SEO Fundamentals: How to Crawl, Render, Index, Rank, and Click Internet Webpages with SEO Expert, Favour Obasi-ike
SEO Fundamentals: How to Crawl, Render, Index, Rank, and Click Internet Webpages with SEO Expert, Favour Obasi-Ike | Get exclusive SEO newsletters in your inbox.
We discuss Search Engine Optimization (SEO) and its impact on online business growth, in this episode. We emphasize the importance of strategic content creation and website optimization for ranking highly on search engines like Google. The conversation also touches upon related topics such as website development, conversion rate optimization (CRO), and the patience required for SEO results, contrasting it with immediate, paid advertising.
Favour illustrates SEO success with personal examples of articles that ranked quickly, highlighting the "crawl, render, index, rank, and click" process crucial for online visibility and customer acquisition.
How do website development and SEO work together to improve online visibility?
Favour: Effective website development is foundational for SEO. Websites need to be readable, well-organized, and user-friendly to ensure a positive visitor experience. SEO, on the other hand, is a broad area encompassing both on-page (e.g., meta titles, meta descriptions, alt tags) and off-page efforts (e.g., backlinks). The goal is to optimize the site so it ranks highly on search engines like Google, ideally within the top 5-10 results, to increase visibility and attract more clicks. While a well-built website provides the structure, SEO ensures it's found by the right audience.
What is the typical timeframe for seeing SEO results, and why is patience crucial?
Favour: Unlike paid advertisements that can yield immediate attention, SEO takes time to show significant results, typically between 3 to 6 months. This delay is due to the saturation of online content and the complex processes search engines use to crawl, render, index, and rank websites. Many clients seek "quick fixes," often resorting to ads, but sustained SEO efforts require patience and consistent work to build domain authority and organic presence over time.
How does Favour differentiate between "paying for attention" (ads) and "catching attention" (SEO)?
Favour: There’s a critical distinction between paying for attention through ads and genuinely catching attention through organic strategies like SEO. Ads offer "impressions" and "reach," but don't guarantee engagement or conversion. Catching attention implies deeper engagement, leading to clicks and ultimately, the ideal client who is genuinely interested in the business's offerings. SEO focuses on attracting an "ideal client avatar" by understanding their psychographic, sociographic, and demographic inputs, leading to more qualified leads.
What are the five crucial steps in the SEO process outlined by Favour?
Favour: The SEO process consists of five interconnected steps:
- Crawl: The initial discovery phase where search engines cautiously navigate and explore new or updated web content. It's like a website's "baby" phase.
- Render: The time it takes for search engines to process and understand the content and structure of a website. This is the "loading time" before indexing.
- Index: The process where search engines create an inventory or directory of your website's content. This involves creating a sitemap and using relevant keywords to categorize your content for search.
- Rank: Once indexed, a website is positioned in search results based on various algorithm standards. Higher rankings mean greater visibility.
- Click: The ultimate goal, where users find and click on your content because it's relevant and compelling, leading to conversions or engagement.
Why is "domain authority" important in SEO, and how is it built?
Favour: Domain authority is a crucial factor in SEO, calculating and averaging a website's "domain presence." This means consistently showing up where people look for information and providing consistent, valuable content without fail. A strong domain authority allows websites to rank faster, even for new articles. It's built through sustained content creation, strategic SEO implementation, and establishing a credible online presence over time.
What is the significance of local SEO compared to national or global SEO?
Favour: Local SEO often yields faster results than national or global SEO because the competition is significantly lower. For businesses with a local focus or a niche audience, optimizing for local search terms allows them to convert leads more quickly. While larger organizations might have greater resources, small, nimble local businesses can see a higher return on investment (ROI) from their SEO efforts due to the focused nature of their target audience.
How can business owners effectively test their SEO strategies despite the long-term nature of results?
Favour: While it can take months for SEO results to fully manifest, testing is still vital. Businesses are already "testing" by consistently creating content for social media and other platforms. For SEO specifically, testing involves applying concepts (like optimizing a website for clicks rather than just impressions), analyzing what gets indexed, and identifying what people are searching for. The goal is to get faster results through strategic implementation and to view SEO as an investment rather than an expense, understanding that sustained effort can lead to long-term organic presence and reduced reliance on paid advertising.
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