Human Is the Only Move Left: Rachel Allen on Copywriting, AI, and Making Words Make Money

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So I'm like, I'm going to wait now. We're live.

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And I don't know who I, I don't, I don't know

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who this is. I know it's Rachel Allen and I think

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she loves words. So she'll let us know and Rachel.

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Okay. So we know three things, right? We know

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because sorry, I'm going to show you this, my

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book and scripted brilliance. So Rachel, here's

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the deal. I am doing for pod match, which I love

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and how we're met. We're here on pod match. Thank

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you, Alex. All the speakers that I am speaking

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with are going to be featured in this book. And

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so this is my first book. And then I think I'll

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pick another color like green. And so very excited.

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So thank you. So we're doing this on chatter

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social live and streaming live. Who knows where

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and. My bangs look good today though so that's

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a good thing Rachel. So Rachel we don't know

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who you are but the goal is everyone will find

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out who you are and you're going to be in a book

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and it's going to be published by PodFest and

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it will be also in the book we will interview

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Alex and it's a beautiful book see it's it's

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uh it's 15 chapters. though this is 16 because

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the first chapter is on chatter social. Okay,

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it doesn't read like an interview, it reads like

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a real nice narrative. Oh, I love that. Introduce

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yourself. I have no idea where you are. Hi, I'm

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Rachel. So I run Bolt from the Blue Copywriting.

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And as Adrienne said, I do love words. It's what

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I've done all of my life. And it's the only job

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I've ever had. So in my incarnation as the owner

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of Bolt from the Blue Copywriting, I do marketing,

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which basically means I make words make money.

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I love that. Now, of course, I got to ask that

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question, the elephant in the room. Yeah. I'll

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say, yeah, okay, so you now those two, those

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two words, or no, two, two letters, no, two,

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two letters, I'm not feeling good today. So two

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letters, and I won't say the first, I'll just

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say the last one goes with I. Right, right. Yes.

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What would you, would Shallie just spiel about

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it? I, people ask me a lot about this. I can

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imagine, because we hear copywriting and then

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the first thought is, well, do I really need

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a copywriter? What's the difference? I can use

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ChatGPT and it will write up everything, including

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telling me why I feel sick today. Right. I mean,

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you are welcome to do that. And if it works for

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you, like. My very congratulations. But my take

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on it as someone who's been doing this for 17

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years is that it makes a fantastic marketing

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intern, but you definitely don't want to publish

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the end product of whatever it gives you. And

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if you're doing something that requires any degree

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of nuance or irony or sarcasm or personality,

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like marketing, you probably don't want to rely

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on it because it's not going to present you in

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the best light. I love that. Rebecca, I'll bring

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you up, honey, if you want to come up. It doesn't.

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It doesn't. It's funny. So this is actually a

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marriage with a secret sauce I can never share

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that does work. But if you do try to take the

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podcast interviews and use, like you said, AIs.

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Maybe you'll get one chapter and then boom, it

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goes down and you're right. And then the dashes,

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you could say all the time, make it not look

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like AI and it can't. So 17 years ago when you

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started, did you even think that you would have

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to worry about people questioning you about AI?

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I mean, 17 years ago when I started, I didn't

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even really know what... marketing was. I had

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no plans to do this. I didn't know what copywriting

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was until the day I started doing it. I fell

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into it completely backwards. And so no, I would

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have never thought if somebody would ask me about

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a robot intern taking my job. That's funny. What

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was backwards like for you? How did you fall

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backwards? Well, I had gone to school for journalism.

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And I graduated into 2008, which was a super

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fantastic time for everyone. And the only job

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I could get was unpacking boxes at the Old Navy

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warehouse on the 5 a .m. shift. And I was like,

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I don't want to do this with the rest of my life.

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So I thought, what's the furthest away I can

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get from Tennessee? And the answer to that is

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Hong Kong. So I bought a plane ticket and I went

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and I did not get a work visa so I landed there

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with like 200 bucks in my bank account and I

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had to make rent and so I started googling like

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how to make money online which is like Slightly

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less ridiculous than than it was now, but still

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pretty pretty silly But I found this job that

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came up and they were like, okay We're gonna

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pay you three dollars and 25 cents to write 600

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words and I was like done So I did it and I loved

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it and they paid me the money and it was so addictive

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that the thought that anybody would pay me to

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write I I just had to do more Wait three dollars

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and 25 cents for 600 words. Was that a good deal

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back then? Oh, no, it was terrible It was awful

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money even back then And then what were you writing

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about? It was an advertisement for you know,

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they this might have been before Airbnb But like,

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you know, they do those like Airbnb experiences

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you can buy This was an experience to get a flight

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in a World War two biplane like a Red Baron plane.

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Oh Wait, so where was this a company out of Hong

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Kong or the United States? I think it was out

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of the United States. I'm pretty sure it was

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a content mill Wow Wow, that is so interesting.

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So they, so you're there. And then did you enjoy

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the writing about the experience? Like did they,

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how did you experience the experience to write

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about it? I mean, I didn't get anywhere near

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the actual experience. I just researched it and

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kind of like imagined what it must be like and

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wrote something based off of that. And like,

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I love the research part of it. I thought that

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was super fun. That's one of my favorite things

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to do anyway. So I was like, someone will pay

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me to read about things and then write. Okay,

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sure. So then okay, so now you've got the job

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you're working you're in Hong Kong Are you staying

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in Hong Kong or do you go back to the United

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States? I stayed in Hong Kong for about two years

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and then over the next ten years I moved pretty

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much every six months across Asia and Europe

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Wow Wow, so you're young and and kind of like

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doing so you weren't teaching English as a second

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language No, no, I know I looked at it, but I

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never ended up going that route My son went to

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Shanghai and taught English and second language

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and stayed there for almost 10 years. That's

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why I'm asking you that's interesting. So at

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what point did you realize, okay, I'm gonna make

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this not only a business, but a business I'm

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going to actually create a company. Well, I got

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about like three years in and I remember it really

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clearly because on the outside I was like. Living

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the entrepreneur dream. I was living on this

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beautiful island in Greece and I would work in

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the mornings and like sunbathe all afternoon

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and like Strapping young Greek men are delivering

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me hand -pressed orange juice every morning and

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I was so anxious all the time because I knew

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that I was about to like work myself out of the

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W2 job market because I'd been out for so long

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and I was like but that's not the plan like I

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can't run a business. What do I know about doing

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all of this? And after this entire summer of

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like, like grinding anxiety, I decided that I

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was going to give myself one more year and I

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was going to do a master's degree. So I did my

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master's degree in London. And at the end of

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that year, the choice was do a PhD or make this

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into a real business. And I decided to make it

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into a real business. Sorry, you're cutting in

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and out. What country are you in right now? I'm

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in Tennessee. So where are you now? Oh, OK. I'm

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thinking because you're coming in and out. I'm

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like, maybe you are in. Sorry about that. Like,

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you know. What point did you I get the W -2 part

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of it and like feeling going to work your way

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out. But were you secure knowing that you knew

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where your next jobs were coming from as a freelancer?

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Oh, absolutely not. It was like a total like

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month by month. I had no idea whether I was going

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to be able to pay my rent for month to month,

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because I wasn't really trying to run it as a

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business. And so I didn't do a very good job

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at it the first couple of years. I thought it

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was just like freelance. Yeah. Oh, man. All right,

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hold on. I'm going to I'm going to fix this a

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little bit so that we show up a little better.

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Let me just do this stream. OK. Thank you for

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that. This is so interesting. This is so fascinating.

