Jan. 8, 2022

How Twitter is Making its Mark on the Sports Industry | Interview with Head of US Sports Partnerships at Twitter, TJ Adeshola

How Twitter is Making its Mark on the Sports Industry | Interview with Head of US Sports Partnerships at Twitter, TJ Adeshola
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On this episode of #ThePlaybook, TJ Adeshola, Head of US Sports Partnerships at Twitter, sits down to discuss:


  • [2:05] - The “three things” that have helped him to find success in social media and sports business
  • [5:03] - How leagues like the NBA are trying to innovate and democratize their game 
  • [5:55] - His favorite part of new partnerships and what it takes to surprise sports fans
  • [15:08] - Why he wholeheartedly believes that sports are “bigger than the box score” 


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