The Basics to Building a Brand With Gabby Etrog Cohen: Global Head of Integrated Communications and Marketing, Harry's | #ThePlaybook 472

Gabby Etrog Cohen, Global Head of Integrated Communications and Marketing at Harry's, talks about the different ways that brands can sustain a long-term connection with the consumer, as well as the three traits she tends to look for when hiring new team members.

Etrog Cohen and host of #ThePlaybook, David Meltzer, chat about a wide variety of subjects including the basics to building a brand that stands out from competitors, the single most important skill that Gabby learned while working at SoulCycle, and the reason that Harry’s gives 1% of all their sales to help support mental health for men.