How a Top PR Strategist Builds Unshakable Visibility for Creators With Lucy Werner
Lucy Werner, a widely respected PR and branding expert, joins us to dig into the surprising truth behind audience growth. Ever wonder why your smartest ideas barely make a ripple, or why visibility feels so elusive, no matter how hard you work? And what can a full Substack wipeout reveal about the way you show up as a creator? She’s experienced this pitfall, and she’s here to unpack the real reasons creators stay hidden, the simple shifts that make you instantly more discoverable, and the mindset that helps podcasters and PR-curious beginners finally step into the spotlight with confidence.
Episode Highlights:
[02:03] Fan Mail and Listener Appreciation
[04:47] Introducing Lucy Werner
[06:43] Lucy's Substack Journey
[16:01] PR Tips for Podcasters
[28:28] Color Coordination for Content Creation
[29:08] Budgeting for PR: Agency vs. Freelancer
[32:27] Using Substack for Podcasting
[36:58] AI in Personal Branding and PR
[44:58] The PR Prompt Card Dress & Making Yourself Memorable
[54:26] Balancing Visibility with Vulnerability in Personal Branding
Links & Resources:
Join The Empowered Podcasting Facebook Group:
www.facebook.com/groups/empoweredpodcasting
To Have Your Podcast Considered For Evaluation, Please Complete This Form:
https://docs.google.com/forms/d/e/1FAIpQLSc8-Xv6O6lrNPcPJwj3N0Z5Osdl-5kHGz_PiAU45U57S-XgoA/viewform
The Hype:
www.hypeyourself.com/community
Lucy’s Books:
https://bookshop.org/lists/books-that-i-have-written
Domestika PR Course: www.domestika.org/en/courses/3961-introduction-to-pr-strategy-for-personal-brands/lucywernerpr
Creative Writing Retreat 2026:
https://www.hypeyourself.com/retreat
Lucy’s Podcast Playlist:
Lucy’s Instagram:
www.instagram.com/lucywernerpr
Lucy on LinkedIn:
www.linkedin.com/in/lucywernerpr
Nosey AF:
https://open.spotify.com/show/5Ld5bm1gXDNAawFkcQPWlL
Remember to rate, follow, share, and review our podcast. Your support helps us grow and bring valuable content to our community.
Join us LIVE every weekday morning at 7 am ET (US) on Clubhouse: https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w
Or Join us on Chatter: https://preview.chattersocial.io/group/98a69881-f328-4eae-bf3c-9b0bb741481d
Live on YouTube: https://youtube.com/@marcronick
Brought to you by iRonickMedia.com
Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!
--- Send in your mailbag question at: https://www.podpage.com/pmc/contact/ or marc@ironickmedia.com
Want to be a guest on The Podcasting Morning Chat? Send me a message on PodMatch, here:
https://www.podmatch.com/hostdetailpreview/1729879899384520035bad21b
