June 6, 2025

The Social Media Trap : Why Creative Entrepreneurs Should Never Rely on One Platform: Social Media, Branding, and Real-Life Strategy With Julie Lokun and Dominick Domasky

The Social Media Trap : Why Creative Entrepreneurs Should Never Rely on One Platform: Social Media, Branding, and Real-Life Strategy With Julie Lokun and Dominick Domasky
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The Social Media Trap : Why Creative Entrepreneurs Should Never Rely on One Platform: Social Media, Branding, and Real-Life Strategy With Julie Lokun and Dominick Domasky
The Social Media Trap : Why Creative Entrepreneurs Should Never Rely on One Platform: Social Media, Branding, and Real-Life Strategy With Julie Lokun and Dominick Domasky
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In this episode, Julie and Dom discuss the pitfalls of being dependent on a single digital platform as a creative entrepreneur. They share personal experiences (including Julie’s recent LinkedIn lockout!), debate the dopamine loop of social media, and stress the importance of building a robust, multi-faceted online and offline presence.


You’ll hear honest talk on:

  • Why relying solely on one social channel is risky
  • Social media's impact on self-image and trust (hello, filters!)
  • Building credibility across platforms (and IRL!)
  • Harnessing the power of Google, newsletters, websites, books, podcasts, and more
  • How to be seen—strategically—without burning out
  • The real value of “in real life” (IRL) networking and content that lasts


Key Topics & Takeaways

  • Platform Addiction & Social Media “Brainwashing”
  • The show opens with a candid discussion about society’s obsession with going viral and chasing digital fame, and how this addiction is engineered by platforms for profit.
  • The Problem with Filters & Authenticity
  • Julie and Dominic reflect on how filters and curated images can erode trust and authenticity, particularly when people's online personas differ wildly from real life.
  • What Happens When You Lose a Platform?
  • Julie shares her experience being kicked off LinkedIn—and the fallout when years of branding, networking, and social proof suddenly vanish.
  • Why Omnipresence Matters
  • The episode underscores the need to diversify your digital presence: “Don’t put all your eggs in one basket.” Google yourself! Are you findable and credible across multiple platforms?
  • More Than Social—The Power of Authority-Building
  • Publishing books, speaking, writing for major publications, guesting on podcasts, creating strong websites—these drive real authority, credibility, and inbound opportunities.
  • Strategic, Not Scattershot Content
  • Simply posting every day isn’t enough. Every platform and every effort should tie into your overall strategy. Junk content is a waste for you and your audience.
  • Paid vs Free Visibility
  • Not everything worth doing is free. Social networks are pay-to-play—be smart about where and how you invest ad spend.
  • IRL Connections Still Matter!
  • Post-pandemic, people crave real-world interaction. Get out, network, be present offline as well as online.


Powerful Quotes


“Social media is the brainwash of the American entrepreneurial culture. There’s a dopamine release—we all want to be famous, rich, and maybe even pretty.” — Julie


“If you’re not there, or the bio is weak, what does your client think about you?” — Dom


Actionable Tips

  • Audit your web presence: Are you findable and credible across Google, LinkedIn, Facebook, Instagram, and your own website?
  • Be strategic: Don’t just post content to post. Tie every effort to your bigger business and personal goals.
  • Invest wisely: Consider targeted ads and boosting, but always with a clear ROI in mind.
  • Build authority: Write a book, contribute to respected outlets, guest on podcasts, and diversify how you get found.
  • Don’t forget “In Real Life”: Go to events, network, and make real connections


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