From Publishing to Personal Branding: Kelly Schuknecht Journey

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We're live Okay, okay listen Kelly Kelly is brave

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bold Brilliant, and she's got this she's a quadruple

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B Beautiful look a beautiful woman beautiful

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woman. I have a book and so this is I take the

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episodes I put them in the book so brave a bold

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and brilliant because Kelly you really need to

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be to you know do a live with someone. So okay,

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so let's practice your last name and then you

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do have to introduce yourself because I have

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no clue who you are. This is Kelly Stucknett.

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Shootneck, Kelly, Shootneck. Kelly, what a last

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name. So before we go into that, tell everyone

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what you do, who you are. Yeah. So yeah, I have

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a very interesting last name that's hard for

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everyone to say. I am Kelly Shootneck. I am the

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founder and CEO of Two Mile High Marketing. I

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work with business owners who want to develop

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their thought leadership platform. Okay, so I

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want to hear more about your business, but is

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this your maiden name or your married name? This

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is my married name So my husband comes from a

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little area in Iowa where all the Germans settled

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so He doesn't speak any German neither to do

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his parents or his grandparents But long long

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ago the Germans came over and settled in Iowa.

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So that That's where the name stems from And

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what was your maiden name, if you don't mind

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me asking? It was equally as hard to pronounce.

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So my maiden name was Hosevar, which sounds easy,

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but it's actually like it's H -O -C -E -V -A

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-R. I think it's Slovenian. Yeah. So yeah, I

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went from one challenging last name to another

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one. That's so funny because I always think like

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like what if it was just like small and then

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so I love it but the great thing about your name

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is that people have to ask you how to spell it

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or you need to say let me just spell it for you.

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Do you have a way to like like help people to

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remember like SCH like school or what do you

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normally do? What's your little tip? Well when

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it comes to pronouncing I usually tell people

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it's easier to just say shoot neck. That's just

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like it's like two words you can put together

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shoot. neck. Even though that's not actually

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how you say it, but it sounds about the same.

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I love that. So everyone, it's last name is F

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-C -H -U -K -N -E -C -H -T. Okay. So tell me,

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tell me, tell me about you. So like, when did

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you start your business? What's going on? I want

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to hear it all. So I have an interesting story.

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I was in publishing for 10 years. I left the

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publishing company and I went to work in, I was

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in an accounting firm. I was the first marketing

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employee and I built the marketing department

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out. So as a marketing director, I built a team

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of six or seven people. And during the time that

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I was there, I like to say that I did my job

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too well because we grew the firm from 4 million

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to 12 million. And right around that 12 million

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mark, we were acquired by a $50 million company.

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And they already had a marketing department,

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and I ended up losing my job. So that was in

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2024, so last year. And I kind of decided, at

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that time, I was like, OK, I can either look

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for another job being what I call the person

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behind the person. So, you know, I worked for,

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I had a boss, right? In both of my long -term

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jobs. And then I was the person who got all their,

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you know, made all their dreams come true, right?

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And I decided that I, It was time. I was ready

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to do my own thing, to start my business. And

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so I started it last year and grew it pretty

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quickly to I now have a team of 10 people. And

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yeah, and I won't look back again. I feel like

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all of my skills and experience led me to exactly

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where I am supposed to be now. So everything

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happens for a reason. Yeah, I think so. That

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one door closed and then you made that that important

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decision. I like the way you said that person

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behind the person, but that is and then to grow

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it and it's only been a year for 10 people is

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amazing. OK, so tell us the name of your business.

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So it's two mile high marketing and the where

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that comes from is you know of Denver as the

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mile high city, right? I live in an area called

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Leadville, Colorado, which is at 10 ,200 feet

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or about two miles high. And so that was kind

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of my dream. I had that business name actually

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for a couple of years where I was like, this

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is the name of my company. And yet I didn't know

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I was actually going to start it until that day

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that I got laid off. And I was like, OK, two

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mile high marketing. We're going with it. I love

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it. I just want to share the room for a second

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just to make sure. So bear with me for a second

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while I repost. Sometimes people miss it. So

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there we go. Oh, okay. So at a two mile high.

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I love it, so you've got where you are. And then

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what exactly do you offer? Yeah. So I mentioned

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I had the background in publishing, and then

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I was in marketing. And in my person behind the

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person role, my boss, I helped him with writing

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books, with getting on stages, with doing a lot

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of podcast interviews, and a lot of thought leadership

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content. So articles, social media posts. So

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when I decided to go out on my own and start

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this business, I thought about kind of all of

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the skills and experience that I had and decided

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to lean into that. what I call thought leadership

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marketing. So helping business owners who want

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to do the same thing. They want to have a book

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in hand. They want to get on stages. They want

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to go on podcasts. They want help with their

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LinkedIn. A lot of times they know they need

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to be present on LinkedIn, but they're busy and

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it's just hard to find the time to do that. So

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I created kind of a service around how we can

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help them establish that thought leadership platform.

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I love that. OK, I think that's brilliant. And

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yes, a lot of good people are forgetting their

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LinkedIn. And it's funny because the hosts really

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want to see a strong social media presence. Right.

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Right. That's kind of a decision beforehand.

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OK, so you have the employees. So what? So give

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me a success story because I like success stories.

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Yeah, um, well, I can share a couple of them

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with you. So one is, I have somebody that came

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to me, he in an accounting firm, he was in the

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accounting firm, he had worked there for 30 years.

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And he was an accountant, he knew what he did

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very well, right? He knew, he knew accounting.

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He also had some law firm clients, and he knew

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that that industry really well. And he said,

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I want to be the person who brings virtual CFO

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services to law firms. So not just the accounting,

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bookkeeping, behind the scenes kind of stuff,

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but the advisory level service for law firms.

