Episodes

Public speaking is a strong marketing strategy. Getting paid to speak is an even better strategy because you earn money while promoting yourself or your product. Elizabeth Bachman, the go-to person for speaking, presentation skills, sales, and leadership, speaks on how you can get booked and get paid to speak using her five secrets. Elizabeth talks about what she does, who she works with, and how her experience directing an opera relates to public speaking. She shares why you need to be a speake...

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Marketing has gone a long way, and you must be updated with the current trends to be able to gain customers. Nowadays, there are many platforms for video, and the statistics are quite astounding for conversion rates for marketers who use video. Krista Kacey, the owner of Ignite Studios, talks about the benefits of using video marketing. She shares why it’s best to invest in quality equipment, write good content, and look good in front of the camera. Krista walks us through how video marketing at...

Marketing has gone a long way, and you must be updated with the current trends to be able to gain customers. Nowadays, there are many platforms for video, and the statistics are quite astounding for conversion rates for marketers who use video. Krista Kacey, the owner of Ignite Studios, talks about the benefits of using video marketing. She shares why it’s best to invest in quality equipment, write good content, and look good in front of the camera. Krista walks us through how video marketing at...

How can you add value to people when you haven’t identified their core human needs yet? Nowadays, most marketing campaigns forget that the key ingredient in driving profit to their business is developing an emotional connection with people. Today, we get an in-depth understanding of Tony Robbin’s Six Core Human Needs and how it can level up every campaign there is. Grasp the value of audience validity as we tackle how to get your message clear, concise, and consistent. Furthermore, learn the pro...

How can you add value to people when you haven’t identified their core human needs yet? Nowadays, most marketing campaigns forget that the key ingredient in driving profit to their business is developing an emotional connection with people. Today, we get an in-depth understanding of Tony Robbin’s Six Core Human Needs and how it can level up every campaign there is. Grasp the value of audience validity as we tackle how to get your message clear, concise, and consistent. Furthermore, learn the pro...

Having your creation registered is something you can do to protect your property, especially with all the imitations spreading nowadays. Jason Webb, an Intellectual Property Attorney and a partner at Pearson Butler, helps us understand intellectual property protection. Jason states that you can protect the things you created that are creative, new, different, distinctive, or have something special about them. He explains the importance of copyright, trademark, licensing, and trademark symbol, an...

Having your creation registered is something you can do to protect your property, especially with all the imitations spreading nowadays. Jason Webb, an Intellectual Property Attorney and a partner at Pearson Butler, helps us understand intellectual property protection. Jason states that you can protect the things you created that are creative, new, different, distinctive, or have something special about them. He explains the importance of copyright, trademark, licensing, and trademark symbol, an...

Many entrepreneurs often start their business thinking they can do everything. While that is true for a while, we all arrive at a point where our businesses become too much for us to handle, most especially as we continue to grow and get more clients. Jaime Jay has created a solution for those entrepreneurs out there who are facing the challenge of being overwhelmed with business. He founded and became the Managing Director of Bottleneck Virtual Assistants, a virtual assistant sourcing firm conn...

Many entrepreneurs often start their business thinking they can do everything. While that is true for a while, we all arrive at a point where our businesses become too much for us to handle, most especially as we continue to grow and get more clients. Jaime Jay has created a solution for those entrepreneurs out there who are facing the challenge of being overwhelmed with business. He founded and became the Managing Director of Bottleneck Virtual Assistants, a virtual assistant sourcing firm conn...

A company is set to fail if it doesn’t build a strong foundation. Talking about her organization, ScaleUP Enterprises LLC, and her newest initiative for online growth, ScaleUPCheckUp, Lauren Cohen highlights some of the mistakes startups tend to commit and overlook. Lauren is a graduate of York University and Osgoode Hall Law School in Toronto, Canada. She’s a global entrepreneur, a number one bestselling author, and a licensed attorney in both the USA and Canada. She tackles the importance of b...

A company is set to fail if it doesn’t build a strong foundation. Talking about her organization, ScaleUP Enterprises LLC, and her newest initiative for online growth, ScaleUPCheckUp, Lauren Cohen highlights some of the mistakes startups tend to commit and overlook. Lauren is a graduate of York University and Osgoode Hall Law School in Toronto, Canada. She’s a global entrepreneur, a number one bestselling author, and a licensed attorney in both the USA and Canada. She tackles the importance of b...

