301 - Smart Email Strategies for Podcasters & Weekly Wins

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Good morning podcast,
podcasting, Morning Chat.

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Today is Friday, May 9th, 2025,
and today we're talking about

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your e-mail list and
newsletters.

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And we're going to have some
wins too, because it is Friday.

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And if you're listening via
podcast, please share this

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episode with a fellow podcaster.
And now give us about 30 ish

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seconds and we'll get things
rolling.

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And as always, thanks for being
here.

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Good morning podcasting, morning
chat.

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I hope everyone's great today.
And no, I am not Mark.

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Mark has not been taking extra
hormones to make his voice sound

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like this.
No, Mark is still gallivanting

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in in, in Espana.
He's in Spain today and while

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Big Daddy is away, some of his
cohorts, some of his Co hosts

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are taking over and today is my
turn.

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I'm Dr. Fay and today on the
stage we have Ashley, Dan, Alex,

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Sid and Nick and if anyone else
feels compelled to come up and

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talk with us on stage then
please come on up.

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We won't bite you unless you
know you want us to.

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So today is going to be all
about e-mail lists and

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newsletters.
And I really wanted to, I've

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been wanting to do this subject
for a a little while, a little

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while because I'm kind of
embarking on maybe having a

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newsletter myself.
And so I'm just, I'm compelled

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to learn everything about it,
everything about it.

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So today we're going to be
playing some clips from a couple

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of interviews that Mark has
done, and we'll introduce those

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as they come up.
And as a matter of fact, it's

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time for the icebreaker.
So Dan, why don't you go ahead

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and play that first clip for the
icebreaker and I'll ask the

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question afterwards.
So I did a carousel about

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newsletters, the five types of
newsletters that podcasters.

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Can use to grow their show.
And I tried like high, like

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focus where is like you're
breaking down something that you

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talked.
On the show.

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And like things that are just
like lists.

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And then I turned that social
media post, that carousel post

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into a newsletter.
So it it was very medic because

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it was a newsletter about
newsletters.

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But right, like it literally.
Got people like, Oh my gosh, I

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never thought about this.
And then a creator said that she

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was going to expand on those and
add more confidence and like,

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awesome.
So you really need to work

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smarter and not harder.
And so look at a post and say,

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hey, can that post be actually
what I talk about on a

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newsletter?
Awesome.

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So my first question is, how
many people on stage and in the

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audience, how many people do
actually have a newsletter right

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now?
Give me a show of hands, Dan and

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Sid.
Yay.

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Dan and Sid.
Well, all right.

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OK, so the icebreaker is what's
the last piece of content you

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created that could easily be
turned into a newsletter?

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And have you done it yet?
Or what's if you don't have a

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newsletter?
What's the last piece of content

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that you created that might make
it into your future newsletter?

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Sid, go ahead.
Good morning, everybody.

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So I published A newsletter
yesterday, and my newsletter

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yesterday was about just a brief
recap of four books that I've

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recently read that have had a
big impact on me or that word

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Game changing.
I think the title was four books

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that I've read that are game
changing.

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And so that's what I did with
yesterday's newsletter.

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It's a LinkedIn newsletter, I
suppose.

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I don't call it a newsletter,
but I do e-mail my community, my

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podcast community, the
subscribers that I have every

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time I launch a podcast about
this, about that day's episode

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or that week's episode.
So you could call that a

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newsletter.
It describes the show.

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But to me, a newsletter has
multiple components to it, and

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that's more of just a.
You know, I call that I call

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that a nudge because I have from
from one of my clients.

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Whenever she whenever we drop an
episode, I have her do a little

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nudge.
Hey, everyone, just wanted to

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drop in and tell you that we
have Joe Blow on the show today.

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And I hope you can make it.
And also it might leave a little

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room at the very bottom.
You know, please rate and review

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or you know, here's a book I've
written or something like that.

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But the main thing is just those
one or two lines.

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It's just like a little nudge,
just like and Nick, I saw your

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hand up.
I, I don't, I don't have a

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newsletter currently, but I can
speak to what I would do.

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I think exactly what Anna was
talking about is kind of the

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mindset that I took with it is
like if I'm consistently

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creating content for social
media or for a podcast or

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whatever, I would likely think
of ways that I can, OK, let's

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take podcast specifically
because Sid was talking about

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that.
I would probably take one aspect

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of the interview or one thing
specifically that got discussed

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that you could maybe dive into a
little bit deeper and then

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almost use that to tease the
podcast episode.

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It's like, this is a topic that
we discussed and here's some

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other things we discussed in the
episode.

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So you should go check that out.
So I recorded a podcast the

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other day about innovation.
It's a solo podcast and I wrote

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an article for the magazine that
I write for about innovation.

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So I took that article and I
turned it into a podcast

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episode, one of my tend to win
episodes.

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And then in July I will take
that and I'll turn it into a

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newsletter and I'll go a little
bit deeper with it in my

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newsletter.
And that particular newsletter,

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I'm going to link to the episode
and you can, and LinkedIn, you

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can actually put the Spotify
player into the newsletter.

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It's the only one you can.
You can't do Apple, it's only

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Spotify.
So put the Spotify player in

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there.
So I will use an article that I

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wrote, repurpose it as a
podcast, and then repurpose it

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as a newsletter so that I'm
getting a lot of value out of

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that one piece of content that I
created.

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And I say that to say that when
I started my LinkedIn

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newsletter, the first place that
I went was to my archives of all

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the articles that I've written
over the last since 2019 and

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started looking for things that
I thought would be appropriate

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for my newsletter.
And then if they need updating

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and updating and then I turned
them into a newsletter.

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I am I am re personate pre
purposing good morning, old or

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content or older article into my
newsletter currently.

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Oh.
That's awesome.

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With the embedded Spotify
player, how does that show up in

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your analytics?
Does it just show up as a

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Spotify play, do you know?
Or does it actually say that you

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have plays on that specifically
in the LinkedIn article?

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So that's above my pay grade,
Nick, because I haven't gone to

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the Spotify analytics in a
really long time.

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So it says I locked the LinkedIn
newsletter.

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I've only embedded 1 podcast
episode so I'd have to go and

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figure, remember which one that
was and then go and look.

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But I don't look at the spot,
the Spotify analytics all that

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much.
Sorry I'm not very helpful

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there.
No, that's fine.

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And I I haven't spent a lot of
time with LinkedIn articles.

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I wonder if they have like a
time on page kind of thing

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similar to like Google.
Analytics.

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No, they do not, No.
No.

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So basically what they tell you
in the LinkedIn newsletter

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analytics is different than an
article, but you go to the

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newsletter analytics, it'll tell
you, Jonathan can speak to this

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too, and Dan too, because they
both have LinkedIn newsletters.

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It tells you how many they
emailed because the people that

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have subscribed, this is what I
like about LinkedIn is that you

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have to consciously click the
button that says subscribe to

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the newsletter and E and
LinkedIn automatically notifies

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your followers that you have a
newsletter and invites them to

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follow it.
And every time you get a new

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connection, they about your new
connections are your new

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followers.
They, they invite your

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connection and follower to
actually, so it keeps growing,

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right?
But it is a conscious choice to

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click the button and say, I want
to hear content from this person

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or see content from this person.
And then if, Nick, you've done

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that and you've also set up your
newsletter option inside of your

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LinkedIn to e-mail you, then you
get a notification, a red dot,

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if you will, on LinkedIn that
the newsletter is published.

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And sometime that day you get an
e-mail that is published.

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And it tells you in the
analytics, it tells you how many

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emails that it's sent, right?
And then I have to go look at it

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again, how many it's sent, I
think how many open and that

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kind of stuff.
It's not deep dive analytics

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like you get on a podcast player
by any means.

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Cool.
We actually have a pretty good

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question in the chat and Adam.
Adam is asking what are some

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ways to make a newsletter stand
out in inboxes.

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People are usually bombarded
with so many e-mail messages.

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Anyone on that one?
Your subject line is one of the

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only things that really works.
Sometimes some emails will show

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the first line or preview line,
but those are really where

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you're looking to highlight some
value that you're offering in

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there so that it interests the
audience.

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So can you give us a, for
instance, like the last couple

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of newsletters that you sent
out, Jonathan, what were the

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subjects?
I'm terrible at this, so no,

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somebody else can.
I appreciate that, Nick.

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I saw.
Oh, go ahead, Dan.

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So subject lines, you know, are
interesting and really you want

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to think about it like creating
a hook for your podcast, only

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probably much shorter in in the
case of an e-mail subject line.

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And I can't give examples off
the top of my head of my last

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few newsletters, but they're
related to the topic and I'm not

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I don't spend a lot of time in
strategy.

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What I do spend a lot of time in
when it comes to creating the

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content is content that's easy
to read, contents that's

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relatable, content that is when
I say easy to read, I guess I

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should clarify, it's in a
language as if I'm talking to

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you.
So it's much easier for people

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to read.
If you have too many things in

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your newsletter, you're talking
about your latest podcast,

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you're talking about a new
strategy, you're talking about

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whatever else you add to a
newsletter.

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There's there's a reason that
that a lot of people are talking

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about newsletters and how nobody
wants to read them.

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It's because you're trying to
pack too much information and

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too many ideas into one e-mail.
So your comment earlier DRI

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think it was about a nudge is
probably a much better way to

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look at a newsletter.
It's what's the main idea you

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want people to walk away with
from this e-mail.

