Episodes

Learn how to create and repurpose content for TikTok, as it relates to podcasting. My guest today is Melissa Hughes, a TikTok influencer, international speaker and best selling author. She has been booked twice on The Kelly Clarkson Show and featured for the New York Times Best Seller “Primal Scream” on NBC. She has over 238,000 followers on TikTok with over 9 million likes. She is also a best selling author of a book She Can Laugh along with a children’s book called, “Mommy Loves You When”. S...

Learn how to create a TikTok video and what you need when it comes to TikTok Tech, as it relates to podcasting. My guest today is Melissa Hughes, a TikTok influencer, international speaker and best selling author. She has been booked twice on The Kelly Clarkson Show and featured for the New York Times Best Seller “Primal Scream” on NBC. She has over 238,000 followers on TikTok with over 9 million likes. She is also a best selling author of a book She Can Laugh along with a children’s book call...

Learn why you need to be on TikTok, as it relates to podcasting. Thanks for joining me for this episode, where we will explore the ins and outs of the TikTok algorithm and how it relates to podcasting. My guest today is Melissa Hughes, a TikTok influencer, international speaker and best selling author. She has been booked twice on The Kelly Clarkson Show and featured for the New York Times Best Seller “Primal Scream” on NBC. She has over 238,000 followers on TikTok with over 9 million likes. ...

What are the top 5 podcast trends for 2023? Are you curious about where the industry is headed in the new year? As the popularity of podcasting continues to grow, it's important for podcasters to stay up-to-date on the latest trends and techniques in the industry. In 2023, we can expect to see a number of exciting developments in the world of podcasting, including the increased use of artificial intelligence and automation, a focus on monetization through various methods, interactive and immer...

Learn generating high quality leads through your podcast, as it relates to podcasting, with my guest Lisa Anne. In this final episode of our four-part series, Lisa Anne shares why email marketing is key in increasing your podcast downloads, and how to do it with an effective lead generation strategy. We talk about what a ‘lead’ is for a podcaster, how to attract new listeners, convert them to subscribers, and encourage them to join your newsletter. We also talk about the importance of relation...

Learn the best types of Facebook and Instagram ads to run, as it relates to podcasting, with my guest Lisa Anne. In this third episode of our four-part series, Lisa Anne shares why we should never boost an Instagram or Facebook post, which ad type you should create for your podcast (there are 13 different types of ads you can choose from), the power of ‘link click’ ads, what Pixels are and why they don’t work for podcast ads, and so much more. Lisa Anne is a self-made entrepreneur, a global ma...

Learn how to structure a high converting ad, as it relates to podcasting, with my guest Lisa Anne. In this second episode of our four-part series, Lisa Anne takes us through the three different types of ads you can run, how to run video and still-image ads, and the structure of your ad copy (there are 3 parts to this – stay tuned). Lisa Anne is a self-made entrepreneur, a global marketing agency owner, digital course creator, podcaster and one of the most sought after Digital Marketing experts...

Learn the fundamentals of paid ads, as it relates to podcasting, with my guest Lisa Anne. In part 1 of this four-part series, Lisa Anne takes us through everything you need to know when it comes to using paid ads to help grow your podcast reach. As we get into this series, you will learn how to build a lead generation strategy that combines paid advertising with email marketing and free resources, so you can increase your podcast listenership. We’re talking about what you need to have prepared...

Learn the best practices when it comes to designing pins that convert to downloads, as it relates to podcasting with Samantha Lynn. If you’ve been following along our series, you now know how to optimize your profile, leverage keywords and how to create content for longevity on Pinterest. So what are the top tips podcasters must know when it comes to designing pin templates? Is there a perfect combination of pin types you should use? How do you create the right strategy with your content on Pi...

