The Key to Evolving Alongside Your Customers | Interview With TaylorMade CEO, David Abeles

On this episode of #ThePlaybook, David Abeles, CEO and President at TaylorMade Golf, shares his thoughts on:

• [3:33] - How consumer perspectives on golf have evolved over the past few years  
• [6:35] - The 20-year R&D journey to develop Carbonwood Technology and their newest product, the Stealth Driver  
• [9:11] - Why time is the secret ingredient for any successful innovation 
• [13:01] - How TaylorMade empowers golfers with technology to improve their game 

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