April 13, 2026

How to Rewrite Your Money Story and Charge Premium Prices with Jen Fontanilla

How to Rewrite Your Money Story and Charge Premium Prices with Jen Fontanilla
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How to Rewrite Your Money Story and Charge Premium Prices with Jen Fontanilla

give a two sentence summary Money coach Jen Fontanilla joins Julie Lokun and Dominick Domasky to dismantle the "struggling artist" myth by bridging the gap between subconscious money blocks and high-ticket business strategy. This episode provides a roadmap for creative entrepreneurs to master their mindset, own their expertise, and confidently charge premium prices in the AI era.

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Stop Playing Small: Rewriting Your Money Story in the AI Era with Jen Fontanilla

Are you tired of the "starving artist" narrative? Somewhere along the way, entrepreneurs were sold the lie that if you follow your passion, you must struggle—and that money is optional. Today, we are ripping that narrative to shreds.

Joining hosts Julie Lokun and Dominick Domasky is Jen Fontanilla, a certified money coach, TEDx speaker, and former financial advisor who has worked with industry titans like Disney, Sony, and Warner Brothers. Jen walked away from the traditional financial world to help visionaries stop playing small and start charging the premium prices they actually deserve.

In this episode, we dive deep into the "Woo and the Work"—the intersection of subconscious money stories and practical business strategy. Whether you're a freelancer looking to ditch the 9-to-5 or a seasoned business owner ready to scale, this episode is your roadmap to financial confidence.


Inside The Episode:

  • The Woo vs. The Work: Why strategy alone won't save you if your subconscious money blocks are still running the show.

  • The "Gamification" of Success: How Jen leveraged faith and a "screw it, let's try it" attitude to land major corporate accounts.

  • Transitioning from W2 to 1099: The honest (and sometimes messy) truth about leaving your job, managing equity, and building a sustainable nest egg.

  • Pricing Your Worth: How to stop talking yourself out of your rates and start owning your expertise.

  • The Power of Language: Why "fancy" marketing kills sales and how speaking your client's "raw" language converts more leads.


Connect with Our Guest:


Join the Community: AMPED

Ready to surround yourself with high-vibe creatives? Join AMPED, the premier online community for creative entrepreneurs hosted by Jen Fontanilla. It’s where lifestyle meets legacy.


FAQ: Meet Your Hosts & The Brand

Who are Julie Lokun and Dominick Domasky? Julie and Dominick are the powerhouse duo behind the Creative Entrepreneur movement. They are building a global lifestyle brand dedicated to the idea that creativity and profitability are not mutually exclusive.

What is the "Creative Entrepreneur" lifestyle brand? It’s more than a podcast; it's an ecosystem for growth. Through their platform www.cre8tivecon.com, they provide resources, live events, and media strategies to help entrepreneurs move from "grind" to "intention."

Where can I find more from the hosts?


Key Takeaway from Jules Rules:

The Do’s and Don’ts of Vacationing:

  • DO: Overpack! Have an outfit for every occasion.

  • DO: Research your food spots and prepay excursions to save for more margaritas.

  • DON'T: Go without an itinerary. As Jen says, "Everything is figureoutable," but don't spend your vacation time planning the vacation!

"Your income does not rise to your effort. It rises to your self-worth and your strategy."

Subscribe & Review: If this episode helped you rewrite your money story, please leave us a review on Apple Podcasts and share it with a fellow creator! Keep creating.

This is for informational purposes only. For medical advice or diagnosis, consult a professional.

Frequently Asked Questions

The Creative Entrepreneur Leadership

Who is Julie Lokun? Julie Lokun is a powerhouse media strategist, publicist, and author. As the founder of Big Better Brand, she helps entrepreneurs find their voice and amplify their authority in crowded markets. Julie is a mom of four and a former fashion model who brings a high-energy, "no-excuses" approach to business growth.

Who is Dominick Domasky? Dominick Domasky is the founder of Motivation Champs, an inspirational platform dedicated to helping people overcome failure and find their inner champion. An author and speaker, Dominick’s mission is to provide the "spark" entrepreneurs need to keep moving forward when things get tough.

What is the Creative Entrepreneur Lifestyle Brand? Julie and Dominick are building more than just a podcast; they are creating a global lifestyle brand for visionaries who refuse to choose between their art and their bank account. Through their hub at www.cre8tivecon.com, they offer a community where creators are treated like CEOs and CEOs are encouraged to think like creators.


Community & Guest Expert

What is AMPED? AMPED is a high-level online community for creative entrepreneurs hosted by Jen Fontanilla. It focuses on the "creative lifestyle," providing a space for entrepreneurs to connect, scale their businesses, and master their mindset in the AI era.

What does Jen Fontanilla specialize in? Jen is a certified money coach and TEDx speaker with over 25 years of experience. She specializes in helping entrepreneurs bridge the gap between "the Woo" (subconscious money beliefs) and "the Work" (business strategy and pricing). She is the expert you call when you are ready to stop playing small and start charging your true worth.

How can I learn more about the hosts' live events? You can find information regarding upcoming workshops, networking events, and the annual conference by visiting www.cre8tivecon.com.


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