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He knew that he had to retire in about five years,

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because in the firm, partners have to retire

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at 65. So he said, this is the legacy I want

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to put. leave behind in this company where I've

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worked. So we came up with a plan for him and

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here's the things that we're going to do to help

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you become known as the go -to virtual CFO service

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provider for accounting or for law firms, excuse

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me. And so we created that plan for him. We started

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getting him on podcasts. We started getting him

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on stages, getting him going to networking events.

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And we helped him write a book. And about a year

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and a half after, we started working with him.

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He came he said he went to an event and he came

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back from it and he said Kelly like I went to

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this event and people were coming up to me going

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you're the guy with the book because they were

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They all the content that we were putting out

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there. They were starting to recognize him We

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were you know reaching his target audience and

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he was becoming known in that space. So it's

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perfect. It was perfect Perfect success story

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for exactly what he was trying to do So what

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are the challenges when someone's coming to you?

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What are you finding are a common thread with

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that kind of like challenges of getting on podcasts

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or or They're going to any of that. I'd love

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to know I think the at the beginning stages.

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It's the the biggest challenge is Knowing what

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to knowing what your message is, right? So a

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lot of my clients they know when they come to

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me what they can go out and speak about they

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know what they're their clients are needing and

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what information they can provide. But sometimes

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it's so vague. They'll come to us and say that

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they could speak about anything. And we want

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to help them really refine that message so that

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it's not just they can speak to anyone about

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anything, but it's very clear who they're trying

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to reach and how they can best help them. Yeah,

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that is the hardest. thing. I was in clubhouse

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and I was doing a room and I don't know if you

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know Ramon Ray. And Ramon's like, Adrienne, tell

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us exactly what you do. And then I proceeded

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to throw up on him, just like blah, blah, blah,

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blah. And so we met afterwards and he helped

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me. So I think that is so important to really,

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let's say you got to teach people to say, no,

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you can't talk about everything. What is their

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expertise? Do you also look at what's trending,

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what people want to hear, what's important for

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whatever? or it is that time of the year? Is

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that part of it to look at that? Yeah, yeah.

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And also just, you know, it's like, if you're,

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let's say, so one of my companies is a website

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development company. They create websites, right?

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So they can go out and talk to anyone about their

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website, but they came up with a very specific

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framework around, you know, how they can best

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help companies with their website and the things

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that companies need to be looking at and being

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concerned about when it comes to their website

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so that it doesn't... you know, the website doesn't

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break, that they don't have, you know, certain

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issues. And so it became this very specific thing

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that they would go out and speak about. And so

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they became, you know, they want to be known

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as the people who can who can work directly with

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certain companies around that. Same with with

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what I do. It's like I can help anyone with anything

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related to marketing. Right. But I got very specific

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about working with business. business owners

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who want to develop a thought leadership platform,

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right? So that doesn't speak to every business

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owner out there, but it's very specific to the

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ones that do want to develop that platform and

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who could best utilize our service. I love this.

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Okay, so I'm trying to put this all together

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in my head and I understand that. And it's interesting

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when you say, well, I know everything about marketing,

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but then I always say, I grew up in the promotional

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products logo merchandise. which is very, very

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big, right? Almost 22 billion, I think, dollar

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industry. And I'm going to assume that you probably

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are not that familiar with the promotional products

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marketing, or are you? Nope. It's so interesting

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how that piece is always kind of like missed.

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Though you could actually easily add that in

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to to your resources because you're already kind

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of doing everything else and then there you may

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find that they they need something that would

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you know that they can send out or something

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that they can hand out at events even bookmarks

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and retractable banners and things that they

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need to help promote themselves so I could definitely

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see that as something that you can also offer.

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Okay so now are you doing all the intake in the

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onboarding of your clients or do you have team

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members that do that? Yeah, I have team members

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that do that. So I was doing that originally

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and then brought on team members who then kind

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of shadowed me on those onboarding calls. And

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then now they handle most of that. I love it.

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Let me just say welcome Danielle. Thank you for

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coming in the room. And if you want to come up

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and ask a question, please raise your hand. It's

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always fun to see it. We got a heart. I love

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chatter social. It's kind of the community. So

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tell me about your community. You're working

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with individual people. Have you put them together

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as a group? Have your clients met each other?

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Is that something that you thought of doing or

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are not interested? I'm just so curious. Yeah.

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You know, I haven't done anything where I've

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gotten my clients together yet, but I have thought

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about doing like... a thought leadership circle

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kind of thing, right? Like where I bring them

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together, maybe a round table kind of environment

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where they can learn from each other. And what's

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held me back from doing that so far is that their

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topics don't always necessarily relate to each

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other, right? So they're all similar. industries,

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a lot of my clients are marketing agencies that,

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but they do different things. And so I haven't

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done that yet, but it is something I've been

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thinking about. I'm happy to help you actually.

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I did this event right here because I, I wanted

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to do something unique called the Swat in Order.

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And so I did this event. So Kelly, can you see

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the book, Kelly? No, I don't see you at all.

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Oh, oh, let me see. Hold on. Let me, let me go

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back and show you my funny face. Okay, hold on.

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Okay. Oh, let me go back in here. Oh, I highlighted

00:14:24.830 --> 00:14:27.490
you because you're so pretty. Okay, so this book

00:14:27.490 --> 00:14:30.850
is in order and I did it. So each part is like

00:14:30.850 --> 00:14:33.110
strength, weakness, opportunity, and threats.

00:14:33.129 --> 00:14:36.309
So I put it under that umbrella and 21 speakers,

00:14:36.429 --> 00:14:39.289
a two -day event, October 14th to 15th, live

00:14:39.289 --> 00:14:43.070
stream, live on ChatterSocial. They got their

00:14:43.070 --> 00:14:46.370
manuscript 24 hours after the event by Pod2Book.

