Corporate Life to Franchise Freedom with Adam Goldman

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Hello, hello, we are back. I'm so excited. Let's

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talk. Franchise with Adam Goldman. Adam, there's

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three things that my guests are that I know.

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They are brave, because you gotta be brave to

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come on live, especially with me as the host.

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I mean, you're taking the risk. You are bold,

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because you gotta be bold to do this. Brilliant.

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Oh, it's the name of my book. And this is 16

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of my guests. just published. And it's a narrative,

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not a like transcript. It's really a great book.

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So I just want to share that with you because

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maybe it'll be in the next book. And that is

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exciting. Okay, I'm wearing my creative con hat.

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I will be a creative con February. So if you

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don't know, go to creative con C, R, E, the letter

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number eight, T, I, V, E con. Okay. Talk to Julie

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Loken. So Adam, tell us a little bit about yourself

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and what made you the franchise coach? Like I

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want to hear your beginning. Start at the age

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of five. All right. Age of five. Wow. Okay. So

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look, just kind of age of five. I was the guy

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that even as a kid, just very outgoing, right?

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And one, the, even though I didn't have the best

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costume, this was at the age of two. Actually,

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we'll start that. I actually, I was I was the

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one that shook all the hands of all the judges

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as Uncle Sam. That allowed me to win the bicentennial

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contest. Fast forward to being a preteen where

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I had a, just an entrepreneurial, had my own

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paper route when people actually read papers.

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And then kind of going forward to that, I'm just

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kind of the guy that never really fit into corporate

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America, right? So just did everything in my

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power to avoid a nine to five job. Even went

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all the way halfway around the world. When I

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graduated from college, I went to Poland and

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to Hungary. I had an internship there. I didn't

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really want to work for someone else. And what

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happened also after business school, when all

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of my classmates were getting jobs with McKinsey

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or other consulting companies, I was more excited.

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I had an existing business in Eastern Europe

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that I went back to. So just doing everything

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my power. And what I found, Adrian, is that I'm

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really good at following process, right? But

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I'm not as good at creating that process from

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scratch. And so I stumbled at the franchising

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world 15 years ago. I had some portfolio of single

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family residences and I found that it was getting

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harder and harder to buy new inventory and my

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friend connect with a few different options and

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I decided to invest in an office cleaning master

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franchise. That went really, really well. My

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goal as a coach is to make sure that people have

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the same sort of success that I had. And I've

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been coaching and consulting over the past eight

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and a half years and it's been a really, really

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good journey. I love that Adam. Okay, so let's

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make believe, let's have me. I'm coming to you

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and I'm like Adam. I'm 45 years old. I have a

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couple hundred thousand dollars in the bank.

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I'm leaving my corporate job. I don't want to

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work that hard, but I do want to work. And I

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have some children and they're like, mom, do

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something and then get out of, but leave us.

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Like leave us a little legacy. We want something

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and we all love food. So maybe you want to look

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at like opening up a food restaurant. And so

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I'm like, oh, okay, let me do that. So now I

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have a choice, right? Do I look at a franchise

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and go with a franchise? Or do I open up my French

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bistro, which I have absolutely no clue how to

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even open up a restaurant. I don't even have

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a chef. I have nothing. I don't even know what

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I would be doing, but I have chat GBT. So I don't

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know. I could probably get by by using chat GBT

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and use that for my business. So what do you

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think? Coach Adam. I think that chat to me, he's

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a very poor way to find the right business. It's

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so nuanced to find the fit. What I would say

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is I don't know exactly what's a fit for you

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if you came to me, right? What I would say is

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if you were to follow the process that's proven,

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then together we could explore three options

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to free service and then I'd give you my top

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three. that are different. And you mentioned

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food. There really is a common misconception

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in my industry, Adrienne, that when people think

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franchise and they think fast food and flipping

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burgers, I have 75 different industries, not

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just food. Wow. But here's the thing. I have

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a real strong passion and I'm thinking I should

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go with my passion. So my favorite shape is the

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shape of my body. It's round. It's because I

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love donuts. So Do I what like shouldn't I go

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with my passion and what I love if I'm going

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to look at a franchise or do I go with like where

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I can start and make money right away passion

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So the analogy is this that passions part of

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the exploration and maybe the X factor Like you

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have two brands. They might be 98 % the same

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and the other 2 % might get you over the hump,

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right? But it's only about passion I have a friend

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who's a baker. It's a non -brick -and -mortar

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business. He's very passionate about baking.

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But the challenge is he's not passionate about

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being up at 2 o 'clock in the morning and baking

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5 ,000 loaves of bread. It becomes old very quickly,

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right? So it's a question of It might be the

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most amaz making any money and you 'r more focused

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on characteri stuff, things that are co I don't

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understand though. in the dough. There you go.

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Okay. So no, I franchi me, even as a young gir

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not that they had a fran a restaurant called

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gold actually, I don't, it was like a Kentucky

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fried chicken in Connecticut. And I absolutely

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loved it. I was so mad when the doctor said that

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we all had to stop eating fried chicken. So my

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parents sold it. So there's no more fried chicken

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for us. But you know, explain. So if you're really

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looking at like Kentucky fried chicken, or if

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I wanted to open up a house cleaning, or if I

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wanted to have one of the 75 industries, what

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What is the difference between my buying the

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business and doing it myself or going through

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a franchise? So you mean buying it on your like

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having a business on your own starting? Yeah,

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I have a business on my own, but I don't know

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anything about it. But I'm like, I'm thinking,

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I don't want to franchise. I want to do my own

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business. I don't want someone to let's say,

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I don't want someone to tell me what to do. I

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don't want to have to give someone money, blah,

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blah, blah. So I truly believe that people tend

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to underestimate how hard it is to start a business

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from scratch. A guy by the name of Gerber came

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up with something really wonderful called the

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e -myth back in the day. And his whole premise

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is that if you start something on your own, then

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without any process or SOPs or systems, you have

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to play the role of the CEO, the secretary, the

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CFO, everything at once. And you're just kind

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of scattered. Whereas if you have a strong system,

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think Chick -fil -A or McDonald's, a well -old

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machine, then you're able to be more successful

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than you otherwise would have been. I love that.