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That's how you increase your
open rates.

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That's how you stand out amongst
all the other e-mail providing

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creators.
We also, I also think one of the

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other things is, and this is the
biggest problem of newsletters

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and it's not a problem so to
speak, but you know, everybody's

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worried about click rates and
people resonate with different

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titles.
And I know a strategy that's

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been working for me in the past
is you send out the same

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newsletter 3 times and before
you tell me, Oh my God, that's

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the dumbest thing in the world,
just hear me out.

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You change the title every time
because by changing the title,

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you may end up picking somebody
else up.

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And when you send it out the
second and third time, you scrub

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the people that already opened
it so that your click rate can

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go up a little bit higher.
You can say the same thing two

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or three different times and
still get your people to look at

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it just by the title itself.
But I know Sid wanted to jump

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in.
Well, Ashley had her hand up, so

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I'm going to let her go 1st and
then I will come after Ashley.

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Thank you, Sid.
I was just going to say I know

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that Dr. is a fan of the pen
pivot and that is a great

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website and we were talking
about subject lines if you go.

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On to the pen pivot and just
type in their search field

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subject line generator.
I guarantee you there will be a

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prompt that will come up and it
will help you.

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Create some great subject line
for your emails.

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I think I heard about that in
our group chat a week or so ago.

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I listened to a podcast by Amy
Porterfield and it is a podcast

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all about subject lines that
stop the scroll with this guy

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named Jay and Alex.
He talks about what you talked

226
00:14:13,960 --> 00:14:15,360
about.
He also talks about the

227
00:14:15,360 --> 00:14:19,400
statistics of you need 7 times
before somebody's likely going

228
00:14:19,400 --> 00:14:22,640
to open the actual e-mail so
send it differently, talks a lot

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00:14:22,640 --> 00:14:26,640
about subject lines and how to
change them to really grab

230
00:14:26,640 --> 00:14:31,720
people's attention and even
shares the strategy about

231
00:14:31,720 --> 00:14:33,600
emailing everyday.
I don't do that.

232
00:14:34,040 --> 00:14:35,920
To me, it's bugging my audience,
right?

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00:14:35,920 --> 00:14:38,520
I don't have 500 subscribers and
I don't want to pester them.

234
00:14:39,000 --> 00:14:43,680
And when I e-mail my group, it's
every other week is when I

235
00:14:43,680 --> 00:14:45,520
e-mail them, it's about the
podcast.

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00:14:45,520 --> 00:14:48,520
There might be a call to action
like go follow my LinkedIn

237
00:14:48,520 --> 00:14:52,640
newsletter or fill out this form
that I'm doing a survey for

238
00:14:52,640 --> 00:14:54,560
whatever.
So it's very limited and it's

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00:14:54,560 --> 00:14:58,680
always above the scroll.
I hate emails that you have to

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00:14:58,680 --> 00:15:00,560
scroll, scroll, scroll and
scroll, right?

241
00:15:01,080 --> 00:15:05,880
And I get between A50 and a 51%
open rate and an average of a 4%

242
00:15:05,880 --> 00:15:08,480
click rate, which is really
great in the world of e-mail

243
00:15:08,480 --> 00:15:10,400
marketing.
And I'm super happy with it.

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00:15:11,000 --> 00:15:14,680
And I see a bump in my downloads
over because I send it out

245
00:15:14,680 --> 00:15:18,200
Tuesday mornings at 9:15 and I
see a bump in my downloads on

246
00:15:18,200 --> 00:15:20,440
Tuesday from the episode of that
week.

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00:15:20,440 --> 00:15:24,240
So I know that it's working and
it feels good to me and I'm

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00:15:24,240 --> 00:15:26,360
trying not to.
And again, this is about me

249
00:15:26,360 --> 00:15:30,080
doing it my way.
There's so many opinions about

250
00:15:30,080 --> 00:15:32,720
this and e-mail marketing and
all this kind of you just do it

251
00:15:32,720 --> 00:15:37,160
your way, but listen to what
experts quote, UN quote, have to

252
00:15:37,160 --> 00:15:39,640
say about the topic and then
take away your best practices

253
00:15:39,640 --> 00:15:41,160
and incorporate it into your
content.

254
00:15:41,640 --> 00:15:44,640
And just to, I'm sorry, I'm in
the kitchen, but I just had to

255
00:15:44,640 --> 00:15:50,240
say that I put in in our
backstage chat the actual

256
00:15:50,520 --> 00:15:56,200
podcast that Amy's guest has.
It's called this, not that or do

257
00:15:56,200 --> 00:15:59,160
this, not that.
And I listen to it every now and

258
00:15:59,160 --> 00:15:59,880
then.
He's fun.

259
00:15:59,880 --> 00:16:01,280
He's he.
It's a fun listen.

260
00:16:01,680 --> 00:16:03,600
Great.
Yeah, I mean, there, there are a

261
00:16:03,600 --> 00:16:05,760
couple strategies.
And at the end of the day, it

262
00:16:05,920 --> 00:16:07,040
said you hit the nail on the
head.

263
00:16:07,040 --> 00:16:12,120
If it's if it's what you can fit
into your schedule as well as,

264
00:16:13,000 --> 00:16:16,400
you know, what the what your
listeners want to hear.

265
00:16:16,760 --> 00:16:21,360
I mean, if they're thirsty for
daily content, that's great, but

266
00:16:21,360 --> 00:16:25,000
you may not be thirsty to
produce it or you're thirsty to

267
00:16:25,000 --> 00:16:26,360
produce it and they don't want
it.

268
00:16:26,360 --> 00:16:28,160
And I think that's that's the
main thing.

269
00:16:28,160 --> 00:16:31,560
You have to figure it out.
OK, so I I have another question

270
00:16:31,560 --> 00:16:34,040
for you.
It's all on e-mail and your list

271
00:16:34,040 --> 00:16:37,360
and everything.
So what do you believe is more

272
00:16:37,360 --> 00:16:41,080
valuable?
A subscriber on your e-mail list

273
00:16:41,080 --> 00:16:44,680
or an engaged follower?
And why?

274
00:16:45,400 --> 00:16:47,920
A subscriber on your e-mail list
is always more valuable.

275
00:16:48,040 --> 00:16:50,000
OK.
And why?

276
00:16:51,200 --> 00:16:53,200
Because you're going to make
more money off them in the long

277
00:16:53,200 --> 00:16:54,840
term.
OK, it's.

278
00:16:54,880 --> 00:16:57,440
Just the way it goes,
engagement.

279
00:16:57,440 --> 00:17:00,760
I love having engagement though.
But yes, I feel your answer.

280
00:17:00,920 --> 00:17:05,040
I feel yeah, talk can.
You talk for just a quick second

281
00:17:05,040 --> 00:17:08,000
about what is an engaged
follower.

282
00:17:08,079 --> 00:17:09,560
Like what?
How are you defining?

283
00:17:09,560 --> 00:17:14,680
Someone if you if you post
something on social, they reply

284
00:17:14,680 --> 00:17:17,520
they like they have a
conversation with you basically.

285
00:17:18,240 --> 00:17:20,400
If you're doing things right,
you're getting those engaged

286
00:17:20,400 --> 00:17:23,280
followers on your e-mail list
anyway, and you're converting

287
00:17:23,280 --> 00:17:25,240
them usually there.
OK.

288
00:17:25,480 --> 00:17:27,520
I don't disagree with Jonathan
at all.

289
00:17:27,760 --> 00:17:31,040
However, I disagree with the
justification.

290
00:17:31,040 --> 00:17:33,360
Or at least I have a different
perspective.

291
00:17:33,360 --> 00:17:39,320
Jonathan, I, I think that yes,
the e-mail list is probably more

292
00:17:39,320 --> 00:17:42,760
valuable.
And my reasoning would be simply

293
00:17:42,760 --> 00:17:47,520
because you own more rights to
your e-mail list than you do

294
00:17:47,520 --> 00:17:50,960
social media.
So social media you're on rented

295
00:17:51,040 --> 00:17:54,040
space.
So that immediately makes

296
00:17:54,040 --> 00:17:56,480
something not social media more
valuable.

297
00:17:56,880 --> 00:18:00,320
Now, is there probable
opportunity for conversion?

298
00:18:00,320 --> 00:18:04,600
I would say yes, there's more
opportunity for conversion on

299
00:18:04,600 --> 00:18:08,240
your e-mail list.
People are directly engaged.

300
00:18:08,640 --> 00:18:11,480
That doesn't mean though, that
they're not directly engaged on

301
00:18:11,480 --> 00:18:15,080
your social media.
Everything I do from social

302
00:18:15,080 --> 00:18:19,880
media content to e-mail to
podcast is stand alone content

303
00:18:19,880 --> 00:18:24,680
meant to create an an engagement
or entry point for people where

304
00:18:24,680 --> 00:18:26,320
I can have a conversation with
them.

305
00:18:26,720 --> 00:18:29,520
So I think there's equal value
from that perspective.

306
00:18:30,320 --> 00:18:35,080
Like kind of further backing
Jonathan's point about you're

307
00:18:35,080 --> 00:18:37,880
more likely to make money off of
someone if they're on your

308
00:18:37,960 --> 00:18:40,880
e-mail list.
I'm not good at sales, but I

309
00:18:41,040 --> 00:18:45,560
understand sales and I know like
one of the big strategy is

310
00:18:45,560 --> 00:18:47,920
getting people to say, yes, you
can get them to say yes.

