Episodes
Feb. 1, 2024
What is Podcast SEO and Why You Should Care with Anthony Nwaneri (Part 1)
In the vast expanse of podcasting, and the work we do with clients within the agency, I often think about how to make sure podcasts stand out and draw more listeners. This is where podcast SEO becomes crucial. In this episode...
Jan. 25, 2024
PR Strategies for Speaking Engagements, Book Launches, and Brand Deals with Lauren Cobello (Part 4)
Welcome to the final episode of our four-part series with Lauren Cobello, the founder and CEO of Leverage with Media PR, and a renowned national TV personality, three-time bestselling author, and a prominent figure in the wor...
Jan. 19, 2024
Through the Noise: Mastering Public Relations to Stand Out with Lauren Cobello (Part 3)
In today's crowded market, it can be a challenge for creators and podcasters to stand out and gain recognition. One often overlooked strategy is leveraging the power of public relations (PR). In this episode, we will explore ...
Jan. 11, 2024
Building Your Brand Using Books, PR, and Speaking Gigs with Lauren Cobello (Part 2)
In today's digital age, building a brand requires a multifaceted approach. It is not enough to have a great product or service; you also need to establish yourself as an authority in your field. This is where leveraging books...
Jan. 4, 2024
Why Every Creator Should Write a Book with Lauren Cobello (Part 1)
In the ever-expanding world of entrepreneurship, it's becoming increasingly important to stand out from the crowd and establish credibility. One powerful tool that every entrepreneur should consider is writing a book. In this...
Dec. 28, 2023
2024 Predictions for the Podcast Industry: AI, SEO, and Video Strategies
Welcome to "As It Relates to Podcasting", the go-to place for all things podcasting, from launch strategies to growth techniques. In this blog post, I will delve into the exciting advancements happening in the podcast industr...
Dec. 23, 2023
How to Convert Podcast Listeners into Paying Customers
By now, I hope you’re getting ready to enjoy the holiday season and taking some time off to relax and recharge. I say this all the time – it's important to slow down in order to speed up and stay creative. If you’re like me, ...
Dec. 14, 2023
3 Ways to Make Money Podcasting
In today's podcast episode, we are diving into a topic that is essential for podcast creators - generating revenue. We will explore three main ways to monetize your podcast and turn your podcast success into overall business ...
Dec. 7, 2023
12 Areas to Audit in Your Podcast
Do you audit your podcast? What are your podcast KPIs? And how do you measure the growth of your show month over month, year over year? In this episode of As It Relates to Podcasting, we cover the importance of podcast auditi...
Nov. 30, 2023
Prepping Your Podcast for the Holidays: 5 Tips You Need
In this podcast, I share five crucial tips for preparing your podcast during the holiday season or any planned hiatus. The strategies covered include scheduling ahead and batch recording, communication with the audience, plan...
Nov. 23, 2023
PART 4 - How to Take Time off As a Podcaster with Ana Xavier
In this final part of a four-part series, Ana and I have an in-depth discussion on how to keep a podcast active during a sabbatical, hiatus, or planned time off. We discuss various strategies such as batching content, leverag...
Nov. 16, 2023
PART 3 - 5 Secrets to Double Your Podcast Downloads with Ana Xavier
In this episode, we deep dive into podcast analytics with Ana Xavier, starting with the significance of IAB stats versus other metrics. We offer insights for podcast managers who can't access a client's full backend, emphasiz...
Nov. 9, 2023
PART 2 - Unique Podcast Social Media Strategies to Increase Engagement and Visibility with Ana Xavier
In this episode, Ana and I take a deep dive into essential strategies to enhance your podcast's impact and reach. We dive into strategically reviewing your podcast, focusing on the critical elements that can make it stand out...
Nov. 2, 2023
PART 1 - Getting Over Your Podcast Fears with Ana Xavier
In this podcast episode, Ana and I discuss the mindset required for podcasting success. We tackle the common concern of "needing more downloads," emphasizing the value of progress and authenticity over raw numbers. We also ex...
Sept. 28, 2023
Launch Your Podcast in 3 Easy Steps
In this final installment of our four-part series, we delve deep into the critical aspects of launching a podcast successfully. Whether you're a seasoned podcaster or just starting out, this episode offers invaluable insights...
Sept. 21, 2023
The Only Recording and Video Equipment You Need
In this episode, we’re talking about all of the essentials you need to record your podcast! Creating an ideal podcasting environment is crucial, and we guide you through the process of setting up your podcast recording space,...
Sept. 14, 2023
Production Schedules, Guest Etiquette, and Game-Changing Social Media Promotion
Welcome back to the podcast as we continue our journey through the intricate process of launching a podcast. As your host, I'm excited to guide you through the essential aspects of podcast production, offering valuable insigh...
Sept. 7, 2023
Naming Your Podcast, Writing Descriptions, Trailers, and Intros & Outros
Welcome to another episode of As It Relates to Podcasting. In this episode, I’m flying solo and we've got a jam-packed agenda to help you shape your podcast's identity and make it stand out in the bustling world of audio cont...
Aug. 24, 2023
PART 4 - How to Create Epic Video Content with Lloyd George
In this episode, we explore the dynamic world of video podcasting. From the buzz around video's role in breaking down podcasting taboos to leveraging its power for growth, this episode covers it all. We break down the in-pers...
Aug. 17, 2023
PART 3 - 3 Ways to Secure Your Next Brand Deal with Lloyd George
In this episode, Lloyd George and I are spilling the tea on brand deals and influencer know-how! Get ready to learn the ropes from the ground up, as we dive into pitching strategies, negotiation tactics, and the evolving land...
Aug. 10, 2023
PART 2 - Create Podcast Content That STANDS OUT with Lloyd George
In this episode, Lloyd George and I dive deep into the dynamic world of content creation, exploring the ongoing clash (if you want to call it that) between Podcasting and YouTube. We analyze the distinct listening habits of p...
Aug. 3, 2023
PART 1 - Are You Making These Podcast Growth Mistakes? with Lloyd George
Discover the truth behind podcast growth as we debunk myths and reveal the importance of consistency and time investment. Learn to create compelling content that resonates with your audience while avoiding common pitfalls and...
July 27, 2023
PART 4 - Crafting Your LinkedIn Marketing Strategy: Personalization, Value, and Podcast Promotion with Rich Perry
In this episode, Rich and I dive deep into the world of LinkedIn marketing and provide valuable insights to help you create an effective strategy for promoting your brand and podcast on this powerful platform. Join us as we e...
July 20, 2023
PART 3 - Unleashing LinkedIn's Content Power: Creating Impactful Posts, Newsletters, and Personal Branding with Rich Perry
In this episode, Rich and I get into the world of LinkedIn content creation and share valuable insights to help you make the most of this vibrant platform. Join us as we explore the types of content that thrive on LinkedIn, u...