59,840
You can get desk stand
microphones also on sale, but

932
00:54:59,840 --> 00:55:02,240
then there are some other
products available as well.

933
00:55:02,240 --> 00:55:08,840
The Audio Technica headphones,
the HTA THM 50X Studio

934
00:55:08,840 --> 00:55:13,560
headphones are slightly on sale
and then all sorts of USB

935
00:55:13,560 --> 00:55:17,760
cables, TRS cables, etcetera.
You can find lots of deals.

936
00:55:17,760 --> 00:55:20,960
We will link to some of those as
well in the show notes.

937
00:55:21,160 --> 00:55:24,960
And if you are somebody who
likes Apple, you can get their

938
00:55:24,960 --> 00:55:31,680
Apple MacBook Pro with the M3
chip 14 inch screen down from

939
00:55:31,920 --> 00:55:35,880
990 to 840.
They have other Mac minis and

940
00:55:35,880 --> 00:55:39,040
other Apple stuff available.
So best Prime Day deals, we will

941
00:55:39,040 --> 00:55:43,120
link to Daniel J Lewis's page.
Thank you, Daniel, for putting

942
00:55:43,120 --> 00:55:44,880
that out there.
We'll link to that.

943
00:55:44,880 --> 00:55:47,120
And he says he's going to
continue to update it as he

944
00:55:47,120 --> 00:55:49,880
finds new deals during Amazon
Prime week.

945
00:55:49,880 --> 00:55:53,840
So go check that out.
OK, It is past the hour.

946
00:55:53,840 --> 00:55:57,040
It is time to wrap up.
We are back tomorrow.

947
00:55:57,440 --> 00:56:00,160
We might cover a few of the
things that we didn't get to

948
00:56:00,160 --> 00:56:02,520
today.
We also might jump into which,

949
00:56:03,360 --> 00:56:06,360
please forgive me, completely
forgot, but we had talked about

950
00:56:06,360 --> 00:56:10,120
the topic for tomorrow with Sid.
I will go back and look at my

951
00:56:10,120 --> 00:56:12,000
notes for that.
We'll do that.

952
00:56:12,000 --> 00:56:15,320
But we're also there's a
possibility we may have a guest

953
00:56:15,600 --> 00:56:18,000
either tomorrow or Tuesday.
We're waiting for final

954
00:56:18,000 --> 00:56:22,560
confirmation there and it's
James Cridlin from Pod News

955
00:56:22,600 --> 00:56:25,320
Couple of things we want to talk
to him about tomorrow.

956
00:56:25,320 --> 00:56:30,320
It won't be news stuff.
It'll be more general podcasting

957
00:56:30,320 --> 00:56:32,280
stuff, but we have specific
questions for him.

958
00:56:32,280 --> 00:56:35,760
We'll share more as we find out
the schedule, so stay tuned

959
00:56:35,800 --> 00:56:38,240
either way.
Every Monday, well, I should say

960
00:56:38,240 --> 00:56:41,600
over the summer, every Tuesday
through Friday, 7:00 AM Eastern

961
00:56:41,880 --> 00:56:45,480
Time, we do this right here,
live on Clubhouse, live on

962
00:56:45,480 --> 00:56:49,240
YouTube, and available as a
podcast on your favorite podcast

963
00:56:49,240 --> 00:56:52,640
platform.
So until tomorrow, make it a

964
00:56:52,640 --> 00:56:54,360
great day everybody.
Take care.