311
00:18:47,920 --> 00:18:52,640
So many times the likelihood of
you closing that deal goes up

312
00:18:52,720 --> 00:18:55,720
significantly.
And by them putting their e-mail

313
00:18:55,720 --> 00:19:00,760
in, by them taking that step of
actually doing it, like it's not

314
00:19:00,760 --> 00:19:02,760
clicking the follow button,
they're actually putting an

315
00:19:02,760 --> 00:19:05,720
e-mail in and saying, send me
this stuff to me.

316
00:19:05,720 --> 00:19:09,320
That's that's one of the first
yeses you can get from somebody.

317
00:19:09,960 --> 00:19:12,480
So it kind of puts a little bit
of skin in the game because

318
00:19:12,480 --> 00:19:14,960
they're actually having to go
through the extra effort to join

319
00:19:14,960 --> 00:19:18,360
your e-mail list.
And that means that they they

320
00:19:18,360 --> 00:19:21,200
are genuinely interested in what
you have to say, what you might

321
00:19:21,200 --> 00:19:23,880
be selling.
I have to agree.

322
00:19:25,040 --> 00:19:28,880
I can see that, I can see that.
See I'm learning as we go along

323
00:19:28,880 --> 00:19:30,360
because I really do want to
start.

324
00:19:30,800 --> 00:19:35,880
Started a, a newsletter.
So we have another clip to play

325
00:19:36,040 --> 00:19:39,920
and this one is with Mark and
Chris.

326
00:19:40,360 --> 00:19:42,440
Is it Vaglio?
Is that how you pronounce it?

327
00:19:42,600 --> 00:19:46,160
Vaglio And Dan, is that clip
ready to go?

328
00:19:46,680 --> 00:19:49,960
Here you go, free access to
information, by the way, no

329
00:19:49,960 --> 00:19:53,920
charging, just offer the access
to it and like guides, tips,

330
00:19:54,200 --> 00:19:58,120
ebooks, additional content, and
basically all they have to give

331
00:19:58,120 --> 00:20:00,400
you is an e-mail address because
now we're going to be list

332
00:20:00,400 --> 00:20:01,640
building.
So everything's always about

333
00:20:01,640 --> 00:20:03,960
like list building, like name
and e-mail address.

334
00:20:04,400 --> 00:20:08,520
But they give me tools, quizzes,
you know, we'll offer to sign up

335
00:20:08,520 --> 00:20:09,960
for a newsletter.
What do they get?

336
00:20:09,960 --> 00:20:11,800
Right, If they sign up for a
newsletter, what are they going

337
00:20:11,800 --> 00:20:12,520
to get?
I don't know.

338
00:20:13,120 --> 00:20:16,920
Incentives, access to more
information doesn't cost a lot

339
00:20:16,920 --> 00:20:18,760
of money.
A lot of times it's just the

340
00:20:18,760 --> 00:20:21,600
idea and then the asking of it.
And you're going to try

341
00:20:21,600 --> 00:20:24,400
different things and some things
may bomb and some things may be

342
00:20:24,400 --> 00:20:26,480
great, but you got to try it to
do it.

343
00:20:26,840 --> 00:20:29,560
And so there's a lot of ways to
to kind of get involved with

344
00:20:29,560 --> 00:20:30,840
people.
But The thing is you always want

345
00:20:30,840 --> 00:20:33,120
to be building that list.
And this is the list.

346
00:20:33,120 --> 00:20:37,480
Your list is going to be gold.
You're on borrowed platforms.

347
00:20:38,040 --> 00:20:40,440
Yeah, you are.
Every platform you're on is a

348
00:20:40,440 --> 00:20:44,800
borrowed platform except for
your e-mail list that is yours.

349
00:20:45,120 --> 00:20:48,360
And you want to be able to get
as much information from those

350
00:20:48,360 --> 00:20:50,920
borrowed platforms as you can.
And the way to do that is to

351
00:20:50,920 --> 00:20:56,280
offer as much free advice,
whatever it is that you can to

352
00:20:56,280 --> 00:20:58,920
get people to say, wow, yeah, I
really like that.

353
00:20:58,920 --> 00:21:00,720
That resonates with me.
Yes.

354
00:21:00,720 --> 00:21:03,480
I'm happy to give you my e-mail
address and my, my name, you

355
00:21:03,480 --> 00:21:04,920
know?
But once again, this is your

356
00:21:04,920 --> 00:21:06,120
community.
Talk to them.

357
00:21:06,120 --> 00:21:07,920
Be part of it.
Be active, you know.

358
00:21:08,760 --> 00:21:11,920
I mean, that's true.
The more you give generously,

359
00:21:12,160 --> 00:21:15,880
you know, the more you get.
But where's the line?

360
00:21:16,840 --> 00:21:19,040
Can you be too generous?
I mean, some.

361
00:21:19,280 --> 00:21:23,120
Sometimes you give stuff out and
you think, oh man, I could get

362
00:21:23,120 --> 00:21:26,600
be getting paid for this or this
is stuff that I actually charge

363
00:21:26,600 --> 00:21:29,640
people for.
So where is the line between

364
00:21:29,640 --> 00:21:32,720
giving generously and giving way
too much?

365
00:21:33,320 --> 00:21:35,200
Anyone have something for me?
Go ahead, Billy.

366
00:21:35,280 --> 00:21:38,640
I love this question because I
often ask myself and I think

367
00:21:38,640 --> 00:21:44,480
I've defined it if, if I can be
real simple is I will give on my

368
00:21:44,480 --> 00:21:47,840
terms all everything, anything
and everything.

369
00:21:47,840 --> 00:21:50,120
So if I come into clubhouse and
I'm sharing, I'll do my

370
00:21:50,120 --> 00:21:52,800
business.
I'll give it all away for free.

371
00:21:53,440 --> 00:21:56,080
But if you start asking me a
bunch of questions, so I get my

372
00:21:56,080 --> 00:22:00,520
inbox, start taking up my time,
my energy, now I go, oh, I get

373
00:22:00,520 --> 00:22:04,240
this paid group.
And so if it's on my time, if

374
00:22:04,240 --> 00:22:07,280
it's out we're going, I'll give
it all away.

375
00:22:07,280 --> 00:22:09,440
I don't care if you're in the
right place at the right time,

376
00:22:09,680 --> 00:22:12,360
you'll get everything I know for
free if.

377
00:22:12,360 --> 00:22:15,080
You're trying to pull.
It from me, then there's a fee.

378
00:22:16,000 --> 00:22:20,040
So I I also love this question
for very similar reasons.

379
00:22:20,040 --> 00:22:23,560
I think first of all, yes, I
give everything I can away for

380
00:22:23,560 --> 00:22:27,600
free without restraint.
No lines drawn in the sand and

381
00:22:27,640 --> 00:22:31,560
and there's not a if you ask me
questions, I'll more I'm more

382
00:22:31,560 --> 00:22:34,400
likely to answer them.
It sounds like then Billy might

383
00:22:34,400 --> 00:22:39,720
be, but I think the line comes
when people can take that

384
00:22:39,720 --> 00:22:44,640
information and filter for
themselves how to put it into

385
00:22:44,640 --> 00:22:49,040
reaction reality.
And then that's good because

386
00:22:49,040 --> 00:22:53,000
that creates space for those who
actually want help to reach out

387
00:22:53,400 --> 00:22:57,320
with more specific needs.
So that's how the line is

388
00:22:57,320 --> 00:22:59,840
created, if you will.
I, I think it's tremendously

389
00:22:59,840 --> 00:23:02,680
valuable to give away as much as
possible.

390
00:23:03,280 --> 00:23:06,720
Information is free,
implementation is money.

391
00:23:07,480 --> 00:23:09,520
Oh, let's unpack that a little
bit.

392
00:23:10,320 --> 00:23:12,160
What does that mean?
It means I can give you all the

393
00:23:12,160 --> 00:23:14,760
information.
Not a problem, but if you need

394
00:23:14,760 --> 00:23:17,960
help implementing that
information then you got to pay.

395
00:23:19,080 --> 00:23:20,880
Very good.
I totally feel that.

396
00:23:21,480 --> 00:23:24,520
Amanda, I wanted to acknowledge
that you're up on stage here

397
00:23:24,520 --> 00:23:26,720
now.
Did you have something to add or

398
00:23:26,720 --> 00:23:29,600
you just coming up just to give
me support?

399
00:23:29,600 --> 00:23:32,920
Give me an Alex support.
I thought it for a second,

400
00:23:32,920 --> 00:23:34,600
Amanda, Yoa came up.
I was like, I'm just sitting

401
00:23:34,600 --> 00:23:37,680
here enjoying the conversation.
I'm terrible and don't have an

402
00:23:37,680 --> 00:23:39,800
e-mail list, probably never
will.

403
00:23:40,320 --> 00:23:45,000
Not sure why.
I I know Sid, I'm so sorry.

404
00:23:45,000 --> 00:23:47,680
Oh, I thought he was judging me.
He was just saying good morning,

405
00:23:47,680 --> 00:23:50,400
good morning.
I need improvement.

406
00:23:50,840 --> 00:23:57,240
I'm not a big e-mail person when
it comes to getting e-mail

407
00:23:57,240 --> 00:24:03,880
marketing campaign type stuff.
So I feel like I prejudge my

408
00:24:03,880 --> 00:24:07,760
send off and that's how somebody
would receive it, which is not

409
00:24:08,240 --> 00:24:11,120
what I should be doing.
I often do that too much.

