334 - How To Handle Draining Podcast Tasks

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Good morning Podcasting Morning
Chat.

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Today is Tuesday, July 8th,
2025, and today we're talking

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about the podcasting tasks that
sucks the energy out of you and

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how we deal with them without
burning out or calling it quits.

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I didn't hit the post there.
So if you're listening live on

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Clubhouse, hit the share button,
bottom left hand side of the

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screen and share it.
However, Clubhouse lets you.

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And if you're listening via
podcast, please share this with

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a fellow podcaster.
And now give us about 30 seconds

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and we'll get things rolling.
Thanks for being here.

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Good morning again podcasting,
Morning chat.

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Thank you for being here.
I am your host Mark Ronik and on

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stage with me at the moment we
have my Co hosts Dr. Fay,

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producer Ashley Feller and Sid
Meadows.

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I don't expect Nick to be here
today.

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Nick is on the little mini
vacation.

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He took a vacation for the
holiday weekend here in the US

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and he's in Florida.
I believe he's in Orlando with

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the family, so I hope he's
having a blast.

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Can you all hear me OK 'cause I
just got the red Bar of death.

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Everyone hear me OK?
Hear you fine, yeah.

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Good.
OK, awesome.

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Good start.
And that voice, Dr. Fay Dr. If

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you don't mind coming off mic
for a second, happy birthday to

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you.
DRI Know we're a couple days

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late but it happened while we
were off, so happy birthday to

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you.
Thank you.

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Thank you very much.
I.

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Appreciate it.
How did you celebrate?

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It was a very busy schedule.
It was sleep, eat, change

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channels, sleep, eat, change
channels, play with the cat,

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sleep, sleep, sleep.
So very, very, very busy

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schedule.
But I really managed to get

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through it all.
I'm a better person for it.

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Good.
I'm sure you needed that sleep

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because I know Dr. pretty well
outside of here and I know she

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keeps some pretty weird hours
sometimes.

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And sometimes those hours may
include some doom scrolling I I

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imagine.
And maybe that's what I did for

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my birthday.
Maybe that's the birthday

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present I gave to myself.
I love it.

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Also, by the way, on stage we
have Jonathan Howard now and

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Alex Baelish as well.
Welcome.

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Good morning, fellas.
Also another quick note, I want

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to remind you about the podcast
awards and the podcasting

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morning chat being nominated for
two of those awards.

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So if you go to
podcastawards.com, you have to

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sign up.
It's totally free to do and it

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only takes genuinely, it takes
like a minute to fill out that

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form.
It's not even a form really.

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But you sign up and then look
for us under 2 categories, the

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Adam Curry People's Choice Award
and the Education Award.

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And the key to remember, you're
not going to find us

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alphabetically under P for
podcasting.

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You're going to find us under T
for the podcasting morning chat.

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I wish they didn't do it that
way, but that's how they did it.

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Maybe it was how I wrote the
name, I don't know, but I really

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tried to just put in podcasting
morning chat for that very

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reason.
At least that's one of the

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reasons.
So anyway, you got to find us

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under the TS for the podcasting
morning chat.

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Again, podcast, a word.
Pro tip.

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What's the pro?
Tip pro tip is if you happen to

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be one of the people that have
more than one e-mail address,

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I'll just put it out there.
That could help as well.

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It could.
It could mean another vote or

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two or three, depending on how
many e-mail addresses as you

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have.
Yes, because you can only vote

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once.
And as a matter of fact, I think

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if you mess up and you choose
the wrong show and submit it, I

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don't think you can go back and
change it.

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So be very careful when you're
selecting.

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Let's dig in.
And I think I want to start with

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this ice breaker, if you will,
or at least this opening area.

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And it's not exactly the topic,
but we felt it was quite on

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point.
Dr. mentioned to me before the

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show got started this morning
that she saw what what was in an

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e-mail from Canva.
Dr. It was two hours ago.

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I'm on my, well, I'm on my feed
this morning and I see that two

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hours ago there was something
that was dropped that Canva had

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gone down and people are like
shuffling.

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Oh my God, what do I do?
What do I do?

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What do I do?
So they sent an e-mail basically

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for you to fill out so you can
prove to your client, listen,

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it's not me, It's it's this
program that's down.

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So they sent an e-mail with a
little blank in it for, you

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know, your client's name.
So it's pretty cool.

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Yeah, So then Dr. Had said to
me, you were thinking that what

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are people doing when they lose
a tool like Canva?

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Are they going crazy tearing
their hair out?

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And that that makes sense.
So I think that's a good place

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to start.
What are?

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Some I was last night, I'll tell
you I was last night when it

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went down.
Oh, so you were part of the

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going down?
How often, Jonathan, would you

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say that you're in Canva?
24 hours a day, seven days a

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week.
Wow.

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And what are some of the things
that you're doing?

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Let's first start with podcast
specific.

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What are some of the things
you're using can't before?

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Podcast specific.
I was actually creating my

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closing like credits and stuff
for my podcast yesterday.

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So for the video podcast, do you
actually roll run a scroll of of

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credits?
Is that?

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Yeah, just information, you
know, disclaimer and all that,

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just right at the end.
OK, OK, cool.

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Yeah.
So we were thinking about in

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Jonathan isn't the only
podcaster.

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I think pretty much all of us
have used Canva or use it

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somewhat regularly, at least the
ones I'm looking at here do.

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And so we were thinking about
those tools that we depend on

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and what would happen if one of
them suddenly disappeared.

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In other words, what are those
tools that you really depend on

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these days to help you with
creating content?

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And I'll go 1st and it may not
surprise anybody, But Dr. Did

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you want to say something before
I do?

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Oh no, go ahead, Go right ahead.
OK, for me it's got to be AI and

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I know that like I said, that's
probably not surprising a lot of

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people.
But at this point, after a few

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years now, which is weird to say
after a few years of ChatGPT,

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I'm using it regularly, you
know, talk about like Jonathan

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said about Canva in at 24/7.
I would say I'm I'm in that camp

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over here with AI and ChatGPT.
And it's not just ChatGPT, but

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for the most part, if I had to
pick one tool, that's the one

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that I would go crazy at this
point if ChatGPT disappeared or

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went away because I'm using it
for everything, even

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brainstorming content ideas.
But more so for this show, I'm

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using it.
Well, one thing I do every day

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with it, and this kind of takes
us back to Canva in some ways,

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but in the sense of I'm using it
every day now for episode art,

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which by the way, I all of a
sudden have been getting a lot

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of compliments on the episode
art.

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I know Ashley is a fan of our
episode art but I've been

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getting random emails DMS asking
about how I create my artwork

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for our episodes and it's all in
ChatGPT 4 O I've created a a GPT

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that knows the Pixar ish style
that I go for with our episode

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art.
So I that just helps me avoid

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giving some regular monotonous
details that I wouldn't have to

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do, you know, daily manually
right?

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So it just knows how I want it.
I have a question.

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Sure.
So I guess last month I was

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working on like a low cost offer
of what I'm I'm doing an offer

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and I'm working on a low cost
offer and I used Chat GPTI have

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what in mind?
I have something in my mind, but

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I need to flesh it out.
So I, so ChatGPT helped me out a

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little bit and it said at the
end of the results, do you want

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me to send this to Canva with?
Yeah.

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And time went, time went, time
went and I I actually typed in.

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Are you still working on this
or?

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Did it show the little working
the working sign?

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Oh, there's a working.
Well, it you can kind of tell

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when it's thinking it it.
It sometimes even says working.

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Yeah, it said.
Give me a few minutes and blah

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blah.
Blah, I've seen that.

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Yes, yeah.
And so when I went back and I

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asked it, it said we're unable
to connect with Canva now since

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I kind of had a few four letter
words.

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And since that time, I have
noticed that one of the new

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features is that it is
connecting to Canva.

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The only reason why I say that
is because two of the Canva

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ambassadors that I follow,
they're a married couple on

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YouTube.
That's one of their big, that's

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one of their big videos in the
past couple of days.

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Canva is connecting with
ChatGPT, so I don't know if

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that's how new that is.
You know they have ChatGPT now

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has a newer feature.
I know they just announced it

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recently called Connectors and
they're now allowing for more

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apps that you can actually just
connect to your ChatGPT, whether

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it's your Gmail or maybe it's a
Google Calendar, Outlook

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calendar or Outlook e-mail, even
Microsoft Teams I believe.

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But there is also one for Canva.
So you have to go in and choose

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the connector option in the
little blank field where you can

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type your prompts and and you
there's an option to connect

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more.
It gives you a list of the

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different types of web apps that
are out there, including Canva,

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and you can tell it to connect
to it.