00:14:46.590 --> 00:14:48.590
But the reason I'm telling you this is that I

00:14:48.590 --> 00:14:51.570
think that you absolutely could do it. and most

00:14:51.570 --> 00:14:54.070
of the many of the speakers on here were speaker

00:14:54.070 --> 00:14:58.289
were my podcast guests too. So do you have a

00:14:58.289 --> 00:15:01.570
podcast? I do. Yeah, I have a podcast. Tell me

00:15:01.570 --> 00:15:04.440
about it. Yeah, it's beyond the bestseller. So

00:15:04.440 --> 00:15:08.259
I feature female authors of non -fiction books,

00:15:09.179 --> 00:15:12.639
typically like personal development, kind of

00:15:12.639 --> 00:15:16.240
professional in nature. Yeah, and Thursdays are

00:15:16.240 --> 00:15:19.179
my recording day. So this is good timing because

00:15:19.179 --> 00:15:21.419
Thursdays are the day I come to my office in

00:15:21.419 --> 00:15:25.220
town and do all my recordings. That is great.

00:15:25.279 --> 00:15:27.620
Wait, so are you using PodMatch to find your

00:15:27.620 --> 00:15:34.899
guests? I am. I had Alex on my show, and I had

00:15:34.899 --> 00:15:37.059
him show me the sites because I had some questions.

00:15:37.259 --> 00:15:38.759
He's like, this is the first time that I've ever,

00:15:39.100 --> 00:15:41.259
first of all, he never was live before, but also

00:15:41.259 --> 00:15:43.120
the first time that he got a chance to do that.

00:15:43.340 --> 00:15:45.440
And that is something I love to do, by the way.

00:15:45.500 --> 00:15:48.200
So let's look at your website. So if you're listening,

00:15:48.759 --> 00:15:50.879
you need to go on YouTube so you can watch this.

00:15:51.139 --> 00:15:54.220
But if you are, I'll talk you through it so we

00:15:54.220 --> 00:16:00.230
can see. So your website is called... Yeah, 2milehighmarketing

00:16:00.230 --> 00:16:07.669
.com. I love it. I love doing this. OK, so now

00:16:07.669 --> 00:16:09.289
we're going to go back to StreamYard. I'm going

00:16:09.289 --> 00:16:11.490
to present. You're going to see right here. I'm

00:16:11.490 --> 00:16:17.149
going to share the screen. And yeah, let's see.

00:16:17.830 --> 00:16:20.169
OK, how strong is your thought leadership platform?

00:16:20.570 --> 00:16:24.330
OK, answer the question. What is thought leadership,

00:16:24.710 --> 00:16:27.659
Kelly? What does that really mean? Yeah. Well,

00:16:27.899 --> 00:16:33.879
I think of it as those of us who have been doing

00:16:33.879 --> 00:16:36.799
our thing for a while, whether you're an employee

00:16:36.799 --> 00:16:41.279
or an owner of a company, you have a lot of knowledge,

00:16:41.580 --> 00:16:44.559
a lot of experience to share. And being a thought

00:16:44.559 --> 00:16:49.659
leader is helping people by teaching them what

00:16:49.659 --> 00:16:55.100
you have to teach. And it's also kind of being

00:16:55.100 --> 00:16:58.799
ahead, being maybe like the innovator in your

00:16:58.799 --> 00:17:03.580
industry. You are kind of maybe progressive in

00:17:03.580 --> 00:17:06.519
your industry. You have a lot. You're inventive.

00:17:06.539 --> 00:17:09.859
You have ideas to share, right? One of the things

00:17:09.859 --> 00:17:12.869
for me... A few years ago, I went to the digital

00:17:12.869 --> 00:17:16.750
summit. They have conferences all over the country.

00:17:17.089 --> 00:17:18.809
And I went to one in Seattle. And I remember

00:17:18.809 --> 00:17:20.890
sitting there and watching people give these

00:17:20.890 --> 00:17:22.829
presentations on different marketing topics.

00:17:23.049 --> 00:17:25.089
And I sat there going, oh, I could have taught

00:17:25.089 --> 00:17:28.329
that. Oh, I could have done this presentation,

00:17:28.490 --> 00:17:31.109
right? And I realized at that stage in my career,

00:17:31.250 --> 00:17:35.359
I had been working for 15. 20 years at that point.

00:17:35.819 --> 00:17:38.720
And I realized how much knowledge I had collected

00:17:38.720 --> 00:17:42.579
over my 15 to 20 year career. And now I took

00:17:42.579 --> 00:17:44.920
that and I knew that was kind of a calling I

00:17:44.920 --> 00:17:48.400
was having to go out and teach people things.

00:17:48.619 --> 00:17:51.339
So then I took that and I started applying to

00:17:51.339 --> 00:17:54.140
speak. And now I go out and talk about how to

00:17:54.140 --> 00:17:59.400
build your personal brand and how to... I actually

00:17:59.400 --> 00:18:02.220
just did a presentation yesterday on how to develop

00:18:02.220 --> 00:18:05.980
your marketing plan for 2026. And so taking my

00:18:05.980 --> 00:18:07.559
knowledge and experience and not just taking

00:18:07.559 --> 00:18:09.220
it for granted and thinking everyone knows what

00:18:09.220 --> 00:18:13.740
I know, but going out and teaching people. I

00:18:13.740 --> 00:18:15.980
love it. All right, so you have a quiz here.

00:18:16.160 --> 00:18:19.599
Can you see where I am on your website? Yeah.

00:18:20.839 --> 00:18:23.099
OK, how strong is your thought leadership? Oh,

00:18:23.140 --> 00:18:26.460
is it a long quiz? It should take three minutes,

00:18:26.519 --> 00:18:28.880
and if you did click on it and it opened, it

00:18:28.880 --> 00:18:30.480
might be a different window that you have to

00:18:30.480 --> 00:18:34.160
share. Okay, so I have section one, your message

00:18:34.160 --> 00:18:37.079
and expertise. Is your message crystal clear,

00:18:37.099 --> 00:18:40.059
and are you known for it? Ooh, this section,

00:18:40.059 --> 00:18:41.559
ooh, I'm excited, I'm gonna do this, I'm sorry,

00:18:41.619 --> 00:18:44.059
we're gonna do this together, guys, but I'm gonna

00:18:44.059 --> 00:18:45.900
answer, because I don't know you guys' answers.

