Building Deep Emotional Connections With Your Customers | Todd Kaplan, CMO of Pepsi

On this episode of #ThePlaybook, Todd Kaplan, Chief Marketing Officer at Pepsi, shares his insights on:

[1:46] - How companies can use intrapreneurship thinking to maximize their marketing efforts 

[5:48] -The role that “opt-in experiences” play in creating a deeper connection with consumers 

[7:09] - Why the Pepsi team uses a challenger mindset to deal with competition

[12:31] - Why entrepreneurs should take “No” as a request for more information

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