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And then I think that will work.
Then it will send it over to

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your Canva for you, which is
really cool.

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Thank you.
Yeah.

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That is cool.
Yeah.

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Thank you.
Yeah.

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So I but again, so going back to
the tools that we depend on that

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if they went away, we wouldn't
know what the hell to do Yeah, I

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think ChatGPT would be one of
them.

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And sure, I could go to another
app and create imaging that way,

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but I've got it down to such a
workflow now, such a process

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here on ChatGPT.
It would be a bit of a grind

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having to start over.
And that's not all I use it for,

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right.
Ashley, are you using?

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Since you are the producer of
the show, are you?

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Are there any tools that you're
using now that if they went away

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it would drive you crazy and
probably slow you down, if not

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bring you to a screeching halt?
Oh, absolutely, And I'm with you

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on the ChatGPT thing.
I could absolutely do everything

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that we used to do for
podcasting without it, but it's

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become such a big part of the
workflow that I would definitely

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miss it.
I don't know if it would drive

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me crazy, but it would
definitely slow me down for

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sure.
Thank you, Ashley.

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And by the way, for those of you
listening live, share in the

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chat, share something that if
you lost that tool, and it

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doesn't have to be software
either, but if you lost that

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tool, what would you do?
And would it drive you crazy?

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What's that tool that you depend
on the most in your podcast?

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I went a little crazy last week.
Oh, yeah, Yeah.

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So I've talked about this
program before on this show.

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It's called resound dot FM.
Yeah, I think you brought it up

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last week.
As problematic as it is, I know

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it's quirks and I'm kind of put
up with it, but it went down

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last week and I panicked.
I went directly to Apsumo and

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bought another one and I
realized once I bought it, I'm

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like, Oh my God, it's good.
Take me a minute to learn how to

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00:13:23,720 --> 00:13:26,760
use this one.
Oh no, Oh no.

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And and so I was emailing the
creators of it because that's

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what I do when I buy something
off of Appsumo, I get all the

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contact information from the
creators and I was emailing them

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saying what's going on, what's
happening?

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I realized by the time I learned
how to use the new one, resound

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was back up.
So I just I just returned the

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new one from Sumo so now I have
some more credits to play.

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With now see, I actually here's
what I was thinking is and you

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said the keywords not meaning
what I mean by them, but back

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up.
I think why not have a backup,

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00:14:04,360 --> 00:14:06,200
right?
Because you had you sensed that

225
00:14:06,640 --> 00:14:10,480
concern, you had that panic that
Oh my God, resound might be

226
00:14:10,480 --> 00:14:12,280
down.
What am I going to do?

227
00:14:12,440 --> 00:14:17,480
Wouldn't it have been nice if
you had kept that app and then

228
00:14:17,480 --> 00:14:21,160
learned it on the side a little
bit so that if there is a day

229
00:14:21,160 --> 00:14:24,320
where you actually can't use
Resound for a long period of

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00:14:24,320 --> 00:14:26,920
time, you could easily just go
to that backup it?

231
00:14:28,000 --> 00:14:31,080
Wasn't a good backup.
Well, that's another story.

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00:14:31,080 --> 00:14:35,640
It was a it was a state of panic
backup that you know, and it's

233
00:14:35,640 --> 00:14:39,000
still in my head that I would
have to like something for

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00:14:39,000 --> 00:14:42,760
transcripts because I don't have
Otter, I don't have all those

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00:14:43,200 --> 00:14:48,840
transcript Y things.
So I have cast magic and so I

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00:14:48,840 --> 00:14:51,920
would.
I'm basically looking for a good

237
00:14:52,440 --> 00:14:56,560
backup, one that I don't have to
pay every single month for, but

238
00:14:56,560 --> 00:15:00,000
a good backup to like to get the
transcript.

239
00:15:00,440 --> 00:15:03,440
Yeah, absolutely.
And it sounds like there you go

240
00:15:03,440 --> 00:15:07,520
already with transcripts.
You have some ideas of where you

241
00:15:07,520 --> 00:15:10,800
could go as a backup.
Yeah, I use Otter a lot.

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00:15:11,120 --> 00:15:14,880
Otter has been a little flaky
for us lately here on the

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00:15:14,880 --> 00:15:16,920
podcasting morning chat.
That's what we use to get

244
00:15:16,920 --> 00:15:20,200
transcriptions and thankfully,
Ashley.

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00:15:20,480 --> 00:15:24,560
Ashley, what do you use?
Especially when something a tool

246
00:15:24,560 --> 00:15:27,680
like Otter is down.
I use Descript.

247
00:15:27,680 --> 00:15:30,840
I think it makes a good backup
because, yeah, I think all those

248
00:15:30,840 --> 00:15:34,400
transcription programs can be a
little finicky from time to

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00:15:34,400 --> 00:15:36,360
time, so it's nice to have
another one.

250
00:15:36,920 --> 00:15:41,800
And I think Nick showed me this
one time on Runway AI, they have

251
00:15:41,800 --> 00:15:44,960
a tool that's specifically just
for transcribing.

252
00:15:44,960 --> 00:15:48,080
I think that's all it does.
Oh, OK, there you go.

253
00:15:48,320 --> 00:15:51,440
Thank you, Ashley.
But paying monthly for a backup

254
00:15:51,440 --> 00:15:56,360
when you are only using it maybe
a couple times, you know that's

255
00:15:56,360 --> 00:15:59,600
killing it.
So smart thinking, right?

256
00:15:59,600 --> 00:16:01,960
And we want to try to find a
backup that's also not going to

257
00:16:01,960 --> 00:16:05,800
break the bank that we can have
standing by.

258
00:16:05,840 --> 00:16:07,680
That's something to think about
too, for sure.

259
00:16:08,400 --> 00:16:12,760
Sid, good morning to you.
What's a tool or a thing or

260
00:16:12,760 --> 00:16:15,200
something that you rely on
heavily as far as your

261
00:16:15,200 --> 00:16:18,840
podcasting goes, that if it went
away you wouldn't know what to

262
00:16:18,840 --> 00:16:21,080
do with yourself?
Good morning, everybody.

263
00:16:21,440 --> 00:16:23,560
I probably have two answers to
this question.

264
00:16:23,720 --> 00:16:26,160
The first answer would be my
tool.

265
00:16:26,160 --> 00:16:30,560
Her name is Kayla and if she
went away I'd be scrambling

266
00:16:30,560 --> 00:16:33,600
because she's my podcast editor
producer.

267
00:16:34,000 --> 00:16:38,480
She's been with me since episode
25 and just makes life easy and

268
00:16:38,480 --> 00:16:40,600
fun.
She's great to work with even

269
00:16:40,600 --> 00:16:43,280
though we've actually never met
in person and she only lives

270
00:16:43,280 --> 00:16:45,760
about 20 minutes for me, but
that's beside the point.

271
00:16:45,760 --> 00:16:49,800
Can I stop you real quick, Sid?
So you brought her on, you said

272
00:16:50,640 --> 00:16:54,240
as of episode 25.
So I'm going to take a guess

273
00:16:54,240 --> 00:16:58,960
that there may have been some
tasks or a task that was driving

274
00:16:58,960 --> 00:17:02,400
you crazy that you had to.
You just said enough is enough.

275
00:17:02,400 --> 00:17:05,040
I need to hire somebody.
I need to bring somebody in to

276
00:17:05,040 --> 00:17:07,520
help with this because I don't
want to do it anymore.

277
00:17:07,720 --> 00:17:10,920
Can you recall what that was or
what those things were that?

278
00:17:11,240 --> 00:17:13,319
Moved.
Yeah, super easy.

279
00:17:13,839 --> 00:17:14,720
Yeah.
It's called editing.

280
00:17:14,720 --> 00:17:19,760
Called editing.
I had to edit something out of a

281
00:17:20,079 --> 00:17:25,920
podcast and I tried Audacity and
like my head's spinning.

282
00:17:25,920 --> 00:17:27,839
Then somebody said, oh, try
Garage Band because you have a

283
00:17:27,839 --> 00:17:31,360
Mac and like that PTF is this,
how does this work?

284
00:17:32,360 --> 00:17:34,440
So I'm like, yeah, I can't do
this.

285
00:17:34,440 --> 00:17:36,080
I'm not going to do this.
I don't have the bandwidth to do

286
00:17:36,080 --> 00:17:38,760
this.
This is not my specialty, right?

287
00:17:38,960 --> 00:17:42,880
And I don't want to learn this.
So I went to LinkedIn, which

288
00:17:42,880 --> 00:17:45,240
would be the other tool that I
would say I might be lost with.