Audacity is what separates the hobbyist from the successful entrepreneur. By precisely being audacious, Aaron Young has become successful in multiple aspects of his career. He is a lifelong entrepreneur, trusted advisor to CEOs, and creator of the Unshackled Owner Intensive who believes that the willingness to take risks is what makes you achieve something. Fully embodying the concept of the unshackled business owner, Aaron inspires others to do the same by empowering them to build strong compan...

Audacity is what separates the hobbyist from the successful entrepreneur. By precisely being audacious, Aaron Young has become successful in multiple aspects of his career. He is a lifelong entrepreneur, trusted advisor to CEOs, and creator of the Unshackled Owner Intensive who believes that the willingness to take risks is what makes you achieve something. Fully embodying the concept of the unshackled business owner, Aaron inspires others to do the same by empowering them to build strong compan...

Hiring a PR firm costs a lot of money, but it’s necessary if you want to get exposure out there and get on shows. One important thing you need to remember before you do is to vet the people that you try to hire. Erin Saxton, public relations expert and President of eleven Communications, joins us to talk about the expectations when hiring a PR firm. She is best known for her connections and expertise in taking an idea and joining that idea with an instrumental plan and team to consult, connect, ...

Hiring a PR firm costs a lot of money, but it’s necessary if you want to get exposure out there and get on shows. One important thing you need to remember before you do is to vet the people that you try to hire. Erin Saxton, public relations expert and President of eleven Communications, joins us to talk about the expectations when hiring a PR firm. She is best known for her connections and expertise in taking an idea and joining that idea with an instrumental plan and team to consult, connect, ...

Everybody who’s anybody wants to get on the Oprah show, and Susan Harrow is the go-to person to get into Oprah and O magazine. Susan is a media trainer and marketing strategist. She helps clients shine on Oprah, 60 minutes, The Today Show, Good Morning America, and others. Working previously as a publicist, Susan would get hundreds of calls from people wanting to get on Oprah. It was out of that need that she created a training class and wrote a book called The Ultimate Guide to Getting Booked o...

Everybody who’s anybody wants to get on the Oprah show, and Susan Harrow is the go-to person to get into Oprah and O magazine. Susan is a media trainer and marketing strategist. She helps clients shine on Oprah, 60 minutes, The Today Show, Good Morning America, and others. Working previously as a publicist, Susan would get hundreds of calls from people wanting to get on Oprah. It was out of that need that she created a training class and wrote a book called The Ultimate Guide to Getting Booked o...

A lot of people, even those who are very successful in business, tend to think of brand and marketing as the exact same thing. Ellen Melko Moore distinguishes brand as the story of your offer and marketing as the different ways you share that story. Ellen is a brand specialization expert. She helps six to seven-figure coaches, consultants, and therapists create next-level offers that kill in the marketplace through “super tight” specialization and contagious articulation. Ellen discusses the sig...

A lot of people, even those who are very successful in business, tend to think of brand and marketing as the exact same thing. Ellen Melko Moore distinguishes brand as the story of your offer and marketing as the different ways you share that story. Ellen is a brand specialization expert. She helps six to seven-figure coaches, consultants, and therapists create next-level offers that kill in the marketplace through “super tight” specialization and contagious articulation. Ellen discusses the sig...

Coaches seem to be trying to be the next shiny thing in front of their customers through social media. This is what Liz Dederer, founder and CEO of Selling With Service, has observed. Liz shares what a coach must focus on instead of projecting themselves in social media as someone who will make the cash register ring. She talks about the abundance perspective every coach must have and why it’s essential to have a good conversation and listen to your clients rather than hiding behind a computer i...

Coaches seem to be trying to be the next shiny thing in front of their customers through social media. This is what Liz Dederer, founder and CEO of Selling With Service, has observed. Liz shares what a coach must focus on instead of projecting themselves in social media as someone who will make the cash register ring. She talks about the abundance perspective every coach must have and why it’s essential to have a good conversation and listen to your clients rather than hiding behind a computer i...

As a best-selling author of 27 books, Rebecca Morgan is a qualified expert to talk about writing books, getting published, and selling over 250,000 copies, which two of her books did. Rebecca is a CSP, CMC, an international speaker, trainer, and consultant who specializes in creating innovative solutions for the workplace effectiveness challenges. She co-publishes SpeakerNet News, the weekly ezine of best practices tips for speakers, trainers, and authors around the world. Rebecca shares about w...