410
00:24:11,560 --> 00:24:13,480
And I do need to change that
mentality.

411
00:24:13,520 --> 00:24:18,120
I will say, like for the store,
I've gathered emails in the past

412
00:24:18,120 --> 00:24:19,720
and literally have done nothing
with them.

413
00:24:19,720 --> 00:24:25,360
So there's a huge, huge
opportunity there.

414
00:24:25,720 --> 00:24:27,440
You know, I I admit that I know
that.

415
00:24:27,440 --> 00:24:29,360
I just, I don't know what's
going to make me actually, like,

416
00:24:29,360 --> 00:24:32,480
move forward with it.
Sid is going to yell at me in a

417
00:24:32,480 --> 00:24:33,800
loving way.
Go ahead, Sid.

418
00:24:33,840 --> 00:24:35,440
Yeah, it looks like he's ready
to do it.

419
00:24:35,440 --> 00:24:38,400
Go ahead, Sid.
I'm not going to yell at you and

420
00:24:38,400 --> 00:24:43,360
I'm certainly not going to judge
you, woman, but I do think that

421
00:24:43,360 --> 00:24:47,640
you are missing an opportunity
to increase sales at the store

422
00:24:48,320 --> 00:24:52,120
by not emailing people who come
into the store, emailing people

423
00:24:52,120 --> 00:24:54,120
in your community about the
store.

424
00:24:54,120 --> 00:24:58,000
I mean, you could do a Thursday
e-mail that says new at the

425
00:24:58,000 --> 00:25:01,840
store and showcase pictures of
things at the store that came in

426
00:25:01,840 --> 00:25:04,880
new this week.
You could e-mail a Mother's Day

427
00:25:04,880 --> 00:25:08,080
coupon a 5% off of a Mother's
Day gift, right?

428
00:25:08,080 --> 00:25:10,040
Or I mean, so there's so many
things I think you could do that

429
00:25:10,040 --> 00:25:11,760
can actually drive traffic to
the store.

430
00:25:11,760 --> 00:25:14,160
And I know that you're working
hard to do that.

431
00:25:14,160 --> 00:25:17,920
So I would absolutely think
about how could you use your

432
00:25:17,920 --> 00:25:21,280
e-mail list to drive traffic to
your store.

433
00:25:22,280 --> 00:25:25,120
And I feel that and I hear it
and I know you're right said

434
00:25:25,200 --> 00:25:29,040
like that's a thing for sure.
And so I guess my question to

435
00:25:29,040 --> 00:25:31,480
the group would be, and sorry if
this is redundant, because I'm

436
00:25:31,480 --> 00:25:34,680
sure we've talked about it a
million times for somebody who

437
00:25:34,680 --> 00:25:38,840
wants to dabble in this and
start small, but be very user

438
00:25:38,840 --> 00:25:41,920
friendly because remember when
we're doing our podcast, Chris

439
00:25:41,920 --> 00:25:46,960
does all of the tucky things.
So what, what company, what

440
00:25:46,960 --> 00:25:49,760
business should I use to like
start those e-mail?

441
00:25:50,080 --> 00:25:51,800
Yes, thank you.
That was the word I was looking

442
00:25:51,800 --> 00:25:55,120
for.
Dr. What platform should I start

443
00:25:55,120 --> 00:25:59,480
with that's affordable?
So I would say a good platform

444
00:25:59,480 --> 00:26:04,160
to start with, even though it
may not be as user friendly as

445
00:26:04,320 --> 00:26:08,680
is MailChimp because it's free
and most people start on

446
00:26:08,680 --> 00:26:11,480
MailChimp because it is a free
little option.

447
00:26:11,480 --> 00:26:15,280
But can I tell you to not send
out a 5% coupon, please?

448
00:26:15,560 --> 00:26:18,200
Because nobody's going to come
into your store for 5% coupon,

449
00:26:18,320 --> 00:26:21,000
5% off.
Just saying, Sid, come on.

450
00:26:21,560 --> 00:26:24,800
I thought he said $5, which I
thought was good. 05 dollars

451
00:26:24,800 --> 00:26:27,480
maybe, but not 5%.
Need to listen.

452
00:26:27,480 --> 00:26:30,600
No I just was using an example
but Amanda.

453
00:26:30,880 --> 00:26:35,240
So Amanda, Google free e-mail
service providers or free e-mail

454
00:26:35,240 --> 00:26:37,520
something and it'll tell you
MailChimp is free.

455
00:26:37,520 --> 00:26:40,040
There's a free version of almost
every one of them, right?

456
00:26:40,400 --> 00:26:43,560
And what it's going to limit you
on is like animate animations

457
00:26:43,560 --> 00:26:46,720
automations, where if somebody
clicks this, they get another

458
00:26:46,720 --> 00:26:48,760
e-mail and they go into another
sequence, right?

459
00:26:48,760 --> 00:26:52,280
You can do there's plenty that
you can do that are free and

460
00:26:52,280 --> 00:26:55,960
then use ChatGPT to help you
write the e-mail.

461
00:26:55,960 --> 00:26:58,240
Just go into ChatGPT and say,
hey, I want to send an e-mail to

462
00:26:58,240 --> 00:27:00,960
my followers about blah, blah,
blah, blah, blah.

463
00:27:00,960 --> 00:27:04,080
And it'll give you an e-mail,
and then you put your spin on it

464
00:27:04,080 --> 00:27:07,960
and you've got an e-mail and
literally less than, you know, 5

465
00:27:07,960 --> 00:27:11,120
minutes.
And I think I haven't really

466
00:27:11,600 --> 00:27:15,040
done this since I've had the
tool ChatGPT like before when I

467
00:27:15,360 --> 00:27:18,480
originally thought this idea
would probably be good for the

468
00:27:18,480 --> 00:27:20,480
store.
It just seems so overwhelming of

469
00:27:20,480 --> 00:27:23,400
a task.
But now to your point said, I

470
00:27:23,400 --> 00:27:26,720
can craft an e-mail within
minutes.

471
00:27:26,720 --> 00:27:29,200
And I think that's the biggest
like hurdle that would get in my

472
00:27:29,200 --> 00:27:32,320
way in the past.
So I do think I hear you all.

473
00:27:32,360 --> 00:27:36,680
I'm going to do that this week.
Well this coming week and I saw

474
00:27:36,720 --> 00:27:39,920
my Co host, I saw my Co host
Alex and.

475
00:27:40,880 --> 00:27:43,600
I'm really surprised about the
e-mail thing with you, Amanda,

476
00:27:43,600 --> 00:27:47,000
especially since you were in the
real estate business because I

477
00:27:47,000 --> 00:27:50,960
know that's a big piece of it,
but you could talk to somebody

478
00:27:51,160 --> 00:27:53,320
that you talk to like every
Monday.

479
00:27:53,560 --> 00:27:55,680
Who?
Does actual marketing.

480
00:27:56,080 --> 00:28:01,720
I think his name, if I'm not
mistaken, is Chris.

481
00:28:01,960 --> 00:28:04,440
I understand why you want to
keep it simple, and I think

482
00:28:04,440 --> 00:28:09,200
that's a really great deal.
I really think A4, a 4% coupon

483
00:28:09,400 --> 00:28:11,400
is so much better.
It's just so much more.

484
00:28:11,520 --> 00:28:14,400
But even if you keep it simple,
like just a couple of things

485
00:28:14,400 --> 00:28:18,320
that are new at the store boomed
on, then you're ready to go.

486
00:28:18,800 --> 00:28:22,400
Yeah, I like that and with Chris
doing basically like all the

487
00:28:22,400 --> 00:28:25,200
stuff for the podcast behind the
scenes, like I definitely don't

488
00:28:25,200 --> 00:28:27,760
want to put more on his his
workload, even though I know he

489
00:28:27,760 --> 00:28:32,040
would help me and he's so much
further when he comes to this

490
00:28:32,040 --> 00:28:34,840
e-mail strategy.
I mean, he's such an expert when

491
00:28:34,840 --> 00:28:37,920
it comes to that, that I think
it's beyond where I need to

492
00:28:37,920 --> 00:28:40,120
start.
So I really need that like entry

493
00:28:40,120 --> 00:28:42,080
level.
So I think I got some good

494
00:28:42,080 --> 00:28:44,120
suggestions and I'm going to
implement this next week.

495
00:28:44,200 --> 00:28:46,000
Thank you guys for the nudge.
I'm.

496
00:28:46,320 --> 00:28:49,160
Not going to.
That he could probably, you

497
00:28:49,160 --> 00:28:51,480
know, get you into the right
direction, even though you would

498
00:28:51,480 --> 00:28:52,800
probably end up doing it.
I'm just.

499
00:28:52,800 --> 00:28:56,880
See, that's the problem.
But but you'd have to, you know,

500
00:28:56,880 --> 00:28:59,160
be be be a big girl and say, I'm
going to do this.

501
00:28:59,240 --> 00:29:02,640
I swear I'm going to Dan, I know
you had your hand up.

502
00:29:03,000 --> 00:29:05,680
I know that Dr. had originally
asked me what I use.