289
00:17:45,560 --> 00:17:52,600
And I just typed in podcast
editor and LinkedIn and she came

290
00:17:52,600 --> 00:17:55,560
up, I reached out to her, we had
a nice conversation and then I

291
00:17:55,560 --> 00:17:58,080
hired her.
And yesterday we launched

292
00:17:58,080 --> 00:18:02,240
episode 116.
So just be with me for 100 and

293
00:18:02,640 --> 00:18:05,440
something episode.
Thank you, Sid, appreciate that.

294
00:18:05,440 --> 00:18:10,320
And editing, I figured would be
a common answer to those tedious

295
00:18:10,400 --> 00:18:14,040
tasks of podcasting.
I assumed that and I have this.

296
00:18:14,040 --> 00:18:16,600
I don't even want to call it a
love hate relationship with

297
00:18:16,600 --> 00:18:19,040
editing.
I'd call it like a love like

298
00:18:19,480 --> 00:18:23,960
relationship with editing
because I do enjoy it.

299
00:18:23,960 --> 00:18:26,840
The thing I don't like about it
is really just how time

300
00:18:26,840 --> 00:18:30,360
consuming it is.
But if if it weren't as time

301
00:18:30,360 --> 00:18:35,040
consuming, I would probably
still be doing it regularly and

302
00:18:35,040 --> 00:18:38,320
for most of my clients, you
know, now I have a team

303
00:18:38,320 --> 00:18:42,240
including Dr. of editors that
are helping take care of that

304
00:18:42,240 --> 00:18:46,040
for our clients.
But I love it and I some people

305
00:18:46,040 --> 00:18:49,920
feel like it drains them of
their creativity, but I find

306
00:18:49,920 --> 00:18:55,120
that it, it makes me more
creative because I'm using, I'm

307
00:18:55,840 --> 00:18:59,640
editing like it's a game I'm
playing with it.

308
00:18:59,640 --> 00:19:03,960
I'm trying to see how I can make
it sound better, how I can make

309
00:19:03,960 --> 00:19:08,120
the conversation flow better,
how I can make individuals sound

310
00:19:08,120 --> 00:19:11,080
like, you know, if they were
stumbling over their words sound

311
00:19:11,080 --> 00:19:16,000
like they, they were smooth
talking from the get go, right?

312
00:19:16,000 --> 00:19:20,600
Like to me, there's a creative
element to editing that I really

313
00:19:20,600 --> 00:19:23,200
enjoy.
It's just that it can be tedious

314
00:19:23,600 --> 00:19:28,080
even, you know, and with AI,
you're not even really doing the

315
00:19:28,080 --> 00:19:32,040
editing at this point.
A lot of it is happening for

316
00:19:32,040 --> 00:19:34,960
you.
But I like that process.

317
00:19:34,960 --> 00:19:40,800
I find it a fun challenge and I
do find it creative, oddly

318
00:19:40,800 --> 00:19:42,720
enough.
Let's dig into that now.

319
00:19:42,760 --> 00:19:45,720
I think we've shared the tools,
unless anybody else has a tool.

320
00:19:46,120 --> 00:19:48,440
Let me go to Ashley cause
Ashley's got her hand up.

321
00:19:48,440 --> 00:19:50,920
Go ahead, Ashley.
Well it's fresh in my brain.

322
00:19:50,920 --> 00:19:53,200
I was just thinking.
Going back to the transcription

323
00:19:53,200 --> 00:19:57,400
thing, this is free ish.
If you use offonic you might

324
00:19:57,400 --> 00:20:00,840
know that they give you a
certain amount of complimentary

325
00:20:00,840 --> 00:20:04,040
credits per month.
Well, Offonic does do

326
00:20:04,040 --> 00:20:07,320
transcription, so if you ever
get in a jam and you must have a

327
00:20:07,320 --> 00:20:10,640
transcription.
You can put your audio into

328
00:20:10,640 --> 00:20:14,720
Orphonic and it'll either be
very affordable or free, so

329
00:20:14,720 --> 00:20:15,880
there you go.
Awesome.

330
00:20:16,320 --> 00:20:20,760
That's a great suggestion.
Absolutely, and we love our

331
00:20:20,760 --> 00:20:24,960
Orphonic over here.
We use it a lot.

332
00:20:25,720 --> 00:20:28,480
Let's see here, Jonathan, did
you have something 'cause I saw

333
00:20:28,480 --> 00:20:32,360
you had your hand up too?
Yeah, I would say if Riverside

334
00:20:32,360 --> 00:20:36,360
ever went anywhere, I would be
at square zero with my podcast.

335
00:20:36,480 --> 00:20:38,480
I wouldn't know where to even
start.

336
00:20:39,080 --> 00:20:41,360
Yeah, I'm, you know what, I
thought of that earlier this

337
00:20:41,360 --> 00:20:43,960
morning when I was prepping for
the show today.

338
00:20:43,960 --> 00:20:47,920
Riverside would be a big one for
me too, because I'm using it for

339
00:20:47,920 --> 00:20:53,160
so many different areas of the
podcast, from recording to

340
00:20:53,160 --> 00:20:58,400
editing shorts and beyond.
And I'm curious, Jonathan, how

341
00:20:58,480 --> 00:21:01,280
what areas of Riverside are you
using?

342
00:21:01,600 --> 00:21:06,120
Pretty much all of them.
Recording, editing, shorts, all

343
00:21:06,120 --> 00:21:08,400
of it.
Are you using it for show notes

344
00:21:08,400 --> 00:21:10,280
too?
Their show notes kind of suck,

345
00:21:10,280 --> 00:21:12,320
but I it is the kind of the
basis of them.

346
00:21:12,880 --> 00:21:16,440
Yeah, like we always say, right,
use AI for show notes, but then

347
00:21:16,440 --> 00:21:19,800
go through it with a fine tooth
comb and make sure it sounds

348
00:21:19,800 --> 00:21:22,560
like you, that it sounds like
what you talked about on the

349
00:21:22,560 --> 00:21:24,680
show, because it's not perfect
by any stretch.

350
00:21:24,760 --> 00:21:26,960
Yeah, and Riverside just
doesn't.

351
00:21:27,080 --> 00:21:29,160
Yeah.
As far as all the great tools

352
00:21:29,160 --> 00:21:32,840
they have, their show notes are
fine, but I wouldn't say it's

353
00:21:32,840 --> 00:21:35,000
their best tool that they have
to offer.

354
00:21:35,680 --> 00:21:40,640
Let's talk now about that stuff
that drags us down, more of that

355
00:21:40,640 --> 00:21:43,600
stuff, even when the tools are
in fact working.

356
00:21:44,760 --> 00:21:47,200
What's the areas?
And Sid let us off really with

357
00:21:47,200 --> 00:21:51,200
editing being the one that got
him to finally bite the bullet

358
00:21:51,880 --> 00:21:56,040
and contract that work out to
somebody who likes to do it.

359
00:21:56,800 --> 00:22:01,320
So, Dr. What about you?
So 2 areas some people say they

360
00:22:01,320 --> 00:22:03,600
have a love hate relationship
with this, you know, mine is

361
00:22:03,600 --> 00:22:06,720
strictly hate and that would be
YouTube.

362
00:22:07,320 --> 00:22:13,360
I hate YouTube.
And so I decided, oh God, it's

363
00:22:13,360 --> 00:22:19,360
just such a huge beast.
My mind sponge is is pretty big.

364
00:22:19,520 --> 00:22:22,600
I mean, I've, you know, I go to
a lot of classes and courses.

365
00:22:22,720 --> 00:22:28,960
Yes, we know.
But having to learn YouTube was

366
00:22:28,960 --> 00:22:34,120
just, it was just beyond my it
was my mind sponge was just

367
00:22:34,120 --> 00:22:39,080
saturated.
And so I decided to outsource it

368
00:22:39,080 --> 00:22:42,520
and it was the greatest thing
I've ever done.

369
00:22:42,960 --> 00:22:46,440
It was so great.
So tell us a little more about

370
00:22:46,440 --> 00:22:49,400
what that means for you
outsourcing YouTube.

371
00:22:49,400 --> 00:22:51,920
What are you having this person
do for you and your clients?

372
00:22:52,000 --> 00:22:58,000
Well, to begin with, I edit the
long play video and I send it to

373
00:22:58,000 --> 00:23:05,280
her and she and I have already
given her all the overlays and

374
00:23:05,280 --> 00:23:09,240
stuff like that, like the frames
that are around the the, you

375
00:23:09,280 --> 00:23:11,200
know, so I've already given her
that.

