Sept. 23, 2021

Building a Purpose-Driven Company With Dan Sheridan: EVP & COO, Brooks Running | #ThePlaybook 467

Building a Purpose-Driven Company With Dan Sheridan: EVP & COO, Brooks Running | #ThePlaybook 467

On this episode of #ThePlaybook, Dan Sheridan, EVP & COO at Brooks Running, sits down to discuss:

  • [1:11] - The most valuable thing that Brooks learned about its customers during the pandemic
  • [4:35] - How Brooks’ singular focus on running has become their most important advantage over competitors
  • [9:42] - How to create a purpose-driven environment where every team member feels like they are making an impact  
  • [11:03] - The single biggest mistake that brands tend to make today and how to avoid it