William Holsten: How to ‘Uh-Oh Proof’ Your Business

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All right, we'll see when it goes live. Oh, you

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know what? Shoot, I need to change the banner.

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Oh, your name looks good. We're live. We're live.

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We did it. William has the patience of what?

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Patience of me? Yeah, I'm a patient patient.

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Amazing. So thank you so much for waiting. So

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OK, so with William, we know three things because

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that's literally I don't know who he is. I know

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he's brave. He's got a nice head of hair. And

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he's brilliant. So welcome, William, to Adrian

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Barker Speaks. No prep needed. I have no idea

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who you are, but I love this business mistake

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prevention specialist. So take it away. Tell

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everyone who you are. Well, thanks a lot. I'm

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glad to be here, Adrian. Thank you for having

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me on this post -holiday day. Yeah, let me tell

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you why I call myself business mistake prevention

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specialist. I worked for 38 years for a big multinational

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corporate company in marketing and innovation.

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And I'm now retired. I retired two years ago.

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When I was working with them full -time, my wife

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and my family and I launched a side gig where

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we ran things on nights and weekends and vacations.

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We invented and marketed unique carnival and

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party games. And in doing so, I just saw you

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go away, Adrian. Are you still there? Well, this

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is a live thing, so these things happen. Are

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you still here? Adrian, I don't see you. I can

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continue the story, but I don't know if you're

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watching. Adrian? Uh -oh. It's funny I said that.

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I'll explain it in a little while when we get

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back on. I'm going to call you on your cell,

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Adrienne, because, oh, now you're back. Now I

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can't hear you. Well, I'm sorry about that. I'm

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here. Sorry. Everyone's sorry. OK, a little misthing.

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But I want to put the focus on you. You're way

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more handsome than I am. OK, so we're getting

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good. Yes, as long as I know you're there. I

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began by saying, while I was working for my corporate

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life, in the final 10, 15 years of that, we ran

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a side gig where we invented unique carnival

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and party games. And in doing so, we made tons

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of mistakes. And after I retired, I wrote a book

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about it, which I can show you later. But in

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that environment, we called our company Whirlwinds

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LLC, and we invented a game that was an alternative

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to the dunk tank. We were invited by my sister's

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family one summer when it was really hot. to

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help her daughter with a Make -A -Wish Foundation

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carnival. And we went out and rented from a rental

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company a dunk tank for that day. Well, two weeks

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before the event, the rental company called and

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said, sorry, we can't rent you that. That requires

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500 gallons of water. And as you know, there's

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a drought and we're not allowed to rent something

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that requires that much water. Do you want to

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toss across or something else? We said, no, no,

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thanks. We'll figure something out. So over our

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kitchen table, we sat down with a back of a napkin

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and sketched out, how do we get, how might we

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create that experience of getting dunked when

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you hit a target without all that dunking, without

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all that water? What we came up with is a game

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that ultimately was called a game called Pitch

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Burst. And it's one where we used a Home Depot

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plywood sheet, a bar going across from it that

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held a In the basketball room, we put a filled

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water balloon and we set up a toggle so that

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when somebody hit the end of the toggle, the

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other end went into and popped the water balloon

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and the water fell down on the person in a chair

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below it. So it was called the drought proof

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dunk tank at the time. And we had a magnificent

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day where kids lined up around the block. to

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pay a dollar to get three throws, to get their

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mom wet, to get somebody wet. And it was fantastic.

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We went home tired and sweaty, but happy that

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we had done something good for the charity. The

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next day, my phone started to ring. People were

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asking, hey, that was cool. Where can I buy that?

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Where can I rent a game like that? I'm thinking

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about having a party too. Well, my business development

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wheels in my head from my day job when it's a

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to high gear when we realized, hey, there might

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be a business here. Let's go and investigate.

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So the next step we did was look more deeply

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into patent situations. We realized this had

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never been done before. We hired a lawyer to

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help us file a provisional patent so we could

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move forward. When that was issued, we then went

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to the small bank and got an SBA loan for almost

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$100 ,000. to allow us to make 100 of these things,

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put them in the warehouse. And then, also, we

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used money to begin to create and then put ads

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in rental business magazines so it can begin

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to spread the word. That was where my marketing

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background kicked in. These are the days before

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you could go post it in social media and gain

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attraction like that. We were doing four -color

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magazine ads to get the story out. Well, I'll

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move forward just a little bit. We succeeded.

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We had the hundred units made and began selling

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in the trade show season, the American Rental

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Association, things like that over the winter

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and sold about 60 of those first hundred units

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in the first month or two. We were thrilled by

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this. And then the warm weather came and they

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began renting them out to their customers and

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they began being used and Then one day the phone

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rang and somebody said, you know, the wooden

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piece broke. And then the next day, another phone

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call, the nice logo panel peeled off. And then

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there were dozens and dozens of calls within

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about a month. We realized, uh -oh. Uh -oh is

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a big word for me. We had made a very big mistake

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by the materials we chose to make this. We used

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the same wood and setup that we used in our carnival.

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But we didn't take into account, even though

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we visited rental companies in our research,

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we didn't take into account that commercially

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rented items are used quite heavily and treated

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quite roughly and they break. So we realized

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that what we had made 100 of and paid a lot to

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advertise was not commercially viable because

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it wouldn't last the season. We did what we needed

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to. If I sold you something, I'm going to...

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make good. So we sent a lot, a lot of spare parts,

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make goods, replacements, and where we had to,

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we also made a lot of refunds, which put us in

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a disastrous position since we borrowed the money

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to make those units and advertise them. We had

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no money left and we had no way to repay that

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loan. So that was a very big, I call it an uh

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-oh moment. The moment is when we realized how

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bad things were, and we were in trouble. The

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good news is we did look into it, asked the customers

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who had used the game, did you like the concept?

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And would you be interested if we made a more

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durable version? And to a person, they said,

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yes, of course. The people loved playing it until

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it broke. So we borrowed more money from our

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credit cards and from the bank and hired a designer,

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an engineer who recreated the game out of steel.

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a steel frame with aluminum and plastic panels

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was the ultimate version of this game. This was

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in 1999. That game, the new one, is still being

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marketed today. By the way, that's the patent

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drawing of the original one behind me, if you're

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watching this on video. So I will never forget

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it. But that set me down the path of there's

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lots of mistakes happening all the time with

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entrepreneurs. We, in that business, later launched

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five different games and each one had some in

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-process learning. One was a bicycle pump game

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that looked like a dynamite detonator to blow

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up balloons. It was a balloon popping race and

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the mistake we made there was we used normal

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cheap bike pumps in something that was being

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used for hours in aggressive racing and the heat

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inside the pump builds up and the pumps clog

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because things flaked and broke. That got fixed

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when we chose better pumps and learned the dynamics.

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So we have to oil those little O -rings more.

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So those mistakes continued to pile on, actually

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cost us money on make goods. And we wound up

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eight years later, we had five games on the market.