376
00:23:11,200 --> 00:23:16,000
So what she does is she takes
those overlays or frames and she

377
00:23:16,000 --> 00:23:21,560
puts, you know, episode 229,
the, the name of the episode in

378
00:23:21,560 --> 00:23:24,920
that overlay.
She puts the long play in there.

379
00:23:24,920 --> 00:23:30,800
She will take, she will also do
about three shorts from the long

380
00:23:30,800 --> 00:23:33,720
play that I sent her, from the
edited long play that I sent

381
00:23:33,720 --> 00:23:36,080
her.
And she will also do something

382
00:23:36,080 --> 00:23:37,760
that I don't know what else to
call.

383
00:23:37,880 --> 00:23:42,840
I call them Q&A's where my
client will ask a question and

384
00:23:43,080 --> 00:23:48,040
no matter how long it takes for
the guest to answer, that's

385
00:23:48,040 --> 00:23:53,600
going to be a horizontal clip.
It could be 8 minutes, it could

386
00:23:53,600 --> 00:23:57,440
be 5 and 3 minutes, however long
it takes to answer that

387
00:23:57,440 --> 00:24:01,440
question.
And so these Q&A's she'll,

388
00:24:01,440 --> 00:24:06,360
she'll do three Q&A's, three
shorts, she will do the YouTube

389
00:24:07,080 --> 00:24:11,800
notes, she will schedule
YouTube, I mean, just

390
00:24:11,960 --> 00:24:14,160
everything.
And she's a, she's a graphic

391
00:24:14,160 --> 00:24:17,440
designer.
So I have sent her that that low

392
00:24:17,640 --> 00:24:20,240
cost offer that I talked about
earlier.

393
00:24:20,240 --> 00:24:23,040
I sent her what I'm trying to
do.

394
00:24:23,640 --> 00:24:27,840
And also I'm doing a new launch
which works into another

395
00:24:27,840 --> 00:24:32,760
something that I don't like.
And I've sent her all the ideas

396
00:24:32,760 --> 00:24:35,360
for the templates that I want
her to work on.

397
00:24:35,360 --> 00:24:40,400
And so she worked on those.
So I'm just, I'm so I don't know

398
00:24:40,400 --> 00:24:42,880
why I didn't do it sooner.
I'm so happy.

399
00:24:43,080 --> 00:24:45,680
And maybe that's an area to
explore as well, right?

400
00:24:45,680 --> 00:24:50,880
Like, why is it that there are
some areas that drive us nuts,

401
00:24:50,880 --> 00:24:54,200
yet we just continue to force
ourselves to do them?

402
00:24:54,840 --> 00:25:00,000
Man so stress inducing.
That's what YouTube was from me.

403
00:25:00,000 --> 00:25:03,400
So stress inducing.
And that's just it too was

404
00:25:03,400 --> 00:25:06,080
something you said to start
there is this, it's just such a

405
00:25:06,080 --> 00:25:08,240
big beast and it's its own
beast.

406
00:25:08,240 --> 00:25:11,680
And if you don't know what
you're doing, it's it can feel

407
00:25:11,680 --> 00:25:15,680
very intimidating.
Yeah, and I got such validation.

408
00:25:15,680 --> 00:25:22,040
What 3 or 4 days ago my client
sent me an an e-mail saying, Oh

409
00:25:22,040 --> 00:25:26,200
my God, the these analytics for
YouTube are off the chain.

410
00:25:26,200 --> 00:25:31,240
Thank you so much.
And I'm like, Oh yes, it's so

411
00:25:31,240 --> 00:25:33,640
great.
And she knows that I outsource

412
00:25:33,640 --> 00:25:36,480
this.
She's she's a business coach,

413
00:25:36,480 --> 00:25:38,920
just like a, you know, 7 figure
business coach.

414
00:25:38,920 --> 00:25:42,680
So she's all about sourcing.
So she was the first person I

415
00:25:42,680 --> 00:25:44,840
went to and said I have a
YouTube person now.

416
00:25:45,320 --> 00:25:48,960
So yeah.
Yeah, I find that most of my

417
00:25:48,960 --> 00:25:52,040
clients have no problem with the
fact that I have a team of

418
00:25:52,040 --> 00:25:56,240
people and pretty much everybody
that works with me are

419
00:25:56,240 --> 00:25:58,880
contractors.
So technically, yeah, I'm

420
00:25:59,280 --> 00:26:02,440
farming out that work too.
And most of my clients, I think

421
00:26:02,440 --> 00:26:04,760
they kind of like it.
I think they like the idea of

422
00:26:04,760 --> 00:26:09,600
having a team because I have, as
Dr. knows I have my team working

423
00:26:09,600 --> 00:26:12,200
with them.
You know that it's not just me

424
00:26:12,200 --> 00:26:15,400
that they're working with.
If Dr. is editing one of our

425
00:26:15,400 --> 00:26:19,920
clients stuff and she's got a
question, a suggestion, some

426
00:26:19,920 --> 00:26:23,720
feedback for the client, she has
the ability to reach out to the

427
00:26:23,720 --> 00:26:28,080
client and chat with them
through our internal system and

428
00:26:28,080 --> 00:26:29,400
and I think our clients like
that.

429
00:26:30,280 --> 00:26:32,280
Yeah.
Now, Mark, I will tell you that

430
00:26:32,280 --> 00:26:37,000
I think that there are several
different ways on how to

431
00:26:37,800 --> 00:26:40,600
outsource.
You can give the person that

432
00:26:40,600 --> 00:26:44,560
you're outsourcing like 100%
card blanche, go ahead and

433
00:26:44,960 --> 00:26:49,320
contact the client.
Or you might be a little scared

434
00:26:49,320 --> 00:26:52,480
to do that.
You know you, you trust me and

435
00:26:52,480 --> 00:26:55,080
knowing that I will not undercut
you.

436
00:26:55,080 --> 00:26:57,760
I will not try and steal your
clients or anything like that.

437
00:26:58,160 --> 00:27:02,320
But if you have trust issues,
then you say, you know, you need

438
00:27:02,320 --> 00:27:04,520
to go through me for everything.
You know what I'm saying?

439
00:27:04,640 --> 00:27:05,640
Right.
Yes.

440
00:27:05,680 --> 00:27:10,040
And again, yes, I do fully trust
you and I've had you connect

441
00:27:10,040 --> 00:27:13,560
with clients directly.
And the way I have it set up,

442
00:27:13,560 --> 00:27:18,680
it's through a system.
So in other words, Dr. isn't

443
00:27:19,560 --> 00:27:23,680
contacting my clients with their
personal contact information.

444
00:27:23,680 --> 00:27:26,320
She's not calling them, texting
them, emailing them.

445
00:27:26,480 --> 00:27:29,440
She's using our system and so is
our client.

446
00:27:29,440 --> 00:27:33,400
So our client Dr. will use the
system, send a note, and then

447
00:27:33,560 --> 00:27:36,320
our clients will receive it via
e-mail.

448
00:27:36,520 --> 00:27:39,240
And then they can just simply
reply to that e-mail and it goes

449
00:27:39,240 --> 00:27:41,840
right into our system.
Dr. gets notified, and we all

450
00:27:41,840 --> 00:27:45,040
get to see what the conversation
is as well, in case somebody

451
00:27:45,040 --> 00:27:47,200
else needs to pick up where Dr.
left off.

452
00:27:47,720 --> 00:27:49,760
So yeah, that's how we do it
here.

453
00:27:49,760 --> 00:27:52,960
And Sid, I saw you wanted to say
something along these lines, I

454
00:27:52,960 --> 00:27:54,120
think.
Anyway, go ahead.

455
00:27:54,680 --> 00:27:55,720
Yeah, I did.
Thank you, Mark.

456
00:27:56,280 --> 00:27:59,440
Trust is a really important part
of business, right.

457
00:27:59,920 --> 00:28:03,120
That's seen the people that you
work with and your clients.

458
00:28:03,120 --> 00:28:04,440
It's a really important part of
business.

459
00:28:04,440 --> 00:28:07,600
But sorry to be the Debbie
Downer here, but trust is not a

460
00:28:07,600 --> 00:28:11,840
business strategy.
And if you're using a team of

461
00:28:11,840 --> 00:28:16,400
people to do things, they should
have a contract with you.

462
00:28:16,400 --> 00:28:20,680
And that contract should include
a non solicitation clause that

463
00:28:20,680 --> 00:28:23,560
says you're working with my
clients, I'm introducing you,

464
00:28:24,320 --> 00:28:28,440
you're getting confidential
information for a period of 24

465
00:28:28,440 --> 00:28:30,240
months after you quit working
for me.

