360 - Taylor Swift Makes Podcast History With 21 Million Views and Counting
Taylor Swift just broke the internet again, and this time joining her fiancé, Travis Kelce, and his brother, Jason, on their New Heights podcast. At its peak on August 13th, over 1.3 million people tuned in live on YouTube, making it the most-watched podcast episode ever on the platform. The demand was so intense it briefly crashed at the 1:44 mark, and today the episode sits at more than 21 million views. Spotify also reported a 3000% surge in new listeners and millions of extra streams, proving the Swift effect is alive and well. Reflecting on this, we share our thoughts on what made the interview such a cultural moment, and we also explore what indie podcasters can learn from this media milestone. One thing is clear: this wasn’t just a fluke; this was a calculated strategy that is making podcast history.
Episode Highlights:
[01:41] Taylor Swift's Podcast Debut
[06:56] Impact of her Podcast Appearance
[11:25] Discussion on Podcasting Strategies
[21:13] Reflections on Celebrity Influence
[31:48] Insights on her Content Strategy
[35:56] Discussion on Replicating Podcasting Strategies
[44:51] Building Connection Through Authenticity and Shared Experience
[49:29]Reflecting on Podcasting’s Future After a Landmark Moment
Links & Resources:
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New Heights:
https://www.youtube.com/@newheightshow
What We Can Learn From Taylor’s New Height’s Appearance ('Story On' podcast by Jonathan Howard):
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