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We wound up selling off the patents and trademarks

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to another company. And they're still selling

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most of those games that we invented. And during

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the time we sold them, we sold about $2 million

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worth, which is substantial. Wow. But when I

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did the look back accounting, we had spent $2

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.3 million doing it. So there was a big loss

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to swallow. Move ahead a little bit. I was in

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my marketing job and I switched in my day job

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company to an innovation role where I was the

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creative designer of workshops to help this consumer

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health company come up with new products and

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to solve marketing problems. So what year are

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we now? The game was in 1999 -2000 and we sold

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it till about 2010 -2012. From 2010 till three

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or four years ago when I retired, I was doing

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these workshops and I was using creative problem

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-solving techniques, design thinking techniques,

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to lead these professionals in ideation. When

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I retired, I got to put both of these pieces

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together, first talking about these uh -oh moments,

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my own and some famous people's, with some of

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the tools that can be used to help prevent mistake

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making with entrepreneurs. It became a project

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that I became obsessed with, and I wrote a book.

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The book, I'll hold it up. It's called Uh -Oh!

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how to avoid unintentional blunders that derail

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entrepreneurial success to goof -proof your business.

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This is where I first began thinking of myself

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as a business mistake prevention specialist.

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But that wasn't enough. The book came out last,

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this year in February, and it's doing well. It's

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on Amazon. You can find it all. I'll give you

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my website later. But in calling myself a business

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prevention, a business mistake prevention specialist,

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I was realizing I've really only given you a

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handful of tools and given you my experience.

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I was hungry to really help people find out their

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own risk of making mistakes and then do something

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about it. Besides reading a book, I created,

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and this came out in the fall recently, an online

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quiz that your audience and any entrepreneur

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can use to... answer 12 simple questions about

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their behaviors around risk and get a reading

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on what level of mistake making risk do you and

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your business have? Is it low, is it medium,

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or is it high? And it's out there and people

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have begun to use it, but I wasn't satisfied

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with that. I wanted to have quantitative numbers.

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of what the universe of entrepreneurs is like.

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So in October, November, we just got the field

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work in. We did an online survey of over 300

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entrepreneurs across America and asked them the

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same questions that are in that quiz. And we

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found that there are four really big factors

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that if they're true with you, they put you in

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a medium to high risk. Ask me, ask me. Well,

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I'll let you take the quiz. I'll give you the

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link in a few minutes. Those four are, and they

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happen in combination, stress, fatigue, faulty

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assumptions, and the number one one is distractions.

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If those are present in your day -to -day work,

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you're more likely to make mistakes. We had a

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lot of other learnings that I'll be putting out

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the report in January, but they include what

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mistakes most entrepreneurs are most afraid of.

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They include hurting customer harm, operational

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errors, financial mistakes, marketing missteps,

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people issues like hiring the wrong people, or

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a more important procrastination or even burnout.

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That's true with many people. who are entrepreneurs.

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We spoke to, of the 300 people, more than half

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were solopreneurs. Another big group were groups

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of people from company size one to four. And

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the balance were up to about 10 people. So it's

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small business focused. So if you're interested,

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listeners, or you, Adrian, in finding at your

00:14:01.559 --> 00:14:06.009
own risk, I invite you to go to Mistake. risk

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quiz all three words together mistake risk quiz

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dot -com and You'll be asked to answer 12 questions

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and right away on screen. You'll get your result

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and then you'll get an email With with no promotion

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behind it with an email with three or four suggestions

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for what you should do because of your It's called

00:14:28.649 --> 00:14:34.019
mistake risk quiz Spelled the regular mistake

00:14:34.019 --> 00:14:39.539
risk quiz way dot -com So that's what I've been

00:14:39.539 --> 00:14:43.059
up to as I'm beginning to write the final report

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I'm learning even more things about the frequency

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and impact of Mistakes that entrepreneurs across

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the country are making it looks like and I'm

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still finalizing the analysis It looks like it

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doesn't matter what your age your gender your

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ethnicity I didn't collect regions, so I can't

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talk about regionality, that those things don't

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matter. It's all about personal behaviors with

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respect to six specific categories. I mentioned

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the four that rose to the top. It's an interesting

00:15:14.779 --> 00:15:18.159
time. I'm looking forward to finishing the analysis

00:15:18.159 --> 00:15:21.340
and learning. And people can start. You could

00:15:21.340 --> 00:15:24.860
use that quiz right now. Oh, yeah, that's what

00:15:24.860 --> 00:15:28.919
I'm going to do right now. So hold, please. OK,

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go. Share screen Can't do it. I gotta have everyone

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watching. There we go. Okay now we're here Okay,

00:15:38.059 --> 00:15:42.700
beautiful, okay ready, okay, so it's like down

00:15:42.700 --> 00:15:46.960
and it says start the quiz Take the quiz. There

00:15:46.960 --> 00:15:49.039
you go. Well, this is exciting you do it. This

00:15:49.039 --> 00:15:51.259
is the first time anybody's done this live with

00:15:51.259 --> 00:15:55.299
me I'm a lot about the first timers because I

00:15:55.299 --> 00:15:58.549
take the risk But I also think ahead, I tend

00:15:58.549 --> 00:16:00.429
to, we just had a two -day event called Swat

00:16:00.429 --> 00:16:03.570
in Order. I tend to swap things out. So honestly,

00:16:03.750 --> 00:16:05.529
I think that I may have been sitting around your

00:16:05.529 --> 00:16:07.809
table, I probably would have said, wait, this

00:16:07.809 --> 00:16:10.909
is for commercial use. Okay, 12 quick questions

00:16:10.909 --> 00:16:14.169
to spot. Okay, let's do this. Oh, I added my

00:16:14.169 --> 00:16:16.629
email, which is no worries. Yeah, I'm still seeing

00:16:16.629 --> 00:16:20.269
the website screen. I'm not seeing the quiz itself.

00:16:20.669 --> 00:16:21.870
Right, I'm not seeing your email. Yep, I'm starting

00:16:21.870 --> 00:16:24.700
it right now. Okay. When I'm under stress, I

00:16:24.700 --> 00:16:28.200
rush decisions without fully checking details.

00:16:28.360 --> 00:16:30.960
When I'm under stress, I rush and say, ooh, I

00:16:30.960 --> 00:16:35.480
sometimes could do that. Yeah, sometimes. I hate

00:16:35.480 --> 00:16:37.139
when I do it. I miss early signs that a customer

00:16:37.139 --> 00:16:41.519
is unhappy. Very rarely. You could tell. You

00:16:41.519 --> 00:16:46.360
could tell. I really do believe that. And the

00:16:46.360 --> 00:16:51.370
slower replies are interesting. Oh, that. That

00:16:51.370 --> 00:16:54.250
must be a sign that a customer is unhappy. They

00:16:54.250 --> 00:16:58.029
start to be slow in their requests. Yeah, if

00:16:58.029 --> 00:16:59.570
you're used to getting an order every week and

00:16:59.570 --> 00:17:03.590
then suddenly they stop or there's lots of explanations

00:17:03.590 --> 00:17:06.869
for that. Yeah, so if you missed the customer

00:17:06.869 --> 00:17:10.490
signals, no, that's your fault. But if you're

00:17:10.490 --> 00:17:12.990
not getting the frequency of feedback or calls

00:17:12.990 --> 00:17:15.349
or anything, they could have gone on to somebody

00:17:15.349 --> 00:17:19.920
else. Interesting. Okay, when I'm tired, I skip

00:17:19.920 --> 00:17:23.539
or forget steps that cause rework or small errors.