466
00:28:30,240 --> 00:28:33,240
You're not allowed to contact
this person or solicit this

467
00:28:33,240 --> 00:28:36,360
person for any type of work.
And so you have to protect

468
00:28:36,360 --> 00:28:41,040
yourself and your clients from
people poaching from you.

469
00:28:41,040 --> 00:28:43,360
And if you're not doing that and
should be one of the first

470
00:28:43,360 --> 00:28:46,280
things you do when you build a
team.

471
00:28:46,520 --> 00:28:49,800
And honestly, I also don't know
that it's important for the

472
00:28:49,800 --> 00:28:54,360
client to know that your team is
a group of contractors, right?

473
00:28:54,560 --> 00:28:59,440
I've only had one employee in my
tenure as a entrepreneur.

474
00:28:59,840 --> 00:29:03,560
All the rest of them have been
contractors, but they all had

475
00:29:03,760 --> 00:29:07,320
appropriate e-mail addresses and
business cards and things of

476
00:29:07,320 --> 00:29:09,400
that nature that made them look
like they were an employee, but

477
00:29:09,400 --> 00:29:12,440
they were a contractor.
So from a business perspective,

478
00:29:12,440 --> 00:29:15,360
it's really important to protect
yourself and to protect your

479
00:29:15,360 --> 00:29:20,600
client, and relying solely on
trust is not really a good

480
00:29:20,600 --> 00:29:23,000
strategy.
Fair enough, Sid.

481
00:29:23,000 --> 00:29:26,880
Thank you for bringing that up.
And I personally don't have a

482
00:29:26,880 --> 00:29:31,840
problem sharing that these team
members are contracted.

483
00:29:31,840 --> 00:29:34,800
And and because in, in my
opinion, it really doesn't

484
00:29:34,800 --> 00:29:36,440
matter.
It's just a legality.

485
00:29:36,440 --> 00:29:39,800
It's just the way that the, the
person that I've quote UN quote

486
00:29:39,800 --> 00:29:44,320
hired is filing their taxes in
the way that I'm filing mine, my

487
00:29:44,320 --> 00:29:47,120
business taxes.
So I don't really, and, and I

488
00:29:47,120 --> 00:29:50,720
find that most of my clients
don't seem, you know, to

489
00:29:50,760 --> 00:29:53,120
hesitate or have any issue with
that.

490
00:29:53,280 --> 00:29:56,440
And the way I think if they ask,
I'm certainly going to say,

491
00:29:56,440 --> 00:29:59,280
yeah, I contract them out.
Sometimes I volunteer it, but I

492
00:29:59,280 --> 00:30:03,800
like to call people a part of
Ironic Media as a team.

493
00:30:03,880 --> 00:30:08,160
So I'll say somebody on the team
or a team member because again,

494
00:30:08,160 --> 00:30:12,600
the legality of or the
technicality of what that

495
00:30:13,160 --> 00:30:17,120
contractor is to me and my
business, it it's a moot point.

496
00:30:17,120 --> 00:30:20,360
It doesn't matter.
So Mark, can I ask a question?

497
00:30:20,480 --> 00:30:21,880
Yeah.
And then we'll go to Alex.

498
00:30:22,200 --> 00:30:25,120
Was there a time when you
actually did it all before you

499
00:30:25,120 --> 00:30:28,160
started outsourcing, or did you
just start outsourcing right

500
00:30:28,160 --> 00:30:29,680
away?
Oh, I did it all when I first

501
00:30:29,680 --> 00:30:32,680
started the first year, pretty
much I did everything myself.

502
00:30:32,680 --> 00:30:38,120
I think I had one person who was
the one of the producers of my

503
00:30:38,120 --> 00:30:41,120
old podcast.
I had him on occasion helping me

504
00:30:41,120 --> 00:30:45,040
if I was in over my head.
But it it was at least a year

505
00:30:45,040 --> 00:30:49,480
before I started really
seriously considering bringing

506
00:30:49,480 --> 00:30:53,880
in team members.
Yeah, three years for me and

507
00:30:54,160 --> 00:30:58,080
that's one of the reasons why my
sleep schedule is was so weird

508
00:30:58,080 --> 00:30:59,560
and now it's kind of ingrained
in me.

509
00:31:00,520 --> 00:31:03,720
Yeah.
Do you remember when you got

510
00:31:03,720 --> 00:31:09,680
your first outsourcing thing,
outsourcing person that you that

511
00:31:09,680 --> 00:31:13,880
relief that you felt that weight
that had been lifted?

512
00:31:14,360 --> 00:31:16,800
Yeah.
And keep in mind, if you're

513
00:31:17,240 --> 00:31:20,080
currently listening and you
don't have a podcasting

514
00:31:20,080 --> 00:31:23,400
business, I think that this
still applies to you to think

515
00:31:23,400 --> 00:31:25,400
about.
And Dr. Ask that question to me

516
00:31:25,400 --> 00:31:26,960
once more.
OK.

517
00:31:27,560 --> 00:31:31,000
So from the time that from that
first year when you were doing

518
00:31:31,000 --> 00:31:35,080
everything yourself to the time
that you actually outsourced

519
00:31:35,080 --> 00:31:40,800
something, do you remember
having that weight lifted off of

520
00:31:40,800 --> 00:31:45,120
you, having that responsibility
lifted off of you, those extra

521
00:31:45,120 --> 00:31:48,960
hours that you now have?
Yes, yes.

522
00:31:48,960 --> 00:31:53,240
And I was very resistant
initially and kept getting

523
00:31:53,240 --> 00:31:57,240
advice from people, business
coaches and colleagues,

524
00:31:57,240 --> 00:32:00,040
everybody saying, yeah, you got
to start delegating.

525
00:32:00,040 --> 00:32:04,600
And I didn't want to because I
felt like I was selling a

526
00:32:04,600 --> 00:32:08,880
service that I was providing
personally and was building a

527
00:32:08,880 --> 00:32:11,600
business, you know, over the
course of a year at that time

528
00:32:12,040 --> 00:32:15,920
based on my skills.
And so how could I, how could I

529
00:32:15,920 --> 00:32:19,320
sell the skills of others,
right?

530
00:32:19,320 --> 00:32:23,040
So it was a bit of a struggle,
but eventually I recognize, you

531
00:32:23,040 --> 00:32:26,120
know, this is how you build a
business and you can't do it by

532
00:32:26,120 --> 00:32:29,960
yourself forever.
So I bit the bullet and yeah, I

533
00:32:29,960 --> 00:32:34,360
think really within a few couple
weeks, I really started

534
00:32:34,360 --> 00:32:36,880
noticing, wow, look at all this
time I have now.

535
00:32:37,120 --> 00:32:40,240
And then I was able to really
focus on lots of different

536
00:32:40,240 --> 00:32:44,640
things, whether it was building
my business, building a podcast,

537
00:32:45,400 --> 00:32:48,360
whatever.
It gave me so much more freedom

538
00:32:48,360 --> 00:32:54,280
and flexibility to do more and
and allow people who do this for

539
00:32:54,280 --> 00:32:58,320
a living to pick up that slack
so that I don't have to.

540
00:32:59,040 --> 00:33:00,520
Yeah, You know what it did for
me?

541
00:33:00,520 --> 00:33:02,520
I'm sorry, Alex.
I'll get this in real fast.

542
00:33:02,920 --> 00:33:08,240
You know what it did for me is
that it had my mindset

543
00:33:08,240 --> 00:33:12,240
completely flipped over.
And when I said the words my

544
00:33:12,240 --> 00:33:18,200
team, all of a sudden I felt
myself sit up just a little bit

545
00:33:18,200 --> 00:33:22,440
straighter, like I have a team.
Oh, my God.

546
00:33:22,880 --> 00:33:26,600
And now I have this launch that
I'm doing for someone.

547
00:33:27,200 --> 00:33:30,040
And with all the shows that I've
ever done, they've all been

548
00:33:30,040 --> 00:33:32,200
inherited.
I've never had to launch them.

549
00:33:32,640 --> 00:33:35,720
So this was my first launch and
I was panicking and I thought,

550
00:33:35,720 --> 00:33:38,640
you know what, I'm going to get
one of my very best friends,

551
00:33:38,840 --> 00:33:43,280
Ashley Hyatt, and she's going to
be my launch manager.

552
00:33:43,880 --> 00:33:47,360
And now whenever we meet, the
three of us meet on Zoom.

553
00:33:47,720 --> 00:33:52,320
And I always, I tell her, I want
you to sit first chair on this,

554
00:33:52,720 --> 00:33:56,200
and I will sit second chair.
And she says, OK, so we have

555
00:33:56,200 --> 00:34:00,400
everything, you know, kind of
designated of what we're going

556
00:34:00,400 --> 00:34:04,160
to do.
It will be how how I go forward

557
00:34:04,160 --> 00:34:05,840
from now on whenever I have a
launch.

