July 9, 2025

335 - Prime Day Deals & Who's Actually Listening?

335 - Prime Day Deals & Who's Actually Listening?

Did you know most listeners only stick around for 7–8 minutes on YouTube? It's News and Comment Day, and we’re breaking down new data from PodMatch, and we’re raising questions about what “top platform” honestly means. We lightly debate whether podcast retention stats sincerely tell the full story, or are there other factors to consider based on consumption.  We also cover Spotify’s return of PodLink, a new ad marketplace for indie creators. Lastly, we give you an inside look at some of the best podcast equipment deals for Amazon Prime Day

Episode Highlights: 

[02:17] News & Comment Kick-Off

[06:16] Simulcasting on Multiple Platforms

[07:01] Podcast Data and Trends

[08:49] Top Podcasts Charts

[11:06] Pod Match Industry Report

[24:55] Podcasting Events and Announcements

[28:06] Introduction to Colin Gray's Survey

[28:48] Encouraging Survey Participation

[30:39] Spotify and Pod Link

[32:54] YouTube's Dominance

[36:43] Debating Retention Rates and Engagement

[51:31] Amazon Prime Day Deals for Content Creators

Links & Resources: 

The Podcasting Morning Chat: 

www.podpage.com/pmc

Join The Empowered Podcasting Facebook Group:

www.facebook.com/groups/empoweredpodcasting⁠

Get Your Tickets for The Empowered Podcasting Conference:

www.empoweredpodcasting.com

Vote For Podcasting Morning Chat for People’s Choice Award: 

www.podcastawards.com

Podcasting Industry Report for Independent Podcasters: 

https://podmatch.com/report

Colin Gray’s 2025 Indie Podcasters’ Survey:

https://colingray663784.typeform.com/to/soRc44vR

PodRamp: 

https://www.podramp.io/

Triton Report:

https://bit.ly/3Ii1Z1C

Prime Deal: Elgato Teleprompter: 

https://bit.ly/4nET36o

Elgato Wave Mic Arm: 

https://bit.ly/3Gqm9WD

Daniel J Lewis' Best “Prime Day” Deals: 

https://theaudacitytopodcast.com/best-prime-day-podcasting-deals-2025/

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