00:17:25.059 --> 00:17:28.460
When I'm tired, I skip or forget steps that cause

00:17:28.460 --> 00:17:33.839
rework. Oh, definitely not often. Rarely. I can't

00:17:33.839 --> 00:17:37.279
say never. And I've been in business for many

00:17:37.279 --> 00:17:39.660
years, but even currently. When I'm making business

00:17:39.660 --> 00:17:42.099
decisions under pressure, I rely on assumptions

00:17:42.099 --> 00:17:44.440
instead of checking in the facts. Yeah, that's

00:17:44.440 --> 00:17:48.769
never. Even under pressure, I'm going to want

00:17:48.769 --> 00:17:51.509
the facts. I don't believe in assumptions. When

00:17:51.509 --> 00:17:55.930
I have too much to do, I focus on easy or minor

00:17:55.930 --> 00:17:58.670
attacks instead of the priorities that matter

00:17:58.670 --> 00:18:00.569
most. When I have too much to do, I focus on

00:18:00.569 --> 00:18:04.829
easy. Well, David Metzler said, if you love what

00:18:04.829 --> 00:18:07.210
you do, then learn to love the things you don't

00:18:07.210 --> 00:18:12.009
love to do. So I've been really trying to just

00:18:12.009 --> 00:18:15.420
get the hard ones done. so I can then have fun

00:18:15.420 --> 00:18:18.839
on the easy ones, so rarely, because I'm sure

00:18:18.839 --> 00:18:21.539
I have once in a blue moon. All right, on to

00:18:21.539 --> 00:18:23.579
question six, everyone. When I'm responsible

00:18:23.579 --> 00:18:27.180
for a task, I don't fully understand, like contracts,

00:18:27.359 --> 00:18:30.200
taxes, or compliance. That's crazy. Those are

00:18:30.200 --> 00:18:32.819
exactly what I don't understand. I proceed without

00:18:32.819 --> 00:18:36.700
first learning or getting expert help. Yeah,

00:18:37.180 --> 00:18:42.769
often. Yeah. I'm going to actually say always,

00:18:42.990 --> 00:18:44.670
because I wouldn't even be able to do the task.

00:18:45.609 --> 00:18:47.769
And thank you to ChatGPT. That makes everything

00:18:47.769 --> 00:18:49.690
so much easier. When it explains to me like I'm

00:18:49.690 --> 00:18:52.309
a 12 -year -old, then I can move forward, right?

00:18:52.950 --> 00:18:58.630
OK, seven. When I'm stressed, I put off important

00:18:58.630 --> 00:19:02.869
conversations or decisions, even when delay makes

00:19:02.869 --> 00:19:05.650
things worse. When I'm stressed, I put off important

00:19:05.650 --> 00:19:09.109
conversations or decisions even now. I'm going

00:19:09.109 --> 00:19:12.769
to say rarely on that, too. Okay, eight. I move

00:19:12.769 --> 00:19:14.930
ahead, assuming customers or colleagues are on

00:19:14.930 --> 00:19:18.150
the same page, only to find out later they weren't.

00:19:18.309 --> 00:19:20.130
I never really had that happen where I thought

00:19:20.130 --> 00:19:22.369
that they were like, I was starting to proceed

00:19:22.369 --> 00:19:24.990
with a reorder or request or something that they

00:19:24.990 --> 00:19:27.410
wanted, but then found out that they didn't.

00:19:27.690 --> 00:19:32.589
No, no, no. How did you answer that one, William?

00:19:33.009 --> 00:19:38.299
I'm a sometimes person. I mean, that would mean

00:19:38.299 --> 00:19:39.880
that I would have had to have a conversation

00:19:39.880 --> 00:19:42.779
with someone and let's say even the last 10 years

00:19:42.779 --> 00:19:45.200
that, oh, I thought you wanted me to do that

00:19:45.200 --> 00:19:47.960
for you kind of thing, right? I found it in corporate

00:19:47.960 --> 00:19:50.960
life that was part of just being there because

00:19:50.960 --> 00:19:53.319
you were working with large teams and you can't

00:19:53.319 --> 00:19:55.720
always ensure everybody understands and aligns

00:19:55.720 --> 00:19:59.480
with what you want to do. Oh, like, okay, so

00:19:59.480 --> 00:20:04.039
boards, committees, businesses. Okay, I'm going

00:20:04.039 --> 00:20:08.339
really on that. When I'm tired, I delay important

00:20:08.339 --> 00:20:11.900
tasks or make careless mistakes. Yeah, sometimes

00:20:11.900 --> 00:20:15.599
I do. I don't delay, but sometimes I can make

00:20:15.599 --> 00:20:19.880
a stupid mistake. Okay, number 10. When I'm multitasking

00:20:19.880 --> 00:20:25.299
or not fully focused, I miss key details. Yeah,

00:20:25.980 --> 00:20:28.519
definitely, okay. I put sometimes in case you

00:20:28.519 --> 00:20:31.619
were interested. Distractions from email, phone,

00:20:31.920 --> 00:20:36.069
or social media. Pull me away from focused work.

00:20:37.849 --> 00:20:41.069
Okay, I'm gonna say it. Email, phone, or social,

00:20:41.069 --> 00:20:42.930
pull me away. Well, sometimes social media is

00:20:42.930 --> 00:20:45.450
my work, so I'm not gonna get that, but the phone,

00:20:46.349 --> 00:20:48.269
because I try to answer the phone so I don't

00:20:48.269 --> 00:20:52.069
have to call that person back. So, sometimes.

00:20:53.450 --> 00:20:56.759
Okay, often. And when I face a business challenge

00:20:56.759 --> 00:20:59.559
for the first time, I guess or wing it instead

00:20:59.559 --> 00:21:02.880
of following a process, research, advice, small

00:21:02.880 --> 00:21:07.319
tests. No, I don't wing, I don't wing, because

00:21:07.319 --> 00:21:09.359
I think that's the most important part of a business

00:21:09.359 --> 00:21:12.660
challenge is how you handle that challenge. Especially

00:21:12.660 --> 00:21:15.400
when it's a part of your business, right? Oh

00:21:15.400 --> 00:21:17.039
yeah, and I grew up in the logo merchandise,

00:21:17.319 --> 00:21:19.900
promotional products business, and mistakes are

00:21:19.900 --> 00:21:23.089
often, and I noticed that clients were they were

00:21:23.089 --> 00:21:25.069
understandable if you admitted you made your

00:21:25.069 --> 00:21:28.130
mistake and you had solutions on how to fix it

00:21:28.130 --> 00:21:31.930
but for those that you know like um on the other

00:21:31.930 --> 00:21:33.950
hand we were distributors so as the suppliers

00:21:33.950 --> 00:21:37.349
would like give you all these excuses so actually

00:21:37.349 --> 00:21:40.990
William about 10 years ago i had um my new year's

00:21:40.990 --> 00:21:44.349
eve resolution was no more excuses so i refuse

00:21:44.349 --> 00:21:46.369
to do it okay i'm submitting it to look at our

00:21:46.369 --> 00:21:48.980
results Okay, I'm still seeing the first screen.