558
00:34:06,520 --> 00:34:09,000
I love that.
Yeah, that's awesome.

559
00:34:09,440 --> 00:34:10,960
Good for you, Dr. for building a
team.

560
00:34:10,960 --> 00:34:15,880
And yes, I also, I just had that
feeling the other day last week.

561
00:34:15,880 --> 00:34:18,400
We all met, my team all met
together.

562
00:34:18,880 --> 00:34:23,120
And I was reflecting afterwards
and like you said, sitting up a

563
00:34:23,120 --> 00:34:25,040
little straighter, like, wow,
this is cool.

564
00:34:25,040 --> 00:34:29,159
Like I've got a team that that's
working with me to make things

565
00:34:29,159 --> 00:34:31,880
happen and it does feel good.
There's something about that.

566
00:34:31,880 --> 00:34:35,120
And I think again, as an
independent podcaster, if you're

567
00:34:35,120 --> 00:34:39,440
not doing a podcasting business
for podcasters, but you do have

568
00:34:39,440 --> 00:34:41,840
a podcast, you can build your
own team too.

569
00:34:41,840 --> 00:34:46,679
And it may not be as big, but
you can still like Dr. has three

570
00:34:46,679 --> 00:34:50,120
people for her business, but you
could probably end up with three

571
00:34:50,120 --> 00:34:53,400
people on your podcast team too.
So it's important to think about

572
00:34:53,480 --> 00:34:57,000
what you can delegate.
And before we go to Alex, I

573
00:34:57,000 --> 00:34:59,400
think Sid wanted to chime in a
little more on this part of the

574
00:34:59,400 --> 00:35:00,680
conversation.
Go ahead, Sid.

575
00:35:00,960 --> 00:35:06,720
I just want to say that there is
a sense of relief from doing

576
00:35:06,800 --> 00:35:11,160
mundane and uncomfortable tasks,
things that just like drag you

577
00:35:11,160 --> 00:35:14,080
down, right, and make you, you
look at the screen or whatever

578
00:35:14,080 --> 00:35:17,280
it is you're doing.
I really don't want to do this.

579
00:35:17,360 --> 00:35:21,320
Hiring someone to do it for you.
That's really the tip, right?

580
00:35:21,520 --> 00:35:24,800
If you're in the middle of doing
something and you continue to

581
00:35:24,800 --> 00:35:28,560
get this feeling of I really
don't want to do this, this is

582
00:35:28,560 --> 00:35:34,160
going to take me hours, You
know, that is the sign to look

583
00:35:34,160 --> 00:35:37,480
at outsourcing that to someone
else or hiring someone or adding

584
00:35:37,480 --> 00:35:40,000
someone to your team to actually
do that work for you.

585
00:35:40,000 --> 00:35:43,240
For me, it was editing.
For me, it was also banking.

586
00:35:43,400 --> 00:35:46,800
So I hired a virtual assistant
to take care of QuickBooks and

587
00:35:46,800 --> 00:35:50,240
everything inside of QuickBooks.
All I have to do is sent her the

588
00:35:50,240 --> 00:35:52,600
bank statements and the Amex
statements and she does it now

589
00:35:52,600 --> 00:35:56,040
for all three of my businesses.
So you know, when you have that

590
00:35:56,040 --> 00:36:00,360
feeling of I just don't want to
do this, it's time to explore

591
00:36:00,440 --> 00:36:02,360
outsourcing.
Yep.

592
00:36:02,360 --> 00:36:05,480
Thank you, Sid.
All right, let's go to Alex,

593
00:36:05,480 --> 00:36:08,000
who's been waiting patiently.
Alex, good morning to you.

594
00:36:08,000 --> 00:36:09,440
What did you want to add to all
this?

595
00:36:09,680 --> 00:36:14,360
I own my own business and I
would kind of push back on what

596
00:36:14,360 --> 00:36:16,200
you said about the whole
contractor thing.

597
00:36:16,640 --> 00:36:22,080
I have a lot of contractors that
I work with and it's one team,

598
00:36:22,720 --> 00:36:27,800
so I don't like to tell people
they're contractors just because

599
00:36:27,840 --> 00:36:30,560
we're all on the same team.
It's one voice, it's one

600
00:36:30,560 --> 00:36:33,040
everything.
It's just something that I made

601
00:36:33,040 --> 00:36:37,680
a choice to do, kind of like Sid
did in terms of outsourcing with

602
00:36:37,680 --> 00:36:40,360
the what is from Cast.
I'm actually stepping down

603
00:36:40,360 --> 00:36:42,360
because of that.
Because of what?

604
00:36:42,920 --> 00:36:47,200
Because of outsourcing, I
couldn't make the show support

605
00:36:47,640 --> 00:36:52,680
affording outsourcing.
So I know what it takes to make

606
00:36:52,680 --> 00:36:56,240
the thing work with all, you
know, you talking about YouTube?

607
00:36:56,240 --> 00:36:58,920
I mean, YouTube itself is a full
time job.

608
00:36:59,120 --> 00:37:02,400
All the other clips that have to
be done and for a whole bunch of

609
00:37:02,400 --> 00:37:05,440
other reasons that I'm not going
to get into right now, I'm

610
00:37:05,440 --> 00:37:08,200
stepping down and my podcast
partner is going to take it

611
00:37:08,200 --> 00:37:10,040
over.
And you know, we're in the

612
00:37:10,040 --> 00:37:15,120
process of doing that right now,
but it's just too much work and

613
00:37:15,120 --> 00:37:17,800
for what I want to do.
Juice isn't worth the.

614
00:37:17,800 --> 00:37:21,480
Squeeze I mean, and it's just
like, you know, it's an 8 week

615
00:37:21,480 --> 00:37:24,600
or 10 week run.
The next 10 week run is going to

616
00:37:24,600 --> 00:37:26,520
be next year.
We have time to transfer

617
00:37:26,520 --> 00:37:27,800
everything and that's why we're
doing it.

618
00:37:28,040 --> 00:37:30,800
I'm want to do it now so that
she has everything in place.

619
00:37:31,080 --> 00:37:34,480
But at the same time, I just
think that having a team is a

620
00:37:34,480 --> 00:37:37,200
great thing.
And if you can afford to pay for

621
00:37:37,200 --> 00:37:40,040
it, I know that the saying is
you can't afford not to pay for

622
00:37:40,040 --> 00:37:43,680
it if it's something that you
don't like or love to do, like

623
00:37:44,200 --> 00:37:47,880
editing or whatever else.
But I just think that when it

624
00:37:47,880 --> 00:37:51,720
comes to business, I don't like
using the term contractors to my

625
00:37:51,720 --> 00:37:56,280
clients, whatever it is, just
because maybe I can see both

626
00:37:56,280 --> 00:37:59,200
sides of the coin in terms of,
yes, it sounds like you're

627
00:37:59,200 --> 00:38:02,800
expanding, whatever, but I like
to be the quarterback and I

628
00:38:02,800 --> 00:38:04,680
don't have all the answers.
I never claimed to.

629
00:38:04,880 --> 00:38:08,360
I have the best people on my
team that do have the answers.

630
00:38:08,760 --> 00:38:11,600
So everything has to go through
me in a certain sense.

631
00:38:11,840 --> 00:38:15,640
But at the same time, I also
give them the autonomy to kind

632
00:38:15,640 --> 00:38:17,880
of do what you're doing, which
is, I don't know about third

633
00:38:17,880 --> 00:38:21,160
party software, but where they
can do their own thing and talk

634
00:38:21,160 --> 00:38:22,920
to the clients under the
umbrella.

635
00:38:23,120 --> 00:38:25,720
So I guess it's, maybe it's
semantics, but I just like

636
00:38:25,720 --> 00:38:28,040
having the one umbrella.
And I've worked with a lot of

637
00:38:28,040 --> 00:38:29,800
companies because I've been a
contractor.

638
00:38:30,000 --> 00:38:32,360
So it's kind of like I've seen
both sides.

639
00:38:32,360 --> 00:38:34,160
So it's just for thought.
Yep.

640
00:38:34,160 --> 00:38:36,440
Thank you, Alex.
Appreciate that.

641
00:38:36,920 --> 00:38:41,200
I think Ashley also had
something she wanted to chime in

642
00:38:41,200 --> 00:38:43,320
with.
So again, I'll ask everybody the

643
00:38:43,320 --> 00:38:46,640
question here and or I'll give
you the prompt here.

