Creating a Connection Between You and Your Consumers | Interview With Rina Hurst, Chief Business Officer, Shipt

On this episode of #ThePlaybook, Rina Hurst, Chief Business Officer at Shipt, chats about:

• [4:52] - Why your company should be representative of the communities that you serve
• [6:55] - How personalization creates an even better connection between you and your customers
• [11:09] - The “smartest move” that Shipt has ever made and how it’s impacted the business since 
• [13:00] - How Shipt’s 3 Ring Strategy helps to guide their expansion