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Were you receiving, were you living off the income

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you were making by writing or was there family

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income that was coming in something else? It

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was just me, just writing. And being able to

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travel like that. You wouldn't be able to do

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that now, would you, with the cost? Yeah, and

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I mean, it was also, like, it sounds very glamorous

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from the outside, but it's, you know, staying

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in the cheapest places I can find or looking

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for really good flight deals or going to a country

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just because it was cheaper, you know? So, like,

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it was awesome. And the, like, hashtag luxury

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entrepreneur life was, it's not exactly how it

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cracks up to be. Okay, kind of like an influencer,

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you're showing us some way that... what how it

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looks. Welcome Curtis to the room. Hello. I got

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Diana. We have Diana and Curtis in the room.

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That is lovely. We are streaming live just to

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be clear, not just on chatter. We're streaming

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live on LinkedIn, three places on Facebook, YouTube,

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and X. So all right. So what I want to switch

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for a second. Bolt from the blue copywriting.

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Is that the name of your phone company named

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Bolt? Yeah. Okay. Where'd that come from? Well,

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funny enough, it literally sort of struck me

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like a bolt from the blue when I was living in

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this really awful town outside of London. And

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I had decided to rebrand from just my name. And

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I went through several really silly iterations

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and names that no one understood. And I was trying

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to think about what really good marketing copy

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does. And it really does hit you like a lightning

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bolt. It hits you and you can never see something

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the same again. And so I was like, yeah, that's

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exactly the feeling that I want people to have.

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Love it. It's a long name bolt from the blue

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copywriting. Yeah every time I have to give somebody

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my email It's a real pain, but I have tried What

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is your email give it to us? Let's hear. Yeah,

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it's hello at bolt from the blue copywriting

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calm No, you didn't do that did you I mean it

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was taken all the bolts from the blues were taken

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So I was like, well, I guess this is you know,

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at least it's memorable That is so funny. Okay,

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so now all right, so then you you come back to

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the United States When did you go from a freelancer

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to actually opening up your business? So after

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I did my master's degree in London I decided

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to open up a business there and so my first company

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was actually in the UK like it was still me but

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officially in the UK and I did that for a couple

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more years and then I moved to DC and moved the

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company to the United States Okay, and then what,

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so that was, what year was that? 2016. Okay,

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so 2016. Okay, and then you have your, you open

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up the business. And now, how are you getting

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the business? What are you doing to start to

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get clients and get the work again? Are you using

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Upwork or any other program or just down and

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looking for clients? Well, I've always been referral

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based. Even now, we're about 80 to 85 percent

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referral based marketing. So when I was in London,

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I had sort of transitioned from the content mills

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into working with one to one clients. And I was

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really fortunate to be able to work with someone

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who was kind of a big name. in the London world.

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And she was very generous in introducing me to

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people. And I ended up having a six -month waiting

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list. And so I was able, luckily, to take that

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with me and then sort of leverage that when I

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got back to DC. Let's shout her out. Who is it?

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Yeah. Shaw Wasmund. Yeah, she's a... I feel like

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I heard that name before. You probably have.

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She's written a book called Do... do less, get

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more, do less, earn more, something like that.

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It's been a couple of years since I've seen it,

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but yeah, she's a brilliant business development

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strategist and coach. I love that. Okay, let's

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go back to the AI now, now that we have an idea.

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So what point did you, were you like, oh crap,

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what is this AI? What's it going to look like?

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Is it going to be a concern for me? And how can

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I make sure that it doesn't? So how can I get

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people to realize that the regular brain to hand

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is maybe better than AI to I don't even know

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where to go to to digital. So yes, I want to

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hear that. So I was actually really lucky in

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that about six months before LLMs became really

00:13:17.259 --> 00:13:20.120
widespread and popular, an AI company hired me

00:13:20.120 --> 00:13:23.259
to write a dictionary of AI terms for their users.

00:13:24.019 --> 00:13:26.100
And so that meant that I had to get into the

00:13:26.100 --> 00:13:29.039
super granular understanding of how these things

00:13:29.039 --> 00:13:33.519
work. And it was tremendously boring, but also

00:13:33.519 --> 00:13:36.580
really fascinating to understand, oh, OK, I get

00:13:36.580 --> 00:13:39.740
what this thing is. So when it really blew up,

00:13:39.789 --> 00:13:41.710
And there was so much hype around it and also

00:13:41.710 --> 00:13:43.909
so much fear around it. I was like, no, like

00:13:43.909 --> 00:13:45.929
I know what this is. I know exactly what it can

00:13:45.929 --> 00:13:48.450
do. I know exactly what it can't do. And I know

00:13:48.450 --> 00:13:51.950
how to work with it to leverage both of our strengths.

00:13:52.210 --> 00:13:55.429
So I've never really been worried about it. In

00:13:55.429 --> 00:13:57.470
fact, I wrote an essay a couple years ago when

00:13:57.470 --> 00:13:59.129
it first became like a big thing, because so

00:13:59.129 --> 00:14:00.750
many of my clients were really worried about

00:14:00.750 --> 00:14:03.549
their jobs. And there were so many online dude

00:14:03.549 --> 00:14:04.889
bros being like, you're going to be out of work

00:14:04.889 --> 00:14:07.110
in a year. And I'm like, dude, this is like my

00:14:07.110 --> 00:14:08.909
fifth internet apocalypse. Nothing is going to

00:14:08.909 --> 00:14:12.809
happen. It's fine. But what my reminder to people

00:14:12.809 --> 00:14:15.210
was is like, you are not a machine. There are

00:14:15.210 --> 00:14:18.389
things that it does that you cannot do, and that's

00:14:18.389 --> 00:14:21.029
fine. But there are things that you can do that

00:14:21.029 --> 00:14:23.090
it can't do. And of course, that's where you

00:14:23.090 --> 00:14:27.549
have to focus and leverage. I love this. By the

00:14:27.549 --> 00:14:30.070
way, we're live on ChatterSocial along with other

00:14:30.070 --> 00:14:32.389
platforms. Thank you, Diana and Curtis. Diana

00:14:32.389 --> 00:14:34.750
and Curtis, if you have any questions, please

00:14:34.750 --> 00:14:37.090
un -mic and just let us know. So glad that you're

00:14:37.090 --> 00:14:42.330
here. This is so fascinating to me because I

00:14:42.330 --> 00:14:45.110
wrote a book. It's not my secret to share, just

00:14:45.110 --> 00:14:46.990
a book I would have wrote to myself about all

00:14:46.990 --> 00:14:49.409
the times I gave away so many secrets or the

00:14:49.409 --> 00:14:51.710
burden and consequences of secrets, not like

00:14:51.710 --> 00:14:54.110
a big secret that was happening to me, just to

00:14:54.110 --> 00:14:58.679
be clear. But I used AI and I thought like this

00:14:58.679 --> 00:15:00.779
is crazy So like I learned about it and then

00:15:00.779 --> 00:15:04.559
I spent a weekend and it and and then I published

00:15:04.559 --> 00:15:06.620
it But it wasn't really what I wanted and I noticed

00:15:06.620 --> 00:15:09.059
every time I went back to it I kept getting different