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What I love about franchise is that they're so

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community driven. I mean, they are really caring

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about the community. There is something, especially

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when it comes down, thinking locally of fast

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signs and just how amazing what they do and the

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amount of time, but it doesn't, it's local, but

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then it also a lot of times is right from the

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corporate. So can you explain that like the community

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that comes with the franchise? So you're talking

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about community of other franchise owners? That

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is definitely community and the community in

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your own neighborhood community. So look, I mean,

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certain franchises have more community aspects

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than others. One that really comes to mind for

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me is anything related to seniors is a big subsection

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of the franchising world. And it's a unique business

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in that you can help others that are in need

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in your local community and make good money at

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it as well. So I can't, it would say, I mean,

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I think that the businesses in senior care have

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a social impact that they're helping people out

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with. I love that. I don't want to point at time.

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I was looking at franchises. I'm really enjoying

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it. But I can understand the need for a coach.

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because it gets overwhelming, because, and especially

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if you kind of go like, okay, I have $75 ,000

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and I want to buy a franchise, but you're not

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really understanding how much more you may need

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or what that looks like, SOPs, all of that. You

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don't know. So share what you do as a franchise

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coach because that is where the juicy juices.

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Absolutely. So look, my role is I'm a connector,

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right? I work with brands that are pre -screened

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that are in 75 industries. It's a free service,

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as I mentioned, and I'm here to make a connection.

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I almost think of myself as being a yenta, right?

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Or just kind of connecting people, making perfect

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matches. It's almost like dating. And so the

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way the process works is I first have people

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fill out a survey that takes five to 10 minutes.

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Go ahead and. I have people call me all the time

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and they tell me, hey Adam, give me your top

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three now. And that's, it's a personalized service.

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It's really getting to know people deeply through

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that more in depth conversation, then writing

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a two page letter or model where I'm not even

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worried about brand, but more focused on business

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characteristics that are ideal for them and then

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making that perfect match, these three brands.

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And after I introduced these three brands, I'm

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very proud. Adrian of my process because I actually

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go into secrets of the franchising world that

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they won't hear from other to other places, right?

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And we have different steps when we talk to our

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candidates and the things we talk about are things

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like the franchise disclosure document or things

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such as going through investigations with existing

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franchisees and validations and meet the team

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days and we kind of go step by step and even

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after my candidates go ahead and decide to invest

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in something. It's something where we have roundtables

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on a quarterly basis and one -on -one coaching

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calls. So it's the whole package. And the best

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thing about it, which is kind of crazy, is it's

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a free service. It's the franchise brand that

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pays us a commission if we make a successful

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match. I love that. And you just brought up the

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community. That to me is worth the gold. Absolutely.

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I mean, you have like a built -in mastermind

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others that have gone through and walked that

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path before you and are walking behind you. So

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I love, I was a score mentor for years. And so

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I absolutely love that. What are some of the

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unique franchises that we wouldn't think of?

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So I'm thinking of the chicken and all the ones

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and all the donut ones. But what are the ones

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that I wouldn't even think to myself? It's not

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in my inventory, Adrienne, but there actually

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exists one of the most unique franchises. It's

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called Goose Chasers. You literally go to a golf

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course, you know a lot about golf by being in

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Florida. And with your car, you are taking dogs

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and chasing geese. Okay, I'm frozen in in in

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a quest of like what the heck I don't even oh,

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okay So you literally the franchise model is

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you literally take dogs go to golf courses and

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chase the geese away from the from the green

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Okay, okay. That's a unique franchise. You probably

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haven't heard of before it's not in my inventory,

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right? But that's just an idea about how unique

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certain things are I mean look, I think that

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I get excited about businesses that aren't very

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glamorous so I have this business, we can kind

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of market it as being about sanitary and healthy.

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But I actually think there's a huge market for

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this. They literally are in the business of picking

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up poop of dogs. And I just think it's a recurring

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revenue thing. Anything that no one else wants

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to do is the kind of business you want to be

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in. I love that. So have you watched a Shark

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Pink episode that had a franchise that you like?

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were like, that was one of my favorite franchise.

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You know, I watched Shark Tank every once in

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a while. I haven't seen any specific franchise

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related Shark Tanks, unfortunately. I'm just

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thinking, they're so interesting to really understand.

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Let's check out your really nice looking website

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just so that we have everyone can get a feeling

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for it and understand. I love. OK, let me ask

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this question in your with your clients. Yeah.

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What is the age of your youngest? franchise or

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no franchisee. And what is the age of your oldest

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franchisee? I have I've placed people as young

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as such a great question. No one's asked me this

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before. As young as 27 or 28 and as old as 74.

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Wow, just at that retirement age. Yes, even post

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retirement and I have a lot of respect for people

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like that. Oh, I love that. And if you're going

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into a franchise that already has all your SOPs

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and everything set up, and I'm thinking, Adam,

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that you have a good reputation. You're known

00:13:40.970 --> 00:13:44.429
to possibly, you've been an employer before,

00:13:45.129 --> 00:13:48.490
but finding employees is good, or you have a

00:13:48.490 --> 00:13:50.529
good family base and friends that are going to

00:13:50.529 --> 00:13:53.629
work for you that you really could at that age

00:13:53.629 --> 00:13:57.159
start the business. you know, not be in it full

00:13:57.159 --> 00:13:59.679
time, like enjoy the travels and your life. So

00:13:59.679 --> 00:14:01.700
I'm so glad that you mentioned that because everything

00:14:01.700 --> 00:14:04.320
franchise related. Let's talk about there's a

00:14:04.320 --> 00:14:07.440
spectrum just like anything else in life of how

00:14:07.440 --> 00:14:10.299
much time you need to put in, right? So I have

00:14:10.299 --> 00:14:12.320
brands that require you to not to have a day

00:14:12.320 --> 00:14:15.080
job and to be an owner operator. That's one side

00:14:15.080 --> 00:14:17.460
of the spectrum. I have others that are semi

00:14:17.460 --> 00:14:19.740
absentee. I don't have anything that's totally

00:14:19.740 --> 00:14:22.320
absentee, meaning you just kind of get mailbox

00:14:22.320 --> 00:14:25.120
money. That's not my industry. But I do have

00:14:25.120 --> 00:14:27.299
things where you could potentially hire people

00:14:27.299 --> 00:14:32.019
and run it part time with managers. So interesting.