00:21:49.119 --> 00:21:51.059
I'm not seeing what you're seeing. Oh, glad you

00:21:51.059 --> 00:21:57.099
told me. There we go. So now I'm medium. So based

00:21:57.099 --> 00:22:01.059
on my answer, my risk is medium. And that means

00:22:01.059 --> 00:22:04.079
each answer score rate. Oh, I love this distraction.

00:22:04.460 --> 00:22:09.400
I have a six out of 10 fatigue, five, 10. Okay,

00:22:09.400 --> 00:22:12.019
what does this all mean? You're in the medium

00:22:12.019 --> 00:22:16.559
range. And among the six categories of Mistake

00:22:16.559 --> 00:22:19.480
risk, if you scroll up a little bit, looks like

00:22:19.480 --> 00:22:21.259
the ones you get six on are a little bit higher

00:22:21.259 --> 00:22:24.200
than the ones you got five on. Six is medium

00:22:24.200 --> 00:22:28.940
level. Five is between low and medium. In your

00:22:28.940 --> 00:22:32.740
email now, you should receive an email right

00:22:32.740 --> 00:22:35.619
away that says what you might do about those.

00:22:35.740 --> 00:22:38.180
And it's got a PDF on each of those categories.

00:22:38.759 --> 00:22:41.180
So let's say distraction was a big one for you.

00:22:41.460 --> 00:22:44.400
You can click on the distraction PDF. And it

00:22:44.400 --> 00:22:48.619
will give you some tips for reducing your distraction

00:22:48.619 --> 00:22:54.039
risk. Oh, I like this. There you go. Oh, then

00:22:54.039 --> 00:22:56.940
it gives me steps. You have steps right here.

00:22:57.000 --> 00:23:00.759
Yeah. Now, it has all the steps because I couldn't

00:23:00.759 --> 00:23:03.380
find a way to customize it exactly to you. But

00:23:03.380 --> 00:23:06.359
you read your score and you were six out of 10

00:23:06.359 --> 00:23:08.819
on distractions. You can click on distraction

00:23:08.819 --> 00:23:11.720
one pager and it'll give you here's some tips

00:23:11.720 --> 00:23:14.339
on how to reduce Your distraction. Some of them

00:23:14.339 --> 00:23:19.579
are just common sense. Yeah, but sometimes we

00:23:19.579 --> 00:23:22.299
almost need like common sense. I get, but sometimes

00:23:22.299 --> 00:23:24.980
I feel like we need to also, you know, refresh

00:23:24.980 --> 00:23:28.160
ourselves on common sense too. This is beautiful.

00:23:28.220 --> 00:23:30.319
And then I'm sharing the tab right now. So if

00:23:30.319 --> 00:23:33.460
people can see it and how beautiful. So these

00:23:33.460 --> 00:23:36.839
are group, the first group, the ones that say

00:23:36.839 --> 00:23:39.900
moves you can do right away. Like you do a sprint,

00:23:39.960 --> 00:23:42.430
you do some. end of the day, shut down before

00:23:42.430 --> 00:23:44.529
you close down, think about this and think about

00:23:44.529 --> 00:23:47.730
that. And the other ones, the bottom three are

00:23:47.730 --> 00:23:50.230
things you might do longer term. I like to talk

00:23:50.230 --> 00:23:52.630
about a pre -mortem. If it's a new product, a

00:23:52.630 --> 00:23:55.589
new project or something, the pre -mortem is

00:23:55.589 --> 00:23:58.490
all about the opposite of a post -mortem. Why

00:23:58.490 --> 00:24:02.410
did something die? You think today, my business

00:24:02.410 --> 00:24:05.670
three years from now died. It was horrible. And

00:24:05.670 --> 00:24:08.779
you imagine with you or your team, What are the

00:24:08.779 --> 00:24:11.940
things that did kill it? Because you're imagining

00:24:11.940 --> 00:24:14.839
it's in the past. And you make up a list of a

00:24:14.839 --> 00:24:17.759
whole bunch of things which went wrong in your

00:24:17.759 --> 00:24:20.920
imagination. Then you stop and you prioritize

00:24:20.920 --> 00:24:25.299
them. And you say, well, the top two or three,

00:24:25.720 --> 00:24:28.440
how might we keep those from happening as we

00:24:28.440 --> 00:24:30.880
finalize this business before it's launched?

00:24:31.480 --> 00:24:34.660
So those steps are very adaptable to your detainee

00:24:34.660 --> 00:24:37.279
by the situation. But it's a great way of doing

00:24:37.279 --> 00:24:42.579
it. This is beautiful. This is beautiful. I absolutely

00:24:42.579 --> 00:24:45.700
love this. Wait, let's go to fatigue guys. I'm

00:24:45.700 --> 00:24:49.759
gonna put the tab. We're live on YouTube too,

00:24:49.799 --> 00:24:52.259
so people can see this. This is a beautiful,

00:24:52.259 --> 00:24:56.099
beautiful gift. So here, fatigue, low energy

00:24:56.099 --> 00:25:00.240
leading to careless errors. I love this. It's

00:25:00.240 --> 00:25:02.640
got a little example of a story and then the

00:25:02.640 --> 00:25:06.200
steps that you take, energy mapping. This is...

00:25:06.279 --> 00:25:10.200
Killer. Really good. Oh, you did a great job.

00:25:10.299 --> 00:25:13.859
You have done something very special here. Wow.

00:25:14.079 --> 00:25:16.440
A lot of links. I hope people do take the time

00:25:16.440 --> 00:25:18.880
to do all the links, though. But I love it. And

00:25:18.880 --> 00:25:21.500
then when you have a few minutes. Yeah, Adrian,

00:25:21.599 --> 00:25:25.619
all you need if you do the test and you find

00:25:25.619 --> 00:25:28.299
out even if you're in low risk, there are some

00:25:28.299 --> 00:25:30.779
things you do to stay in low risk. But if you're

00:25:30.779 --> 00:25:32.960
medium or high, if you're somebody who's making

00:25:32.960 --> 00:25:37.480
lots of mistakes, they do. They give you all

00:25:37.480 --> 00:25:40.559
six of those tip sheets. You only need to open

00:25:40.559 --> 00:25:42.779
the one that's relevant to your highest score.