00:18:46.160 --> 00:18:48.440
Okay, do you have a clear, well -defined niche

00:18:48.440 --> 00:18:50.920
or expertise that you consistently talk about?

00:18:51.279 --> 00:18:55.049
I think so. Okay, do you have a signature framework

00:18:55.049 --> 00:18:58.190
methodology or unique approach that sets you

00:18:58.190 --> 00:19:02.309
apart? Oh, I'm gonna say kind of. Signature framework,

00:19:02.309 --> 00:19:05.049
I don't know. Are you regularly creating content,

00:19:05.170 --> 00:19:07.089
blogs, LinkedIn posts, podcasts, appearance,

00:19:07.269 --> 00:19:09.450
videos that position you as a thought leader?

00:19:09.950 --> 00:19:13.769
I am, I'm gonna say absolutely, but I hope so.

00:19:14.170 --> 00:19:16.930
Your visibility and reach, are the right people

00:19:16.930 --> 00:19:20.349
seeing and engaging with your expertise? Probably

00:19:20.349 --> 00:19:24.529
not. Have you been invited to speak on podcast

00:19:24.529 --> 00:19:27.890
panels or events? Yes, but that I put myself

00:19:27.890 --> 00:19:30.069
out there, right? I mean, it's not like it's

00:19:30.069 --> 00:19:34.069
rare just to be. Just like, oh, today tomorrow

00:19:34.069 --> 00:19:36.230
I want to have people call me right? You have

00:19:36.230 --> 00:19:38.430
to like put yourself out there, so I love that

00:19:38.430 --> 00:19:42.150
you're helping them to get out there. So yes,

00:19:42.150 --> 00:19:45.410
I have all of this. So I should be answering

00:19:45.410 --> 00:19:48.650
like fakily, but I have a feeling even for someone

00:19:48.650 --> 00:19:51.170
like myself that there's a lot that you can offer.

00:19:51.650 --> 00:19:53.250
Do you consistently engage with your audience?

00:19:53.470 --> 00:19:56.150
Social media, I don't really, I have a small

00:19:56.150 --> 00:19:58.650
email list. I really don't try to grow it. Community

00:19:58.650 --> 00:20:03.029
groups to build authority. I'm going to say yes.

00:20:03.190 --> 00:20:06.539
I do have to say yes. your credibility. I love

00:20:06.539 --> 00:20:08.259
this and then section three and there's three

00:20:08.259 --> 00:20:10.660
sections I think you said and so the section

00:20:10.660 --> 00:20:13.339
three is your credibility and influence. Do others

00:20:13.339 --> 00:20:16.440
see you as a trusted authority in your space

00:20:16.440 --> 00:20:18.819
and this looks at your social proof media presence

00:20:18.819 --> 00:20:21.420
and the assets that validate your authority in

00:20:21.420 --> 00:20:24.329
the eyes of your audience. Have you published

00:20:24.329 --> 00:20:26.789
a book, white paper, or other in -depth resources

00:20:26.789 --> 00:20:29.430
that establish your expertise? Yes, I have a

00:20:29.430 --> 00:20:31.190
book called Professional Global Etiquette. My

00:20:31.190 --> 00:20:33.829
name and my company redefined, so I have. Have

00:20:33.829 --> 00:20:36.230
you been featured in media outlets, quoted articles,

00:20:36.569 --> 00:20:38.750
or contribute? Yes. And do you help people to

00:20:38.750 --> 00:20:43.289
get featured in media outlets? Do we? Yes. Oh,

00:20:43.410 --> 00:20:45.990
amazing. Okay. Do you have testimonial case studies

00:20:45.990 --> 00:20:50.529
or audience feedback? Absolutely. And, okay,

00:20:50.529 --> 00:20:52.670
sorry, one more. Your next level opportunities

00:20:52.670 --> 00:20:54.849
is section four. Do you have a clear path to

00:20:54.849 --> 00:20:57.190
scale your platform and influence? I love these

00:20:57.190 --> 00:20:59.349
quizzes, you guys. Do you have a clear strategy

00:20:59.349 --> 00:21:01.589
to land more speaking engagement, media features,

00:21:01.609 --> 00:21:06.329
or collaboration? No, but I have an idea. One

00:21:06.329 --> 00:21:08.430
last step, get your personalized results. And

00:21:08.430 --> 00:21:11.529
I'm hitting continue right now. And I'm going

00:21:11.529 --> 00:21:19.000
to send my email. And my email is my name. I

00:21:19.000 --> 00:21:20.400
think everyone should try to get their name if

00:21:20.400 --> 00:21:26.579
they can. My company is professional global etiquette.

00:21:27.019 --> 00:21:29.680
We're going to say, okay. Then what's going to

00:21:29.680 --> 00:21:32.200
happen? I feel like I should have chocolate chip

00:21:32.200 --> 00:21:35.039
cookies made for me right now. Am I sharing this

00:21:35.039 --> 00:21:40.359
tab? Wait, I'm sharing the right tab. I submitted

00:21:40.359 --> 00:21:49.039
it. There we go, submit it. 37 out of what? Uh,

00:21:49.160 --> 00:21:52.359
it should show you on the right side that graphic

00:21:52.359 --> 00:21:53.839
there. I don't know if you can scroll in because

00:21:53.839 --> 00:21:56.859
I can't see it, but, um. Oh yeah, it's sorry.

00:21:57.099 --> 00:22:00.200
It's it's it's a little smaller. I can't, but

00:22:00.200 --> 00:22:02.259
interesting. OK, so you're saying there's there

00:22:02.259 --> 00:22:05.619
is room and I totally agree. There is room always

00:22:05.619 --> 00:22:08.819
room for optimization. Alright, that was. That

00:22:08.819 --> 00:22:10.640
was fun. And then hopefully I'll get some emails

00:22:10.640 --> 00:22:13.240
from you, right? That will have more information.

