Feb. 5, 2026
How to Grow as a Creator in the Interest Media Era
In this episode, I sit down with a group of creators and marketers to break down the profound shift from social media to interest media and what it means for your personal brand. I reveal why I'm pushing creators to double down on Snapchat Spotlight, YouTube Shorts, and Facebook. We also dive deep into the essential struggle of authenticity - how much to share, why fear is crippling your growth, and the humility required to "start at zero again" on a new platform.
You’ll learn about:
- The dramatic speed of growth on TikTok versus Instagram
- Why "fear is dramatically driving people's actions" and how humility is your best tool
- The rise of the individual creator as a media institution
- Maximizing your reach across platforms like Snapchat Spotlight and YouTube Shorts.
- The critical difference between social media and interest media.