00:14:32.340 --> 00:14:33.840
All right. So let's say I want to ask this question.

00:14:34.559 --> 00:14:36.639
What a thank you for saying it's a good question

00:14:36.639 --> 00:14:38.340
because when you do a show like this and there's

00:14:38.340 --> 00:14:41.120
zero prep needed, you know, that's always like

00:14:41.120 --> 00:14:42.779
that's like one of the best things to ever tell

00:14:42.779 --> 00:14:44.580
someone like myself like nobody's ever asked

00:14:44.580 --> 00:14:46.659
that question. So let me just pat myself on the

00:14:46.659 --> 00:14:48.860
back if I can reach it. Okay, there you go. All

00:14:48.860 --> 00:14:54.850
right. So the question is tell me. So I want

00:14:54.850 --> 00:14:59.350
a handful of traits that a franchise or would

00:14:59.350 --> 00:15:03.570
say no way I don't want you in my franchisee.

00:15:03.730 --> 00:15:07.470
Oh my gosh Well, let's talk about this number

00:15:07.470 --> 00:15:10.490
one to entrepreneurial and what I mean by that

00:15:10.490 --> 00:15:12.230
is I have some people there are different types

00:15:12.230 --> 00:15:14.750
of entrepreneurs, right? If you're the kind of

00:15:14.750 --> 00:15:17.629
person that I'm aging myself, right? But coming

00:15:17.629 --> 00:15:20.230
to America, right? If you're gonna buy into McDonald's

00:15:20.230 --> 00:15:22.139
and You want, I don't even remember the name

00:15:22.139 --> 00:15:23.940
of it, right? Where they go and it's this other

00:15:23.940 --> 00:15:25.980
thing and the guy calls them golden, instead

00:15:25.980 --> 00:15:27.559
of golden arch is something else. If you don't

00:15:27.559 --> 00:15:30.159
see the value in a process and you want to do

00:15:30.159 --> 00:15:31.860
everything your way, then you shouldn't buy a

00:15:31.860 --> 00:15:34.639
franchise, right? That's one thing. The other

00:15:34.639 --> 00:15:37.139
trait of someone that's not a good franchisee

00:15:37.139 --> 00:15:40.240
is let's call it someone that has no business

00:15:40.240 --> 00:15:44.179
skills, right? So there's so many different business

00:15:44.179 --> 00:15:46.179
skills you could have. It could be sales, it

00:15:46.179 --> 00:15:49.240
could be operations. It could be people skills,

00:15:49.500 --> 00:15:51.240
right? You could potentially be trained in that.

00:15:51.960 --> 00:15:54.440
But if you have absolutely no business acumen

00:15:54.440 --> 00:15:57.480
at all and can't be coached in business acumen

00:15:57.480 --> 00:15:59.320
in any of these things at all, let's say you're

00:15:59.320 --> 00:16:01.659
an art student, right? You don't like talking

00:16:01.659 --> 00:16:04.299
to people. You have no idea about how to do any

00:16:04.299 --> 00:16:05.820
business at all. You're probably not a fit for

00:16:05.820 --> 00:16:09.600
franchising as well. Second trait. Third trait

00:16:09.600 --> 00:16:13.619
I would say, and this is not for everyone, But

00:16:13.619 --> 00:16:15.799
look, I think that it's really important to be

00:16:15.799 --> 00:16:18.379
a people person in general. I have some brands

00:16:18.379 --> 00:16:21.100
where you could potentially hang out behind a

00:16:21.100 --> 00:16:23.419
computer, right? If you're really good at accounting.

00:16:24.399 --> 00:16:26.720
But it's really tough in business. If you're

00:16:26.720 --> 00:16:29.240
not a people person and you're not able to connect

00:16:29.240 --> 00:16:32.659
and you just don't have integrity and whatever

00:16:32.659 --> 00:16:34.220
that might be, then they probably don't want

00:16:34.220 --> 00:16:37.460
you as a franchisee. Those are my top three.

00:16:37.690 --> 00:16:40.309
I love that. You know, it's funny. So, so I grew

00:16:40.309 --> 00:16:42.509
up in the promotional products in this industry,

00:16:42.629 --> 00:16:46.309
the promo industry. And, and there's often, you

00:16:46.309 --> 00:16:49.210
know, if you watch CNN, you'll see, you know,

00:16:49.250 --> 00:16:51.190
all come into the industry and usually they have

00:16:51.190 --> 00:16:53.409
like a dollar amount and it may be, I'm not saying

00:16:53.409 --> 00:16:55.669
this is that 100 % accurate guys, but maybe it's

00:16:55.669 --> 00:16:58.029
like $10 ,000. You could come into this industry,

00:16:58.210 --> 00:17:00.809
but there's really it's really very difficult

00:17:00.809 --> 00:17:03.169
to come into the industry. So like the insiders

00:17:03.169 --> 00:17:05.930
look at it and go, what the heck? But it's almost

00:17:05.930 --> 00:17:09.670
like using a franchise as like a lost leader.