503
00:29:05,680 --> 00:29:08,240
So I'll just put it out there.
I use active campaign and I'll

504
00:29:08,240 --> 00:29:11,040
be transparent about the reason.
It's because they have one of

505
00:29:11,040 --> 00:29:14,640
the best affiliate programs out
of all of them.

506
00:29:14,640 --> 00:29:18,760
So that's just transparency.
I would also encourage you, and

507
00:29:18,760 --> 00:29:22,080
you're looking at free platforms
to start with, to look at the

508
00:29:22,080 --> 00:29:28,200
number of e-mail sends because
many of them have an e-mail send

509
00:29:28,440 --> 00:29:31,440
of, you know, 1000 emails.
Well, if you have 100

510
00:29:31,720 --> 00:29:35,440
subscribers and you send one
e-mail a day to 100 subscribers,

511
00:29:36,320 --> 00:29:39,000
you might run into issues.
So make sure you look at things

512
00:29:39,000 --> 00:29:44,080
like that, but also consider
what your final goals might be

513
00:29:44,240 --> 00:29:50,000
beyond playing with e-mail lists
because there are platforms that

514
00:29:50,000 --> 00:29:54,760
are designed for more brick and
mortar style businesses to help

515
00:29:55,520 --> 00:29:57,840
other transactions in the
future.

516
00:29:57,840 --> 00:30:00,280
So that's a consideration I
would certainly take into

517
00:30:00,280 --> 00:30:02,600
account.
If that's overwhelming, stick

518
00:30:02,600 --> 00:30:05,280
with I'm just going to play with
e-mail and there's nothing wrong

519
00:30:05,280 --> 00:30:08,760
with that.
If you send me an your e-mail

520
00:30:08,760 --> 00:30:12,960
address separately, I will be
happy to send you some great

521
00:30:12,960 --> 00:30:18,520
examples of a restaurant in
Miami that has fabulous emails.

522
00:30:19,240 --> 00:30:22,040
I would love that.
And Speaking of affiliate links,

523
00:30:22,480 --> 00:30:26,920
will you send me a link for your
particular account?

524
00:30:26,920 --> 00:30:29,880
So and then anyone, anyone who
has affiliate links for any kind

525
00:30:29,880 --> 00:30:32,880
of e-mail marketing, I'd love to
utilize one of those links when

526
00:30:32,880 --> 00:30:35,240
signing up.
Absolutely.

527
00:30:35,880 --> 00:30:38,960
Thank you, Dan.
Yvonne, I saw your hand up.

528
00:30:39,080 --> 00:30:43,360
Good morning, Amanda.
I use, I do use MailChimp and I

529
00:30:43,360 --> 00:30:46,880
use the free version of it and
it's been fine for me so far.

530
00:30:46,880 --> 00:30:50,440
My e-mail list is under, you
know, whatever number they start

531
00:30:50,440 --> 00:30:52,720
to charge you at.
So that's good.

532
00:30:52,720 --> 00:30:57,000
And I am really thinking, man, I
need to get people over to

533
00:30:57,000 --> 00:31:00,880
e-mail and off of socials as
quick as I can.

534
00:31:00,880 --> 00:31:08,560
So I started doing a brainstorm
with ChatGPT to help me develop

535
00:31:08,560 --> 00:31:12,800
an e-mail campaign and it helped
me come up with some some ideas

536
00:31:12,800 --> 00:31:17,640
that I feel pretty good about.
Also, I use it for every episode

537
00:31:17,640 --> 00:31:21,640
that I put out, the little
dialogue around the episode

538
00:31:21,640 --> 00:31:26,000
content and it knows me so well
now that it's really getting

539
00:31:26,000 --> 00:31:30,840
good at writing in my voice.
And then I make minor tweaks to

540
00:31:30,840 --> 00:31:35,040
it and it's a whole brainstorm
session and, and it has made

541
00:31:35,040 --> 00:31:38,680
getting my emails out the door
every week so much, so much

542
00:31:38,680 --> 00:31:40,360
easier.
Just like it's kind of like

543
00:31:40,360 --> 00:31:44,040
having somebody to talk to.
So those are, those are kind of

544
00:31:44,040 --> 00:31:45,200
a couple of things that are
good.

545
00:31:45,200 --> 00:31:48,920
And by the way, my, my MailChimp
open rate, and I don't know if

546
00:31:48,920 --> 00:31:52,840
it has to do with the platform
or whatever, but I've gotten,

547
00:31:52,960 --> 00:31:57,960
I've got an open rate of like
50% plus usually and a pre and a

548
00:31:57,960 --> 00:32:01,960
decent click through rate too.
So yeah, right out.

549
00:32:02,600 --> 00:32:03,880
Yvonne, I have a question for
you.

550
00:32:04,120 --> 00:32:07,480
Are you using the ChatGPT folder
feature?

551
00:32:08,120 --> 00:32:12,800
I'm not said I you, I think you
mentioned that the other day and

552
00:32:12,800 --> 00:32:14,240
I was like have a folder
feature.

553
00:32:15,280 --> 00:32:18,920
So if you have the paid version,
you can create folders, right?

554
00:32:18,920 --> 00:32:22,480
Or projects or what they're
called, I believe and.

555
00:32:22,480 --> 00:32:24,040
Projects.
Projects, yeah.

556
00:32:24,040 --> 00:32:27,800
And so like I have a project for
each one of my things that I'm

557
00:32:27,800 --> 00:32:31,320
doing.
And to your point, it remembers

558
00:32:31,680 --> 00:32:34,360
what you do it like when I go
into my newsletter, say, hey, I

559
00:32:34,360 --> 00:32:36,440
want to create a newsletter, it
remembers all the other

560
00:32:36,440 --> 00:32:39,880
newsletters that I've created.
It does actually talk.

561
00:32:39,960 --> 00:32:42,480
I love the fact that it's
learning my voice and how I

562
00:32:42,480 --> 00:32:45,360
write because I've uploaded
articles to it and excuse me,

563
00:32:45,360 --> 00:32:47,880
things like that.
So the folder feature is just a

564
00:32:47,880 --> 00:32:51,240
really great way to keep the
content organized by the topic

565
00:32:51,240 --> 00:32:52,960
or by the subject of what you're
doing.

566
00:32:53,760 --> 00:32:54,960
So like I have one for my
newsletter.

567
00:32:54,960 --> 00:32:56,960
I have one for my blogs that I
write.

568
00:32:56,960 --> 00:33:01,160
I have one for my new business
that I've started with my friend

569
00:33:01,160 --> 00:33:03,120
Michelle.
And so, I mean, it's just it's a

570
00:33:03,120 --> 00:33:06,040
game changer for me.
That's amazing.

571
00:33:06,040 --> 00:33:10,800
I literally just started paying
for ChatGPT last month thinking

572
00:33:10,800 --> 00:33:13,800
I was only going to do it for a
month, but I don't know, I might

573
00:33:13,800 --> 00:33:19,280
have to stick around.
I just think they sucked me in.

574
00:33:19,840 --> 00:33:24,160
Yeah, I just joined as well and
one of the mastermind groups I

575
00:33:24,160 --> 00:33:28,920
belong to is all AI.
It's called the Laurens.

576
00:33:28,920 --> 00:33:31,240
It's two women.
They're both named Laurens.

577
00:33:31,240 --> 00:33:33,600
So they've named their company
the Laurens.

578
00:33:34,360 --> 00:33:39,000
And she said I was in a meeting,
like an open call.

579
00:33:39,240 --> 00:33:47,520
And she said the the update that
Gemini has done is mind blowing.

580
00:33:47,600 --> 00:33:52,720
She says mind blowing.
So now I'm looking at that too

581
00:33:52,720 --> 00:33:54,800
all.
Right, so I have a question

582
00:33:54,840 --> 00:33:56,080
going back to the newsletter for
a second.

583
00:33:56,080 --> 00:33:59,360
I have a question.
I haven't LinkedIn newsletter,

584
00:33:59,840 --> 00:34:03,080
but I do every other Thursday
and it's on the off week of my

585
00:34:03,080 --> 00:34:05,760
podcast.
So my podcast is on a Monday of

586
00:34:05,760 --> 00:34:08,719
one week and my newsletter is on
the Thursday of the following

587
00:34:08,719 --> 00:34:10,360
week.
I know the answer to this

588
00:34:10,360 --> 00:34:14,880
question is yes, but I do not
send my e-mail list my LinkedIn

589
00:34:14,880 --> 00:34:17,159
newsletter as its own
newsletter.

590
00:34:17,239 --> 00:34:19,400
Should I do that?
Should I start taking that

591
00:34:19,400 --> 00:34:21,000
content and then sending an
e-mail?

592
00:34:21,000 --> 00:34:23,120
Now I'll be seeing an e-mail
every week to my list.

593
00:34:23,120 --> 00:34:26,679
So we go out on Thursday and it
just basically I don't send them

594
00:34:26,679 --> 00:34:28,360
to LinkedIn.
I just put the entire newsletter

595
00:34:28,360 --> 00:34:31,239
in the body of the e-mail.
Yeah.

596
00:34:31,239 --> 00:34:37,760
So I edit it specifically for my
e-mail list versus my LinkedIn

597
00:34:37,880 --> 00:34:41,239
list, if you will.
But I use the same content

598
00:34:41,560 --> 00:34:44,639
absolutely.
I just don't copy and paste it

599
00:34:44,639 --> 00:34:46,679
over.
So it is definitely has a

600
00:34:46,679 --> 00:34:49,560
different feel on e-mail versus
on LinkedIn.