00:25:42.900 --> 00:25:45.500
Try that this week and then if you're still hungry

00:25:45.500 --> 00:25:50.559
for more, go back to the other ones. Oh, I really

00:25:50.559 --> 00:25:53.819
like this quiz. I like the oops. Sorry, just

00:25:53.819 --> 00:25:56.900
OK. I like this. You did a great job. This is

00:25:56.900 --> 00:26:01.380
fantastic. OK, really, really good because I

00:26:01.380 --> 00:26:06.609
care and I do want to. be the specialist intending

00:26:06.609 --> 00:26:09.470
to help people. Because I'm a mentor on the side,

00:26:09.470 --> 00:26:13.009
I'm doing other things. I do love helping small

00:26:13.009 --> 00:26:17.630
businesses succeed. And I know that a lot of

00:26:17.630 --> 00:26:19.769
small businesses, when I talk about this topic,

00:26:20.289 --> 00:26:21.910
they say, I'm not thinking about mistakes. But

00:26:21.910 --> 00:26:24.210
if you think about, don't worry about the mistakes,

00:26:24.269 --> 00:26:26.509
think about your behaviors, because it helps

00:26:26.509 --> 00:26:29.170
ensure your success. If you don't have to stop

00:26:29.170 --> 00:26:31.890
and redo, if you don't buy the wrong thing by

00:26:31.890 --> 00:26:34.609
mistake. Hopefully these things are small, like

00:26:34.609 --> 00:26:37.009
a typo, you can fix it. But sometimes they're

00:26:37.009 --> 00:26:42.210
disastrous. In my book, I write about some very

00:26:42.210 --> 00:26:45.450
famous uh -oh moments where very famous people

00:26:45.450 --> 00:26:48.849
made big mistakes. There's Steve Harvey when

00:26:48.849 --> 00:26:52.529
he was emceeing the Miss Universe contest, and

00:26:52.529 --> 00:26:54.789
he announced the wrong winner. And then the next

00:26:54.789 --> 00:26:57.690
year at the Academy Awards, They announced the

00:26:57.690 --> 00:27:00.529
wrong best picture, but they can be more serious

00:27:00.529 --> 00:27:04.009
than that. One example in the book is about a

00:27:04.009 --> 00:27:08.049
skydiver who years ago was asked by another couple,

00:27:08.150 --> 00:27:11.309
an instructor and another skydiver student to

00:27:11.309 --> 00:27:14.130
film them as they jumped out of a plane. So this

00:27:14.130 --> 00:27:16.910
guy, Ivan McGuire, he had been a skydiver for

00:27:16.910 --> 00:27:20.049
20 years, very good at what he does. So they're

00:27:20.049 --> 00:27:23.069
up in the, he got himself a camera because it

00:27:23.069 --> 00:27:25.349
was before GoPros and before your cell phone

00:27:25.349 --> 00:27:28.150
cameras, it was film. So he got a camera, strapped

00:27:28.150 --> 00:27:29.650
it to himself, they all went up to the plane,

00:27:30.049 --> 00:27:32.009
and at 10 ,000 feet they gave each other thumbs

00:27:32.009 --> 00:27:35.589
up. Ivan jumps out of the plane and points the

00:27:35.589 --> 00:27:37.990
camera upwards, and he gives them the thumbs

00:27:37.990 --> 00:27:40.130
up and they jump out and get the most beautiful

00:27:40.130 --> 00:27:43.529
shot on his film camera. Then they both pull

00:27:43.529 --> 00:27:45.809
their ripcords and their parachutes open, still

00:27:45.809 --> 00:27:48.710
a beautiful shot. Then Ivan reaches for his ripcord

00:27:48.710 --> 00:27:52.109
and it wasn't there. Literally he fell to his

00:27:52.109 --> 00:27:54.970
death. It's a horrible, tragic situation. It's

00:27:54.970 --> 00:27:58.500
in the book, though, Because there are miss there

00:27:58.500 --> 00:28:01.339
are learnings small business can take from anybody

00:28:01.339 --> 00:28:04.140
else's mistakes that one tragic Nobody should

00:28:04.140 --> 00:28:06.619
ever have that happen to him. It's even hard

00:28:06.619 --> 00:28:09.480
to talk about but you can think for your small

00:28:09.480 --> 00:28:14.619
business What one thing if I ever forgot it could

00:28:14.619 --> 00:28:18.519
be? Dangerous tragic or even worse for the business

00:28:18.519 --> 00:28:24.910
or for me personally. I think of a an urban retailer

00:28:24.910 --> 00:28:28.049
who leaves at night and forgets to lock up and

00:28:28.049 --> 00:28:30.750
everything gets stolen. Or somebody who's in

00:28:30.750 --> 00:28:32.690
charge of renewing the insurance every year,

00:28:32.910 --> 00:28:36.329
he forgot it and there's a disaster and a fire

00:28:36.329 --> 00:28:38.329
kills the business. Those are the type of things

00:28:38.329 --> 00:28:41.089
you can never forget. And anybody listening to

00:28:41.089 --> 00:28:43.390
this can think in their own business, what is

00:28:43.390 --> 00:28:46.109
that one thing? Well, remember the skydiver,

00:28:46.450 --> 00:28:49.410
you're glad you're not him. What is it for you?

00:28:49.430 --> 00:28:53.539
You can make your next day better. I call that,

00:28:54.500 --> 00:28:58.140
it was Warren Buffett who said, it's good to

00:28:58.140 --> 00:29:00.519
learn from mistakes, but it's better to learn

00:29:00.519 --> 00:29:04.480
from others' mistakes. In the book, I write about

00:29:04.480 --> 00:29:07.460
my own mistakes, the whole bunch of them, and

00:29:07.460 --> 00:29:10.539
about 20 of these famous ones I've been mentioning.

00:29:10.960 --> 00:29:14.119
And I call the art of learning from others, uh

00:29:14.119 --> 00:29:20.039
-oh -ology. There are two steps to it. Observe

00:29:20.039 --> 00:29:22.900
and understand what happened and understand why

00:29:22.900 --> 00:29:26.799
then it's think and apply How do I draw a lesson

00:29:26.799 --> 00:29:29.039
from that which is outside of my business that

00:29:29.039 --> 00:29:32.119
applies to me? The parachute is the very strong

00:29:32.119 --> 00:29:36.299
example Steve Harvey's with Miss Universe He

00:29:36.299 --> 00:29:40.380
might have done good by taking a pause or if

00:29:40.380 --> 00:29:44.759
he was not sure To pause the contest and just

00:29:44.759 --> 00:29:48.450
ask did I get this right much better than? Announcing

00:29:48.450 --> 00:29:51.089
it to there was a billion people watching. He

00:29:51.089 --> 00:29:53.190
was a man. He made us a man about it though He

00:29:53.190 --> 00:29:55.569
came out within five minutes. He says folks.

00:29:55.569 --> 00:29:58.109
It was my mistake. Here's what happened. This

00:29:58.109 --> 00:30:00.890
is the real winner I'm very sorry and that gave

00:30:00.890 --> 00:30:02.609
them two years of things to talk about on his

00:30:02.609 --> 00:30:07.990
talk show How they overcame? the content yeah

00:30:07.990 --> 00:30:12.329
became the content that's funny the the the phrase

00:30:12.329 --> 00:30:17.390
I like to remind listeners on podcasts is Fixing

00:30:17.390 --> 00:30:21.609
mistakes is expensive. Preventing them is priceless.

