Feb. 26, 2026

462. How Free Sponsorship Gear Becomes Taxable Income Overnight

462. How Free Sponsorship Gear Becomes Taxable Income Overnight
Apple Podcasts podcast player iconSpotify podcast player iconRSS Feed podcast player icon
Apple Podcasts podcast player iconSpotify podcast player iconRSS Feed podcast player icon

Ever get something “free” for your podcast or creator work and think, awesome, no cost, no problem, then find out later why the IRS sent you a bill? Maybe it’s a “gifted” product, a free month of a tool, a comped hotel for an event, or a brand sending you gear in exchange for a mention. Today, we dig deeper into one of yesterday’s questions, inspired by a news story shared by our co-host Ralph Estep Jr., and we get real about what counts as income for creators, even when no cash hits your bank account. We talk about fair market value and what “reasonable” write-offs look like. Go back to Episode 461 to hear the full story and our initial conversation, then stick around as we keep the mailbag rolling with practical questions about gear and setup choices, including how to think about what’s actually worth buying when you’re building your show on a budget.

Episode Highlights: 

[05:32] When wardrobe is actually tax-deductible

[15:27] Swag, lotteries, donations, and documentation

[21:17] Mailbag: beginner podcast setup question

[25:41] Testing your camera setup before committing

[31:08] Start simple before upgrading gear

[40:00] Consultation and planning advice

[43:19] Riverside AI YouTube thumbnail generator preview

Links & Resources: 

The Podcasting Morning Chat: 

www.podpage.com/pmc

Join The Empowered Podcasting Facebook Group:

www.facebook.com/groups/empoweredpodcasting⁠

Book A Free Call With Me: 

https://calendly.com/ironickmedia/freestrategycall

Join The Empowered Podcasting Facebook Group:

www.facebook.com/groups/empoweredpodcasting⁠

Application To Submit Your Show For Evaluation: 

https://docs.google.com/forms/d/e/1FAIpQLSc8-Xv6O6lrNPcPJwj3N0Z5Osdl-5kHGz_PiAU45U57S-XgoA/viewform?usp=header

Here’s What You Need To Report to the IRS and Why: 

https://finance.yahoo.com/news/content-creation-profitable-gig-irs-140000780.html

Junaid’s Gear Guide: 

https://homestudiomastery.com/gear-guide

Ralph Estep Jr: 

www.contentcreatorsaccountant.com

Ralph Estep Jr Commercial: 

https://www.facebook.com/ralph.v.estep/videos/i-recorded-this-commercial-back-when-i-first-started-my-accounting-practice-in-2/967699816158298/?mibextid=wwXIfr&rdid=vEbhx7fABefvab9i

Rodecaster Pro 2: 

https://amzn.to/41h9yuN

Riverside: 

https://www.riverside.fm/?via=0676da


Remember to rate, follow, share, and review our podcast. Your support helps us grow and bring valuable content to the podcasting community.

Join us LIVE every weekday morning at 7 am ET (US) on ⁠Clubhouse⁠: ⁠⁠⁠ https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w⁠⁠

Live on YouTube: http://podcastingmorningchat.com/joinus

Brought to you by⁠ ⁠iRonickMedia.com⁠⁠ 

Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!

--- Send in your mailbag question at:⁠ https://www.podpage.com/pmc/contact/⁠ or ⁠marc@ironickmedia.com⁠

Want to be a guest on The Podcasting Morning Chat? Send me a message on PodMatch, here: 

⁠https://www.podmatch.com/hostdetailpreview/1729879899384520035bad21b⁠