Episodes

In this episode, Rich and I dive deep into the world of personal branding on LinkedIn and unveil powerful strategies to elevate your brand presence. Join us as we explore how to build an authentic brand persona that resonates with your audience and showcases your unique value proposition. Discover the importance of trust-building and how it forms the foundation for meaningful connections on LinkedIn. Learn effective techniques for engaging with others through comments and fostering genuine conv...

In this episode, we delve into the untapped potential of LinkedIn and why it should be an essential tool in your professional arsenal. Join Rich and I as we explore the reasons why LinkedIn is often underutilized as a platform and why you should be leveraging it to advance your career. From missed networking opportunities due to a closed mindset to dealing with spam messages, we cover it all. Discover the top reasons why LinkedIn should be a priority for every professional, entrepreneur and po...

In this episode, we explore innovative approaches to monetizing your podcast that go beyond traditional advertising. Join us as we delve into strategies that can help you maximize your podcast's earning potential and create additional revenue streams. We challenge the conventional thinking around podcast monetization and offer alternative methods that can transform your podcast into a profitable venture. Discover fresh perspectives on leveraging your podcast's unique strengths to engage with yo...

In this episode, we cover how to leverage your podcast to create a merch line that aligns with your audience and adds an additional revenue stream to your pocket. We cover the steps you need to take and what you need to know when creating a merch line for your podcast. Learn about: [0:00] Intro [2:35] Identifying the type of merch you want to create [3:05] Determining the style, branding and feel [3:35] How to sell your merch [4:25] Setting up your merch store [6:45] Creating exclusivity...

This episode answers the age old question: how do you make money from your podcast as a creator? There are many ways to diversify your podcast revenue and income streams, and today we cover everything from how to monetize your podcast beyond the traditional ads and sponsorships, and leverage strategies like affiliate marketing, crowdfunding, Patreon, memberships, live events and courses. Remember, there is no ‘one size fits all’ approach to monetizing your podcast, and you can trial and error ...

In this episode, we delve into the world of podcast advertising, uncovering the key differences between partnerships and sponsorships. Join me as we explore various types of ads to run and the advantages of host-read versus baked-in ads. Discover effective strategies for charging your ads and partnerships to ensure fair compensation for your hard work. Learn how to approach potential sponsors with confidence, utilizing research to find brands and companies that align with your show's vision and...

Have you heard about social audio and wondered if it's worth integrating into your podcast marketing plan? In this episode, we explore the world of social audio and how it's impacting the podcasting industry. Marc shares insights on the benefits of social audio, the community that's built on these platforms, and the impact of being a creator in this space. We also discuss best practices for hosting a Clubhouse room, how to increase your authenticity and relatability, and the importance of empha...

Are you looking for a way to streamline your podcast production process and elevate your content creation? Look no further than ChatGPT. In this episode, Marc and I explore the benefits of using ChatGPT for content creation and how it stacks up against other AI tools. He shares tips on how to use AI to generate content ideas and keep that storytelling piece intact. We also discuss how ChatGPT can streamline your podcast production and save you time. Plus, learn about the three major benefits of...

Are you curious about how AI can take your podcast to the next level? In this episode, Marc Ronick shares how to use ChatGPT to create dynamic podcast content. We explore how to start using AI in your podcast, the parts of the podcasting process AI can help with, and how to train your AI. We also dive into the ethics of using AI in podcasting, the potential dangers of ChatGPT, and how embracing technology is key to avoiding becoming obsolete. Marc Ronick, a podcasting veteran with over 17 year...

Are you struggling to grow your podcast audience? The solution may lie in your mindset. In this episode, we explore the power of mindset in podcasting and how it can make or break your success. Marc Ronick joins me for part 1 of this four–part series and shares tips on finding your 'why', using language to make your listener feel included, and how to reframe your mindset when it feels like listeners don't care. We also discuss the dangers of self-sabotage and the importance of patience and cons...

Are you tired of constantly creating content for your business, only to feel overwhelmed and stressed out? What if we told you there was a way to simplify the process while still reaching your target audience? In this episode, we'll explore the benefits of using private audio feeds in your business and how they can take the stress out of content creation. In the first segment, we'll discuss the advantages of utilizing private audio feeds for your business. From fostering a sense of exclusivity ...

Are you tired of struggling to attract and retain your target audience through traditional marketing methods? Do you want to know the secret to creating a loyal following that engages with your content? Look no further than private audio feeds. In this episode, we explore the world of private audio feeds and their importance in marketing. Kim joins me to discuss the various types of marketing you can do with private feeds, including using them as lead magnets to attract potential clients. We a...

