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June 22, 2026
Social media reach is dying — Instagram shows your posts to just 5–7% of your own followers, and Facebook can drop as low as 1–2% — and if you're building your business on borrowed platforms, you don't own a business, you own a rental agreement. In this episode, Julie Lokun and Dominick Domasky break down exactly how entrepreneurs can build an algorithm-proof empire through owned media assets like email lists, podcasts, books, live events, and community — starting this week.