The Keys To Building Successful Partnerships | Interview with Cleveland Cavaliers CEO Len Komorowski & Jeff Marks, CEO of Innovative Partnerships Group

On this episode of #ThePlaybook, Len Komoroski, CEO of the Cleveland Cavaliers, and Jeff Marks, CEO of Innovative Partnerships Group, sit down to discuss:

• [3:56] - How the two bonded over their understanding of the “Holy Grail” for the sports marketing industry
• [6:04] - Why some businesses can better create sustainable revenues by adjusting their approach
• [10:39] - How the sponsorship space has evolved as technology progresses
• [21:50] - Their predictions for what might change for sports fans in 2022