Building a Brand With a Global Identity, With Doug Palladini: Global Brand President, Vans | #ThePlaybook 493

Doug Palladini, Global Brand President for Vans, shares his thoughts on:

• [5:27] - How an open mind is essential for growing a global sports lifestyle brand 
• [7:20] - Why a growth mindset is something that all entrepreneurs need to embrace in order to evolve
• [8:27] - The single biggest mistake a leader can make when assembling their team
• [14:40] - Why a brand seeking to be “everything to everyone” is sure to fail.

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