00:15:09.059 --> 00:15:12.460
copy and so it literally is I don't know if I

00:15:12.460 --> 00:15:14.639
have it here It's a stuff. It's a short book

00:15:14.639 --> 00:15:17.039
because that's all I can like squeeze out of

00:15:17.039 --> 00:15:20.700
it. Yeah, I use AI every day, but what I refuse

00:15:20.700 --> 00:15:26.490
to do is Let I AI tell me like what topics are

00:15:26.490 --> 00:15:28.730
we're to go like I I don't want to be like oh

00:15:28.730 --> 00:15:31.090
my god I don't know what I'm doing like show

00:15:31.090 --> 00:15:34.389
me the way I'm more like here's everything I

00:15:34.389 --> 00:15:37.029
think is is this a good thing like help so like

00:15:37.029 --> 00:15:40.110
I don't want to get to the point where it's it's

00:15:40.110 --> 00:15:42.850
like taking over my brain is that kind of how

00:15:42.850 --> 00:15:45.460
some other people feel the same way that Yeah,

00:15:45.480 --> 00:15:47.899
absolutely. I mean, there's an old saying about

00:15:47.899 --> 00:15:50.799
fire that fire is a good servant, but a bad master

00:15:50.799 --> 00:15:52.940
and it's like, yeah, absolutely. It's the same

00:15:52.940 --> 00:15:56.299
thing for AI. Like what where I sort of warn

00:15:56.299 --> 00:15:59.299
my clients is if they start to feel insecure

00:15:59.299 --> 00:16:01.539
or like the robot knows more than them or can

00:16:01.539 --> 00:16:03.480
make a better decision than them. I'm like, absolutely

00:16:03.480 --> 00:16:06.759
not. This this can make a better decision than

00:16:06.759 --> 00:16:11.299
any kind of program, but it's really useful for

00:16:11.299 --> 00:16:15.659
say thought partnership or first. traps or trying

00:16:15.659 --> 00:16:20.120
to like help you bring your ideas together. But

00:16:20.120 --> 00:16:22.639
where, yeah, if you start to feel like, oh, you

00:16:22.639 --> 00:16:24.779
know, I'm not good enough. The AI knows better

00:16:24.779 --> 00:16:26.820
than me. I'm like, absolutely not. You're human.

00:16:26.980 --> 00:16:29.120
You have things that you can do that it will

00:16:29.120 --> 00:16:31.120
never be able to do simply by virtue of how our

00:16:31.120 --> 00:16:34.600
brains are wired. Yeah, that's I really it's

00:16:34.600 --> 00:16:37.000
interesting. I'm going to share your website

00:16:37.000 --> 00:16:39.019
because I'm curious and I haven't been on it

00:16:39.019 --> 00:16:41.539
yet. So OK, so right now we see the website pretty

00:16:41.539 --> 00:16:45.799
clear. OK. This, it looks good. I don't know

00:16:45.799 --> 00:16:47.480
what, let me see what you see. Yeah, see that?

00:16:47.480 --> 00:16:49.720
That looks good. Okay. So now I'm on your website

00:16:49.720 --> 00:16:53.759
right here. All right. Nice and clean. I like

00:16:53.759 --> 00:16:57.059
that. Both from the blue copywriting data. So

00:16:57.059 --> 00:16:59.740
you are, you're clearly saying we're data driven.

00:17:00.240 --> 00:17:02.860
human centered marketing for good people doing

00:17:02.860 --> 00:17:05.640
hard. I like that. It's funny. I do. I have a

00:17:05.640 --> 00:17:08.759
LinkedIn like lead generation and I'm like, it

00:17:08.759 --> 00:17:12.279
is AI, but human centric. Like I have everything.

00:17:12.519 --> 00:17:15.079
I look at everything. Nothing is like sent out.

00:17:15.099 --> 00:17:18.019
Like I'm not sending a weird message to, um,

00:17:18.160 --> 00:17:22.059
a cannabis dealer regarding a CPA, right? Like

00:17:22.059 --> 00:17:24.279
where they fall in. All right. So now we got,

00:17:24.460 --> 00:17:26.660
let's light it up. Let me look this up. Fun for

00:17:26.660 --> 00:17:30.369
your theme. So okay, so and then you talk about

00:17:30.369 --> 00:17:33.049
writing marketing the power So what makes it

00:17:33.049 --> 00:17:36.289
different like where are you going? That's different

00:17:36.289 --> 00:17:39.450
than AI and why would that help me for my business

00:17:39.450 --> 00:17:42.109
when let me just finish using AI What's what's

00:17:42.109 --> 00:17:45.289
a few words what? Sticks and stones will break

00:17:45.289 --> 00:17:47.650
my bones, but names will never hurt me words

00:17:47.650 --> 00:17:50.569
don't even matter anymore well, I don't think

00:17:50.569 --> 00:17:52.740
that way but Yeah, and I think you really caught

00:17:52.740 --> 00:17:54.380
it out when you were talking about, you know,

00:17:54.380 --> 00:17:56.380
we all get those LinkedIn messages where it's

00:17:56.380 --> 00:17:59.059
like, hello, person I've never met, would you

00:17:59.059 --> 00:18:00.960
like to meet have meet for a virtual coffee?

00:18:01.019 --> 00:18:03.000
I hope you're full of entrepreneurial enthusiasm.

00:18:03.319 --> 00:18:05.619
You know, it's the reason why we're all so jaded

00:18:05.619 --> 00:18:07.420
with the internet now is because everything sounds

00:18:07.420 --> 00:18:09.839
the same. It's impossible to stand out if you

00:18:09.839 --> 00:18:12.740
use the standard stuff. And so where I differ

00:18:12.740 --> 00:18:16.000
is that I bring the human and their voice into

00:18:16.000 --> 00:18:18.279
every single thing I do. So everything I write

00:18:18.279 --> 00:18:21.210
sounds completely different. And It doesn't sound

00:18:21.210 --> 00:18:24.069
like me. It sounds like you, or it sounds like

00:18:24.069 --> 00:18:26.069
Sha, or it sounds like Christy, or it sounds

00:18:26.069 --> 00:18:29.269
like whoever. And that is the only way that you

00:18:29.269 --> 00:18:32.150
can actually stand out in the face of such a

00:18:32.150 --> 00:18:35.029
massive increase in content marketing. So something

00:18:35.029 --> 00:18:37.549
I've said forever is that human is the only move

00:18:37.549 --> 00:18:40.349
left. Because people ask me every time we hit

00:18:40.349 --> 00:18:41.890
one of these internet apocalypses and they're

00:18:41.890 --> 00:18:43.509
like, oh, you can't make money on the internet

00:18:43.509 --> 00:18:46.230
anymore. Go home. It's done. And I'm like, absolutely

00:18:46.230 --> 00:18:48.309
not. It just means that the hacks aren't working

00:18:48.309 --> 00:18:51.559
anymore. But the thing that reliably works is

00:18:51.559 --> 00:18:58.900
being human. Okay. But I had Chatty GPT interview

00:18:58.900 --> 00:19:05.099
me and I spent like three days. I asked it all

00:19:05.099 --> 00:19:07.460
the questions. I said, interview me. And then

00:19:07.460 --> 00:19:09.160
it asked me all the questions that I answered.

00:19:09.160 --> 00:19:12.140
And I answered above and beyond. Now I say, give

00:19:12.140 --> 00:19:14.420
me my tone. And I get this really witty kind

00:19:14.420 --> 00:19:16.819
of tone. And I'm like, oh, okay. It knows who

00:19:16.819 --> 00:19:20.230
I am. Wait, isn't that enough? I mean, that's

00:19:20.230 --> 00:19:21.750
up to you. If you're getting the results you

00:19:21.750 --> 00:19:24.390
want, then sure, maybe it is. But what I find

00:19:24.390 --> 00:19:27.910
for most people is that it's enough for a surface

00:19:27.910 --> 00:19:31.509
level pass and as soon as anything goes weird

00:19:31.509 --> 00:19:34.109
or as soon as anything pokes it with just the

00:19:34.109 --> 00:19:36.990
lightest of sticks. It just collapses. It doesn't

00:19:36.990 --> 00:19:40.069
sound like you. It feels odd. It feels off -putting

00:19:40.069 --> 00:19:42.069
to people. And something I've heard a lot of

00:19:42.069 --> 00:19:43.890
people say is like, why would I bother to read

00:19:43.890 --> 00:19:45.630
something somebody didn't take the time to write?

