The Good, The Bad, and The Scroll-Stopping Ugly of Short-Form Video
In this episode of The Creative Entrepreneur Podcast, Julie Lokun and Dominick Domasky debate the power, pitfalls, and profit potential of short-form video—unpacking how entrepreneurs can use 15-, 30-, and 90-second clips to grow their brands, boost visibility, and stay authentic in today’s fast-scrolling digital world
In this episode of The Creative Entrepreneur Podcast, hosts Julie Lokun, JD, and Dom Domasky break down the truth about short-form video marketing for entrepreneurs. From TikTok and Instagram Reels to YouTube Shorts and Facebook Stories, they explore how these short videos are shaping today’s digital landscape—and how business owners can use them to grow visibility, engagement, and revenue.
Julie confesses her love for scrolling short-form content and finding recipes online, while admitting that podcasting delivers a stronger ROI for her business. Dominick argues that video remains the most powerful digital touchpoint—a modern version of the sales call—that connects creators to audiences in seconds. Together, they deliver a sharp, entertaining, and educational debate on what works, what doesn’t, and how to use short-form content effectively.
The conversation goes beyond strategy into the realities of entrepreneurship, content creation, and media habits. Julie shares her late-night obsession with true crime series like Monsters by Ryan Murphy, while Dom talks caffeine, captions, and why consistency always wins. Both agree that attention spans are short, and success lies in creating fast, focused, and authentic video content that connects.
Key Topics Covered:
- The power and pitfalls of short-form video for entrepreneurs
- Why consistency is the secret to growth across all platforms
- How to turn short videos into real business opportunities
- The importance of captions, lighting, and format for engagement
- Why creators need to focus on what works and double down on it
- The balance between video, podcasting, and personal branding
About the Hosts:
Julie Lokun, JD, is a communications strategist, podcast host, and founder of The Mediacasters and Cre8tive Con, helping entrepreneurs amplify their voices. Dominick Domasky is a publisher, speaker, and the founder of Motivation Champs, known for empowering authors and creators to share their stories with the world.
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