00:17:10.410 --> 00:17:12.970
Like you could do this at $10 ,000, but then

00:17:12.970 --> 00:17:15.990
when you go really look into it, yeah, $10 ,000,

00:17:16.349 --> 00:17:19.049
but the amount of knowledge you need. Like there

00:17:19.049 --> 00:17:21.549
are some things where the like it takes people

00:17:21.549 --> 00:17:26.309
10 years to learn an industry. Just curious what

00:17:26.309 --> 00:17:28.609
your thoughts are. So what I would say is this

00:17:28.609 --> 00:17:33.009
that I think what you're saying, what you're

00:17:33.009 --> 00:17:35.309
asking is things related to royalty payments

00:17:35.309 --> 00:17:38.049
and what you're really getting from that system.

00:17:39.329 --> 00:17:41.589
What I can tell you is that different franchise

00:17:41.589 --> 00:17:45.789
brands have royalty systems where sometimes they

00:17:45.789 --> 00:17:49.210
ask you to pay a very low upfront fee, but their

00:17:49.210 --> 00:17:52.829
royalties might be really high like 20 % or more.

00:17:53.639 --> 00:17:57.559
I have other brands that have lower world T fees,

00:17:57.680 --> 00:17:59.799
maybe about 4 % of whatever your sales. I have

00:17:59.799 --> 00:18:01.720
some that actually have capped it, that you have

00:18:01.720 --> 00:18:04.400
to pay X percent or X dollars per month, whatever

00:18:04.400 --> 00:18:06.740
that might be. It might be a flat fee of $1 ,000

00:18:06.740 --> 00:18:09.079
per month or $300 per month, no matter how big

00:18:09.079 --> 00:18:12.160
your franchise is. A lot of my candidates tend

00:18:12.160 --> 00:18:14.500
to spend too much time on what that percentage

00:18:14.500 --> 00:18:17.859
is and not enough time on just understanding

00:18:17.859 --> 00:18:22.240
how much money's in their pocket. I hope I answered

00:18:22.240 --> 00:18:24.039
your question there. You did. No, that was good.

00:18:24.180 --> 00:18:26.400
That was good. How many, what are some numbers?

00:18:26.500 --> 00:18:28.259
I'm just curious. So when you look at businesses,

00:18:28.720 --> 00:18:31.140
what is the number of franchise compared to,

00:18:31.180 --> 00:18:35.240
you know, self -owned businesses? My understanding

00:18:35.240 --> 00:18:38.079
is about 10 % of the U .S. economy is franchise

00:18:38.079 --> 00:18:41.779
related. And for my candidates and just me in

00:18:41.779 --> 00:18:45.480
general, just walking around, you see a coffee

00:18:45.480 --> 00:18:48.119
shop that's franchised, a fitness place that's

00:18:48.119 --> 00:18:50.420
franchised. It's almost like when you drive a

00:18:50.420 --> 00:18:52.480
car, you realize how many other people are driving

00:18:52.480 --> 00:18:54.920
that same car. If you literally are in the industry

00:18:54.920 --> 00:18:57.500
like me, it's not only looking at fast food,

00:18:57.559 --> 00:18:59.579
but just kind of understanding how many places

00:18:59.579 --> 00:19:01.440
that are franchise related that are out there

00:19:01.440 --> 00:19:04.000
that you didn't realize otherwise. Yeah, I really

00:19:04.000 --> 00:19:05.859
want to do a deep dive on like other countries

00:19:05.859 --> 00:19:07.759
too and what that number looks like. I'm just

00:19:07.759 --> 00:19:10.759
really, really curious about that. And then I

00:19:10.759 --> 00:19:13.059
also noticed that when I lived in Tucson, Arizona,

00:19:13.339 --> 00:19:15.119
I thought it was interesting. Their downtown

00:19:15.119 --> 00:19:20.519
area was strictly no franchises. Well, they say

00:19:20.519 --> 00:19:25.039
keep Austin weird, right? So It's interesting.

00:19:25.140 --> 00:19:27.660
I look I don't see that as being very common

00:19:27.660 --> 00:19:31.420
Where people you can't really ban a business

00:19:31.420 --> 00:19:33.759
because it's a franchise business. That's not

00:19:33.759 --> 00:19:37.519
fair, right? That's not cool for I don't see

00:19:37.519 --> 00:19:39.420
that very often but sometimes people there is

00:19:39.420 --> 00:19:41.559
some advantage in certain places of having a

00:19:42.140 --> 00:19:46.660
a business that is local and doesn't have, there's

00:19:46.660 --> 00:19:49.279
a case for both. I think there's plenty of room

00:19:49.279 --> 00:19:52.000
in a market for both types of companies. I know

00:19:52.000 --> 00:19:54.079
when I first moved, I moved from Connecticut.

00:19:54.279 --> 00:19:56.400
That's where I was born to Celebration Floor,

00:19:56.440 --> 00:19:58.779
the town that Disney built. And so now I'm in

00:19:58.779 --> 00:20:00.539
like the Disney and I'm thinking, look at all

00:20:00.539 --> 00:20:02.920
these restaurants and Disney's restaurants. But

00:20:02.920 --> 00:20:05.720
what I found was the international travel, they

00:20:05.720 --> 00:20:07.859
wanted the franchises. They wanted to go where

00:20:07.859 --> 00:20:10.279
they knew that they were going to get a meal.

00:20:10.579 --> 00:20:12.359
They knew what to order. They knew that it was

00:20:12.359 --> 00:20:15.140
going to be the standard that they want. And

00:20:15.140 --> 00:20:18.680
so I guess that's really one of the great. perks

00:20:18.680 --> 00:20:22.279
about a franchise raise that the consumer knows

00:20:22.279 --> 00:20:25.559
when I walk in, what exactly I'm going to be

00:20:25.559 --> 00:20:28.740
met? Whereas if I'm walking into a local business,

00:20:29.019 --> 00:20:31.900
I may not know. I may have to rely more on reviews

00:20:31.900 --> 00:20:34.619
and finding out what other people think. Am I

00:20:34.619 --> 00:20:36.420
right? That's the power of the brand, right?