00:19:45.930 --> 00:19:47.549
And I think that a lot of people are feeling

00:19:47.549 --> 00:19:49.970
like that, which is why we're seeing such a swing

00:19:49.970 --> 00:19:53.890
back to analog and non -scalable marketing. Yeah,

00:19:53.890 --> 00:19:56.029
that makes so much sense, Rachel. Let's just

00:19:56.029 --> 00:19:57.789
take a second to shout out who you're working

00:19:57.789 --> 00:20:01.509
with. Good Life, Point North. Some of these names

00:20:01.509 --> 00:20:04.609
are fantastic. Oh, yeah. I mean, good for you.

00:20:04.779 --> 00:20:07.619
Thank you. I love my clients. I have been so

00:20:07.619 --> 00:20:09.839
fortunate to work with just amazing people all

00:20:09.839 --> 00:20:13.759
over the world. Okay, so you and welcome, Leah.

00:20:13.960 --> 00:20:18.839
Thank you for being here. You got Leah, Diana

00:20:18.839 --> 00:20:22.779
and Curtis and Leah, I gave you an emoji. I smile

00:20:22.779 --> 00:20:25.380
one. I love what you just said because you're

00:20:25.380 --> 00:20:30.279
right. It is going back. We can tell and so I

00:20:30.279 --> 00:20:32.880
know that a lot of content that's AI, like with

00:20:32.880 --> 00:20:35.579
your books, you have to say it's AI. And sometimes

00:20:35.579 --> 00:20:37.819
the videos, you have to let it know AI generated.

00:20:37.980 --> 00:20:40.140
I haven't seen yet that I have to, every time

00:20:40.140 --> 00:20:43.359
I do LinkedIn and let it know that it's AI generated.

00:20:43.839 --> 00:20:46.160
And then honestly, well, the LinkedIn has its

00:20:46.160 --> 00:20:49.319
own AI in there. So what's the difference? I'm

00:20:49.319 --> 00:20:51.779
even on Upwork and I'm thinking, okay, everyone's

00:20:51.779 --> 00:20:55.369
getting the same responses. I make sure that

00:20:55.369 --> 00:20:58.809
I will really work it. Okay, so let's talk about

00:20:58.809 --> 00:21:02.029
the points, the differences, the SEO. What does

00:21:02.029 --> 00:21:04.950
it really, the difference in having you write

00:21:04.950 --> 00:21:08.430
something and AI and have you ever tried both

00:21:08.430 --> 00:21:11.730
to see what it looks like? Like you write an

00:21:11.730 --> 00:21:13.910
article, then you ask AI and then you try to,

00:21:13.950 --> 00:21:15.410
I don't know if you could deliver both or some

00:21:15.410 --> 00:21:18.990
way so you can look at the results. Yeah, so

00:21:18.990 --> 00:21:23.019
I've definitely compared them and The best I

00:21:23.019 --> 00:21:25.240
can say is that you know it does a really good

00:21:25.240 --> 00:21:28.420
first or second draft But it just doesn't quite

00:21:28.420 --> 00:21:31.140
ever catch the irony or the nuance or the tone

00:21:31.140 --> 00:21:33.380
or you might see something like it makes come

00:21:33.380 --> 00:21:35.619
up with something That's surprising because it's

00:21:35.619 --> 00:21:38.400
just bashing a bunch of probabilities together

00:21:38.400 --> 00:21:40.920
But it's never gonna come up with something truly

00:21:40.920 --> 00:21:43.880
creative, and I think that's the difference So

00:21:43.880 --> 00:21:45.740
somebody actually asked me on a different interview

00:21:45.740 --> 00:21:49.039
earlier today about one of my favorite Headlines

00:21:49.039 --> 00:21:52.400
that I ever wrote and it was 15 years ago. I

00:21:52.400 --> 00:21:55.259
nearly found myself face down in an open abdomen

00:21:55.259 --> 00:21:59.460
and It was something I wrote for a client of

00:21:59.460 --> 00:22:01.980
mine She had been a surgeon and burned out and

00:22:01.980 --> 00:22:04.660
then became a coach But that's the kind of thing

00:22:04.660 --> 00:22:08.059
where AI doesn't get the like it can't do the

00:22:08.059 --> 00:22:10.599
weird stuff It can't do the human stuff. So it

00:22:10.599 --> 00:22:13.220
might be like I was so exhausted and burned out

00:22:13.220 --> 00:22:16.400
as a surgeon which is fine like but it doesn't

00:22:16.400 --> 00:22:20.349
have the like one type factor. That is what really

00:22:20.349 --> 00:22:24.430
makes things stand out. That is so interesting.

00:22:24.710 --> 00:22:27.369
So I love that question that they asked you regarding

00:22:27.369 --> 00:22:30.589
the headline. So when you're using AI, so you

00:22:30.589 --> 00:22:33.549
don't use AI at all? Like, are you having a little

00:22:33.549 --> 00:22:36.769
bit like writer's block? And like, what does

00:22:36.769 --> 00:22:38.630
that look like? Are you getting up every day?

00:22:38.650 --> 00:22:40.569
And then you're literally, are you writing on

00:22:40.569 --> 00:22:42.690
the computer? Do you handwrite? What does that

00:22:42.690 --> 00:22:45.549
even mean? Like writing? Well, I don't handwrite

00:22:45.549 --> 00:22:48.200
because my handwriting is awful and nobody else

00:22:48.200 --> 00:22:50.160
could read it other than me. So I do that for

00:22:50.160 --> 00:22:52.759
notes to myself, but nothing else. But as far

00:22:52.759 --> 00:22:55.059
as using it, I'll use it occasionally as a thought

00:22:55.059 --> 00:22:58.200
partner. I use it when clients ask me to. And

00:22:58.200 --> 00:22:59.880
for me, it's like, yeah, sure. I'll manage your

00:22:59.880 --> 00:23:02.099
robot intern. I manage you and interns. I don't

00:23:02.099 --> 00:23:06.740
care. But a friend of mine, Sonia Simone, who

00:23:06.740 --> 00:23:10.039
was the co -founder of ProBlogger, she said something

