How to Maximize Your Personal Brand | Ilya Fedorovich, Founder & CEO of Xeela Fitness

On this episode of #ThePlaybook, Ilya Fedorovich, Founder & CEO of Xeela Fitness, Co-Founder of Doughbriks, and Social Media Influencer, shares his insights on:

[2:52] - Why the “fake it until you make it” approach does not work

[4:16] - How a conversation with his concerned mom led him to launching his supplement line

[9:25] - What entrepreneurs must do to grow and leverage their personal brand

[14:45] - His goals for the future of Xeela Fitness and their products