Owner-Investor
Justin D Maxwell is a partner at Big Life Financial, where he helps 6–8 figure business owners stop operating like income earners and start thinking like investors. Through a fractional family office model, Justin works with founders to reduce taxes, build diversified wealth, protect what they’ve built, and prepare for life-changing exits. His signature framework—shifting from Operator to Investor to Legacy Builder—has helped business owners keep millions more of what they earn and align their business, wealth, and life into one cohesive strategy.
Whether on stage or in strategy sessions, Justin challenges the myths that keep entrepreneurs stuck and gives them permission to build a legacy that lasts for generations.