Mastering SEO Business Strategies for Beginners: Search Intent and Keyword Trends Guide with Favour Obasi-ike
In this fast-paced episode of the "We Don't PLAY!™️" podcast, host Favour Obasi-ike and business colleague, Pierre DeBois deliver a no-fluff, actionable guide to SEO for beginners and business owners. We cut through the noise and focus on two powerful, accessible strategies: decoding user intent and leveraging seasonal trends.
Learn why long-tail keywords beat high-volume searches, how SEO is the essential engine for AI-powered search, and how to use free tools to plan content that converts.
Mastering SEO Strategies for Beginners: Search Intent and Keyword Trends Guide with Favour Obasi-Ike | Sign up for exclusive SEO insights.
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Episode Timestamps
[00:00:00] Introduction
Favour opens the show with the podcast's mission to help you "listen, live, learn, and earn," framing this episode as a practical SEO starter kit.
[00:01:30] Strategy 1: The Power of Intentional Searches
Why longer, specific queries like "comfortable shoes for Christmas" signal a buyer ready to act, and how to create content that meets this precise need. We break down the user's journey through the three layers of the web.
[00:06:10] How SEO Gets Your Content Found
Demystifying crawling, indexing, and visibility. We explain why SEO is your website's foundational engine and how it powers modern AI search tools, not the other way around. Includes tips on using LinkedIn for backlinks.
[00:10:45] Strategy 2: Capitalizing on Trends
Using the "fruit season" metaphor, we show how to use tools like Google Trends to identify keyword cycles. Learn how to plan content 2-3 months ahead to build authority and rank #1 when the trend peaks.
[00:15:30] Guest Perspective: Pierre on Intent and the Rise of AEO
Pierre clarifies that Answer Engine Optimization (AEO) is an evolution of SEO, not a replacement. He breaks down intent with an "apple pie" analogy and stresses the need to anticipate user questions in all content.
[00:20:15] Practical Example: Searching for "Apple Pie" on an AI Engine (DeepSeek)
A live demo using DeepSeek shows how AI responds to layered intent—from a general recipe search to "links please" for store locators—highlighting why your website needs specific, indexable pages.
[00:24:00] Pierre's Advice: SEO is Not "Set and Forget"
Why you must be ready to pivot. Pierre shares a personal story of how analytics revealed his true audience, forcing a complete strategy shift, and why the quiet season is perfect for planning.
[00:26:45] Using Analytics to Refine Your Strategy
A rundown of free tools (Google Search Console, Microsoft Clarity, etc.) and how to use data on user devices and browsers to craft hyper-relevant marketing that makes "sense" and "cents."
[00:30:15] Final Actionable Advice & Wrap-Up
Your clear next steps: Find your audience's questions, check them against trends, create content, and distribute it where your community lives. Favor encourages you to take the leap and start.
Key Quotes:
- "SEO is not a set and forget it type activity. It's making adjustments over time because the technology behind it may be changing just enough to create new opportunities that you may want to take advantage of." - Pierre
- "You can speak without talking, but you can't think without words." - Myron Golden (quoted by Favor)
Mentioned Tools & Resources: Google Trends, AnswerThePublic, SparkToro, DeepSeek, Google Search Console, LinkedIn, and more.
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