Why Real Life Beats The Highlight Reel
In today’s episode, Authenticity, mindset, and innovation with James Maslow and Will Weinbach on building real connections online and off.
In today’s episode, I’m joined by James Maslow, a multi-talented actor, singer, producer, and speaker known for Big Time Rush, and Will Weinbach, a music producer, entrepreneur, and athlete. We talk about why authenticity wins online, how sharing your struggles builds stronger communities, and why in-person experiences create lasting business value. Will opens up about his ten-week return to tennis, balancing mindset, stamina, and strategy while developing AI tools that help creators spot trends and craft viral hooks. James shares how he’s bringing real-world connection back into brand partnerships through live events and meaningful collaborations that keep creativity grounded.