00:30:22.029 --> 00:30:24.549
Now, it's important to realize making mistakes

00:30:24.549 --> 00:30:26.430
is part of growing up. When you're learning to

00:30:26.430 --> 00:30:27.789
ride a bike, you're going to fall down over and

00:30:27.789 --> 00:30:30.170
over, keep trying, then you get better. These

00:30:30.170 --> 00:30:32.289
types of mistakes I'm talking about, these uh

00:30:32.289 --> 00:30:34.490
-ohs, are not those because there's no learning

00:30:34.490 --> 00:30:38.730
related to them. They're just hindrances to your

00:30:38.730 --> 00:30:44.349
daily success. That's why I'm a mistake. That's

00:30:44.349 --> 00:30:48.660
why I'm... Yeah, go ahead. No, no finish it up

00:30:48.660 --> 00:30:51.339
finish it up. That's why that's why I wrote the

00:30:51.339 --> 00:30:53.519
book and that's why I care and that's why I'm

00:30:53.519 --> 00:30:57.359
a mentor and that's why I'm Happy to share with

00:30:57.359 --> 00:31:00.420
your audience tips and ways to do this and I

00:31:00.420 --> 00:31:03.279
invite them to look at that website I'll repeat

00:31:03.279 --> 00:31:06.460
it again if you want and take the test themselves.

00:31:07.740 --> 00:31:11.279
Oh Mistake risk quiz comm yes, that's it'll be

00:31:11.279 --> 00:31:14.480
the show notes to Can you hear that phone in

00:31:14.480 --> 00:31:18.210
the background? I don't hear a phone Good. All

00:31:18.210 --> 00:31:23.750
right. So I want to ask you a question. OK. So

00:31:23.750 --> 00:31:25.589
as you're talking, I'm thinking, oh, this is

00:31:25.589 --> 00:31:27.950
so interesting because it's actually like looking

00:31:27.950 --> 00:31:30.869
at your business and looking at your weaknesses

00:31:30.869 --> 00:31:34.690
and your threats together and that combination.

00:31:34.869 --> 00:31:37.029
And I like that because a lot of times when you're

00:31:37.029 --> 00:31:39.349
swatting a business and you're adding the strength

00:31:39.349 --> 00:31:41.910
and weaknesses, you kind of can, you know. be

00:31:41.910 --> 00:31:44.109
all over the place, a strength could be a weakness,

00:31:44.230 --> 00:31:46.730
all of that, but here you're just focusing on

00:31:46.730 --> 00:31:49.890
what that weakness is. And as a score mentor

00:31:49.890 --> 00:31:52.369
for over eight years, I'm no longer, but I was

00:31:52.369 --> 00:31:56.470
chairwoman here in our town, first woman, I have

00:31:56.470 --> 00:31:59.609
to always say that. But anyways, my point is,

00:31:59.829 --> 00:32:03.329
is that people, I just want to make a little

00:32:03.329 --> 00:32:05.970
clearer for business owners and entrepreneurs

00:32:05.970 --> 00:32:09.230
that, that you're very hard for you to see your

00:32:09.230 --> 00:32:12.490
own risk and your own threats, even your own

00:32:12.490 --> 00:32:14.349
strengths and weaknesses and opportunities. That's

00:32:14.349 --> 00:32:16.670
why you need someone from the outside that can

00:32:16.670 --> 00:32:20.009
come in and see it in a different refresh, like

00:32:20.009 --> 00:32:22.609
a different face, right? Different eyes, different

00:32:22.609 --> 00:32:25.029
ears, so that you're like understanding it and

00:32:25.029 --> 00:32:26.710
you're gonna ask those questions. And a lot of

00:32:26.710 --> 00:32:28.549
times when people do this, like, let's gather

00:32:28.549 --> 00:32:30.569
around and do our risk assessment. Let's look

00:32:30.569 --> 00:32:33.089
at our threats. Let's look at our weaknesses.

00:32:33.549 --> 00:32:36.869
they're all like echo chambers just doing the

00:32:36.869 --> 00:32:39.329
same thing. Nobody's looking outside of it. So

00:32:39.329 --> 00:32:42.710
I loved your example. I was wondering about the,

00:32:42.910 --> 00:32:44.190
well, first of all, I have to tell you when you

00:32:44.190 --> 00:32:46.769
were talking about like the games and all of

00:32:46.769 --> 00:32:49.390
that and the dunk tank, I love that my dad, when

00:32:49.390 --> 00:32:51.630
he started his business years and years ago,

00:32:52.190 --> 00:32:56.710
he got, he did the game of, oh no, it was, it

00:32:56.710 --> 00:33:00.599
was where you have the horse racing. Yeah, but

00:33:00.599 --> 00:33:04.440
it was horse racing using like a cloth and like

00:33:04.440 --> 00:33:08.119
little figures and so we rolled the dice you

00:33:08.119 --> 00:33:09.859
roll the dice and you move ahead a couple spaces

00:33:09.859 --> 00:33:16.599
and it's a step -by -step race You're I don't

00:33:16.599 --> 00:33:28.900
hear you know, I still don't Know you hear me

00:33:29.069 --> 00:33:31.730
Oh, shoot. Oh, now you're back. Whatever it was.

00:33:31.809 --> 00:33:34.829
Yeah, I can hear you perfectly. OK. OK. I think,

00:33:34.829 --> 00:33:37.970
yeah, the plane flying over us. OK. So what were

00:33:37.970 --> 00:33:40.769
you saying? I was trying to guess the game that

00:33:40.769 --> 00:33:44.369
you said your dad had. I've seen a rental game

00:33:44.369 --> 00:33:50.829
where they have six hobby horses and they draw

00:33:50.829 --> 00:33:54.549
on the street some lanes that they move forward

00:33:54.549 --> 00:33:57.569
one step with each roll of the dice. So. So you

00:33:57.569 --> 00:33:59.950
roll two dice and horse number one moves three

00:33:59.950 --> 00:34:02.289
spaces, et cetera, until they get to the finish

00:34:02.289 --> 00:34:04.549
line. Is that what you have experience with?

00:34:04.569 --> 00:34:06.650
Yeah, yeah. My dad loved those. He had all the

00:34:06.650 --> 00:34:08.550
games and the bingo games and all the things

00:34:08.550 --> 00:34:11.250
that you could play. And I love that. And then

00:34:11.250 --> 00:34:13.389
I worked for Muscular Dystrophy Association for

00:34:13.389 --> 00:34:16.289
12 years. And Jerry Lewis's carnivals were huge.