644
00:38:46,880 --> 00:38:51,880
Name the podcast task you'd
never do again if someone else

645
00:38:51,960 --> 00:38:54,400
could take it.
Ashley, what say you?

646
00:38:54,840 --> 00:38:58,000
I would say the.
Social media management

647
00:38:58,000 --> 00:39:01,120
marketing side of things.
And it's a shame because I, I

648
00:39:01,200 --> 00:39:05,040
use, I mean, I still love it,
but I am, I'm burned out on it

649
00:39:05,040 --> 00:39:09,200
because I've done so much social
media management.

650
00:39:09,200 --> 00:39:12,200
Over the last five years.
You know how when you have a

651
00:39:12,200 --> 00:39:15,040
mountain of laundry and it just
never ends?

652
00:39:15,040 --> 00:39:17,920
That's kind of what social media
management feels like right now.

653
00:39:18,720 --> 00:39:21,720
Yeah, I'm with you.
Especially because it seems that

654
00:39:21,720 --> 00:39:26,680
most platforms, again, I'll use
Alex's phrase, the juice ain't

655
00:39:26,680 --> 00:39:29,560
worth the squeeze, right?
Like I feel like I'm putting out

656
00:39:29,560 --> 00:39:33,400
really quality content,
informative, sometimes

657
00:39:33,400 --> 00:39:38,320
entertaining, and that I
genuinely believe should get

658
00:39:38,360 --> 00:39:41,960
more eyeballs.
And for whatever reason, it's

659
00:39:41,960 --> 00:39:44,880
not.
And so you put in all that time,

660
00:39:44,880 --> 00:39:48,200
all that effort into the content
and you put it out there.

661
00:39:49,040 --> 00:39:51,680
It, it look, I'm not talking
about vanity metrics in the

662
00:39:51,680 --> 00:39:54,200
sense that it has to have a
certain amount of views for it

663
00:39:54,200 --> 00:39:57,040
to be successful.
And, you know, if you put out

664
00:39:57,040 --> 00:39:59,840
something that took you some
time that you're really proud of

665
00:39:59,840 --> 00:40:04,520
and it, you know, got 50 views,
100 views, I can understand why

666
00:40:04,520 --> 00:40:09,800
that might be disappointing.
And it's also why I leave it up

667
00:40:09,800 --> 00:40:13,840
because I know eventually the
people that need to see and hear

668
00:40:13,840 --> 00:40:17,480
it will but.
You know, you, you put in all

669
00:40:17,480 --> 00:40:20,120
that work, you'd like more
people that need to hear it and

670
00:40:20,120 --> 00:40:22,920
see it actually be able to see
and hear it.

671
00:40:24,000 --> 00:40:28,440
What about show notes?
Do people find the show notes a

672
00:40:28,440 --> 00:40:31,800
pain in the butt, especially
these days now that we're using

673
00:40:31,920 --> 00:40:35,040
AI, or has that become a task
now That's not a big deal

674
00:40:35,040 --> 00:40:37,560
because I know it used to be for
a lot of people.

675
00:40:38,360 --> 00:40:42,280
And to me, I would say it still
is a pain in the butt because

676
00:40:42,600 --> 00:40:47,440
yes, I have AI usually create a
first draft, but it's only a

677
00:40:47,440 --> 00:40:50,000
draft.
I've got to still go in and

678
00:40:50,240 --> 00:40:54,200
spend the time to tweak it.
And it can be tedious.

679
00:40:54,200 --> 00:40:58,520
And sometimes I will forget
about it until last minute when

680
00:40:58,520 --> 00:41:02,320
I'm going to schedule an episode
and realize, Oh yeah, that's

681
00:41:02,320 --> 00:41:05,800
right, I need show notes, or a
title for that matter.

682
00:41:06,080 --> 00:41:08,080
And it's a pain in the butt.
I agree.

683
00:41:08,440 --> 00:41:12,000
When I, you know, load Lipson up
or whoever, whatever the

684
00:41:12,320 --> 00:41:16,880
distribution platform is, and I
think, oh, shit, show notes.

685
00:41:16,880 --> 00:41:18,480
I don't have the show notes.
Why?

686
00:41:18,800 --> 00:41:21,400
Why don't I have show notes?
So I have to do it at the last

687
00:41:21,400 --> 00:41:26,320
minute And that's the, the pain
in the ass is doing it at the

688
00:41:26,320 --> 00:41:30,520
last minute.
If I just go by my Ding Ding

689
00:41:30,920 --> 00:41:36,040
checklist, then it's not that
it's not that bad because I, I

690
00:41:36,040 --> 00:41:39,800
do use AI for it.
I ask AI for way more than I

691
00:41:39,800 --> 00:41:43,800
will be using and that forces me
to go in and eliminate stuff

692
00:41:43,840 --> 00:41:46,960
that I don't want out of it and
then shrink it down.

693
00:41:47,360 --> 00:41:51,600
It still is a pain in the ass,
but it's it's not as big as

694
00:41:52,520 --> 00:41:54,720
YouTube was, right?
You know, yeah, yeah.

695
00:41:54,720 --> 00:41:59,280
And what I love about some tools
like Riverside, like we were

696
00:41:59,280 --> 00:42:02,880
talking about with Jonathan a
little while ago, I love how it

697
00:42:02,880 --> 00:42:06,200
will automatically create those
show notes for you.

698
00:42:06,280 --> 00:42:10,880
So what used to be a tedious
task, a last minute task, it's

699
00:42:10,880 --> 00:42:13,720
already there for you.
At least it's gotten started.

700
00:42:14,480 --> 00:42:19,720
Yeah, so I use Riverside's.
It gives you the keywords.

701
00:42:20,480 --> 00:42:25,600
And so I do use those keywords
to put in ChatGPT or to put in

702
00:42:25,920 --> 00:42:27,840
magic.
You know, I cast magic.

703
00:42:28,800 --> 00:42:35,360
I do use there are some little
one liners, some, you know, I

704
00:42:35,360 --> 00:42:37,960
don't know what your what it's
called in, but they give you

705
00:42:38,160 --> 00:42:43,400
like 5 or 6 clips that are that
are pretty good, you know,

706
00:42:43,480 --> 00:42:49,320
audio, you know, and I do use
those for ideas, just to

707
00:42:49,320 --> 00:42:56,360
brainstorm like a starting point
for AI and because I just don't

708
00:42:56,360 --> 00:43:01,160
know which AI Riverside is
actually using.

709
00:43:01,160 --> 00:43:04,800
Do you know?
Riverside specifically, No, I

710
00:43:04,800 --> 00:43:07,640
don't know which one.
You know, if they're like using

711
00:43:07,640 --> 00:43:09,840
a chat something powered by
ChatGPT.

712
00:43:09,840 --> 00:43:11,400
I'm not sure I'm.
Not sure.

713
00:43:11,480 --> 00:43:15,480
Yeah, so that's one of the
reasons why I'd rather use my

714
00:43:15,480 --> 00:43:18,760
own ChatGPT.
Yeah, me too.

715
00:43:18,840 --> 00:43:21,520
I'm with you there.
OK, here's how I want to wrap

716
00:43:21,520 --> 00:43:24,760
up.
Let's flip it and I'm going to

717
00:43:24,840 --> 00:43:29,200
go down the line here.
What's your favorite part of

718
00:43:29,200 --> 00:43:31,280
podcasting that you never want
to give up?

719
00:43:31,760 --> 00:43:34,520
What's something about the
process, your workflow?

720
00:43:34,960 --> 00:43:41,840
Any part from recording to
finding guests to promotion?

721
00:43:42,360 --> 00:43:45,480
What's something that you don't
want to give up?

722
00:43:46,360 --> 00:43:48,920
Let's start with Dr. And I'm
going to go down the line.

723
00:43:48,920 --> 00:43:51,720
Go ahead, Dr. Well, I got to say
editing.

724
00:43:51,880 --> 00:43:56,440
I really like editing.
For me, for me, it's exciting.

725
00:43:56,560 --> 00:43:59,240
OK, cool.
So goes against the grain for

726
00:43:59,480 --> 00:44:04,320
most and I'm with you, DRI feel
that, Ashley, go ahead.

727
00:44:04,320 --> 00:44:07,160
What's your favorite part of
podcasting that you never want

728
00:44:07,160 --> 00:44:08,960
to give up?
I think we're just a bunch of

729
00:44:08,960 --> 00:44:10,800
editing nerds.
Mine's editing too.

730
00:44:10,840 --> 00:44:14,680
Wow.
OK, well we know going to Sid.

731
00:44:14,680 --> 00:44:20,280
Are you people we know going to
Sid and Alex that you guys are

732
00:44:20,280 --> 00:44:22,640
not going to give editing as the
answer?

