Start Getting Better Sleep | Bleep Sleep CEO, Rebecca Holland New

On this episode of #ThePlaybook, Rebecca Holland New, CEO at Bleep Sleep, shares her thoughts on:

• [1:16] - Why such a large percentage of the population has issues with their sleep 
• [2:55] - How their new Eclipse product solves some of the most common problems with CPAP treatment
• [7:17] - How she adapted the company’s approach to advertising since joining 
• [14:28] - Why an “old school” marketing strategy has helped Bleep Sleep to reach more customers than ever before