00:34:16.530 --> 00:34:19.489
So watching kids, you know, I love the whole

00:34:19.489 --> 00:34:22.289
idea. I love that you, we actually had a woman

00:34:22.289 --> 00:34:25.070
who came to us who had the idea of doing like

00:34:25.070 --> 00:34:28.090
backyard games. And you know and setting everything

00:34:28.090 --> 00:34:29.769
up and then renting them so that people didn't

00:34:29.769 --> 00:34:32.150
have to buy it They would go and set it up, but

00:34:32.150 --> 00:34:36.590
when she found out what her risks were And there's

00:34:36.590 --> 00:34:38.849
liability insurance is quite expensive these

00:34:38.849 --> 00:34:42.349
days. Yes Yeah, so she said no, but that was

00:34:42.349 --> 00:34:44.889
part of it But that is actually the beauty of

00:34:44.889 --> 00:34:46.989
working with someone like you like, you know,

00:34:47.110 --> 00:34:49.349
don't say to yourself Oh, this is too risky or

00:34:49.349 --> 00:34:51.789
there's too many threats Talk to William because

00:34:51.789 --> 00:34:53.849
he could show you how to do it with and less

00:34:53.849 --> 00:34:57.909
than that. First of all But I don't think anything

00:34:57.909 --> 00:35:00.170
we do in life is really a waste of time. So everything

00:35:00.170 --> 00:35:03.789
that she ended up doing, she ended up starting

00:35:03.789 --> 00:35:06.590
a permanent jewelry business. Completely the

00:35:06.590 --> 00:35:08.369
opposite. And all of that was background because

00:35:08.369 --> 00:35:14.360
she learned, OK, not that. Yes. Yes. To me. I

00:35:14.360 --> 00:35:16.599
started my business almost by accident because

00:35:16.599 --> 00:35:18.800
we couldn't rent the dunk tank then. But then

00:35:18.800 --> 00:35:21.000
I got the passion for it and I got to meet a

00:35:21.000 --> 00:35:22.820
lot of people who were small business owners

00:35:22.820 --> 00:35:25.440
of rental companies. And I saw the struggles

00:35:25.440 --> 00:35:28.679
and they saw what does make them, what thrills

00:35:28.679 --> 00:35:30.760
them so they could thrill their customers and

00:35:30.760 --> 00:35:33.599
what pisses them off. By the way, a game that

00:35:33.599 --> 00:35:35.980
they bought from you that breaks, that pisses

00:35:35.980 --> 00:35:41.139
them off. Yeah, that's for time. I also sold

00:35:41.139 --> 00:35:45.179
like prize game wheels and the Different games,

00:35:45.280 --> 00:35:47.239
you know that you go to trade shows and see so

00:35:47.239 --> 00:35:49.599
that's great. You're right. This is of course

00:35:49.599 --> 00:35:53.659
If that yeah one thing goes wrong one ball gets

00:35:53.659 --> 00:35:56.280
stucked that there Yeah, you have to know how

00:35:56.280 --> 00:35:58.280
to like work the crowd and make sure everyone's

00:35:58.280 --> 00:36:00.980
happy while you're shivering Yeah, you were machine

00:36:00.980 --> 00:36:04.019
you were discussing when the team gets together

00:36:04.019 --> 00:36:05.500
and they want to go through the strengths weaknesses

00:36:05.500 --> 00:36:09.230
opportunities threats The quiz is really focused

00:36:09.230 --> 00:36:12.630
on the behaviors of the owner or the person or

00:36:12.630 --> 00:36:16.269
the people. And if you look at strength, weakness,

00:36:16.610 --> 00:36:19.349
opportunities, threats, their behaviors can be

00:36:19.349 --> 00:36:22.929
part of any of those, whether it's whether it's

00:36:22.929 --> 00:36:25.650
procrastination or not sleeping a night and making

00:36:25.650 --> 00:36:28.789
mistakes or the opposite, that they are superstars

00:36:28.789 --> 00:36:31.929
and they can do anything. But it's about the

00:36:31.929 --> 00:36:34.690
behaviors because that's you don't control what

00:36:34.690 --> 00:36:37.110
your competitors do. You don't control when the

00:36:37.110 --> 00:36:39.050
government says there'll be tariffs. You don't

00:36:39.050 --> 00:36:42.090
control lots of things. You do control your behaviors.

00:36:42.630 --> 00:36:45.110
That's why we're focusing on the behaviors, which

00:36:45.110 --> 00:36:49.389
can help you succeed more. If you realize adapting

00:36:49.389 --> 00:36:51.449
a few behaviors and the quiz can help you find

00:36:51.449 --> 00:36:55.849
them, can help you. And you can't do it all at

00:36:55.849 --> 00:36:59.769
once. The email you got says, try one of these

00:36:59.769 --> 00:37:02.639
this week. It does need to be taken. Try it out,

00:37:02.679 --> 00:37:05.420
and if it works, cool, do more of it. If it doesn't,

00:37:05.420 --> 00:37:09.119
go down the list and try the next one. I like

00:37:09.119 --> 00:37:13.840
that, William. So back to the reality of this

00:37:13.840 --> 00:37:17.579
day and age, though, where if you send out something

00:37:17.579 --> 00:37:21.059
and it breaks, it's not fixable, your clients

00:37:21.059 --> 00:37:24.199
could very quickly do a charge back that will

00:37:24.199 --> 00:37:27.099
just hurt everyone. And you get a zero -star

00:37:27.099 --> 00:37:30.079
review, and it damages the reputation instantly.