601
00:34:50,199 --> 00:34:53,400
Hope that's helpful.
So, Sid, what I did in this

602
00:34:53,400 --> 00:34:58,440
situation is I have a
spreadsheet that has the titles

603
00:34:58,440 --> 00:35:04,920
of all of my articles that I've
used on in a newsletter that

604
00:35:04,920 --> 00:35:09,560
also has a column for the date
that I used it on LinkedIn and a

605
00:35:09,560 --> 00:35:12,480
column for when I created a blog
from it.

606
00:35:13,440 --> 00:35:15,640
And that way I have all three of
them.

607
00:35:15,640 --> 00:35:19,560
Now, I don't like, I will
publish a LinkedIn newsletter

608
00:35:19,560 --> 00:35:24,440
about a topic and then 10 weeks
later publish it as a regular

609
00:35:24,440 --> 00:35:27,320
newsletter and then 10 weeks
later publish it as a blog.

610
00:35:27,760 --> 00:35:31,880
But I keep the rotation that way
the content is going out there.

611
00:35:32,280 --> 00:35:36,000
But yeah, and I just made a
spreadsheet that gives me the

612
00:35:36,000 --> 00:35:37,520
dates to put in for each of
those.

613
00:35:38,400 --> 00:35:40,400
I love that you have this
strategy of every 10 weeks

614
00:35:40,400 --> 00:35:43,040
you're sending the same content
out to basically three different

615
00:35:43,040 --> 00:35:44,360
places.
And I think that's actually

616
00:35:44,360 --> 00:35:46,440
really good.
I'm going to, I do not have a

617
00:35:46,440 --> 00:35:49,400
spreadsheet, which is crazy.
I'm going to start that.

618
00:35:49,400 --> 00:35:54,320
And then I can go back to the
last like 5 weeks or so ago,

619
00:35:54,320 --> 00:35:56,040
right?
And I can take the newsletter

620
00:35:56,040 --> 00:35:59,640
that I published because it's
been about 5 episodes within 10

621
00:35:59,640 --> 00:36:03,280
weeks, take the first newsletter
and I can start sending that to

622
00:36:03,280 --> 00:36:05,880
my e-mail list.
That's that's a really great

623
00:36:05,960 --> 00:36:06,960
idea.
Thank you, Jonathan.

624
00:36:06,960 --> 00:36:09,400
Thank you, Dan as well.
Cool.

625
00:36:09,680 --> 00:36:12,880
And I see James Cridland in the
room.

626
00:36:12,880 --> 00:36:16,000
James, how are you?
I I'm thinking that you're

627
00:36:16,000 --> 00:36:20,480
probably in the UK at the at the
show there.

628
00:36:21,320 --> 00:36:24,320
Hey, I'm doing very well and
good morning from Toronto, which

629
00:36:24,320 --> 00:36:26,080
is.
Where we are in Toronto, OK.

630
00:36:26,400 --> 00:36:29,480
Yeah, because you know, why?
Why would I be in one place when

631
00:36:29,480 --> 00:36:31,280
another place will do so?
Yes.

632
00:36:31,280 --> 00:36:35,680
So I've been here for a radio
conference here and going to the

633
00:36:35,680 --> 00:36:37,360
podcast show in London.
Yes, absolutely.

634
00:36:37,360 --> 00:36:39,440
In a couple of weeks time, which
I'm looking forward to.

635
00:36:39,440 --> 00:36:41,640
Going home today, which I'm also
looking forward to.

636
00:36:41,640 --> 00:36:42,840
So.
Yeah.

637
00:36:42,840 --> 00:36:46,400
And it's interesting hearing
folks talking about newsletters.

638
00:36:46,400 --> 00:36:49,440
Of course, I send one every day.
You are my accompaniment for

639
00:36:49,840 --> 00:36:52,640
putting the finishing touches on
the Pod news newsletter which

640
00:36:52,640 --> 00:36:56,120
I'm just about to send out.
I just jumped in just to have a

641
00:36:56,120 --> 00:36:57,840
listen of what you guys are
talking about.

642
00:36:58,520 --> 00:37:01,880
Some of us, like me, I'm
thinking about doing a

643
00:37:01,880 --> 00:37:05,680
newsletter and so I'm trying to
cram all this information into

644
00:37:05,680 --> 00:37:08,080
my brain, all this education
into my brain.

645
00:37:08,400 --> 00:37:11,640
Some people, it sounds like
Jonathan's that he's like on a

646
00:37:11,640 --> 00:37:16,040
flywheel kind of system.
That's what I'm looking at to do

647
00:37:16,200 --> 00:37:19,280
as well.
One for every day.

648
00:37:19,360 --> 00:37:24,400
So you have kind of like this
curated list that I think is

649
00:37:24,760 --> 00:37:28,240
fantastic and people don't get
tired of reading that because

650
00:37:28,240 --> 00:37:30,800
you have some really valuable
information in there.

651
00:37:31,080 --> 00:37:34,360
Do you ever kind of shy away
from Oh my God, every day.

652
00:37:34,480 --> 00:37:36,040
Every day.
I don't know about every day.

653
00:37:37,560 --> 00:37:39,880
Certainly every day is is
difficult.

654
00:37:39,880 --> 00:37:42,160
It's the only way that it could
work as a business to do it

655
00:37:42,160 --> 00:37:44,920
every day.
And the newsletter is, you know,

656
00:37:44,920 --> 00:37:49,360
what pays my salary every month.
So I need to ensure that it's a

657
00:37:49,360 --> 00:37:52,280
viable business.
I have a weekly version as well,

658
00:37:52,280 --> 00:37:54,160
which is called the Pod News.
No, it's not.

659
00:37:54,160 --> 00:37:55,760
It's called the podcast Business
Journal.

660
00:37:56,320 --> 00:38:00,320
The Podcast Business Journal is
essentially the business news

661
00:38:00,360 --> 00:38:04,320
from the daily newsletter.
And one of the reasons why we

662
00:38:04,320 --> 00:38:07,600
started doing that is that daily
was a bit too much for some

663
00:38:07,600 --> 00:38:10,800
people and we didn't want to
lose them from our universe

664
00:38:10,880 --> 00:38:14,000
totally.
So the idea was basically, OK,

665
00:38:14,000 --> 00:38:15,960
we will firstly buy a
competitor.

666
00:38:15,960 --> 00:38:18,640
That's always a good thing.
But we will make podcast

667
00:38:18,640 --> 00:38:22,240
Business Journal be something
which is a weekly rather than a

668
00:38:22,240 --> 00:38:23,720
daily.
So it is.

669
00:38:23,720 --> 00:38:27,440
So if you, if you think that
it's too much and you can't deal

670
00:38:27,440 --> 00:38:30,200
with an e-mail every single day,
then that's fine.

671
00:38:30,240 --> 00:38:33,560
But we still don't actually lose
you as a, as a reader.

672
00:38:33,560 --> 00:38:36,320
So that was the the thinking
behind that.

673
00:38:36,560 --> 00:38:40,680
I have to say, not sure that
I've made my money from that

674
00:38:40,680 --> 00:38:44,400
yet, but but you know how?
Long have you been doing that.

675
00:38:44,840 --> 00:38:48,520
I think probably three years
now, now it doesn't take very

676
00:38:48,520 --> 00:38:49,960
long.
And I think what, what I've

677
00:38:49,960 --> 00:38:56,240
found interesting in this chat
is hearing people's plans on how

678
00:38:56,240 --> 00:38:58,880
they reuse their content in
different, on different

679
00:38:58,880 --> 00:39:00,640
platforms.
And I think that's a really

680
00:39:00,640 --> 00:39:03,720
bright thing to do.
And, you know, and certainly

681
00:39:03,720 --> 00:39:06,560
that that's what I've always,
you know, aimed at, aimed at

682
00:39:06,560 --> 00:39:10,120
doing so actually the the the
weekly podcast Business Journal

683
00:39:10,440 --> 00:39:12,840
takes half an hour.
That's my next job after sending

684
00:39:12,840 --> 00:39:15,800
out the the daily newsletter
this morning.

685
00:39:15,960 --> 00:39:19,000
So it's not an awful lot of, of
additional work, but it's

686
00:39:19,000 --> 00:39:22,560
certainly a nice way of, you
know, reskinning some of the

687
00:39:22,560 --> 00:39:26,000
stories that we've that we've
covered for a slightly different

688
00:39:26,120 --> 00:39:27,920
audience.
It's very US focused.

689
00:39:28,200 --> 00:39:31,600
I have to remember to use US
spelling, you know, and do all

690
00:39:31,600 --> 00:39:33,920
of that kind of stuff for it.
Yeah.

691
00:39:35,200 --> 00:39:39,920
Yeah, colour aluminium, yes.
So that's interesting.

692
00:39:39,920 --> 00:39:42,440
I, I just wondered whether, and
obviously I joined relatively

693
00:39:42,440 --> 00:39:45,000
late, but I wondered whether
there were conversations around

694
00:39:45,000 --> 00:39:48,000
how to get more readers for your
newsletter, because that's

695
00:39:48,000 --> 00:39:51,280
obviously, you know, a thing
that we spend a lot, a lot of

696
00:39:51,280 --> 00:39:54,360
time on whether anybody had any
magic ideas open?

697
00:39:54,400 --> 00:39:58,080
That up to the room yet, but if
anyone has any suggestions or

698
00:39:58,080 --> 00:40:00,320
anything to add let me see your
hands.

