Aug. 12, 2025

354 - How To Get More From Spotify for Creators With Chris Stone

Show Notes

Are you using Spotify for Creators to its full potential? If not, you’re in for a treat. While Marc is away at camp, podcast producer Chris Stone of The New Statesman joins us to share powerful, lesser-known tools hidden inside the Spotify for Creators platform. Spoiler: you don’t need to host with Spotify to unlock them. Chris reveals his favorite features for boosting engagement, including interactive polls and customizable episode previews, as well as the SEO tactics that can help your show get discovered. We also explore which tools still need improvement, why he’s cautious about Spotify video, and how these insights can apply no matter where you host your podcast. Chris even gives us a peek into his Podcast Strategy newsletter on Substack and his upcoming venture, Podcast Crew, a service that connects busy podcasters with an ideal producer.

Episode Highlights:

[01:42] Meet the Guest: Chris Stone

[06:14] Spotify's Rise in Podcasting

[10:23] Engagement Tools on Spotify

[12:40] Challenges and Opportunities with Spotify Video

[15:33] Customizing Your Podcast on Spotify

[18:28] Analyzing Spotify's Analytics

[25:16] Areas for Improvement on Spotify

[26:13] Guest Tagging and Recommendations on Spotify

[28:51] Optimizing Podcast Titles and Descriptions

[35:52] Using Substack for Newsletters

[45:13] Introducing Podcast Crew