00:37:30.420 --> 00:37:32.639
Exactly. And they didn't just put that review

00:37:32.639 --> 00:37:35.940
on, they actually copied that review to all the

00:37:35.940 --> 00:37:39.019
event leaders. And like, yeah, it's really a

00:37:39.019 --> 00:37:43.300
scary time. And so don't wait and then find out

00:37:43.300 --> 00:37:46.079
it happens. It's better to meet with you. So

00:37:46.079 --> 00:37:48.320
I like this idea, business mistake prevention

00:37:48.320 --> 00:37:52.280
specialist, and you are semi -retired. I heard

00:37:52.280 --> 00:37:54.820
the word retired, but then I'm like - I'm doing

00:37:54.820 --> 00:37:58.800
this now. I'm promoting the book and I'm - I

00:37:58.800 --> 00:38:02.920
can lead workshops, I can consult. I am also

00:38:02.920 --> 00:38:05.639
a score mentor, so for free, I'm seeing people

00:38:05.639 --> 00:38:08.039
in the state of Delaware. I'm a Delaware score

00:38:08.039 --> 00:38:11.659
mentor. You can find me on score .org, find a

00:38:11.659 --> 00:38:16.000
mentor. Oh, I love that. Wait, no, we're gonna

00:38:16.000 --> 00:38:17.360
talk score for a minute. Who's your regional

00:38:17.360 --> 00:38:20.500
director? Because did you go to Jacksonville

00:38:20.500 --> 00:38:23.960
for a meeting a couple years ago? No, no, I've

00:38:23.960 --> 00:38:27.369
only been from home and I've met. my Delaware

00:38:27.369 --> 00:38:30.369
mentor colleagues at one luncheon once. It's

00:38:30.369 --> 00:38:33.550
been, since COVID, it's been all remote and all

00:38:33.550 --> 00:38:34.869
of my mentoring sessions. Do you want to shout

00:38:34.869 --> 00:38:37.250
out your score? Do you want to shout out your

00:38:37.250 --> 00:38:40.949
score office? It's the Delaware score, but whoever

00:38:40.949 --> 00:38:43.869
watches this anywhere in America, go to score

00:38:43.869 --> 00:38:47.829
.org and click on find a mentor. You'll find

00:38:47.829 --> 00:38:50.900
somebody in your zip code or near you. and you

00:38:50.900 --> 00:38:52.940
can put in something about the business you're

00:38:52.940 --> 00:38:55.800
dreaming of or having problems with, and somebody

00:38:55.800 --> 00:38:58.039
will be assigned to you who's got some relevant

00:38:58.039 --> 00:39:00.840
experience. I see people and I tell them, I know

00:39:00.840 --> 00:39:03.500
lots of things about how not to make gains. I

00:39:03.500 --> 00:39:05.440
know lots of things about from my corporate life,

00:39:05.679 --> 00:39:07.980
but I don't know everything. The magic of that

00:39:07.980 --> 00:39:10.659
score, there's 10 ,000 volunteers across the

00:39:10.659 --> 00:39:14.480
US, and we're networked. So when I had something

00:39:14.480 --> 00:39:18.559
on, somebody wanted to open a barge business,

00:39:20.260 --> 00:39:22.880
the barges they use to construct bridges. And

00:39:22.880 --> 00:39:25.480
I know nothing about that. But I found a colleague

00:39:25.480 --> 00:39:29.119
who'd been to something in that side of the heavy

00:39:29.119 --> 00:39:32.820
equipment industry, and we got some advice. So

00:39:32.820 --> 00:39:38.679
I'll shout out even more. It's free. And it's

00:39:38.679 --> 00:39:42.139
not only mentors, it's a library of resources

00:39:42.139 --> 00:39:44.980
and templates. and even a whole bunch of live

00:39:44.980 --> 00:39:47.739
and recorded workshops on any topic you can think

00:39:47.739 --> 00:39:50.480
of, from how to do a business plan, where to

00:39:50.480 --> 00:39:54.219
find financing, how to use AI in enhancing your

00:39:54.219 --> 00:39:57.760
marketing. It's a very good tool. I must also

00:39:57.760 --> 00:40:00.940
say, SCORE is not the only one that's a free

00:40:00.940 --> 00:40:03.440
resource to entrepreneurs. You can reach out

00:40:03.440 --> 00:40:08.159
to the SBA, your State Small Business Development

00:40:08.159 --> 00:40:11.690
Council, I think it's called. Oh, SBDC, yes.

00:40:13.389 --> 00:40:17.710
SBDCs. All of those services and resources are

00:40:17.710 --> 00:40:20.550
there for the taking. And if they can just help

00:40:20.550 --> 00:40:24.090
you think through and bounce off ideas on one

00:40:24.090 --> 00:40:27.070
thing that's got you bugged, it's worth the time.

00:40:28.010 --> 00:40:30.190
And Adrienne, you mentioned it, a good friend

00:40:30.190 --> 00:40:33.949
of mine is ChatGPT, because it does. If you don't

00:40:33.949 --> 00:40:35.869
understand something, you can say, hey, ChatGPT,

00:40:36.150 --> 00:40:38.730
I have to do something here. Explain it to me

00:40:38.730 --> 00:40:41.860
like a fifth grader. And it will instantly do

00:40:41.860 --> 00:40:45.199
it. I say, watch it with a grain of salt because

00:40:45.199 --> 00:40:47.539
it gets some bad stuff out of that too. But it

00:40:47.539 --> 00:40:50.400
will send you down a good path to do more research

00:40:50.400 --> 00:40:53.300
of your own and thinking of your own. So it's

00:40:53.300 --> 00:40:55.679
a good time to be an entrepreneur because there's

00:40:55.679 --> 00:40:59.760
lots of resources out there. I love that you

00:40:59.760 --> 00:41:01.719
can be retired with SCORE. As a matter of fact,

00:41:02.039 --> 00:41:04.380
I did a SWAT on our own chapter, and when we

00:41:04.380 --> 00:41:08.400
got to threats, I said, oh, I'm your, I said,

00:41:08.579 --> 00:41:09.880
not the threat, but I'm the biggest weakness.

00:41:09.980 --> 00:41:11.500
And they're like, why? And I'm like, because

00:41:11.500 --> 00:41:14.889
I'm working. And so I only have a certain amount

00:41:14.889 --> 00:41:17.750
of time. And at one point I may have to leave

00:41:17.750 --> 00:41:20.929
to start to make money. I won't have all this

00:41:20.929 --> 00:41:23.949
time to volunteer. And sure enough, it was like

00:41:23.949 --> 00:41:28.150
a year later, I passed it on to Sheila Slick,

00:41:28.429 --> 00:41:30.329
who was co -chair for, who chaired it for a year

00:41:30.329 --> 00:41:32.519
and then went to someone else. And I always feel,

00:41:32.800 --> 00:41:35.519
too, that it's important to actually leave sometimes

00:41:35.519 --> 00:41:37.699
those positions so other people can come up.

00:41:38.000 --> 00:41:40.219
So sometimes it gets stagnant with the same president.

00:41:40.539 --> 00:41:42.300
So I love that year. I love what you're doing.

00:41:42.300 --> 00:41:43.980
I love everything about it. All right. We've

00:41:43.980 --> 00:41:46.239
got your website. We've got the mistake. We've

00:41:46.239 --> 00:41:49.079
got your information. We know that you can do

00:41:49.079 --> 00:41:51.219
workshops for companies. You could do workshops

00:41:51.219 --> 00:41:54.400
for yourself. And you'll be perfect for my next

00:41:54.400 --> 00:41:57.679
Swat in Order next year. Sure. We'll have you.

00:41:57.920 --> 00:42:01.380
The other thing I... I speak on these topics

00:42:01.380 --> 00:42:05.460
as well. And when I finish this new 300 -person

00:42:05.460 --> 00:42:08.900
research report in January, I'll have a much

00:42:08.900 --> 00:42:14.340
richer set of learnings really on the behaviors

00:42:14.340 --> 00:42:18.960
that can lead to success or mistakes. I love

00:42:18.960 --> 00:42:20.920
it. Thank you so much. Is there anything that

00:42:20.920 --> 00:42:22.860
I didn't ask you that I should have asked you?

00:42:23.340 --> 00:42:24.780
As long as you got in the show notes, they need

00:42:24.780 --> 00:42:30.050
to know my website. riskmistakequiz .com. Just

00:42:30.050 --> 00:42:35.329
look me up by my name, williamholston .com. Beautiful.

00:42:35.869 --> 00:42:38.329
Beautiful. Williamholston .com, you guys. Very

00:42:38.329 --> 00:42:41.769
easy. Thank you for your time today. Enjoy your

00:42:41.769 --> 00:42:44.130
rest of your Friday and the long week. Well,

00:42:44.369 --> 00:42:47.630
you enjoy every day. I try to. I want to be William

00:42:47.630 --> 00:42:49.829
Holston. Thank you so much. I'm going to end

00:42:49.829 --> 00:42:52.050
the stream and have a great rest of the day.

00:42:52.170 --> 00:42:54.150
Thank you, Adrienne. Thank you, everybody. Bye

00:42:54.150 --> 00:42:54.449
-bye.