What is Public Relations? And How Can You Be Your Own PR Pro! With Julie Lokun
Are you an entrepreneur, author, podcaster, or creative professional looking to generate real buzz around your brand? In this jam-packed episode of the Creative Entrepreneur Podcast, host Julie Lokun shares insider public relations (PR) strategies to help you elevate your visibility like a true PR expert.
Julie dives deep into why social media isn't enough, and what you need to do to truly stand out in a crowded digital space. From leveraging Google Alerts for competitor research to crafting the perfect media pitch that gets noticed, Julie offers practical, actionable tactics you can implement right away. You'll also learn how to build lasting relationships with journalists, master the art of pitching, and ensure your stories are newsworthy and irresistible to the media.
In this episode, you'll learn:
- Why social media alone isn't the key to sustainable publicity
- How to use Google Alerts for competitive PR intelligence
- The importance of owning your online real estate (websites, email lists, journalist contacts)
- How to identify trending news hooks and tie them to your brand
- What makes a pitch powerful — and the ideal word count
- Five must-have elements for every successful media pitch
- The best tools for finding journalists and reporters (Muckrack, Help a Reporter Out)
- Why you should always include a media sheet and critical links
- The power of persistence: how to handle rejection and keep “casting media”
Resources mentioned:
Ready to amplify your brand and attract more opportunities?
Connect with Julie Lokun for a free guide on how to write the perfect press release and get your story in front of the right outlets.
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