00:23:10.039 --> 00:23:11.920
a couple months back in a LinkedIn thing, which

00:23:11.920 --> 00:23:15.119
was like, AI wishes it could do what I do. And

00:23:15.119 --> 00:23:17.880
it's true. We've both written so many millions

00:23:17.880 --> 00:23:21.319
of words that thus far, like I'm just faster

00:23:21.319 --> 00:23:24.000
and better. And the day that's not true, of course

00:23:24.000 --> 00:23:26.140
I will bring it in. And in situations where it's

00:23:26.140 --> 00:23:28.160
not true, like research, I love using it for

00:23:28.160 --> 00:23:30.619
research and like digging through papers and

00:23:30.619 --> 00:23:33.680
stuff like that. But as far as like creative

00:23:33.680 --> 00:23:37.019
work, as far as marketing strategy, I'm just

00:23:37.019 --> 00:23:40.799
better right now. I love that. I saw marketing

00:23:40.799 --> 00:23:42.799
strategy the other day. It was a lot of pages

00:23:42.799 --> 00:23:46.299
and it really, it looked all AI. Before we go

00:23:46.299 --> 00:23:49.059
on, what about the dashes? What is it with the

00:23:49.059 --> 00:23:52.160
dash thing going on with AI? Because I like beg

00:23:52.160 --> 00:23:55.160
it. I'm like, please, please, dear God, never

00:23:55.160 --> 00:23:57.259
give me a dash. And then they're like, I won't

00:23:57.259 --> 00:24:00.400
give you a dash, dash. Right, right, right. I

00:24:00.400 --> 00:24:05.440
dash won't give you, yeah. Yeah, so I mean. The

00:24:05.440 --> 00:24:07.039
way they work, it depends on what it's trained

00:24:07.039 --> 00:24:08.579
on, right? So of course it depends on the different

00:24:08.579 --> 00:24:13.079
model. But since people use dashes a lot, I myself

00:24:13.079 --> 00:24:15.940
wildly overuse dashes in my own writing. It's

00:24:15.940 --> 00:24:19.799
my own little punctuation tick. It thinks that's

00:24:19.799 --> 00:24:22.700
how writing is. It's looking for something that

00:24:22.700 --> 00:24:25.160
fits the approximation of what it thinks writing

00:24:25.160 --> 00:24:27.079
is supposed to be like. And since a lot of people

00:24:27.079 --> 00:24:31.210
use dashes, it just crams them in there. You

00:24:31.210 --> 00:24:34.049
know what? I do think that now I'm thinking for

00:24:34.049 --> 00:24:36.309
marketing, it really does make sense to have

00:24:36.309 --> 00:24:39.890
a team of humans, that's so weird to say, to

00:24:39.890 --> 00:24:44.269
double check everything before it goes out because

00:24:44.269 --> 00:24:47.049
that way you can catch if things really do. So

00:24:47.049 --> 00:24:48.829
what does that look like when you're editing?

00:24:50.089 --> 00:24:54.630
So should people that are using it and doing

00:24:54.630 --> 00:24:56.349
the marketing or you're doing the marketing for

00:24:56.349 --> 00:24:58.910
them, is that part of what you're saying is look,

00:24:58.970 --> 00:25:01.150
we're going to not only make sure it's not AI

00:25:01.150 --> 00:25:03.329
and we're going to like double check everything.

00:25:03.650 --> 00:25:05.990
And then do you actually do posting and like

00:25:05.990 --> 00:25:08.750
what does your marketing look like beyond the

00:25:08.750 --> 00:25:12.049
doing the copywriting? Yeah. Well, so as far

00:25:12.049 --> 00:25:13.549
as to answer your first question, yeah, read.

00:25:14.509 --> 00:25:17.730
everything that AI puts out. Just as sort of

00:25:17.730 --> 00:25:19.890
a cautionary tale, I was on a different podcast

00:25:19.890 --> 00:25:22.250
and they turned it into a blog post. And the

00:25:22.250 --> 00:25:24.589
person who was interviewing me was a breast cancer

00:25:24.589 --> 00:25:27.190
survivor, and I have never had cancer. But the

00:25:27.190 --> 00:25:29.289
AI got mixed up and said, like, Rachel tells

00:25:29.289 --> 00:25:31.450
the story of her cancer survival. And I was like,

00:25:31.670 --> 00:25:34.529
Whoa, we need to like, no, like, edit that. That

00:25:34.529 --> 00:25:37.019
is just not true. So you want to make sure that

00:25:37.019 --> 00:25:38.559
you're fact checking it. You want to make sure

00:25:38.559 --> 00:25:41.660
that you're ideally punching it up to be in your

00:25:41.660 --> 00:25:44.519
tone. And if you look at it and it sounds like

00:25:44.519 --> 00:25:48.259
just generic LinkedIn drivel, change it, edit

00:25:48.259 --> 00:25:51.200
it. Like make it sound like you make it weird.

00:25:51.819 --> 00:25:55.240
And as far as what I do, like the actual mechanics

00:25:55.240 --> 00:25:57.400
of it, I do everything from the really big thinking

00:25:57.400 --> 00:25:59.359
like, hey, I have an idea, but I don't know how

00:25:59.359 --> 00:26:02.140
to message it. So like marketing strategy all

00:26:02.140 --> 00:26:04.279
the way through to like launch support, copywriting,

00:26:04.579 --> 00:26:07.039
content creation, course creation, post on Instagram

00:26:07.039 --> 00:26:10.480
for me because I don't want to type stuff. I

00:26:10.480 --> 00:26:13.859
love that. I did have an idea. I watched River

00:26:13.859 --> 00:26:18.190
is here. Hi. I think, and let me just see, does

00:26:18.190 --> 00:26:20.569
anyone have any questions in the room? We've

00:26:20.569 --> 00:26:25.990
got Leah, Curtis, Diana. Hi River. Hello everyone.

00:26:26.789 --> 00:26:29.750
We're talking with Rachel Allen and she's a hand,

00:26:29.750 --> 00:26:32.670
she writes, I mean she types, but she does not

00:26:32.670 --> 00:26:35.490
use AI, she actually is. I love what you said,

00:26:35.509 --> 00:26:39.089
what did you say again when you said that you

00:26:39.089 --> 00:26:42.529
know more than AI? AI wishes it could do what

00:26:42.529 --> 00:26:46.359
I do, yeah. We're writing that is great. Like

00:26:46.359 --> 00:26:48.380
it can research much better than I can it can

00:26:48.380 --> 00:26:50.039
create other things that I can't but when it

00:26:50.039 --> 00:26:52.859
comes to marketing writing Right now I'm better.

00:26:53.880 --> 00:26:56.839
I Do love like so I have an idea. I was watching

00:26:56.839 --> 00:26:59.700
TNT animal kingdom. I'm not talking about animals

00:26:59.700 --> 00:27:02.500
in like the raw I'm talking about the Cody family.

00:27:02.579 --> 00:27:05.019
I don't know if you guys ever watched it Oh my

00:27:05.019 --> 00:27:07.640
god, I loved it. And so as I'm watching it and

00:27:07.640 --> 00:27:09.980
I'm looking at smurf who's the mother and the

00:27:09.980 --> 00:27:13.329
and the sons I'm like This is a business. There's

00:27:13.329 --> 00:27:18.049
a lot of lessons. So I'm like, OK. So then once

00:27:18.049 --> 00:27:21.589
I had that in my head, I did say to AI, OK, Barry,

00:27:21.690 --> 00:27:24.630
because I call Barry Barry. And I've had Barry

00:27:24.630 --> 00:27:27.750
for four years. So Barry, yo, want to do Animal

00:27:27.750 --> 00:27:29.609
Kingdom and a leadership. And it did write a

00:27:29.609 --> 00:27:32.150
great article. And then I was able to promote

00:27:32.150 --> 00:27:35.250
it and put it in some of the groups. And then

00:27:35.250 --> 00:27:38.349
I was on, I love, I chatter social. I just love

00:27:38.349 --> 00:27:41.980
chatter social. And so I do the morning chatter,

00:27:42.440 --> 00:27:44.299
and I was talking to the morning chatter. And

00:27:44.299 --> 00:27:46.460
then I'm like, oh, after I talked, everyone loved

00:27:46.460 --> 00:27:50.579
that room. I'm like, I should do leadership lessons

00:27:50.579 --> 00:27:53.599
from I Love Lucy. So I'll pick every decade.