00:22:13.440 --> 00:22:14.619
Yep. I love that. Okay. You'll get an email with

00:22:14.619 --> 00:22:17.200
that score as well. So it tells you where you

00:22:17.200 --> 00:22:20.559
stand as a thought leader on that scale. And

00:22:20.559 --> 00:22:23.099
it will give you some just ideas for what to

00:22:23.099 --> 00:22:25.339
work on to improve your thought leadership platform.

00:22:27.000 --> 00:22:28.859
This is a nice method. Like I love the website.

00:22:28.920 --> 00:22:31.819
I love the blue and the green. And I love the

00:22:31.819 --> 00:22:35.799
colors. Explore what's possible. And I'll also

00:22:35.799 --> 00:22:37.279
let you know if you have any links that aren't

00:22:37.279 --> 00:22:40.880
working. Is that supposed to, is that, no, that's

00:22:40.880 --> 00:22:42.559
not a link right though. It looks like it, but

00:22:42.559 --> 00:22:45.380
it's really not. Okay. Who we help, business

00:22:45.380 --> 00:22:48.619
owners, consultant and experts and agencies and

00:22:48.619 --> 00:22:52.339
firms. Beautiful. Speaker. Yeah, this is really

00:22:52.339 --> 00:22:54.920
important. That's nice. I've never really had

00:22:54.920 --> 00:22:58.980
an elevation. So are you guys, so if you're looking

00:22:58.980 --> 00:23:01.779
to get secured on podcasts, opportunities on

00:23:01.779 --> 00:23:06.529
stages, Kelly is yours. ghost writing. Oh, I

00:23:06.529 --> 00:23:09.170
wish Kelly that my my dad was alive. He always

00:23:09.170 --> 00:23:11.970
wanted a book and outsourced marketing. Let's

00:23:11.970 --> 00:23:14.630
just take a look at this. Kelly's like all in

00:23:14.630 --> 00:23:17.029
one. But you can tell right away, Kelly, there's

00:23:17.029 --> 00:23:19.130
nothing worse than someone who is like talking

00:23:19.130 --> 00:23:21.589
about marketing and their website doesn't look

00:23:21.589 --> 00:23:24.930
good at all. So I, I don't look at my website.

00:23:25.170 --> 00:23:26.990
I don't even think mine is that great. I love

00:23:26.990 --> 00:23:31.349
this. When I was giving a talk yesterday, I was

00:23:31.349 --> 00:23:35.039
talking about though, the Done is better than

00:23:35.039 --> 00:23:38.380
perfect, right? So when I first started my business,

00:23:38.940 --> 00:23:41.480
that's the consultation scheduling form. When

00:23:41.480 --> 00:23:43.440
I first started my business, I didn't have a

00:23:43.440 --> 00:23:46.299
very good logo or website. And I do tell people

00:23:46.299 --> 00:23:48.519
though, don't let that stop you from getting

00:23:48.519 --> 00:23:52.720
out there and, you know, and starting to spread

00:23:52.720 --> 00:23:55.019
the word about your business. If I had waited

00:23:55.019 --> 00:23:56.480
till I had everything perfect, it would have

00:23:56.480 --> 00:23:59.240
been months before I would have been able to

00:23:59.240 --> 00:24:02.569
be growing my business, but instead I just, I

00:24:02.569 --> 00:24:04.309
was like, just don't look at my website. Do as

00:24:04.309 --> 00:24:07.549
I say, not as I do, right? But now it's all,

00:24:07.910 --> 00:24:10.069
it's, I think we had it, the website launched

00:24:10.069 --> 00:24:13.170
maybe in July. So it was, you know, nine months

00:24:13.170 --> 00:24:15.730
after I started the business and it's still not

00:24:15.730 --> 00:24:18.210
perfect, but it's, you know, it's, it's there.

00:24:18.710 --> 00:24:22.009
So yeah. Wow. I was grew up with the idea that

00:24:22.009 --> 00:24:26.190
the cobbler's daughter never had shoes. I actually

00:24:26.190 --> 00:24:28.569
have that image in the slides of the presentation

00:24:28.569 --> 00:24:30.829
I gave yesterday because it's so true, especially

00:24:30.829 --> 00:24:33.970
for marketing companies. We put our clients first,

00:24:34.109 --> 00:24:36.470
right? And that's just, it is what it is. We

00:24:36.470 --> 00:24:39.890
have to do that. So that's okay. But I wonder

00:24:39.890 --> 00:24:43.569
moving forward if the Cobbler Daughters has to

00:24:43.569 --> 00:24:46.549
have shoes because it feels like the marketplace

00:24:46.549 --> 00:24:50.410
right now is so crowded. I love everything that

00:24:50.410 --> 00:24:52.170
you're doing. Guys, go on the website, check

00:24:52.170 --> 00:24:55.910
it out. It's great. I feel like, I feel like

00:24:55.910 --> 00:25:00.789
Kelly, that everything is so congested. There's

00:25:00.789 --> 00:25:04.980
so much taking place right now that. it's not

00:25:04.980 --> 00:25:08.240
the same. So you really have to stand out, right?

00:25:08.259 --> 00:25:11.720
Like you can't get away with an Instagram business

00:25:11.720 --> 00:25:13.799
page anymore. Maybe you can, I mean, I'm not

00:25:13.799 --> 00:25:16.200
saying if you're selling makeup or things that,

00:25:16.259 --> 00:25:17.980
you know, like that would make sense for TikTok

00:25:17.980 --> 00:25:24.559
or Instagram, but for thought leaders, no. What

00:25:24.559 --> 00:25:27.819
else do you think that people need? Website?

00:25:28.099 --> 00:25:31.220
What are some tips you could give? Yeah, we help

00:25:31.220 --> 00:25:33.220
our clients put together a speaker one sheet.

