Stop Guessing: How to Use Organic Social Media Content to Validate Your Ideas

In this episode, I sit down to discuss the biggest challenges and opportunities for the world's largest brands in 2026. We dive into why email is still a foundational and incredibly relevant channel, the biggest mistakes large companies make (from measuring reach to bad agency structures), and how to navigate the rapidly changing world of generative AI. I share the story of my biggest email marketing mistake at Wine Library and reveal the strategy my team is using right now to get a double-digit lift in our email open rates.

You'll learn about:

• Why email is still a central hub of attention and how AI will boost open rates

• The difference between "lean-in" and "lean-back" content across channels

• Why I believe "Performance Marketing" should be rebranded to "Performance Sales"

• Why you shouldn't rush into long-term AI contracts with vendors

• The common mistake of measuring potential reach instead of actualized reach