00:27:54.019 --> 00:27:57.319
And so I did need AI, but it was really like

00:27:57.319 --> 00:27:59.700
my going in, because then what I did differently,

00:27:59.759 --> 00:28:02.420
I love this idea, because I teach LinkedIn. I

00:28:02.420 --> 00:28:05.779
said, well, tell me what would Lucy's LinkedIn

00:28:05.779 --> 00:28:08.420
headline look like? What would her banner look

00:28:08.420 --> 00:28:10.140
like? And then I'm like, what would her picture

00:28:10.140 --> 00:28:12.779
look like? How would Lucy pitch herself to us?

00:28:13.119 --> 00:28:15.059
So that's been a lot of fun. I've been making

00:28:15.059 --> 00:28:17.819
an eight. So mash got a lot of, a lot of looks

00:28:17.819 --> 00:28:21.650
to it. AI draws to be artwork, even like using

00:28:21.650 --> 00:28:24.329
Canva. I just never been great with art. I don't

00:28:24.329 --> 00:28:27.009
have that kind of talent. So I think that the

00:28:27.009 --> 00:28:28.650
the AI will help me. So it's created like the

00:28:28.650 --> 00:28:31.329
real mash scene. And it was good. I'm getting

00:28:31.329 --> 00:28:33.349
a lot of. But that's because but it came from

00:28:33.349 --> 00:28:37.490
here. Yeah. Can you give me ideas? Right. And

00:28:37.490 --> 00:28:39.049
that's the important part, because like it would

00:28:39.049 --> 00:28:40.670
never have come up with something like that.

00:28:40.769 --> 00:28:42.269
And you're like, I don't know, what are these

00:28:42.269 --> 00:28:44.950
like super weird ideas that I can combine? That's

00:28:44.950 --> 00:28:49.529
real creativity. But then I wonder, Rachel, that's

00:28:49.529 --> 00:28:52.710
so exciting. But then, welcome, Skye. But then

00:28:52.710 --> 00:28:54.930
I think to myself, if someone else has the idea,

00:28:55.049 --> 00:28:58.009
they could actually, because once I put my information

00:28:58.009 --> 00:29:01.910
in AI, it's open, right? Right. So that's the

00:29:01.910 --> 00:29:04.809
issue with that. And that's another reason why,

00:29:05.029 --> 00:29:06.930
unless I'm specifically asked, I don't use it

00:29:06.930 --> 00:29:09.369
in my client's copy. Because right now, and laws

00:29:09.369 --> 00:29:11.589
are changing, but right now, the way it stands

00:29:11.589 --> 00:29:13.869
is that you cannot own intellectual property

00:29:13.869 --> 00:29:17.359
to something that you created with AI. So if

00:29:17.359 --> 00:29:19.759
you publish that book or whatever that's primarily

00:29:19.759 --> 00:29:22.400
written with AI, if you put out, say, a course

00:29:22.400 --> 00:29:25.119
that you've created with AI and someone steals

00:29:25.119 --> 00:29:28.400
it, you have no trademark or copyright rights

00:29:28.400 --> 00:29:30.900
over that, which is, you know, a real bummer.

00:29:32.389 --> 00:29:35.309
Wow. So, okay. So that makes sense. So if I had

00:29:35.309 --> 00:29:36.970
a larger company, it's just me, but if I had

00:29:36.970 --> 00:29:40.269
a bigger company, I want to protect them. I absolutely

00:29:40.269 --> 00:29:43.009
would not want to have the writing in AI. I may

00:29:43.009 --> 00:29:45.750
even ask you, right, Rachel, do not use AI. I

00:29:45.750 --> 00:29:48.269
don't want someone to take this idea or steal

00:29:48.269 --> 00:29:50.609
it. Right. And I get that a lot. That is really

00:29:50.609 --> 00:29:54.660
interesting. Yeah. So I have... Wow. in finance

00:29:54.660 --> 00:29:56.660
and law and like architecture and stuff where

00:29:56.660 --> 00:29:58.700
there's confidential information. And so they

00:29:58.700 --> 00:30:01.000
will specifically say like, do not use this at

00:30:01.000 --> 00:30:03.200
all because they'll put us in breach of contract.

00:30:04.599 --> 00:30:06.960
And then editing, are you putting it through

00:30:06.960 --> 00:30:09.420
Grammarly or are you editing everything yourself?

00:30:10.079 --> 00:30:12.200
I mean, I generally edit it myself and then I

00:30:12.200 --> 00:30:13.579
run it through a spell check. So I'll run it

00:30:13.579 --> 00:30:17.579
through like Jspell or something like that. And

00:30:17.579 --> 00:30:20.049
Grammarly actually has an AI feature too. it

00:30:20.049 --> 00:30:22.109
does, which is why you have to be a little bit

00:30:22.109 --> 00:30:24.069
careful depending on what you're using it for.

00:30:25.470 --> 00:30:27.329
Yeah, it's funny. We have a lot of workshops

00:30:27.329 --> 00:30:30.349
on chat or social. It's interesting that when

00:30:30.349 --> 00:30:32.470
you think about it, they're all talking about,

00:30:32.470 --> 00:30:34.950
you know, how to use AI. But I would love, I'm

00:30:34.950 --> 00:30:37.410
just calling this out, Leah and Curtis and Diana

00:30:37.410 --> 00:30:39.369
River, I would love to have some rooms where

00:30:39.369 --> 00:30:41.289
talking about really like the do's and don'ts,

00:30:41.430 --> 00:30:44.109
like the real truth, right? Totally. Like, let's

00:30:44.109 --> 00:30:47.740
get down. let's get down and dirty when it comes

00:30:47.740 --> 00:30:49.700
to AI, because I think there is a lot of things.

00:30:49.779 --> 00:30:52.299
I just know enough to be like, okay, maybe I

00:30:52.299 --> 00:30:54.299
shouldn't do this, but I've had some clients

00:30:54.299 --> 00:30:56.880
too where, you know, I'll do a newsletter, but

00:30:56.880 --> 00:30:59.559
I don't know their industry enough to really

00:30:59.559 --> 00:31:02.319
come up with topics. But once I do, then it works

00:31:02.319 --> 00:31:05.480
really well. So, wow, I love it. So your business

00:31:05.480 --> 00:31:07.900
is growing. You are in Tennessee. Where are you?

00:31:08.059 --> 00:31:10.779
Are you in Nashville? No, I'm actually in Chattanooga.

00:31:11.700 --> 00:31:14.299
Oh, how nice. Yeah. I wish I was in Nashville,

00:31:14.440 --> 00:31:17.680
because then I would hang out with Jelly Roll.

00:31:17.920 --> 00:31:21.519
Yeah. His wife money more than Jelly Roll. I

00:31:21.519 --> 00:31:24.079
love it. Is there anything I didn't ask you that

00:31:24.079 --> 00:31:26.599
I should be asking you? Oh, gosh, I feel like

00:31:26.599 --> 00:31:29.390
we've covered so much. I mean, I think. I'm just

00:31:29.390 --> 00:31:31.630
gonna sort of bring back the one piece of advice

00:31:31.630 --> 00:31:33.309
that I give people all the time. And the thing

00:31:33.309 --> 00:31:34.609
that I've been saying on the internet for, I

00:31:34.609 --> 00:31:36.990
don't know, 10 years or something, is human really

00:31:36.990 --> 00:31:39.349
is the only move left. So the next time we hit

00:31:39.349 --> 00:31:41.750
one of these big bumps in the industry, and the

00:31:41.750 --> 00:31:44.009
next time that everyone's saying that the internet's

00:31:44.009 --> 00:31:46.630
done, it's not, you're fine. Just take a breath

00:31:46.630 --> 00:31:48.710
and remember that the more human you can show

00:31:48.710 --> 00:31:54.029
up, the better your business will do. Oh. Ooh,

00:31:54.130 --> 00:31:56.410
that is really good. I love that. And before

00:31:56.410 --> 00:31:59.589
we close out, do any, Leah, Curtis, Diana, River,

00:31:59.650 --> 00:32:03.369
fire. Thank you, Curtis. Do you have any questions?