00:25:33.279 --> 00:25:35.160
So if you're wanting to go out and speak, even

00:25:35.160 --> 00:25:37.299
if you want to get on podcasts, occasionally

00:25:37.299 --> 00:25:39.599
podcast hosts will ask for a one sheet. So we

00:25:39.599 --> 00:25:43.099
always have that ready for our clients. We also

00:25:43.099 --> 00:25:46.079
put together presentation briefs. So again, if

00:25:46.079 --> 00:25:47.720
you are wanting to go out and speak, you should

00:25:47.720 --> 00:25:50.640
have a few kind of go to topics that you can.

00:25:51.900 --> 00:25:54.960
that you can pull from for whatever the event

00:25:54.960 --> 00:25:58.220
is looking for. Of course, I recommend having

00:25:58.220 --> 00:26:01.839
a book. So if you are getting on stages, it's

00:26:01.839 --> 00:26:04.980
really important to have a book in hand. It helps

00:26:04.980 --> 00:26:07.819
with credibility. You're not necessarily publishing

00:26:07.819 --> 00:26:10.779
the book to make money on the book sales, although

00:26:10.779 --> 00:26:13.819
that's possible as well. But it really helps

00:26:13.819 --> 00:26:16.460
people see you as the expert, and that's what

00:26:16.460 --> 00:26:20.619
you want. Are you getting your clients paid gigs

00:26:20.619 --> 00:26:24.519
or? Unpaid gigs or gigs where you can sell in

00:26:24.519 --> 00:26:29.160
the back of the room. Most of our clients are

00:26:29.160 --> 00:26:33.759
looking for their B2B, so they they are looking

00:26:33.759 --> 00:26:36.599
for clients and so when they go out and speak,

00:26:36.759 --> 00:26:38.839
they're typically getting clients from speaking

00:26:38.839 --> 00:26:41.000
at those events, so they're not. They're not

00:26:41.000 --> 00:26:43.339
being paid to speak usually the benefit to them

00:26:43.339 --> 00:26:45.819
is they get a client and then now that's that's

00:26:45.819 --> 00:26:48.480
made it worth it for them We do have a couple

00:26:48.480 --> 00:26:51.279
of clients who are looking specifically for paid

00:26:51.279 --> 00:26:53.680
speaking events And the one thing I'll say about

00:26:53.680 --> 00:26:58.700
that is it it takes time to build up So we we

00:26:58.700 --> 00:27:00.779
encourage people even if you're looking for paid

00:27:00.779 --> 00:27:03.980
events to start with Any event you can get like

00:27:03.980 --> 00:27:07.019
if you if you want to get out get build up a

00:27:07.019 --> 00:27:10.559
paid speaking platform speak at anything you

00:27:10.559 --> 00:27:14.039
can get to that is the minimal investment for

00:27:14.039 --> 00:27:16.200
you so that you start building up your speaker

00:27:16.200 --> 00:27:18.960
resume. You start having experience that you

00:27:18.960 --> 00:27:23.440
can show. A lot of places will look for a pay.

00:27:25.119 --> 00:27:29.079
They want a video of you speaking. So paid events

00:27:29.079 --> 00:27:33.619
aren't going to just hire you without any proof

00:27:33.619 --> 00:27:39.660
of your experience, right? several months to

00:27:39.660 --> 00:27:43.240
build up a paid speaking platform. But we do

00:27:43.240 --> 00:27:46.460
have some of the clients like that as well. That

00:27:46.460 --> 00:27:50.480
is great. And it's so funny because I just don't

00:27:50.480 --> 00:27:52.579
like how I look in videos. But how do you make

00:27:52.579 --> 00:27:56.519
sure that nowadays people can create an AI video

00:27:56.519 --> 00:27:58.400
that looks like I'm on the stage and it looks

00:27:58.400 --> 00:28:00.539
like there's hundreds of people in the room?

00:28:00.759 --> 00:28:02.900
Oh gosh, I haven't had anyone do that yet. I

00:28:02.900 --> 00:28:07.279
don't know. I don't know either. I was just wondering

00:28:07.279 --> 00:28:10.759
that now. How has AI played a role in your business?

00:28:11.289 --> 00:28:15.269
Yeah. Well, for one on the back end, AI helps

00:28:15.269 --> 00:28:19.869
us be efficient because we can we can I mean,

00:28:20.109 --> 00:28:23.269
pod match, for example, is all built on AI, right?

00:28:23.329 --> 00:28:26.349
So it's it helps us find podcasts to put our

00:28:26.349 --> 00:28:30.109
clients on. It helps us refine the messaging.

00:28:30.609 --> 00:28:33.190
It helps us find speaking events. I mean, so

00:28:33.190 --> 00:28:35.970
so we utilize it for research and things like

00:28:35.970 --> 00:28:39.910
that. On the other side of it, on the the kind

00:28:39.910 --> 00:28:44.430
of the front end of the business, AI is really

00:28:44.430 --> 00:28:48.069
impacting a lot of companies right now. And a

00:28:48.069 --> 00:28:52.690
lot of business owners know that AI can't replace

00:28:52.690 --> 00:28:58.430
them. So AI can replace some positions and some

00:28:58.430 --> 00:29:02.799
things. But nothing replaces you getting on a

00:29:02.799 --> 00:29:04.960
stage and people connecting with you, or you

00:29:04.960 --> 00:29:08.160
getting in front of an audience on podcasts.

00:29:08.900 --> 00:29:11.220
It's you speaking your mind about things, teaching

00:29:11.220 --> 00:29:14.099
things. AI can't do that. And if your business

00:29:14.099 --> 00:29:17.819
relies on relationships and connecting with people,

00:29:18.460 --> 00:29:20.880
then it's really important to get out there.

00:29:21.000 --> 00:29:23.519
And I think that's also been a big part of our

00:29:23.519 --> 00:29:27.180
success over this last year is that people know

00:29:27.180 --> 00:29:29.140
that they need to get out there and speak. And

00:29:29.140 --> 00:29:30.460
that's how they're going to grow their business.