Learn what type of content is best for Pinterest, as it relates to podcasting with Samantha Lynn. Creating content for Pinterest can feel overwhelming. Between the different types of pins you can create, to the abundance of content you already have from your podcast, it can be challenging to know exactly where to channel your energy when creating content for Pinterest. In this third episode of our four-part series, Samantha and I discuss the different types of pins you can create, and she give...

Learn the 4 tips to optimize your pinterest profile, as it relates to podcasting with Samantha Lynn. Does what’s on your Pinterest profile really matter? Having an optimized Pinterest profile is so much more than simply creating an account and putting up a photo. The pictures you use, graphics you create, and descriptions you write on your pins and boards matter. Each piece works together cohesively to optimize your profile and signal to the algorithm that your content is worth paying attention...

Learn why you should be marketing your podcast on Pinterest, as it relates to podcasting with Samantha Lynn. What’s the purpose of leveraging Pinterest as a podcaster? Does it really make sense to spend time creating content for this platform? Pinterest is a hidden gem of a resource that allows creators longevity with their content, while hitting their target audience in a meaningful way. In this first episode of our four-part series, Samantha and I talk about the purpose of using Pinterest a...

Learn the five steps for a successful podcast launch, as it relates to podcasting with Nick Nalbach. You’ve created the idea for your show, you’ve put in the work to record the episodes and get your content edited and you’re ready to hit publish. But, you really aren’t sure how to get people to listen to your podcast – how do you launch this thing? This is what we’re covering in this episode with Nick, so that you don’t show up to your podcast launch unprepared and really with no idea of how t...

Learn how to pick your podcast hosting platform and submit to directories, as it relates to podcasting with Nick Nalbach. What’s a podcast hosting platform? How do you optimize it and format it properly? Are you on every single podcast directory you should be? Spoiler: even if you’re a seasoned podcaster, you might not be! In this episode, Nick Nalbach and I dive deep into how to pick your podcast platform and submit to directories, as it relates to podcasting. We talk about which hosting plat...

Learn what podcast equipment you need, as it relates to podcasting with Nick Nalbach. Are you ready to uplevel your podcast and video equipment AND not necessarily spend a ton of money? Nick Nalbach is back for episode 3 of our 5 part series, and in this one, we’re talking about what podcast equipment you need, as it relates to podcasting Tech is one of the biggest questions I get from my clients, and it’s the most overwhelming one that stops podcasters dead in their tracks. We’re diving into ...

Learn how to pick your podcast name, niche and episode structure, as it relates to podcasting with Nick Nalbach. Today’s conversation is about setting up the foundational items for your podcast so that you don’t launch into the abyss – or even worse, you launch and no one listens. Do you know who you’re talking to? What are the key elements you need to consider when picking your show name? What makes your podcast searchable? How do you structure your episodes? Or create a show description? We ...

Learn what's holding you back from starting your podcast, as it relates to podcasting with Nick Nalbach. Let's face it. As entrepreneurs, there are so many different blocks that we hit on a daily basis, and your podcast journey is no different. In fact, your mindset is one of the most critical pieces in this entire journey – more than your tech and setup. In this episode, we’re talking about the mindset blocks that come in every stage of growth, the imposter syndrome that we feel on a daily ba...

I’m taking you behind the scenes into my journey, as it relates to podcasting. Simona Costantini is the Founder and CEO of Costantini Productions, a full-service podcast production agency. She is also the Executive Producer and Host of two podcasts: Happiness Happens Podcast and As It Relates to Podcasting. She helps women entrepreneurs in the parenting, wellness and marketing spaces bring their personality, brand and passion to the mic by helping them launch, manage and grow their podcasts. ...

Do you ever look at your favorite podcaster and wonder how they grew such a successful show? How do these podcasters show up week after week with epic content and an engaged audience? What's their secret? And how did they achieve so much success? Is it all really just great marketing? And is it even possible to have a successful podcast if you're not famous? I say yes! And this show will take you backstage to answer all your burning questions and reveal all the behind the scenes secrets as it...