00:32:03.710 --> 00:32:09.130
Thank you, River, for the heart. Hi, Diana. Hi.

00:32:10.309 --> 00:32:12.890
She said keep the human element into everything.

00:32:13.750 --> 00:32:17.970
Exactly, River. Thank you. Diana? I also don't

00:32:17.970 --> 00:32:20.569
have any questions. I just wanted to say thank

00:32:20.569 --> 00:32:24.039
you for sharing that story about When you went

00:32:24.039 --> 00:32:28.119
to Hong Kong and how you kind of just I don't

00:32:28.119 --> 00:32:30.759
know. I you know what? Maybe that's a question.

00:32:30.779 --> 00:32:37.319
So What was it? That you felt that gave you the

00:32:37.319 --> 00:32:41.660
confidence to just say okay I'm going to jump

00:32:41.660 --> 00:32:45.259
on a plane go to Hong Kong with I think you said

00:32:45.259 --> 00:32:48.420
two or three hundred dollars in your pocket What

00:32:48.420 --> 00:32:52.789
where were you pulling that from? I mean, part

00:32:52.789 --> 00:32:54.829
of it I think is just the hubris. I was like

00:32:54.829 --> 00:32:56.789
22, you know, so it's like, I don't know what's

00:32:56.789 --> 00:32:59.509
going to happen. But I think the other part of

00:32:59.509 --> 00:33:02.549
it is, you know, I grew up in an extremely rural,

00:33:02.690 --> 00:33:06.450
very small community and I could see like the

00:33:06.450 --> 00:33:08.690
trajectory of how my life would unfold there.

00:33:08.690 --> 00:33:11.109
And I knew that that's not what I wanted. And

00:33:11.109 --> 00:33:15.269
so having this challenge and this unknown was

00:33:15.269 --> 00:33:21.039
the less scary of the two options for me. Great

00:33:21.039 --> 00:33:23.220
question. Rachel, let me just tell you, Diana

00:33:23.220 --> 00:33:26.500
is such a lovely human being. I miss you, Diana.

00:33:26.579 --> 00:33:29.460
I don't see you in an amazing, amazing woman.

00:33:29.559 --> 00:33:31.359
I have to have Diana on the show so people can

00:33:31.359 --> 00:33:35.119
meet. Amazing. And River is so supportive. And

00:33:35.119 --> 00:33:37.480
Leah is here. And Leah is actually the first

00:33:37.480 --> 00:33:42.079
chapter of the book Unscripted Brilliance. because

00:33:42.079 --> 00:33:44.759
Leah is a community manager for ChatterSocial.

00:33:44.839 --> 00:33:48.079
You can download it and come in. Yeah, it's,

00:33:48.079 --> 00:33:51.819
it is addicting. Sorry to say, but I do, I do

00:33:51.819 --> 00:33:55.000
sometimes I'm like, it's just great because it's

00:33:55.000 --> 00:33:57.240
company, right? And in the mornings and the evenings,

00:33:57.440 --> 00:33:59.279
it's just always something people are doing these

00:33:59.279 --> 00:34:01.359
rooms. So right now, just to give you an idea

00:34:01.359 --> 00:34:04.319
again, so there you can see who's in the room.

00:34:05.079 --> 00:34:08.199
I have the bot and the studio in here, so that's

00:34:08.199 --> 00:34:10.980
great. So, well Rachel, you've been wonderful.

00:34:11.119 --> 00:34:12.719
I thank you for watching too, by the way. If

00:34:12.719 --> 00:34:14.659
you've been watching, we've been Rachel Allen

00:34:14.659 --> 00:34:17.659
with the longest name company and the longest

00:34:17.659 --> 00:34:20.739
email in the whole world. Exactly. So that's

00:34:20.739 --> 00:34:23.519
your proof. If AI came up with it, it would have

00:34:23.519 --> 00:34:29.239
been like Rachel .com. Right, right, right. But

00:34:29.239 --> 00:34:32.599
Bolt from the blue copywriting. And let's, what

00:34:32.599 --> 00:34:35.780
is your tagline? Let's hear your tagline. I make

00:34:35.780 --> 00:34:40.619
words make money. I love that. I make words make

00:34:40.619 --> 00:34:43.539
money. That is a great tagline. Thank you. And

00:34:43.539 --> 00:34:46.300
so use it. Wait, so you did some research. So

00:34:46.300 --> 00:34:48.920
if we were doing like Facebook ads, these kind

00:34:48.920 --> 00:34:52.500
of ads. real words compared to AI words make

00:34:52.500 --> 00:34:55.519
a difference? Yeah, they actually do. So I mean,

00:34:55.699 --> 00:34:57.239
with ads, there's so many other factors that

00:34:57.239 --> 00:34:59.840
go into it that it is not usually the deciding

00:34:59.840 --> 00:35:02.880
factor. It's more of like how much money you

00:35:02.880 --> 00:35:05.219
want to pour into it. But it does, you know,

00:35:05.280 --> 00:35:07.039
and we know we know how this feels because there's

00:35:07.039 --> 00:35:08.559
so many ads you just scroll by and you don't

00:35:08.559 --> 00:35:10.420
even think about it. But the ones that catch

00:35:10.420 --> 00:35:12.780
your eye, you're like, I feel like a person wrote

00:35:12.780 --> 00:35:18.179
that. I love that and do words still matter when

00:35:18.179 --> 00:35:21.420
it comes to blogs? Is it content still King when

00:35:21.420 --> 00:35:23.840
it comes to words and does that matter if it

00:35:23.840 --> 00:35:27.139
AI content real content? What is like? Can you

00:35:27.139 --> 00:35:30.659
like redefine that quote about content as King?

00:35:31.199 --> 00:35:33.900
So I mean, for me, content has never been king.

00:35:34.099 --> 00:35:35.840
I think that was an excuse. I think relationships

00:35:35.840 --> 00:35:40.380
are king. What the reason to still do blogs is

00:35:40.380 --> 00:35:43.300
for SEO. And so in that case, it doesn't especially

00:35:43.300 --> 00:35:47.059
matter if you use like AI or if you write them

00:35:47.059 --> 00:35:50.550
yourself with the caveat that If you want someone

00:35:50.550 --> 00:35:52.369
to actually read it, and if you want it to actually

00:35:52.369 --> 00:35:55.170
be valuable, then you need to either edit it

00:35:55.170 --> 00:35:57.309
yourself or write it yourself. And in that case,

00:35:57.309 --> 00:36:00.730
I recommend doing a platform like Substack or

00:36:00.730 --> 00:36:03.090
sending your blog through a really engaged email

00:36:03.090 --> 00:36:06.150
list. I love that. Well, how can we help you

00:36:06.150 --> 00:36:08.469
to get more business? What does that look like?