00:29:31.019 --> 00:29:33.259
So they want what we're offering. They want to

00:29:33.259 --> 00:29:35.140
work with us because we can help them with that.

00:29:36.460 --> 00:29:38.019
Yeah, I think it's great. You're like kind of

00:29:38.019 --> 00:29:41.160
like a one shop a piece. So it's not like, OK,

00:29:41.180 --> 00:29:43.279
just learning how to speak or getting on stage

00:29:43.279 --> 00:29:45.420
as you're doing all the branding, all the marketing

00:29:45.420 --> 00:29:48.839
for them. I love that you're like packaged up.

00:29:50.180 --> 00:29:52.900
And have you had I'm just kind of curious about

00:29:52.900 --> 00:29:56.119
the challenge. Have you had someone that Like

00:29:56.119 --> 00:29:59.380
just doesn't have the topic that people are interested

00:29:59.380 --> 00:30:04.220
in or didn't have the I mean, because there are

00:30:04.220 --> 00:30:07.759
some speakers out there where. I'm wanting people

00:30:07.759 --> 00:30:10.119
it's like like you're like, okay I have to pinch

00:30:10.119 --> 00:30:12.059
myself to get and I tried it I'm the one that

00:30:12.059 --> 00:30:14.220
like tries to like be the first in line or you

00:30:14.220 --> 00:30:16.819
know in person I'm in the front seat from the

00:30:16.819 --> 00:30:19.200
front seat but I'm trying to like get all that

00:30:19.200 --> 00:30:22.380
information and keep myself up. What do you do

00:30:22.380 --> 00:30:24.980
or do you just work with them to make sure that

00:30:24.980 --> 00:30:28.019
they have some kind of perk in their step and

00:30:28.019 --> 00:30:32.779
I have been fortunate that all of our clients

00:30:32.779 --> 00:30:36.339
are good professional speakers and know how to

00:30:36.339 --> 00:30:39.619
know how to perform on a stage, you know, so

00:30:39.619 --> 00:30:43.259
I haven't had that issue specifically. But the

00:30:43.259 --> 00:30:45.759
one issue we've had is we had one client, we

00:30:45.759 --> 00:30:50.799
have one client who his topic is AI. So you know,

00:30:50.799 --> 00:30:54.059
we were just talking about AI and he builds custom

00:30:54.059 --> 00:30:59.019
AI solutions for large businesses. And after

00:30:59.019 --> 00:31:01.819
several months of pitching him to events, we

00:31:02.009 --> 00:31:05.529
we really were stuck because we realized that

00:31:05.529 --> 00:31:09.269
a lot of the conferences that are specifically

00:31:09.269 --> 00:31:14.210
talking about AI are pay to play. They want the

00:31:14.210 --> 00:31:18.890
speakers to pay to speak to their audience. And

00:31:18.890 --> 00:31:22.529
that's how they're funding their events. And

00:31:22.529 --> 00:31:27.109
so it wasn't a good fit. The topic wasn't working.

00:31:27.230 --> 00:31:31.200
And so we changed a strategy as far as what we

00:31:31.200 --> 00:31:33.859
were doing for him rather than trying to get

00:31:33.859 --> 00:31:37.019
him on stages where they might charge $25 ,000

00:31:37.019 --> 00:31:39.579
to get on their stage, that was not going to

00:31:39.579 --> 00:31:41.720
be worth it to him. And so we took a different

00:31:41.720 --> 00:31:45.380
approach. I think that makes a lot of sense.

00:31:45.759 --> 00:31:48.700
I also think of Barbara Streisand. I mean, she

00:31:48.700 --> 00:31:51.900
stopped singing because of her anxiety. So sometimes

00:31:51.900 --> 00:31:54.339
someone may know everything, but not realize

00:31:54.339 --> 00:31:56.859
that anxiety can actually hit them. Have you

00:31:56.859 --> 00:31:59.880
had any issues with someone just as like, oh,

00:31:59.880 --> 00:32:02.880
actually I'm too nervous? No, I haven't had that

00:32:02.880 --> 00:32:04.539
either. Again, because I've just been lucky to

00:32:04.539 --> 00:32:07.559
have pretty good speakers that have signed up

00:32:07.559 --> 00:32:10.240
with us. They had had speaking experience before,

00:32:10.500 --> 00:32:12.160
so when they come to us, it's like they know

00:32:12.160 --> 00:32:14.720
they need to do more. more of it. They've done

00:32:14.720 --> 00:32:18.099
it before. The one thing we have helped though

00:32:18.099 --> 00:32:20.039
with is if, you know, maybe they're a little

00:32:20.039 --> 00:32:22.440
rusty, they've gone out and spoken, they've spoken

00:32:22.440 --> 00:32:24.359
at events before, they know it works for their

00:32:24.359 --> 00:32:26.900
business, but it's been a while. And so they'll

00:32:26.900 --> 00:32:28.859
send, they'll record themselves giving their

00:32:28.859 --> 00:32:31.440
presentation and send it to me to give them feedback

00:32:31.440 --> 00:32:33.619
before they actually go on stage. And then that

00:32:33.619 --> 00:32:35.700
way we can kind of refine it. If there's anything

00:32:35.700 --> 00:32:38.960
that does feel like it's a little boring or whatever,

00:32:38.980 --> 00:32:42.519
we can make some adjustments. How nice to have

00:32:42.519 --> 00:32:45.519
a whole team around you. I love what you're doing.

00:32:45.779 --> 00:32:48.720
I think it's fantastic. And Danielle's in the

00:32:48.720 --> 00:32:51.359
audience. Danielle, if you had a question, lovely.

00:32:51.440 --> 00:32:53.339
If not, thank you just for being here and supporting.

