This One Shift Will Make or Break Your Brand in 2025 | GaryVee Advertising Week Interview

This one’s for anyone in marketing who’s still clinging to outdated tactics.

I sat down for a conversation at Advertising Week and went deep on how the industry is changing — fast. From the collapse of social media as we knew it to the rise of live shopping, AI influencers, and attention-based algorithms, this episode covers where marketing isactuallygoing, not where peoplewishit was going.

I also break down why most creative still fails, how data and attention go hand in hand, and what brands need to start doingright nowto stay relevant in the era of "interest media."

👀 We talk about:

• Why creative is finally being held accountable

• The myth of "brand vs. performance" in today’s ecosystem

• How to actually use data without losing intuition

• The rise of AI influencers and live shopping

• Why I don’t romanticize any platform — just where the attention is

If you work in marketing, own a brand, or just want to understand thereallandscape — this is required listening. Let’s go.