00:36:08.489 --> 00:36:11.010
Who would we recommend? What would we hear that

00:36:11.010 --> 00:36:13.090
we would be like, oh my God, we know Rachel from

00:36:13.090 --> 00:36:14.829
the longest company name, which is both from

00:36:14.829 --> 00:36:17.650
the blue copywriting. How would that work? Oh,

00:36:17.650 --> 00:36:19.699
thank you so much. What would we listen to? So

00:36:19.699 --> 00:36:22.320
I work with founders usually in the one to ten

00:36:22.320 --> 00:36:26.400
million dollar range and they have some impossible

00:36:26.400 --> 00:36:29.780
dream or unsolvable problem. So they've reached

00:36:29.780 --> 00:36:31.340
a state in their business where they're like,

00:36:31.400 --> 00:36:33.360
hey, I want to grow it. I want to do this, but

00:36:33.360 --> 00:36:35.820
my team can't quite get it. I need someone to

00:36:35.820 --> 00:36:38.019
come in and help us move the marketing in that

00:36:38.019 --> 00:36:40.820
direction. Or they're like, hey, I've been found

00:36:40.820 --> 00:36:43.059
this business because I've left, say, Big Law

00:36:43.059 --> 00:36:46.079
or Big Medicine or whatever. And I don't know

00:36:46.079 --> 00:36:48.400
what I'm doing, but I need a marketer who can

00:36:48.400 --> 00:36:50.639
keep up. That's what I hear a lot. People are

00:36:50.639 --> 00:36:52.960
like, I need a marketer who can keep up. And

00:36:52.960 --> 00:36:56.940
I am that marketer. Awesome. Awesome. And so

00:36:56.940 --> 00:36:59.119
you guys, I'm really excited. When I was started,

00:36:59.159 --> 00:37:03.019
I was saying that I have been working with PodMatch.

00:37:03.239 --> 00:37:07.119
So PodMatch is unbelievable. Don't you love it?

00:37:07.139 --> 00:37:09.460
It's this whole system where you get like, so

00:37:09.460 --> 00:37:12.380
Rachel booked, but I said match for Rachel. And

00:37:12.380 --> 00:37:14.800
then she like, I don't have to send her my link.

00:37:14.840 --> 00:37:18.920
She gets a link. She signs on the form that I

00:37:18.920 --> 00:37:21.619
have the right to do this and then publish it.

00:37:21.880 --> 00:37:25.179
And then afterwards, when it's done, then we

00:37:25.179 --> 00:37:27.420
can redo it. So Rachel, here's the thing. This

00:37:27.420 --> 00:37:31.099
is the craziest thing. So I was like, 15 podcasts

00:37:31.099 --> 00:37:33.559
like I had like where I would be doing it in

00:37:33.559 --> 00:37:35.360
January and I thought let me do something different

00:37:35.360 --> 00:37:39.320
So I asked my friend Barry What would it look

00:37:39.320 --> 00:37:42.179
like if I did a sprint if I did like I you need?

00:37:42.619 --> 00:37:44.960
15 interviews in order to do the book that creates

00:37:44.960 --> 00:37:47.300
a really good book. So I'm like, okay What if

00:37:47.300 --> 00:37:49.900
you know what if I just like release my podcast

00:37:49.900 --> 00:37:54.099
every day for 10 or 15 days in a row? And it's

00:37:54.099 --> 00:37:56.500
like yeah, you'll like flip the algorithm which

00:37:56.500 --> 00:38:00.039
it has Oh my gosh, I don't know why people are

00:38:00.039 --> 00:38:03.059
doing it. Yeah, no, a friend of mine, Liz Scully

00:38:03.059 --> 00:38:06.300
runs the biz book broadcast and she posted every

00:38:06.300 --> 00:38:08.659
day last December. She did a daily last December

00:38:08.659 --> 00:38:11.539
up from a weekly and she's gone from zero to

00:38:11.539 --> 00:38:15.559
I think like 17 million downloads in a year.

00:38:15.980 --> 00:38:19.880
So yeah, it definitely works. I love that. And

00:38:19.880 --> 00:38:23.030
then this way we're ready for. pod fest in Orlando

00:38:23.030 --> 00:38:25.690
because then this book is really going to be

00:38:25.690 --> 00:38:29.570
powered by pod to book, but also, you know, soldiered

00:38:29.570 --> 00:38:32.409
by pod match .com. So very excited about that.

00:38:32.409 --> 00:38:35.030
So you probably, if you don't know the people

00:38:35.030 --> 00:38:36.969
in the book, you will. And you all have something

00:38:36.969 --> 00:38:39.949
in common, which will be pod match being on the

00:38:39.949 --> 00:38:43.329
show and being live on chatter socials. I like

00:38:43.329 --> 00:38:46.170
to make things in a circle. Round is my favorite

00:38:46.170 --> 00:38:49.070
shape. And just in case anyone knows donuts are

00:38:49.070 --> 00:38:52.219
my favorite food because they're round. Noted.

00:38:52.659 --> 00:38:54.920
Thank you. I like it. I like it. All right. We'll

00:38:54.920 --> 00:38:57.099
have a great rest of the day Thank you so much.

00:38:57.099 --> 00:39:00.159
I said all of that to say it was just funny because

00:39:00.159 --> 00:39:02.440
I hear that all the time Sometimes we hear words

00:39:02.440 --> 00:39:04.360
from chatter our friends on chatter social and

00:39:04.360 --> 00:39:06.360
start to repeat it Which is kind of scary if

00:39:06.360 --> 00:39:10.300
I start sounding like Curtis I'm in trouble about

00:39:10.300 --> 00:39:13.050
kidding you Curtis. I love you So, but Rachel,

00:39:13.929 --> 00:39:16.409
actually, instead of saying to you, is it okay?

00:39:16.530 --> 00:39:18.730
It's probably gonna be like next February. No,

00:39:19.010 --> 00:39:21.989
we will have you probably in the next like eight

00:39:21.989 --> 00:39:24.309
or nine days, because this is just strictly pod

00:39:24.309 --> 00:39:27.170
match guests that are going into my next book.

00:39:27.570 --> 00:39:29.909
So, so grateful that I get these bolts of ideas

00:39:29.909 --> 00:39:33.210
and I just, you know what I do do with AI is

00:39:33.210 --> 00:39:35.809
I use it for a note taker, because in the middle

00:39:35.809 --> 00:39:37.530
of the night, I can just go to the app, I'll

00:39:37.530 --> 00:39:39.800
say what it wants, and then when I wake up, It'll

00:39:39.800 --> 00:39:42.260
remind me what I need to do for this. Yes, but

00:39:42.260 --> 00:39:46.920
I do try to not be so ai Um, so for those of

00:39:46.920 --> 00:39:49.280
you, you know what? We gotta use this nagging

00:39:49.280 --> 00:39:50.880
or we're gonna lose it. That's gonna be scared

00:39:50.880 --> 00:39:52.820
Well, i'll be walking around like I don't know

00:39:52.820 --> 00:39:55.340
like ai robots All right. Have a great rest of

00:39:55.340 --> 00:39:58.380
the day and have a great halloween And I will

00:39:58.380 --> 00:40:00.460
be back in touch with you and I really appreciate

00:40:00.460 --> 00:40:03.420
it. Hope you enjoyed this interview And I loved

00:40:03.420 --> 00:40:06.380
it. It was fun. Yeah Thank you everyone on chatter

00:40:06.380 --> 00:40:10.679
social Thanks. Oh, you are welcome Awesome, I'm

00:40:10.679 --> 00:40:13.460
going to end the stream right now and perfect

00:40:13.460 --> 00:40:14.159
and I'm going to end
the.