June 17, 2025

324 - The Truth About Podcast Ads and Why Listeners Skip

Show Notes

Your thumbs are hovering over the skip button. You hear the ad start. Do you skip or do you listen through? When it comes to your podcast…what makes you skip an ad and what makes you stay? Today, we’re exploring how podcast ads actually land with listeners. Did you know that 46% of weekly listeners make purchases after hearing a podcast ad, and 88% take action! We also talk about how storytelling in ad reads builds trust with your audience, and why podcasters should consider promoting their own offers. Just remember, the right ad, delivered the right way, can be just as powerful as the podcast itself.

Episode Highlights:

[02:56] Ad Strategies and Podcast Advertising

[04:31] Audience Engagement and Poll on Ads

[07:57] Effectiveness of Podcast Ads

[10:09] Host Red Ads vs. Recorded Ads

[22:17] Programmatic Ads and Platforms

[30:03] Challenges with Dynamic Ad Insertions

[31:59] Building Relationships with Sponsors

[34:01] Effective Ad Placement and Control

[38:41] Knowing Your Audience

[49:44] PMC Schedule Updates

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