How Twitter is Making its Mark on the Sports Industry | Interview with Head of US Sports Partnerships at Twitter, TJ Adeshola

On this episode of #ThePlaybook, TJ Adeshola, Head of US Sports Partnerships at Twitter, sits down to discuss:

• [2:05] - The “three things” that have helped him to find success in social media and sports business
• [5:03] - How leagues like the NBA are trying to innovate and democratize their game 
• [5:55] - His favorite part of new partnerships and what it takes to surprise sports fans
• [15:08] - Why he wholeheartedly believes that sports are “bigger than the box score” 

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