Are you team audio or video? Or if you’re like me, you’re team ‘both’! There is so much value in using audio and video in your content creation process. But how can you leverage the audio portion and create a lasting, memorable and meaningful experience for your community? In this episode, part 2 of four of my series with Kim, we’re talking about the use of both video and audio in private podcasting, and highlighting how the two mediums can complement each other rather than compete. We also co...

Have you ever considered starting a private podcast for your business or personal use? If not, you might be missing out on some key benefits that could skyrocket your podcast to the next level. In this episode, Part 1 of four in our series about private podcasting and private audio feeds, Kim Tradewell joins me to give us the skinny on all we need to know. Kim is an expert in the world of private podcasting and audio overall, and she'll be sharing why you should consider a private podcast or ...

What are the four key parts you need to know when it comes to starting your podcast? In this episode, we're discussing how to create your podcast name, tips for writing your show description, creating the perfect trailer, writing an impactful intro, what goes into a podcast outro, and how to structure episode ideas. So, whether you're just starting out or looking to improve your existing podcast, this episode is for you. Creating your podcast name Your podcast name is your brand, so it's impo...

Are you considering pitching or selling during a podcast interview but not sure how to do it without coming across as pushy? Do you struggle with finding the right balance between speaking and listening as a host or guest? And what about those moments when you accidentally interrupt your guest while they're speaking? These are just some of the common challenges that can arise during a podcast interview, and in this episode, we'll explore tips and strategies for navigating them with ease. Joi...

Are you wondering why your podcast interviews are not reaching the audience you had hoped for? Do you bring guests on your show only for them to not share your episodes? There’s a reason for that, and we’re diving into it with Jason Cercone. In this episode, we explore why guests don't share their podcast interviews and provide valuable tips on building relationships with guests after the recording is done. We talk about why not sharing your episodes is a waste of your time, and the importance...

Are you struggling to create compelling podcast content that resonates with your audience, and keep them coming back? Hear me out! As a podcast guest or host, the conversation you have on a podcast itself is amazing, but maybe you’re having a hard time translating that to your content online. In this episode, I sit down with podcast branding strategist and experienced podcaster, Jason Cercone, to discuss how to get the best content from your interviews and create compelling content for your po...

Are you looking to up your podcasting game and become a sought-after guest? Are there specific attributes podcast hosts look for when picking their guests, and if so, where do you learn more about how to be a great guest? In this episode of As It Relates to Podcasting, Jason Cercone joins me to discuss the key elements for securing podcast guest slots, how to be an excellent podcast guest and host, recording equipment and much more. Jason is a podcast branding strategist, author, and experien...

Learn how to measure the success of your podcast social media strategy using analytics with Derek Videll. Derek Videll, the host of The Social Media Entrepreneurs podcast and Founder of socialbamboo.com, is an experienced social media expert who teaches creators and entrepreneurs how to effectively utilize social media. In this episode, we will be discussing the important analytics to pay attention to in order to understand how your content is performing. We'll cover which social media metrics...

Whether you're a seasoned podcaster or just starting out on social media, this episode is for you. Learn how to maximize your reach through social media influencers and guesting with Derek Videll. Derek Videll, the host of The Social Media Entrepreneurs podcast and Founder of socialbamboo.com, is an experienced social media expert who teaches creators and entrepreneurs how to effectively utilize social media. In this episode, we explore the benefits and best practices of being a guest on othe...

Are you tired of creating great content for your podcast, only to have it go unnoticed on social media? Learn how to create engaging content and how to use social media to promote your show with Derek Videll. Derek Videll, the host of The Social Media Entrepreneurs podcast and Founder of socialbamboo.com, is an experienced social media expert who teaches creators and entrepreneurs how to effectively utilize social media. In this episode, we talk about the best type of content to create for so...

Learn about the power of social media for building your podcast audience with Derek Videll. Derek Videll, the host of The Social Media Entrepreneurs podcast and Founder of socialbamboo.com, is an experienced social media expert who teaches creators and entrepreneurs how to effectively utilize social media. In this episode, he shares his insights on how to use social media to grow one's podcast and reach a wider audience. We talk about the importance of choosing the right platforms, creating im...

Learn how to monetize on TikTok, as it relates to podcasting. My guest today is Melissa Hughes, a TikTok influencer, international speaker and best selling author. She has been booked twice on The Kelly Clarkson Show and featured for the New York Times Best Seller “Primal Scream” on NBC. She has over 238,000 followers on TikTok with over 9 million likes. She is also a best selling author of a book She Can Laugh along with a children’s book called, “Mommy Loves You When”. She has also done miss...