Java Twist: The Inventive World Mix of Coffee and Fruit Beverages ft. Founder, Steve Schuyler
Looking For A Cold Brew Coffee and Fruit Juice Blends Mix? Meet Java Twist Founder, Steve Schuyler, the founder and creator of Java Twist, a unique beverage company that crafts cold brew coffee and fruit juice blends.
Steve explains how he developed the idea after running out of iced tea while making an Arnold Palmer, leading him to mix coffee with lemonade.
His initial creation led to a range of nine distinctive flavors, including coffee with cranberry, pineapple, and even apple, alongside two non-coffee lemonade options like chocolate and blueberry.
Java Twist uses simple, clean ingredients and offers sugar-free alternatives, with products available for purchase on their website and at select retail locations.
FAQs about this episode
What is Java Twist and how did it start?
Java Twist creates unique and refreshing beverages, primarily cold brew coffee mixed with various fruit juices. The business launched in 2019 in Wisconsin, with its first flavor, cold brew coffee with lemonade, an invention born when the founder, Steve Java, ran out of iced tea while making an Arnold Palmer. He experimented with coffee and lemonade, tweaked the recipe, and found customers were "blown away" by the taste.
Initially a grassroots effort, bottling the drink himself, Steve discovered that coffee, much like wine, pairs well with many fruits, leading to the expansion of their product line.
What are the key ingredients and characteristics of Java Twist beverages?
Java Twist prioritizes simple and clean ingredients: cold brew coffee, water, sugar (or monk fruit for zero-sugar options), and fruit juice. The use of cold brew coffee is a key secret, as it removes the acidity often found in hot-brewed coffee, allowing it to perfectly mirror the natural acidity of the fruit juices.
What are Java Twist's most popular flavors?
While popularity can vary by region and season, some consistently top-selling flavors include the cranberry coffee, which is a sweet-tart coffee with a subtle, almost chocolatey finish. The chocolate lemonade is also a bestseller, especially in retail stores like Meyer, likely because it offers a familiar lemonade base without coffee, making it an approachable entry point for new customers. The blueberry lemonade is also performing very strongly, particularly at events. The original lemon and lime flavors also do well, with lime being particularly popular in the southern U.S. and apple more so in northern regions.
How can customers purchase Java Twist products and connect with the company?
The simplest way to purchase Java Twist is through their website, www.java-twist.com, where customers can order individual flavors or a "mix six-pack" to sample a variety. The products are shelf-stable and can be shipped directly to customers' homes. For those in Wisconsin, there's also a physical storefront where the products are bottled. Java Twist actively participates in special events, fairs, and farmers markets, which are announced on their social media platforms. The company is also active on Instagram, Facebook, LinkedIn, TikTok, and YouTube, and the founder's personal cell phone and email are available on the website for direct inquiries.
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