How Chris Martin Built iTATU Into a Multi-Million Dollar Brand with Robots, Branding & Purpose
In this episode of The Creative Entrepreneur Podcast, hosts Julie Lokun and Dominick Domasky sit down with visionary entrepreneur Chris Martin, founder of iTATU (https://www.itatu.life/).
Chris shares how he transformed a simple summer hustle on the boardwalk into a fast-scaling national brand powered by temporary tattoos, automation, and innovative brand activations.
From humble beginnings airbrushing tattoos on Myrtle Beach to developing robotic tattoo kiosks for stadiums and amusement parks nationwide, Chris reveals the creative strategies, bold risks, and unstoppable vision that built iTATU into a movement.
Key Topics Covered
- From Boardwalk to Breakthrough: How Chris turned airbrush tattoos-for-tips into a booming business empire.
- Scaling Smarter: The systems that helped iTATU grow from a one-man show to multi-location operations with a full team.
- Tattoo Robots & Automation: How Chris invented a tattoo robot and created automated kiosks to deliver tattoos in seconds at stadiums and events.
- Tapvertising & Brand Activation: Why custom scannable tattoos are becoming the future of fan engagement and event marketing.
- Colors That Care: How every tattoo purchased helps fund food banks and community programs across the country.
- Overcoming Doubters: The lessons Chris learned about resilience, pitching to investors, and staying true to his vision.
Must-Hear Moments
- Julie and Dominick debate the idea of corporate event tattoos.
- A behind-the-scenes look at iTATU’s robotic tattoo machines in action.
- Chris’s perspective on why not going to college can be a superpower for entrepreneurs.
- The vision of iTATU rolling out at the Chicago Bears’ Arlington Heights stadium.
Resources & Links
- Visit iTATU Official Website: https://www.itatu.life/
- Chris Martin on LinkedIn: https://www.linkedin.com/
- (add direct link if available)
- Learn about the Colors That Care Campaign: https://www.itatu.life/colors-that-care
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