699
00:40:00,920 --> 00:40:02,800
I mean, I can tell you.
Looks like you're out of luck.

700
00:40:03,840 --> 00:40:05,200
Yeah.
Well, yeah, exactly.

701
00:40:05,240 --> 00:40:08,600
I can tell you how we do that,
which might be helpful.

702
00:40:09,200 --> 00:40:12,960
What what we try and do is we
try and partner with companies

703
00:40:12,960 --> 00:40:16,760
like the podcast show, for
example, events which are

704
00:40:17,040 --> 00:40:19,000
focused to the same audience as
we are.

705
00:40:19,600 --> 00:40:24,760
And we have a package where we
will help promote your event.

706
00:40:24,920 --> 00:40:28,840
And in return, there is a data
share button so that as somebody

707
00:40:28,840 --> 00:40:31,800
is buying a ticket for that
event, then they can tick a box

708
00:40:31,800 --> 00:40:34,560
that says, I'd like to get the
the pod news newsletter every

709
00:40:34,560 --> 00:40:37,440
day.
And I've certainly found that

710
00:40:37,440 --> 00:40:41,800
that has been really helpful in
finding a ton more people who

711
00:40:41,800 --> 00:40:44,920
are interested in the same thing
that our newsletter is about,

712
00:40:45,200 --> 00:40:49,200
you know, go out and find events
which are also focused at the

713
00:40:49,200 --> 00:40:51,920
same type of audience.
And I've certainly found that as

714
00:40:51,920 --> 00:40:56,880
being a very useful and helpful
way to find find more people.

715
00:40:56,880 --> 00:40:58,240
Yeah.
Right.

716
00:40:58,240 --> 00:41:02,520
And another, there's a platform
called Sub Stack that always

717
00:41:02,520 --> 00:41:06,280
gives you recommendations.
Well, if you like this

718
00:41:06,280 --> 00:41:09,240
newsletter, then you might like
these newsletters.

719
00:41:09,600 --> 00:41:14,400
I subscribe to several people
who are on Sub Stack.

720
00:41:14,640 --> 00:41:16,040
They're amazing.
They're amazing.

721
00:41:16,040 --> 00:41:19,400
One is Pen Pivot with that we've
already talked about before.

722
00:41:19,400 --> 00:41:21,720
And another one is, you know,
these are the only two that I

723
00:41:21,720 --> 00:41:26,200
actually pay good money for.
So one is Pen Pivot and the

724
00:41:26,200 --> 00:41:31,240
other one uses both my trigger
words, which is podcast strategy

725
00:41:31,800 --> 00:41:37,240
and it's by Chris Stone.
I want to say I think that's

726
00:41:37,240 --> 00:41:39,400
Stone.
Let me Scroll down here.

727
00:41:39,400 --> 00:41:41,400
It's in my notes.
Chris Stone.

728
00:41:41,440 --> 00:41:44,680
Yes, both of them are from the
UK, as a matter of fact.

729
00:41:45,240 --> 00:41:48,520
So yeah, so you've got to check
those out.

730
00:41:48,680 --> 00:41:52,920
But I like the recommendation
thing that you get if you don't

731
00:41:52,920 --> 00:41:57,520
like, if you like this one, then
you'll love these and it gets my

732
00:41:58,040 --> 00:42:01,040
you know, it gets my juices
going and if I see sometimes I

733
00:42:01,040 --> 00:42:04,400
have shiny panty syndrome and I
got to click on it so.

734
00:42:04,840 --> 00:42:06,840
Yeah.
And and of course that's that's

735
00:42:07,440 --> 00:42:11,280
only good if your newsletter is
on sub stack as well, because

736
00:42:11,280 --> 00:42:14,280
that's the only way that your
your newsletter will get into

737
00:42:14,280 --> 00:42:17,760
that algorithm.
But something relatively similar

738
00:42:17,760 --> 00:42:22,960
that we have done with a number
of other podcast newsletters is

739
00:42:22,960 --> 00:42:25,960
we've shared mentions in our
welcome e-mail.

740
00:42:26,200 --> 00:42:29,360
So you can set up a welcome
e-mail for every newsletter that

741
00:42:29,360 --> 00:42:32,360
you that you do on whatever,
whatever platform, essentially.

742
00:42:32,640 --> 00:42:35,040
And that welcome e-mail is, hey,
you know, thanks for joining.

743
00:42:35,040 --> 00:42:38,040
And you know, and this is what
to expect from our newsletter.

744
00:42:38,480 --> 00:42:42,600
And then it says something like,
while we have you, here are a

745
00:42:42,600 --> 00:42:44,920
few other newsletters that you
might find interesting.

746
00:42:45,240 --> 00:42:49,480
And so we end up swapping, you
know, mentions.

747
00:42:49,520 --> 00:42:52,160
I think Eurosounds is on there,
which is a newsletter all about

748
00:42:52,160 --> 00:42:55,720
podcasting in Europe, and
Earbuds is on there, which is a

749
00:42:56,080 --> 00:42:57,880
newsletter all about
recommendations.

750
00:42:58,200 --> 00:43:01,400
So that that that has certainly
been a useful way of, you know,

751
00:43:01,400 --> 00:43:03,640
if you're signing up for a
newsletter, you're in the mood

752
00:43:03,640 --> 00:43:07,040
to sign up for more things to
read, Why not capture that?

753
00:43:07,600 --> 00:43:10,640
Make sure that you can offer a
couple more in there as well.

754
00:43:10,640 --> 00:43:13,920
So that's handy for others on
this on this call.

755
00:43:13,920 --> 00:43:15,080
That's great.
James.

756
00:43:15,080 --> 00:43:16,680
Thanks so much for coming up on
stage.

757
00:43:16,800 --> 00:43:18,400
I really appreciate it.
James, I do.

758
00:43:18,640 --> 00:43:21,480
I do have another question.
For you, you talked about how

759
00:43:21,520 --> 00:43:25,360
you have a weekly and a daily
POC newsletter and that the

760
00:43:25,360 --> 00:43:28,120
daily is what makes the money,
so to speak.

761
00:43:28,400 --> 00:43:31,880
I just want to understand like
what does that mean to you?

762
00:43:31,880 --> 00:43:36,440
Because a lot of us do have
newsletters and start thinking

763
00:43:36,440 --> 00:43:39,320
about having newsletters and
we're just trying to figure out,

764
00:43:39,440 --> 00:43:45,040
you know, what does that mean in
terms of how to make the words

765
00:43:45,040 --> 00:43:49,120
turn into dollars, so to speak?
We could, we could get on to how

766
00:43:49,120 --> 00:43:51,840
the how the newsletter makes
makes money.

767
00:43:51,840 --> 00:43:55,840
But, you know, obviously on a
really basic level, if you're

768
00:43:55,840 --> 00:43:58,080
selling advertising in a
newsletter, which is one of the

769
00:43:58,080 --> 00:44:03,640
ways that I monetize it, then
you can't tell advertising on a

770
00:44:03,640 --> 00:44:06,960
day that you don't publish.
And so if you're publishing five

771
00:44:06,960 --> 00:44:09,960
days a week, then that's five
opportunities to go out and sell

772
00:44:09,960 --> 00:44:11,680
advertising rather than just
one.

773
00:44:12,000 --> 00:44:15,480
So on a really basic level,
that's why the Pod news

774
00:44:15,480 --> 00:44:18,720
newsletter makes, you know, as
much, as much easier to

775
00:44:18,720 --> 00:44:21,640
monetize.
But, you know, diversifying.

776
00:44:21,680 --> 00:44:23,840
That's fine.
I just was, I, I didn't realize

777
00:44:23,840 --> 00:44:26,120
that you monetize it that way.
And that's all I was really

778
00:44:26,120 --> 00:44:27,280
looking for.
Yeah, Yeah, Yeah.

779
00:44:27,280 --> 00:44:30,000
So thank you so much.
I, I, you know, there's a whole

780
00:44:30,440 --> 00:44:33,440
rabbit hole that we could go
down, but I know we got to do

781
00:44:33,440 --> 00:44:35,840
some other stuff.
And, and thank you so much for,

782
00:44:36,200 --> 00:44:38,680
for sharing your knowledge.
Hey, no worries, Alex.

783
00:44:39,000 --> 00:44:40,920
James, again, thanks so much for
popping in.

784
00:44:40,920 --> 00:44:44,840
This was great.
There is one other clip that is

785
00:44:44,840 --> 00:44:48,240
so important to me that we
include and I really, really

786
00:44:48,240 --> 00:44:51,280
want to play it.
Dan, are you back to play this?

787
00:44:51,920 --> 00:44:54,440
Yep, here we go.
The number one thing I really

788
00:44:54,440 --> 00:44:58,400
want to open with today is I
have fallen in love with e-mail

789
00:44:58,400 --> 00:45:01,120
marketing as an ethical.
Tool.

790
00:45:01,120 --> 00:45:05,800
For marketing, because it is
permission based marketing, if

791
00:45:05,800 --> 00:45:09,240
you're doing it correctly, which
means you're letting people opt

792
00:45:09,240 --> 00:45:13,600
in and opt out at their own will
and you're using what we call

793
00:45:13,600 --> 00:45:17,760
kind messaging and ethical
marketing practices, you can

794
00:45:17,760 --> 00:45:22,120
really make your e-mail list a
beautiful, beautiful community.