00:32:53.480 --> 00:32:56.339
I really appreciate it. And is there anything

00:32:56.339 --> 00:32:58.920
that I should be asking you that I didn't ask

00:32:58.920 --> 00:33:04.700
you? Oh, gosh. I mean, I can't think of anything

00:33:04.700 --> 00:33:09.400
else, but if anyone listening or watching is

00:33:09.400 --> 00:33:13.579
interested in developing their thought leadership

00:33:13.579 --> 00:33:16.000
platform or their personal brand, that quiz that

00:33:16.000 --> 00:33:18.180
you shared on the website is a really great resource.

00:33:18.440 --> 00:33:22.940
It's free. It really is helpful in helping you

00:33:22.940 --> 00:33:24.960
think about what you might be able to work on.

00:33:26.169 --> 00:33:28.390
Yeah, I love it. I love it. I enjoy doing it.

00:33:28.390 --> 00:33:30.630
So thank you for thank you for playing with me

00:33:30.630 --> 00:33:32.930
as I played on your site I really had a good

00:33:32.930 --> 00:33:35.670
time. So Kelly. Thank you so much for spending

00:33:35.670 --> 00:33:39.470
your time with me Kelly shook neck. You got it

00:33:40.279 --> 00:33:44.579
I love it. I will have to reach out to you because

00:33:44.579 --> 00:33:49.000
I'm the co -host with Joseph Ava, Debate the

00:33:49.000 --> 00:33:53.400
News, True Crime. I love our podcast and we get

00:33:53.400 --> 00:33:56.259
a lot of downloads and a lot of views and Joseph

00:33:56.259 --> 00:33:59.160
has created a beautiful, the whole thing is just

00:33:59.160 --> 00:34:02.720
beautiful. But I definitely see in another year

00:34:02.720 --> 00:34:05.819
are like being able to go and speak at Crime

00:34:05.819 --> 00:34:08.280
Con and these different events that are around

00:34:08.280 --> 00:34:10.719
the crime scenes. Because our podcast is quite

00:34:10.719 --> 00:34:13.119
different. We're live on Chatter. So how we do

00:34:13.119 --> 00:34:15.579
it is different. So I'll have to reach out to

00:34:15.579 --> 00:34:18.400
you to see what it's like. So is there like one

00:34:18.400 --> 00:34:21.039
plan or do you kind of personalize the plans

00:34:21.039 --> 00:34:23.219
for what someone needs? What does that look like?

00:34:23.539 --> 00:34:26.880
Yeah, we have kind of a go -to package, but it's

00:34:26.880 --> 00:34:29.380
customizable. So we found that, you know, people

00:34:29.380 --> 00:34:31.380
want the whole thing, and some people want just

00:34:31.380 --> 00:34:33.099
parts of what we do. And so, yeah, we customize

00:34:33.099 --> 00:34:36.519
it based on the individual needs. I love that.

00:34:36.719 --> 00:34:38.739
Kelly, thank you so much for being here. I really

00:34:38.739 --> 00:34:41.800
enjoyed. You're so wonderful. And my daughter

00:34:41.800 --> 00:34:44.139
will produce this for us. So we'll get this out

00:34:44.139 --> 00:34:47.059
pretty quickly. And thank you so much. I'm going

00:34:47.059 --> 00:34:48.719
to be following you now. I'm going to follow

00:34:48.719 --> 00:34:50.599
you on every channel. So where can people find

00:34:50.599 --> 00:34:55.019
you? Yeah, so Kelly Schuchknecht, you'll probably

00:34:55.019 --> 00:34:58.840
have to look at the spelling in the title or

00:34:58.840 --> 00:35:03.079
wherever Adrienne has it. But yeah, so LinkedIn

00:35:03.079 --> 00:35:05.239
is probably the best place to connect with me.

00:35:05.239 --> 00:35:06.880
I talk a lot about personal branding and thought

00:35:06.880 --> 00:35:10.219
leadership on LinkedIn. And then the quiz is

00:35:10.219 --> 00:35:13.960
available at TwoMileHighMarketing .com. Awesome.

00:35:14.260 --> 00:35:16.820
Are you on any other platform, Instagram, Facebook?

00:35:16.960 --> 00:35:19.079
Oh, yeah, I'm on all the platforms. TikTok is

00:35:19.079 --> 00:35:24.570
my favorite. for fun, for business or for just

00:35:24.570 --> 00:35:29.969
fun? I would say both. I talk a lot about marketing

00:35:29.969 --> 00:35:33.309
things. So I'll talk about books and I'll talk

00:35:33.309 --> 00:35:35.949
about personal branding. But I also will just

00:35:35.949 --> 00:35:40.309
do some fun videos just because I enjoy it. I

00:35:40.309 --> 00:35:42.250
love that. Yeah, when I think about it, I feel

00:35:42.250 --> 00:35:44.969
like I'm all across the board. Welcome, Michael.

00:35:45.110 --> 00:35:46.909
Thank you for being here. If you wanted to come

00:35:46.909 --> 00:35:48.250
up, we're going to end now, though. Appreciate

00:35:48.250 --> 00:35:50.800
your being in the room. Thank you so much. Kelly,

00:35:51.019 --> 00:35:53.420
thank you. I enjoyed talking to you. I'm so glad.

00:35:54.000 --> 00:35:56.880
So I will get back to you on the day that this

00:35:56.880 --> 00:35:59.159
is going to be produced. And thank you for being

00:35:59.159 --> 00:36:01.820
the guest here. And I love it. And I will listen

00:36:01.820 --> 00:36:04.480
to your name of your podcast again, please. Beyond

00:36:04.480 --> 00:36:08.059
the Best Seller. Beyond the Best Seller. You

00:36:08.059 --> 00:36:11.099
guys love it. Kelly, thank you so much. Have

00:36:11.099 --> 00:36:13.679
a great rest of the day. And happy holidays.

00:36:14.000 --> 00:36:17.099
Thank you. It's amazing we have the holidays.

00:36:17.480 --> 00:36:19.380
Okay, let me come up here. Thank you everyone

00:36:19.380 --> 00:36:21.860
for listening. Appreciate it. I'm going to end

00:36:21.860 --> 00:36:22.960
the stream.