00:20:36.640 --> 00:20:39.119
I mean, when I go to McDonald's in Eastern Europe,

00:20:39.240 --> 00:20:42.019
I know what I'm going to get, right? When I go

00:20:42.019 --> 00:20:44.700
into crumble cookie in Houston or somewhere else,

00:20:44.779 --> 00:20:45.920
I know what I'm going to get as well. That's

00:20:45.920 --> 00:20:48.369
powerful. and the system's done well, that's

00:20:48.369 --> 00:20:51.750
great. I'm at a crumble cookie though because

00:20:51.750 --> 00:20:53.930
they ran out of their Dubai. They did like one

00:20:53.930 --> 00:20:57.609
week of the Dubai chocolate cookie. I'm obsessed

00:20:57.609 --> 00:21:01.210
with Dubai chocolate. My mouth is watering right

00:21:01.210 --> 00:21:03.730
now. You know, it's so funny. I walked into a

00:21:03.730 --> 00:21:06.930
local store and we were at the couch. I was putting

00:21:06.930 --> 00:21:10.170
my stuff on the little car and I'm like. Oh,

00:21:10.230 --> 00:21:12.490
do you have any to buy chocolate? And she looked

00:21:12.490 --> 00:21:15.250
at me so puzzled and she's like, you don't have

00:21:15.250 --> 00:21:20.410
to buy chocolate, honey, to check out. No, it's

00:21:20.410 --> 00:21:21.890
about chocolate. She didn't get it. So I thought

00:21:21.890 --> 00:21:24.990
that was a lie. I get it. I got it. Okay, so

00:21:24.990 --> 00:21:27.450
working with you. So I want to go through. So

00:21:27.450 --> 00:21:30.750
this is the website. It's franchise coach .net.

00:21:31.170 --> 00:21:33.289
Love that you could get a 15 minute consultation.

00:21:33.450 --> 00:21:35.450
Let me tell you a lot can be done in 15 minutes.

00:21:35.730 --> 00:21:37.910
So absolutely. Right? People think, oh, it's

00:21:37.910 --> 00:21:39.509
not that long. Okay, what do we have here? We've

00:21:39.509 --> 00:21:43.289
got some videos, franchising 101 webinar. Adam,

00:21:43.410 --> 00:21:46.849
that photo, I just, I love. Unique franchise.

00:21:47.210 --> 00:21:50.630
Oh, I'm sorry. I have to go. Oh, oh, oh. Hello

00:21:50.630 --> 00:21:52.789
aspiring entrepreneurs. Today, I'm thrilled to

00:21:52.789 --> 00:21:55.549
present a unique franchise opportunity that's

00:21:55.549 --> 00:21:57.890
revolutionizing the traditional laundromat industry.

00:21:58.670 --> 00:22:01.609
This is not your average laundromat. It's an

00:22:01.609 --> 00:22:04.130
innovative tech forward venture that's entirely

00:22:04.130 --> 00:22:06.529
transforming customer experiences and setting

00:22:06.529 --> 00:22:09.630
new standards in the sector. Imagine owning a

00:22:09.630 --> 00:22:11.789
business that requires just a handful of hours

00:22:11.789 --> 00:22:14.710
each week and boasts a business model that thrives

00:22:14.710 --> 00:22:18.650
in any economic climate. Sounds intriguing. This

00:22:18.650 --> 00:22:21.329
franchise opportunity demonstrates healthy financials

00:22:21.329 --> 00:22:23.700
with a quick return on investment. They equip

00:22:23.700 --> 00:22:25.640
the stores with state -of -the -art washers and

00:22:25.640 --> 00:22:28.319
dryers and modern amenities like free Wi -Fi,

00:22:28.940 --> 00:22:31.980
smartphone payment options, and a customer loyalty

00:22:31.980 --> 00:22:34.740
program. But they don't stop there. The franchise

00:22:34.740 --> 00:22:37.720
provides comprehensive support and training to

00:22:37.720 --> 00:22:39.599
their franchisings because they firmly believe

00:22:39.599 --> 00:22:39.980
in collective success. I love it. I'm going to

00:22:39.980 --> 00:22:42.220
watch this, you guys. It's a nice, very nice,

00:22:42.500 --> 00:22:45.859
really well done. This is fabulous. And then

00:22:45.859 --> 00:22:50.089
we have another video here. Oh, I love it. Nice.

00:22:50.650 --> 00:22:52.970
Nice marketing. That is beautiful. You got a,

00:22:53.269 --> 00:22:56.569
um, is that your book too? Yeah, it is called

00:22:56.569 --> 00:22:59.809
a franchise lifestyle. Here's a copy right here.

00:23:00.549 --> 00:23:03.730
You can get it on Amazon, right? And the idea

00:23:03.730 --> 00:23:06.089
behind this is there's a misconception, which

00:23:06.089 --> 00:23:08.829
we spoke about briefly before. And that misconception,

00:23:09.230 --> 00:23:11.769
Adrian, is that people think that franchises

00:23:11.769 --> 00:23:15.069
is full time and flipping burgers. This is has

00:23:15.069 --> 00:23:18.690
real world, uh, case studies and interviews with

00:23:18.690 --> 00:23:21.470
people that are franchisees. And the one overarching

00:23:21.470 --> 00:23:24.009
thing that I found with my candidates, my successful

00:23:24.009 --> 00:23:25.809
candidates that decide to invest is they're looking

00:23:25.809 --> 00:23:28.250
for freedom. It's not like I don't want to work

00:23:28.250 --> 00:23:29.849
at all, but I want to be able to work on my own

00:23:29.849 --> 00:23:31.630
terms. And that's what we call it a lifestyle

00:23:31.630 --> 00:23:35.589
for investing in franchises. I love that. But

00:23:35.589 --> 00:23:38.490
you still have a legacy with a lifestyle. A lot

00:23:38.490 --> 00:23:41.029
of people. Absolutely. There's also like it's

00:23:41.029 --> 00:23:45.490
funny because I can't. I have to call what I

00:23:45.490 --> 00:23:47.809
do really more like kind of like a hobby, right?