795
00:45:22,120 --> 00:45:26,120
And so you'll often hear me say,
you know, in my own trainings.

796
00:45:26,120 --> 00:45:29,200
Or out and about on the speaking
tour I'm currently on, or

797
00:45:29,280 --> 00:45:31,320
wherever that is.
Because if we start just

798
00:45:31,320 --> 00:45:36,320
thinking about the shift from
e-mail list to e-mail community,

799
00:45:36,600 --> 00:45:40,640
the whole energy shifts.
And there's just so.

800
00:45:40,640 --> 00:45:43,680
Much.
Fun you can have building a

801
00:45:43,680 --> 00:45:47,720
beautiful community that where
e-mail is now a two way

802
00:45:47,720 --> 00:45:51,680
conversation tool and not just a
broadcast of messages out to a

803
00:45:51,680 --> 00:45:55,880
list.
It was so important to me that

804
00:45:55,880 --> 00:45:59,480
we include that clip.
That was from a show that I

805
00:45:59,480 --> 00:46:02,320
produce.
It's called Life After Corporate

806
00:46:02,640 --> 00:46:09,400
and that was I think show number
think 206 or something from

807
00:46:09,400 --> 00:46:13,560
that, from that podcast.
But her name is Shannon

808
00:46:14,120 --> 00:46:18,680
Hernandez and she is an e-mail
guru.

809
00:46:19,240 --> 00:46:23,000
And I, I hope you tune into that
show because it was really

810
00:46:23,000 --> 00:46:25,200
great.
And just imagine your e-mail

811
00:46:25,200 --> 00:46:27,960
list as a room full of your
favorite people.

812
00:46:28,360 --> 00:46:32,280
How would you show up
differently versus, you know,

813
00:46:32,280 --> 00:46:35,920
just a bunch of faceless e-mail
addresses?

814
00:46:36,480 --> 00:46:39,520
So it was just really important
to me that I include that.

815
00:46:39,760 --> 00:46:42,080
I appreciate you indulging me on
that.

816
00:46:42,080 --> 00:46:46,560
So we are very close to the end,
but we still have to do our

817
00:46:46,560 --> 00:46:49,160
wins.
So I'm just going to go down the

818
00:46:49,160 --> 00:46:52,360
line here.
Ashley, what is your quick win?

819
00:46:52,640 --> 00:46:55,360
My quick win for the week is
that I got a new mouse and

820
00:46:55,360 --> 00:46:58,960
keyboard this week.
I had a really hard tech day

821
00:46:58,960 --> 00:47:01,280
yesterday.
My Bluetooth mouse and keyboard

822
00:47:01,280 --> 00:47:04,800
just would not cooperate and so
I got a new one.

823
00:47:04,800 --> 00:47:06,600
So that's my win for the week.
Awesome.

824
00:47:07,120 --> 00:47:11,360
Alex, my Co host, what is your
win for the day for the week?

825
00:47:11,360 --> 00:47:13,600
Sorry.
We survived without Mark, That's

826
00:47:13,600 --> 00:47:17,840
it.
Very true, Sid, and your win.

827
00:47:18,040 --> 00:47:20,600
So I'm going to say the same one
that I said last week, which is

828
00:47:20,600 --> 00:47:22,560
my kids are home and it's really
great to have them home.

829
00:47:22,560 --> 00:47:25,880
We had our first family dinner
last night with all four of us

830
00:47:25,960 --> 00:47:28,800
at the table for the first time
in several months.

831
00:47:28,800 --> 00:47:30,720
So it was really nice.
It's really great to have them

832
00:47:30,720 --> 00:47:33,200
home.
My daughter leaves on Monday, so

833
00:47:33,200 --> 00:47:35,920
it's only for a few days that we
have both of them here, but it's

834
00:47:35,920 --> 00:47:37,200
really great to have both of
them here.

835
00:47:37,240 --> 00:47:39,760
Awesome, awesome, Jonathan, your
turn.

836
00:47:40,200 --> 00:47:45,080
I'm going to do one for the
podcast, which is that we had

837
00:47:45,440 --> 00:47:49,120
completed 300 episodes as of
yesterday, which is a big

838
00:47:49,400 --> 00:47:49,920
number.
Yay.

839
00:47:50,360 --> 00:47:51,960
For us.
Exactly.

840
00:47:52,520 --> 00:47:59,080
And I know Amanda, I have two I
well, one, I got five baby

841
00:47:59,080 --> 00:48:01,000
chicks yesterday, so I'm so
excited about.

842
00:48:01,080 --> 00:48:02,480
That I'm.
In the background, they're

843
00:48:02,520 --> 00:48:03,560
excited now.
They're so cute.

844
00:48:03,640 --> 00:48:06,320
Oh my gosh, I love them so much
and they're so happy.

845
00:48:06,320 --> 00:48:09,040
I love them.
And this month at the store is

846
00:48:09,040 --> 00:48:12,080
just going so well and I'm just
super grateful for that too.

847
00:48:12,080 --> 00:48:14,760
So thanks for letting me share.
Imagine, imagine how much better

848
00:48:14,760 --> 00:48:15,960
it would go if you had a
newsletter.

849
00:48:15,960 --> 00:48:21,080
That would be great.
Yes, next week, Yvonne, let's

850
00:48:21,080 --> 00:48:23,120
see.
Well, I got to go skating 2

851
00:48:23,120 --> 00:48:26,520
times this week because it
stopped raining for a couple of

852
00:48:26,520 --> 00:48:30,720
days, so that I'm going to call
that my big win this week.

853
00:48:32,600 --> 00:48:34,480
Awesome.
And Dan?

854
00:48:34,840 --> 00:48:37,040
I have so many.
I guess the biggest one this

855
00:48:37,040 --> 00:48:40,320
week is I am officially a board
member for Main Street Cocoa

856
00:48:40,320 --> 00:48:43,640
Beach, which is a good move to
plug into communities.

857
00:48:43,640 --> 00:48:46,160
Awesome, awesome.
Dan, how did you do on your

858
00:48:46,160 --> 00:48:48,880
final?
Well, so one of them it was a

859
00:48:48,880 --> 00:48:52,920
pass or fail.
I got an 88 on my second one

860
00:48:52,920 --> 00:48:54,280
yesterday.
So there you go.

861
00:48:54,560 --> 00:48:57,600
OK, awesome.
Oh, and the first one was a pass

862
00:48:57,600 --> 00:49:01,120
Thanks.
OK, James, I'm including you.

863
00:49:01,280 --> 00:49:05,680
What is your win for the week?
My win is that I get to go home

864
00:49:05,680 --> 00:49:09,160
in 12 hours, so I'm looking
forward to that.

865
00:49:09,720 --> 00:49:13,040
Congratulations.
And Billy, what is your win for

866
00:49:13,040 --> 00:49:15,360
the week?
Who knows, my move to Puerto

867
00:49:15,360 --> 00:49:17,600
Rico is going good, so there we
all leave it there.

868
00:49:17,680 --> 00:49:21,760
That is awesome.
So my win for the week is that I

869
00:49:21,760 --> 00:49:26,480
got to host today along with
Alex and I appreciate that.

870
00:49:27,040 --> 00:49:30,080
And we're just we're going to
land the plane here today.

871
00:49:30,080 --> 00:49:34,080
We've unpacked the real power
behind newsletters and e-mail

872
00:49:34,080 --> 00:49:39,080
lists and how they're not just a
place to dump content, but an

873
00:49:39,080 --> 00:49:42,280
actual space to connect, to
sell, to serve your audience.

874
00:49:42,840 --> 00:49:46,760
And we talked strategy,
repurposing generosity and

875
00:49:46,760 --> 00:49:51,920
treating your list like your VIP
community, not just a broadcast

876
00:49:51,920 --> 00:49:54,680
system.
So here's some of your quick

877
00:49:54,680 --> 00:49:57,320
takeaways.
That e-mail is greater than

878
00:49:57,400 --> 00:50:00,440
algorithm.
You own your list, so use it

879
00:50:00,440 --> 00:50:04,080
wisely.
Give value, then sell

880
00:50:04,080 --> 00:50:08,960
confidently because selling is
serving when you do it right,

881
00:50:09,680 --> 00:50:15,480
Amanda, make it a habit.
Repurpose your podcast, your

882
00:50:15,480 --> 00:50:19,680
posts, even your voice notes.
So your next newsletter will

883
00:50:19,680 --> 00:50:24,160
already be half written.
So if today kind of lit a fire

884
00:50:24,160 --> 00:50:27,640
underneath you, make sure that
you grab the replay, check out

885
00:50:27,640 --> 00:50:30,720
the resources in the chat and
stay connected.

886
00:50:31,160 --> 00:50:35,840
And if something sparked an idea
or a pivot or a plan, well,

887
00:50:35,920 --> 00:50:38,600
don't keep it to yourself.
Comment in the Empowered

888
00:50:38,600 --> 00:50:42,200
Podcasting Facebook page.
And thanks for showing up and

889
00:50:42,200 --> 00:50:46,400
sharing today.
I appreciate it and for being in

890
00:50:46,400 --> 00:50:50,200
this creative room with me.
Now go make your newsletter

891
00:50:50,280 --> 00:50:53,440
actually work for your business.
You got this.

892
00:50:53,440 --> 00:50:57,160
So until Monday, have a good one
everyone.