Building a Brand That Resonates With Your Consumers | Interview With Jesse Purewall, Global Head of Brand at Qualtrics

On this episode of #ThePlaybook, Jesse Purewal, Global Head of Brand at Qualtrics, shares his thoughts on:

• [:45] - Why generating a breakthrough is all about balance 
• [3:05] - How “keeping score” with your clients will lead to diminished results
• [6:43] - The single biggest challenge that comes with building a technology brand 
• [9:43] - How to rebuild a brand so that it is more focused on the customer and more modern 

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