Why Energy Builds Stronger Brands Than Strategy
In today’s episode, I break down the real meaning of brand, happiness, and consistency with Shaan Rais, focusing on essence, energy, and non-negotiable habits that build lasting trust.
In today’s episode, I sit down with Shaan Rais, a high-integrity brand builder and event creator who understands how energy, intention, and consistency shape real influence. We talk about why brand is not a logo or a tagline, but the ability to capture your essence through skills, knowledge, and desire. I share how community is built through frequency, why 10 percent of people will love you and 10 percent will never align, and how that tension actually strengthens trust. We also cover non-negotiable behaviors, faith as a daily practice, sleep as a performance advantage, and how shortening resistance creates happiness, clarity, and sustainable success.