733
00:44:22,760 --> 00:44:25,800
So Sid, I'm curious about you.
What's your favorite part of

734
00:44:25,800 --> 00:44:27,120
podcasting?
You never want to give up.

735
00:44:28,240 --> 00:44:31,880
I'm connecting with the guest.
Yeah.

736
00:44:32,800 --> 00:44:36,520
I'm able to make real
connections, lasting

737
00:44:36,520 --> 00:44:40,200
connections, where I can refer
them, they can refer me.

738
00:44:40,200 --> 00:44:44,960
I mean, I intentionally work to
build friendships with the

739
00:44:44,960 --> 00:44:48,760
people in my podcast community
so that I don't want to ever

740
00:44:48,760 --> 00:44:50,640
give up the connecting with the
guest.

741
00:44:51,720 --> 00:44:54,200
Awesome.
Is there any guest in particular

742
00:44:54,200 --> 00:44:59,640
you can think of that you didn't
know going in and now that you

743
00:44:59,640 --> 00:45:04,080
had that interview, you continue
to keep up with, you continue to

744
00:45:04,080 --> 00:45:05,960
connect with that has become a
friend?

745
00:45:06,360 --> 00:45:08,520
Yeah, his name is Thomas
Johnson.

746
00:45:08,520 --> 00:45:11,800
He's the president of a company
called Scandinavian Spaces and

747
00:45:12,960 --> 00:45:14,800
reached out to him, said you
guys are doing really cool stuff

748
00:45:14,800 --> 00:45:16,280
when you come on my show.
And he did.

749
00:45:16,280 --> 00:45:22,280
And we just formed a friendship
and we probably talk every, I

750
00:45:22,280 --> 00:45:26,560
don't know, four to six weeks
about just life, business.

751
00:45:26,560 --> 00:45:28,960
And he's also a real estate
investor.

752
00:45:28,960 --> 00:45:32,280
So we have that in common.
And I consider Thomas a really

753
00:45:32,280 --> 00:45:34,360
good friend just because we've
been able to connect.

754
00:45:34,360 --> 00:45:37,880
And it all started with him
being a guest on my podcast.

755
00:45:38,760 --> 00:45:40,320
Very cool.
It feels like that could be a

756
00:45:40,320 --> 00:45:42,680
good icebreaker or topic in the
future.

757
00:45:43,880 --> 00:45:46,720
You know, talk, tell us about a
guest that you have since become

758
00:45:46,720 --> 00:45:49,640
friends with, colleagues, with
partners, with, whatever that

759
00:45:49,640 --> 00:45:53,560
looks like, but that you just
expected to be a guest and then

760
00:45:53,560 --> 00:45:57,080
became a lot more after that.
I feel like maybe we should do

761
00:45:57,080 --> 00:45:58,760
something like that at some
point.

762
00:45:58,760 --> 00:46:01,960
Well, actually, Mark, it can be
a very deep conversation because

763
00:46:01,960 --> 00:46:06,040
if you are somebody that brings
guest onto your show, what's the

764
00:46:06,040 --> 00:46:07,640
purpose that you're bringing
them on, right?

765
00:46:07,640 --> 00:46:11,280
Like why are you bringing them
on and what are you trying to do

766
00:46:11,280 --> 00:46:15,000
with that relation?
Being that multiple of my

767
00:46:15,000 --> 00:46:17,760
podcast guests have become
customers and I never pitched

768
00:46:17,760 --> 00:46:21,520
them right, but they've become
customers through the process.

769
00:46:22,040 --> 00:46:24,960
But more for me, most
importantly is the connection

770
00:46:24,960 --> 00:46:27,520
that I build with them and the
relationship that I build with

771
00:46:27,520 --> 00:46:30,520
them because the world revolves
around relationships.

772
00:46:30,520 --> 00:46:32,680
People find jobs because of
relationships, right?

773
00:46:32,800 --> 00:46:35,640
You find your next career, you
find your next customer.

774
00:46:36,480 --> 00:46:41,560
And so many positive benefits to
certainly building an authentic

775
00:46:41,560 --> 00:46:44,600
relationship and a connection
because remember, we're starved

776
00:46:44,600 --> 00:46:47,720
for connection and we want that
more and more.

777
00:46:47,720 --> 00:46:51,960
And so you're given a gift with
a podcast guest because it's a

778
00:46:51,960 --> 00:46:55,680
bit more of a different type of
entree into a relationship then

779
00:46:55,680 --> 00:46:57,720
meeting somebody at a networking
event, so.

780
00:46:58,440 --> 00:46:59,640
I love that.
Thank you, Sid.

781
00:46:59,640 --> 00:47:03,400
And that may be this coming
Thursday's discussion.

782
00:47:03,920 --> 00:47:06,880
I don't have it planned yet and
that feels right to me.

783
00:47:06,880 --> 00:47:09,400
So thank you, Sid.
I may even hit you up and talk a

784
00:47:09,400 --> 00:47:12,480
little bit more about it with
you to plan ahead of time.

785
00:47:13,400 --> 00:47:16,520
Appreciate that.
All right, let's go to Alex.

786
00:47:16,520 --> 00:47:19,880
Alex, what's your favorite part
of podcasting that you wouldn't

787
00:47:19,920 --> 00:47:22,160
want to give up?
It's the recording.

788
00:47:22,440 --> 00:47:27,360
I do a lot of lives, but just
recording and like said said in

789
00:47:27,360 --> 00:47:31,960
a way, you know, connecting with
the guests or people on on the

790
00:47:31,960 --> 00:47:35,520
lives, it's just fun.
You know, the post production

791
00:47:35,520 --> 00:47:39,400
stuff isn't as much fun for me
and setting up the pre

792
00:47:39,400 --> 00:47:43,320
production stuff isn't always as
fun, but once it's in place it's

793
00:47:43,320 --> 00:47:46,160
nice when it works.
But yeah, podcasting, that's

794
00:47:46,160 --> 00:47:49,120
what it's about is about talking
on the in front of the camera or

795
00:47:49,160 --> 00:47:50,280
in front of the mic.
So.

796
00:47:50,680 --> 00:47:55,360
Yep, that's my answer as well.
It's the actual creating of the

797
00:47:55,360 --> 00:47:57,120
content.
It's doing what we're doing

798
00:47:57,120 --> 00:48:01,320
right now.
I, I love hitting that record

799
00:48:01,320 --> 00:48:05,640
button and I know to some people
that would sound weird, but for

800
00:48:05,640 --> 00:48:08,000
me, I love hitting that record
button.

801
00:48:08,000 --> 00:48:13,280
I love gathering with people,
like minded people and having

802
00:48:13,640 --> 00:48:17,000
good quality entertaining
conversations.

803
00:48:17,280 --> 00:48:20,720
That's what keeps me going.
That's why I do it every day.

804
00:48:20,760 --> 00:48:24,800
And yes, OK, this summer, 4 out
of seven days a week I'm doing

805
00:48:24,800 --> 00:48:26,480
it.
But you catch my drift.

806
00:48:26,520 --> 00:48:29,840
Yeah, I I love that connection
and I love creating content

807
00:48:29,840 --> 00:48:32,600
content.
So there's my answer.

808
00:48:32,600 --> 00:48:36,200
OK, we are back tomorrow, 7:00
AM Eastern Time.

809
00:48:36,200 --> 00:48:39,560
And by the way, if you didn't
hear, please go to

810
00:48:39,560 --> 00:48:43,120
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811
00:48:43,120 --> 00:48:47,400
vote for the Adam Curry People's
Choice Award and Education.

812
00:48:47,680 --> 00:48:51,240
We're in both categories and you
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813
00:48:51,560 --> 00:48:54,720
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Please give us a vote and a

814
00:48:54,720 --> 00:48:57,400
reminder that we are back
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815
00:48:57,400 --> 00:49:00,280
covering all the headlines
around the world of podcasting.

816
00:49:00,280 --> 00:49:04,960
We will do podcasting news and
comment the things that affect

817
00:49:04,960 --> 00:49:09,160
you as a content creator.
We will discuss them in detail

818
00:49:09,160 --> 00:49:11,080
tomorrow.
And of course, we're back

819
00:49:11,080 --> 00:49:13,720
Thursday and Friday as well,
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820
00:49:13,720 --> 00:49:16,000
So come join us.
And if you can't join us live,

821
00:49:16,000 --> 00:49:19,960
you can always catch us via
podcast on your favorite podcast

822
00:49:19,960 --> 00:49:23,400
platform.
Until tomorrow, make it a great

823
00:49:23,600 --> 00:49:25,760
day everybody.
Take care.