00:23:47.849 --> 00:23:50.390
Even though like I can't sell my brain. So my

00:23:50.390 --> 00:23:53.349
business is my brain. So that makes it difficult.

00:23:53.390 --> 00:23:55.869
So for a lot of us that are coaches and consultants

00:23:55.869 --> 00:23:58.049
or, you know, these small business where it's

00:23:58.049 --> 00:24:00.650
all running from us, we're kind of stuck. That's

00:24:00.650 --> 00:24:04.069
why I really love the idea of franchises. I just,

00:24:04.390 --> 00:24:06.710
and I've just everyone I've met has always been

00:24:06.710 --> 00:24:09.390
great. All right. Why working with Adam? So a

00:24:09.390 --> 00:24:11.750
lot of great testimonies here. So you want to

00:24:11.750 --> 00:24:15.349
go through that, you guys and see. I love this.

00:24:15.470 --> 00:24:18.609
Oh, looks like some really great. Click on Mike

00:24:18.609 --> 00:24:21.289
Knox. Click on Mike Knox. Oh, OK, I would love

00:24:21.289 --> 00:24:28.089
to. Oh, can we watch it? Does it work? Let's

00:24:28.089 --> 00:24:32.009
see. I'm down. Did it work or no? The click,

00:24:32.210 --> 00:24:34.390
the the the link didn't work. Oh, oh, sorry,

00:24:34.470 --> 00:24:39.670
sorry. By Adam Goldman. Adam has over 10 years

00:24:39.670 --> 00:24:43.210
of French experience. and he's worked hard to

00:24:43.210 --> 00:24:47.829
realize his dreams by being his own boss. His

00:24:47.829 --> 00:24:50.509
experience will help you to become a better business

00:24:50.509 --> 00:24:54.250
owner and franchisee so that you can live your

00:24:54.250 --> 00:24:58.690
best life and control your destiny. This is the

00:24:58.690 --> 00:25:02.470
franchise consultant podcast and this is Adam

00:25:02.470 --> 00:25:09.390
Goldman. Hi, welcome to the another edition of

00:25:09.390 --> 00:25:13.250
the franchise coach podcast I'm here with my

00:25:13.250 --> 00:25:16.589
good friend Mike Knox. Who's actually located

00:25:16.589 --> 00:25:19.549
in Amarillo, Texas, correct? That's correct.

00:25:19.769 --> 00:25:23.849
Yes. Yes. And so, uh, Micah, um, tell us more

00:25:23.849 --> 00:25:28.170
about your business and how you found it. All

00:25:28.170 --> 00:25:30.670
right. Well, my business is called rest of pros.

00:25:30.829 --> 00:25:34.549
We're a restoration water mitigation franchise.

00:25:35.210 --> 00:25:38.579
Um, And I found this, I never would have found

00:25:38.579 --> 00:25:41.220
this on my own, but Adam actually, his business

00:25:41.220 --> 00:25:44.359
with the franchise coach, helped me find this

00:25:44.359 --> 00:25:47.240
when we were looking to make a change in my career,

00:25:47.440 --> 00:25:50.420
just a couple months ago. And how are things

00:25:50.420 --> 00:25:54.319
going for you? Well, you can see I'm in my truck

00:25:54.319 --> 00:25:57.589
because I'm on the job site today. Um, let's

00:25:57.589 --> 00:26:01.490
just say, uh, when we, when we got started, corporate

00:26:01.490 --> 00:26:06.130
set some goals for us and we, we were four times

00:26:06.130 --> 00:26:09.150
that volume in our very first month. Um, and

00:26:09.150 --> 00:26:12.190
so it's been fantastic. Um, and actually probably

00:26:12.190 --> 00:26:15.089
the only thing I can say to describe it is, uh,

00:26:15.170 --> 00:26:18.089
I wish I had done it 10 or 15 years ago. Oh my

00:26:18.089 --> 00:26:21.329
gosh. And what would you say as someone that,

00:26:21.569 --> 00:26:23.990
uh, that you referring to franchise coach about

00:26:23.990 --> 00:26:27.940
why they should work with us? Sure. Well, of

00:26:27.940 --> 00:26:29.819
course, everybody's situation is different, but

00:26:29.819 --> 00:26:33.579
I think most people are very aware of what a

00:26:33.579 --> 00:26:36.259
franchise is, and, you know, you see them all

00:26:36.259 --> 00:26:38.640
around us. But when it comes to figuring out

00:26:38.640 --> 00:26:42.880
which one is a fit, when our lives are busy and

00:26:42.880 --> 00:26:44.920
we don't necessarily know the nitty -gritty of

00:26:44.920 --> 00:26:48.079
everything, I think it's really important to

00:26:48.079 --> 00:26:50.779
find somebody that knows the business, knows

00:26:50.779 --> 00:26:53.339
the landscape, understands the models that are

00:26:53.339 --> 00:26:56.000
out there. And then also, I think what, you know,

00:26:56.019 --> 00:26:58.319
working with you, Adam, that was so valuable

00:26:58.319 --> 00:27:00.559
is that you took the time to get to know me and

00:27:00.559 --> 00:27:04.160
my wife Erica. We did several interviews where

00:27:04.160 --> 00:27:06.359
you asked lots of really good questions to get

00:27:06.359 --> 00:27:08.180
to know our values and what was important to

00:27:08.180 --> 00:27:11.000
us. And you honed us down to just a couple of

00:27:11.000 --> 00:27:14.380
really good fits for us to investigate. And that

00:27:14.380 --> 00:27:15.980
was something I could never have accomplished

00:27:15.980 --> 00:27:19.480
on my own. And what about working with us surprised

00:27:19.480 --> 00:27:24.660
you the most? Yeah. I think it is probably that

00:27:24.660 --> 00:27:27.759
it was the level of personal attention that you

00:27:27.759 --> 00:27:32.140
gave us and really understanding what our needs

00:27:32.140 --> 00:27:35.579
were, what our situation was, what things we

00:27:35.579 --> 00:27:38.720
would like to do and wouldn't do. And you gave

00:27:38.720 --> 00:27:41.319
us three things to investigate and all three

00:27:41.319 --> 00:27:43.700
of them were very interesting and I could have

00:27:43.700 --> 00:27:46.420
seen any of them working out. So, you know, just

00:27:46.420 --> 00:27:50.220
kind of, I think, you know, that is and again

00:27:50.220 --> 00:27:52.180
that's probably the most value we got was because

00:27:52.180 --> 00:27:55.059
i could have spent a long long time looking at

00:27:55.059 --> 00:27:56.700
lots and lots of different opportunities many

00:27:56.700 --> 00:27:58.920
of them which never would have benefited and

00:27:58.920 --> 00:28:00.819
you were able to get us down to three really

00:28:00.819 --> 00:28:04.119
good options really quickly why would you say

00:28:04.119 --> 00:28:07.599
it's important uh for someone like yourself right

00:28:07.599 --> 00:28:11.299
to work with a coach like me in searching for

00:28:11.299 --> 00:28:14.799
a franchise to invest in Well, if you don't come

00:28:14.799 --> 00:28:18.440
from this world and, you know, I don't even come

00:28:18.440 --> 00:28:20.180
from the business world. I was in education.

00:28:20.700 --> 00:28:23.759
So I didn't know the first thing about running

00:28:23.759 --> 00:28:26.640
a business. And I didn't know the first thing

00:28:26.640 --> 00:28:28.859
about how to investigate an opportunity, how

00:28:28.859 --> 00:28:31.619
to look at an opportunity and evaluate if it

00:28:31.619 --> 00:28:34.380
made sense for us. And so working with you gave

00:28:34.380 --> 00:28:37.460
me really a great deal of confidence in, you

00:28:37.460 --> 00:28:39.380
know, understanding what I was getting myself

00:28:39.380 --> 00:28:42.819
into looking at You know everything from upside

00:28:42.819 --> 00:28:45.880
the potential risk all of that and it made me

00:28:45.880 --> 00:28:47.900
feel much more comfortable I think pulling the

00:28:47.900 --> 00:28:50.859
trigger and saying yes to the opportunity I'll

00:28:50.859 --> 00:28:53.900
add one more thing. You told me this Probably

00:28:53.900 --> 00:28:56.200
our first or second conversation you said you

00:28:56.200 --> 00:28:58.480
people either drag their feet forever and probably

00:28:58.480 --> 00:29:01.920
never buy Or they they do this really quickly

00:29:01.920 --> 00:29:06.240
in and just a matter of Weeks or months are in

00:29:06.240 --> 00:29:08.180
a new franchise. And I was like, I don't think

00:29:08.180 --> 00:29:10.339
that's me. I can't see that happening. And that's

00:29:10.339 --> 00:29:12.440
exactly what happened. So you were right. And

00:29:12.440 --> 00:29:15.160
that was certainly a big surprise. Oh my gosh.

00:29:15.380 --> 00:29:17.480
Well, listen, Mike, it's been a pleasure working

00:29:17.480 --> 00:29:20.039
with you and Erica. Here's to continued success

00:29:20.039 --> 00:29:26.079
for both of you. Wow. Wow. OK, first of all,

00:29:26.319 --> 00:29:28.319
shout out, Mike. Mike, I'm just going to talk

00:29:28.319 --> 00:29:31.190
to Mike for a second. Mike. You're very pleasant

00:29:31.190 --> 00:29:33.769
looking. You like that video with your smile

00:29:33.769 --> 00:29:37.009
and that was one of the most authentic, real

00:29:37.009 --> 00:29:39.950
videos like you were talking from your heart.

00:29:40.809 --> 00:29:43.849
That was gold. I'm so glad that you said to play

00:29:43.849 --> 00:29:45.890
that because I loved every second of it. What

00:29:45.890 --> 00:29:49.150
is Mike's sub business again? He's in water restoration.

00:29:49.910 --> 00:29:53.309
Think of like something to be effective a competitor

00:29:53.309 --> 00:29:56.750
to serve pro and he has eight kids and he lives

00:29:56.750 --> 00:30:00.119
in Amarillo, Texas. Oh, Mike, you, you are amazing.

00:30:00.339 --> 00:30:03.240
I wish you the best and success and just, and,

00:30:03.240 --> 00:30:05.640
and yeah, now you just, what, now what did you

00:30:05.640 --> 00:30:10.599
do, Mike? You made Adam Goldman so popular. Clear

00:30:10.599 --> 00:30:12.119
your schedule. You're going to get a lot of calls

00:30:12.119 --> 00:30:14.859
after this. No, that was, that was, that was

00:30:14.859 --> 00:30:17.180
quite lovely. I have to say, I absolutely love

00:30:17.180 --> 00:30:20.079
that. So you guys, it is an investment strategy.

00:30:20.119 --> 00:30:23.000
So I would love, I know we're kind of going towards

00:30:23.000 --> 00:30:25.619
the end, but if you could just bring this up

00:30:25.619 --> 00:30:29.220
about. Like the idea of, do I put my money under

00:30:29.220 --> 00:30:32.500
my mattress, right? Which is fine. Not really.

00:30:32.960 --> 00:30:34.599
I could put it in the bank because, you know,

00:30:34.640 --> 00:30:37.440
I'll just leave it there. Or I could open up

00:30:37.440 --> 00:30:39.440
a franchise and it's an investment strategy.

00:30:40.000 --> 00:30:43.000
Really? Let me know, Anthony. Yeah. Yeah. What

00:30:43.000 --> 00:30:44.980
I can tell you is this. I really always believe

00:30:44.980 --> 00:30:47.680
to invest in yourself, right? You can even take

00:30:47.680 --> 00:30:53.119
your 401k and sell some overpriced Nvidia stock.

00:30:53.640 --> 00:30:56.299
or Amazon stock and invest in, or Apple stock

00:30:56.299 --> 00:30:59.319
and invest in yourself instead with no penalty.

00:31:00.519 --> 00:31:04.579
I love it. Wait, I have to do this, the COVID

00:31:04.579 --> 00:31:07.960
proof. Oh, that, oh, you guys, that's really,

00:31:08.119 --> 00:31:10.700
so, so for the, for something else, so you really

00:31:10.700 --> 00:31:14.460
look at kind of like the different things. This

00:31:14.460 --> 00:31:16.440
is really cool, the franchise lifestyle. You

00:31:16.440 --> 00:31:19.710
know what I love about franchises is that you

00:31:19.710 --> 00:31:21.809
have those meetings and everyone gets together

00:31:21.809 --> 00:31:24.009
once a year and and that's such a great place

00:31:24.009 --> 00:31:26.430
and I love competition so I want to be like on

00:31:26.430 --> 00:31:28.410
the stage getting every single award. Absolutely.

00:31:28.769 --> 00:31:31.390
Right? That's that's so beautiful. That just

00:31:31.390 --> 00:31:33.849
makes business and then the families all come

00:31:33.849 --> 00:31:36.710
and support you. I definitely am a believer in

00:31:36.710 --> 00:31:39.710
franchise and who knows I'm only 63 so the way

00:31:39.710 --> 00:31:42.029
I look at it I got like another 11 years. There

00:31:42.029 --> 00:31:44.079
you go. There you go. I mean, look, the oldest

00:31:44.079 --> 00:31:45.920
client of yours so that I can wait till I'm like

00:31:45.920 --> 00:31:50.460
76. Well, Mark Cuban said that he loves the great

00:31:50.460 --> 00:31:53.759
game of business and business is just fun. It's

00:31:53.759 --> 00:31:57.160
competitive and it's great. So is there anything

00:31:57.160 --> 00:31:58.960
that I didn't ask you that I should have asked

00:31:58.960 --> 00:32:01.200
you that you would? No, it was a fantastic interview.

00:32:01.900 --> 00:32:04.220
Oh, I appreciate that. You're a fantastic guy.

00:32:04.420 --> 00:32:07.980
This is really I. I'm just so fascinated. So

00:32:07.980 --> 00:32:10.319
thank you so much. And by the way, I'm loving

00:32:10.319 --> 00:32:13.099
your podcast. Is that, are they about five, six

00:32:13.099 --> 00:32:15.700
minutes? And you kind of just like target? Yeah.

00:32:15.920 --> 00:32:18.220
I mean, there are some, there are some, they're

00:32:18.220 --> 00:32:20.700
pretty quick podcasts. Now the podcasts are pretty

00:32:20.700 --> 00:32:23.460
much only testimonials at the moment. Oh, so

00:32:23.460 --> 00:32:25.539
that one, you know, it didn't feel like a testimonial.

00:32:25.680 --> 00:32:28.420
I wouldn't have to say, I get it. Yeah, no, it

00:32:28.420 --> 00:32:30.240
was a mini podcast. It was it was fantastic.

00:32:30.900 --> 00:32:33.900
I loved it. Adam, you're awesome. Thank you so

00:32:33.900 --> 00:32:35.519
much. You know, I'm gonna do a shout out shout

00:32:35.519 --> 00:32:37.500
out right now. Thank you to Podmatch because

00:32:37.500 --> 00:32:42.250
Alex What he's created is pretty amazing. And

00:32:42.250 --> 00:32:44.509
I'm fairly new to the system, but I absolutely

00:32:44.509 --> 00:32:48.490
love it. And we'll be at podcast fest in Orlando

00:32:48.490 --> 00:32:53.490
in January. Oh, we I mean, I'm the chief marketing

00:32:53.490 --> 00:32:56.230
officer for pod to book, we take podcasts where

00:32:56.230 --> 00:33:00.029
the only company, the only one that will take

00:33:00.029 --> 00:33:03.269
a podcast and you put in your RSS feed, you pick

00:33:03.269 --> 00:33:05.589
out your episodes and it turns it into a book.

00:33:05.769 --> 00:33:08.390
There's one company that tried to do it. three

00:33:08.390 --> 00:33:11.450
years ago, it's still on a waiting list. So we

00:33:11.450 --> 00:33:14.210
beat them and we're killing it in the market.

00:33:14.230 --> 00:33:17.609
So I love podcasts. So thank you so, so much,

00:33:17.809 --> 00:33:20.390
Adam. I just really enjoyed it. And thank you

00:33:20.390 --> 00:33:23.470
to PodBatch for having Adam. We matched up. We

00:33:23.470 --> 00:33:26.140
were like a swipe. We matched and But we're not

00:33:26.140 --> 00:33:28.319
dating so husband and wives do not be upset with

00:33:28.319 --> 00:33:30.559
us. All right, Adam, you're a nice guy. I really

00:33:30.559 --> 00:33:32.680
love this. Thank you so much. This will be turned

00:33:32.680 --> 00:33:35.019
into a podcast, but for now, everyone can enjoy

00:33:35.019 --> 00:33:37.980
watching you live and learning about Mike. So

00:33:37.980 --> 00:33:40.140
I love it. I'm going to go find Mike. Actually,

00:33:40.680 --> 00:33:43.160
well, how do you spell his business? It's called

00:33:43.160 --> 00:33:46.029
resto prose. OK, rest. OK, I'm going to find

00:33:46.029 --> 00:33:48.970
him and give him a little shout out with that.

00:33:49.269 --> 00:33:52.269
I love that. OK, thank you so much. Have a great

00:33:52.269 --> 00:33:54.349
rest of the day. Have a great weekend. And thank

00:33:54.349 --> 00:33:56.009
you to CreativeCon. I really appreciate it. Thank

00:33:56.009 --> 00:33:59.289
you so much, Adrienne. You too. Bye bye.